Where to find a client to create a logo. Logo development. Why is it better to order logo design in our studio?

Freelancing today opens up the most various earning opportunities online. And almost half of all remote work is in one area or another of design. If you are a creative person, have artistic skills, basic knowledge of design theory and are familiar with the work of the relevant software, then you can make a lot of money by creating logos.

1 What is a logo?
2 What are the requirements for creating a logo?
3 ways to make money by freelancing creating a logo

What is a logo?

If freelancing logo design is your dream, then first of all you should study the features of this area of design. The concept of a logo appeared relatively recently, in the 19th century, when industrial Revolution led to the creation huge amount enterprises in the market and high competition. To stand out from other firms, some companies began to create recognizable logos and trademarks that branded their products.

Today, freelancing logo design has become a huge and profitable business . All companies, without exception, want to have their own trademark, both large offline business projects and small websites on the Internet. Therefore, developing a logo for freelance specialist is promising direction work.

What are the requirements for creating a logo?

Over more than a century of logo creation, clear criteria have emerged that should be followed when working as a logo designer. So, freelancing logo development must necessarily imply the creation, first of all, of a recognizable image, which is easy to remember. This is the most important purpose of a logo, so a freelance specialist should take care of a recognizable logo.

The second important criterion is simplicity in general, it is tied to the first one, because the more complex the logo, the harder it will be to learn.

An ideal logo is an emblem that is memorable at one glance.

The development of a freelance logo should also take into account such criteria as versatility. The logo must be suitable for use in a wide variety of situations, against any background, and remain recognizable at both large and small scales. And the last of the most important features when creating a freelance logo is associativity. The more the logo is associated with any product or activity, the easier and faster the trademark is remembered. For example, Coca-Cola has a red logo associated with the drink.

Ways to make money by freelancing creating a logo

We recommend a course on making money on the Internet: Find out more than 50 ways to make money online, including ways to make money freelancing

There are three main types of earnings when creating a freelance logo. The first and simplest is distant work in a large design studio. You can find such work mainly on job sites. You should carefully and regularly monitor vacancies and highlight those that offer remote collaboration. The peculiarities of such employment are that you must work according to a certain schedule and perform the required amount of tasks and responsibilities.

In general, working for a studio via the Internet is almost no different from working in an office, but it is not always formalized, which creates some problems - for example, the lack of paid vacations and sick leave.

The second type of work is on freelance exchanges . You need to create a profile on a major remote work portal and achieve a high reputation on the site. You can take on individual projects and complete them as they come, or you can try to find permanent job from one customer. The second option is less troublesome and you will always be provided with work. The advantage of such employment is also that you will not work according to a fixed schedule, but depending on your own pace of project completion. That is, if you wish, you can work above the normal schedule or, on the contrary, complete tasks for only a couple of hours a day.

Watch the video - Earn money by creating logos without investment

The third option for making money on logos involves creation and promotion of your own website with logo design services. This type of income is the most profitable and interesting, but is only suitable for experienced logo designers who have created their own recognizable brand on the Internet.

In order to promote a website for creating logos you will need certain time- from several weeks to six months.

As you can see, logo development is not a type of task on the Internet, but a whole area of earning money. One logo can cost from 3 to 10 thousand rubles, so talented designers on the Internet always make good money. To start working, you will need to have the skills to work with logos, knowledge of the theory of creating logos and register on a freelance site, or you can try to find remote vacancy in a company or even launch your own website.

Andrey Merkulov

Investor, founder of the Territory of Investment project
Owner of a number of assets - apartment building, apartments, income sites
Entrepreneur, expert on traffic, business replication and business systems

No matter how well the work with customers goes, you must admit that extra money never hurts. Passive income- This is one of the beauties of freelancing, which allows you to earn money while you work on orders or other projects.

If you are a graphic or logo designer and want to make money while sitting at home, then you probably need to take a closer look at the following services where you can sell your work. I'm sure there are a lot of sketches and rejected logos gathering dust on your computer that could still bring you financial benefits.

So, some of the best places where you can sell logos and make money.

Let's start with the domestic platform, which appeared relatively recently, but has already begun to gain popularity - Freelance.Discount. The service is a convenient place where anyone can sell their creativity, or rather its result - logos and ready-made websites, texts and photographs, graphics and printing. The uniqueness of Freelance.Discount is that it is perhaps the only platform that allows you to sell and buy creative works various directions, because most marketplaces specialize specifically in graphic design, photo or text content. That is why Freelance.Discount will be a godsend not only for freelancers, but also for those who are looking for ready-made solutions for your business.

Every day the resource is updated with new original works from high-level specialists, which are thoroughly checked by moderators. Simply upload your work to Freelance.Discount, set a price and wait for your buyer to find you.

crowdSPRING

A marketplace where you can sell not only logos, but also ready-made web designs, print designs, illustrations and much more. You don't need to submit applications to competitions or compete with anyone: just publish your works and wait for their buyers to be found.

Brand Crowd

One of the most popular marketplaces. It is also called the secondary market for logos and brands. This is where designers sell logos and brands rejected by customers. Each designer, when developing a new logo, provides the client with several options, of which only one is selected, and the rest are sent to a folder. Rejected logos will be purchased new life and find their owners. Designers who sell their work on the site receive 60% of all sales. But the main thing here is that you yourself determine the price of your work.

Stock logos

Another place that gives you the opportunity to sell your logos. One of the advantages of this site is the way logos are presented in the store. The customer has the opportunity to immediately see how the logo they like will look on a black and white background, on a T-shirt, cap, mug, badge, and even a car. Thus, the site itself makes a small presentation for you.

IdentityCrowd

A small but quite promising marketplace. Here the designer also sets the price for his logo or brand, taking into account the minimum cost of $100. The resource commission is 65% of the sale amount. But if you think that here you can sell all your craziest ideas that are not accepted by clients, this is a good option for passive income.

Of course, how could we forget about Envato - the largest portal where you can sell any design work: themes for websites, icons, raster and vector images, logos, etc. And although the sales commission is quite high, it is 40-70%, this is much better than unowned material taking up gigabytes on your computer.

You shouldn’t stockpile hundreds of logos, regretting selling them at half price. They were created to be recognized and used. Give your works a chance for another life, and they will reciprocate with financial profits.

Hello designer!

Like most other creatives, you don't like looking for new clients, right? But what to do if all exchanges are organized on the principle of tenders - whoever offers the lowest price is the customer! Take part in competitions for the best design? This is also nonsense, you waste energy and time, and it’s far from a fact that they will choose your job.

More recently, an “exchange” has appeared, which operates on the principle of a store. No, not the store where they post layouts that the customers did not accept, but the service store. The principle is simple: you post a service in which you indicate what exactly you are willing to do and for what price.

For example: “I’ll make 5 logo options for 4,000 rubles.” Then your service is moderated and voila, literally the next day you start receiving the first messages and orders from customers.

Isn't that cool? No searching for clients, no bargaining in the style of “why is it so expensive? Maybe you can give me a discount?”, just fulfill incoming orders with all your heart and receive high five reviews, each review increases the number of customers many times over.

Of course, all this is not free, the store will take a 20% commission from each completed order. This may seem like a lot at first, but think about it! If you make a logo for an average of 2,000 rubles, set the price in the store to 2,500 and continue to receive your 2,000.

The advantages are that orders arrive on their own and the buyer makes a 100% prepayment for the service, which means eliminating the risk of fraud is much more valuable than this 20%.

Money for completed orders can be withdrawn to Yandex.Money, Qiwi or Webmoney. Payment is made within 3 working days from the date of order.

Well, are you ready to try? I even jotted down instructions for you so that you will definitely receive a lot of orders, otherwise I won’t earn my million on a Mercedes with a 3% affiliate program :)

Step 1. Register on the website using the link: https://todo.run/signup. Everything is simple here: enter your email and password, then you will need to confirm your email. You can also log in via VK or FB if you are too lazy to enter your email.
Step 2. Go to your profile and fill out everything! This is where most of the sellers I've seen make a big mistake. They don’t fill out a profile and then wonder why no one orders from them. It is very important. Upload a good avatar, write a text about yourself, how many years you were, where you studied, what your work experience is, what you can do and what you specialize in. By the way, the store displays this text on each page of your service in the right column and on your profile page, so don’t be lazy!
Step 3. Adding a service. How to get there? Either through the big green button in the site header “Add a service”, or via the link: https://todo.run/user/service-add. Let’s go step by step on how to properly arrange a cool service:
- Service name. This is the “I’ll do something” field. There we write the name of the service, for example: “I will make 3 logo options for 2500 rubles.” There is no point in simply writing “Logo” or “I’ll make a logo,” the name should be of interest. Here are a couple of examples of good service names in my opinion: “Express logo in 24 hours”, “Cool logo for only 3000 rubles”, “5 amazing logo options for 5000 rubles”, “Memorable logo + business card as a gift”. Don't copy other people's names, moderation will most likely not let it pass, but you shouldn't score it either.
- Price. Everything here is very interesting, to avoid price wars between sellers we divided all prices into segments, here possible options prices in rubles: 100, 200, 300, 500, 1500, 2000, 2500, 3000, 4000 and 5000 rubles. Don't dump! This won't lead to anything good, ask real price, in which you evaluate your services. Here you can say - “What kind of logo is this that costs only 2-5 thousand rubles?”, but don’t rush to make such conclusions, firstly, it is possible to set additional options, limit the number of edits and quite easily package a basic offer, even a cool one designer in starting price up to 5000 rubles. When setting the price, immediately take into account that you cannot change the price in the order and 20% will be deducted from the total amount of the order for the store’s services.
- Scope of service. An important point, incorrect, the filling of which may later go sideways. Write in detail what exactly you are willing to do for the specified price. For example: “The price includes 5 logo options, from which you choose 1 and I will bring it to perfection with an unlimited number of edits” or “The price includes 3 logo sketches and 3 edits.” If the client has complaints about the work performed and wants to return the money, the store will look at the “Scope of service” item and, based on it, make a decision - return the money to the buyer or close the transaction in your favor.
- Category. Everything is simple here, if you are a designer, select the “Design” category, after which another list of subcategories will appear on the right, there you can select what exactly the service relates to.
- Description. Here I advise you to tell in detail why your service is excellent and what the client will receive as a result. Write what and in what formats you will provide the result, what benefits the client will receive from working with you. The minimum description size is 100 characters, but I would recommend writing at least 500.
- Instructions for the buyer. Here I would advise you to approach it according to the principle - what would I be the first to send to the client after he placed an order with me. Example of instructions: “For work I will need: the name of your company, field of activity, color wishes, any ideas that you want to reflect in the logo.”
- YouTube link. The field is optional, you don't have to fill it out. If you have time, of course you can make a video with a presentation of your service, but for a designer I don’t see much point in this.
- Image. The principle here is simple - the more examples of work you upload into images, the better. By the way, a life hack: it is better to use images in size 750x400px, so they will not shrink and will fit perfectly on the service page. Upload only yours own works! Don't copy other people's pictures. Post the coolest picture first, a collage and an inscription that duplicates the sentence will work well. Use only those examples of your work, the level of which you are ready to repeat for the specified price, so that there are no problems later. If you make logos or corporate styles- use renderings on paper or real objects in your pictures - such pictures will attract 2 times more attention!
- Additional options. If you have the talent of a marketer, you can break down the service in such a way that you will definitely order several additional options. The number of options is unlimited, prices are the same as for the service. For example, if you make logos, you can add something simple as an additional option - business card design, letterhead design, etc. Thus, a client who came to order a logo can be turned into a full-fledged corporate identity with a check of over 20,000 rubles! Isn't that cool?
Step 4. Having saved the first service, it is sent for review by moderators. If you send a service in the evening, it will be checked in the morning or afternoon. And further important point: when you edit a service, it is automatically sent for re-moderation, even if you just changed the price! Be careful and don’t edit the service just so you don’t have to wait for it to be published again.

Now you can repeat steps 3 and 4 as many times as you like, adding all your services. I highly recommend dividing the big elephant into pieces. For each type of work create separate service. A separate logo, a separate business card design, a separate corporate identity, a separate leaflet design, etc.

There is no point in cramming a lot into one service at once: as a rule, customers come to the store for something specific and are more willing to buy “narrow” services than “I’ll design everything in the world” style sets.

Now we have reached the stage when all services are published and you receive the first message from the client or an order immediately. How do you know what has arrived? After your first order, you will see the “Transactions” section in the top menu, after the first message, the “Messages” section, and you will also receive a notification by email.

Be careful, the rules prohibit giving your contact information in correspondence with a client and taking the buyer away from the store. You can get away with the last Chinese warning, or they can immediately block your account. So read the rules and either respect the house you’re eating in or leave, that’s my personal position.

Well done, there’s a lot of text here and it’s very valuable that you reached the end. And since you did this, like the post and subscribe to our blog if you want to thank me.

Type of work	Cost, rub.
Minor editing of the business card	from 30
Image color correction	from 90
Editing the customer's original layout	from 100
Printing color proof SRA-3 at customer's request	40
Color selection according to customer's sample	from 200
Converting an image to CMYK without color correction	20
Search for an image in a photo bank	from 100
Recording to CD, DVD media	from 70
Typing	from 60
Assembling single files into a publication (jpg,tiff,eps,ai,pdf)	from 10 per file

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Logo design and corporate identity development for the company

Specialists of the “Operative” printing house will develop a corporate identity for the company and create an informative and memorable logo design. The new concept will form and maintain a positive brand image. An exclusive sign is appropriate on documents, business cards, labels, stickers and souvenir products. “Operative” guarantees an original design, rich and durable colors, and a clear image of the brand name. Order logo design in Moscow at a low price.

Turnkey corporate identity development

If you are opening a company and have not yet developed a concept for its promotion in the Moscow market and other regions of Russia, we will help you create a positive image of your product or service and attract the attention of consumers. Specialists will work with a trademark, text trademark, logo, graphic symbols, create branded products (folders, forms, souvenirs, etc.), supplementing them with exclusive signs. We will form the correct associative series and carry out a range of branding works.

Types of logos: graphic, illustrative, text

Development of a company logo design is one of the popular services of the “Operative” printing house. We create brand names taking into account the specifics of the company's activities.

Types and features of logo:

graphic- display of information through pictures and drawings, does not contain text. Successful graphics are meaningful and memorable, and are often used by large companies;
alphanumeric- an exclusive brand name with interesting fonts, sometimes an abbreviated company name or abbreviation;
illustrative- the logo is based on a picture that evokes positive associations;
combined- a combination of graphics, illustrations, letters, numbers.

When clients approach us with a request to develop a logo design, the choice is often made in favor of a combined option; it is one of the most effective for attracting attention to the company.

Advantages of cooperation with the Operativnik printing house

When creating a corporate identity for a company in Moscow, we carefully approach each stage of work - we prepare a brief, generate ideas, develop them, work separately on each element (logo, trademark, symbols), choose colors, shapes, sizes, printing methods printing products. When developing a concept, we are guided not only by aesthetics, but also by principles psychological influence to the audience.

Call our consultants, discuss the details and place an order. Entrust the responsible task to professionals.

Professional logo development involves a thorough study of the market and competitive environment of your brand. Only this approach makes it possible to develop a logo that will help the brand operate effectively in its segment, differentiate itself favorably from competitors, while maintaining individuality and recognition. Logo development includes the following basic steps.

Logo composition. The compositional solution determines the location of all logo design elements relative to each other. The composition is designed to make the logo as compact, concise and flexible as possible, effectively interacting with any type of branded surface.
Definition of font typeface. Choosing a unique style for the brand name is of fundamental importance, since it is the font that determines the style and character of the brand and sets the tone for its communication with the audience.
Color coding. The choice of an individual color palette when developing a logo and corporate identity creates a special mood and feeling of the brand. Color is also a reflection of the price and quality positioning of the brand and a set of other indicators.
Unique graphic solution. Concise graphics, which will form the basis of the design, are also of fundamental importance when developing a logo. It must simultaneously reflect the deep essence of the brand and meet the criteria of uniqueness, high memorability and ease of reproduction in large and small forms.

Choosing an expert for logo design

Creating a logo is the first and most important stage in building a holistic, unified visual brand strategy, which in turn largely determines the vector of positioning and further development of the company as a whole. That is why developing a brand name is a strategic step that should only be trusted by professionals who have extensive experience in your market segment.

Logo design for each specific segment - product, corporate, restaurant or retail; economical or premium - requires fundamentally different approaches and skills. And first of all, this concerns experience and the ability to analyze existing market trends in logo development, practical analysis of the closest Russian and foreign competitors, acceptable methods of differentiation, etc. It is the presence of such skills that determines market value specialists and how effectively they can cope with your task of creating a logo. You need to build a truly strong brand - choose professionals.

Logo effectiveness criteria

Creating a logo is a complex creative process, during which a unique graphic sign must be developed that corresponds to the positioning of the brand, reflecting its ideology, essence, as well as the main characteristics and basic values. For example: lightness, democracy, openness or authority, strength, power, reliability, etc. A truly effective logo design can only be said to exist if it meets a number of fundamental criteria.

Uniqueness. Your brand logo design should be truly original and one of a kind. Its development is always a complex creative process, a search for such a unique graphic and design solution, which in itself will attract attention with the originality of creative thought.

Associativity. When creating a logo, the designer starts from a set of first-order associations that arise in the consumer’s mind when the brand or its key characteristic is mentioned. Also, the task of a logo professional is to find a graphic solution that will give the sign new deeper meanings and ideally link the characteristics of the brand with its name.

Simplicity. Concise graphic forms are of fundamental importance for effective logo design. The simpler your sign is to perceive and reproduce, the easier it will be to scale and apply it to a wide variety of media, from making an outdoor sign, a light box, to the smallest souvenirs.

Versatility. The development of a brand name is always carried out taking into account potential prospects for growth, brand development, business scaling, introduction of new product lines, and development of new market segments. Therefore, the logo design must be universal, allowing the brand to grow and not creating artificial obstacles to this growth.

Relevance. The logo is constructed in accordance with the concept of brand positioning, with its unique trade offer and core values. Only a brand name design that fits correctly into the overall context of the identity of its market segment, but clearly reflects the uniqueness of your brand, will have maximum strength and effectiveness.