How to determine the target audience. A blog about boobs or how a blogger can win over an audience

Friends, tell me honestly, with your hand on the Bible, which of you clearly strives to impress your audience in any way, thereby imposing on them an interest in your person? How can a blogger win the audience's favor? Start a blog about boobs? Well, how do you like the questions? Well then, let's go... So, if someone thinks that by imposition you can gain a lot of fans, and even friends, then they are deeply mistaken. You don't make real friends this way.

Personally, I like those people who admire me. Just don’t be disingenuous and say that you’re not like that, I see right through you: you also like it when people pat you on the head.

If I want to win over everyone who comes to read my blog and magazine, then I try to do something good for these people, spend my strength and energy, time, attention on it and, mind you, all this is selfless.

For example, I organize free promotions and then publish guest posts on my blog and magazine. Kind free advertising. Or simply where they are partially revealed, which has a positive effect on their reputation. I find and publish useful manuals and instructions in the magazine... Sometimes I spoil my readers with links to interesting blogs of colleagues with intriguing names, for example, the blog and boobs. Mostly the male audience immediately clicks on such a link with an intriguing anchor, and there... it is written about bras. This is the kind of bummer that men get...

I don't know how you look at it, but I always try to be friendly with people and show my joy in communicating with them. And I’m really happy to communicate here and now with any blog visitor, even if he came here to criticize me and tear me to smithereens.

What matters here is not what a person says, but how he acts. A person is judged not by his words, but by his deeds. Any action can “speak” louder than words. And my sincere joy testifies that I like my interlocutor, and he makes me happy. happy man, I'm glad to have a discussion with him. It is thanks to sincere joy that our smaller brothers, dogs, have such success. They are always happy to meet us. And we are also happy to see them.

Guys, I am one hundred percent sure that you feel great joy when someone comments on your blog post. If someone does not experience this joy, then they need to somehow work on themselves in this direction. If there is no such desire, then no one will force it. Although, there is a way out. When a person is sad alone, what does he do? Right! Whistles or hums some cheerful melody to himself. This will definitely help. No one will even think that you are crazy. This is a proven method.

You just need to not be discouraged and be a happy person, and happy people always achieve success. After all, every action is accompanied by some kind of feeling. Anger and resentment can lead to unpredictable actions. Therefore, actions must be subordinated to your will, and not to momentary, surging emotions. This is the only way to put your feelings in order.

Based on what I stated above, some conclusions can be drawn. In order for a blogger to attract and win the favor of the audience, it is not at all necessary to name your online diary like a blog about boobs, but, preferably, do the following:

Be sincerely interested in your blog visitors and readers.
Enjoy communication in the comments.
Meet people and address them by name in comments. The name is the sweetest perception during a conversation.
Be able to listen to your interlocutor. Encourage people to talk about their blogs and themselves in the comments.
Conduct the conversation in such a way as not to go beyond the circle of interests of the interlocutor.
Always make people feel how much they mean to you in conversations. And it must be sincere.

In general, you need to try to focus your thoughts on your own goal, not to shy away from side to side, this is the only way to achieve your plans.

Hello! In this article we will talk about how to determine target audience your product or service.

Today you will learn:

What is target audience;
Why is it so important for any business to determine the target audience;
How to create a portrait of your client.

What is the target audience

Target audience (TA) – certain group people for whom a particular product or service is intended.

People included in the target audience are united by a certain need, problem or need, which the proposed product intends to solve. For more precise definition needs of the group, it is divided into segments by gender, age, financial situation, field of activity and so on.

Not everyone can be a company’s clients or product buyers. Each product has its own target audience with unique characteristics.

Example. The target audience of a women's fitness club can be formulated as “girls 18-30 years old, having a small income, trying to spend a minimum of time on training (living close to the club), attending classes in the evening after school or work and on weekends.”

The target audience should be:

Interested in the product. Auto parts are not needed for those who do not have a car.
Capable of purchasing it. A fashion boutique is out of place near a dorm.
Susceptible to marketing pressure. Sometimes it is impossible to lure supporters of one brand to the side of another even with the most effective techniques.

Why define your target audience?

A clear definition of the target audience of a product is a logical and therefore common requirement of all marketers. Before you start creating, you need to outline as accurately as possible the portrait of those who should be interested in it.

The narrower the circle of potential clients, the more effective it will be in the future to work with such a target audience.

The importance of target audience is often underestimated, nevertheless it is a starting point any . Even fishermen choose their gear and bait depending on the fish they want to catch. The same is true in the service and trade sectors – the work strategy depends on the portrait of the potential client.

Knowing your target audience allows you to:

Increase loyalty - customers will return and recommend the product (service) to their friends.
Find new clients faster and cheaper. Advertising costs are significantly reduced when a marketer knows where and when to look for buyers.
Create proposals that meet the needs of the audience.

Methods for determining the target audience

The definition of target audience begins with simple question: “Who needs my product (service)?” The answer to this problem will be given only by the first impetus in. Next, the question is specified and clear features are added to the buyer’s portrait.

Approximate questions when drawing up a target audience could be:

How old are my potential clients;
What gender are they?
What are their financial capabilities;
What are their hobbies?
What problems do they have;
What do they dream about?
What is their style of thinking and communication.

The target client is identified after a thorough analysis of the market and its segment in which the product is presented.

At first you have to be guided by the questions “who should buy my product and why?”, but the greatest accuracy can be achieved by studying your existing customers (or customers of direct competitors). To do this, marketers conduct various audience research, observation and surveys of regular consumers.

In English-speaking countries, the popular theory of target audience segmentation is called 5W, based on the first letters of the questions:

What? (What?). What product or service is the buyer purchasing?
Who? (Who?). What are the characteristics of the consumer, his gender, age, and so on.
Why? (Why?). What is his motive? It could be profitable price, convenient packaging, uniqueness of the product.
When? (When?). When the purchase is made and how often.
Where? (Where?). The client makes a purchase in a store near his home, in a large hypermarket or online.

There are a great many methods for determining the target audience. Most often, surveys, questionnaires, interviews, and collection of statistics on the Internet are used. Experienced marketers sooner or later develop their own algorithms.

Preparatory stage - determining the purpose of the study

The first stage in determining the target audience is preparatory. To begin identifying a client more confidently, you need to figure out which direction to go.

The first step on the path is the goal of finding the target audience:

Determination of the target audience for the existing offer (dependence on the product);
Selecting a target audience for introducing a new product or expanding activities (dependence on the market).

In the first case it works classic scheme. There is a product, there are buyers. It is necessary to create a portrait of existing customers so as not to lose them and attract new customers with the same characteristics and needs.

In this case, the operating procedure will be as follows:

Comparative competitive analysis goods.
Research of loyal consumers (survey to identify purchase motivation).
Segmentation of regular and potential consumers.
Drawing up a marketing plan.

In the second option, it is only necessary to change or expand it with new proposals. The definition of target audience depends on the market.

Example. An existing toy store plans to expand its scope of work. To do this, the marketer needs to identify all possible target audiences and select the most profitable ones: those with the largest receipts, the lowest costs, and the highest frequency of demand. For example, our toy store might have come to the conclusion that it was worth adding to its assortment teaching aids and workbooks for early child development, including wholesale for kindergartens and creative sections.

The procedure for determining the target audience depending on the market:

Complete segmentation and market analysis.
Identification of the most profitable segments.
Drawing up a detailed portrait of representatives of the selected segment.
Formation of a further plan for working with the audience.

To identify the needs and other characteristics of existing customers, they can be offered questionnaires or participation in a survey.

Such interviews necessarily include questions:

Gender, age, social and financial situation, profession.
How often are purchases made?
Reasons for choosing this particular product.
How did the client learn about the product or service?
Overall product rating.

The second stage is the division of clients into consumers and businesses. Not for every product end-user – individual. You can also sell and provide services to other businesses.

In this regard, target audience will have to look in different areas:

. The most stable segment. It is easier to correctly determine the target audience of a consumer-business; it is less susceptible to fluctuations in the future. All information about such clients is publicly available, which means there is no need for time-consuming searches.
, where the final buyer is a private person whose interests and needs are not so stable. Fluctuations in the consumer audience can be caused by changes in politics, fashion, and innovation. Seasonality and competition also greatly influence demand.

The last third stage of the preparatory stage answers the question: what problem needs to be solved? Which business parameters need to be worked out?

What to sell? It is necessary to identify the needs of the formed target audience and create a profitable offer based on them;
Where? It is necessary to determine advertising and product promotion channels that will be most effective for the desired target audience;
When? The expression “there is a time for everything” is also true for business. It is useless to run advertisements for schoolchildren on TV during daytime school hours. Skis are best offered in winter, and sunscreen in summer. Promotions on alcoholic drinks The restaurant is more popular on Friday and Saturday evenings.

We found out how to tune in to studying the target audience, how to identify problems that need to be solved. Next, let's proceed directly to methods of audience segmentation.

Drawing up a client portrait

All potential or existing clients should be divided into groups and described in detail. Only after all the portraits have been outlined can you decide which of them is best to work with and who to focus on.

For example, a computer games store may have the following customers:

Fanatics devoting everything free time computer games, buying up all the new products and rare editions;
Schoolchildren and students who do not have their own income, choosing inexpensive but popular games with donated or saved money;
Parents of teenagers who do not understand the industry, buy games as gifts for their children, focusing on reviews and advertising;
And so on, there can be a lot of potential target audiences.

A full description of the target audience should contain:

Socio-demographic characteristics (gender, age, social status);
Geographical position;
Psychographic data (for example, the desire to stand out, establish oneself, or surround oneself with comfort);
Hobbies, interests and leisure activities;
Problems and needs.

What to do after identifying your target audience

The target audience is defined and narrowed as much as possible. It's time to work on proposals.

Search for places of interaction with target audience.

In order to identify the “habitat” of your clients, you need to:

Describe a typical buyer's day. If necessary, you can make separate plans for weekdays, weekends, and holidays. Based on the plan, it becomes clear when the client has free time for impulsive purchases, when he is most receptive to advertising, when his demand for a particular product intensifies.
Describe the client's actions after the need arises. For example, the washing machine broke down. A potential client turns on the computer, goes online and types in a search engine “ urgent repairs washing machines in Moscow." To “catch the bait” of this potential client, a repair company.
Try to predict what the client was doing before the need arose. This is not always possible, but it is very necessary for offering your services in a timely manner. For example, before a young mother goes to the store to buy diapers, she will be in the maternity hospital and in the antenatal clinic - which means you can start offering goods from there.

Formation of a proposal.

To talk to potential clients needed in their language. For example, young people are more accustomed to slang, while older people subconsciously reject any neologisms. Men think more concretely, they prefer facts, women tend to react emotionally.

To draw up a proposal, you must first determine:

Needs, “pains”, problems of a potential client.
The client's fears, on the basis of which objections are born.
Primary and secondary selection criteria.
Emotions involved.

They strive to look impressive, to make an impression not only in life, but also in in social networks(actively use Instagram) – main advertising campaign we will conduct it on the Internet.

The choice is based on the fame and prestige of the brand. The main fear is to buy a fake or cheap product - in the offer we focus on celebrities, certificates and participation in international fashion exhibitions. We put emphasis on admiration, fame, delight.

Common Mistakes

In order to avoid annoying mistakes, you need to be aware of them and avoid these rake.

When determining the target audience, beginners often make the following mistakes:

Too wide target audience. You can't please everyone, you can't sell to everyone. Women from 20 to 50 years old is too broad for the working target audience. It is a mistake to believe that by limiting the target audience, the seller will lose some potential buyers. Random purchases are increasingly fading into the background these days, so counting on them is not very advisable. A large gathering of random people will never give the seller as many buyers as a specialized fair that brings together only interested citizens.
One-time selection of target audience. Depending on the area of business, its clients can be a relatively stable group or, conversely, a changeable one. In any case, research of the target audience and its needs is recommended to be carried out once every 1-2 years. People themselves change, fashion changes, new competitors appear - and the portrait of the buyer of the same product can change from year to year.

Requirements for the design of higher education buildings educational institutions. Sizes and layout of classrooms.

Auditorium chairs nowadays mostly have a frame made of steel pipes; the seats and backs of the chairs are wooden. When demonstrating experiments, exhibits, etc., when individual students often have to go to the demonstration table, it is recommended to separate rows consisting of paired chairs with passages 50 -55 cm wide leading to the demonstration table; It is also possible to install rotating seats, allowing each student to freely leave the middle of the row without disturbing their neighbors (Fig. 4). Such seats take up no more space than chairs with folding seats (Fig. 3), and also than seats on a swivel console.

For one student sitting in the most comfortable position, a space of 70 x 85 cm is required;
for a student sitting in a normal position - 60 x 80 = 55 x 75 cm.

Area per 1 student, taking into account all passages: for the largest classrooms and the most closely spaced accommodation - 0.6 m2;

for small audiences, when sitting in a normal position - 0.8 -0.95 m2.

In the presence of small classrooms, the floor height should be ≥ 3.5 m, and in the presence of larger classrooms and, first of all, classrooms with steeply rising rows - much more.

With side lighting, in the place furthest from the window, located in the top row of chairs, the light should hit the music stand at an angle of 25°. The place for teachers, depending on its purpose, is equipped with a stationary demonstration table with built-in water and gas taps and electrical sockets or a movable table, with utility inputs and switches located on the front wall of the first row of chairs. The height of the elevation above the floor of the first row of chairs is, depending on the purpose of the audience, 20 -60 cm. The sizes of demonstration boards are different; Large boards are preferred sliding windows with guides made of steel tubes, with counterweights on toothed chains.


1. Graphical method Determination of the hearing curve - see Fig. 2.	2. Schematic longitudinal section of the audience;

3. Seats with folding seats and music stands; 4. Places with fixed music stands and swivel seats (invention of E. Neufert).	5. Cross-section of the site for installing the projection apparatus (see also Fig. 6). The level of vision in a sitting position is approximately 1.2, in a standing position - 1.7.

6. Platform for installing the projection apparatus. 1 - large apparatus; 2 - narrow film apparatus; 3 - small apparatus for filmstrips; 4 - working apparatus;	7. Airlocks to prevent light and noise from entering the auditorium. Plan. 8. Demonstration boards in the classroom. A - fixed, B - horizontally mobile, C - vertically mobile.

The requirements for school buildings also apply to higher education institutions. Modern buildings of higher educational institutions consist of a number of buildings located taking into account their subsequent expansion. They are grouped around the main building with the main auditorium, the premises of the administration, student public organizations, the main heating and power supply installations. In the institutes, during the training process, practical lessons, linked to lectures and demonstrations of experiments in classrooms. The entrance to the classroom for students should be located near the top row (if the seats are arranged in an amphitheater), in very large classrooms it should be in the middle of their height. Lecturers must access the department directly from their classrooms.

Sometimes entrances are arranged from a recreational room that serves both the lecture hall and the entire institute (Fig. 4 -5).

In many cases, the institute building houses the premises of various faculties of related specialties, which, in addition to the general institute auditorium, require their own auditoriums of different capacities. The general institute auditorium can be located on the ground floor with the possibility of having an increased height and usually overhead lighting; the remaining classrooms should fit into the dimensions of the normal floors of the building (Fig. 5).

At the Institute of Optics of the University of Jena, the height of the auditorium is increased by using the height of the room above it (for storing the collections of the Institute of Mathematics), which allows for a reduced height. The small auditorium of this institute has a height equal to the height of a normal floor, while the largest auditorium of the Institute of Applied Mathematics rises above the roof of the building. Lecturers' entrances are in all cases next to the department; entrances for students are directly from the stairwell to the upper rows of chairs.

The dimensions of the passages are assigned depending on the size and shape of the classrooms; for example, for a small audience (when the window sashes are opened outwards), the passages near the windows can have a width of 60 -75 cm, internal passages 85 -100 cm, and passages at the rear wall of the audience -75 -85 cm.

For deeper audiences (Fig. 5), the aisles can be wider; for wider audiences, it is recommended to install a second middle aisle 75-100 cm wide, which can narrow closer to the front row of chairs (Fig. 7).

The distance from the first row of seats to the demonstration board is 2.5 -3 m. In the largest auditoriums, the rows of seats should rise towards the rear wall (Fig. 3); The steepest rise should be in classrooms with demonstrations on a table (Fig. 4) (for example, surgical clinics). To enable students to observe operations on internal organs, in the USA, inspection holes are provided in the overlap area located above the operating table (Fig. 4).


1. Standard auditorium with 76 seats. Plan and cross section.	4. Plan of the Abbenaum buildings of the University of Jena (built in 1929) Architect E. Neufert.

2. Normal audience shape;	3. Audience for demonstrating operations (in a surgical clinic). 1 – Zeiss lantern 1.65 m high, diameter 70; 2 – places for students observing the operation;

5. Auditorium with an adjacent operating room. It is possible to project the progress of the operation onto a screen (frosted glass).	6. Physical auditorium with double fences that prevent the penetration of noise and transmission of vibrations. M 1:400. Higher Technical School in Darmstadt. Section and plan.

7. The auditorium of the University of Freiburg. Plans of the standard (above) and 1st (below) floors. The lobby and main auditorium are double-height. Typical floors contain administration rooms and seminar rooms. Architect O. Schweitzer;	10. Auditorium of the Swiss Higher Technical School in Zurich. Architects Steiner and Gehry. 1 - audience; 2 - room for the projector: 3 - dressing room.

8. Auditorium of the Higher Technical School in Delft. Architects Breck and Bakema. 1 - main audience; 2 - platform for the projector; 3 - audience; 4 - meeting room of the academic council; 5 - dressing room;	9. Academic building in Dusseldorf. Architect Pfau. 1 - audience; 2 - room for preparing for lectures; 3 - entrance;

Ernst Neufert. "Structural design" / Ernst Neufert "BAUENTWURFSLEHRE"

Way	Schematic illustration	A comment
1.Classroom placement		Separates the speaker from the audience. Feedback difficult. Large number of participants
2. "Conference"		Officially. May cause confrontation, opposition of opinions
3. "Horseshoe"		Promotes interaction. Available visual contact. Good control capabilities
4. V-shaped arrangement		Allows you to create an atmosphere of cooperation between those communicating with the leading role of the speaker
5. "Round table"		Unites people, democratizes the environment for discussing problems.
6. "Cabaret"		For working in small groups. Possible difficulty focusing attention

To establish contact, it is important to consider spatial norms business communication - the distance between interlocutors, the volume of communication space. To conduct a constructive dialogue, you need to set a distance of approximately 1.5 m, and it is appropriate to position yourself relative to your interlocutor.

The options for arranging conversation participants in a work office with a standard rectangular table are as follows:

Item name	Schematic illustration	A comment
1.Corner location		Characteristic for a casual, friendly conversation.
2.Position business interaction		Promotes productive discussion and development of common solutions.
3.Competing position		Creates an atmosphere of competition and indicates a relationship of official subordination.
4.Independent position		Characteristic of people who do not want to communicate

The shape of the table significantly influences the creation of a psychological climate. A square table promotes the creation of relations of rivalry between people of equal status; round table leads to a relaxed, informal atmosphere.

The status of an office visitor is reduced if there is a large long table between him and the boss, or if the manager has a huge chair with a high back.

It should be remembered that a person experiences strong tension if he sits with his back to a door, window, or open space, so the visitor should be asked to sit with his back to the wall.

How to establish contact in the least amount of time when communicating with another person? One of the conditions is to please him. How to get people to like you ? To do this, it is recommended to follow six rules:

1. Be genuinely interested in other people. Why should people be interested in you if you don't become interested in them first?

2. Smile.

3. Remember that person's name- this is the sweetest and most important sound for him in any language.

4. Be a good listener. Encourage others to talk about themselves. Ask questions that the other person will enjoy answering. Encourage him to talk about himself and his achievements. Remember that the person you are talking to is a hundred times more interested in himself, his needs and his problems than you and your problems.

5. Talk about what interests your interlocutor. Everyone who visited Theodore Roosevelt was amazed by the scope and versatility of his knowledge. Roosevelt knew how to talk to everyone. How did he achieve this? Whenever Roosevelt expected a visitor, he would sit late into the night the night before, reading materials on a subject that he knew would particularly interest his guest. For Roosevelt knew that the surest way to a person’s heart is to talk with him about what he values above all else. He talked about things that he knew would interest and occupy the other person. It is important to find out what your interlocutor is interested in and what he likes to talk about.

6. Make your interlocutor aware of his importance and do it sincerely. Always and in everything treat other people, act towards them the way you would like others to treat and act towards you.

If you feel uneasy while talking to another person, what should you do to maintain contact? It is recommended to answer the following questions:

1. What am I worried about right now?

2. What can I do?

3. What am I going to do to solve the problem?

4. When am I going to start doing what I want to do?

To solve business problems, ask yourself the following questions:

1. What is the problem?

2. What caused the problem?

3. What are the possible solutions to the problem?

4. What solution do you offer?

Gather the facts because anxiety most often occurs when decisions are attempted before sufficient information is available to support those decisions. After carefully analyzing the facts, draw a conclusion. When the decision is made, take action.