What is profitable to sell through an online store? The most popular product in Russia this year - Ready-made lists of what can be successfully sold online

Runet marketers claim that the volume of goods purchased via the Internet is growing significantly every year. The work of existing online stores and others intensified trading platforms. More and more users are becoming familiar with the opportunity to earn money by organization of new stores.

• Where did you buy the best-selling products online in 2019?
• How to Find Out Which Products Are Selling Best Online
• Conclusions

And this is quite natural, because over the last decade Internet technologies have become closer and more accessible. Almost any person in our country has the opportunity to go online and order what he likes there. Many people are too busy to go shopping - it’s easier for them to buy something on the Internet, especially since this can often be done in a couple of clicks, without leaving your seat or letting go of a cup of coffee. In addition, your online purchase will be delivered to any convenient location - often free of charge. So is it worth wasting time on tedious shopping if you can buy everything you need online? Online trading of goods is also beneficial for sellers, because in this way they significantly save on rent. This is why the number of online stores is constantly increasing.

Where did you buy the best-selling products online in 2019?

Most often, users make purchases through online stores. These include giants such as AliExpress and Amazon, as well as small and medium-sized online stores with a narrower specialization.

Significantly less often online purchases are made by:

• on online auctions;
• through various web message boards (for example - Avito);
• on other resources whose specialization is the sale of products or the provision of various services.

How to Find Out Which Products Are Selling Best Online

In fact, different services provide different data on the volume of online purchases, so it can be quite difficult to establish the truth. The market is constantly changing, and some segments of online commerce are growing faster than others.

If you want to find out how in demand a particular group of products is, you can check it using the Yandex Wordstat service. It does not show the number of purchases, but it clearly demonstrates the number of search queries, that is, the number potential buyers who are looking for this product on the Internet.

For example, for the query “Online Clothes” the service shows that more than 20 million people a month are looking for online stores, of which more than 1.3 million are looking specifically for online clothing stores.

But 25 thousand people search for air tickets online every month, and another 12 thousand want to buy cheap air tickets

Only 11 thousand people are looking for laptops on the Internet, but taking into account the fact that Yandex Wordstat generates more than 400 thousand user requests for the request “buy a laptop”, many of them will probably use the services of online stores

Another service that helps determine demand for a product or product category is called Google Trends. If you enter a position you are interested in into the search bar, it will show graphs of the popularity of this query through Google search, as well as other statistics.

True, this service does not show the exact number of search queries on a topic, but only determines the popularity of the query on a scale from 0 to 100

You can refine the request for your country and select a time period for analysis

You can also check popularity by region or city here

Google Trends also allows you to compare the popularity of two different queries.

With the help of Yandex Wordstat and Google Trends, you can determine which online trading niche is the most popular in your region, and perhaps open your own profitable online business. Remember that online shopping is constantly growing, so even small shop may well bring its owner a decent profit.

In 10th place - large household appliances

Large household appliances were not purchased online as actively in 2019, despite the lower prices offered here. As before, people are accustomed to making large purchases in ordinary specialized markets. Main reason- high purchase price and its size. Buyers tend to buy expensive household appliances with clarification of all the nuances in detail, check the product before purchase for the absence of defects and the completeness of the product. In addition, in the supermarket you can consult with competent staff and ask questions about the operation of the product.

In 9th place - tickets

Slightly more often than large household appliances, Internet users bought tickets for various events and trips in 2019:

• concerts and shows;
• sporting events;
• cinema and theater;
• railway, car and air tickets.

Such purchasing methods helped many people save time on traveling and standing in queues. This method is quite convenient and practical.

In 8th place are cards for paying for services.

Best Selling Cards:

• replenishment of accounts for mobile communications, cable and satellite TV, Internet providers;
• for payment for software;
• to pay for entertainment content of Internet services that sell applications for portable and mobile devices.

The convenience of using these services lies in the ability to make payments from home, sometimes without paying a commission.

In 7th place - clothes

The demand for purchasing clothes has increased; on the Internet you can find any samples, types, sizes of a wide variety of models. But still, for many it is still difficult to buy an item over the Internet in the exact size and without trying it on. Many people hesitate to buy because they doubt that it will fit.

However, this problem can be solved. Most online stores do not require advance payment - if you don’t like the item, you don’t have to take it or pay for it. In addition, the buyer has the opportunity to view product reviews left by other customers.

In 6th place - PO

Software is easier to buy than clothes, you don’t need to try it on, it suits everyone. Typically, licensed software is purchased commercial organizations, government agencies, users concerned about the safety of their information.

The most popular were:

• Windows operating system;
• license for antivirus software;
• office application packages Microsoft Office etc.

In 5th place is a product group for children

These products are more versatile, making it much easier to buy them online. The selection of such products is huge, the prices are reasonable. Children's products are structured, which makes purchasing them much easier.

In 4th place - cosmetics and perfumes

The abundance of these goods does not leave women indifferent. In addition, the cost on the Internet is often lower than in retail sales, and the choice is wider. Making online shopping easier is the ability to read product reviews and reviews from professionals.

Perfume is bought less frequently and mostly from trusted brands, since it is difficult to buy a new scent without using your sense of smell.

Download the free checklist 18 ideas for what you can sell on message boards right now

Top three sales leaders

Third place- for mobile devices: phones, smartphones and tablet computers. This is due to a large selection, reasonable prices, safe delivery and, very importantly, warranty obligations.

Second place occupied by laptops and their accessories. The benefits are the same as for mobile devices. In addition, while real electronics supermarkets may not have some models or components for them, the Internet always has everything and delivery is fast.

Top seller and the winner of the first place in the TOP of 2017 is electronics and small household appliances. These products are inexpensive, and the choice is huge: curling irons, irons, vacuum cleaners, hair dryers, meat grinders, scales, razors, etc.

• drones and quadcopters;
• LED lighting;
• hobby goods;
• spare parts and accessories for machines;
• green tea.

Although they are not included in the TOP, practice shows that you can make good money selling such goods online.

Conclusions

What makes a product the most purchased online?

1. Price - most often they buy products whose cost does not exceed $600.
2. Universal product qualities - a large segment of buyers can buy the same product (laptops, mobile devices, TVs, etc.).

There will be better purchases of household appliances as they are suitable for both men and women. Basically, this product does not depend on the age of the buyers, their build and other characteristics that make a person interested in purchasing any product.

What makes a product the most purchased online?

First of all, this is the price - most often they buy products whose cost does not exceed $600 (we recommend reading the article “ How to organize a business with China?».

In addition, the universal qualities of the product are important, when everyone can buy the same product, regardless of gender, age and place of residence. This category of goods includes laptops, mobile devices, TVs, etc.

Various fashion trends often make adjustments to online sales statistics. For example, spinners and hoverboards are now in fashion among the younger generation; Sometimes certain types of toys or other products for children come into fashion. If you “catch a trend” in time, you can also make money from this. But don’t forget that fashion is changeable, so your online store’s assortment should include not only fashionable new items, but also products that are in stable demand among the population.

According to marketing research, women buy more online than men, but this ratio may vary in different product categories. For example, electronics are more often purchased by men, while clothing and cosmetics are purchased by women. In addition, the fair half of humanity is more prone to impulse purchases and responds more strongly to attractive packaging and tempting slogans. For this reason, sellers often use different marketing gimmicks to convince women to purchase their product.

As a rule, online purchases are made by young people under the age of 35, living in large or medium-sized cities, with an average or low income. If you want to know more about online shopping, as well as other ways to make money online, go here: 50 ways to make money online

Several criteria for selecting products for sale:

• Demand. Selling rare items is profitable because high price and lack of competition, but demand may be small. Study the number of key queries for various products in your region using Wordstat, find out what consumers are interested in;
• Availability. When choosing what to sell online, find out how easy it is to buy the same thing in stores in the city. If a product is easy to purchase in a store around the corner, an online store loses its relevance. All that remains is the opportunity to attract buyers with low prices;
• Seasonality. It is worth paying attention to products that are in demand all year round;
• Trends. In the wake of fashion trends, high-profile events, fan hobbies ( souvenir products) and new popular developments (for example, quadcopters, vapes) can be.

Reselling items from China is very popular due to the low purchase price and ease of delivery. Before opening a store online, try selling a few units of products on Avito. If it sells well, it makes sense to create a store.

Here is a list of what is best to sell online: a ranking of the best-selling items.

Clothing, shoes, accessories, products for children

This is the most popular option for selling essential items. The markup in this segment reaches 100-300%, especially when it comes to small accessories such as jewelry, belts, glasses. Handbags, umbrellas, scarves, and replica watches of famous brands sell well.

You can offer regular clothes in wide range, specialize in certain niches (sports shoes) or offer exclusive items (dance costumes, unusual dresses, etc.)

Also in the top goods for children: clothing, toys and sports equipment, food, accessories (handbags, backpacks, jewelry, etc.)

Electronics

The best-selling products on the Internet are small electronics and gadgets: mobile phones(smartphones), tablets, e-books, mp3 players, portable speakers, quadcopters, external chargers, hard drives and accessories for them (headphones, Bluetooth headsets, adapters, memory cards, cases). On average, the markup is 100%. It is possible to buy an Android smartphone for $80-90, and sell it for $130-140.

You can build a business on photographic equipment and components: cameras and video cameras, lenses, tripods, light sources, flashes.

For resale of computers, laptops, TVs and household appliances(microwaves, refrigerators, washing machines, kitchen appliances) will require a substantial initial capital. There may be problems with the delivery of large and fragile cargo, manufacturing defects, damage during transportation, and as a result - replacement with loss of money. But such products are in a high price category, and the markup is 20-45%. You can deal with small electrical goods: hair dryers, curling irons, electric shavers, irons and the like.

New and very fashionable direction– electronic cigarettes (vapes), components for them, liquids. Here it is possible to sell kits (vape + replacement parts + set of liquids) with a good margin.

Cosmetic products

Body, hair and skin care products are popular among the female audience. You can offer large assortment cosmetic products or engage in the supply of products from one company.

Korean and Thai are relevant natural cosmetics, which is difficult to buy in regular stores. What cosmetics are selling well online now? Shampoos, balms and hair masks, oils, creams, gels, scrubs, skin cleansing and rejuvenating products, etc.

Souvenirs and unusual gifts

In China you can find a lot of unusual souvenirs and useful little things, such as thermal mugs with interesting prints, stickers, badges, night lights, garlands, rugs, coasters, etc. A separate category is souvenirs for fans with symbols of their favorite films, games, books. By following popular trends, you can make a good income on themed items (scarves, backpacks, mugs, jewelry, T-shirts).

Other ideas

A few more options for what is profitable to sell online with a good margin:

1. Sports accessories, hobby goods - travel equipment, sportswear and equipment;
2. Intimate sphere. Most consumers prefer to buy intimate goods online;
3. Books. Among the advantages: high final cost, the product is easy to store and deliver, does not require a warranty;
4. Furniture and home accessories. We are not talking about full-fledged sets of furniture (it is difficult to compete with large showrooms), but smaller products. This is frameless furniture made of polystyrene (bags, sofas), rocking chairs, hammocks, swings and various household utensils (textiles, dishes, decorative items);
5. Products for pets (toys, houses, scratching posts, cosmetics, etc.);
6. Car accessories: navigators, video recorders, care products, seat covers, steering wheel, etc.

These are the most profitable options what is on the Internet to receive stable income. Focus on everyday products, beauty and entertainment, and you will surely hit the mark!

What to trade on the Internet - 6 interesting ideas profitable business, detailed financial calculations+ payback diagram.

Question, what to trade on the Internet, began to arise due to the widespread distribution World Wide Web, which makes it possible to make necessary purchases without leaving home.

And this type of shopping has recently gained enormous popularity.

Therefore, many people are thinking about opening a personal website to trade on the Internet.

Unlike standard view trade, this does not require payment for a place on the market and similar costs.

What is the most profitable way to trade on the Internet?

Due to the difficult situation in the country, many goods have become unclaimed, and most ideas for what to sell on the Internet can lead to losses.

The ideas presented in the article will allow you to trade profitably even during a crisis.

Let's look at them in more detail.

1. Food

Capital investments: 250,000 – 350,000 rubles
Payback of the store: 3 – 6 months

Food is a natural human need, which requires making purchases even during periods of unstable financial situation of the family.

After all, during a crisis it is possible to do without many things, but you cannot do without food.

Anyone can walk in old shoes, a jacket or a blouse, but only the monks of Tibet can remain hungry for a long time.

In addition, fasting can provoke dormant diseases in the body.

Therefore, if you think about what to trade on the Internet during a crisis, best option than food is almost impossible to find.

How much will it cost to implement the idea of ​​selling products on the Internet:

These are the average indicators that you will have to invest in to trade on the Internet.

And this type of business will pay off in 3–6 months.

2. Pharmaceuticals

Just like food, medicines are a vital purchase for which people are willing to give their last hard-earned money.

Therefore, the idea of ​​selling pharmaceuticals is an equally profitable business that brings in considerable monthly income.

People try not to skimp on their health, and the unstable situation in the country leads to high demand for some goods.

Here are the most popular categories of drugs to trade during a crisis:

• sedatives,
• heartfelt,
• lowering the pressure of the cerebral cortex.

Their increased popularity is mainly due to constant worries and anxiety about the future among the population.

When starting to sell medicines, you should remember that expensive drugs will not be in demand.

In order to have more customers, these drugs should be replaced with domestic medicines with similar properties, but at a lower price.

What amount should you focus on when using the Internet:

Pharmaceutical products are one of the popular ideas for selling online during times of crisis.

Moreover, from the moment of founding such a business until payback, only six months will pass.

3. Personal care products

These items are included in the list of essentials.

Of course, during a difficult situation in the country, the demand for such products may decrease.

But this applies, rather, to expensive, famous imported brands.

You can apply the technique used in the pharmaceutical industry and trade similar products from domestic manufacturers instead of brands.

What personal hygiene items should you sell during a crisis?

• toothbrushes and pastes,
• shampoos,
• soap,
• washing powders,
• cleaning or detergents,
• antiperspirants.

How much does it cost to start selling hygiene products online?

The business will begin to pay for itself in 4–7 months and generate considerable income.

4. Ritual goods and services

People are born and die - this is a simple law of the universe.

These processes occur independently of the state of affairs in the global economy.

Unfortunately, loved ones pass away regardless of worldly affairs on earth.

It is impossible to stop or suspend this course of events.

It follows from this that the idea of ​​trading ritual goods always remains in demand.

Many people can enter this area of ​​business, because it does not require large investments and is quite easy to implement.

Approximate opening costs funeral home on the Internet:

If you trade without excesses and with strict adherence to the rules and instructions (which guarantee the buyer a high level of service and quality of the goods), it will begin to pay off after 5 months.

5. Products for children

Every parent can deny themselves many things, but not their beloved son or daughter.

We try to select high quality items for our little ones.

In many families, fathers and mothers, due to their constant employment at work, try to compensate for the lack of attention to the child with new clothes or toys.

This sad statistics only plays into the hands of those who want to trade on the Internet.

However, betting on toys is risky.

Due to the crisis situation, many parents refuse to make purchases and even cooperate, exchanging clothes and toys for their children.

But you shouldn’t completely exclude clothes from your assortment.

It is necessary to clearly determine what things the buyer will need most, and sell them exclusively during a crisis.

But if the baby is very small, then they will always remain popular products such as:

• diapers,
• bottles,
• nipples,
• napkins.

This trend continues regardless of economic status.

After all, we are talking about personal hygiene and the health of the little one, which are not measured in monetary terms.

How much should you expect if you want to sell children's products online?

If products for babies are of high quality and inexpensive, then the number of customers will constantly grow.

In this case, it will be able to pay for itself already 7 months after its foundation.

6. Car parts

During a crisis, people refuse to buy a new, long-awaited car.

Therefore, everyone repairs possible ways your old car.

And this is another store option that will bring a good monthly profit.

For a more complete site, you can expand the range and trade on the Internet:

• technical fluids,
• fuels and lubricants (fuels and lubricants),
• oils,
• spare parts for replacing electrical equipment.

Costs for creating an online store:

Auto parts are one of them, which does not require huge capital investments, but has every chance for long-term development.

For example, consider opening a car repair shop where you can additionally sell spare parts through an online website.

A business of this kind is a profitable business due to the huge sales market, because nowadays almost everyone has their own car, and some have two.

The profitability of the idea has a high rate of 85-115%, so with good advertising it will pay for itself after three months.

To find out whether the product you have chosen will be sold online,

Watch this video with detailed instructions:

Diagram of profit and payback of online trading ideas

What to trade on the Internet during a protracted crisis?

Each person can choose the direction they like best.

And based on knowledge about the initial investment and payback periods, fears before starting profitable business should not appear on the Internet.

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Selling various goods via the Internet is a fairly profitable way to make money. Nowadays, an increasing number of people prefer to make purchases on the Internet, since very often it is more affordable in terms of price, and there is often more choice in online stores and on special platforms for selling goods. Many people who want to start trading online are interested in the question - what can you sell on the Internet to make money? Let's take a closer look at it.

What can you sell online to make money - profitable options

What to sell on the Internet in order to make good money? To really choose a good product to sell online in 2019, there are many criteria to consider:

• Demand . In order for the sale of goods via the Internet to be profitable, there must be demand for them. Therefore, you should decide on your target audience. These can be both consumer goods and narrower goods designed only for a certain category of consumers.
• Market size . For some products there are only a small number of stores. However, this in no way means that there is no competition in this category; most likely, the market size of these goods does not require more online stores.
• Investment sizes . Some categories of goods require serious capital investments in order to make a good profit, such goods include, for example building materials. Therefore, if you are not able to make a large investment at the very beginning, you should not bother with such products.
• Profitability . The profit received from the sale of goods must cover the costs of attracting a buyer. You should also take into account the costs of delivering goods and maintaining a warehouse.
• Product dimensions and weight . If the size and weight of the goods are small, then storing them is much more convenient and economical; you don’t need to rent them large warehouse, they are also easier to ship. Therefore, if you have the opportunity to trade small goods online, it is better to give preference to them.
• Availability of suppliers . If you choose any specific niche, be sure to check the availability of reliable suppliers. It’s good if there are several suppliers, in which case you definitely won’t have any interruptions in goods.
• Average check amount . Fulfilling each order has its own overhead costs, which depend on many factors. Therefore, very often it is much more profitable for an entrepreneur to sell one product, but at an expensive price, than several cheaper products.
• Purchase frequency . As the practice of many online store owners shows, making money on repeat sales of goods regular customers much more convenient and profitable than regularly attracting new clients. Therefore, preference should be given to those products that are ordered at least once every 6-12 months.
• Products without obsolescence . It often happens that new products appear on the market, which are very popular for several months or six months, after which they disappear and become useless to anyone. You can make money on such products, but you need to treat them with great caution.
• Seasonality . Selling New Year's gifts and other New Year's paraphernalia can bring good income, but only for one month; do not forget about this when selling seasonal goods.

Let's look at the most popular products for sale online in 2019.

Clothes from China

Clothing is something that everyone needs, so this product is in high demand. Research shows that women's and children's clothing are most often purchased online. However, is it worth focusing specifically on them, since competition in this group of products is very high?

An important condition for the sale of clothing to be profitable is the place of its wholesale purchase. For this, various Chinese wholesale sites such as , Taobao and many others are best suited.

If you buy clothes wholesale on such sites, their price will be significantly lower, which will allow you to get the necessary difference.

On Aliexpress and other Chinese websites dealing wholesale sales There are regularly a large number of different promotions and discounts from clothing sellers. In some cases, you can buy goods at 50-70% cheaper. In addition, there are all sorts of things that allow you to return some of the money from purchases. If you order clothes from such sites, be sure to take advantage of all these savings opportunities.

Toys for children

Many parents who are busy caring for children simply do not have time to go shopping. Therefore, toys for children, as well as simply various goods for children, are very often purchased by them via the Internet.

Toys for children are a very good product, since in most cases they take up little space, which means that they will be quite easy to store and are in stable demand.

Toys for children cannot be called seasonal goods, but for example, during the New Year, the demand for them increases noticeably, so if you want to get maximum profit when trading children's toys, you should definitely take this factor into account.

Handmade knitted items

Knitted items self made can become very good goods, in the event that you produce such things yourself or know people who make them. The main advantage of such a product is its exclusivity.

You can sell knitted items through Avito, Instagram, as well as special sites for selling handmade items (Skafos.ru, Fair of Masters, Etsy).

Ready-made essays, coursework and dissertations

You can sell both real and electronic goods on the Internet. A good example digital goods are ready-made essays, coursework and theses.

Many students prefer to buy all this, so the demand for ready-made essays, term papers and dissertations is very high, which means they can always be sold at a profit, especially during the session.

Another question is where to get ready-made essays or coursework? Many can be found freely available on various websites. You can also invite everyone to sell you their essays and coursework and sell them at a higher price.

Accessories for smartphones

All kinds of accessories for smartphones (cases, wireless headphones, etc.) are used in great demand, since now almost every person has a smartphone.

Important distinctive feature This product is small in size, so sometimes you don’t even need to rent a warehouse to store them, since you can even store all this in an apartment.

Leather goods

Leather products are also in great demand on the Internet, so trading them can bring good profits. Leather products This is, first of all, high quality, so when trading them you should pay special attention to this aspect of them.

Men's and women's backpacks

Nowadays there is a big fashion for backpacks, which is especially common among teenagers. Therefore, trading in men's and women's backpacks can be a very profitable business. You can always order backpacks on Chinese wholesale sites.

Where to sell handmade products online?

Handmade is gaining more and more popularity, since handmade goods are exclusive goods, and now more and more people are striving for exclusivity.

Selling handmade goods can be enough profitable business, since this is a sale with virtually no investment, suppliers are not even needed here. This is true only if you sell your work. However, you can not limit yourself to selling your works and sell handmade goods produced by other people.

Where can you sell handmade products? There are separate websites specifically for the sale of such goods, through which you can both sell and buy them.

The most popular online resources for selling handmade products are:

• Skafos.ru . A very convenient and fairly large site where you can sell a wide variety of products from furniture and accessories to toys. To start selling here you need to register on the site as a seller, after which you will have the opportunity to exhibit your products. The site has a large number of very useful functions with which you can increase the number of sales and find new customers for your products.
• Crafts Fair . The largest site in Runet dedicated to the sale of handmade products. The site is very popular; many people who want to purchase any exclusive goods first go here. Everything is created here for sellers necessary conditions. However, you should understand that the site is very popular, so there is a lot of competition here. On the site you can leave reviews about works, and there are also a large number of other features that will be useful both to those who sell handmade products and to those who want to purchase them.
• Etsy . This is one of the most popular sites in the world for selling handmade goods. That is why if you want to start selling your works, you should definitely use it, despite some language difficulties that may arise (all language problems can be solved using Google translator). This is because people from all over the world buy handmade goods here, and this is a huge market, and very often they pay here in dollars. The sale of goods here is carried out in the form of an auction; the site is somewhat reminiscent of the famous eBay. The site takes a commission of 3.5% from each product sold.

This is not a complete list of platforms through which you can sell handmade goods; in fact, there are much more of them.

Sales through Avito

You can also sell handmade goods through Avito. As you know, Avito is the most popular site for private advertisements on the Runet. A huge number of people come here every day, so if you put your handicrafts for sale here, you will surely be able to find buyers.

If you are a very productive craftsman and produce a large number of handmade products, you can create your own small online store based on this platform. In this case, it will be easier for you to promote it, and you will be able to get even more buyers, however, for these purposes you need to produce a really considerable number of such products.