Often, some business women have the idea of ​​​​opening a beauty salon and spa centers. At the same time, in each individual case, there are peculiarities and differences from the standard business plan.

Opening a beauty salon - a business plan at the initial stage

The organizers of such a business, firstly, cannot take existing analogues as a basis.

Each individual beauty studio should have its own zest. In connection with the rapid development of the salon business, as well as its characteristic variability, available in the funds mass media data becomes outdated quickly.

Therefore, it is necessary to thoroughly study the opening of a beauty salon. A business plan can be very helpful in this case.

Stages of organizing a salon business

It already happens in practice that the owners this business are women. Despite the fact that this is the "weak" half of humanity, it is women who understand exactly how to organize a beauty salon.

The first step is, of course, thinking about the idea itself. Basically, it occurs among specialists in this field who are tired of working for someone.

An example is the conflict between a manicurist and the owner of a beauty salon. As a result, the specialist is left without work and offended by the whole world.

It seems to the master that she is able to carry out the opening of a beauty salon, the business plan of which has already been even formed in conjectural terms.

The second stage is the direct registration of a legal entity. Here it is very important for oneself to determine the status of a business entity, since individual entrepreneur it will be very difficult to obtain the medical license required to operate.

The third stage is the search suitable premises. It requires the most time, since its location affects the success of the salon, namely: it must be at least the first floor of a residential building (it is better if it is a separate building). What matters is its appearance, design, presence near similar salons, as well as potential clients(in other words, it is very good if the beauty studio is located among residential buildings).

The fourth stage consists in documentary confirmation of water and energy supply capacities. This factor is very important for doing business. All documents with energy sales organizations, Vodokanal and local public utilities must be drawn up in in due course. At this stage, it is also necessary to provide for the preparation of documentation for a possible redevelopment (if necessary) with the obligatory invitation of an expert from the BTI as a specialist.

The fifth stage is to conduct a high-quality advertising campaign with the involvement of relevant specialists. In this case, the installation of outdoor advertising is possible. There is also such a thing as primary advertising, which must be carried out at least a month before the opening of a beauty salon.

The sixth stage is the purchase of a cash register, the execution of the necessary package of documents. This may also include the conclusion of an agreement on the connection of a fire alarm.

Recruitment process

This is also a rather time-consuming and painstaking stage in setting up a new beauty salon. The professionalism of the hired specialists depends on how rapidly the client base will expand.

Therefore, often this process is not only laborious, but also painful, since the owner of the salon has to repeatedly refuse applicants or dismiss inappropriate ones.

Those housewives who try the services provided by their specialists on themselves are doing the right thing. First, they will be sure of their quality. Secondly, they will be able to safely recommend this or that specialist to their friends for their image.

An important role is given to the administrator of the salon. He is obliged to coordinate all the work of the beauty studio, bring to the clients various promotional offers, as well as novelties in the provided hairdressing and cosmetology services.

And, of course, an indispensable employee is an accountant. This should be a specialist in accounting and tax accounting.

Equipment

The equipment must be ordered already when all the necessary documents for the acquisition or lease of premises have been drawn up. Even if this room requires some kind of repair work, anyway, when ordering equipment, its delivery time is possible up to three months. Upon receipt, it is imperative to check all certificates, warranty and after-sales service. Its installation should be carried out only by professionals of supplier companies.

Certification and Licensing

One of the answers to the question: “What is needed to open a beauty salon?” Is the correct design of all permits. There is no licensing for ordinary household services. However, in order to avoid any misunderstandings in the future, it is necessary to contact the local administration with this issue.

Here is the licensing medical activities is mandatory and is carried out by the territorial department of Roszdravnadzor.

Primary printing products

This stage is perhaps the most creative in everything. organizational process. After all, the answer to the question: “How to make a beauty salon profitable?”, To a large extent, lies precisely in correct design business cards and brochures. We must not forget about this required document, as a price list, which should always be in the lobby and be available to visitors. Then they will ask questions only for those items of service that are not reflected in the price list.

Buying Consumables

Under them, you need to understand all those little things that are necessary for specialists in a beauty salon in the implementation of their professional activities.

Efficiency of beauty salons

As with any business, efficiency is the profitability of beauty salons, which depends on marketing research the market for these services either by the owners themselves or by specially hired professionals. In connection with the appearance on the market of new types of cosmetics and equipment, the improvement of cosmetology procedures and hairdressing services, the requirements for organizing a salon business are also increasing.

Then the opening of a beauty salon, the business plan of which is already drawn up taking them into account, will be successful. One of its sections should be mandatory advanced training or the passage of special trainings by masters of hairdressing, manicure or cosmetology services.

The total cost of creating a salon

How much money is needed to open a beauty salon, it is definitely impossible to answer. This largely depends on the location of the salon itself. If a we are talking in a large city, the cost of premises is much higher here. But this item of expenditure has the greatest specific gravity in the total cost.

However, in such a city there is the prospect of further expanding the client base and making more profit. At the same time, of course, the requirements of customers are higher, so highly qualified specialists are needed.

The cost of the costs depends on the structure of the services provided. For example, if we are talking about cosmetic services, then you should consider the need to purchase expensive equipment and provide high-quality lighting. However, in this case, you can cheat a little.

For example, if massage services are provided in the salon along with cosmetology services, then for these two types one folding couch chair is enough. At least for the first time. The main thing is that the administrator correctly draws up a schedule for the provision of such services.

Thus, the cost of opening a beauty salon, for example, in Moscow, in a room with a total area of ​​100 square meters will be in the range from 98 thousand to 165 thousand dollars.

The largest share in the costs are: repair of the premises (50 thousand - 75 thousand dollars) and purchase of equipment (up to 50 thousand dollars).

Considering the structure necessary equipment, you should clearly define what you need to buy first. So, a hairdresser's chair costs from 4,000 to 12,000 rubles, and devices for body shaping and lymphatic drainage - within 120,000 rubles.

However, one cannot do without appropriate furniture, the production of which for a small salon will cost from 50 thousand rubles.

So, it should be noted that a beauty studio should be created under the same scrutiny as any other business. Accounting for income and expenses should be maintained at the proper level, and profitability should be constantly monitored. Only in this way it will be possible to identify weaknesses in the business in a timely manner and respond to them by implementing certain measures.

A business plan is a comprehensive plan for the development of a company, which, on the one hand, is a reporting and financial document, on the other hand, is a document to justify investments. It is necessary for the purposeful activity of any enterprise, as a means of self-realization, it is indispensable when establishing contracts with partners and creditors. It should disclose the essence of entrepreneurial activities, a description of the enterprise, its actions in the market, its organization, as well as the conditions under which the entrepreneur is successful.

Target term paper: to develop skills and abilities in business planning.

Objectives of the course work: justification own business idea, calculation of costs for the implementation of the idea, marketing justification and determination of market capacity, determination of business profitability and break-even point.

For many private enterprises, including this enterprise this topic is relevant, because. this it plays a big role for the given enterprise in that branch in which it is going to be engaged. And today this topic is in the first place. without planning, there will be no economic shift in the organization; and without the sale of manufactured products, overstocking will occur, which will lead to the gradual ruin of the organization, and eventually to its closure.

The essence of this topic lies in the fact that without planning an organization will not exist for a long time, that such an organization closes its own prospects for the future with all this, therefore, planning is necessary for any organization to improve both its economic side and to increase the volume of products and for search for the industry that will be more profitable in a certain period.

Summary

The goal of the project is to open a beauty salon located at: Perm region, Tchaikovsky, Sovetskaya st., 37. The salon is designed to provide beauty services to residents of the city and the surrounding area.

The organizational and legal form of business is individual entrepreneurship.

The project is implemented by an individual entrepreneur.

The activity of the salon is aimed at meeting the needs of people to care for their appearance, of any age and regardless of income level.

Funds for the purchase of equipment and materials are provided by an individual entrepreneur.

Main competitors: Chocolate Beauty Salon, Kalinka Style, Style, Sakura.

The premises for the implementation of the salon's activities are rented.

With the planned workload of jobs:

Full cost - 959658 rubles;

Sales proceeds without VAT - 1343521 rubles;

Net business income – 328307 rubles;

Profitability of the company's services - 34%;

Break-even point - 4550 services.

1 Business justification

Beauty salon "Aphrodite" of an individual entrepreneur

Chepkasova E.V. is located at the address: Perm Territory, Tchaikovsky, st. Sovetskaya d.37

The essence of business is to provide services to the population different types appearance care and profit.

Today it is difficult to imagine a person who has never heard in his life what a beauty salon is. Moreover, many women at least once in their lives felt like beauty queens and the center of the universe after visiting this institution.

It is known that 80% of people lead an unhealthy lifestyle, do not observe the regime of work and rest, pay little attention to their appearance. If you are a modern person, loaded with work, problems, and have no time to think about yourself, entrust this to the professionals of the Aphrodite beauty salon.

Properly done work by professionals will give you a chance to feel more modern and going step by step with fashion.

At the moment, there are several beauty salons in Tchaikovsky, the Aphrodite salon will provide a wide range of services for both young and old people. The program includes a house call. For regular customers and pensioners will be organized a system of discounts.

Provided in the beauty salon "Aphrodite" will be the following types services:

Figure 1 - Types of services

1 Different types of services:

Manicure - The unique regenerating and moisturizing effect of a hot manicure can be compared to the effect of paraffin therapy, but, unlike paraffin therapy, hot manicure has no contraindications. As you know, people with damaged skin of the hands, on which there are microtraumas, cracks or pimples, cannot use hot paraffin baths, but warm cream or oil baths in such cases can be used and even necessary.

Pedicure - For these procedures, the most modern cosmetics are used, containing natural ingredients - thermal water, mud, algae, plant extracts.

To relax the feet and prepare them for the main pedicure procedure, hydromassage baths with sea salts are used. This helps to soften the skin of the feet well. Next, the feet and nails are treated with a grinder, which painlessly and effectively removes corns and calluses, and also perfectly levels the surface of the nails. After processing with a grinder, a special composition is applied to the skin of the feet, preventing the appearance of new corns.

Softening the skin of the feet and heels contributes to the use of fruit acids. And for cleaning the feet, large and small scrubs are successfully used.

Nail extension is the artificial lengthening of the nail with the help of special materials, which not only lengthen the nail, but also strengthen its structure.

The first real fact about nail extension with gel, acrylic or silk indicates that, despite all the assurances of experts, the nail plate of a natural nail under a layer of hardened acrylic, gel or silk does not actually breathe (especially in the case of extension with artificial tips). nails glued to natural ones), and if it breathes (in the case of forms that are only attached to the tip of the nail), then it is not enough.

The second real fact about nail extensions with gel, acrylic or silk is that with proper nail extension, the occurrence of fungi and bacteria between natural and artificial nails is excluded.

Well, the third real fact about nail extension with gel, acrylic or silk says that when using high-quality acrylic or gel materials that do not contain methyl methacrylate (MMA), nail extension is an absolutely safe procedure for a woman's health.

Eyelash extensions - the master, using special tweezers, glues artificial eyelashes to the base of your natural eyelashes. By and large, eyelash extensions are the same, only they are not attached all at once, but one at a time or in small bunches. The eyelash extension procedure consists of several stages. First, the master, using a special tool, must remove makeup from you and at the same time degrease the skin of the eyelids. Then you will have to choose the color and length of your future eyelashes, after which the extension procedure begins.

Eyebrow shaping is the removal of hairs in a certain shape. First, the master disinfects the client's eyebrows and tongs for work. Next, the hair is removed (if necessary, and a haircut) in the form chosen by the client. After this procedure, it is necessary to lubricate the eyebrows with a moisturizer. Eyebrow correction should be carried out 1 or 2 times a week as the hairs grow.

Eyebrow coloring is a change in the color of the eyebrows (the color is chosen by the client). This procedure lasts no more than 15 minutes. On the initially prepared eyebrows, paint is applied in the shape of the eyebrows. Then, after 5-15 minutes, wash off and lubricate with a moisturizer. Paint defects are washed off with a special liquid.

Nail design is their design in the style that is required in order to match the chosen wardrobe, place and time. For example, nail design will be with floral ornament will be good in summer and spring, and snow-white sparkles and holographic glitter, more than ever, will be suitable for new year party. There are many types of nail design, such as glitter design, brush and paint drawings, three-dimensional design, acrylic, helium, aquarium design, sand, design with dried flowers, feathers, artificial elements.

Paraffin therapy is nothing more than a heat compress. Its most important element is heated paraffin. Its heat capacity, which consists in the ability to slowly give up its heat. Paraffin allows you to warm up the skin under itself by 1.5-2 degrees more, thereby softening the skin layer and opening the pores. In addition, paraffin therapy allows the skin to absorb all those cosmetics that were applied under paraffin, in a larger volume and at a higher speed. At the same time, the cosmetic paraffin used in the procedure itself contains quite a few useful additives, for example, in order to moisturize and soften the skin.

Paraffin therapy allows you to remove swelling, improve skin microcirculation, assist in the disappearance of bruises, slow down the aging process of the skin, give the skin additional hydration and nutrition.

2 Consultations of highly qualified specialists.

3 Call a specialist at home.

Currently, competitors in this type of activity in the city of Tchaikovsky are: Beauty salon "Chocolate", "Kalinka style", "Style", "Sakura".

The organization of beauty salons is one of the promising species business that attracts many aspiring entrepreneurs. The relevance of this case is explained by the desire of modern people to look good, regardless of gender. Many people can live without spectacular false nails, but no one can without a neat hairstyle. That is why a hairdresser or a small salon will always be in demand, it will not be affected by economic changes.

A detailed business plan for opening a small beauty salon will help beginners in this area start very successfully. To open a new business, an entrepreneur must know which services to provide and which not, he must clearly consider the profitability and payback of this new business for him.

The salon business is firmly entrenched in the service sector. Beauty salons have spread everywhere, sometimes they are located close to a friend. There is one here important aspect One thing to seriously consider is the quality of the services provided. It is thanks to the high service that the beauty salon accumulates a good client base. In the presence of competent advertising, qualified craftsmen, a full range of services provided, there is a chance that the salon will always bring a stable profit.

All salons are different. Do not deceive people by proudly calling an ordinary hairdresser a “beauty salon”. When opening this business, you should think about the audience: for which category of the population does the salon open? If you live in a large metropolis and are planning to open a salon with a wide range of luxury services, then you should think about the image of the future salon. But if the salon is intended for the elderly and pensioners, opening a salon here would be out of place.

In the case of this target audience, it is better to call your business “hairdresser” so as not to scare off the category of clients that you are going to serve on a permanent basis.

You can also create specialized salons, for example, dog grooming salons, men's salons, children's beauty studios, special image studios. The main thing is to accurately indicate the categories of your salon.

After choosing the direction of the salon, we begin the registration of a new enterprise, but first you need to draw up a business plan, which must be submitted with all other documents. The list of required documentation is as follows:

• Scheduled business plan;
• lease agreement;
• The official conclusion of the firemen and health services;
• Obtained permission to maintain the selected economic activity;
• Received a certificate of conformity;
• Availability medical books for all current employees.

Some special services of beauty salons are subject to a compulsory licensing procedure. This list includes all services where a violation of the skin is expected. These are important points to consider when opening a beauty salon.

Before creating a business plan, you need to decide on the list of services that will be provided to the population in this salon. Usually, all salons have the following standard set of services:

• Quality hairdressing services;
• Designer manicure;
• Modern cosmetology services - depilation, peeling, eyebrow and facial skin care;
• Various types of massage;
• Solarium.

To open such a salon with the specified range of services, you will need a room of 120 sq.m., where there will be the following departments:

• Receptionist - for receiving clients and registering calls;
• Halls for the provision of hairdressing services;
• Hair care room - washing, curling and dyeing of hair will take place here;
• Pedicure and manicure rooms;
• massage room;
• Equipped room for solarium;
• Stylist-make-up artist's office;
• Staff quarters;
• Utility room.

At the same time, a novice entrepreneur must be aware that any room will have to be adjusted to the specified standards of a beauty salon, regardless of the status of the room, and this requires a decent investment.

When creating a business plan, you need to adhere to the accepted structure, regardless of the field of activity. The business plan consists of the following parts:

• The main goals of starting a business;
• Detailed description selected industry and new company;
• Description of the services provided;
• Project summary;
• Analysis of the selected market niche;
• Description organizational issues when opening a beauty salon;
• Financial plan;
• organizational plan;
• Evaluation of the effectiveness of the project;
• Possible risks and guarantees.

These are the main points that should be contained in any business plan. A similar order will apply here.

We write down the main goals of the project

The main objective of the new project is to open a beauty salon in your city of residence, capable of providing high-quality skin, face and body care, hairdressing services. Potential clients of the salon can be people with an average income level, women aged 25 to 45 years.

To implement the project in accordance with all the rules, the entrepreneur will need investments in the amount of 2 million rubles. for a salon in a small town and from 4 million and more - for a studio in a large metropolis. Next, it is necessary to establish specific deadlines for the implementation of this project to obtain the necessary permits, purchase the necessary equipment. All these points the entrepreneur must carefully analyze and set specific deadlines for its implementation.

Detailed description of the company

The main objective of the project is to open a beauty salon that meets the principles of first-class service. Clients will be offered a wide range of hairdressing services, high-quality manicure and pedicure, cosmetology, and massage. The beauty salon market is recognized as one of the fastest growing. A large number of salons are located in million-plus cities - Moscow, St. Petersburg. Visiting a beauty salon is no longer a privilege of the elite, the services of many of them are available to people from the middle class. As the demand for services increased, the number of beauty salons increased. The number of people who regularly visit salons has increased by 40%. This growth is associated with at an accelerated pace life, when, instead of taking care of themselves, many women often began to use the services of beauty salons, appreciating their services as profitable and affordable.

Usually a beauty salon is a room on the 1st floor of an apartment building, with a separate entrance and a catchy sign. In order to refurbish the rented premises, the entrepreneur must be ready to invest up to 88% of the total cost of the object. As a form of ownership, you can choose IP. A simplified taxation system is suitable for the salon.

To open a full-fledged beauty salon, it is enough to choose only 6 main types of services:

• The whole range of hairdressing services: men's and women's haircuts, styling, hairstyles;
• Manicure and pedicure - the whole range of services for care, extension, design and correction;
• Quality services in the field of cosmetology - hair removal, eyebrow care, eyelash extensions, peeling;
• Comprehensive facial skin care;
• Solarium.

As important competitive advantages, we note a wide range of services, affordable prices, high quality and worthy service. Next, you need to provide a price list of all services that will be provided in this salon.

Some salon services may require official permission from Rospotrebnadzor, as well as permission to conduct activities from the State Fire Supervision.

As they say, in any business there are no trifles, an entrepreneur must think through everything down to the smallest detail. To conduct this activity, it is enough to create 1 entity- IP. This activity includes the following services:

• Hairdressing services, shaving and beard trimming, cosmetic massage, manicure, pedicure, professional make-up;
• trade in cosmetics, retail in non-specialized places;
• Other activities aimed at maintaining health;
• Physical culture and health-improving activities - involving visits to various types of baths, weight loss salons, massage rooms.

It takes up to 3 months to implement the project, from the moment of registration up to the permission to start sales, this should be taken into account by the entrepreneur. The business owner turns into the head of the salon. It is on his shoulders that the important strategic planning his case, conducting an analysis on key performance indicators. He has all under his command service staff, we entrust the affairs of accounting to a third-party organization.

We draw up a financial plan

As part of the business plan, it is necessary to draw up financial plan forthcoming contributions in the preparatory and main stages. Among the main costs of the preparatory period, we note the following costs:

• Registration fees, obtaining the necessary permits, execution of related documentation - 25-30 thousand rubles;
• Renovation and redevelopment of the rental premises - 300 thousand rubles;
• Purchase of equipment - 800 thousand rubles;
• Installation of purchased equipment - 70 thousand rubles;
• Staff recruitment costs - 20 thousand rubles;
• Advertising company for the opening and promotion of a thematic site - 70 thousand rubles.

• Monthly rent - 80 thousand rubles;
• payroll - 300 thousand rubles;
• Bookkeeping - 20 thousand rubles;
• Organization of advertising - 40 thousand rubles;
• Payment for utilities - 10 thousand rubles;
• Management costs - 10 thousand rubles;
• Organization of garbage collection - 2 thousand rubles.

Here are approximate financial indicators, all these values ​​\u200b\u200bmay vary depending on the city in which the salon will be located, because the cost of the same services in different regions may be different.

organizational plan

First you need to decide on the room where the salon will be located. Preferably in a busy area. Carefully study what is near the salon, what objects are nearby. Next, the entrepreneur will have to redevelop the premises, carry out repair work. It is necessary to conclude a long-term lease agreement with the landlord, then carry out all capital work. The running salon will be maintained by administrative staff, a senior administrator and an assistant. For an average beauty salon, you need to recruit 6 universal hairdressers who will work in shifts, 1 professional cosmetologist and makeup artist.

It is advisable to recruit those masters whose skills are confirmed by various training diplomas. it required condition to ensure a good reputation for the salon. The main requirements that will be imposed on employees are a good level of competence, the ability to find mutual language with people, sociability, responsible approach to work. Acquisition costs are classified as fixed costs. Supplies, payment of rent, utility bills, payment of garbage collection. The volume of services is influenced by seasonality with a slowdown in the summer, during the period of formation there is an increase in the recognition of the salon. The duration of all these procedures is 3 months.

Evaluation of the effectiveness of the case

To fully realize this project, will require a decent financial outlay. As the payback grows and a stable planned volume is reached, financial risks are reduced to a minimum. The approximate payback period for this business is 7 months. The project will begin to bring a certain profit immediately after launch.

Certain financial risks and possible guarantees

During his economic activities, a beginner may face certain risks that may arise in his work. Among them are various kinds of theft, natural phenomena, the emergence of strong competition. Raising raw material costs can also have an impact on business operations. Salon activities depend on consumables that are purchased from different manufacturers. If the supplier starts to raise the price, then this may be a reason to switch to another cosmetic brand. The modern cosmetic market has a wide range of prices, among which you can choose a product at an affordable cost. During the period of seasonal decline in sales, the volume of planned profit also decreases, this point must be taken into account. To reduce this seasonal phenomenon, it is important to change the organizational policy, organize various promotions and discounts. In the field of cosmetology and hairdressing, many trends are changing, and recently purchased equipment is becoming obsolete. All this leads to the need to change certain equipment. While participating in various thematic exhibitions, promotions, special master classes, you can learn everything about new trends in the field of beauty. This should be monitored, because it affects the image of the enterprise.

The main risk of this case lies in the low funding of various marketing campaigns organized to attract new customers. In the development of advertising campaigns and media planning should be taken with the utmost seriousness. A lack of subject matter experts and a low level of professionalism of the selected staff can lead to your competitors having more advantages. It is necessary to conduct courses to improve skills with the involvement of real professionals in their field, to create an effective system of motivation and control. All these risks help to reduce the profit of the salon and incur direct losses caused by improper organization, incorrect calculation of the approximate payback. Your salon can bring losses if its work is organized incorrectly.

• Financial losses due to lack of organization and activity of competitors;
• Change in the popularity of certain cosmetic services;
• Personnel turnover, low level of competence of craftsmen, lack of specialists.

Based on the selected area, you need to conduct a similar business plan in your business plan. quantitative research probable risks. In order to provide your own salon with the necessary flow of customers, you need to strengthen your competitive advantages, create an aggressive marketing campaign, and win 8% of the market from competitors in a fair fight. In order to increase profitability, we increase the advertising budget by 15%, we are working on self-promotion in the face of strong competition. All of this should be included in your business plan.

A clear plan and thoughtful organization are 2 steps on the thorny path to success in your business. Constantly work on improving the skills of your employees, because the worse the service in the salon, the more likely it is that dissatisfied customer goes to your competitors. It is important to prevent this, so it is not worth spending money on quality advertising and professional trainings, since these events have a direct impact on your business.

Currently, the salon business is considered one of the most profitable and fastest growing. This can be explained by the fact that people always want to look good, especially women. Yes, of course, you can do without extended nails, but you can’t do without a hairstyle. Most of all, long hair annoys men and pensioners. Therefore, a salon or even a small hairdresser will always be in demand, regardless of the financial well-being of the world economy.

Our business plan for opening a beauty salon will help novice businessmen make their start in this area very successfully. You will find out which registration form you need to choose for the salon, which services are worth providing and which are not. We will give the most common financial plan for the purchase of equipment, indicate the criteria for choosing a suitable room, consider the profitability of a beauty salon and payback.

The relevance of the beauty salon business idea

Now we can confidently say that the salon business is firmly entrenched in the services market. Wherever you look - only salons! And even sometimes you can see several beauty salons located side by side with each other. Are their owners so sure of themselves that they are absolutely not afraid of competition?

It should be noted that there has always been competition in this area. But when opening such a business, it is better to think not about competition, but about the quality of the services provided. Then your competitors will worry. If the salon has good advertising, experienced craftsmen and a full range of services, then it will always bring good profits (even at the initial stage).

But the interior of the salon is different. Now even the most ordinary hairdressers call themselves "salons", although the level, of course, is not the same. Therefore, do not deceive customers with a proud sign.

If you are thinking about opening such an institution, then first ask yourself a question. Who is the salon for? If you are in a large metropolitan area with huge amount residents and plan to provide a large number of business class services, then, of course, open a beauty salon and think carefully about its image name. But if services will be provided mainly to pensioners who are more accustomed to hairdressing salons and are afraid to go into salons, then the salon is useless. We call the business in the old fashioned way "hairdressing salon", otherwise it will scare away your potential customers. You can also subdivide salons into other categories, such as pet salons, children's beauty studios, image studios, etc. The main thing is not to get confused in all this variety of names and be able to accurately indicate the categories of your salon.

Salon registration

After the direction of the salon is chosen, it's time to think about registration. The best thing . in this case it will be 93.02.

The following documents are required to register a salon.

• Business plan.
• Lease contract.
• Conclusions from the fire and sanitary services.
• Permission to carry out activities.
• Contract for the export of waste materials (in this case, hair).
• Agreement on maintenance with the JEC.
• Certificate of conformity.
• Medical records for all employees.

Depending on the region, the package of documents may be supplemented.

Note that you need to remember that some areas of the beauty salon must be licensed. Obtain a license if the salon will provide massage or cosmetology services. That is, these are all those services that involve a violation of the skin.

How to open a beauty salon from scratch?

Premises for a beauty salon

First you need to think about where to carry out this activity. That is, what kind of room is needed for this. It can be of any area, but most likely you will not own it. There are two ways: either rent the premises, or buy it. The second option, of course, is acceptable only for very wealthy citizens, since commercial real estate worth it nowadays big money. Therefore, most will have to be content with renting a room for a beauty salon. Of course, God knows what, and the dependence on the landlord is great, but rent always pays off.

The main thing when choosing a room is to pay attention to the fact that there are all the necessary conditions for work. In the cabin, you will definitely need a utility room, a bathroom, sinks. If plumbing is not installed, then be sure to agree with the landlord on its installation.

Purchase of equipment and furniture

To carry out the type of activity of a beauty salon, you will need to purchase the following equipment (an indicative list):

• mirrors,
• barber tables,
• manicure table,
• reception desk,
• barber chairs,
• lockers and bedside tables.

Recruitment

For an opening salon, the selection of employees is very important, because the whole business can depend on it. All tests of the skill of "recruits" should be carried out only by a qualified specialist in this field. In no case should you draw any conclusions during an oral interview. Note that it is better to immediately combine oral interviews with practice. At the interview with the masters, it is necessary to evaluate not only their level and work experience, but also evaluate their behavior and sociability.

Calculation wages workers is also a simple matter. Usually the master gets percentage of work done. If an employee is just starting to gain experience in this area (trainee), then he is given a fixed salary.

You can search for employees in different ways: through ads, the employment exchange, educational institutions through friends and the internet.

Description of the beauty salon

A novice businessman should know that in just open saloon you do not need to immediately offer visitors all possible services. Such innovations are introduced gradually. You need to be able to please customers with new services every time. If you immediately dump the whole arsenal on them, then, firstly, it will be difficult to figure out which services are in great demand, and secondly, you can simply confuse visitors.

In addition, when choosing a set of services, you must rely on the category of customers that you are going to serve. Naturally, piercings and trendy hairstyles will not be popular among pensioners, but you can introduce inexpensive spa treatments or your own anti-aging program.

We offer a small list of services of a beauty salon:

• spa treatments,
• mesotherapy,
• body shaping programs
• face and nose cleansing
• manicure and pedicure,
• thalassotherapy,
• solarium,
• massage, etc.

If you want to distinguish yourself, then you can try to arrange in your salon something that your competitors do not have. For example, do afro weaving, piercing, perm and eyelash extensions, depilation, henna drawings. The main thing here is the imagination of the business owner.

Financial plan: how much does it cost to open a beauty salon?

The minimum amount to open the simplest salon is about 60,000 rubles. But, as practice shows, not everyone manages to meet it. For a medium-sized salon, open from scratch, you will need somewhere around 400,000 rubles. This is a more real cost of such pleasure.

The sources of profit in this case are all employees. It is best if they receive a salary as a percentage of work. Then they can not be included in the initial costs of opening a salon. After all, if there are no customers at the initial stage, then a fixed wage can become an unplanned expense item.

It is more difficult with sources of expenses, because there will be many more of them. These are the costs of renting premises, salaries, utilities, garbage disposal, consumables, telephone connection, security, etc. These are the main sources. You may have more or less of them - the main thing is to take into account everything possible when calculating, because then you will not have to expect unforeseen troubles.

Approximate calculations

• from 1 hairdresser - 40,000 rubles. per month (this is minus the salary of the master);
• from 1 manicure master - 30,000 rubles. per month;
• if we have two hairdressers and a manicurist, then the total monthly profit will be 110,000 rubles.

• rent - 20,000 rubles;
• utility bills - 5,000 rubles;
• garbage disposal - 3,000 rubles;
• purchase of consumables - 10,000 rubles;
• alarm system (security) - 15,000 rubles;
• telephone conversations - 3,000 rubles;
• advertising - 5,000 rubles.

Total: expenses amount to 61,000 rubles.

110,000 - 61,000 \u003d 49,000 rubles. net profit from one salon per month.

Business selling dresses for brides and other wedding services:

Beauty salon payback

To determine whether it is profitable to open a beauty salon, you need to make average calculations of the profit of the salon. Of course, in different periods of time, income can be different. For example, during the holidays, the profit is greater, and during the holidays it can be completely zero.

Experts advise such a formula for calculating profit. We take, for example, hairdressers. We estimate the average price of the service (since they can be different) and multiply it by the average number of clients per day, then multiply by working days. We subtract 40% of the employee's salary from this and get a profit from this category of craftsmen per month. In order to get net income, it is necessary to subtract the costs of rent, material, etc. from the resulting amount.

Usually, average saloon pays off from one to two years, in rare cases the payback period may be less.

If we take the above example, then at a cost of 400,000 rubles. to open a salon, it will pay off in 10 months. Why 10 and not 8 months? Everything is simple. We take into account how much more money will have to be spent on initial expenses in the form of repairing the premises, and also subtract from net income some amount that we will spend on ourselves every month.

beauty salon advertisement

Salon advertising should be singled out as a separate item, because usually all novice salon owners stumble on this. Just signage is not enough. After all, modern salons are so diverse in their services that one sign “Beauty Salon” makes it completely incomprehensible whether they offer a service that we have been looking for for a long time, or whether they just do a haircut here.

Outdoor advertising

It could be billboards. But the shield is expensive, especially for large cities. Therefore, in our advertising, the main thing will not be its size, but information. Outdoor advertising is obliged to attract attention with its unusualness - you don’t need to do it like everyone else.

Advertising in periodicals

Advertising in newspapers and magazines is still bearing fruit, you should not treat it with disdain. But you should not advertise there for business class. Information in magazines is sought by those who need good discounts, as well as graduates of educational institutions.

TV and radio advertising

Internet advertising

A very popular method now. You can advertise the salon everywhere: on forums, in groups, in social networks. networks. However, it will be most effective if you make your own website or start a blog.

Active advertising

Active is now called the ad that specifically encourages visitors to come to you. It can be Flyers, which you will hand out on the street, or even a person with a mouthpiece shouting out information about promotions. Highly good way. But it is not recommended to hire a special person for this.

In addition, the owner of the salon himself should not engage in active advertising. An owner running down the street with flyers (even at the opening stage) will give his business a bad reputation. It is best to send advertisers to the salon one by one, especially those who do not currently have clients.

♦ Initial investment: 1,225,000 rubles
♦ Payback period: 9 months
♦ Beauty salon profitability: 55%

A presentable appearance is important to many people. They are ready to invest in special procedures, cosmetics, visits to specialists in order to maintain their beauty.

As you know, demand creates supply. Therefore, opening a company in the field of beauty has great potential and profitability.

As in any other serious business, the first step to success is to write beauty salon business plan.

Why open a beauty salon?

1. Such a business in the future can be developed into a whole network of salons.
   In this case, the name will start working for you, and new investors for the business may appear.
2. To get started, a minimum staff and a set of equipment will suffice.
3. For a beauty salon, it is not necessary to rent a large room.
   If there is enough space for 2-3 masters (7 sq.m. per workplace) - this is quite enough to start the full functioning of the company.
4. Business demonstrates high rates of development.
   After all, even in times of crisis, people try to allocate money for personal care.
5. The initial investment is relatively small.
   At the same time, competent adherence to the business plan will allow you to recoup them in 9-12 months.

Beauty Salon Business Plan: Planning

Project Summary

A business plan for a beauty salon begins with a summary of the future enterprise.

This is the shortest section of the plan, but no less important.

Introductory 5-6 sentences should briefly reveal the essence of the project and interest the reader.

In this paragraph, the entrepreneur describes in more detail the goals he has set for himself and with the help of what methods he plans to achieve the desired.

The first ones include:

• profit from the organization of a beauty salon;
• development turn-based strategy development;
• analysis and conclusions regarding the payback of the project.

The first of the goals is the main one, because all further steps of the entrepreneur are focused on opening a salon.

Company business plan information

This section of the business plan contains information about the name of the enterprise, its location, and work schedule.

The location of the salon is most advantageous on a street with a busy traffic of pedestrians and cars, with parking spaces.

An important condition for success is the absence of competing firms nearby.

The firm may be in shopping center or office building. But in this case, special attention is paid to outdoor advertising, a noticeable sign and clear signs for visitors.

beauty salon marketing plan

In the "Marketing" section of the business plan, the place of the project in the service market is determined, strengths and presence of competitors.

The final document should include an analysis and description of the following factors:

1. Trends in the development of the beauty and services sector in the current conditions.
2. Analysis of how the location of the salon will affect the success of the salon.
3. Information about the client base: age, gender, income level, etc.
4. Analysis of the advertising campaign that will be undertaken during the opening of the salon and its promotion.
5. Information about competitors, their advantages, features.

At the moment, the decision to open a beauty salon demonstrates a high level of profitability.

With a competent approach to the placement of the company, as well as its promotion, there is every opportunity to obtain a constant stable flow of customers.

Target audience of the project

The largest part of clients of beauty salons in the current business plan is represented by women aged 25-34. However, in last years the segment represented by teenagers aged 14-18 is also growing.

Both girls and boys strive to put themselves in order, trying to minimize the manifestations of adolescence.

Average income target audience totally depends on the type of salon. Obviously, VIP class establishments are mainly visited by people with an income of 50-80 thousand rubles. per month. At the same time, for visitors to economy-class firms, an income of 20-30 thousand rubles is typical. per person.

Salon advertising campaign

However, there are several options for an inexpensive but effective advertising campaign for the current business plan:

• Adding to maps.
  Many customers are looking for a salon on request a la "China-Gorod metro haircut."
  To get into the results of the issuance, usually you don’t even have to pay extra. So be sure to pay attention to these directories on a geographical basis!
• Gift certificates.
  You can’t even imagine how often people give each other pre-paid beauty salon services.
  This gift is considered necessary, universal, and often affordable. The introduction of this service will attract new customers to you.
• Advertising on the forums.
  The female part of the Internet space spends quite a lot of time on forums. And trusts the recommendations received there.
  If your services are recommended in one of the popular communities, expect a stream of new customers.
  The main thing is not to order the writing of laudatory odes that have nothing to do with reality. Then you will only secure a damaged reputation for yourself.
• Social networks.
  AT modern world development of the company without representation in in social networks almost impossible.
  For starters, you should create accounts on Vkontakte and Facebook. The rest of the chains increase brand awareness, but rarely have a significant impact on sales.

Project Services

To determine the list of necessary equipment, consumables and employees, you need to establish in the business plan a list of services that will be provided in the beauty salon.

1. Hair care: men's and women's haircuts, hair styling, wedding and evening hairstyles, hair care with special products and procedures.
2. Nail care: a full range of activities dedicated to pedicure and manicure.
3. Services of a cosmetologist.
4. Skin care: procedures using special cosmetics, massages. When expanding the list of services, this can include a solarium.

Salon staff

The organization of a beauty salon requires the following employees in the state:

• Administrator.
  Responsibilities include: taking orders, purchasing inventory, managing finances, coordinating the work of other team members.
• The hairdresser.
  Since women's haircuts are statistically more popular, it is necessary to hire two universal masters for the women's room and one for the men's.
• Masseur.
• Master of nail care.
  At the initial stage, one person is enough.
  Subsequently, the staff may expand.
• Cosmetologist, who also performs the duties of a make-up artist.

The staff at the time of opening the salon will be seven people, with the exception of the head.
Labor Code duties, shift schedule, salary - all these data must be displayed in the business plan.

Beauty salon business plan: implementation

“Those who want to become rich should think about the fact that they will have to spend much more time on work and much less time on passive recreation.”
Daniel Kahneman

Project Implementation Schedule

With the help of a project implementation plan scheduled by months, business initiators can control the process of opening a salon on time.

For each stage, a responsible person is assigned and a description of the necessary actions is given.

1. The future owner of the salon registers as an entrepreneur, draws up a state of emergency, orders a seal.
   The necessary permits for work are also issued.
   The last item may take several months. For example, in order to obtain fire safety papers, the salon premises must already be repaired and brought into line with the standards.
2. Looking for a space for a beauty salon.
   This process can also take a long time, because the lion's share of success depends on the future location.
   Therefore, there is no need to rush.

1. Equipment for the work of masters, recreation areas (TV, coffee machine) and administrator's place (computer, printer, telephone, modem) are ordered.
   It is necessary to specify who and in what time frame will deliver the products.
2. The found premises are repaired by an invited team of specialists.
   You can decorate the interior on your own if the budget is limited, and it is not yet possible to invite a designer.
3. The search for employees for a beauty salon begins.
4. An advertising campaign is launched, which will continue for as long as the salon exists, and a budget will be allocated for this.
   Until the moment of reaching the break-even level, financing should be especially active.

1. Purchased equipment is installed and connected.
   The finishing touches are being added to the interior design.
2. The staff, if necessary, is instructed (fire safety, first aid) and trained in additional skills.
3. The beauty salon is ready to open.

Cost of opening a beauty salon

To calculate indicators for such an important section as " Beauty salon business plan: finance”, use indicators of similar organizations and data on the cost of the most common services.

№	Name	Price, rub.)
1.	Documentation	10 000
2.	Decoration of the guest area:	200 000
	Rack	-
	Sofa	-
	Table	-
	Armchair	-
	Television	-
	Hanger	-
3.	Barbers' room: women's and men's	365 000
4.	Manicurist's place	100 000
5.	Place for masseur	125 000
6.	Place for beautician	425 000

In total, the opening costs will amount to at least 1,225,000 rubles.

P.S. This does not include the cost of the premises, which are included in the "Monthly expenses: rent" section. In the case of buying premises, the costs will be much higher.

Beauty salon business plan: financial section

Monthly expenses

Every month, the owner will spend at least 218,000 rubles to maintain the work of the salon and its development.

Based on the amounts given in the business plan, it is possible to calculate the expected profit and the rate of return on the project.

what to consider when opening a beauty salon -

watch in this video!

Revenue and payback of a beauty salon

For inclusion in beauty salon business plan In the section describing the payback of the project, it is important to indicate the estimated monthly income.

For this business the nature of seasonality.

The peak of clients falls at the end of spring, when clients want to renew themselves, meet the warmth with beautiful and well-groomed. In the summer, there is a noticeable decline in demand for services due to vacations and a decrease in incomes of the population. The next peak falls on the pre-New Year period for obvious reasons.

On average, one hairdresser serves 10-12 clients per day.

At average cost services of 300 rubles and the presence of three masters in the staff, the income from haircuts and styling per month will be:

3*10*600 = 18,000 rubles a day, 18,000*30 = 540,000 rubles.

According to the same scheme, income from the work of a nail care master, cosmetologist and masseur is calculated.

A manicure and pedicure master brings about 105,000 rubles a month. Cosmetologist - 72,000 rubles, and massage master - 81,000 rubles.

The total income for the month according to the business plan will be: 798,000 rubles.

Subtracted from this amount monthly expenses. Based on these figures, the payback period of the project can be calculated. It will be 7-9 months.

Opening a beauty salon is not as difficult as it might seem at first glance.

The most important and decisive step from which an entrepreneur's path to success begins is. This document does not just allow you to receive investments or a loan from a bank. First of all, he helps the initiator of the project to outline a plan for the development of the enterprise.

A business plan should not just be drawn up and put aside. You need to constantly return to it in order to control: is your beauty salon developing in the right direction?

If you invest time and effort into the process, success will not be long in coming!

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