Creation of logos and corporate styles. How to make money with car advertising and what you need for this Examples of detailed, information-rich advertising

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As is known, advertising in modern world is also a type of art - sometimes it takes a lot of money to shoot a short video more money than one episode of a popular series. Recognized leaders in the field of quality advertising are. They can afford to allocate huge budgets to the consciousness of short videos, knowing that it will be fully returned to them - if not in the form of sales, then in the form of positive reputation and widespread discussion. That's why creative advertising cars is worthy of the attention of not only specialists, but also ordinary viewers who want to know Interesting Facts or laugh at the subtle humor embedded in its scenes by the creators.

World leader

Winged Engineers

However, Volkswagen's arsenal includes not only shocking, but also cool car advertisements. One of them is dedicated to the exclusive ones released by the concern. A father and daughter are driving in a Volkswagen, and the father notices that the number on the odometer has exceeded 100 thousand miles. The daughter is not at all delighted with this, but the father says that every time a Volkswagen car covers such a distance, the German engineer grows wings.

Next, we see the comical situations that occur at the Volkswagen plant - the engineers actually have wings, but they grow at the most inopportune moment. To which the girl replies - apparently, when a car travels 200 thousand miles, a rainbow shines below their back. And indeed... Advertising tells us that the majority of cars in the world whose mileage exceeds 100 thousand miles are manufactured by Volkswagen.

Motorsport classics

Of course, it has already been proven that the use of sports images is not best advertising auto, if we take into account the universal and reasonable use of resources. However, there are “old school” companies that do not want to deviate from the dynamic image of their cars. Accordingly, we get such interesting videos.

Thoughtful accident

She used the popular basis of the plot in the form of a “flash mob”, that is, events according to a pre-compiled plot, which from the outside looks like a coincidence of circumstances. At the roundabout in big city traffic was blocked, which was witnessed by dozens of people. Five red BMW M235i entered the circle and stood at an equal distance from each other. Traffic police girls stood at each entrance and raised stop signs.

The professional pilots, who were seated, performed a truly mesmerizing dance, the figures of which are difficult to follow even on video. People stood with their mouths open and filmed what was happening on camera. mobile devices. The action lasted about two minutes - before the spectators had time to come to their senses, the barriers were removed, the girls got into the cars and, joining the drivers, drove off into the distance.

Call of the race track

And here new advertisement The Porsche Cayman GT4 will only be understood by true motorsport fans. Strange signs and inscriptions appear in different places in the city - on the asphalt, in the parking lot, on the garage door. Seeing them, people lower their voices and quickly move away, taking their children and relatives away. At the same time, a fuzzy silhouette of a sports car is always present in the field of view.

Everything is explained very simply - these inscriptions are part of the canvas of the Nurburgring race track, painted during the largest rock festival Rock Am Ring. Finally, we see the car itself, the main character of the video - a bright yellow Cayman in a special GT4 racing package. The voiceover explains to us that his driver does not need to pay attention to any public opinion, nor to other conventions, because the main thing is the incredible sensations that it gives to people.

Creative and big budget

However, the most expensive car advertisement was made, which used a realism style. After watching the video, you will first be surprised - can it really cost more than 6.2 million dollars? However, one has only to imagine how the filming was carried out, and how many takes were made until the desired result was obtained, and the question completely disappears.

Honda marketers have created a unique mechanism in which parts of a Honda Accord car, located in a certain order, interact with each other. As a result, the movement that began with a small gear drives the suspension springs, the electric fan, and even the speakers of the audio system. The result is the lowering of the podium on which the Accord station wagon stands and the unfurling of a flag with the name of the model. This kind of car advertising seems unremarkable, but you want to watch it many times so as not to miss the smallest details.

Commercial art

Of course, car advertising looks much better than all the commercials that are shown every day on major TV channels. However, even in it only a few videos have creative potential. In addition to the companies mentioned, the leadership in this area belongs to the following companies:

• Chrysler;
• Tesla;
• KIA/Hyundai.

A car is not a luxury, but a commodity- and to prove this to the consumer, creators are constantly coming up with more and more new designs interesting, funny, creative, memorable car advertising. We have already published and - but advertising business does not stand still, the wheels turn, creators give birth to slogans, artists draw, and we can only be amazed at their imagination. Hot ten most creative car advertisements- In this article, Here and now.

1. Odnoklassniki

Many people believe that meeting of classmates or classmates- another reason to boast about your successes in life, or even to openly show off. Creators from agencies Ireland/Davenport (Johannesburg, South Africa) depicted this habit a little mockingly: before entering the elite college lined up very expensive cars, and the laconic inscription below reads "Luxury car rental." Of course, it’s better to be than to appear, but sometimes you can’t lose face in the dirt.

Mercedes-Benz pleased with highly artistic advertising: prints created by an Israeli agency Shalmor Avnon Amichay, vividly remind us of asymmetries of the cerebral hemispheres: left - rational, right - imaginative. Advertising matches the solution Mercedes-Benz brand yourself through the image of the human brain and idea constant innovation.

3. Stranger

Advertising with cultural code- the highest aerobatics of advertising art. Such samples also include a print for the company Mazda, rethinking the famous painting by Ivan Kramskoy "Unknown", which is often mistakenly called "Stranger". However, this does not make the picture less recognizable, or the advertising less artistic.

4. Bus for cars

“You ran over my wheel!”, “Vehicles, let’s drive through the cabin!”, “Who fired the engine?!” - Probably, such a squabble can be heard in a bus that transports cars. This one is funny and original image was born in the minds of creators from Bangalore branch of the famous agency Ogilvy & Mather; advertised, of course car transporters.

5. Smoke on the poster

To influence the minds of the consumer, you can use not only pictures: spectacles are always more interesting. This was realized in Team Detroit agency: on an advertisement he created Ford cars from under the wheels of a painted car every five minutes a large puff of smoke flies out, simulating signature street racing braking. The smoke release mechanism is simple and attracts attention very well.

This car ad Porsche- an interesting and original move by the company’s PR specialists. Working with an audience on a social network Facebook, the company announced that the names the first million users to friend the official Porsche page, will immortalized on a special car. And so they did - literally a few weeks later. The advertising car went to Porsche Museum in Stuttgart, and the advertising move - into the golden collection of techniques of the recently born marketing social networks(Social Media Marketing).

7. Non-standard gear knobs

Everyone knows how many drivers love to decorate their beloved gear lever knob. Creative agency Y&R from Milan I also noticed this detail. The slogan was used "Discover more modern driving" in combination with archaic gearshift levers: one is decorated chain mail, another - bandages for mummification. However, many drivers would probably prefer a beautiful chainmail gearshift knob to a faceless modern one.

8. Infinity

This advertisement depicting going into inner infinity Smart car, not very subtly hints at his endless perfection. Perhaps the idea is expressed too generally to be considered a successful advertising message, but the visualization turned out to be interesting. Authors - Madrid agency Contrapunto from the international advertising and communications holding BBDO.

9. Ecology and Skoda

Modern car advertising is unthinkable without attempts to sell the user a “green idea” along with the wheels, body and spare parts. However, agency Leagas Delaney from Prague formulated this idea more subtly: "Recycle old cars and spare parts". Looking at a cute owl and a badger, you subconsciously understand: "Skoda" is a kind, green, environmentally friendly company. That's exactly what advertisers want.

10. X-ray

X-ray revealed in the "guts" of the car garden watering can. What would that mean? But the fact that there is no point in putting extraneous, non-branded parts into Peugeot! This is the message of prints from Sydney agency The Furnace. The idea of ​​an X-ray of a car is not new, but the message is expressed clearly, clearly and unconventionally.

Attempts to attribute human feelings to inanimate objects are always interesting. The authors of the original advertising tried to play out a real tragedy in the space of a creative poster. In the previous episode of our Soap Messenger there was a bad joke about. This time the story is even more heartbreaking - the suffering of a young gas station machine, which is constantly dynamized by its beloved machine.

How hard it is to be a gas station in this age technical progress! All cars have become terribly independent and are proud of their independence. So the original advertisement proudly tells us that your car will often run out of gas stations, because it uses gasoline very economically.

Meanwhile, such independence is not good for the gas station: the flowers fade, dinner in the restaurant gets cold, but it’s still not there. Dreams of how he will fill her up and, so to speak, refuel her to the best of her ability, dissipate like smoke from an exhaust pipe. The last thing that remains for the poor machine gun is to shoot himself with his own pistol (it should be noted that the device is multifunctional: you can both refuel it and shoot with it in case of failure).

Tagline - " Fewer meetings with a gas station" (“Less visits to the pump”). The Paraguayan creative agency Nasta/Ogilvy came up with a story about male love and female deceit.