Business plan for a new advertising agency service. A contract for the production of outdoor advertising is a prerequisite for doing business. Regular expenses for the existence and promotion of an advertising agency

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Business plan

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First steps towards opening advertising agency are usually the most difficult ones. So many problems need to be solved! And, first of all, choose the right company format that will meet both your desires and your capabilities. Well, if you are familiar with the basic parameters of an advertising agency, you understand what formats of companies generally exist on domestic market... And if not? Fortunately, this is not a reason to abandon your goal, the main thing is to arm yourself with the necessary knowledge.

So, we define the basics of an advertising agency. What do you need when starting a new company? First of all, you should determine the format of your company. This will allow you to calculate the approximate budget of an advertising agency and decide whether you will pull such a project financially. Many entrepreneurs choose to start with a small firm, which is mainly involved in the provision of intermediary services. Small staff, modest orders and the same modest income. According to experts' forecasts, such companies have practically no chances to succeed in this market segment.

Counting on high profits, it will take a lot to invest in the development of the company. When opening an LLC for the provision of advertising services, prepare in advance a package of documents for registering an advertising agency so that there are no problems with regulatory authorities. You can also save money on renting an office, since negotiations with the bulk of clients will be conducted on their territory. So huge areas and renovation are not at all what you need. But on the technical equipment of the office, if you are going to independently produce an intellectual product, you should not save. Designers will need powerful computers and quality software.

The creative staff is the ground on which high-quality advertising services are nurtured. But good specialists you need to pay a good salary, otherwise they will go to your competitors. For work in many areas today it has become convenient to hire freelancers who can bring new ideas. To open and organize a new type of advertising agency, you will need a staff of 6-8 people, no less. And remember that there is no way to fail in such a business. The slightest mistake can lead to clients bypassing your agency. Regardless of whether you are taking on such a business as advertising in transport or advertising projection - everything must be done at a high level.

It will help a beginner and experienced businessman to reduce risks to a minimum and without losses for himself to overcome all difficulties. professional example a business plan for opening an advertising agency from scratch with ready-made calculations. It describes in detail the sequence of steps for creating this business. You will learn what responsibilities the director of an advertising agency may have, figure out how to calculate the ROI of an advertising campaign and other events. Choosing the right direction for yourself, you will constantly move forward, towards your intended goal, and nothing will prevent you from reaching it and staying on top of success.

How to turn from a small, unknown advertising agency into a monster of the advertising business, earning tens of thousands of dollars every month? The best minds of the advertising business fight this question every year, but not everyone manages to find an exact answer. Opening a business like a modest advertising workshop is not so difficult, but growing it into a competitive company is much more difficult. Only an active advertising policy will lead you to the pinnacle of success, the main thing is to choose the right direction.

It doesn't make sense to open an advertising agency if you don't have enough financial resources and connections in this business. Otherwise, you will always feel that you are constantly missing something - either money, or experienced specialists, or normal orders. As a result, such a deficit will spill over into banal bankruptcy, when you are left with nothing. By the way, you can open an advertising company from scratch, but sell ready business you are unlikely to succeed.

So what does it take to open a successful ad agency, where to start? And, most importantly, in what direction do you need to develop? In order to open a business - an advertising agency - from scratch, an entrepreneur needs experience. But even more he needs experienced specialists in the advertising business - creative, thinking outside the box, capable of bringing success to your company in the shortest possible time. It is clear that such people do not lie on the road and in the employment center they will hardly help you with their search. A person who knows how to establish contacts with advertisers, beg for discounts from companies that own advertising space, most likely, is already wiping his pants at some advertising agency.

Therefore, when planning to open your advertising agency, think about how to attract good advertisers to this business. You may have to indulge in the most unthinkable tricks for this, and increased salary in this case there will be only one of the baits. And it is not a fact that, having received a tempting business proposal from your advertising agency, such a specialist will throw himself on your neck with delight. Transition to a new one, no one famous company- a risky step, and in order to convince an experienced manager or designer to change jobs, you will have to try very hard.

Having mastered the features of promotion in such a business as an advertising agency, you can take the first step towards the development of the company. And, having decided, for example, to open your own workshop, an outdoor advertising company, you will already know in which direction to move so that success will come to you. But in order to achieve this, to keep luck in your hands, you need to be guided by a competent business plan of an advertising agency. In this document, you will find a lot of important information, you will learn how profitable advertising can be and what difficulties an entrepreneur who decides to open his own business is at risk of facing.

Outdoor advertising is one of the most effective ways promotion of new products and services. It is not for nothing that almost all large firms and enterprises resort to it. Therefore, many entrepreneurs who are well-versed in this market segment decide to open a business on outdoor advertising, on billboards.

Business and advertising are absolutely inseparable things. And while new firms and companies are opening, the services of advertising agencies will also be in demand, ready to actively help businessmen make their way to their niche. Despite the high level of competition that reigns among agencies that provide advertising services, we can say that this business absolutely hopeless, impossible.

The outdoor business is classified as passive. You simply rent out billboards, just like any space is rented - office or industrial space. The cost of outdoor advertising is not comparable to the level of profit, if you manage to establish work with clients. All this suggests that the opening of an advertising agency for the production of outdoor advertising promises very good income for its owner.

A billboard business is very similar to a regular rental business. How to open such an agency? There are some peculiarities in this business, which are very important to take into account in order to achieve optimal results. There is no special equipment required to open an advertising agency. First of all, an entrepreneur needs to find a suitable place to advertising structures, and constantly maintain their technical serviceability. Such structures are very strongly influenced by various climatic factors. Constant exposure to precipitation and wind can lead to damage to the structure, which should be noticed and eliminated in time.

When planning to open an advertising company, carefully study the rules for installing billboards. First, it should be as visually accessible as possible, taking into account seasonal factors. For example, if in winter bare tree branches do not greatly interfere with the perception of the image, then in summer the situation will change for the worse. In addition, a business such as an advertising agency, even if it is a mini-company, implies a clear understanding of working with the target audience. It is better to advertise goods for children in the immediate vicinity of kindergartens and educational institutions, and sports equipment - not far from sports schools, swimming pools, stadiums. If you plan to build a business on real estate advertising, then the billboards should be placed near new buildings under construction.

When planning to organize an advertising business, your advertising agency, think over a strategy for finding clients in advance, since your profit directly depends on the number of orders. Develop sample contracts with an advertising agent and with an advertiser. If you want to open the production of outdoor advertising not only on billboards, but also on houses, get acquainted with the current legislation, which prescribes the rules for placing advertising on residential buildings. As the experience of creating advertising not only in our country but also abroad shows, entrepreneurs who are guided by a clear plan of action achieve success. To do this, you should always have a professional ad agency business plan on hand to help you choose the right direction.

It is impossible to imagine any type of business without advertising, so many people are thinking about opening their own agency. The demand for such services has not subsided for a long time. It is difficult to underestimate the relevance of the advertising business.

In Russia, as in any other country, many large and small entrepreneurs use the services of such firms. But to have a highly profitable company, it is not enough to create a company and recruit employees. We need to develop, expand the range of services and offer customers really high-quality products.

The benefits include high profitability firms with the correct organization of work. Such services are in great demand, so there are usually no problems with finding clients. Also, the advantages include a relatively small investment at the start.

The disadvantages include a lot of competition in the market. At the initial stages of work, you will have to work with small and medium-sized entrepreneurs. The income may be small, but it will help you earn a good reputation and portfolio, which will give you the opportunity to find larger clients.

Types of similar agencies

Before opening a company, you must decide on its format... She may be:

full cycle agency;
a design studio (specializing in the development of signs, logos, styles, and so on);
a narrow-profile agency that specializes in one of the types of advertising;
manufacturing company (production of business cards, banners, souvenirs etc);
by a buyer (placement of advertisements on TV, radio and other media mass media).

It is easier for a company that provides a full range of services to promote itself, but it will also require a large amount of money to open it.

Interesting information about this type of business is presented in the following video:

Possible range of services

Nowadays, advertising has different forms, ranging from printed materials to banners on the Internet. You need to decide what services you will provide, since the full range may not be affordable for you at the start.

Services include:

placement of outdoor advertising, including banners, signs and billboards;
production of printed products (leaflets, brochures, business cards, etc.)
placement of information in the media;
holding promotions and PR;
creation of videos and commercials;
website promotion;
production and distribution of souvenirs and so on.

To make it easier to determine the direction, you need to study the market in your area. Find out what types of services greatest demand what services your competitors provide. Remember, to get your customers interested, you need to offer them something new, something that others do not have.

Registration and required documents

After you have decided on the concept and direction of activity, you need to register a company. For registration, select one of the organizational and legal forms:.

Package required documents depends on the chosen shape. You can clarify what documents are needed in the tax office. You also need to pay the state fee:

for individual entrepreneurs in the amount of 800 rubles;
for LLC in the amount of 6,500 rubles.

When registering an LLC, you need to pay half (its minimum size is 10,000 rubles), and the second half is paid during the first year of the company's activity.

Signing contracts with partners

In most cases, the agency needs to cooperate with production bases. For example, if you are engaged in printing products, then you need to work with typography.

Be careful when looking for partners. Don't settle for the first offer. Study the terms of cooperation in detail, learn about the company's reputation. This will help in the future to avoid unscrupulous partners who will let you down at the most inopportune moment.

Location selection

The next step is to find an office. The size of the room depends on how many people will work in it. Typically, meetings with clients take place in neutral territory or at the customer's territory. Despite this, it is desirable that the office is located near the city center or in a well-developed area.

It should be easy to get to, as the customer may wish to visit you in the office.

Equipment purchase

When repairs are completed in the selected room, equipment can be purchased. You definitely need to purchase:

several computers;
Printer;
Xerox;
scanner;
telephones for multichannel communication;
devices for internet connection.

Keep in mind that designers need powerful computers. You also need to take care of installing the necessary software.

Staff recruitment

When recruiting employees, remember that the success of your company depends on the experience and qualifications of the personnel. To minimize the risk of bankruptcy, hire staff with experience in advertising... Such workers will be able to perform their work efficiently and on time. In addition, they often have their own clientele who will use the services of your agency.

The number of employees depends on the size of the company and the number of services provided. For an average company, you need to hire:

creative director responsible for developing new ideas;
two managers who will be looking for customers;
two designers, one of which is responsible for the development of the advertising product, and the second is responsible for the layout;
director, who will negotiate with customers and sign contracts with them.

But it is impractical to hire an accountant. It is better to seek help from.

It is also advisable to have a few freelancers on hand. They will help the in-house designers get the job done when a crunch hits.

Advertising and search for customers

To find customers, you need to create a base potential clients... Decide what industry you would like to work in. For example, your priority is to develop advertising for cafes and restaurants or companies specializing in a particular production.
It is necessary to write down the names of the companies, their phone numbers and emails... The manager then contacts them and offers agency services. But keep in mind that you can find customers in this way if you offer them something new.
Don't forget about the so-called word of mouth. If you do your job efficiently, then clients will tell their partners, colleagues and acquaintances about you.

Potential problems and measures to solve them

Many agencies close shortly after opening. The fact is that this type of business also has problem areas. But if you approach the solution of possible problems correctly, then your company will be able to work for a long time and bring good income.

The main potential problem is the lack of customers. This is due to the great competition in this business segment. But the problem is quite solvable, you need:

choose a catchy company name so that it is easy to remember;
after opening the agency, place information about it in the city directories, since many potential clients often use it;
at the start, work with small and medium-sized entrepreneurs in order to earn experience and reputation, which will make it possible to conclude an agreement with large and prestigious customers.

Opening and operating costs

Investments at the start depend on the size of the company, the number of employees and other factors. Below are the approximate costs:

rental of premises - 60 thousand rubles;
office renovation - 25 thousand rubles;
purchase of furniture - from 25 thousand rubles;
internet connection and telephone connection- up to 10 thousand rubles;
purchase of equipment - from 125 thousand rubles.

After the first month of work, it is necessary to pay salaries to employees:

director - 30-40 thousand rubles;
designers - 20-25 thousand rubles each;
managers - 10-12 thousand +% of transactions.

You also need to pay for the services of an accountant (5 thousand rubles), allocate funds for bonuses, pay taxes, telephone, Internet, purchase consumables.

Calculating the profitability of the project

It is quite difficult to calculate how much income your company will bring. This is due to the fact that each agency independently sets markups, but usually at least 40% of the order value is a profit... In addition, cooperation with partners and their prices for work performance affects profitability.

With an average pace of work and the fulfillment of two to three orders per week, the company's income is 200-300 thousand rubles per month... A good firm can generate profits of up to 600 thousand per month.

Various firms resort to help almost every day advertising companies... The reason for this is that advertising increases profits, the popularity of products. All this leads to the fact that the advertising business is one of the most profitable. In some cases, its profitability can reach 100% or more. The main thing is to successfully choose the direction of the company and select the right personnel.

Main directions of work

Branding - involves the development of elements corporate identity, slogan.
Event Marketing - organization of events: presentations, seminars, summits, exhibitions, fairs.
BTL – promotions, during which consumers can get acquainted with the quality of the goods.
Placement and creation of advertising - signboards, stands, leaflets, information placement on the Internet.
Organizational work - search for performers, placement or distribution of ready-made advertising materials.
Content of advertising platforms - Internet sites, bigboards, advertising screens.

Agency registration

Before starting work, any enterprise must be registered. But this is relevant only if you really open your own company with a staff of employees. At first, you can run the advertising business as an advertising agent. Registration is not required for this.

So, before opening a company, you must:

Contact the tax office and choose the form of registration of an individual entrepreneur or LLC. It should be borne in mind that in the case of an individual entrepreneur, you will not be able to provide services to large companies, that is legal entities.
Before starting work, you must familiarize yourself with federal law"On Advertising" and all amendments made to it.
It is also necessary to familiarize yourself with the legal acts at the local level. Some cities have certain restrictions on outdoor advertising.

In addition, it is necessary, together with a lawyer, to draw up a standard contract, which will provide for the rights and obligations of the parties, payment (preferably in stages), cases in which a breakdown of the contract is possible, compensation.

Premises and equipment

At the beginning of work, you will not need a room. Basically, clients do not come to the office of the company; often it is advertising managers who come to them. The main issues are resolved over the phone.

The need for an office appears in the event that the staff of the company is 5 or more people. This is the place where you can make an appointment with the client, discuss all issues with him, and also gather the entire team to assign responsibilities. In addition, the office stores all the necessary documentation and equipment.

At the initial stage, you will need a minimum of equipment. This includes:

computer for the designer;
Printer;
scanner;
copy machine;
telephone;
the Internet;

Our target audience is medium and small-scale companies, as most large enterprises already have long-term contracts with large PR companies. First, it is planned to open a small advertising agency, where several specialists of different professional fields will work. We will offer clients consulting, the choice of a strategy for promoting the company in accordance with the wishes and budget of the customer, creating a script advertising campaign... A guarantee of the quality of our agency's services will be the knowledge of marketing from the owner of the enterprise, his experience of working on leadership position in an advertising firm. He himself will act as director of the company.

Let's set average tariffs for this type of business. Too high the cost of services can scare off potential customers. And too low, in comparison with competitors, prices will raise suspicion.

To make our business competitive, we will focus on an individual approach to each client and creative solutions to their assigned tasks. To do this, you need to hire qualified professionals who work responsibly and with soul. The best proof of their professionalism will be the well-thought-out marketing campaign of our agency. Also, new customers should be attracted by positive recommendations from customers who are satisfied with the services provided to them.

For the production of printed materials (business cards, leaflets, brochures, banners and posters) and souvenirs with company logos, we will cooperate with the printing industry. Subsequently, as the business expands, it is planned to establish its own production.

Starting a business

To register an agency, we choose the form of LLC, so that in the future it will be possible to expand the circle of our clients by participating in tenders, fulfilling government orders. When registering with the tax service, we select the USN and OKVED codes:

0 "Advertising activities".
13 Market Research and Opinion Polling.
81 "Activities in the field of photography".
22 "Printing of advertising materials".
25 "Other printing activities".
40 "Activities of news agencies".
20 “Activities in the field of radio broadcasting and television”.

We open a bank account to receive payment for services by bank transfer. We order a seal with the company logo for the conclusion of contracts.

Expenses for registration of starting a business:

Office location

We rent a room with an area of 50 sq. m with a partition in the office center for 15,000 rubles. The fenced off smaller part of the room will be the director's office. The advantages of this placement:

Availability of convenient access roads and parking spaces.
Good condition of the premises (no need to spend money on repairs).
High-quality office lighting and ventilation.
Cleaning of the premises by the technical staff of the center.
Availability of cables for connecting the Internet and telephone.
The location of the center in one of the busiest quarters of the city.

Room equipment

To prepare the office for work, we need:

Tables, 7 pcs. (we will put two in the director's office in the shape of the letter T, so that there is a place for negotiations and meetings, one for the kitchen corner, 4 for employees)	14 000
Chairs for employees, 10 pcs.	10 000
Client armchairs, 4 pcs.	8 000
Good quality computers with software, 5 pieces.	250 000
Copier, printer, scanner, 1 pc.	15 000
Cash register, 1 pc.	15 000
Router for WI-FI	1 000
Electric kettle	1 000
Microwave	5 000
Tableware	500
Document storage racks	6 000
Total	325 500

Staff

The agency will work on weekdays from 10:00 to 18:00. Employees will have a five-day work week in accordance with the norms of the Labor Code of the Russian Federation.

The role of the head of the agency at first should be performed by the owner himself, knowledge and experience will help him to be a competent leader. He negotiates with clients, distributes responsibilities, organizes and monitors the work of employees. Also, the owner-director will have to take over all the calculations at least at first. Subsequently, you can resort to outsourcing services.

The manager determines the circle of potential clients, sends them commercial offers, conducts telephone and personal negotiations with clients and partners, organizes work on projects at all stages, and monitors deadlines.

A web designer (artist) develops sketches of printed products, monitors the accuracy of its manufacture, creates layouts of images for advertising in the media, the Internet.

IT-specialist ensures high-quality work of the Internet, computer technology, equipping it with new software. Helps in the development of online advertising.

Staff salary costs are presented in the table:

In the future, when our agency develops, revenues will become larger and it will be easier to predict them; to motivate employees, percent of the total profit will be added to their salaries.

Marketing

There is no need to contact other organizations to promote an advertising agency. All stages of the marketing campaign can be carried out by their own specialists. Advertising will not be intrusive, so as not to undermine the authority of our company in the eyes of potential customers.

The marketer and manager will prepare a commercial proposal and send it to companies that may be interested in it.

An IT specialist and a web designer will develop the company's website. It is important that there is fresh, useful information for clients. A well-designed website - not only best advertisement but also an example of the services we can offer to customers.

Also, an IT specialist, as an experienced web user, determines where and on what conditions it is most profitable to place information about the agency on the Internet. A web designer and marketer will develop a layout for media advertising and select a publication. Initial investment in marketing - 50,000.

It is optimal at the start to work on the basis of the business creator. To do this, he himself needs to be a qualified advertising specialist. By the way, in this case it will be possible to put his own advertising cases into the portfolio. The portfolio is the best advertising tool in this field of activity.

Financial plan

Monthly costs are presented in the table:

At first, it is planned to carry out five projects every month, the expected profitability of which will be 200,000 rubles. The monthly profit is 60,000 rubles. Tax deducted - 51,000 (60,000 x 15%).

Starting costs are presented in the table:

Starting a business	29 000
Office equipment	325 500
Marketing	50 000
Total	406 500

To determine the payback period, the initial investment is divided by net profit... It turns out 3-4 months. Profitability - 36%.

For the successful conduct of this type of business as an advertising agency, first of all, professional and active employees are needed. The manager himself must be well versed in the matter, be able to motivate employees and constantly monitor their work. Advertising company specialists should be creative, professionally savvy people who know how to negotiate.

Why do you need to write a business plan? The answer to this question is obvious - to develop a clear position of doing business. A detailed business plan is necessary in order to increase capital and, if possible, not get into debt. Without it, the modern entrepreneur will not be able to achieve the desired success.

Business plan of an advertising company - what is its significance?

It is difficult to overestimate the importance of a business plan in today's economy. You will never achieve a positive result at work if you do not plan your activities and do not predict the consequences of your work. A well-written document can be safely called business card enterprises, pledging it effective development... It should be based on the chosen concept. One of the most important purposes of the plan is to give the investor an opportunity to look at your business from a new point of view and assess it adequately. Properly planned entrepreneurial activity- the key to quick financial success.

A business plan is a document by which the strategy and tactics of doing business are determined; it must clearly indicate the goals and production technologies. In addition, it examines aspects of the enterprise, takes into account the problems that may arise in the process, and calculates methods for solving them. A business plan, as a rule, is developed for a period of at least 3 - 5 years with a breakdown for each year and is aimed at the implementation of any specific project... It can be developed both for a newly opened enterprise and for an existing one.

Tasks and goals of an advertising agency. His target audience

The main task of an advertising agency as a business is the maximum advertising impact on the consumer. This issue is resolved only thanks to a creative approach to business. An advertising agency can be safely called a universal organization that must constantly interact with all participants in the advertising market. All employees of the enterprise must be fluent in the skill of communicating with clients and be able to pay attention not only to creative issues, but also to economic ones.

Allocate two main goals that are characteristic of many advertising messages:

developing awareness of the advertised object;
establishing a relationship to the subject of advertising.

informs customers about the appearance of a new product;
informs about the qualities and advantages of products;
informs about possible new methods of using specific products;
informs about new prices;
explains how the product works;
describes the services provided;
tries to eliminate misconceptions about the product.

try to convince consumers to purchase a specific product;
convince customers to make a purchase immediately;
convince the consumer to purchase new products;
change the presentation and rating of the product;
create a new image of the product in the consumer's mind;
do not miss out on existing loyal customers.

constantly remind the consumer about the availability of the goods;
remind that this particular product may be needed in the near future;
remind you of the place where you can buy the product;
not to let the consumer forget about the main properties and superiority of a particular product.

In order to determine target audience advertising agency, you need to make marketing research... Exist two types of target audience:

target audience in the field of business;
target audience in the plane of the individual consumer.

The target audience includes not only direct buyers, but also those who take part in deciding whether to purchase. Example: advertising for men's suits. In this particular case, the target audience will include women, since such purchases rarely occur without initiative from the weaker sex.

The relevance of the advertising services market

IN modern world advertising is the engine of the business. At the moment, the relevance of advertising is beyond doubt. Undoubtedly, it plays a leading role in the development of a market economy and is its primary component.

It is not without reason that advertising is the best guarantee of product quality. A quality product should be bright, simple and interesting. If advertising is organized according to all the rules, then it will have a quick effect and promote the quick sale of products.

How to open an advertising agency in accordance with the Law?

In the Russian Legislation "On licensing certain types activities »work in the advertising business is not subject to compulsory licensing. You can or Closed Joint Stock Company.

In order for the company to work officially, it is necessary in its own name. The next step is to open a bank account and order a custom print. When writing an application for an individual entrepreneur, it is imperative to indicate the type of activity of your advertising agency.

Required documents to register as an individual entrepreneur:

an application written in the form No. Р21001;
copy of the main document;
receipt of payment of state duty (400 rubles).

Organizational matters

Room selection

The premises for an advertising agency may not be located in the city center. Most of the negotiations can take place at the customer's site, so for effective work agency office location cannot play a dominant role.

A beautifully designed office can play into the hands of a novice businessman. Many clients prefer to meet with advertising agents in rented premises and club offices. This is much cheaper.

Some try to customize good impression and sometimes overplay. The premises are furnished with expensive furniture and equipment, but, unfortunately, customers rarely please with their presence advertising agents in their offices.

The room is necessary for employees to work with documentation and receiving phone calls, to discuss their plans and ideas.

As mentioned above, the company's employees usually go to the customer themselves, so you will not need a large room. If they want to attract wealthy clients with a prestigious office location, they rent a room in the city center.

Equipment for advertising business

From the equipment you will need the following:

several computers,
modem,
scanner,
fax machine,
Xerox;
landline phone.

Special attention should be paid to techniques for creative design.

Also, don't forget to buy office furniture. It should be comfortable and practical. Computers for designers should be the most advanced. You shouldn't save on them.

The software must meet all the new requirements that exist in this area, otherwise your enterprise will not see success in its work.

Staff recruitment

The business plan should take into account not only the costs of personnel, but also their number. A small agency will need a small number of employees.

Financial plan

Costs and estimated costs of starting an ad agency from scratch

Rent of premises - depending on the area of the city (from 1,000 to 4,000 dollars).
Renovation of the premises - $ 1,000-2,000.
Equipment and furniture costs $ 10,000.

The salary of employees will directly depend on their work experience and the percentage of transactions. An experienced designer will have to pay 2-3 times more than a beginner.

Additional costs may arise. This includes, for example, wage to a hired driver with a personal vehicle. Freelancers can be good helpers in this type of business - they will help create high-quality creative projects.

Income

Everything will depend on the direction in which you are planning your advertising activities in business. Monthly income after six months of work - up to 50,000 rubles a month, in a year - 150,000 thousand rubles, and after two years - more than 300 thousand rubles. per month.

Enterprise profitability- 30-40%. In the advertising business, only creativity can bring the greatest profitability. You can come up with the price for your services yourself. In the advertising business, a lot depends on your acting ability and the capabilities of the client.

Payback- from 4 months to 1 year. In no case should you refuse minor orders at the beginning of the journey. They can generate good income and strengthen relationships with entrepreneurs.

In what cases the Law is on the side Individual Entrepreneur? from our writers for all small business owners.

Freight transport as perspective view activities with great financial return:

Promotion of advertising services

At the very beginning of its labor activity it makes no sense to advertise your company strongly. This should not be done for one simple reason: being overly active can attract a lot of unnecessary attention from competitors.

Promotion of advertising services will greatly depend on the principles of the advertising agency, on the connections that your employees have. At first, this will provide the firm with a certain number of required orders. The most important thing is to build your own portfolio. It may take you a long time to create it (about a year). And before that, you shouldn't take orders from reputable customers. First you need to learn from small and medium-sized businessmen. New Media Advertising Agencies - Directories. Small firms in search of advertising campaigns turn to just such media. Attend various events where you advertise your firm and talk about its projects.

There is such a thing as "direct sales". What does it mean? The company's managers call customers themselves and offer them their services. This option can be beneficial only in one case - if your agency has a completely unique product. Advertising in the media and direct sales in the first year of the company will bring it only 25% of customers, the rest will only be the connections of your employees.

And finally ...

In order to achieve good luck in this business, you have to be creative. Another important character trait is sociability, without which it will be very difficult to find mutual language with clients.