How to increase the average check in a grocery store. Increase in the average receipt in a retail store Increase in the number of receipts

The average check amount is one of the significant indicators of sales efficiency. An adequate assessment of a company's profitability can be given based on its size.

Calculating the amount of the average check is quite simple; you need to divide the total amount of revenue for a certain period by the number of sales. Depending on whether this indicator rises or falls, it becomes clear what the demand for a particular product is in the market.

The conclusion follows from this that if the average check amount is high, it means the product is in demand; low, it means the demand is low.

You can consider the process of increasing the average check, for example, at a grocery store. To do this, it is necessary to analyze checks according to several criteria:

Calculate the average bill for several periods, starting with the longer one (12 months), then the shorter ones (1 month, 3 months, season). After that, compare the data. Highlight the maximum and minimum points to which the average check indicator fell and rose.
Calculate your weekly analysis. Then look at the indicators for each day, including weekends.
Determine the time interval during which peak sales occur and revenue reaches its maximum.

Having done a complete analysis, you can determine what time of year the highest profits occur, and what time of day the maximum sales volume is achieved.

After this, it is necessary to determine which product is the most in demand, and which, on the contrary, is of practically no interest to the buyer. Only after you have this detailed analysis in front of you can you draw up a strategy to increase the size of the average check. But it also happens that in order to increase the profitability of a company, it is necessary to increase not the size of the average check, but sales for a certain product. Also, it will not be superfluous to work with the pricing policy of the enterprise.

Methods to increase the average check

The most common techniques that businesses use to increase the average bill:

Less revenue and more receipts. This suggests that the assortment is very narrow, but the buyer is loyal to the seller. That's why there aren't enough sales.
There are quite a lot of positions in the check, but in the end the amount in the check is small. The company’s ill-thought-out pricing policy leads to exactly this result. But purchasing activity is quite high.
Low qualifications of the staff are indicated by more than a third of the number of checks with minimal positions (1-2).

In sales. The average check can be calculated by dividing turnover by the number of checks. Naturally, the higher the average check, the better for the trading organization and increasing this indicator should be aimed at. Average check, traffic and conversion are the main indicators in retail and you need to constantly work on increasing them.

How to increase your average check

Average check can be increased in two ways: by increasing the number of goods in the receipt and by increasing the average cost of one product. The average cost of one product is the turnover divided by the number of goods. The average purchase price can vary greatly depending on the geography of the store and the positioning of the outlet (economy or premium segment stores). But in general, this is an indicator that can be influenced.

You can increase the average cost of one product in the following ways:

Train sellers in selling expensive goods. Naturally, the buyer always wants to buy cheaper; this is a normal and natural desire for everyone. Managers of a trading organization must not only sell expensive goods, but also conduct training on expensive goods; sellers must know where the expensive goods are located. Naturally, sellers must be good at selling expensive goods. And it is especially important to teach about expensive goods and conduct a high-quality presentation of the product.
Thoughtful merchandising. In general, all technologies have been known for a long time, I will list only the main ones: the product line should be displayed in price from expensive to cheap, expensive goods should be displayed at the ends and in priority places, expensive goods should always be clean and neatly displayed.
Naturally, expensive goods are bought by wealthy people and such people need to be attracted to the store purposefully. For example, the average bill in areas where wealthier people live is usually higher, from 30% to 50%. But you can attract wealthy people through advertising in the media and building a high-quality service.

For expensive goods, as a rule, the markup is much higher than for advertising items that are aimed at attracting customers. Therefore, the store’s policy for selling expensive goods must be thoughtful.

As stated above, we can also increase the average check by filling your shopping cart. Any store needs to ensure that the client buys not just one product, but as many as possible. Large retail chains are doing everything to increase the number of goods on a receipt, and to see all the tools you just need to go to any large store. Let us describe the main ways to increase the number of goods in a receipt:

Correct use of "golden meters". The golden meters of a store are considered to be the pre-checkout area. Here you need to place small products that are in constant demand. The pre-checkout area must be replenished with goods on time and kept clean and tidy. Very often the cashier is responsible for the order at the cash register.
Display of seasonal goods at the entrance. The island slides at the entrance are always filled with seasonal or heavily discounted items to attract the attention of all customers.
Decoration of the ends. Products on the ends sell out much better; the most popular products from the main line or discounted items can be placed here.
Arrangement of goods according to the degree of need. The most necessary product, for which the client came, should be located at the end of the store, and while you are going to it, you will walk through the entire store and definitely become interested in whatever.
Cross-merchandising. Cross-merchandising is the correct placement of related products. A related product is an addition to the main one (chips for beer, powder for a washing machine, etc.)
sales of accessories. Sellers, as a rule, sell goods that require advice, and you can always sell many useful accessories for them.
Good navigation around the store and transparency of the hall. The client must always find what he is looking for. Therefore, the display of goods should be logical, and the sales area should be visible. Posters and signs should help with navigation.
Using cashiers for sales. Cashiers can upsell hot items very effectively. And many networks use this.

Motivating employees to increase the average bill

Very often, the financial motivation of sellers is tied to the size of the average check. has shown its effectiveness, and sellers should be interested in selling expensive goods and accessories. In many sales organizations, about 70% of the bonus comes from these indicators of the seller’s performance.

But many managers forget that among them there is also. You should recognize the best sellers at meetings in front of the rest of the team; motivation for recognition is often much more effective than any money.

Increasing monthly profits is a task that every entrepreneur sets for himself. It doesn't matter what he does. It could be a store or boutique, a cafe or restaurant. But a good owner should know what the average bill is. Moreover, it is his responsibility to convey this information to employees. This is the only way you can build relationships with consumers in the most effective way.

Basics of trading

When opening a business, a person is very worried about profit. This is logical, because it now depends on her whether he can return the money invested and recoup his personal contribution. And sometimes luck smiles from the very beginning, and clients keep coming. It would seem that success is guaranteed. But gradually revenue begins to decline. The buyer simply got used to your services, and they ceased to be something special.

How to increase profits? Many will say that you just need to find new consumers. Yes, this can increase sales, but how to achieve this? Typically, implementing such a scenario requires enormous investments in advertising. If the budget is already set, then you will have to look for other methods. This is where it’s worth remembering what an average check is.

Definition

This variable is important for every entrepreneur. At the same time, you can easily calculate it yourself, without resorting to the help of economists. What is the average check? This is the average amount spent by each customer over a certain period of time. This could be a day, a week or a month. The formula is very simple, it is revenue divided by the number of receipts.

Whatever period you take, the number will still be indicative. This is the average amount that a buyer leaves at the checkout. If you increase it, your income will increase. Let's imagine that a supermarket serves five thousand customers a day. At the same time, the average bill is 1 thousand rubles. If you increase each of them by 10 rubles, the company will receive more profits by 50 thousand rubles. But this is just the price of chewing gum or similar trifles. You just need to find a way to convince the client that he needs it. Now we know what the average bill is. How can you increase it?

Working in a supermarket

Each of us regularly makes purchases here and is well acquainted with the structure of these trading platforms. There are rows of products where sales assistants are on duty, as well as cash registers where you pay. You will see the receipt form at the checkout, and while you are walking around the sales area, you are quite calmly filling your cart.

Store marketers take advantage of this by placing tempting discount offers, advertising posters and other material on your way that encourages you to make purchases. What can be done here to increase the average check?

Possible options:

Pre-cash area

And again let's return to the practice of the supermarket. While walking around the sales floor, you choose a product and come to the checkout. Notice how brightly it is decorated. Chewing gum, chocolates, cigarettes and other little things just hang around the cash register from all sides. Remember, the buyer has not yet received a blank check. He can only estimate the amount in his head. And of course, while he is standing in line, the thought may well come to mind that it would be nice to buy a chocolate bar for the child. In this case, nothing critical happens, because the amount will increase slightly.

The next point is the cashier himself. Using memorized words, she offers the package. Again taking care of you, and again increasing the average bill. Seeing that you bought tea, many will recommend fresh cookies that were recently delivered. And so on.

Catering establishments

There are differences here, so let’s separate them into a separate category. Sales volumes are no less important for restaurant owners. Therefore, they also do analytics and look for ways to increase profits. But the implementation of the plan will be somewhat different.

The average bill at a restaurant can be calculated in several ways. Usually calculations are made on a per-dish basis. As a result, the average bill can be considered the cost of the main course, dessert and appetizer, excluding alcohol and drinks. But you can choose another method. For example, the average check can be considered the amount deposited by the waiter at the cash desk per day, divided by the number of guests served.

How can you increase it?

There aren't many options here. It is necessary to train staff to work with clients. Sales volumes directly depend on the quality of service. It is strictly forbidden to use crude methods of “sniffing” and deception. Your goal is to maintain customer loyalty.

Nothing new has been invented here. To increase the average check, you need to sell menu items in addition to the overall order or offer more expensive alternatives to selected dishes. Moreover, this should happen unobtrusively, as a sincere manifestation of concern. The waiter may remind you of bread or crackers for broth, a special sauce for meat, water or another drink.

Methods for increasing a check

It wasn’t until recently that marketers developed the relationship between the average check and profit, so the methods are not new either:

Upselling - offering a more expensive alternative. For example, two guests order a portion of sushi. Why not offer them a set that includes more flavors?
Cross-selling is an expansion of the order line. Here the waiter simply has endless scope for imagination. Guests can be offered sauces and gravies, salads and appetizers, ice cream toppings, and additional pizza toppings.

Waiter's job in a cafe

Here the clients are somewhat different from those who entered the restaurant. But even for them there are a sufficient number of techniques with which you can increase profits. The average bill in a cafe also depends on the quantity and cost of what visitors purchase. There's a great way to sell more by simply offering an aperitif. There are certain rules according to which this can be done easily and naturally:

Instead of a conclusion

All these techniques only work in one case: if quality comes first. The products sold must be good and proven, otherwise you will lose a buyer. Food in a cafe should be tasty and of high quality. It is useless to try to increase the average bill and save on such basic things.

How to increase the average check? The topic is very large, so I suggest not to waste time going into it from afar, but go straight to the point - how to earn more from one client.

This is especially true for those companies that have already built a stable flow of customers or have simply hit the ceiling in terms of market volume.

Count and know

Before we move on to ways to increase the average bill, let’s decide how to calculate it. Everything is simple and complex at one moment.

The difficulty of the process depends on your business. If your assortment matrix is large, then you will have to work hard, if there are only 1-5-10 products, then consider yourself lucky.

Average check- the average amount of money that a client spends on one purchase.

This indicator does not require additional explanation. The most difficult thing for many is to understand how to calculate the average check. And I’ll immediately break the myth - in any company you can calculate this figure.

Therefore, I don’t need to sing a song now about “all our purchases are different. Every client is different.” Even in such cases this is not a barrier.

The basic formula for calculating the amount of an average check: We take the entire sales volume (for a certain period) and divide it by the number of purchases.

Voila! We get the average check. But there are important points that can ruin everything for you.

Seasonality. If your business “floats” from month to month, then consider the average purchase for a certain period. The more volatile the market, the shorter the settlement period.

Range. If you have a large assortment, then divide it into groups and calculate your indicator for each of them.

Clients. If all your clients are different in income, then calculate the average bill for each category of consumers (at least economy and VIP).

In most cases, calculating the average check does not require dancing with a tambourine. Everything is easily calculated according to the basic formula with minor adjustments to the specifics of the business.

Raising prices

Yes! The easiest way is to raise prices. As they say, everything ingenious is simple. The simplest, but at the same time, the most terrible way for any business owner and manager.

I’m generally silent about marketers. It will immediately hit them in the face as soon as they go to the manager with such a proposal. Accurate in 95% of cases.

In general, in Russia it is customary to raise prices only in two cases: the supplier raised prices or a competitor raised prices.

Meanwhile, I can say with confidence that this method of increasing the average bill is one of the simplest and most effective. We raised prices in retail stores (even grocery stores), catering, beauty salons and other companies.

And in all cases, they only received an increase in profits. At the same time, there was no strong dissatisfaction from clients (very little). To achieve the same effect, increasing the average check must be done according to several rules:

There is no need to raise prices for (a popular product in the company);
Do not immediately raise prices by 10 percent or more;
There is no need to raise prices for all goods/services at once;
Write scripts for your staff justifying price increases;
Be sure to collect feedback after raising prices.

I would like to draw your attention to point 4. This idea was born after we raised prices for one client and brought a recording of a conversation with the seller (who was then fired). It looked like this:

- Why did prices become higher?
- Don't know! Maybe the suppliers have raised prices, or maybe the management simply doesn’t have enough money for a vacation.

In marketing, such a tool is called “Zoom-price”. And if the owner wants to quickly increase profits, then usually the whole action begins with him. So don't be afraid, do it smart. Our video can also help you:

Cross-sell and Up-sell

Our blog is also useful because we describe each method in detail with examples and even scripts that you can give to your employees. And these two methods are described in detail in the article.

The essence of this method is to help the client make a more expensive purchase and additional products to it. Let's look at it more specifically and with an example.

Up-sell - transferring a client to a more expensive product. Example: buy a TV not 50 inches, but 60 or even better, 80.

Cross-sell - an additional sale to the main purchase. Example: buy a TV mount, warranty, hdmi cable, installation, apple TV, antenna, 3D glasses or even a Play Station game console.

For successful implementation you need to work out and control with.

As a rule, you already have all this, you just need to take it and put a lot of emphasis on it, you can even launch it to get the maximum effect.

Another way to upsell something to your customers (based on the cross-sell tool) can be cross-merchandising.

This is when you place related products near products that sell well, which sell much less well. For example, you can place a juicer near a basket of oranges.

In a door store, you can place film for them next to the doors. In general, you can get really creative here.

Upsell example

And we’re not just talking about retail goods. This technique is also applicable in services. They just use , or instead of shelves.

By the way, cross-merchandising is included in the list of 100 free tools to increase sales 😉

Small wholesale

Example of small wholesale

For example, let's take a fitness club. A monthly subscription costs 5,000 rubles. Subscription for 3 months - 12,000 rubles.

There will be people who will buy a subscription for 12 thousand to save money. I personally always do this, and most often I immediately take it for a year. But if we talk about sports fanatics, then most often people take it for a year, and at best go for 6-9 months.

Small wholesale is when you start selling what you sell individually in large volumes. Offering a discount, gifts, bonuses, etc. for this.

There are tons of examples! For example, a case of beer costs less than buying one bottle at a time. Roses in a store from 10 pieces are sold 10 rubles cheaper (well, you can’t give a girl 10 roses, you’ll need to buy another one).

Or complete car maintenance is always more profitable than doing it individually throughout the year.

Yes, goods/services will be purchased in bulk less often, but if you are not greedy and sell them with tangible benefits, you can make a good increase to the average bill.

And you also don’t need to think that in this way you are not making enough money due to loss of margin. More often than not, people who buy in bulk had no intention of taking it and only took it because they were convinced and shown value.

Important. Do not make the main mistake of all entrepreneurs - do not introduce only discounts always and everywhere. Use gifts, bonuses, etc.

For example, instead of giving a discount on a 3-month membership to a fitness club, you can give the 4th month as a gift. If you calculate the money correctly, you will win more.

Bundles

Or, in Russian, these are sets consisting of several goods or services. The simplest example from a sports store, a set for a young skier - a ski suit, skis, poles and boots.

If you buy everything individually, the purchase amount will be 45,000 rubles. If you buy in a package, the price will be 37,000 rubles. For many, this can be a deciding factor in their decision.

WE ARE ALREADY MORE THAN 29,000 people.
TURN ON

By grouping products, you can convince the client to buy even what he doesn’t really need (sometimes not the most popular ones are inserted with popular products).

For example, if there are 5 creams in a cosmetic set and one of them is extra for you, you will still buy it, since it is beneficial for you. Plus, our Russian people will always need everything.

There are different ways to combine products into sets. A set of services, a set of goods, or a set of services and goods. Think about what will be beneficial to you and valuable to the client. The entire “Bundle” approach is built on these two words.

Interesting. It also happens that a bundle costs more (or not less) than taking everything individually. And people buy. Perhaps you even fell for this bait, you just didn’t notice.

Magnet on top

Each person has with him (physically or mentally) a “stash” that he will spend if he sees a valuable offer.

Therefore, it would be a sin not to use this, especially if you really have a good idea that the client will like.

The magnet on top is based on this “stash”. In short, when purchasing for 3,400 rubles, you will need to offer the client to purchase up to 4,000 rubles so that he receives, for example, a discount card of your company. Along with a discount card, there may be an additional product or service.

For example, I was recently offered to buy only 800 rubles more and I would receive a bottle of branded perfume (of my choice) as a gift.

The result of the purchase is that I have a new perfume. So implement it. This technology for increasing the average bill is described in more detail in the article.

Promotional products

This method is ideal for retail stores. And perhaps you have even seen it in large chain stores such as Zara, H&M, Ikea and many others. Or maybe they even fell for it. We got it right.

The idea is simple - at special points there are baskets with promotional products (towels with a 90% discount, etc.).

Because the price is very attractive, people buy this product even though they had no intention of doing so.

Please note the difference from cross-sell. In that case, we were talking about a regular upsell to the main product.

In this case, we are talking about selling a product that may have nothing to do with the main purchase. This is a cardinal difference.

Some people call it a sale, but in my opinion, it’s just a properly placed promotional item, because a sale is a purposeful action in trading that needs to be prepared for a long time and carefully (if you want it to be profitable).

You can implement the same thing in services by placing a promotional offer on marketing materials. Or by issuing a ready-made sales script for your managers.

Payment Methods

The average check can be increased not only with interesting and unusual ideas. Everything could be much simpler. And our practice shows that by working with payment types, you can also achieve increased sales growth. We are studying.

TO redits

If you have goods from the expensive segment, then I highly recommend agreeing on a partnership with a bank so that it can issue loans to clients of your business on favorable terms.

Customers are more willing to take out a loan for a product they like than to save their own funds for it.

In bad situations, customers simply refuse to buy, believing that they don’t need it or can’t afford it. Therefore, let clients get credit.

And we kindly ask you to do everything possible to get a comfortable loan. Guide the client from A to Z. Don't leave him with the words - “Try it. If it works, come back.” This strategy fails, we tried it.

B cash payment

What if the purchase is unplanned and you don’t have any cash with you? Or do I only have a credit card, and the money will not be available soon? And there are many such examples.

I understand the desire of owners to receive money in cash. Some people don’t want to pay % to the bank for transactions. Some people don’t want to show their income to the tax authorities.

But if this prevents you from earning extra money, then what is the point of saving? Miser pays twice. But the choice is always yours.

By the way, now some companies, on the contrary, attract customers to pay only by card. This is done in order to attract customers who pay via credit card.

And also large businesses have an agreement to lower rates when paying by card. Such promotions for card payments are now not uncommon in completely different areas.

Example of a promotion when paying by card

Installment plan

Interest-free installment plan from your company for a product or service for a client. Exactly from YOUR company. And not from the bank. Scary?

All owners are afraid of such installments. Why are they afraid? They think they will never see their money again. The fact that you will have to knock them out.

There is good news - the non-return rate is very small and rarely exceeds 10-15% (and this is the maximum). We worked with different niches that provide similar installment plans and in all cases we saw a positive result.

Even if you simply “forget” about non-payment, then as a result you will be in the black, since the company’s turnover will increase.

There is only one result - installment plans increase the opportunity to buy from you and at the same time the percentage of non-return is low. But if you are still afraid, then here is a small life hack for you: raise prices for installments by 5-10% and protect yourself, and it will still be much more profitable than any loan.

Additional options

But this method will be simply ideal for all businesses, especially for those that complain that they can’t sell anything else in their field. This can happen either due to a small assortment, or due to the fact that the client has already bought everything.

Let’s imagine a situation: you are installing plastic windows and your prices for this service are very low due to constant competition.

What, in this case, can you offer customers, for which they will be willing to give you money?

Fast production. Standard - 7 days, express - 3 days;
Individual production. Standard type - 5,000 rubles. In individual design - 10,000 rubles;
Additional guarantee. Standard - 1 year, another 2 years for money (example - M-video);
Installment payment. For cash - 20,000 rubles. With installments for 6 months - 24,000 rubles;
Additional service. Once a month, your master will come, tighten all the bolts and lubricate all the joints;
etc..

You need to think about what this might be in your case, what other services you can offer the client.

“Additional warranty” is suitable for almost all businesses; from our experience, it brings a lot of net profit if the product is of high quality. But, as you can see from the example above, there can be a lot of ideas.

Price line

It will be extremely difficult for you to increase the average check in a store if you only have one price range.

I’m not even talking about the fact that you will also lose a significant part of buyers, since people are now accustomed to choosing. And to confirm this, my video about it:

Therefore, to increase the average check in a store, you need to introduce products with different pricing policies.

This does not necessarily mean that you need to go down to economy or go up to the VIP segment. These goods and services must be in your price range.

In addition to increasing the average check, when creating a price line, you get other advantages that you didn’t even think about initially. Pay special attention to point two:

Anyone who has already bought from you is more likely to purchase expensive products because they trust you;
Compared to expensive products, cheap ones will seem more accessible and people will be more willing to purchase them.

We all belong to this category of people, the only difference is that everyone reacts this way to different numbers.

Briefly about the main thing

As you can see, there are many ways to increase the average check. Only in this article I wrote several that can be applied in any business - retail, services and b2b.

But how do you know what exactly will work in your business? There’s no way other than implementing what you liked. Or better yet, all at once. Then your average bill will inevitably increase.

Without working with it, you lose up to 30% of your profits. Of course, this is not the doubling that all marketing agencies are talking about. But you and I know that the result consists of such small and targeted actions.

The sales process is a kind of key indicator with the help of which a businessman receives veiled information about success or failure in business by determining the average purchase amount.

And the larger the amount, the greater the profit in the end. At the moment when a potential buyer becomes real, the seller at this time needs to take the maximum possible measures to ensure that the client purchases more than planned. Here are some basic ways to implement them.

1. Help the customer buy more.

The main method, which is present in almost all retail stores, is when purchasing a product, try to tactfully offer a related product. There is a very fine line here; you need to offer, and not impose. Buyers feel the second option very well, and persistence can only scare them away.

At first glance it looks quite simple. But don’t think that by placing, for example, powder, bleach or a laundry basket near washing machines, the buyer will definitely buy it. In most cases, when customers come to a store, they pursue a specific goal, to make a purchase of their plans, and may simply not pay attention to the related products laid out.

All people like to feel attention to themselves, and clients especially. After all, there is nothing complicated about this. This requires the seller’s ability to choose the right words when offering an additional product, but so that it can be used specifically with the type being purchased.

This method is as easy as possible to use, the main thing is to train your staff to professionally offer and only offer, without using the slightest pressure.

2. Learn to sell and not force a particular product on your client..

After reading the first method, you may get the feeling that our sellers are only able to impose goods, and the buyer himself strongly dislikes this point. Therefore, it is not for nothing that in the first method the phrase about the fine line between imposition and proposal was highlighted several times.

Agree, you would also not like it if, when purchasing, for example, fresh-frozen fish, the seller offered you a new washing powder, which is now sold at a discount. No one will like such an obvious imposition; it will only leave you with unpleasant feelings about the store and not the fact that this client will appear with you again.

But if the seller had offered a sauce or seasoning suitable for cooking fish, the buyer would not have been bewildered or aggressive, but, on the contrary, would have felt that he was an important guest of this establishment.

3. Learn to determine what to offer.

Let's consider several possible approaches between the seller and the buyer.

* This is a regular offer of a certain type of product or service. This method, more than ever, is very suitable for small owners who have several products in their assortment. For example, in a cafe, coffee or tea are popular, so it is important to constantly remind them of them. For a larger business, you need to determine the most popular product, which is purchased by almost everyone.

* Here everything depends on the professionalism and observation of the seller. If he is attentive enough, he may already know what additional items are usually purchased for this or that product. Typically, they use phrases like “With this product you will purchase...” or “You may need to use this product...” and so on.

* Here you will need a healthy imagination of sellers. The ability to guess for what purpose a product is purchased is one of the facts that proves experience. Seeing how, for example, a young man buys women's eau de toilette, one can assume that it is for a gift for a girl. Based on this, you can offer him additionally various creams and lotions from the same series.

* What is important here is the psychological ability of the consultant to independently “as if, by the way” find out about the purpose of the visit from the buyer. Here you will also need the ability to predict the desires of clients. For example, the same young man who buys perfume.

You can ask him the question “Do you want to give a gift to your beloved woman?” By telling a girl, you may not guess the actual situation. After all, this woman could be a mother. The main thing when asking a question is to try to get the client to make contact. And after receiving the answer, if possible, provide the product that will interest him.

4. Use scripts.

- These are pre-thought-out questions or answers. This instruction will help a salesperson starting his career well in his work. Such phrases can keep the buyer in your territory and thereby increase the purchase amount.

For example, in the same cafe. Seeing that customers are about to leave the establishment, a resourceful waiter will definitely ask: “How?” Are you leaving us already? Without even trying our signature dessert?” Nine out of ten people in such cases will stay to try it and thereby increase your revenue.

5. At arm's length.

This method involves the correct placement of related products near the main one, in sufficient proximity. If it is a tape recorder, then place the cassettes at a short distance, and a variety of desserts near the tea.

The use of this method is greatly simplified in self-service stores. It’s not for nothing that in train cars there are fruits, cookies, and nuts everywhere on the tables. After all, a desire arises instantly and it is not a fact that until a person reaches the buffet, this desire will remain with him.

6. Bring, not offer.

When a client sees the product offered with his own eyes, his desire to buy it increases much more. In the same cafe, when a client asks to bring a cake, put several types on a plate. And rest assured, he will forget that he only wanted one thing.

7. Tell the customer where to buy more.

This means installed stands indicating the location of each type of product, a kind of map, so to speak. This application is very suitable for people who are quite shy or not decisive. The client purchased the product, but is simply embarrassed to ask about the location of the related product, and this is where information signs like this come to the rescue.

8. Squeeze out every last drop.

The task here is to purchase additional goods with the remaining change. In a cafe, a cup of tea may be offered with chocolate or dessert. Many stores are now actively offering to top up your account on your phone. It is also important to offer a man buying a suit something from a woman’s wardrobe, arguing that his wife would be satisfied. There are many options, the main thing here is the resourcefulness of the seller.

9. Pack the goods in badleys.

Translated, “Bundle” means “packaging”. The essence of this method is to place two similar products in one package. This method greatly influences the buyer at the level of his subconscious. After all, everyone has long known that when buying in bulk, the price is much cheaper. And at the same time, you will increase your revenue, get rid of stockpiles of goods on the shelves, as well as unclaimed balances.

This method does not require large expenses; if this promotion is not successful, you can disassemble the goods individually at any time.

And this is not the entire list of ways to attract customers. Even by applying the above options, you can significantly increase your revenue.