How to organize in a small town. What is the best profitable business to open in a small town from scratch? Repair of household appliances

Of course, determining the direction of the project will depend on how profitable the activity will be.

In this article you will see some tips and tricks for starting a business in a small town. But first, I recommend that you watch a very interesting video from Vladimir Dovgan:

In this video, Vladimir talks about how you can start your own business from ZERO. In addition, Dovgan’s story is very “motivating”, so to speak. In general, watch, ask questions and learn.

Advantages and disadvantages of business in a small city

What are the features of business in a small town?

• It goes without saying that there will be fewer clients in such a city than in a metropolis, but opening your own business will be cheaper.
• A problem may arise when recruiting workers, since there may not be highly qualified workers in a small town. Since the city is small, competition increases due to the large number of people wanting to open their own business. And, of course, everyone wants to get a worthy specialist. So you will have to fight for quality staff. But, of course, you can choose an activity in which there will be no competitors.
• A very big advantage of doing business in a small town is cheaper rent of premises. Thanks to this, the dream of creating a profitable business becomes even more feasible.
• When thinking about what kind of business to open, it is better to remember that it will not be possible to adopt the idea and strategy of another enterprise. It will be necessary to create something truly unique.
• In a small town, any establishment that provides quality services instantly becomes popular. This is due to the fact that, as a rule, almost everyone knows each other and word spreads instantly.

How to choose a business activity in a small settlement?

What is the most profitable business in a small town? When opening a business in a small town, you must remember that you will have to work not in a metropolis, but in a small town.

If we assume that due to the population the number of clients will be limited, then we can confidently say that opening your business on the Internet will be a good idea.

It's not at all difficult to do. You just need to register a company and recruit staff.

But, if the idea of ​​working on the Internet does not suit you and you want to open a business in reality, then you need to think: what is it that you are missing in this small town? Are there many companies with this specific specialty open in this city? What kind of business to open now so that it is the most relevant and profitable? In each city, the answers may be completely different, so it will not be possible to advise anything specific in this situation.

By the way, here is an interesting video about how the guys opened an organization for the supply of environmentally friendly (natural) products:

This video clip briefly reflects the essence of the work of organizations. At the same time, as is clear from the interview, quite considerable investments were made by the shareholders. But the result is excellent! The markup of about 100% and profits of several million per month speak for themselves.

What not to do

You should never open a business if the topic of its activities is alien, if its specifics are far from the interests of the founder. Such a thing will never succeed. You won't be able to go far on sheer enthusiasm.

What types of business are in demand in any place and at any time?

There are some types of products that a person will need always and everywhere. These types of activities include providing the population with food. You can open such a business regardless of the city in which it will be conducted.

Products are the most important and essential part of every person’s life!

Products are something without which no person can exist normally. Therefore, a grocery store is almost always a profitable business. However, it is worth considering that if there is a store nearby that provides residents with quality products at cheap prices, then the chances of making a good profit are significantly reduced.

What kind of business should I open then? There is another option

You can focus on the preferences of people living in a given city. What is the favorite product of city dwellers? Confectionery? Then you can think about opening a store that will sell only one specific type of product, for example, baked goods. It is unlikely that anyone has already opened the same store, working according to a narrow specificity, in a given city, which means there will be much fewer problems with competition.

What other product-related business can you open?

In any, even the smallest locality, a cafe or restaurant will be in demand.

Providing services to city residents

Usually in small towns there is a problem with the number of kindergartens. There are constantly not enough of them, and existing kindergartens have queues for several years in advance.

If the founder has a love for children and a suitable education, then you can open your own kindergarten.

In addition to a kindergarten, opening a dry cleaner can be a profitable business. Today, many housewives want to use dry cleaning services to get clothes processed with professional equipment. In addition, some materials will be difficult to wash in a washing machine. Some items of clothing simply cannot be restored to their original appearance without seeking the services of specialists.

Beauty has always been, is and will be a sought-after product

What girl now doesn’t want to be the most beautiful and unforgettable? Almost all representatives of the fair sex experiment with a variety of diets and other beauty secrets, but each of them understands that hair styling or a mask made by professionals will have a much greater effect than the same manipulations done at home.

A beauty salon is always a profitable business. A beauty salon will never cease to be in demand, and now not only girls, but also young people use the services of qualified specialists.

If education does not meet the specifics, then you can take courses

Also, in every locality there will always be people who want to keep themselves in excellent physical shape. Therefore, opening your own fitness club would be a smart idea. Moreover, such a business project will most likely attract the attention of regional authorities, since sports are actively promoted in our country, which can save many young people from bad habits (smoking, alcoholism, etc.)

What other business can you open?

A flower or indoor plant store will always be in demand. Flowers are needed in many situations: on a date, at all kinds of holidays, the number of which is off the charts. A beautiful bouquet attracts many people, especially since the tradition of giving flowers in our country is very much observed.

To increase the effectiveness of the project, you can arrange bouquets and offer consulting assistance to buyers.

Holidays, by the way, will also never cease to exist in any city. Therefore, opening a gift shop or an agency for organizing holidays would be a profitable business.

Whatever business is opened, it is necessary to fulfill the main criterion for its success: to provide only high-quality products. And don’t forget to always draw up a sound business plan before investing.

You will learn how to start your business from scratch in a small town and what to do to make it profitable. What business ideas with minimal investment make the most sense in the province?

A small town is not an obstacle for large, much less medium and small businesses. Entrepreneurial people are everywhere - if only there is a desire, but you can realize your potential even in a small locality.

Don’t rush to move to big cities - their smaller counterparts also need jobs and quality goods/services. In this article we have prepared an overview of business ideas for small towns. These ideas are easy to implement and do not require large investments.

Business in a small town - how justified is it?

To begin with, there is no clear definition of a “small” city. This concept is relative and largely subjective. For one businessman, these are places with a population of less than 50,000 inhabitants, a second feels comfortable in cities with a population of 100,000-300,000 people, and for a third, even half a million people will be small.

According to official data, out of 1,100 cities in Russia, only 37 have a population of more than 500 thousand. This means we have many platforms for building a small local business.

Most often, those who have lived there all their lives or have relatives there open their own businesses in such settlements. But modern technologies make it possible to set up a business almost anywhere and control it in the future remotely.

At the same time, minimal investments are required to open, since the cost of rent and the level of workers’ wages in the province are much lower.

Small towns tend to lack infrastructure. People lack a variety of products, entertainment, and services. If you live in such a town, you yourself can confidently say what you lack as a resident.

But what if you are not familiar with the locality closely enough to know about its problems? Any startup starts with analysis. First you need to study the city and its infrastructure and find out what its residents need.

We have selected several current trends that are taking root well in small towns.

Popular business areas in the province

Let's look at the most popular areas of business in small towns.

Choose in these areas - you won't go wrong.

Services sector

Services are always and everywhere in demand by the population. But what is included in this broad concept? Hairdressing services, legal services, shipping services, home training, etc. Within a small town, it is better to pay attention to the types of services that residents need regularly. Tire fitting, car service, shoe repair.

Whatever area you choose, you need to carefully study your potential competitors and, if possible, collect “news from the field” - find out what residents are not happy with in their work, what needs to be improved and added.

Selling goods

The most banal, but at the same time a win-win option is a grocery store. In provincial cities, stores do not pamper residents with a variety of assortments, and federal grocery chains have not yet reached many.

In addition to basic necessities, residents lack quality clothing and shoes, household goods and other things. Market research will allow you to identify which areas are not covered and choose the right niche.

Production

Most often, small towns are located near some kind of factory - a city-forming enterprise where most of the population works. Open your own production - not a factory, of course, but a small full-cycle enterprise. For example, a bakery - in many cities there are problems with quality bread. If you occupy this niche, there will be no end to buyers.

In addition, labor is cheap here and there will always be employees for a company that assembles shovels, for example, or produces paving slabs. But then it will be necessary to establish sales in other regions and regional centers.

You will not only earn money, but also create additional jobs, and in case of great success, a family business that you will pass on to your children.

What kind of business can you open in a small town - TOP 8 ideas that work

This is just an indicative list and you don’t have to limit yourself to it.

Flower business

I would like to voice an unusual but interesting option for making money on flowers.

Small towns are full of private houses where hardworking women compete in growing a wide variety of flowers. In the summer, organize the purchase of the most beautiful specimens for a small fee and put them together into successful compositions. And in winter, engage in the traditional supply of flowers for the holidays and provide decoration services for weddings and other celebrations.

Renting out premises

This profitable option is for those who have free money to purchase residential or commercial space. Pay attention to the towns at ski and traditional resorts - during the high season, daily rentals are in great demand. And in the low season you can rent out the premises to business travelers.

The advantage of this option is that you will not lose the money invested if it fails.

Commission shop

Since in most cases the level of wages and the purchasing power of the population are low, people often have to turn to Second Hand stores.

It won’t be difficult to arrange the supply of things; you just need to take into account the tastes of the population. If you want to expand your business, sell not only used clothes, but also other goods. A pawnshop becomes a logical continuation of such a business.

Repair of household appliances

In areas with a population of more than 20 thousand people, there are already federal chain stores that sell modern household appliances - all kinds of multicookers, coffee machines and hobs.

Not every man knows how to repair newfangled equipment. And well-worn microwaves and vacuum cleaners also require periodic maintenance. People here are more used to repairing things rather than throwing them away when they break. Therefore, a flow of clients to a good specialist is guaranteed.

Opening a private kindergarten or development center

If in large cities people pay 10 thousand or more for a private garden, then here be prepared for lower bills. However, private kindergartens are in great demand among the population against the backdrop of a reduction in preschool institutions. Of course, in this case it is necessary to carefully select personnel and control food.

Provincial cities lack a variety of entertainment and educational programs for children. Within the development center, you can offer several groups to choose from. The only question here is where to find competent personnel.

Nowadays there are a huge number of developmental programs for children that do not require special training - you just need to love children.

Finger painting, sand therapy, baby yoga and first steps in English will fit perfectly under one roof. And the traditional children's playroom will become a favorite place to spend time for mothers and babies.

Furniture repair

Low wages do not allow residents of the province to buy expensive modern furniture. However, everyone has a need for beautiful and high-quality things. If you have a friend in mind with golden hands, organize a tandem, where you will organize the business and attract clients, and your friend will repair and update outdated furniture.

You just need to purchase the necessary tools and materials, and send a friend to a course in upholstery of upholstered furniture. This is a very profitable option, despite its apparent simplicity.

Hairdressing services

It also happens that in small towns there are not enough beauty specialists. Hairdressing services will be in demand always and everywhere as long as people grow hair. But besides this, women love manicures, cosmetology, and makeup.

If you have a diploma as a hairdresser and are inclined to open your own office, take courses in makeup or aesthetic cosmetology. This way you will expand the list of your services, which means you will increase the number of clients.

“Everything for 50” format stores

This is a real money magnet, especially in small towns. The biggest difficulty in organizing the work of such a store is calculating the profitability of sales, since the purchase price of some goods is higher than the selling price.

This is compensated by a large markup on other groups of goods. You can start small by stocking your shelves with cheap and functional products. And in the future, after studying the needs of the population, we will expand the range. And promoting such a store is as easy as shelling pears - housewives and word of mouth will do it for you.

There are other options: buying a franchise of a popular catering establishment such as KFS, a dumpling shop or pizzeria, a karaoke bar, a bowling alley or a dry cleaner, where they will help you at the opening stage. But they are quite expensive and have their pitfalls, so we’ll leave them for another article.

Where to start - step-by-step instructions

The key to the success of any undertaking is a properly drawn up plan to achieve the goal.

Take advantage of expert insights.

Step 1. Choose a direction and analyze competitors

First, decide which direction will bring you more pleasure in your work. What can you do with enthusiasm?

After you find the answer to this question, answer the following: will this business be useful and in demand in the location you have chosen?

If yes, then move on to studying your competitors. The following indicators are important here: their location and distance from each other (it is better to visualize this on a map); level of service, price range and breadth of assortment.

It is better to summarize all these indicators in a comparative table, which will clearly show the pros and cons of your competitors. Take the time to visit their establishments yourself and personally evaluate the work.

Step 2. Draw up a business plan

In the business plan, you need to take into account all the costs and write down all the steps to implement your idea.

First, write down each task and the time it will take to complete it in as much detail as possible:

• searching for suitable premises;
• selection of employees;
• search and purchase of equipment;
• sign making;
• what repair work needs to be done in the premises;
• employee training;
• registration of a legal entity - for a small business, an individual entrepreneur is enough.

After that, start calculating costs.

Here are the main expense items:

1. Rent.
2. Internal and external design of the point.
3. Equipment costs: no need to buy if you can rent.
4. Salaries to employees.
5. Advertising costs: outdoor advertising and advertising on social networks, posting advertisements, making booklets (optional depending on the type of your business).

Step 3. Launch the project and look for clients

After you have completed all the points of your business plan, decide what you will do yourself and what it is better to entrust to contractors. Often, new entrepreneurs take on the entire burden of tasks to reduce costs and fail.

If you don’t know how to attract customers to your “Everything for 50” goods store, then trust in the hands of SMM specialists who will be able to show advertising of your store to residents of the town.

How to correctly analyze the market and competitors

Competitor analysis provides basic information for drawing up a business plan based on market needs. A competitor location map will help you choose the optimal location for your point.

Keep in mind that it is advantageous to locate next to related businesses. Thus, it is advisable to place a flower shop near a candy store or alcohol store; tire service - next to the car service; furniture repair - next to the furniture store.

A competitor comparison chart provides comprehensive information on what prices to charge and what products or services to add to your portfolio to outperform your competitors. To complete the picture, ask your friends or post a survey in the settlement group on social networks.

The more you know about your competitors, the higher your chances of beating them.

How to grow your business

Competition in the province is often small but fierce. How you establish yourself initially among locals will play a key role in the future of your business. Therefore, always try to provide the best possible service.

Large retail chains took an example from the West and were the first in the country to introduce service standards. These standards take a long time to reach provincial cities, and here people pay more attention to the politeness of the staff and the quality of service.

Teach your employees to smile and wish them a good day - and you will soon notice an increase in the number of regular customers.

Regularly conduct mystery shopper raids on your toughest competitors and use the information you receive to improve your business.

You shouldn’t spread rumors like “one client told me that he recently bought expired goods from Vasily” if you can’t back them up with anything. Word of mouth in villages works both ways, and in this way you will only ruin your reputation.

Loyalty programs work great in conditions of limited competition. Since there are not many clients, try to look for an individual approach to each one. Friendly attitude and individual privileges are the best engine of trade in such conditions.

What is the basis of a successful business in a small town?

And a few more fundamental success factors.

Remember them and don’t forget to put them into practice.

Product Availability

Keeping in mind the level of salaries and purchasing power of the population, try to keep prices always at the same level. And take this into account when developing a price line - in the difficult conditions of small cities, price stability is important to people.

And don’t forget that in a city that can be walked around in 30 minutes, it’s not at all difficult to go to a nearby store where prices are lower.

Close attention to competitors

A small number of competitors is one of the main advantages of entrepreneurship in small towns. Always stay up to date with your competitors and changes in their work. Any mistake by a competing company is a chance to improve its performance.

Consistently good reputation

The opening of a new store is a big event for the life of a provincial town, so be prepared for close attention from residents.

During this period, everything must be impeccable - the quality of service and goods, the level of service and promotions. If you manage to win the favor of buyers at this stage, then you are guaranteed a flow of regular customers.

A few more ideas in video format:

Conclusion

You don't have to live in a metropolis to open your own successful business. Quality and a serious approach to business are valued in any city. Technologies used in business today allow us to work from anywhere in the world.

(2 ratings, average: 5,00 out of 5)

It’s not just metropolitan residents who want to earn good money. Residents of the province also hold their own business in high esteem. For a small town, of course, there are not so many suitable ideas to help. However, there is always a way out. And you need to start by looking for a business with low competition that will provide the necessary push at the start.

A small city is characterized by a small population, usually from 15 to 60 thousand people. In such settlements, retail trade is highly developed, there are small markets and small wholesale networks. The range of services provided by small organizations and private entrepreneurs occupies the bulk of all areas of business.

Very often, a newly-minted private entrepreneur, who does not know which business is the most profitable in a small town and does not have his own clear plan, begins to test himself in a competitive field, which in many cases turns out to be a failure for his activities. To prevent this from happening, you should first of all become familiar with the main advantages and disadvantages of such a business, as well as identify an unpromoted but profitable area of ​​activity.

Profitable business in a small town - your profitable plan

First, you must make an objective assessment of the current market. What new product or service would the residents of your city like to see? What do consumers need and want? What weaknesses characterize your future competitors? And, of course, the main question: “What is the most profitable business in a small town?” Each locality may have its own, different answers, so it would not be entirely correct to advise something specific in this case. A sparsely populated city is good because all its residents are more or less familiar with each other, so it’s easiest to find out what your neighbors and acquaintances want and whether they are willing to pay for innovations. You can conduct a little research: survey citizens about what is missing in the city and what they would like to see. Perhaps in this way they will give you an idea and open your eyes on how to choose a profitable business for a small town.

You cannot open a business if you are not familiar with the subject matter of its activity, if its specifics are far from your interests. As a rule, such enterprises never end in success. Sheer enthusiasm, as they say, will not get you far.

The main disadvantages of doing business in a small town

First of all, I would like to focus on the disadvantages that affect the potential and profitability of a working business. Perhaps, after reading them, you will get scared and lose interest in the topic “What is the most profitable business in a small town”, but do not rush, it is better to read the article to the end.

• The main disadvantage of such a business, of course, is the low traffic capacity. So, if, for example, you take a more accessible place in a city with a population of about 20 thousand people, then it will still have less efficiency than an ordinary ordinary place in a large populated area, for example, with a population of 150 thousand people. Therefore, the most accessible places in a small town should be considered.
• The second - no less significant disadvantage - is the low salary of city residents. It is no secret that residents of the province receive less for their work than their counterparts in larger settlements. Therefore, we can draw a fairly simple but logical conclusion: the lower people’s salaries, the less likely it is that part of the money earned will be used to purchase your goods and services.
• Don't forget about competition, you can't live without it! The city is small, profitable areas offering essential goods are already jam-packed, there are enough people who want to have a good income. And, on top of everything, large regional and federal chains go everywhere with their goods and ruin the lives of local merchants.
• The last disadvantage is the widespread shortage of qualified personnel. Of course, there are professionals everywhere and always, but finding them can take a lot of time, and sometimes you even have to lure them away with the promise of a higher salary.

...and the benefits

Of course, there are a lot of disadvantages, but every disadvantage can be turned into an advantage if desired. If you are still wondering what business is best to open in a small town, then you are ready to fight for your place in the sun.

• The main advantage, which ranks first in importance, is the fairly low price per square meter of rented space. A profitable business with minimal investment in a small town implies a reduction in business costs, and therefore an increase in the entrepreneur’s potential income. And this plus just contributes to this situation.
• In order to turn competition into a big advantage, you need to become a beginner in your business. Find a business area that does not yet exist in the city. No competitors - no headaches.
• In order for the working staff to become a plus, you need to determine which business (the most profitable in a small town) does not need professional staff. In reality, there are a huge number of niches that require regular labor to operate. And, as a rule, cheap.
• Finally, I would like to highlight a plus, which is quite difficult to obtain, but it is possible by providing the population with high-quality goods or services. This is the trust of citizens in your business. It is necessary to plan correctly and offer residents the optimal ratio of price to quality of goods and services provided. And laudatory reviews from people will not leave you without a good monthly income!

As mentioned above, a sparsely populated area is characterized by a minimal level of demand, a small average check amount, a limited number of potential buyers and a limited territory for business expansion. However, in such towns there is a stable demand for consumer products and services.

You can start a business in any city. But in order to achieve success, the following features must be taken into account:

• Choose a niche for your business in a small town wisely. The possibilities and implementation of the idea in a metropolis are more realistic. And what is profitable for a large locality may not live up to expectations in a small town.
• Approach the planning of your activities correctly: optimize costs, use income for development.

The most important thing is to have the desire to work, to work tirelessly, without being distracted by various holidays and weekends, to learn to ignore various ridicule, especially in case of possible failures at the start. If your activities are focused on the population, then you can build a profitable business in a small town. The basic ideas will help you with this.

Business idea No. 1. Private kindergarten

Today, given the current demographic situation, small towns often have problems finding a kindergarten for a child. This is due to the fact that the number of open government institutions is extremely small, and some of them are also closing. Working parents will be happy to entrust their child to you if you offer them the best price and quality service. The amount of starting capital here is quite large, and payback will take some time, but this project has repeatedly confirmed its success. The main thing is to do your job well, and reviews of a good private kindergarten will instantly spread throughout the city, you can be sure.

Business idea No. 2. Solving minor household problems

This idea can easily be categorized as “The best business ideas for a small town.” After all, opening an agency called “Man for an Hour” or “Wife for an Hour” is a quick-paying activity, the organization of which does not require large finances. The activities of such companies are related to solving household chores, for example, cooking, washing, assembling/disassembling furniture and other household chores. It is very convenient that for this business you do not need to rent premises and immediately hire staff. At the first stage, it will be enough to buy the necessary tools, register an individual entrepreneur and place advertising so that as many people as possible learn about your service. In principle, you can get by with a financial investment of 25,000 rubles. It should also be noted that this business is ideal for people who love to work and are not afraid to do the work themselves and are willing to earn a small but very stable income.

Business idea No. 3. Bakery

Opening a small baking production is another good idea for a business in a small town, since high-quality baked goods are always in high demand. True, expensive equipment and the necessary collection of a whole package of permitting documents can be a strong argument for choosing a different business project. But if you still decide to open your own bakery, then you will need start-up capital, the amount of which will be approximately 1.5 million rubles. In this case, you should expect that the project will pay for itself in full no earlier than in a year. If you wisely invest this amount in your bakery, you will achieve a truly high-quality production line for bakery products.

Business idea No. 4. Organization for repair and production of keys

In order to open such an organization, you do not need to be a great specialist. And all because the latest equipment in the form of a machine for creating keys will do all your work on its own. You can work in the workshop yourself, and a small space is enough. Such a business allows you to save on both employee wages and rent. If you wish, you can make keys at home. This will completely eliminate the cost of rent. If you are more or less knowledgeable about repairing things such as irons, umbrellas, food processors and other similar small items, then you can additionally think about providing services for their repair. This will increase the client flow and the amount of revenue received. The cost of opening a workshop will be approximately 70,000 rubles.

Business idea No. 5. Online store of handmade goods

If you are a creative person and have good skills in sewing, knitting and other types of needlework, then you can easily answer the question of what benefit your creative nature will tell you. After all, you can put your abilities to use and make good money from it. The problem of a small town in this situation is that there is little demand for the results of your creativity. But modern technologies help solve such nuances. It is enough to create an online store where you will accept orders for the production of exclusive hand-made products and sell those that are in stock. Shipping to other cities should be done by cash on delivery by mail, and the price tag for shipping must be included in the price of the goods. The demand for high-quality and creative products is always high. All you need to start an online business is a website, you can order it from a professional or take the trouble to create it yourself, if, of course, you have some skills. You should also pay due attention to promoting the resource in search engines to increase the number of customers. The required amount of starting capital may be limited to 25,000 rubles.

Business idea No. 6. Opening courses (dancing, martial arts, etc.)

Today, many parents are thinking about where to place their child so that the child learns not only the school curriculum, but also develops additionally, gaining new knowledge and skills. This contributes to a fairly high demand for all kinds of courses. When choosing a direction, you should be guided by what you understand and what classes you can teach on your own. Dance courses have always been very popular. The initial capital for such a business project greatly depends on the planned number of students and on your teaching abilities. For example, by agreeing on cooperation with the House of Culture, you can significantly reduce the cost of renting premises. You should also not neglect fashion trends; it is necessary to teach current dance styles. You should also develop a good advertising campaign to recruit the required number of students into the group that you can handle.

Let's sum it up

As can be seen from the article, there are more than enough opportunities for active residents of small towns. And the above list of ideas is far from final. If you think about it, everyone will most likely find many more relevant entrepreneurial ideas that can solve the problem. Several project options given in this article have repeatedly proven their viability. However, if you still haven’t found a business to your liking, then there is a great opportunity to start your own business on the Internet. Here you can simply work, sell, enter into contracts with clients online. In addition, knowledge of English makes it possible for you to interact with citizens of other countries.

Perhaps your path lies a little different from your usual route. And it is you who will be able to open a different, uniquely profitable business in a small town. New business ideas appear at an enviable speed. Who knows, maybe you can come up with something that another person hasn't thought of. Don't be afraid to take a step aside. And don’t try to find a commercial component in every idea. Just start changing the reality around you. First mentally, and over time in reality, and then it will become much more interesting and brighter, and your life will be richer. In all senses.

Thus, it is quite possible to find a profitable business idea and implement it in your small town. But for the idea to be a success, it is necessary to take into account the location of your locality. And with some effort and making an accurate calculation, you can benefit not only yourself, but also make life easier for your fellow countrymen.

Are you new to business? It is quite difficult to maneuver among the pitfalls of the existing structure. Let's imagine several possible options: production, trade, services.

These are the areas where competition is fiercest. However, it is in these areas that a small business can successfully compete. Since to enter a niche, for example, financial and banking services or construction, you need to have quite a significant start-up capital.

So, you have decided to set off on a free voyage. Having chosen a field of activity in which you are able to make specific efforts with a real prospect of income, having selected a team of like-minded people, you take the first step: you need to decide on the location.

The direction of activity plays a significant role. Further success depends on this. For example, if you are opening a retail outlet or catering establishment, you need to take into account the traffic factor.

If you have a ready-made business premises in mind, it is easier to decide on the scope of the included services. What is always in demand among potential consumers?

• Public catering. The restaurant business is a rather serious area that requires organizational skills. Here you need to have at least two rooms - a general one and one for VIPs. Business in a small room is organic, for example, in the case of arranging a compact and cozy bistro, a mini kitchen for preparing donuts and other simple confectionery products, a store with an assortment of the most necessary products for everyday use;
• Sphere of beauty. These can be a variety of hairdressing salons, mini beauty salons with a regular clientele, solariums that are in off-season demand;
• The sphere of everyday life. An extremely popular business in the basement of apartment buildings is workshops for minor repairs of wardrobe items: clothes, shoes, accessories and leather goods;
• The sphere of art and luxury. Certain urban areas benefit from locating antique shops or jewelry makers.

The application of your own efforts depends solely on the capabilities, abilities and desires of the small business representative. You have taken the first step - you have chosen a room.

What needs to be taken into account in the future to successfully maneuver in a sea of ​​fierce competition? The answer on the surface is the financial component.

Cost of renting non-residential premises

This factor depends on many nuances. Location: premises close to central areas with a high level of traffic are several orders of magnitude more expensive than similar ones in residential areas or on the outskirts of the city.

Infrastructure is of great importance. How close is the store to public transport stops? Alternatively, the structure of the residential sector - apartment buildings are usually inhabited by potential buyers.

Therefore, the possibility of making a decent profit, for example, from the sale of fresh and high-quality food products is extremely high.

An important factor is the status of the owner. Non-residential premises can be: city, federal, private. Both the rental algorithm and the final cost depend on this. Let's look at examples.

You can read about the latest news and trends in franchise business

Non-residential premises owned by the city

Start: take part in a competition for the right to rent premises from a non-residential property. This is the most profitable option for entrepreneurs. Since, usually, the final cost is an order of magnitude lower than the market price.

It is worth considering that specialized competitions focus on such factors as real benefits for the city. Therefore, it is necessary to outline a clear plan for structural development.

For example, a store should not disturb the landscape; the façade should be designed in the general style of the surrounding buildings. Outdoor advertising is placed in such a way as not to cause inconvenience to residents of the area.

This especially applies to remote shields. If an entrepreneur expects to open a 24-hour establishment, then it is necessary to pay attention to the peace of mind of the residents of the area. All these nuances will be considered by the competition committee.

Non-residential premises in federal ownership

In this case, an appraiser is invited to draw up a reasoned basic estimate. Usually, the cost is close to the market price.

Non-residential premises in private ownership

You need to focus on the current market value. The lease agreement is short-term with the possibility of extension. Advantages: the final price includes utilities, cleaning and other services.

The tenant does not spend his own funds on repairs and routine maintenance of non-residential premises, as this is the responsibility of the owner.

How to rent non-residential premises

There are several options. Which one is most acceptable is up to the tenant to decide. Everything depends on the situation. Usually, there are a lot of class A offers on the market. These are elite premises with a fairly significant rental rate. However, small businesses do not always need such space. Class B is in great demand, and accordingly, it can be difficult to find what you need on the non-residential real estate market.

In this case, it is best to turn to professionals. Realtors will select an option suitable for each specific case. Payment for specialist services is determined depending on the final cost of the rented premises.

Typically, the rate is 50% of the monthly rent. Alternatively, the realtor can set a fixed rate. This is cost-effective in cases where the proposed activity is specific and the premises must be equipped accordingly, which makes searching difficult.

Duration of the lease agreement for non-residential premises

This is an extremely important point that you should pay special attention to. What's the nuance? There is such a thing as state registration of leases.

Typically, such an act is performed if the premises are rented for a period of more than 12 months. How to avoid this formality? Conclusion of a lease agreement for a period of 11 months. Typically, this is practiced by owners of privately owned premises.

Significant disadvantage: change in rate. At the end of the lease period, the owner can increase the price. No one is immune from this, since the contract is concluded for a certain period.

And further extension is possible with a new fixation of the rental rate. Therefore, it is more profitable to enter into long-term contracts. However, this is not always possible with a private premises.

Anyone who rents or leases non-residential premises needs:

If you have non-residential premises that can be used for business, the best solution is a franchise:

Rent of non-residential premises for a store

A store is always profitable in the long term. Naturally, subject to competent marketing. Retail premises can be intended for both the sale of non-food products and the sale of food products.

Each option has its own nuances. But in any case, the store implies a constant influx of potential visitors. Therefore, it is necessary to comply with the regulatory requirements of regulatory structures.

It is important to know a few basic nuances that should be recorded in the lease agreement:

• The parties and grounds of the agreement are clearly stated;
• Description of the leased object includes: actual location address, name - full or partial premises, inventory number, functional purpose - store, actual area;
• Fixed rate;
• Methods of transferring a leased property;
• A clearly defined period with the possibility of extension or lack thereof.

Watch the video: When renting a room turns into a headache

Rent of non-residential premises in Tyumen

Renting premises for small businesses in the non-residential sector is most acceptable with the help of professionals. This can guarantee protection from numerous incidents, which in the future will lead to expenses that were not predicted in advance.

As a rule, the consultant will introduce you to the basic assortment offered. In case of special wishes from the client, the agency will conduct market research and select what is required.

By collaborating with colleagues in the real estate industry, realtors have the opportunity to quickly find premises of the exact class that will suit the client in each specific case. This is an undoubted advantage that is worthy of the costs required to pay for the services of professionals.

Alternatively, you can find the required premises on specialized online sites. Landlords regularly update their offer database. This may save money but prolong search time.

Hello! Today we’ll talk about business in a small town and give you 28 profitable business ideas.

The article will be useful to those who are tired of working “for someone else”, and to those who are thinking about starting their own business due to the loss of another job. Also in the article I will give 28 business ideas for a small city that are the most profitable.

Business in the provinces has a lot of its own characteristics compared to business in large cities. If you take this specificity into account at the business planning stage, you can carve out quite a financial niche for yourself.

What to consider to open a business in a small town

The peculiarities of entrepreneurship in small towns are related to the specifics of their economic development.

Low purchasing power. Please note that your future clients and customers are residents of the province, where wages are low, the labor market is small, and there is simply nowhere to earn a lot. Agree that selling some exclusive expensive items is simply stupid. Examples of such a business include: a fashion boutique, a car dealership, a VIP-class beauty salon, and a purely vegetarian restaurant.

Such business ideas in a small town will not find their consumers - instead of profit, you risk receiving a loss.

Shortage of basic goods. Yes, this happens too. Analyze the availability of shops and pharmacies in your area. Is there a supermarket in your part of the city, or do you need to go to the other end of the city? Or maybe in your city there are no clothing stores representing popular chain brands, and all residents of the city either go to the local market to get dressed, or go to the shopping center of a neighboring city? Or maybe in your locality there is one pharmacy for everyone? Analyze the situation: what doesn’t exist in your city, but would really like to see in the future?

Plan to expand in the future. In a small town, business development may be limited. Why? Everything is simple here. At first, your business may attract a large number of customers, but then the increase in demand for your goods or services will begin to slow down and stop altogether - the city will run out of people willing to buy something from you. If you want to develop further, you should think about this in advance. Perhaps over time you will be able to expand, and the number of your clients will be replenished by residents of nearby locations.

Low barriers to entry into business. This can be considered one of the advantages of doing business in a small town. Indeed, the costs of renting premises, advertising, and paying employees in the provinces are significantly lower than similar costs in a large city.

Favorable competitive environment. In the provinces, it is easier for a novice businessman to obtain government support to start his own business. Small businesses are often encouraged, there are many support programs - this issue also needs to be studied. If you can take advantage of some privilege, you should do it! Some entrepreneurial niches may be completely empty in your year.

Advertising in the form of “word of mouth”. On the one hand, this is great. Since the news about your newly opened store will quickly spread throughout most of the city. But this phenomenon also has a minus: if you make a mistake even once, the whole city will also know about it.

What business to open in a small town

What exactly can a budding entrepreneur do in the province? What exactly to sell or what services to provide? How to make this difficult choice? Let's list a few points.

Take on what you are good at. This is an ideal option for your first experience in business. You have worked for several years in a company and feel like an expert in your field - you can work independently. The most typical example: an accountant. An experienced accountant can easily open his own business providing accounting and tax accounting services, preparation and submission of tax returns.

There will always be a demand for such services: it is easier for small organizations and individual entrepreneurs (and there are many of them in the province!) to turn to such an accountant than to hire a permanent employee. Accounting support in this case will cost less than the salary of a full-time accountant. In addition to such a business, you can also consider the option of organizing courses: if you are an expert in your field, you can pass on your knowledge to others. Other examples include notaries and lawyers, cosmetologists, photographers, and massage therapists.

Pay attention to those areas where there will always be demand. There are certain business niches where sales do not depend on economic crises or other factors. Food, personal care, health, inexpensive entertainment - all this is always in demand.

Organize a business that provides scarce services. For example, in provincial cities there are very few affordable inexpensive entertainment options - city residents, both adults and children, have nowhere to go in their free time. I see that now they are actively installing trampolines in well-traveled places, for example! Analyze possible “scarce” options. What if the city lacks just your implemented business ideas: don’t forget about the affordability of your services.

Explore the Internet. This advice can be taken in different ways. You can launch an online store, but in a small town this idea will not find its customers - the target audience is very small, although in some cities such stores can operate successfully. But creating an Internet cafe or organizing Internet courses (using the Internet, creating websites, the basics of copywriting) may well turn out to be successful ideas. A good option would be to work on a citywide website on which all city news, announcements and other interesting information will be posted.

Savings and more savings. Residents of the province will be attracted to those services that will allow them to save money. This includes all repair services for clothes and shoes, apartments and cars, hairdressers with affordable prices that offer the full range of basic services at affordable prices. And the complex “House of Life” may generally become the best option: low prices will be compensated by constant demand from local residents.

Business based on local products. What's the point? Buy in your locality, and sell in a large city. Local products in the form of berries, mushrooms, fresh vegetables, fish and farm products can be purchased at low prices. In a large metropolis, “eco-products” are now in fashion, which means that the resale margin can be quite significant. It’s even better if the products are not simply resold, but first processed: options include small canneries, smokehouses, bakeries and other similar enterprises.

Small-scale production has not been canceled. You can produce goods to sell to other cities or make do with your own small town. It could be anything: a bakery, furniture production, welding work, etc. The main thing is to think! Production costs will be cheaper in a small town.

We take someone else's idea as a basis. Business based on someone else's idea is called franchising, that is, you no longer have to create a business from scratch - from the very beginning you will represent a well-known brand. Franchises are now offered by many well-known brands. Which one to choose: clothes, cosmetics, fast food? Here you need to focus on the needs of city residents.

Let us briefly summarize our reasoning. Business in a small town can be very different; it can be organized in one of three areas:

• Providing services to the population: tire service and car washes, hairdressers and beauty salons, minor repairs, services of specialist workers - plumbers, electricians, welders, tilers and others.
• Trade in goods: grocery stores, pharmacies, stores of household chemicals, building materials, spare parts for cars - if there is an obvious shortage of them; selling handmade goods – it is better to combine sales through a retail store and an online store.
• Own production: processing of local products for subsequent sale in a large city, mini-bakery if there is none in the city.

Don't forget about the children! Children's clothing, shoes, private kindergartens, development and additional education centers, and various entertainment for children will be in demand in any city.

Consulting has not been canceled. You may be in a small town, but advise people all over Russia and even all over the world. The main thing is to be a specialist in the area in which there is a demand for consultations. Legal, accounting, psychological, medical, financial, etc.

TOP 28 business ideas for a small town

Below we present a selection of 28 business ideas for a small city. This is just a small part that we can give you. Therefore, in addition to these ideas, read other articles with collections of business ideas on our website:

• Section about;

We are also waiting for your ideas in the comments.

Business idea No. 1. Opening a private kindergarten

The amount of initial investment is 320,000 rubles.

The essence of such a project is the opening of a kindergarten that provides services for the development and education of a certain number of preschool children. The service is in demand due to the constant increase in the birth rate and the desire of successful parents to place their child in a good institution.

The implementation of the project begins with the preparation of all necessary documents, registration with funds and various authorities, and licensing. Most of the financial costs fall on the following items:

• rent of a large comfortable premises;
• purchase of furniture and equipment;
• arrangement of a room for cooking;
• staff salaries.

The average cost of one month for a child to visit such a private kindergarten is approximately 10,000 rubles. A group of 8 people brings in 80,000 rubles a month, and 30,000 rubles are needed for food and maintenance. Therefore, the minimum profit from working with one group can be 50,000 rubles. This is a dirty calculation, because there will also be expenses for utility bills.

Many kindergartens of this type practice new teaching methods and interesting programs, which significantly increase the cost of keeping a child in the institution. If you do not expect a quick return on the funds invested in the project, you can get a stable financial income over the next years.

Business idea No. 2. Tool sharpening services

Initial investment - 130,000 rubles.

A good business option that requires small financial investments does not depend on the season. The services of a master are constantly required by hairdressers, manicurists, restaurant staff, cafes and ordinary housewives. A specialist who constantly improves his skills and performs high-quality services will always be in demand among clients.

Organizing a tool sharpening workshop is considered an economically affordable activity, but getting started requires certain costs:

• rent and arrangement of work premises;
• payment for initial training courses and advanced training;
• acquisition of equipment for organizing the process.

The average cost of sharpening nail scissors or clippers is 200 rubles. The cost of such work, taking into account depreciation of equipment, direct and overhead costs, is no more than 100 rubles per order. With a minimum number of 10 calls per shift, you can calculate the amount of income as 100 rubles. For more complex types of hairdressing or cooking tools, prices are set correspondingly higher.

To increase profits, you can provide advertising, personally pick up and deliver tools to customers.

Business idea No. 3. Organization of well drilling

The cost of the project is 180,000 rubles.

The essence of this project is to organize the complete process of drilling and equipping a well on private plots to provide water for irrigation and household use. The service is in constant demand from owners of country houses and households who need to provide themselves with water. This is relevant in villages and small towns where there are problems with central water supply.

Most of these projects do not provide for the purchase of building materials, suggesting that the customer do this. Therefore, the main expense item is the purchase of a drilling rig with a full set of additional hoses, drills, and pumps. The average cost, depending on the manufacturer, is from 150,000 rubles, which will quickly pay off with painstaking work.

The average cost of a well laid meter is 1,800 rubles, and the minimum length of any well is 21 meters. Therefore, for the client, the cost of the company’s services will be 37,800 rubles. The cost of laying includes wages, physical wear and tear of the drill, overhead and transportation costs for an approximate amount of 14,500 rubles. A simple mathematical calculation of the results shows an income of 22,500 rubles. By constructing just two wells per week, you can fully recoup the installation costs in the first month.

Business idea No. 4. Making shawarma (shawarma)

Initial investment - 170,000 rubles.

The idea of ​​this project is to open a retail outlet for the production and sale of a popular type of snack - shawarma. Cooking a Turkish national dish requires minimal knowledge of cooking and small investments. A tasty and satisfying way to satisfy your hunger on the go is very popular among many students and visitors to public recreation areas.

Such a point can be installed permanently in a special tent or you can purchase an inexpensive trailer like the domestic version “Kupava”. This will become the main part of expenses along with the following items:

• purchase of equipment necessary for cooking;
• salesperson's salary;
• public utilities;
• purchasing products and packaging materials.

Calculating the cost of one prepared shawarma with overhead and direct costs shows the amount of 40 rubles, depending on the number of components. If you offer a product for sale at a price of 70 rubles, you can make a profit of 30 rubles per client. Having sold 100 such portions during a shift, the entrepreneur will receive a stable income of 3,000 rubles daily. After deducting all expenses for taxes and wages, the owner has 40,000 rubles at his disposal.

Business idea No. 5. Opening a tailoring studio

Initial costs - 200,000 rubles.

The essence of this idea is to open a small sewing studio offering services for repairing, manufacturing and decorating clothes. Such necessary work is in demand and popular, does not depend on the season at all, and covers a large number of clients of different ages. There are more and more people who want to look stylish, have original things, and breathe new notes into old coats and dresses.

You can open an atelier at home, but the best option would be rented space in a well-known shopping center, hypermarket or busy part of a residential area. Most of the expenses in a business plan come from the following items:

• purchase of sewing equipment;
• purchase of special furniture, mannequins;
• purchase of sewing accessories;
• rent of space or utility costs.

A small sewing studio is a business that does not guarantee a quick return on investment. At first, the average order bill is 300 rubles, and the main amount is hemming of things, fitting to the figure. By completing 15 such orders per day, you can achieve a profit of 2,000 rubles minus the cost. Advertising and cooperation with ready-made clothing stores can be of great help.

Business idea No. 6. Opening a clothing store

Estimated costs - 250,000 rubles.

The essence of the idea is to purchase high-quality knitwear and some types of economy-class clothing from a manufacturer, and sell them to the consumer in a small store. This popular and widespread type of business activity can bring stable profits even in a competitive environment, if you choose a place of trade and select an assortment wisely.

To open a store you do not need a large premises. You can rent for a department or several square meters in a shopping center. A modern option would be to place the goods in an online store, with delivery to the buyer in his area of ​​residence.

Specializing in inexpensive practical items will bring returns faster than selling famous branded items and will require less investment. Additional costs include:

• delivery of goods from the supplier;
• payment to the hired seller;
• acquisition of display cases, mannequins, racks.

Selling knitted clothing in a stationary store with a real markup of up to 40-50% will help you achieve a stable turnover of funds and receive a net profit after the first year of operation. Working with manufacturers directly will significantly reduce the purchase price and increase the income from the project.

Business idea No. 7. Opening a jewelry and accessories store

Preliminary costs - 100,000 rubles.

The essence of the project- search for suppliers of original accessories, jewelry, their sale in the store. The popularity of this business is due to the growing interest in handmade items, exclusive gifts and souvenirs. Such products are aimed at a female audience who are happy to purchase new jewelry.

You can purchase goods in this category:

• in specialized warehouses for souvenir products;
• from home-based craftsmen offering piece goods.

The latter willingly offer products for sale at a certain percentage of sales. They can be exhibited in a rented department of a large center, organized via the Internet, or participate in sales exhibitions. High traffic can be ensured by the proximity to women's clothing and cosmetics stores and a beauty salon. As additional income, such stores offer master classes on making accessories and jewelry.

The cost of the products offered depends on the trade margin. Small trade turnover is offset by high profitability and unlimited shelf life. Therefore, you should not expect a quick payback, focusing on the average period of 10 months.

Business idea No. 8. Opening a coffee shop

The initial investment amount is 180,000 rubles.

The essence of the business project is the opening of a small coffee shop with a certain assortment. It is an island or department in a free zone of the shopping center, where everyone can drink or take a cup of aromatic drink with them. Such a miniature establishment is aimed at high traffic, and the best location would be the presence of shops and higher educational institutions.

It is good to start a new business format using the franchising method, which consists of full support of each stage by the parent company. Certain dividends give you the right to work under a well-known brand and use their supplier base. Additional expense items:

• payment for placement;
• long-term rental of special coffee machines and other equipment;
• arrangement of an island with places to accommodate clients;
• purchase of high-quality coffee raw materials.

Every day the coffee shop sells from 50 to 150 cups of hot coffee at an average price of 70-100 rubles and a cost of 30 rubles. The calculation assumes receiving a daily profit of at least 2,000-10,000 rubles. Involving confectionery products and original coffee recipes can significantly increase income, fully recouping all investments in a few months. Business in such a small city will be profitable if the population is over 50,000 people.

Business idea No. 9. Flower business

The approximate investment is from 150,000 rubles.

The general essence of the proposed business idea is to organize the process of purchasing fresh flowers from distributors, packaging them, arranging them in designer bouquets and selling them through retail outlets or flower boutiques. The relevance is due to the stable high demand for flowers and the quick payback of this business.

To implement the project, it is necessary to find a wholesale supplier of the assortment of flowers, determine the method of implementation (a retail outlet in the transition, a boutique or an online store). To open you will need:

• rent a room for selling and storing flowers;
• install equipment to create temperature conditions;
• hire distributors, train florists in courses if necessary.

An additional expense item will be staff maintenance, delivery of flowers to clients, and packaging materials.

The minimum payback period for a fresh flower store is 1 year. The markup that can be set on such a product is seasonal. During the pre-holiday period, an increase in cost of 150-200% is allowed. An increase in the price of fresh flowers in the range of 80-100% contributes to the emergence of regular customers.

The disadvantages of this project include a high percentage of competitors, a short shelf life and the creation of special conditions for live goods.

Business idea No. 10. Fruit stall

Initial financial investments - from 100,000 rubles.

The essence of the project is wholesale purchases of fresh fruits, their retail sale to the buyer in a special stationary stall. This type of small business is characterized by small initial investments, high competition, but constant profits with a reasonable approach to trade margins and compliance with trade standards. Fresh fruits are in demand in any season, but depend on changes in the assortment.

To open a stall, you should carefully study the competition and select places with good traffic: departments in markets, shopping malls, pavilions near transport stops, metro stations. To implement the project you will need:

• stationary stall, open or closed tent;
• concluding an agreement for the wholesale purchase of fruits;
• purchase of weighing and refrigeration equipment.

The small size of the stall helps reduce costs for renting land, utilities, and taxes. Special attention should be paid to sanitary standards and quality of customer service.

The percentage of trade margin can range from 50 to 100% depending on the name of the product and its exotic nature. Therefore, the payback directly depends on the volume of trade turnover, and can range from three months.

Business idea No. 11. Opening a veterinary clinic

Approximate investment - from 150,000 rubles.

The general essence of the proposed business idea is to open a veterinary clinic offering a full range of therapeutic and preventive services for animals in a hospital setting or at the client’s home. The relevance is due to the high demand of the population for such services. Even in a highly competitive environment, a modern clinic with experienced staff and quality service can achieve recognition and stable profits.

To implement the project, it is necessary to obtain a license and special permission from the state veterinary authority to carry out work, as well as:

• purchase medical equipment;
• assemble a qualified team.

The main expenses are related to the acquisition and maintenance of equipment and remuneration of personnel.

The clinic's estimated profit is 150,000 rubles monthly. The minimum cost of admission is 250 rubles. There is a great demand for high-quality veterinary services; foster care and a hotel for animals are becoming popular. When receiving more than 25 people daily and carrying out specific operations, income can significantly exceed average figures.

The disadvantage of the business project is the high percentage of the cost of veterinarian services. It reaches 75% of the specified cost. Because of this, the investment pays off within 8 to 10 years of the clinic’s operation.

Business idea No. 12. Opening a car wash

The initial investment is 200,000 rubles.

For small entrepreneurs, the optimal business project could be opening a mobile car wash and dry cleaning service. A small compact complex fits in the back of a medium-duty truck and consists of a wide tent, a set of necessary equipment, and cleaning supplies. Particular demand for such mobile washing installations is noted among owners of large vehicle fleets and enterprises that hire them for comprehensive washing of cars and buses.

The total cost of a simple set starts from 200,000 rubles, and additional costs depending on the tasks assigned are:

• registration of work permits and documentation;
• payment of rent or sublease of the site;
• payment of wages.

The correct choice of location for a car wash is directly proportional to the number of customers. Therefore, the best option may be a residential area, a well-known hypermarket, or a busy highway entering the city. With an average cost of one car wash of 600 rubles and an estimated cost of 300 rubles, the average profit for servicing 10 cars will be 3,000 rubles.

Providing additional services for body polishing and interior dry cleaning will help to significantly increase profitability. During the seasonal downturn, a good profit is guaranteed by a carpet washing service.

Business idea No. 13. Opening a cosmetics and perfumery store

Initial investments - up to 300,000 rubles.

The idea is to open a store, offering cosmetics and hygiene products, cleaning and laundry compositions, and perfumes. Such a product is in great demand at any time of the year, used in everyday life. Analysis of this segment of the consumer market indicates the possibility of achieving success even in high competition with the right choice of trading strategy, reasonable prices and savings.

It is better to open such a point in a residential area with high traffic through the store. A non-residential apartment in a multi-storey building, an area in a shopping center or hypermarket would be suitable. The main costs for such a project:

• rental of a trading place;
• purchase of racks, display cases;
• purchase of wholesale quantities of goods;
• purchase and registration of the necessary cash register.

After opening, with an average markup of 40%, payback occurs no earlier than a year later, which is often typical for this type of trade. Most of the expenses go towards wages and maintaining the outlet, so the owner can take on some responsibilities. To attract regular customers, you can recommend promotions and advertising.

Business idea No. 14. Opening a butcher shop

The approximate investment amount is 300,000 rubles.

General essence of the project- opening and maintaining a store offering high-quality and fresh meat products. Food products are always in demand, and this type of business will bring good income. Therefore, opening a store that offers farm products with minimal markups can be a profitable investment.

You can open such a business using franchising or purchasing directly from farms, monitoring quality and freshness at every stage. There are some costs required to start the workflow:

• rental of retail space in the busy tiger center, on the market;
• purchase of refrigerated display cases and equipment;
• purchase of the first supplies of meat of various categories;
• equipping with special clothing and hygiene products for appropriate conditions.

Selling meat products requires creating ideal sanitary conditions and separating the cutting and selling areas. The average markup on some types of products can reach 50%, so the question of the payback of such a business depends on turnover and breadth of assortment. You should carefully choose the location on which the store’s traffic depends.

Business idea No. 15. Opening a baby food store

Preliminary expenses - 300,000 rubles.

The essence of the implementation of such a project- purchase from trusted wholesale suppliers of all types of baby food, formula and complementary foods, for the purpose of sale in a specialized store. Opening such a business is relevant for a big city, where the demand for such a product is high among young parents. The work should be based on a serious attitude to quality and cooperation only with direct manufacturers.

Large costs for opening such a store are associated with renting premises in a high-traffic area. The best option: proximity to children's clinics, grocery supermarkets, good transport links acceptable to clients. To organize the trading process you will need:

• special refrigerators for products;
• retail store equipment;
• furniture for displaying goods.

At the initial stage, it is worth looking for distributors of well-known brands in the region who, on a contractual basis, can provide refrigerated cabinets, free delivery and advertising. As an addition, you can offer the sale of goods through an online store website. Considering the high costs of setting up and starting work, you should expect the store to become self-sustaining no earlier than in 10-12 months.

Business idea No. 16. Opening a kebab shop

The minimum investment is 270,000 rubles.

General essence of the business project- organization of a stationary cafe with a small assortment of dishes. The main idea is to prepare shish kebab and serve it to customers to take away or in an establishment. The relevance is due to the high demand for such places of recreation, especially in the summer season, good trafficability near highways and park areas.

To organize such a project and implement the idea you need:

• select and rent a plot of land;
• purchase a tent or tent for comfortable conditions for staff and clients;
• provide the establishment with the necessary equipment and furniture.

The emphasis should be on quality meat, products, cleanliness and a cozy environment. The main amount of expenses quickly pays off with a large flow of visitors, so creating a reputation works no less than paid advertising. The owner should pay special attention to compliance with sanitary standards by employees.

During a shift, you can sell 150-170 servings of shish kebab, each of which is accompanied by additional snacks and drinks. Taking into account the trade margin of 100%, the monthly turnover of such kebab shops reaches 900,000 rubles, and the profit for a year of continuous operation exceeds 2 million rubles.

Business idea No. 17. Opening a lingerie store

Estimated costs - from 200,000 rubles.

General essence of the idea- opening a department or store offering underwear for women and men, swimwear and home sets of different price categories. Such a product has no seasonal demand, remaining relevant and in demand among beautiful ladies. Market analysis shows a steady increase in interest in good quality sets and lingerie over recent years.

To implement the planned project, it is necessary to think through and select an assortment that is focused on different shapes, sizes and ages of clients. It is better to open such a point in reputable shopping centers with high traffic of the target audience. After choosing a room you need to:

• purchase retail equipment, racks and mannequins;
• find a competent seller;
• develop an original design to create comfortable conditions.

The most popular are classic and unusual sets of good quality underwear, which are best purchased directly from a foreign supplier. The trade margin on individual products and sets ranges from 50% to 100%. Offering discount and gift cards and replenishing your product range can help quickly attract a certain number of regular customers.

Business idea No. 18. Opening a store selling draft beer

Minimum investment - 250,000 rubles.

The essence of the business idea- organizing and equipping a small store, searching for suppliers of fresh and live beer of several varieties, selling it to visitors in convenient containers. Such stationary points are always in demand among lovers of intoxicating drinks who prefer a high-quality and unpasteurized product. The relevance of the project is possible by combining a location with good traffic, quality customer service and the availability of a fresh product.

An excellent option would be to open a point in a residential area near metro stations, bus stops, grocery supermarkets or markets. To save costs and time, a good way would be to conclude an agreement with certain suppliers who will provide the equipment necessary for work for rent or lease (and sometimes free of charge), and ensure an uninterrupted supply of products.

The trade margin for the most popular varieties varies from 30 to 100%. Monthly income from one point in the warm months can reach 100,000 rubles. Considering the seasonality of the project, you can add soft drinks, kvass, packaged snacks for beer, and hot tea to go to the assortment.

Business idea No. 19. Renting electric cars for children

Initial costs - 100,000 rubles.

The basis of the project is the organization of leisure activities for children of different ages, based on the rental of modern models of electric vehicles and electric cars. This idea does not require special staff training, special working conditions and brings pleasure from working with small clients. Such sites with miniature cars are often located in parks, busy squares or near children's playgrounds.

Such a business project is suitable for implementation in small towns that do not have their own amusement park for children. The amount of expenses is distributed as follows:

• purchase of several electric vehicles;
• payment to the employee per shift;
• territory rental;
• transportation costs for transporting mini-cars.

The minimum cost of 10 minutes of rental on such a car is 100 rubles. On average it will work 30 minutes per hour or 300 minutes per day. This means that one machine can bring in 3,000 rubles per shift. The average cost of a new toy is 15,000 rubles, so we can talk about its payback in 5 days. Great savings come from working without the involvement of additional personnel and having your own truck for transporting such electric machines.

Business idea No. 20. Opening training courses

Initial investments - from 300,000 rubles.

The essence of the project– development of training programs, organization of the training process for clients of different ages. Short-term classes in aesthetic professions (hairdresser, makeup artist, nail service), the study of computer technology and driving lessons (driving school) are of great relevance. Language courses with different levels of preparation are no less in demand.

Implementation of the idea begins with developing a plan for training hours, obtaining a license and certification of training. The best option when looking for premises would be to rent classrooms by the hour at an institute or technical school. Main expenses:

• educational materials;
• necessary equipment, accessories;
• remuneration for qualified teachers;
• public utilities.

The profitability of such a business depends on the occupancy and number of students attending such courses. Providing monthly training for several groups with a total number of up to 100 people, the project can generate a turnover of 50 to 100 thousand rubles. Of particular importance is the advertising component, the constant introduction of new courses and in-demand professions.

Business idea No. 21. Opening a children's playroom

Initial investment - up to 300,000 rubles.

The essence of the business idea consists of organizing a stationary room for leisure of children of different ages, which does not require licensing. Such rooms first appeared in shopping centers and quickly gained popularity due to the lack of alternatives. Modern options offer a small range of entertainment, slot machines and sets of toys that can keep an active child occupied for several hours.

Such a business requires major financial costs when organizing, but quickly pays off with the right pricing policy and selection of responsible personnel. The main costs will be:

• payment of rent for premises;
• purchase of equipment, special furniture, labyrinths or trampolines;
• employee salaries.

Income depends entirely on the choice of the optimal location: cinemas, shopping centers, residential areas in big cities. The average cost of an hour of stay in a child center depends on the time, day of the week, and ranges from 100 to 200 rubles. With average monthly expenses and turnover of 50,000 and 100,000 rubles, respectively, you can achieve a profitability of 50%. You should attract customers with themed holidays, discounts and unusual toys of good quality.

Business idea No. 22. Opening a solarium

Preliminary investments - 390,000 rubles.

The essence of the business idea in the purchase of equipment for solariums, provision of artificial tanning services to consumers. Such projects are widely in demand in cities with a temperate climate and a small number of sunny days per year. The relevance of this service is due to the desire of young people to look healthy and beautiful at any time of the year.

You can ensure a flow of clients by renting a small space in a well-known beauty salon, health or sports center. At the first stage, it is better to limit yourself to purchasing 2 devices: vertical and horizontal. To open a project:

• re-equip the premises in accordance with safety standards;
• provide comfortable conditions for clients;
• arrange the administrator's workplace;
• purchase the required minimum of cosmetics.

Analysis of such business ideas shows the optimal profit margin at 25-30%. For the idea to be profitable, it is necessary to ensure the number of clients is 10-15 people per shift. This will allow us to reach a monthly turnover of 130-135 thousand rubles, which will help recoup the business in six months. Do not neglect self-promotion of the solarium, providing cumulative discounts and interesting promotions to expand the circle of clients.

Business idea No. 23. Opening an optical store

Preliminary costs - 350,000 rubles.

The essence of the business idea- opening a stationary store with a large assortment of glasses and accessories, providing optics selection and repair services to everyone. Good glasses in the middle price segment are in stable demand, so such a project will generate income even in a competitive environment.

To implement the idea of ​​an optical store, you need to choose a place with good traffic and convenient transportation. Non-residential premises on the ground floor of a high-rise building, renting a department in a supermarket, next to a clinic or metro station are ideal. To get started you will need:

• purchase of equipment for optics repair and vision diagnostics;
• installation of special showcases;
• equipping a doctor's office and a glasses repairman's workplace.

Making a profit depends entirely on creating a good reputation, advertising, a wide range of optics at affordable middle and economy class prices. You can increase your profit by selling models of sunglasses, lenses, and related products. Monthly income can be 200-300 thousand rubles, so the store will be able to fully recoup all costs within 7 months.

Business idea No. 24. Opening a gym

The minimum investment amount is 900,000 rubles.

The essence of the business idea– equipment of the hall with the necessary set of exercise equipment and accessories for sports. This service is consistently in demand among people who lead an inactive lifestyle and want to improve their health. Small gyms in the mid-price range are popular even if there are sports clubs in the same city.

Choosing premises for a future gym or fitness club is necessary after carefully studying the market and demand in a particular residential area. Non-residential space on the first floors of houses or small halls in palaces of culture are suitable for placement. For comfortable leisure and training, clients will need:

• arrangement of locker rooms, showers and rest areas;
• purchasing a variety of training equipment;
• appropriate decoration of the hall;
• attracting personnel with appropriate knowledge and education.

You can make a gym or a new fitness club popular and profitable by offering special family or children's programs, or inexpensive classes for older people. With an average subscription cost of 1500-3000 rubles per month and a minimum number of clients of 100 people, we can talk about full payback only after 1-1.5 years.

Business idea No. 25. Opening a beer bar

Minimum investment - from 1,000,000 rubles.

The essence of the business idea- equipment and opening of a small budget beer bar. A stylishly decorated establishment with an assortment of “live” beer can provide a stable income. Such cozy bars are highly valued among lovers of this drink. Stylish pubs that broadcast sports or offer simple snacks at affordable prices are very popular. The relevance of the project is due to the stable market growth of 17-18% annually.

To open such a beer bar, you should choose a work format (pub or restaurant), on which further work depends. A small establishment with 30 seats is considered optimal. It can fully pay for itself in a couple of years of stable work.

The main expense items when opening a beer bar are:

• renting premises that are optimal for traffic;
• original renovation and decoration;
• purchase of necessary equipment and furniture;
• purchase of the first batches of the product.

The trade markup in a beer bar can reach 1000% for certain types of products offered, and the average bill reaches 1500 rubles. This is a profitable project that requires the owner to constantly monitor all processes.

Business idea No. 26. Opening a car service and service station

Minimum investment – ​​over 1,000,000 rubles.

The essence of the business idea– opening a specialized car service center offering a wide range of repair services and car maintenance. The number of cars is growing steadily. Each of them needs specialized modifications, minor or major re-equipment. Therefore, a car service that offers high-quality and inexpensive work will always have a flow of orders from regular and new customers.

The main thing when opening a new service station is a good location and convenient transportation for customers. Before entering into a lease, it is best to conduct an analysis of the competition in the immediate area. For full work you will need:

• specialized room with communications;
• acquisition and installation of technical equipment;
• qualified personnel.

For convenience and quick consolidation in the market, you can choose a separate niche for your service station: servicing only certain brands of cars or tuning without repair work. A car service with affordable prices and excellent quality of services will provide owners with a stable income and can pay for itself within the first year.

Business idea No. 27. Open a private bathhouse (sauna)

Minimum investment – ​​1,000,000 rubles.

The essence of the business idea– opening an equipped private bath or sauna in a small town to provide services to private clients. This offer is aimed at people of different ages who love an informal type of relaxation. In addition to traditional services, we can offer an infrared sauna, classic massage and a refreshing pool. An inexpensive and cozy bathhouse will be popular in large and medium-sized cities.

Organizing a business project will require significant financial costs at the first stage:

• comprehensive redevelopment and renovation of the premises in accordance with technical standards;
• purchase and installation of equipment necessary for operation;
• equipping a relaxation area for clients and staff;
• advertising services in different ways.

You can place a bathhouse in a private house after a complete refurbishment. The average cost of an hour of stay can range from 800 to 1500 rubles, depending on the time of day and additional services. With an average load of 55%, monthly income can be up to 250,000 rubles. At this pace of work, a business project with a private bath or sauna can be repaid in 12-14 months.

Business idea No. 28. Opening a beauty salon

Minimum investment – ​​500,000 rubles.

The essence of the business idea– design and opening of a salon providing hairdressing and cosmetology services to the population. Modern people are happy to take care of their appearance by turning to professionals. Therefore, the market for such services is popular and is developing rapidly. This leads to high competition and requires thorough study of any.

To open a profitable and successful beauty salon, you need premises located in an area with good traffic and transport links. You can consider renting in shopping complexes or busy areas with an abundance of shops for women. The owner will require financial investments:

• acquisition of necessary equipment;
• arrangement of work and rest areas;
• decoration of premises;
• advertising services.

Analysis of similar projects suggests the optimal markup size is 200 - 250%. It includes not only the costs of maintaining the salon, but also the constant training of staff and the development of new cosmetic services. The payback period can depend on many factors, usually ranging from four months to a year.

Where to start a business in a small town

Directly depends on the type of business. For a small business, one of the special modes is suitable: you need to choose the most optimal one, where the amount of tax payable is less.

Opening a business even in the smallest city without any investments is almost impossible: some investments still need to be made. Therefore, be puzzled by the question, or.

You can use your own or contact the bank for. If you manage to find a free niche and organize a profitable business, then all the invested funds will pay off fairly quickly.

What ideas do you have for starting a business in a small town? I'm waiting for answers in the comments!