The best Instagram pages for business. What you need to consider for business on Instagram. Repost posts from Instagram to Facebook

Instagram is a platform that brings together more than 300 million people every day who want to share their photos, videos and stories. And as Instagram has been growing more and more actively in recent years, many businessmen and marketers are asking an important question:

How can we use Instagram for business?

Creating a "killer" profile on Instagram;
The importance of setting goals correctly and defining a clear strategy on Instagram;
Placing high-quality content on an ongoing basis;
Secrets that will help you build an extensive subscriber base.

Here we go?

4 tips to unlock the potential of your Instagram profile

1. Make your "biography" as interesting as possible

Forming an opinion about your brand can take as little as two tenths of a second. This means it's incredibly important to make a good first impression with your profile content and bio.

Your bio should be written with love, as it's often the first thing people notice when they click on someone's profile. It will play an important role in the decision of those who have just come to you. It can encourage a user to follow you, scroll through content, or go to your site.

A good Instagram bio should:

Tell something about you/your brand and what you do;
Be directed to your target audience;
Relevant to the overall theme of the brand.

An Instagram biography is the face of your blog or business account, take the time to be specific about yourself, your occupation/hobbies/professional activities, or the services you offer. The potential reader will not waste time to find out what you do. Everything should be accessible and fully described, and thus it is your target audience that will subscribe to you, and not “something from the forest”, which will hang dead weight and not bring any benefit. Create a beautiful stylish logo, a good competent description, put a link to the site, stick to the same style in posts, control the quality of the content, and you are guaranteed success.

2. Post a link

The only place on Instagram where you can leave a link is the bio. This is an extremely valuable "property" for business strategy.

Here are some working link options:

Most Instagram users use the link at the top to drive traffic to their site's homepage;
For other users, the link on Instagram leads to special landing pages or their individual parts;
Many brands update links from time to time to drive traffic to their new content.

3. Create an Instagram Business Profile

Alexander Popov, Marketing Director of "SocialKit":

Create an Instagram Business Profile is the new feature on Instagram that everyone has been waiting for years. You get access to statistics (albeit not as powerful as Vkontakte), giving you an understanding of which audience has subscribed to you. This data will expand your opportunities in terms of offering your product. And also the “Contact” button will appear in the profile, by clicking on which, a person will be able to send you a letter to the mail or a message to the phone. This greatly increases the conversion, giving users the opportunity to quickly find out the information they need.

Instagram recently announced various business tools designed to help businesses better understand their followers and grow their business with the service.

When you convert your account to a business profile, you can add additional information to it. For example, your phone number, email address, and your company's physical address.

4. Use a recognizable picture as your main profile picture

When it comes to choosing a profile photo, you need to find one that people instantly recognize when they log into Instagram. In a business account, you can place:

Logo;
Logomark (logo without signatures);
Symbol.

There is no right or wrong choice in this business, you should not limit yourself to one of these or any other options. However, it is still worth thinking about what will help people to distinguish your brand from others as quickly as possible.

7 best practices for business on Instagram

5. Set clear goals for yourself

When using any marketing channel, it is important to have goals in front of you, the achievement of which is a priority for you. If you are going to invest your time and money in Instagram for business, ask yourself, “What do I want to achieve?”

Here are a few common goals that people, brands, and businesses typically choose to use for their Instagram account strategy:

Setting these goals ahead of time helps you decide on the types of content you publish on your site and how to measure its popularity.

6. Pay attention to the color palette

The owners of some of the most successful Instagram accounts tend to use a carefully chosen color palette for their photos, creating a distinct style and personality with them. An example is an account Not on the Highstreet, whose owner tends to use soft colors and light backgrounds for his photos:

Think about your brand colors and visual style of the company and imagine how they can be implemented on Instagram. Try to make sure that the content of your Instagram profile is harmoniously intertwined with the overall brand aesthetic and its corporate colors.

7. Pay Attention to Your Font Choice

The popularity of text overlays and captions on photos and videos on Instagram has skyrocketed over the last year or so. With this feature, people add subtitles to videos so that a person can catch the desired message, even if they are muted. In case text plays an important role in your profile content, you need to think about the font you will be using, as well as its aesthetic and form relationship with the font on your website or other marketing materials.

Sean McCabe ( @seanwes). He tends to use the same font for all of his posts, making them instantly recognizable.

8. Make the Most of Your Signatures

A caption is a chance to improve the content of a post, and many brands try to make the most of it. Some choose to use captions for posting, story sharing, and microblogging. Others add a short, inspiring headline to the caption. At the same time, others leave questions in the signatures to users, encouraging them to write their answers in the comments. The possibilities of this attribute are endless.

Useful information: the caption on Instagram is limited to 2200 characters, after which it is truncated with an ellipsis.

9. Post Consistently

Posting consistency and frequency will help your audience know when to expect new content from you. Maintaining a specific (overt or covert) schedule ensures you get the most engagement with your audience without periods of stagnation and lack of updates. Any Instagram strategy for business needs to be clear on how often content is updated to ensure a consistent number of views and visitors.

A study by Union Metrics found that the majority of brands post on Instagram on a daily basis. In fact, the average was 1.5 posts per day. The study also showed - and this is really interesting - that there is no connection between an increase in the frequency of posts and a decrease in engagement. That is, brands that posted more than twice a day did not see any negative effects.

10. Analyze Your Most Successful Posts

It's important to keep track of what's working and what's not working on Instagram, and one of the best ways to do this is to dig into Instagram analytics and check the following metrics:

Which posts get the most likes?
How the number of posts you publish can affect reader engagement;
The most commented content on your profile.

Instagram offers analytics in its business tools, and it can be extremely useful for following trends and trends.

11. Reply to comments on your posts

You need to pay attention to and respond to the activity of the audience in order to encourage positive statements about your brand and attract new supporters. Interestingly, a study by the Internet Advertising Bureau found that 90% of users are willing to recommend a brand to others after interacting with it on social media.

4 Experiments That Can Grow Your Instagram Account Fast

12. Repost posts from Instagram to Facebook

A Buzzsumo study based on more than 1 billion posts from 3 million branded pages found that Facebook images posted via Instagram had higher reader engagement than images posted straight to Facebook:

13. Attractive and "impacting" hashtags

Hashtags play an important role in our lives: they help classify content on various social media platforms. Hashtags allow Instagram users to find interesting posts and accounts. According to Track Maven research, posts with more than 11 hashtags have much higher engagement.

Bonus Tip: Try to create a specific hashtag associated with the brand.

In the case of Buffer Social, their marketing strategy is to constantly post quality content that aims to build the uniqueness of the Buffer brand while at the same time engaging with the audience in person. As Buffer believes, one-on-one interaction has tremendous power.

It was with this strategy in mind that the hashtag was created, which allows the community to tell stories about a personal or professional passion. The company also regularly uses this special hashtag to share stories about the team, repost interesting posts from subscribers, etc.

14. Turn on the display of faces in your messages to increase the level of interaction

And more research! Georgia Tech looked at 1.1 million random photos on Instagram and came up with an interesting pattern - photos with faces got:

32% more likes;
38% more comments.

That's it.

15. Experiment with Instagram Ads

Over the past year, Instagram has been actively working with various brands to optimize their advertising platform, and the results of this work seem to be impressive. Among the more than 400 campaigns participating in the Nielsen Brand Effect study, ad recall from sponsored messages was 2.8 times higher than the Nielsen average for online advertising.

With a variety of ad formats, a carousel of photo and video ads that allow brands to tell their inspiring story, Instagram is a great place to experiment with paid ads.

18. Timely and Informative Content

Do you have something interesting, trendy? Maybe a special holiday? National Pizza Day? Promote it! To stir up the interest of the audience, you can join the discussion of an unusual post you created that is related to the brand and its history. When it comes to trending items, it's important to think about how your story relates to both the trend and the brand. And whether entering into a discussion is a successful strategic maneuver.

21. Try publishing Stories in association with other brands

A social media co-op is a collaboration where you and another Instagram user or brand appear on each other's profile and share content in Stories. A co-op works essentially the same way as a guest post on your blog or an interesting guest joining your podcast.

Buffer teamed up with brands such as TrackMaven and BryanFanzo as an experiment, as part of the collaboration, they shared Stories content with each other and shared it on their pages:

Such partnerships work great when quality content is supplied by both parties and there is genuine interest in each other's audience. For example, if you're a furniture company, you could enter an Instagram co-op with a real estate company and teach readers how to create the perfect bedroom layout. At the same time, a real estate company can use your Instagram Stories to give advice about buying and selling real estate, its furnishing, etc.

22. Experiment with zoom

Instagram users can use the "pinch" to stretch and reduce the display area of a photo or video. When you pinch an image or video, it expands in the lightbox area and the part you want is shown in full screen.

This tool opens up a lot of fun possibilities for posting content on Instagram. Here's an example of how Icelandic brand Reyka Vodka uses zoom to highlight some famous sights of your country :

23. Repost content from other accounts

Although reposting is not an official feature of the Instagram app and website, many users and brands are finding ways to repost. It can be an incredibly effective way to increase your Instagram followers.

A great example of good reposting in action is GoPro. GoPro is a brand built on user-generated content. Their Instagram feed regularly features posts from members of the community and showcases the amazing and beautiful images you can get with a GoPro:

24. Try Boomerang

Boomerang (boomerang) is an Instagram service that takes a series of photos and creates something like GIF files. However, there is one rather important difference between GIF and boomerang. GIF loops the video. Boomerang, on the other hand, plays the video to the end, then in reverse order, then forward again and so on endlessly until your phone / tablet is completely discharged.

25. Share "backstage"

Instagram is the perfect place to showcase the “human” side of your business, organizing a virtual backstage trip. Instagram will give your users an exclusive opportunity to look into the life of your company and feel like part of the brand.

26. Present your products/services creatively

Instagram provides you with an amazing platform to showcase your product or service with imagination and creativity. Creativity is Oreo's forte, with almost every Instagram post featuring one of their products, yet every profile photo and video looks so compelling and unique:

When it comes to Instagram for business again, try to think about how you can highlight your brand through the content on your profile. A few proven ways include:

It will take a lot of effort to bring all or at least some of the points to life, but it's worth it. Driving traffic is an important part of any online business. An effective way to attract customers is to buy posts in popular and promoted accounts. Our main growth comes from such posts.

Mass following and mass liking are also great ways, and they are in high demand for a reason. They allow you to constantly interact with customers and grow your audience.

But sometimes gaining 100 or 200 subscribers a day doesn't give any positive result if you don't start working with them right away. They unsubscribe very quickly. You need to be interested in visitors, write to them in direct, involve them in content, etc.

During the development of a new functionality for sending personalized messages to direct through Instaplus, we realized that this is an almost untouched market with untapped potential. And we are very glad that we have helped and will help to increase sales many times by automating communication with subscribers. We also measured responses to our direct messages, and they were as high as 80 percent!

And yes - I would also like to note that in our experience, the involvement in video content is now much higher than in photos. Instagram is constantly inventing and introducing something new specifically for video, so you can and should experiment with it.

I wish you all good progress!

Finally

I would like to hear, or rather, see your thoughts in the comments about using Instagram for business. What are your top tips for growing your Instagram business strategy?

In this article, I will describe to you my step-by-step eight-step plan for building an effective Instagram for business. Everything that an entrepreneur and a specialist needs to do for a good return on this social network is collected here. According to this plan, entrepreneurs have started doing business through Instagram hundreds of times in different niches.

The promotion methodology is constantly being refined, so all steps are relevant. If you decide to create a commercial profile, and do not know where and how to start a business, this is the perfect place to start.

Let's say you've already signed up.

Transfer to Business account

The functionality of such a profile is two heads higher than the personal one. Without this add-on, running a real business on Instagram is more expensive for yourself. The change occurs directly from the settings.

When you transfer to a commercial profile, you will have:

Full statistics on account attendance - geo, gender, age
Publication Analytics
Ability to launch ads from the mobile interface
Additional contact buttons
Shopping Tags functionality (product labels leading to an online store with a photo)

And, if specialists and those who simply use this social network as a portfolio can live without it, then the business by this step will limit its opportunities on Instagram and reduce efficiency.

Register an account

The length of the profile header text is up to 150 characters without spaces. This is enough to place only a concentrate of information about us. By doing this, save each character.

The layout consists of:

Quick styling tips:

See what has been done in the design of the best competitors. Borrow good ideas.
Key Benefits and Appeal - A Good Basis for a Selling Description
Use emoji for accents - it's okay
If you enter in the name field "primary key"- this will bring additional users from the search
Specify communication methods "messengers, direct"

Examples of a logical and correct description of a business profile on Instagram.

Consider a useful auxiliary service for advanced business registration on Instagram -
It is used to create a mini-menu from an active link without redirecting to an external source.

Promo code - dekrass1 will give 7 days of full functionality for the entire service.
Apply on the page with tariffs under the description, in the place where there is a checkmark, you do not need to pay anything. Will work right away.

There is a whole set of integrations inside: with Yandex Metrica, CRM, email services and email marketing.
The premium plan has features for an online store with cards and full payment processing.

Make a content plan

This is a sequential scheme for creating new publications, presented in the form of a table.
Inside it: genres, formats, description of future records, ideas, goals - and other data.

Convenient forms - google spreadsheets or ixel document.
Compiled based on the chosen business promotion strategy

It can be tough - 1-2 materials per day.
Or soft - 2 times a week.

But he needs to exist.
Without some planning guidelines, doing business on Instagram is difficult.

Filling out this document, as well as its further use, is a complex, painful and individual process, it should not cause discomfort for the performer and put pressure on him. Do a planning session that is comfortable.

Do not get carried away with the diversity of content and suck ideas out of your finger. Only original and live content related to your activity. The collective farm is enough.

Conditionally, if you do not have the resources for a brilliant photographer and copywriter, pump up a little personal aesthetics and be able to at least decently lay out goods or convey the value of services.

You can:

make your own unique;
find dozens of templates on the Internet;
or use mine.

Set up content production

The most difficult point. Instagram is a visual network, so the external qualities of content for the audience come first. Underestimating the importance of this is one of the major blunders of commerce. Then there is copywriting.

Fact of the day: auto-posting records through services reduces nervous tension and prolongs the life of a specialist.

The best scheduling tool

Systems: mailer, mass follower and autoresponder.

The first smart thing is a customized direct autoresponder for new and active subscribers
The second one is a mailing bot, which we can hook both our own and not only the subscriber base with direct offers.
Well, and the third one, mass following on the hot activities of competitors, which replaced the outdated subscription on the collected bases.

The mass following and mass liking scheme is suitable for attracting an initial audience. It is worth remembering that this is a gray method of promotion, it is not approved by the social network. Initial use is justified as a necessary evil to grow the firm's client base.

The main functions of the service:

Attracting a new audience;
- starting a dialogue with new subscribers (here the first important touch and the provision of the initial offer may happen);
- distribution of scripts to subscribers (for example, active ones);
- formation of a base for direct mailings

Bring an audience

Do not cheat, do not spam, namely, bring voluntary "eyes".

It’s not enough to have a beautiful design and conduct a business for buyers to appear through Instagram.
Investing in traffic and calculating the margin of advertising channels is normal and should be kept in mind.

For free

Proper selection of hashtags will give a small influx of live subscribers in some segments, but you should not count on it as the main channel.

Remember the appropriateness of their use.

And yes, people are looking for them.

super budget

Average investment

Expensive and efficient

Stimulate the audience

The referred subscribers can be retained and “warmed up” before the target action is completed for some time.

Building trust and stimulation also decides the planning and posting of content, but I made separate points.

Ask questions from the audience and get feedback (and additional growth in the smart feed)
Make mini promotions to encourage users to make a decision.
Create a long-term involving special project.
Launch a live broadcast to close questions of doubters, people trust real faces and experts more than logos (especially if you are not Nike or Apple)

Without additional work to increase feedback from publications, there will be no correction in the content strategy and business growth on Instagram.

Analyze the situation and implement new

Start with yourself.

With the volume of incoming messages, sales and comments - everything is clear.

Additionally, evaluate monthly engagement rates (ER - engagement rate) - should be from 2-3% to a good 5-6%.
The correct calculation is as follows: divide all activity indicators (likes, comments, saves) by the total number of audience, and then multiply by 100%

LiveDUNE helps in the analysis - an analytical service for assessing the dynamics of profile development

And watch out for tough competitors.

4.3 (86.67%) 9 votes

Do the listed advantages look too “toy and frivolous”?

This is not the time for labeling – Instagram easily transforms from an entertaining social network filled only with photos of food and beaches, into a kind of advertising platform, where already familiar pictures will be overgrown with additional subtext – the food will tell about a new restaurant, and the beaches about a recently opened travel agency.

How to achieve this effect and get an additional audience? About everything in order!

What is a business account and what does it give

A business account is an individual page of a company, brand, store, restaurant and any other place that needs additional promotion on the Instagram social network. Access to a business account is open to everyone - no need to pay anything, contact support or spend hours puffing over the settings and optimization of the current personal profile.

The transition from entertainment to business takes place in just a few minutes, and at the same time, unexpected prospects open up: it will be possible to immediately tell all potential customers a phone number and e-mail for communication, and immediately indicate prices.

You no longer have to communicate with the audience through personal messages and explain the same things ten times - all processes will be optimized, and the transition from words to deeds will be noticeably accelerated.

Have these features already impressed you? Instagram is able to surprise even more!

6 features of an Instagram business profile

The set of possibilities is as follows:

Additional information on the personal page. The notorious "Call", "Write" and "Indicate route" buttons noticeably save time and help solve the main problem - to answer questions from potential customers in the most convenient way. Well, if you also place the button with the definition of the current business, important features, prices and other details, then, most likely, unnecessary questions will disappear in principle. Only the ground for fruitful cooperation will remain.
Complete statistics. Transitions, views, accurate information about the audience (age, location, gender, some behaviors), activity, best and unsuccessful publications that spoiled the reputation. All data is provided for free - you just have to look into the category available in the settings and study each parameter. It has been proven that the right approach to numbers in statistics solves any problems associated with promotion.
. If even beautiful photos, thoughtful promotional videos and other entertaining (but with economic overtones) content do not gain the required number of views and do not bring any profit, why not turn to professionals for help? One has only to choose a budget, decide in advance on the audience for an additional effect (some data is better to get from statistics), and launch segmented advertising. The effect is colossal.
Addresses. Marking the main office on the map, indicating all the available restaurants in the city, or delineating the territory of the delivery - is it possible to come up with at least some mechanisms that can simplify the way of doing business online just as much? Finding clients on Instagram has never been so fast!
Category selection. There are a lot of options available - a personal blog, a brand, an online store, an information page. If users are increasingly asking questions, then why not tell the truth?
Powers of the online store. Perhaps the main feature of the business page on Instagram, which is not yet available on the territory of the Russian Federation and the CIS (but by the beginning of 2019 it will definitely open the doors to everyone from anywhere in the world!). The idea is as follows - the owner of the page fills the posts with photos of the product being sold or advertised, immediately indicates prices, available sizes and other features, and allows you to directly make purchase and sale transactions, even indicating methods for online payment.

How to make a business account on Instagram

The procedure takes only a few minutes (and then all that remains is to search for the target audience on Instagram!), but it requires thorough preparation.

First, you will have to register a standard regular user account on Instagram. Opportunities to immediately get the prefix "business" for the pages have not yet been thought out.

Secondly, you will definitely need a Facebook account (not necessarily old and time-tested, a fresh one will do, the main thing is to pass verification via e-mail and log in).

Then it remains only to call up the settings menu and click on the "Create page" item and choose which one - companies or communities. The ideal option is the first one listed. This is how it will be possible to control a business profile on Instagram and interact with the public on a social network.

How to convert a regular profile to a business profile

Has the preparatory stage described above been completed and has not caused any problems? Is your personal profile on Instagram already in use (authorization completed using your login and password), is the Facebook page functioning?

So, it's time to choose a platform where the transition from a regular account to a business platform will take place. And there are actually two options.

On iPhone and Android

The first step is to go to the main page of your own profile, click on the gear available next to the account editing function. In the list that appears, go down to the item “Switch to company profile”. Then all that remains is to link the previously designed brand page on Facebook and save the changes.

From a computer

The procedure is not much different from the actions taking place on a smartphone or tablet, with one exception. In the computer version (the one in the browser), various changes often occur and some functionality is temporarily lost.

So, for example, sometimes the ability to leave comments and . Therefore, you will often have to adapt to the individual actions of Instagram developers.

If this state of affairs does not suit you, it is better to immediately turn to the capabilities of iOS and Android (even a beginner can apply - the developers give a bunch of tips! There are no problems there, and everything works like a Swiss watch!).

How to set up a business account

There is a lot of data available for editing, but in order to get the full capabilities of the new profile, it is important to remember at least a few text fields associated with contact information. You can, for example, fill in data about a phone number or mark an address on the map, and at the same time display an e-mail.

If at least one of the available items is brought to its logical end, then there will be no further problems. If the fields are left empty, the system will not allow you to save the changes and start active advertising and creative economic activity.

Connecting a business account

The method of switching from a personal account to a business profile described above is the only (at the moment, and maybe in principle) way to get access to statistics and other features (including promotion of an online store on Instagram, according to the rules, which are provided by the service), invented by the developers.

If this option did not seem convenient and turned out to be too confusing, then you will have to wait for a whole series of updates and changes.

And no one knows how soon everything will happen (Instagram developers are too secretive - for example, information about access to the functions of an online store in the Russian Federation has not been updated for the whole of 2018, although they promised such an opportunity even before the New Year).

If you don’t want to lose potential customers right now, then the current registration method will have to be accepted.

How to disable a business account

Immediately after switching to the “Business” profile features, the chance to return everything “back” does not disappear - a personal account about travels, favorite food and books read is returned in the same way - through the settings called by the “gear” on the same main profile page.

The procedure takes all the same few seconds and does not require any complicated settings - a few clicks, and you're done!

The chosen business has ceased, in principle, to bring pleasure and has long been written off? In this case, you should also look at Facebook and set the brand page to inactive mode, and at the same time disable Instagram integration (again, a few clicks in the settings).

Additional business account features

The 6 main functions of a business account, described above, are currently operating at only half the capacity.

So, for example, calls are possible only directly, and not through instant messengers, and the address indicated on the map does not allow you to immediately plot a route, and the statistics are not always the most complete (let alone the capabilities of an online store declared in the CIS, but still inaccessible, and I do not want to say it again).

And therefore, you should not wait for some additional chips - the developers are entirely focused on bringing the functionality to perfection!

The functionality of Instagram allows you to form a large audience in a short time period. Its representatives constantly look through publications and photos. They are solvent and ready to make emotional purchases. The social network is an indispensable trading platform for entrepreneurs whose activities are focused on the sale of real goods, the sale of which requires a dialogue with customers.

Business on Instagram

Benefits of an Instagram store

Placing cards with product characteristics and descriptions on the Instagram trading platform is profitable and effective, which is due to the convenient social network console and low costs for account promotion. Using it for business purposes, it is easy to inspire confidence in a potential consumer of the promoted products, since all customers of the store have the opportunity to freely comment on their impressions of cooperation. Before transferring money for a purchase, buyers have the opportunity to familiarize themselves with the previously left reviews of users who have already used the service.

To open a clothing store on Instagram, you do not need to invest in creating, setting up and designing an online store website. Product cards can be uploaded to a social network server without the need for additional software.

A huge number of people use the social network for entertainment and shopping. With the correct presentation of advertising information, all of them can become potential buyers. After posting a publication informing about promotions or about the appearance of a new product in the store, all subscribers are notified about the event.

It is worth noting that they do not always log into the store account to see the seller's offers. Users may not even remember its existence, but the advertising post will not go unnoticed and will most likely receive a response in the form of purchases from their readers. The more subscribers a seller's account has, the easier and faster it is for them to spread the word.

How to open a store on Instagram: step by step instructions

To launch the service, you need to create an Instagram profile and decide on a niche of activity. In order for trade to be conducted in an uninterrupted mode, it is necessary to find a reliable supplier who always has the right product in stock at an affordable price. Before opening a business, you need to evaluate its prospects, which is possible by comparing the size of the investment for a startup and the potential value of profitability.

Choosing the direction of trade

The direction of trade should be related to the personal interest of the entrepreneur and his ability to get the item for sale at a bargain price. You can check its relevance by evaluating the activities of competitors. By entering the name of a niche in the search engines, you can analyze the level of competition that will have to be overcome. The more advertising will be on demand, the greater the coverage of the niche, and the more funds will need to be invested in promoting the project. It is worth noting that niches for which there are no advertising campaigns may not be in demand.

Create an account

You can create an Instagram profile on a computer or through a mobile application. A business account is opened using the Facebook functionality or by adjusting the settings of a regular profile. Registration via a computer is carried out according to the standard scheme, for the implementation of which you will need e-mail. The procedure is carried out from a personal account on Facebook or from the main page of the social network.

To create a profile via phone, you must first download the application. Registration can be done by phone number or email address. Actions can also be carried out from Facebook.

The possibility of earning money with the help of a social network is a real chance, since it is here that a huge number of people are concentrated who are ready to spend their money. Vkontakte, on Facebook, in Odnoklassniki, the “territory” has long been mastered, therefore, Russian Instagram users guessed how best to use this social resource not so long ago.

It is worth recalling that this project involves the active use of a mobile phone. Statistics show that Instagram, with its growth rate in social networks, has overtaken even such an international giant as Facebook, which, in turn, speaks of the huge potential of this resource.

The application allows users to share photos or videos, as well as turn their page into additional or main income. Therefore, by creating their profile on Instagram, users often open their own business, and this is becoming commonplace today. But such a business will have to be developed and maintained in accordance with all the rules and laws of a particular social network.

Popular, especially among young people, the social network was launched in 2010 and an impressive number of user audiences have a business on Instagram. It is much easier to get into the rhythm in the application and, most importantly, there is no such fierce competition. And if you still use the tools of their service, then by tracking the statistics of your page, you can choose the right strategy.

Among the various ways to earn extra money in this application, a special place is occupied by the income received from the sale of advertising on Instagram, the publication of posts with advertising in your account. Today, in addition to direct advertisers (it is problematic to find them), there are special exchanges that actively and successfully cooperate with users of the Instagram service. But before you get real and stable earnings on advertising on Instagram, you should correctly design your page, make your account attractive to advertisers.

Where to invest time and money?

What are some Instagram business ideas? How to earn? How to sell? What you should pay attention to? It is worth noting that the principles of making money in this network are no different from any other social platform, although there are small nuances. The most important thing is to catch them, and then everything is in your hands. Let's take a look at the most common ways to make money.

Working with different services

Cooperation with different services is a good chance to earn extra money, and their number is steadily growing. For example, the most popular: Runet TwitUP, Userator, Uber cheat and the like. Money is earned on the service of posting reposts, specially indicated pictures, plus adding an account to your own read-list.

This method is suitable for those who do not have the skills to build a business from scratch, do not want to spend time looking for partners, or just want to try something to assess their capabilities. For this reason, schoolchildren often use this service, since the task is simple and no special knowledge is required.

Attention! As a rule, such tasks are paid at a minimum, so it is difficult to make good money. You will need to spend a lot of time or have more than one account (for a decent income).

Instagram Market

Not quite a correct method, since it is based on the promotion of your own account to the maximum, and then selling it to an interested person. How to make it work? The number of people who subscribe to your page does not matter. The main thing is that these are “live” subscribers. It is important that people go to your Instagram page, read your interesting publications, and be interested in events in your life.

Shop on Instagram

A promising and growing direction of business development in the social network. Online stores have received full approval from customers who, at any time convenient for themselves, can place an order for the product they like by simply picking up a mobile phone.

The tape acts as a directory. Particular emphasis should be placed on photographs. Each picture should be incredibly beautiful, attractive, so that it could interest and hook a potential buyer. For an order, as a rule, they use either comments (in this case, the author sees updates), or the contact information indicated in the profile.

At the same time, please note - no transitions to other accounts or sites, without registration. This business is developing very quickly and gaining momentum.

Promoting your own brand

With the help of the Instagram service, you can advertise and offer your services. Anyone who wants to develop their brand, can offer a unique product or service and wants to speak only on their own behalf, this type of income and promotion of their account will be to their liking.

Suitable for stylists, make-up artists, fashion designers, designers, needlewomen and…

The only thing is that you will have to make great efforts to be heard about, and at the same time use only white methods for promotion. Create, arrange and maintain truly original and interesting content, and for this it is worth considering a development plan in advance.

Auctions, contests on Instagram

You will need to create a profile account that will offer services to other users who are interested in the influx of new live subscribers. The direction is developed only in this social network.

Starting a business on Instagram

Analyze popular and popular pages and create your own concept for the created advertising profile. Carry out its registration and subsequent registration (name, necessarily an avatar and your first publications on the page).
Promotion. It will be possible to start placing ads only when you have an already popular profile. How to do it? To promote the page will help special services involved in promotion. For example, you should pay attention to Pamagram, Zengram or Doinsta (they specialize in working with Instagram). Additional through Bosslike, Likemania or similar online services. Just do not forget that an impressive part of these subscribers are bots.
Search for potential clients. You will start earning if there are more than 5,000 subscribers, but it is realistic to try to earn money in this network even with 1,000 followers. You can search for advertisers on your own (offer your services for placement) or.

How much do they earn on Instagram?

Before putting your profile on the exchange, you should decide on a pricing policy. The cost of publishing with advertising depends on various parameters:

page theme;
the number of real subscribers and their growth (pages that quickly gain popularity are more expensive);
subscriber activity (number of likes, comments, reposts under notes);
the text used for the advertising publication (ready-made or write it yourself). Independent work - additional payment;
your ability to maintain a profile. An experienced blogger with high-quality and original content will charge more for advertising than the owner of a page on a general topic;
your own activity and ability to sell competently.

Applications and services that may be useful

To make life easier on Instagram, you can resort to using some applications:

Instarepost - allows you to comment and share photos with subscribers of other social networks;
Instasize will help you upload a full-fledged photo (without cropping around the edges);
Instasave will help you save any photos to the memory of your iOS device;
InstaWeather Pro app allows you to add information to your photo about the weather, time of shooting and exact location;
Over is the best app to add text on photo in iOS;
Instapan - allows you to upload panoramic images;
Hyperlapse is a program of this social network that allows you to create beautiful videos.