What do you need to open a pub? Open a draft beer store and get a lot of income. Expenses and income

The ban on sales in tents and kiosks led to a decrease in the consumption of packaged beer. But the number of retail outlets offering draft beer is constantly growing. If the store format and location are chosen well, this business brings in good income.

A relatively low entry barrier and quick payback are a feature of the beer business. But it’s not enough to know how to open a store draft beer from scratch. To avoid having to close it after a year, you need to take into account legislative nuances. There are two main forms of beer retail:

catering point: bar, cafe, pub, restaurant - bottling and consumption at the point of sale;
store: retail space, place in a supermarket - retail takeaway.

For the former, there are no restrictions on working hours and location. Attendance is more stable, with less seasonal fluctuations. But the financial costs are quite high. Retail sales of takeaway beer are more sensitive to the season; however, less beer is consumed in winter. The costs, however, are significantly lower, and there is also the opportunity to save on taxes and rent, since a large area is not required. When choosing a store, you need to figure out:

where is it better and in what format to open it
in what order and how to register a point
Is it profitable to open a franchise business?

Store format

Since 2013, sales at non-stationary trade points - pavilions, kiosks, and summer tents - have been prohibited. It was through them that most of the so popular “live beer” was sold. Now they use for trading:

non-residential premises of houses, arranging small retail outlets;
rented space or retail space in a supermarket;
specialized stores in a separate building or part thereof.

Retail outlet in a residential building

Traditional type of beer retail. The most advantageous location is considered to be in a residential multi-storey area, or places where there is a large concentration of youth audiences. Entrance is required from the street, store area from 30 to 50 sq.m. The territorial coverage is small, within a radius of 400 to 800 m. The assortment includes up to 10 varieties, focusing on the middle, low price category, popular brands of local producers. It very much depends on the season and the proximity of competitors.

Renting a retail space in a supermarket

An obvious plus is a lot of traffic. The best place is considered to be located opposite the grocery checkout or near the entrance. The rental cost, of course, is increased, but you don’t need a lot of space to place the equipment: usually 5-12 square meters are enough, from 5 to 15 types of beer are sold, more than half of them are inexpensive. In advance, you need to take a closer look at who goes to the store, what kind of contingent it is: the bulk of potential buyers are men from 20 to 40 years old.

According to the Beer Business magazine, after 2013, the redistribution of buyers actively changed in favor of modern types of sales, flowing into mini and supermarkets. Now this process has slowed down, but their share already significantly exceeds the share of traditional types of retail - convenience stores.

Specialized beer store

The location of a luxury store is usually chosen in the center, near prestigious shopping centers. Good repairs are being carried out, the decoration and clothing of the staff reflect a certain flavor. The assortment is as wide as possible, containing 20-30 varieties of drinks, including non-alcoholic varieties. A solid retail store equipment, cooling chambers, defoamers, racks for fish, cheeses, shrimp. The share of revenue from related sales is about 25%.

Step-by-step procedure for opening a store

In general, it differs little from the organization of other types of trade, with the exception of one feature. Beer is an alcoholic beverage, its circulation is limited by the relevant law (No. 171-FZ, November 22, 1995). Below we will look at what it takes to open a draft beer store, where to start, and several franchising options. If you do everything in order, you need:

choose a location taking into account restrictions and prohibitions;
register an enterprise; choose a tax system;
obtain the necessary approvals and notify about the start of activities;
prepare and place in the store all required documents.

Restrictions on area, location, trading mode

The location actually determines the entire chain: the number and contingent of buyers, assortment, price category, choice of suppliers, and ultimately, revenue. Note that this limits the choice.

The premises for sale must be stationary; Own or rented - it doesn't matter. This must be a building (part of it) on a foundation, connected to utilities.
Minimum Requirements There are no total areas, but a separate retail space and storage space must be allocated.
Stores cannot be placed:
in children's, educational, medical, sports institutions and in the surrounding areas; the list includes camps, tourist centers, sports complexes, youth palaces - regardless of whether they are public or private; hospitals, clinics, ambulance stations (except pharmacies); stadiums, sports facilities;

in crowded places: train stations, bus stops, waiting rooms, metro, cultural and recreational organizations; The ban does not apply to the sale of beer simultaneously with the provision of food services.
Questions regularly arise about determining the permissible distance. It is established by order of local authorities, as is the list of relevant objects. In different regions: from 25 m to 150 m. Measured from the entrance of the store to the door of the facility, or the entrance to the territory if it is fenced.
Trading is prohibited from 11 pm to 8 am. Regional authorities may introduce additional restrictions, up to and including a complete ban. The restriction does not apply to weak alcoholic drinks(up to 0.5%).

Business registration and registration

Organizations and private entrepreneurs can transport beer and sell it at retail. The latter do not have the right to engage in production, wholesale, import. If large scale are not planned, the easiest way is to register as an individual entrepreneur at your place of residence. It will take no more than 5 days and will be automatically registered with the Pension Fund of Russia and the Federal Compulsory Compulsory Medical Insurance Fund. Advantages: simplification of accounting reporting and cash discipline.

See how the EGAIS system works in the retail sale of alcohol

Your own business or a franchise?

At the start, almost every entrepreneur considers the option of opening a draft beer store as a franchise. The advantages of using a proven business model are known; it provides savings:

on advertising (developed brand, symbols, branded clothing);
on the purchase of equipment (often included in the franchise package);
on the price of the product (supplier discounts due to large purchase volumes).

There are also disadvantages. Some sellers of ready-made businesses set restrictions: based on the population of the city, location. It is not always possible to find a suitable format or assortment, and it is often more profitable to work with local suppliers. Below is short description three franchises for the trade of draft beer.

"Buchen House". Price lump sum 10,000 (up to 10 varieties) - 60,000 (more than 20 varieties) rubles. Premises and equipment are provided independently. Centralized supplies, with an assortment of up to 30 imported (Germany, Czech Republic, Belgium) and Russian brands. It is possible to reduce the contribution to zero; the royalty amount is negotiated individually.
"Beer Boutique". The entrance fee starts from 185,000 rubles, includes: renovation and decoration of the premises, installation of a bar counter, rental of equipment, first delivery of goods, staff training, assistance in accounting. Rent of premises (8-12 sq.m.) at the expense of the franchisee. There are no royalties, but there are deductions for advertising.
"Beer&co". Initial payment from 300,000 rubles, no royalties. Own investments- from 1,100,000 rubles. Specialized stores with an area of 50 - 120 sq.m. They are decorated in a corporate style, with an assortment of drinks and snacks (snacks, seafood) from only one supplier, Pivzavoz.

If the franchise concept fits well into your plans, it’s a convenient option. But many businessmen choose independence and the opportunity to flexibly manage their business.

Addition

If you need a detailed business plan with calculations, then check out the offer from BiPlan Conslating. 2 versions available: paid and free, paid contains everything necessary calculations to receive loans and subsidies. .

Beer is the most popular alcoholic drink among Russians: according to research, it is consumed by 51% of the population who are loyal to alcohol. Recently, the prestige of a foamy drink packaged in glass and, especially, plastic containers has fallen. Consumers increasingly trust live varieties, products directly from the manufacturer. Therefore, the business of a beer store on tap has great prospects in our country.

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Business Description

The peak of opening draft beer stores from scratch came in the 2000s. At this time, incomes of the population increased noticeably, which persuaded many lovers of the foamy drink to drink draft beer. The varieties offered in stores, bars and restaurants had a significant advantage over their bottled counterparts in terms of taste.

Services

The main service of a draft beer store, naturally, is the sale of products to take away. In addition, such establishments can sell all kinds of snacks to accompany the intoxicating drink. Most often, packaged factory products are used, but some entrepreneurs sell products by weight or even homemade products. Given the large number of snack options (all kinds of nuts, fish and seafood, cheeses, etc.), additional products may become a separate species making a profit. At the same time, it is not necessary that its consumer will be the target audience of the beer store itself.

Relevance

Beer is a seasonal drink, its sales peak during the hot season. But even in the autumn-spring period, especially during the broadcast of major sporting events, it remains popular. As practice shows, a well-organized beer pub sells up to 100 liters of product per day.

The advantages of a beer store as a business are that its consumer is almost always and everywhere at such a point of sale. Fans of an intoxicating drink prefer to consume a high-quality but inexpensive product. And stores selling draft beer offer exactly such products, certified and having passed all the necessary tests.

Beer options

Despite the seemingly narrow focus of a store selling draft beer, there are quite a lot of ideas and options for forms of its organization.

So the most common are:

special shop;
separate pavilion in a large mall or supermarket;
beer kiosk or container;
an establishment operating under a franchise scheme with one of the well-known brands in the field of draft beer sales.

Special shop

It is recommended that entrepreneurs who already have experience in this field open a specialized store selling draft beer. The cost of opening such an establishment (even in rented premises) is significantly higher than, for example, a beer kiosk. To implement such a project, knowledge of the market, competition and main risks will be required, as well as an understanding of the taste and seasonal preferences of consumers in a particular region. In addition, knowledge of room design and advertising strategies in business will be required.

When looking for a place to open a specialized store selling draft beer, you should conduct careful planning and find a “golden mean” between the two main selection criteria. Firstly, the place must have high traffic potential clients. Secondly, since the product is sold “to-go”, it must be located close to the place where the drink is consumed (usually from the buyer’s home).

Department in a large grocery store or supermarket

Organizing your own business in a large grocery shopping center is suitable for novice entrepreneurs. No major refurbishment needed here point of sale or design. In addition, monitoring buyers of not only bottled products will allow you to always be aware of customers’ taste preferences. But it should be remembered that in such establishments there will always be competition with cheaper bottled drinks.

A room with a separate entrance on the first or basement floor of the building

Promising, from the point of view of the availability of product consumers, is to open a store with a separate entrance on the first or basement floor of a residential building. But starting such a business, as a rule, encounters enormous resistance from local residents, and with them the administration. Sometimes, in order to obtain permission to open a pub, it is necessary to obtain the consent of even residents of nearby buildings.

Beer kiosk

A stall is a great way to start a business for aspiring entrepreneurs. In case of failure, it can be converted to any other type of activity. In addition, small architectural forms can be placed in any place convenient for the entrepreneur where the sale of alcoholic beverages is permitted.

Franchise work

Currently, there are a number of brands offering entrepreneurs their own ready-made business under a franchising scheme. The advantage of this type of activity is powerful advertising support for the network, assistance with equipment, room design and products sold. The only disadvantage of a franchise store is the narrow space for making independent decisions. In any controversial issues The franchisor's opinion will be given priority.

The video shows an example of a franchise offer from one of the chain of draft beer stores. The video was filmed by the Sergey Sergeev channel.

Description and analysis of the sales market

Before opening a business selling draft beer, you should carefully analyze the market. Research shows that sales volumes directly depend on weather conditions. Thus, the cold summer of 2019 had a negative impact on the entire beer market, including draft analogues. One of the characteristic trends recent years is to optimize the varietal diversity of the product. Exclusive, but less widespread types of beer do not justify the investment in them.

The target audience

The main consumers of draft beer are men aged 18 to 55 years. A distinctive feature of this target audience is that the consumption of a foamy drink does not decrease with a slight increase in its prices or a fall in household incomes.

Recently, there has been a decrease in alcohol consumption by clients who consume “medium” (from 2 liters to 4.5 liters per month) and “large” (over 4.5 liters per month) amounts of alcohol. The growing passion of the population also plays a certain role in reducing beer consumption. in a healthy way life.

Competitive advantages

Main competitive advantage business of a draft beer store is the freshness and quality of the product sold.

You should pay attention to local manufacturers, whose products can be delivered for sale as soon as possible. One of the important advantages of such an institution is its narrow focus. Therefore, it is necessary to provide the consumer with as much choice as possible. related products

(snacks). It is also important to inform the buyer about the place and timing of production of products.

Advertising campaign Most often used to advertise a draft beer store. outdoor advertising

. The establishment must be properly designed so that the consumer can immediately understand the direction of its activities. It would not be superfluous to install advertising stands or billboards. In order to orient the buyer in the dark, it is advisable to install a bright luminous sign. At the moment of opening of the establishment and during the most active sales

arrange the distribution of all kinds of leaflets and flyers. In the first case, the main goal is to inform potential buyers about the appearance of a point of sale, and in the second, to intensify the sale of products.

What do you need to open?

When wondering what needs to be done to open their own pub, most entrepreneurs start by looking for premises and form. It should be remembered that any business must be organized competently and step by step.

To do this you need:
carefully draw up a business plan for the enterprise;
properly complete the establishment’s documentation;
rent and renovate premises for a point of sale;
purchase the necessary equipment, inventory, main and related products;

hire (and often train) staff.

When preparing documentation for a business, you first need to decide on the form of its organization. The most acceptable option is to register a person as an individual entrepreneur (sometimes LLC is chosen as the form of store registration). When choosing a UTII taxation system, the point of sale will not have to be equipped with a cash register; the system also significantly simplifies maintaining accounting statements. Since beer is not a strong alcoholic beverage, licensing of activities is not required.

When registering an activity, you must indicate code 47.25.12 according to OKVED (for the sale of beer). When selling related products, codes 47.23 (fish, crustaceans and seafood) and 47.25.2 (sale of soft drinks) are also registered.

When wondering, before opening a beer stall, what documents are needed for this, you should focus on the following list:

individual entrepreneur registration documents;
tax registration documents;
conclusion on permission to operate from the sanitary-epidemiological service, fire inspectorate and State Consumer Rights Protection and Human Welfare Service;
health records of working personnel;
employment contracts with personnel;
premises rental agreement;
certificates for products sold, which are provided by suppliers of beer and snacks.

Room and design

When choosing premises for a store selling draft beer, you should proceed from the fact that its minimum size should not be less than 15 square meters. Two thirds of this space is allocated for retail space, the rest for storage.

As practice shows, visitors perceive the rustic style of interior design best. The walls, floors and ceilings of the room can be decorated with beer-themed designs or accessories. It is best to use wood to decorate the interior of a building.

Premises requirements

When calculating the required space, it is assumed that, on average, 5 square meters. m area can accommodate 6 types of beer (kegs and taps). That is, with an assortment of 30 varieties, you will need a retail space of at least 25 square meters. m.

According to fire safety requirements, the store must have an emergency exit in case emergency situations. Therefore, organizing a draft beer store in basements is often hampered by this very norm.

Equipment and inventory

A significant part of the funds (sometimes up to 50% of the contributed capital) is spent on purchasing high-quality equipment for the establishment. Working under a franchising scheme, an entrepreneur can receive the necessary equipment from the network itself. It should be remembered that saving on quality inventory can lead to poor quality service and loss of customers.

The list of equipment for equipping a beer store on tap includes:

beer column;
defoamers;
gas cylinders;
kegs;
drip tray;
fridge;
hoses;
showcase;
lighting devices;
cash machine(if provided for in the tax form).

The main types of equipment for a store selling beer on tap look something like this.

Refrigerator for bottled drinks Kegs for storing draft beer Beer column Refrigerator display

Organization of supplies and storage

As practice shows, the minimum required variety of beer in a store should include at least seven varieties. You should definitely include both light and dark types of foamy drink in your assortment. It is advisable to offer the client several types of imported beer. To attract the female part of the target audience to sales, they offer cider, mead or cherry beer.

It is most advisable to enter into an agreement with one supplier. It is desirable that the company has experience in the relevant region (knows the tastes of the consumer) and has established contacts with local manufacturers.

Draft beer is stored in kegs. Optimal temperature in the room with containers - +10°C. 24 hours before the product is sold, it must be delivered to the place of sale and opened. Kegs should not be left on the floor; it is advisable to use wooden floors or pallets to place them.

Staff

For a store selling draft beer, it is enough to have two salespeople working on a “two in two days” scheme. It is best to organize the services of an accountant and cleaner for a small business on an outsourcing basis. To motivate sellers, it is advisable to set them a bonus in the form of a percentage of the amount of products sold. As a rule, a salesperson's salary is made up of salary and 5% of the store's income.

Very important point when selecting personnel is their preparedness for work. In many cases, sellers will have to be trained in how to communicate with clients, how to offer products, and how to resolve conflict situations.

Step-by-step instruction

Once the entrepreneur has decided to open a point of sale of beer on tap, he should draw up step-by-step instructions for implementing the business.

An approximate business plan for a beer store looks like this:

Business profitability analysis, marketing research product sales market.
Drawing up a financial plan taking into account risks and options for increasing the profitability of the enterprise.
Choosing a form of organization entrepreneurial activity, its tax system.
Collection of a complete package of documents.
Selection and renovation of premises.
Purchase of necessary equipment and inventory.
Selecting a product supplier, concluding supply contracts.
Selection of key personnel, search for employees on an outsourcing basis.
Conducting an advertising campaign.
Purchase of main and additional products for sale.

Financial plan

The financial requirements for starting your own business selling draft beer vary significantly depending on the location of the business.

Thus, in 2019, opening such an enterprise on average in the Russian Federation cost about 123 thousand rubles and included the following expenses:

rental of premises - 25 thousand rubles;
salary of permanent employees - 40 thousand rubles;
personnel insurance contributions - 17 thousand rubles;
taxation (according to the UTII system) - 8 thousand rubles;
utility bills - 6 thousand rubles;
salary of an accountant and cleaner - 12 thousand rubles;
other expenses - 15 thousand rubles.

The lion's share of money in a store selling draft beer has to be spent on purchasing products and containers for packaging them (50-60 thousand rubles per month).

Regular investments

Regular investments in this type of business include:

expenses for the purchase of products and packaging;
staff salaries;
monthly rent for premises;
tax deductions;
communal payments.

Since the sale of beer on tap is highly dependent on the season, it is necessary to take into account how much it will cost to operate a beer hall during the unprofitable months of the year (from November to April). An entrepreneur must be able to wisely manage the funds received at the peak of sales.

Opening dates

The most optimal month to open a draft beer store is April. During this time, the entrepreneur manages to get comfortable in this market segment and carry out the necessary advertising campaign. By the time the season starts (May), the point of sale will already have its own client base and will be able to immediately begin generating income for the owner.

Risks and payback

The main risk of running a beer store on tap is its seasonality. You should be prepared for the fact that the store will not be profitable (and will often operate at a loss) from November to April. The ban on the sale of alcoholic beverages at night or on holidays also has a significant impact on sales volumes.

The growing passion of the population for a healthy lifestyle excludes some consumers from the target audience. You should be prepared for the fact that local residents may object to the proximity of the pub and its regulars. In addition, the anti-alcohol campaign in Russia is gaining momentum every year, which may lead to the emergence of new restrictive laws.

The average store markup on the price of draft beer varies depending on the manufacturer. On average, the markup is imported varieties is 30 - 50%, for local varieties - up to 100%. If the average number of purchases per day is about fifty, with an average receipt of 150 rubles, then the enterprise will pay for itself within 9 months. The calculations include a period for “promotion” of the outlet, which, judging by the reviews, is three months. The profitability of a beer store on tap is about 80%.

Beer shops and points selling draft beer - current option business in any city: it is popular, profitable, and easy to manage. However, opening a store is not that easy. One of the main problems that entrepreneurs face is paperwork for a beer store.

In 2016, amendments were made to the law “On government regulation production and circulation of ethyl alcohol, alcoholic and alcohol-containing products and limiting consumption alcoholic products" Read the article about what documents and permits are needed to open a draft and bottled beer store in 2017.

Documents for opening a beer store: business registration and OKVED

For retail sale of beer, it is enough to register an individual entrepreneur. Open an LLC if you plan to do wholesale.

For individual entrepreneurs There are several convenient taxation systems - patent, simplified system or UTII ( Single tax on imputed income).

Suitable OKVED codes:

52.25.12 - " Retail beer"
47.25.1 - “Retail sale of alcoholic beverages, including beer, in specialized stores”
47.11 - “Retail trade primarily in food products, including drinks, and tobacco products in non-specialized stores”

You don't need an alcohol license to sell beer!

According to latest requirements to the premises, the store should have shopping room and warehouse Total area - at least 50 m2. You must have a lease agreement or proof that the premises are your property.

SanPin: list of documents for a beer store

Sanitary standards are set out in SanPin 2.3.4.021-94 “Sanitary rules for enterprises food trade" We are preparing a long list of documents without which it is impossible to open a draft beer store:

Permission to locate a store. Carefully study the requirements for business location!
List of products sold agreed with Rospotrebnadzor.
Agreements on preventive measures of disinfestation, disinfection and deratization.
Agreement on waste removal and disposal.
Contract for disinfection of ventilation and air conditioning systems.
Sanitary and epidemiological conclusion of Rospotrebnadzor.
Production control program.

Consumer Corner

.According to the law, it is necessary to organize a Consumer Corner in the store. It should contain:

Text of the Law “On Protection of Consumer Rights”
Book of reviews and suggestions
State registration certificate
Book of complaints
Conclusions of regulatory authorities and their telephone numbers
Evacuation plan
Warning that the sale of alcohol to minors is prohibited

Permission to open: fire safety

In order for the State Fire Marshal to issue a permit for a draft beer store, the following documents must be provided:

Fire alarm installation confirmation
Evacuation plan
Fire Safety Magazine

For fire safety requirements, see SNiP 21-21-97 " Fire safety buildings and structures”, in the Decree of the Government of the Russian Federation dated April 25, 2012. No. 390 “On the fire safety regime” and the Order of the Ministry of Emergency Situations dated March 25, 2009 “On approval of the set of rules...”.

Requirements for opening a beer store: EGAIS and online cash register

EGAIS is automated system state control volumes of production and turnover of ethyl alcohol and alcoholic products. Connection to the system is required.

To register in the program, get a crypto key and do electronic signature. This can be done at any certification center in the city. The second key will be issued after registration on the EGAIS website.

How to use the program? The entrepreneur registers the purchase in an electronic invoice, or rejects it if the quantity or quality of the product does not correspond to it. After this, the purchase data is automatically sent to the online cash register. There is no need to register the retail sale of beer.

Cash machine must be compatible with EGAIS. Experts advise installing online cash registers. According to the regulations, checks must have a QR code and a WEB link to the FS RAR website. Documents for cash register equipment:

KKM card and passport
Cash register service agreement
Cashier-operator's journal

Alcohol declaration and alcohol logbook

Alcohol declaration submitted once a quarter to RosAlkogolRegulation. It is designed to regulate the circulation of alcoholic products and keep records of them. Read more in the Decree of the Government of the Russian Federation dated 08/09/2012 No. 815 “On the submission of declarations on the volume of production, turnover and (or) use of ethyl alcohol and alcohol-containing products and on the use of capacities.” Individual entrepreneurs selling beer fill out declaration No. 12.

Based on data alcohol log book entrepreneurs draw up a declaration. Read about the journal in the order of RosAlcoholRegulation dated June 19, 2015 No. 164 “On the form of the journal for recording the volume of retail sales of alcohol and alcohol-containing products and the procedure for filling it out.” The log is filled out every day or no later than the next business day.

Documents for opening a draft beer store: let's go to success!

The documents for opening the store have been collected, permits have been received and the draft beer store is ready for work. Now business revenue depends only on you. We wish you long lines for beer and high profits!

Does the list of documents dazzle your eyes? We have a solution - ready business. In this catalog we have collected offers from ready-made beer stores in St. Petersburg. Business for Moscow, see.

One of the most consumed drinks in our country is beer, so a great solution would be to open a beer outlet. Because of this, most aspiring entrepreneurs who have at least some start-up capital, turn their attention to this product. And all the same, even to start such a business, you should think about everything and carefully plan it. The first step is to carefully study the business plan for selling a range of beer, and only then begin to implement it. The business plan on our website covers all aspects of running a business related to the sale of beer products.

This business plan discusses several types of beer business. This is the opening of a beer outlet selling beer on tap; retail sale of beer through a stall or small store.

Review section.

This business plan proposes opening a beer outlet within close proximity to sell beer on tap.

It is assumed that the main contingent for purchasing such a product will be individuals, therefore, the most optimal option for the organizational and legal form would be an individual entrepreneur.

Beer is the most consumed drink at any time of the year. Almost any beer outlet quickly achieves a stable income, even despite the fact that there is a lot of competition in this market segment. Therefore, the project is highly successful.

Description of the enterprise.

With round-the-clock operation for the sale of beer products on tap. This is the most optimal operating mode for points of walking distance.

Description of services.

We offer the sale of live beer for consumption at counters that are installed directly on the territory of the outlet, as well as for individuals to take draft beer with them.

Market analysis.

In this section of the business plan, you need to analyze the market for beer outlets in the specific area where you want to open an outlet. Indicate all the advantages and disadvantages of competitors and try to avoid identified disadvantages in your business.

Production plan.

The first step in the process of implementing your plans to sell beer will be the process of searching and selecting premises suitable for running a business. Most often, for a beer outlet that sells beer on tap, one chooses from the following types of premises: a small room on the ground or first floor of a building with a separate entrance; renting space in a supermarket or large grocery store; independent organization of a beer stall. Let us immediately note that the best option would be to organize a stall, since this type will require the least organizational costs.

Still, we will consider all three options.

1) Room on the ground or first floor with a separate entrance. Pros. The room is located separately from others; You can sell beer in any weather. Minuses. Rents are generally high; The cost of the premises is also high.
2) Rented space in another store. Pros. The flow of people is large; the rent is not high. Minuses. The store sells bottled beer, which means it is a competitor; Most of these stores already have similar outlets.
3) Own beer stall. Pros. The cost of the stall is low; There are no monthly rent payments. Minuses. In bad or rainy weather, it will not be possible to sell beer on tap for consumption next to the counters.

From all of the above, it is clear that the most economical option is the last one, so we will focus on it. Most simple option The solution to purchasing such a kiosk would be to purchase a ready-made kiosk (on wheels). But you can still build a kiosk yourself if this option is cheaper.

The next step in realizing your idea is design necessary documents. To organize the operation of a beer kiosk, as a rule, the following package of documents is required:

Permission territorial body management for installing a stall

Conclusion of the SES

Conclusion of the State Supervision Authority

One more little detail from educational institutions the beer point should be located no closer than 100 meters.

Next important step- This is recruitment. The following qualities are required for a beer seller: conscientiousness, adequacy, cleanliness. Also, the seller must have a medical record issued in accordance with all the rules. Otherwise, you will constantly have financial problems.

So, the point is ready to receive its first visitors. But for best result it's better to spend a little advertising company. Big investment It’s not worth doing this. It will be quite enough to make an attractive, beautiful sign that can be seen from afar; Place an advertising stand at the entrance. And if the beer is always fresh and tasty, then necessary advertising word of mouth will do.

Also, together with the sale of beer, you can start selling related products such as chips, nuts, and a variety of fish products. You can also sell kvass.

Financial plan.

Here we will look at the financial side of a business plan for opening a beer outlet.

What will be the costs:

Rent a room, or your own stall from 100*000 rubles

Staff salaries (two salespeople in shifts) 360*000 rubles per year

Costs for purchasing goods 50*000 rubles

The total is: 510*000 rubles

Income from beer sales 120*000 rubles per month

Income from the sale of other goods 40*000 rubles per month

Total: 1*920*000 rubles per year

From these small financial calculations it is clear that the beer stall will pay for itself in 3-4 months. Therefore this kind small business can be considered highly profitable and risk-free.

We hope that our draft beer business plan will help you without much hassle.

Draft beer is superior in taste to its bottled counterparts. The absence of pasteurization makes the taste brighter and richer. The first such stores, which began opening several years ago, became popular among the population despite the rather high cost of this product.

The demand for beer is growing steadily. This industry is one of the few that is not affected by the crisis. Its cost remains lower than for strong alcoholic drinks. In addition, hot weather encourages consumers to opt for a foamy drink. Therefore, the idea of opening a pub from scratch attracts many businessmen.

Legal requirements

Legal registration of the seller

Before opening a draft beer store from scratch, you need to familiarize yourself with the legislation governing this area of activity. The seller must register entity(LLC) or individual entrepreneur. If the product range includes wine and spirits, then an individual entrepreneur will not be suitable.

Retail sales of intoxicating drinks are not licensed. What you need to open a draft beer store is to have OKVED codes that allow the sale of this category of product. Since mid-2016, new codes have been introduced. A company or individual entrepreneur that began operating after this date must have the following codes: 47.25.1, 47.25.12, 47.11.2. If you plan to open a beer store and bar, then you will need code 56.30.

If the organization was registered previously, but was engaged in a different business, it is necessary to notify the Federal Tax Service about the addition of new types of activities. To do this, fill out the following forms:

for IP R24001;
for LLC R13001 or R14001.

Store requirements

You can’t open a live beer store everywhere. Similar trade is prohibited in the following areas:

kindergartens, schools, clinics and hospitals;
sports facilities;
public transport and stops;
train stations, airports;
markets;
gas stations;
concert halls;
military facilities.

Trading in temporary kiosks and tents is prohibited. What you need to open a beer store is to find a full-fledged premises with a foundation, walls, and a roof.

It is legally prohibited to sell any alcoholic beverages at night (the ban is valid from 11 pm to 8 am). In addition, it cannot be sold to persons under 18 years of age.

Equipped premises for a draft beer store

EGAIS

The state system for control of the production and circulation of alcohol obliges companies and individual entrepreneurs purchasing and selling intoxicating drinks to connect to it. A log of the turnover of alcoholic beverages is kept daily and a declaration is submitted monthly. All information and instructions are presented on the official website of EGAIS. Before opening a beer outlet from scratch, you will need to connect to the system and issue a digital signature.

Cash machine

An enterprise selling beer on tap must purchase and register a cash register. This legislative norm applies to all companies and does not depend on the applicable tax regime.

Obtaining permits

Setting up a draft beer store requires obtaining certain documents permitting its operation. Working without a complete package of papers is fraught with fines and closure of the point.

The list includes:

statutory documents of the company (IP);
premises rental contract;
fire inspection report;
conclusion of the SES;
labor contracts with employees;
health records.

If beer will be bottled in a shopping center, a sales permit is required. When operating a point on the street, you need to obtain permission from local administrative authorities.

What does the SES pay attention to?

Before opening beer for bottling from scratch, you need to bring the premises into compliance with SES requirements. The walls should be tiled or painted. Lay a moisture-proof coating on the floors. It is necessary to provide daily wet cleaning. It must be remembered that the store must be equipped with good ventilation.

Obtaining permission from the fire department

Setting up a beer store involves a visit from a fire inspector, who checks the presence of a fire safety system, an evacuation plan and an emergency phone number. There must be instructions on fire safety measures and a log of employee training.

To open a beer store from scratch, you need to make sure there is an emergency exit. Without it, the inspector will issue a negative conclusion.

How to start

Step-by-step instructions for opening a draft beer store begins with preparation, which allows you to calculate costs and determine a development strategy.

It is important to write a business plan for a draft beer store.
Receive the required package of documents.
Find a premises and sign a lease contract.
Purchase equipment.
Select a supplier and sign a supply agreement.
Hire employees.
Think through advertising and produce materials.

Until the point begins to operate, it is difficult to determine which assortment will be the most profitable. Therefore, it is necessary to keep statistics in order to make the necessary adjustments after a year of work. The importance of statistical recording and analysis is associated with the very short shelf life of draft beer. It does not exceed 5–7 days. And the presence in the line of varieties that are not in demand will lead to large financial losses. The optimal number of species in the line is considered to be up to 25 pieces.

Another nuance that entrepreneurs should take into account is seasonality. The beer store business brings in minimal income in the winter. Some businessmen prefer to close the outlet for this time. The summer period can bring super profits.

Pricing

When opening a beer business from scratch, you need to decide on the assortment and pricing policy. Magnitude trade margin directly depends on the category of intoxicating drink. The higher the purchase price, the lower it is. For product Russian manufacturers it can be up to 100%, and for imported products no more than 25-30% per liter. The average retail price is 60–250 rubles. It is also important to take into account the purchasing power of consumers.

Equipment

For a beginner, it is more convenient to conclude a contract with a beer supplier from one manufacturer. In this case, you can count on free equipment for the beer store. The distributor will offer the necessary promotional material, which will allow you to save on its production. Another way to save money is to rent equipment.

The peculiarity of the equipment is the need for regular maintenance. If the contract with the supplier does not include maintenance, these costs must be budgeted for.

Before opening a point selling draft beer, It is necessary to purchase (rent) the following equipment:

cooler;
counter for installing beer taps;
bottling mechanisms;
hoses;
bar counter;
special containers - kegs;
gas cylinders;
gearbox;
refrigerators;
showcases for displaying related products.

Purchase of drinks

A bottle store may offer an assortment of different brands. Purchases can be made from distributors or from the factory. Direct purchase from the factory is profitable only if in great demand for beer. This option is more suitable for chain store owners. To supply one point, you need to find distributors who sell drinks in small wholesale.

Design

What does it take to open a draft beer store? Needs to be taken care of appearance establishments. It is no less important than the assortment.

The point of sale of draft beer requires not to limit yourself to painting walls and arranging furniture. An appropriate atmosphere must be created. Standard repairs must be supplemented with appropriate paraphernalia. For example, beer mugs, kegs, themed paintings or photographs. Dark wood finishes are possible. To create a relaxing atmosphere, the lighting should be dim.

It has become quite fashionable to decorate stores in the opposite way, creating well-lit rooms with bright colors.

The store must have a bright and memorable sign. If you don’t have your own imagination, you can contact advertising agency, where they will help develop form style. A bright name will help you save on advertising promotion points.

Financial investments

An important component of every business is understanding the amount of investment and future income. How much does it cost to open a beer outlet?

The amount of investment directly depends on the city, the range and purchase price of beer drinks and snacks, retail space. How much does it cost to open a beer store? Minimum costs include (thousand rubles):

legal registration – 10;
repair – 80;
monthly rent – 40;
purchase of equipment – 180;
advertising – 10;
purchase of a batch of beer and snacks – 100;
The monthly salary of two salespeople is 40.

What does it take to open a beer store? Have a budget of about half a million rubles. Monthly expenses will amount to about a quarter of a million rubles.

When opening a point in a metropolis, 500 thousand rubles. will not be enough. How much does it cost to open a draft beer store in big city? It is necessary to expect that the minimum budget will be three times higher.

Payback

If investments do not exceed the specified values, then the average revenue per day should be 9 thousand rubles. If the average purchase is 250 rubles, there should be at least 36 buyers per day.

Since the maximum profitability of a beer store occurs during the hot season, the opening of the outlet should take place in the spring. By the summer, it will become quite recognizable among buyers.

If we take into account that a liter of intoxicating drink costs 60 rubles, and during the season the daily sales are approximately 200 liters, then the monthly revenue will be 360 thousand rubles. That is, the store will pay for itself in less than two months. In some cases, the payback period may be even faster. But there are unsuccessful projects in which the profitability of the draft beer business is minimal.

Opinion of experienced entrepreneurs

Those who consider draft beer as a business leave positive reviews. It is important to choose the right location and offer an assortment that differs from competitors. Despite the fact that the number of outlets is increasing every year, there are prospects for growth. This type of business should not be considered as a random one that can bring a lot of money.

How to open a beer store for bottling? You should think about positioning, pricing policy, and analyze the activities of competitors. It’s a good idea to put yourself in the consumer’s shoes and think about expectations from a new store.

A well-thought-out business plan for a bottling beer store will allow you to organize a business using raised funds. Which will be a serious advantage for young entrepreneurs who do not have sufficient finances.

Once the outlet is organized, you can offer customers the service of purchasing their favorite drink via the Internet. The created website will become a good advertising platform. In addition to the informational component, it is worth adding “forum draft beer store.” This will allow you to conduct surveys and monitor customer wishes. The loyalty program for users will be an incentive to keep track of promotions and new products, and leave reviews.

Buying a business

When businessmen do not want to spend time organizing the work of the store and obtaining documents, they consider the idea of acquiring an already functioning business. It's difficult to say for sure how good this idea is. It is obvious that a good business that brings stable high income, can't be cheap. And there are not many offers on the market.

Some merchants build a business by organizing a point for the purpose of its further resale. Often a store is just starting out, lacking fame and stable income. Selling a beer store is interesting for its owner, so he will try to talk about all the advantages, hiding the disadvantages.

But we cannot conclude that only unprofitable stores are offered for acquisition. Among all the offers, you can choose a worthy option. There is no need to rush into purchasing; you need to carefully study the options you like. The basis for the analysis are the following points:

the period of operation of the store;
how many owners it has had throughout its history;
how long the offer to sell has been posted;
reasons for searching for a buyer.

If you manage to find a suitable one from all the offers, you should ask the seller:

premises rental contract,
sales reports;
all reporting documentation on financial activities;
contracts for the supply of drinks and snacks;
equipment documents.

All factors must be taken into account together. Since a long sales period for a store does not always indicate its unprofitability. Perhaps the seller greatly inflated its value from the very beginning, and then began to slowly reduce it. Or the offer was placed on a small number of resources with a poor description.

What to look for when buying an existing business

The standard reasons for sale indicated in advertisements are:

changing of the living place;
change of business profile;
lack of time for management;
personal problems.

They may be true, but they should not be trusted unconditionally. A newcomer runs a great risk of buying a business that is obviously illiquid. An experienced person who already has a bottled drinks business is well aware of the pitfalls and knows how to analyze papers and information.

The lease contract should be reviewed for duration and monthly payments. You should also contact your suppliers to find out if there are any outstanding payments.

You can find a good deal, you just need to know that:

the cost of a profitable store is high;
You can’t take the seller’s word for it, you need to study all the papers and contracts in detail;
you should check whether there are any debts to the landlord and suppliers.

Trading intoxicating drinks on tap is quite simple. But the profitability of a draft beer store as a business can be zero. This is usually due to errors in choosing a location and customer focus.

It is important to control the quality and freshness of the product. A bad product will lead to loss of consumer trust.