Antiparking is not the only player in the dynamically developing car return services market. Evacuation in Moscow is carried out by several companies that are hired by the State Public Institution “Administrator of the Moscow Parking Space”. They take approximately 100,000 cars a month to impound lots. According to media reports, towing contractors receive a plan from the city for the number of cars towed. To fulfill it, tow trucks must deliver a total of 1,281 cars per day to impound lots.

True, Danila Trubochkin, general director of the Fast-24 company (FastReturn return service), suggests that only 20% of those motorists whose car was taken away by a tow truck are willing to pay for the service. The rest either simply do not know about its existence, or hire cheap private traders. average cost services – 7000 rub. It includes car delivery, paperwork at the traffic police, the Moscow Administrative Road Inspectorate (MADI) and at the impound lot, and the driver pays fines for incorrect parking and impound lot services separately. It turns out that the sector volume paid services the return is about 320 million rubles. in year. This business is developing as the authorities’ efforts to combat illegal parking increase; it is profitable and does not require large investments, the entrepreneurs themselves admit. But to gain a foothold there, they need to solve several problems.

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We drove into a pretty penny

Evacuation is expensive for car owners: the fine for incorrect parking is 3,000–5,000 rubles. plus payment for tow truck services – 3000–7000 rubles. depending on the power of the machine.

Azat Saitov, founder of Carsreturn (in existence since 2010), says that recently he has a large number of competitors. Previously, he had 100 orders per month and 300,000 rubles. revenue, and now there are only 15 left regular customers per month. In his opinion, life is easiest for those companies whose return service was developed as a side service for their existing customer base. Thus, Yaroslav Volkov, founder of the Mosvoditel company (the company provides the service " Sober driver"since 2014), offers car return from impound lot as an additional service for regular customers, in total he has 30–40 of them per month. The founders of the car rental company Fast-24 do the same, says Trubochkin. Over the 1.5 years of the FastReturn project’s existence, they removed more than 750 cars from impound lots in the city. Volkov does not name the revenue, but says that for each call he receives 30%, the rest goes to the driver. FastReturn's monthly revenue is 60,000–70,000 rubles.

Officials are in the way

Moscow officials have a negative attitude towards the evacuation business. Vinogradov says that MADI published a message on its website that there are unscrupulous entrepreneurs working on the streets of Moscow who take cars from impound lots, but do not guarantee that they will return them without scratches or damage, or at all.

Another conflict, according to Vinogradov, is that the Anti-Parking manager issues a fine not in the name of the client who parked the car incorrectly, but in his own name. “MADI explained in the same message that people like us violate Article 159 of the Criminal Code, because the fine is assigned to another person. Although at the Mosparking call center they told us that we have the right to take away the cars,” complains Vinogradov. Entrepreneurs hired a lawyer and are trying to fight the system. They write complaints to MADI, in which they prove that their managers have the right to provide services to the client and sign documents on the basis of a power of attorney. Victor Vasker, a lawyer specializing in automobile matters, believes that there is no violation of the law: “Sometimes people pay property taxes for each other - it’s the same thing. There are no victims, the state received money for the administrative violation, which means the case is closed.”

Trusted driver

According to Vinogradov, potential clients They are scared off by the fact that they may receive their car with scratches and damage, or they are simply afraid to trust the keys to their car to just anyone. “In a day we could lose everything we earned in a month if we broke even one headlight of someone else’s Range Rover"- says Vinogradov. Entrepreneurs first tried to drive other people's cars themselves in order to pick them up from the parking lot, but quickly abandoned this. In April, they entered into an agreement with the companies “Angel” and “Logic City”, which are engaged in the removal of cars by tow trucks. Anti-Parking pays 2,000 rubles for each transported car. Responsibility for the damage, according to Zimin, now lies with Angel and Logic City. And the manager-driver of the Anti-Parking follows the tow truck and records on the video recorder the path from the impound lot to the place of arrival.

The company employs four driver-managers - friends of Zimin and Vinogradov. “We don’t hire strangers, because the owner of the car gives the manager the keys to his car,” explains Vinogradov. According to Trubochkin, FastReturn also entrusted transportation to tow trucks. Saitov says that he often transports clients himself. If there is no time, familiar drivers replace him. Volkov also relies on the experience of his own employees. But even at Mosvoditel, casual employees do not work. All the drivers, Volkov says, are from among his acquaintances. Service providers sometimes act as insurance brokers. “We have many cases where a car is taken away, and the owner forgot to renew the MTPL insurance,” says Vinogradov. Neither the client nor the manager-driver will be able to pick up the car from the impound lot without an MTPL policy. Vinogradov says that previously they had to take the client to the nearest office of the insurance company and spend another hour of his time to issue a policy. “It made the whole business pointless,” he says. But a month ago, Vinogradov contacted Rosgosstrakh through friends and signed a brokerage agreement with the company, now Antiparking sells policies. According to Trubochkin, FastReturn has an agreement with Ingosstrakh and Rosgosstrakh.

More casualties

According to Ksenia Zagoskina, co-founder of the Crocodie company, 750,000 cars enter the streets of Moscow every day. Crocodie launched a month ago mobile app, which warns drivers that a tow truck is approaching. According to Zagoskina, the application already has 1,000 active users who pay 300 rubles for a monthly subscription. But if every motorist is interested in notification services, then the development of companies like Anti-Parking is hampered by the fact that they are aimed at people with incomes. But Zagoskina is confident that the field of activity of these entrepreneurs will expand, because paid parking is being introduced in many cities with a population of over a million. “The more victims, the more services will be in demand,” explains Zagoskina.

* The calculations use average data for Russia

1. PROJECT SUMMARY

This business plan discusses the creation of an evacuation service in the city of Samara. The goal of the project is to satisfy the demand of vehicle owners for high-quality and inexpensive tow truck services and make a profit. The company's initial fleet will consist of 4 units of equipment designed for the evacuation of vehicles weighing up to 3.5 tons. The service will operate in all districts of the city of Samara, as well as provide evacuation services throughout the region and beyond.

Investments in the project will amount to 10.47 million rubles. Most of this will be for the purchase of tow trucks - 10.12 million rubles. The payback period for the project will be 13 months. To open a business will be used own funds. Key performance indicators are presented in Table. 1.

Table 1. Integral performance indicators

2. DESCRIPTION OF THE INDUSTRY AND COMPANY

The development of private evacuation services is largely due to the increase in the number road transport in Russia. According to the traffic police, over the ten-year period since 2006, the number of cars has increased by 65% ​​- from 34 to 56.6 million. The demand for towing services is growing due to the fact that most new car owners do not have the skills to repair cars themselves or do not have the time for self-repair and towing. In the event of an unexpected breakdown, the services of a tow truck become a much preferable and convenient solution: a person does not need to call relatives, friends or acquaintances for help, does not have to worry about towing, takes time off from work, and so on. The help of evacuation services helps save time and nerves.

The number of road transport in the region chosen for development is one of the highest in Russia. The Samara region is one of the ten subjects of the Russian Federation with the largest number of passenger cars (see Fig. 1). Given the high traffic density, it is not surprising that the region experiences a large number of accidents. Despite the fact that traffic police statistics show some improvement over 10 years (the number of accidents in the region decreased from 4593 in 2005 to 3883 in 2015), the situation on the road remains tense.

A large number of cars creates a need for all related services, including evacuation. The reasons for calling a tow truck can be not only the consequences of road accidents, but also the influence of weather conditions (stalled cars in winter period). be a reason to call a tow truck. In addition, if the car has an automatic transmission, then transportation using a cable is extremely undesirable, as car owners are well aware of.

Figure 1. Subjects of the Russian Federation leading in the number of passenger cars

Our project involves the creation of an evacuation service, the purpose of which will be to provide evacuation services in the city of Samara, the Samara region and beyond. The service will operate in the middle price segment, providing high-quality evacuation services at affordable prices. The company's initial fleet will include 4 new units of recovery equipment, including a tow truck with a crane. Preference will be given to cars of foreign brands that have proven themselves in the market. To effectively interact with customers, a dispatch service will be created that will accept orders around the clock, 7 days a week. The service will operate in all districts of the city of Samara, as well as provide evacuation services throughout the region and beyond.

To implement the project to open an evacuation service you will need:

register a business as an individual entrepreneur,

purchase tow trucks and office equipment;

hire employees;

rent an office;

conduct marketing company, create a website.

To implement the project, it will be necessary to invest 10,476,000 million rubles. Most of it will be for the purchase of tow trucks - 10,120,000 million rubles. More detailed items of starting costs are presented in Table. 2.

Table 2. Investment costs of the project

3. DESCRIPTION OF SERVICES

The company will operate in the mid-price segment, providing quality service at affordable prices. The evacuation service will provide services for: round-the-clock evacuation of cars, SUVs and minibuses from the scene of a breakdown/accident; transporting the customer’s car to the specified location; transportation of cars from warehouse parking lots to car dealerships; pre-call a tow truck; transportation of motor vehicles, special equipment weighing up to 3.5 tons, transportation of cars throughout Russia. The full list and prices are given in Table. 3. this business plan.

The final cost of services will be influenced by four main criteria: vehicle weight, vehicle condition, loading and unloading conditions and mileage traveled. Tariffs will increase if the vehicle weighs more, the steering is not working or the chassis is not functioning, the need to evacuate the vehicle from ditches, ravines and other hard-to-reach places, or the distance for transportation is greater.

Table 3. List of company services

4.SALES AND MARKETING

Despite the fact that clients of evacuation services are people of different genders and social status, the basis target audience According to the experience of other companies, the company consists of men aged 30 to 45 years. Part of this category are people with above-average income, for example, entrepreneurs who do not have the opportunity to repair their car themselves. Among the main requirements that customers place on the work of tow trucks are:

24-hour work schedule;

affordable prices, no hidden charges for additional services;

quick arrival at the place of call;

qualified drivers who can professionally solve emerging difficulties;

presence of a receipt or check;

high level of service, polite communication with the client.

Among the main reasons for customers turning to tow truck services are:

getting into a traffic accident;

steering malfunction;

blocking or damage to the car wheel(s);

ignition switch blocked, inability to start the car;

gearbox failure;

battery discharge;

suspension damage;

missing keys, leaving keys inside the car.

This area of ​​activity is subject to seasonality. The main demand for evacuation services is recorded in the autumn-winter period, with the largest jumps during bad weather, for example, snowfalls, heavy rains, etc. The traditional decline in demand for services is expected in May-August.

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The key channel that clients use to search for a tow truck is the Internet, which is why it is necessary to create your own website and promote it to the first positions in Internet search engines. The site should have easy and intuitive navigation and be accessible for use with mobile phone, since in the event of a breakdown on the road, the client is not able to use the computer. In addition to creating and promoting the website, our company will use other methods of market promotion, including distributing flyers and business cards, advertising on transport, advertising through partner companies. Our partners will be car services and service stations, car dealerships and other organizations from related industries, which can include our company in the list of recommended organizations. Our service drivers will have branded clothing, which will repeat the design style of the cars.

Today, there are more than 20 companies specializing in vehicle evacuation operating in Samara. Despite the large number of players, the number of firms providing high-level services is relatively small. Most of the companies are small companies, owning a fleet of 1-2 units of equipment. Often they do not even have their own dispatch service - all calls are taken by drivers. Given the limited fleet, such services lose many customers: in the case of a high number of orders, they are forced to refuse to provide services. You can also note their weak presence on the Internet. Often the matter is limited free advertising on ad sites. Quantity large companies, which has a wide fleet of vehicles, is significantly smaller. Unlike small players, they provide a whole range of services, including cargo evacuation and on-site technical assistance, possessing a professional dispatch center, high-conversion websites, and so on. Industry analysis shows that with a competent approach to business organization, a good fleet of vehicles and paying due attention to promotion, this area has prospects for retention in the market and further expansion with the prospect of reaching a leading position.

5. PRODUCTION PLAN

The process of providing services will begin with the interaction between the client and the dispatcher. To call a tow truck, the customer must provide the phone number, loading address and destination, make and model of the car, license plate number, weight of the car without load, as well as indicate the reason for the call and indicate damage to the car. In accordance with the information received, the dispatcher calls one or more units of equipment to the scene. For the convenience of customers, tow truck locations will be located in different parts of the city, which will allow them to be on site as quickly as possible. To provide the service, the customer will need to present a vehicle registration certificate or PTS, as well as a passport or driver’s license. Both with physical and legal entities services will be provided in accordance with the contract for the provision of evacuation services.

The main asset of the company will be tow trucks. To organize a business, you will need to purchase 4 units of equipment in the amount of 10.12 million rubles. You will also need to purchase equipment for the control room office. A detailed list of what is required is given in Table. 4.

Table 4. List of equipment

During one work shift, one tow truck handles about 5 calls on average. Taking into account the accepted tariffs, the amount of expected monthly revenue from just one tow truck will be up to 375 thousand rubles, from 4 units of equipment, respectively, to 1.5 million rubles. It is planned to reach this turnover by the 4th month of operation.

6. ORGANIZATIONAL PLAN

To open a company, an individual entrepreneur will be opened. Guidance issues will be assigned to individual entrepreneur. He will be in charge of issues related to personnel selection, scheduling of work shifts, marketing policy, interaction with partners, and settlement of disputes with clients. At the initial stage, the company will hire 4 tow truck workers with irregular working hours and 2 dispatchers. Staffing table and wage fund are given in Table. 5. Subsequently, with an increase in the number of orders and the need for work shifts, the number production employees will be increased.

Among the main requirements that will be presented to tow truck workers will be the presence of a category B, C driver's license and a medical certificate, good knowledge of the city districts, a driving experience of at least five years, as well as the possibility of secure parking of the car. Accounting and Maintenance will be carried out by third parties.

Table 5. Staffing and wage fund

7. FINANCIAL PLAN

Investments in opening an evacuation service will amount to 10,470 million rubles. Starting cost items are shown in Table. 2. The basis of straight lines production costs will be staff remuneration; variable expenses will include the purchase of fuels and lubricants. Fixed costs will include office rent, advertising, communication and Internet services, and depreciation. Depreciation charges for fixed assets (automotive vehicles) are calculated in a linear way for a 10 year period.

Indicators of revenue, net profit, constant and variable costs are given in Table. 6. The calculations took into account: achieving the planned sales target by the 4th month of work, organizing 2 work shifts for tow truck workers: from the second year of work, 3 work shifts: from the 4th year of work, increasing the number of dispatchers to 4 staffing positions from the 2nd year of work.

Table 6. Fixed costs of the enterprise

8. EVALUATION OF EFFECTIVENESS

The calculations made in this business plan and the derived integral performance indicators made for a 5-year period (see Table 1) allow us to speak about the investment attractiveness of the project. Despite the capital intensity of the investment, the funds can be recouped within 13 months of operation. The effectiveness of the evacuation service project is indicated by the indicators of net present value (NPV positive), profitability index (PI>1) and internal rate of return (IRR>discount rate).

9. RISKS AND GUARANTEES

Possible project risks are analyzed in Table. 7.

Table 7. Possible risks and ways to prevent them or their consequences

Currently, a significant part of automobile services provides car towing services. This type activity is quite good in terms of its profitability, it also has a positive effect on the image of the organization itself. But you can also approach this business from a different angle, by first opening a 24-hour car tow truck, and in the future begin to expand the range of services provided. In this article it is worth finding out what a tow truck is as a business. A forum will be organized here, which will allow us to gain special experience for conducting this activity. But it’s worth talking about everything in order.

Let's talk about registering a case

First you need to legally register your activity. To do this, you must register as an individual entrepreneur or LLC. The registration form will not have much impact on the future activities of the company. You should always focus on the circle of your potential clients. If the tow truck service provides services to private individuals, you can register as an individual entrepreneur. This is exactly what will help you get small savings on bookkeeping. If the overwhelming number of future clients are companies or firms, then you should register in the LLC form. This is what will help you give a high formal status. And if the company goes bankrupt, then it will be able to answer to its creditors only with the size of the authorized capital, without involving the founders. The main difference in taxes paid is not significant; for both forms of activity a simplified taxation system is provided, which amounts to 6 percent of total turnover or 15 percent of income.

Which car to buy

The request for a private tow truck cheap will always be relevant. Then you should definitely think about such a business. Important role there's a machine playing here. Before purchasing a car, you first need to decide what type of transport you want to work with. A vehicle for towing trucks on a ZIL vehicle platform costs from 1.5 million rubles. a car It can easily transport a Gazelle. It will cost you approximately 900,000 rubles. all operating costs of the Gazelle are much lower. for this reason, it should be used every time a call comes in. The best option for the company would be to purchase three cars at once - 2 passenger cars and one heavy one. You will have to spend around three million rubles to purchase this vehicle. Besides all this, it is better to equip each car with a winch. This will increase the price of the kit to four million. The whole point is that not all competing companies have this equipment available. They mainly deal with car delivery. But, alas, they will not be able to try to pull the emergency vehicle out of the ditch. In theory, you don’t have to purchase a car, but simply rent or lease it. Renting one tow truck will cost you approximately 2,000 rubles per day. It's not very profitable. But as for leasing, it will cost only 5-10 percent per annum. But, in this case, you will need to insure the car under CASCO, plus another 8 percent.

Additional services

Quite often, a car breakdown can be repaired on the spot without using the services of a service station. As a rule, the cars are driven by women, who, in turn, do not want to spend time fixing the car and getting their hands dirty. For this reason, providing small auto repair services can provide excellent profits and thus gain a loyal customer. In order for a tow truck to bring income from repairs to a business, you must first purchase a set of equipment. It will cost approximately 30,000 thousand rubles. To this you also need to add a powerful jack. As a result, the amount will be 100,000 thousand rubles.

Advertising

The main goal of any advertising company The idea is to ensure that in a difficult moment the driver has a helpline number in hand. To do this, you need to start posting advertisements on literally every pole. As for these advertisements, they will not cost you very much. But this case is not consistent with the established legislation. But it is worth noting that you will not receive a significant punishment for this, but you may receive a fine for damaging city property. Banners and billboards are quite expensive. This may be suitable for enhancing your image. At the start of creating your own business, renting space for advertising a tow truck makes a lot of sense. In the future, it will be unprofitable for you from an economic point of view. Advertising on a car radio also makes sense, especially at the very beginning of work. In the future, you can move on to other advertising options, for example, business cards that can be placed under the windshield wipers of parked cars. Currently, almost every driver has a smartphone with Internet access. This is what opens up another great channel for you to attract future clients. You just need to create a small one-page website and place advertising in the Google and Yandex search engines.

Staff

In order for a tow truck to generate income, you need to organize everything correctly. It is important to understand where to start in this matter. In order for your company to work around the clock, for each car you need to hire two drivers - mechanics for shift work. you won’t be able to hire experienced people for less than 20,000 rubles. To this you also need to add taxes, for each employee, another 7,000 for each. So that the entrepreneur does not have to spend work time to master all the basics accounting, you can only hire a visiting accountant, and a dispatcher who will work from home will be able to coordinate the work of the crews and receive orders. Based on this, you can run a business providing tow truck services without opening an office, and all expenses for service staff will not exceed fifteen thousand rubles.

Repair and parking

Each car will require periodic repairs and maintenance from you. Negotiate with service station
It is also possible on barter terms - the entrepreneur supplies them with clients and provides evacuation services. For this service, the mechanic repairs his car. In this case, not only comfortable working conditions will be created for each driver, but fuel and lubricants will also be saved. The tow truck platform and vehicle take up too much space. you will have to pay around 4,000 rubles for one car.

Calculations

To open your own business you will need around 4.5 million rubles. Of them:

Four million - cars and necessary equipment.

• 50,000 – preparation of the necessary package of documents.
• 100,000 – tool.
• 50,000 – unforeseen expenses.
• 50,000 – advertising.

Every month you will spend:

• 50,000 – parking and fuel.
• 180,000 – wage fund.
• 10,000 – advertising.

Total: 250,000 rub.

All prices for tow truck services vary depending on the region. On average, they are determined according to the following scheme - five hundred rubles per call and 30 per kilometer. In one day, the car can service about 12 calls. This will give you 10,000 in income. In one month, 3 cars will bring you 900,000 rubles. Of course, all this is in the ideal case, when the business is at one hundred percent capacity, and there is not even a day of downtime. As for stitching, everything is much more complicated here. Downtime will be around 60 percent of working time. Based on this, a businessman can count on a profit of 540,000 rubles. after subtracting all overhead costs, you will receive 190,000 income. Taxes will still have to be subtracted from this, 15 percent. As a result, you will receive a net income of 160,000 rubles.

conclusions

The businessman who decided to open a business providing tow truck services can count on receiving a good profit, but still the payback period of this project can't be called small. This business quite stable. It scales well. In the future, the vehicle fleet will expand and profits will grow accordingly. Even if the niche of one town is saturated, you can transfer part of your company to nearby settlements. Even a small town with a population of 40-50 thousand inhabitants can feed several tow trucks.

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