How to advertise a taxi in a small town. How to attract clients in a taxi. Additional free services

This question worries many novice entrepreneurs who have decided. Most often, the phrase “promote a taxi” means more important question: how to build a taxi business so that it brings in stable income high income? No one will give a definite answer, but there are several main points that underlie successful taxi promotion. Let's look at them and try to understand how to use proper organization business, you can promote a taxi.

Cost planning is one of the most important sections of business planning in general. Even at the stage of opening a service, you need to imagine what types and amounts and types of expenses await you in the near future. It is important to understand what costs you will incur at the start-up stage and what the amounts will be monthly expenses(rent, advertising, employee salaries, etc.). Detailed information about the types and types of expenses can be found in the Taxi Business Plan section.

Think about taxi positioning

The taxi market is quite competitive, with new services opening every month. Most often, newbies try to lure clients with low prices and end up losing - the start-up costs are very difficult to recoup when the cost of applications is low. Therefore, in order to promote a taxi, it is worth understanding even before the opening how much target audience you are going to work.

Possible positioning options:

VIP taxis – expensive cars, high-quality service, high prices.
Student taxis are fast and cheap; there can be any type of car. The most important thing is to find contact with the youth audience.
Children's taxi - with special seats, will be useful for young mothers and schoolchildren.

Option to hold a competition to attract taxi customers

Attracting customers: plan a taxi advertising campaign

“Advertising is the engine of trade” - this statement is also true for the taxi business. If you are wondering “how to promote a taxi”, consider 2 main points in taxi advertising:

Advertising message. Here it is mandatory to use the name and phone number, as well as creative text (pictures, videos). A rhyme or an unusual comparison can come to the rescue.
Advertising channels. Stick to the golden mean - use a range of channels, but cut off the unnecessary: be only where your target audience is.

Customer Retention: Earn Reputation and Increase Loyalty

Don't forget, attracting a client is only half the battle. For advertising costs to pay off, it is important to learn how to retain customers. Ideally, everyone who has used your taxi services at least once should want to dial your number again and again. We are talking about high-quality service here - it is this that will help promote a taxi and make your service popular. What is it about?

Polite treatment

Train dispatchers to address customers by name. Control room automation using a special software will allow you to find out the client's name during the first contact, and use these contacts in the future. Ask drivers not to smoke in the presence of a passenger. This is a banal, and at the same time very indicative norm of politeness. Be sure to wish a safe journey and thank you after the trip: everyone will be happy to hear good words!

Pleasant trifles

Offer the passenger a treat - the costs are minimal, and the clients will be pleasantly surprised and delighted. Try to have several chargers in the cabin for mobile phones and laptops: such banal things will be very useful.

Additional free services

Make waiting time free - with rare exceptions, customers will not be late for long. However, the extra 5-10 minutes of free waiting time will be greatly appreciated. There is no need to impose fees for the use of child seats and transportation of small pets. You won’t earn much from such a service, but at the same time, it can become an additional incentive to use your taxi. It happens that passengers accidentally forget their belongings in the cabin. Make it a rule to return them for free - this way customers will definitely remember your taxi!

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Developers, car dealerships and other companies whose clients must come to their office to make a purchase or receive a service find it difficult to attract an audience - many postpone the visit due to the need to get somewhere. To motivate the client to still come to the office, Muscovite Sergei Alumov came up with a free taxi service CallToVisit..

27 years old, entrepreneur from Moscow, co-founder and author of the idea of a free taxi service to attract customers to the end points of sales. He graduated from MADI with a degree in construction of roads and airfields. He worked as a leading engineer in the highway diagnostics department at ROSDORNII, after which he changed his field of activity - he went to the Weborama data agency. In 2017, together with his partners, he founded the B2B service CallToVisit. The initial investment amounted to about 1 million rubles.

Create a business while on vacation

The idea for the CallToVisit service came to Sergei Alumov during the New Year holidays in January 2017. Before the holidays, he took a two-week vacation from work - at the Weborama data agency - and began to study various tools for attracting clients. By that time, Sergey had already worked in the field of digital marketing for 2 years and understood that each of these tools has its own conversion into sales - some solutions turn out to be more productive, others not so much.

“At Weborama, we worked with large brands, developers, and clinics. I knew the needs of customers and understood how the digital marketing market works, who interacts with whom, how much a client costs and how much companies are willing to pay for it,” recalls Sergey.

Having collected information about the effectiveness of various tools for attracting customers, he decided to offer a new one - a free taxi for potential buyers to the final points of sale.

“It’s easier to motivate a person to visit the company’s office if you provide him with a free taxi. People make decisions about travel faster because they don’t have to think about how they will get to their destination or the time spent on the road. Thanks to this tool, the number of clients increases significantly,” explains Sergey Alumov.

He decided to look for partners for his idea among taxi aggregators: Gett, Yandex.Taxi, Whelly. Yandex found the project interesting. Having agreed on cooperation with this company, Sergei involved his school friend and colleague from Weborama Dmitry Egorov in the project. Together they decided to join forces and invest in the development of an MVP (Minimal Viable Product - minimum viable product, editor's note).

Step by step

Having hired outsourced developers, Sergey and Dmitry simultaneously held meetings with potential clients.

“When we started doing this, I realized that it was impossible to combine meetings with potential clients and partners with current work. I also realized that I strongly believe in this product. And I decided to take a risk, devoting all my time to its development,” says Alumov.

He left his job and invested his existing savings - about 1 million rubles - into the business. Then he rented an office, registered the CallToVisit project and, together with Dmitry Egorov, began looking for clients.

On the day of the test launch of the project, not a single trip was made. Plus, as Sergei recalls, the site worked “at random.” That is why the only visitor who wanted to take advantage of a free taxi ride was unable to obtain it. This became clear after the creators of the project called him back on the phone number he left. After which we began to work on errors and improve the site.

The first client of CallToVisit was the strip club Burlesque. His marketers, who knew Sergei from working at the Weborama agency, agreed to test the service he offered. This is how the “Free Taxi” button appeared on the club’s website.

“We realized that it works. At that time, we did not yet have targeting, and we could not determine whether the client was ordering a free taxi for the first time or not. There was also no way to set the range of the offer. Much was unclear, so Burlesque was unable to assess the effectiveness of the service. But we are convinced that there is a demand for such a service among clients,” states Sergei.

After this, we managed to attract eight clients and place the “Free Taxi” widget on their websites. The service really turned out to be in demand.

It became clear that the project needed scaling. This required investments: the million rubles invested at the initial stage was clearly not enough. The project found two investors - Nikolai Shestakov, former top manager Yandex and the founder of the performance agency Adventum, and Vitaly Groznov, co-owner of the Air marketing group. They invested 10 million rubles in CallToVisit in exchange for a 40% share in the project.

Investments allowed us to increase the company's staff, form a sales department and continue to develop the product itself.

An offer of interest to everyone

Sergey Alumov notes that the idea of a free taxi for customers is a unique marketing tool, which has no analogues in the world. Currently, only CallToVisit offers this service.

It all works as follows. A “Free Taxi” widget appears on the client’s website. In order for the car to come for the client, he needs to leave his phone number, car delivery address and a convenient time for the trip in a special form on the website. At the request of the customer, you can inform about additional options: the presence of a child seat, the need to transport an animal, and so on. Information about the destination (sales office address) is configured automatically when installing the widget.

After filling out the application, the company receives notification of the upcoming trip and can calculate the client’s arrival time at its office. The client receives standard messages about the time of delivery of the car and the driver’s contacts.

Most often, developers place a button for ordering a free taxi on their websites, medical centers and auto centers. As a rule, car dealerships and sales offices of developers are located far from metro stations, in residential areas. Therefore, many potential clients postpone visits to them due to complex logistics. The free taxi service allows the client to get to their destination in comfort.

Sergey Alumov is confident that everyone benefits by using his service for marketing purposes:

A company that gets the right clients;

A client who is offered comfortable conditions to get to the sales office;

CallToVisit service, which receives fees from client companies.

There is a second option for using the same service - smart integration. CallToVisit clients are not always interested in their audience being able to immediately order a free taxi through a form on the website. For example, medical centers must know in advance about a client’s visit - the specialist he needs may be busy if a person arrives without an appointment or call. Sometimes a company wants to offer a free taxi not to all customers, but only to those in which it is most interested. For example, a bank sends a car to a client who has been approved for a loan. In this case, he receives a link to the order form; it is not posted publicly on the company’s website.

Currently, CallToVisit clients order a total of 3,000 trips per month for their audience. About half of them are done spontaneously - the client goes to the company’s website and immediately orders a taxi. In April it is planned to increase the number of complete trips to 5 thousand. And then grow monthly by 25-30%.

Monetization of the project

Today CallToVisit is monetized thanks to offers for different types and business volumes.

The service has a professional tariff aimed at major players market with an average bill of 30 thousand rubles. The cost of connecting to this tariff is 15 thousand rubles per month for one point of sale, for each additional point the client pays an additional 3 thousand rubles. Along with installing the widget on his website, the customer receives a personal manager who helps him figure everything out. Taxi services in this case are paid separately.

For small and medium-sized businesses, the company has developed a special product Self service without a monthly payment, but with a commission of 30% of each trip made. Connecting the CallToVisit widget in this package is free. To use the service, the client deposits into an account in personal account some amount. After completing each trip, the cost of the trip plus a commission of 30% from each payment is deducted from him.

Companies that have purchased a license to use the widget independently, without the help of a personal manager, register in their personal account, add a description of the activity, select the class of taxi cars, the radius and frequency of trips, the time of visiting points of sale, and configure the display of the “Free Taxi” button on the website.

The client is automatically invoiced upon request, after which he can receive all the necessary closing documents. He also has access to the statistics that the widget collects. Managers at points of sale receive notifications about new orders and completed trips via SMS, email or Telegram messages. In this case, CallToVisit earns only on commission.

“We integrate with CRM: we say which channel brought each client, we provide a reporting map - where trips are most often made from. This will help the client understand where to place their advertising, for example, in a certain shopping or business center. Thanks to our analytics, the client has more data that helps him optimize advertising costs and increase its effectiveness,” notes Sergey Alumov.

The service plans to cooperate with major clients who will order a large number of trips. They are expected to pay CallToVisit a 10% commission on each trip. So far the project does not have such clients.

Search for clients

Nowadays, the most effective sales channel is cold calling. Some clients come after learning about CallToVisit from media publications.

“We don't sell a product that already exists (like a car). We offer a product that people don't know about yet. And the most adequate way to convey information about yourself is through publications, videos, and seminars,” says Sergey Alumov.

To others in a good way attracting new clients is by posting cases from existing customers. This information is provided on the CallToVisit website. For example, for the PIK group of companies, the number of primary clients increased by 80% over several months of using the service. Every third of them booked an apartment in a new building, and every sixth made a purchase. “We can say that the tool has an excellent effect on both the customer satisfaction index and purchase conversions,” concludes Roman Adbullin, head of the advertising department of PIK Group.

Sometimes it is quite difficult to arrange a meeting with representatives of the client company. When it is not possible to reach managers, negotiations are conducted with the marketing or development departments. As a rule, Sergei Alumov goes to meetings with top officials. In 80-85% they end with the conclusion of a deal.

In the near future, the company plans to expand the list of clients - adding banks and representatives of the retail industry to auto centers, clinics and development companies. Already now the founders of the project are thinking about entering international markets. They recently held a meeting in Dubai with representatives of the UAE Ministry of Transport, who were interested in the CallToVisit service. Whether this will result in cooperation is not yet clear.

According to the calculations of the co-founder of the CallToVisit service, there are about 20 thousand business projects in Russia that are ready to fully pay for a taxi trip to their clients. For example, medical centers can order a taxi for those who come for an MRI. But there are other businesses that are ready to partially compensate for travel. CallToVisit plans to make an interesting offer to them, primarily to retail.

“Retail has a task to increase average bill. For making a purchase for a certain amount, stores could provide customers living within a radius of, for example, 5 kilometers, a free taxi home. To do this, you can indicate a promotional code in the receipt, using which the buyer will order a free trip at our counter,” Sergey gives an example.

But he considers even such cooperation with retail an intermediate step. CallToVisit plans to launch a mobile application. Its users are ordinary people– will receive points or cashback for purchases made in stores, cafes, and restaurants. Accumulated points can be exchanged for free trips by taxi, metro or any other form of transport by scanning the QR code from the receipt.

“We understand that moving around the city is becoming more accessible in terms of price and transport. And we want brands to fund people's trips. The more ordinary people move around the city, the more purchases they will make. This is good for both individual stores and the economy as a whole,” explains Sergei Alumov.

The developers are currently preparing technical task to develop such a mobile application and negotiations are underway with potential partners.

They often write in private and ask something like this: “I’m from a small town, we only have 5-6 taxi services. I’m thinking of opening my own dispatch office, buying a nice license plate and accepting drivers with a license. How to promote a taxi service, where to advertise so that both customers call and drivers come?”
In this article I will try to answer these questions so as not to waste time each time explaining everything to everyone who applies.

First, let's ask the right question: advertising for a new taxi service is needed for both customers and drivers!
Due to its specifics, the taxi service makes money from drivers (plan, air), and provides services to passengers. I note that with the advent of such monsters as “Saturn”, “Maxim” and other online players, now even in small town It’s difficult to open a dispatch office - there’s a lot of competition, rates for drivers are going down and it’s more difficult for newcomers.

However, in my neighboring locality there is an example of how a taxi service started working and is still working, and even bought out a competitor - we're talking about about Dima Glukhov from Yak-Bodier and his “Fast Taxi” service. By the way, they took part in our last year’s protest against Federal Law 69 and contributed to our struggle - see photo

By the way, I really hope that Dima will find time and give an interview for this site - his experience will be useful to many, because When he opened the service, he also managed to squeeze money from the state.

However, we digress: we are interested in .

4) handout (calendars, notepads, pens)

5) discount cards

Now about each type in more detail.

1) advertising on billboards and city boards- it's moderate efficient look advertising. Large billboards are noticeable, but why might their effectiveness be low? Firstly, there are a lot of billboards - there is a lot of competition: if there are 1000 billboards in a city, then your 2-4-7 will simply get lost among the rest! Therefore, in my opinion, it is not worth recommending spending money on billboards for a new taxi service - because, secondly, this is an expensive medium: side “A” in a city of half a million will cost from 9 to 13 thousand per month + banner printing + installation.

Small formats are another matter: city boards, banners at bus stops - here the prices are several times lower, and the effect is very good. People constantly stand at the bus stop and stare at your advertisement, which, firstly, is large (usually the banner takes up the entire information stand or the side surface of the kiosk), and secondly, the contact time is long (from 5 to 20 minutes while waiting for the bus). So city boards (small advertising designs along the streets, size 1.2 by 2.2 meters on average) and advertising at bus stops new service I can recommend it - it is both effective and cheap. The downside is that it is a more targeted effect compared to a billboard.

2) Advertising on cars and checkers— almost all major services force drivers to apply vinyl stickers to their cars. I mean “forced” - it is impossible to 100% force a car to be wrapped, but employees strongly recommend wrapping and economically motivate it (lower plan, higher priority). Why?

Yes, because it is very effective: if a person sees cars of a certain service on the roads - in a traffic jam, from a bus, walking down the street - then this service exists for him. It is very difficult to promote your service on unnamed cars and with a standard small yellow checker. Therefore, new services should be 100% recommended to wrap cars. These can be masterpieces, such as service 434343. Or maybe just a large number on the door - here it is important that the person remembers the numbers of your phone and nothing more! Therefore, the checkers should be large and with a phone number (also large, in contrast).

3) Transfer case- This is the first type of advertising that is more focused on drivers than on passengers. Usually they hand out pens, notepads, and power of attorney forms (in my opinion, the most effective). Drivers receive all this for free in the office - and since they use it, their friends, colleagues, and so on see it. This way other drivers will know that there is such a service as taxi 606060, for example. By the way, with the help of free power of attorney forms, this service received dozens of drivers - after all, the power of attorney form has a long use cycle (3-6-12-36 months, depending on how long). And a large number of people see it. Therefore, have your own calendars, pens, notepads (by the way, taxi companies periodically give these to passengers - on holidays, New Year and so on), powers of attorney and so on - this is both inexpensive and pleasant. I especially liked the authorization documents, I just rent out cars and the new driver always needs to issue an authorization document, but they cost 5-7 rubles and are always not at hand. And so I took a pack right away - and was provided for 2-3 months in advance. True, handwritten credentials have now been abolished. However, photo:

4) Creative advertising— here I include non-standard types of advertising. Advertising on the asphalt (Maxim taxi number 77-77-77) is very cheap and very effective: we place it at crowded intersections - people constantly look at their feet and see our number. A perfect example creative advertising is a “pot-bellied” Volga GAZ-21 (after restoration) in service 43-43-43 - it is used for wedding rides and periodically it works on the line, serving ordinary clients. At the same time, there are stickers on the sides, and checkers with service numbers on the roof. There is only one in the whole city and it is very noticeable among the sleek foreign cars.
I also like it public transport, plastered with advertisements of companies - buses LiaZ, Nefaz and others. Advertising on the sides of the bus is not very expensive - from 2 to 4 thousand per month, it works for a very long time and is very effective: along the entire route of the “cattle truck” people see that “Taxi 43-43-43 is coming to you.” By the way, Maxim taxi also entered into an agreement for advertising on the sides of buses in Izhevsk - with STEF CJSC, these are routes 18,39,49 and others (used Korean long buses). Well done, they are on the right track.

7) and last but not least – the website.
Everything here is not very simple - you can make a business card website, but it will be of little use. Again, make an expensive designer website and bring it to the TOP-3 of Yandex, pay for Yandex-Direct, participate in advertising company Google AdSence is also not the same, because it is very rare to search for a phone number for a service via the Internet. Usually it is in memory (which is what the rest of this article is aimed at). But the site is its own Information system needed.
Let me explain: now about 15% of all orders are made via the Internet. In large cities this figure is higher (the Yandex taxi service is popular in Moscow), in small cities it is lower. So if you are in big city, you are big network company with branches in a bunch of cities - you need to think about a service for the Internet.
The service here is two-directional - for clients and for drivers. The client can order a taxi online, independently choosing the cars located next to him - to do this, you need to install the appropriate program on your website. In Izhevsk, the service 900-373 (Saturn) has such a “Taxi 373” (sort of) program - and it is popular.
On the other hand, it is no secret that almost all drivers now receive orders through communicators - and also use a program for this (most often on Android). There are a lot of questions and misunderstandings about installing the program, about glitches, about updates and new releases, you get tired of explaining to everyone, so it’s convenient to have a website/forum/blog so that people can find answers there - this reduces the load on dispatchers and the amount of misunderstanding. So the site is more needed as a platform for ordering a taxi online, for downloading program updates and for communicating between drivers and management. As you can imagine, this is far from the site that a beginner might think about at the very beginning.
In my opinion, the best solution so far has been offered in this area by two companies: Maxim (they have an excellent corporate taxi blog) and service 900-373 (the ability to order a taxi online).

Here you go! With this I would like to complete the answer to the question “What should an advertisement for a taxi service be like?” As you can see, there is no clear answer and a lot depends on the budget. But the most important thing is that taxi work has a lot of specifics, so not all standard solutions are suitable for this area. Leave your questions and write additions in the comments if you think that something is not said here.

Friends, let's not get lost on the Internet! I suggest you receive email notifications when my new articles are published, so you will always receive new articles. , Please.

We all know that time is money, so if you need a squeeze useful information on the topic, but I don’t have time to read the entire site, I recommend purchasing the book « » .
The book collects and systematizes all the information on how to make money by renting out a car as a taxi, driving your own taxi, or creating a dispatch office. Only experience and practice, no water.

However, you may not have saved taxi phone numbers at hand. So what should we do then? Here comes the solution - find the contacts of a taxi service on the Internet. You can immediately say that there will be the widest possible targeting here, since it is very difficult to identify people who may need your service. In modern realities, the most advanced taxi delivery systems use mobile applications, with which you can easily and simply place an order, so the availability this functionality can facilitate further work on promoting your company.

Useful channels

Due to the fact that this service is very simple (from the point of view of the speed of decision-making), the main role in attracting clients is assigned to the keywords by which you can be found on the Internet. This means that the main role will be played by SEO promotion and contextual advertising. Moreover, at the initial stage, the lion's share of the budget will go to context, because displaying in a visible place before organic results is a priority, given the high competition in this business segment. However, with the growing popularity of social networks, this search can be done by groups and communities.

Is there anything else?

It is worth noting that the mechanism for behavioral advertising, which is most often used on YAN, does not work well here. Since a person needs a taxi right now, and not in a day or week, behavioral targeting can be safely excluded. But if you still have an unpromoted application, then it’s time to get started with it. AND mobile advertising can close this gap. It is not necessary to advertise only in the Google and Yandex systems; you can connect all social networks, however, it costs much smaller budgets to invest here due to too broad targeting by interests.

We develop the entire network

Following the growth of the taxi fleet, costs for all other expense items usually increase. And marketing is no exception to these rules. After you have established high-quality work to attract clients, you need to look for hitherto unknown tools. In addition to increasing the budget evenly across all channels, we can launch advertising based on the principle of mass reach, in which we will attract an audience at a minimal price. The results may be disappointing at first, but this will eventually increase your customer base. The most important thing is to remember to constantly optimize this process.

Certainly, best advertising taxi is the cost of services and the quality of service. However, in a highly competitive market, this may not be enough. Before launching an advertising campaign, you need to carefully consider both the ideological component of the promotion and the possibility of obtaining maximum conversion from planned events. Please note that not all traditional promotion tools are suitable for taxi advertising.

Outdoor advertising

Billboards

Billboards are an effective and visual promotion tool. Key advantage This type of advertising is an opportunity to directly contact your potential customers. Be concise and convincing. A catchy photograph of, for example, one of your cars and the image of a satisfied customer can become the basis of your advertising campaign. Be sure to include a short number where you can call your taxi. And don't forget about the catchy slogan.

Stretch marks

Streamers are another clear source of promotion for taxi services. It is best if the banners are located above a busy roadway right before the traffic lights. Or you can hang a streamer on a fence on a busy street. As text, just indicate the name of your company, the minimum price of the trip and a short number.

Advertising on transport

Taxi is the type of business that must advertise itself. Your drivers' cars can be painted in the colors of your company, for which they will receive more interesting orders or a lower commission. On cars, in addition to the name, you must place an order number, which should occupy a large area of the car and should be visible to everyone. In addition to wrapping cars on top, you can make checkers or a light box, which will be even more visible to customers. Such advertising on transport will not only increase the recognition of your company, but will also increase the number of orders by several percent.

Internet advertising

Mobile app

A modern taxi hardly needs a full-fledged and expensive website. A simple and understandable application is enough. The application must contain interactive map, by which the client will be able to track the location of the ordered taxi and the time of its arrival. Also provide the option of choosing payment: cash or card. In addition, a nice bonus can be the ability to accumulate points, which can then be exchanged for a discount on a trip or even a free trip.

If you decide to create a website on your own, be sure to read our articles:

Here we have laid out our experience and opinions on the use of various tools that you will simply need in your work. This will allow you to reduce the time it takes to select the necessary resources for its creation and get profit from the site as quickly as possible.

Landing page

Your Internet page should also be simple and easy to use. No need to overload potential clients unnecessary information. A few options and a couple of sections are enough. Tell us what sets you apart from other taxi services. For example, about new cars, the availability of car seats for children and the ability to order a taxi for a large group.

Groups on social networks

Accounts in in social networks When promoting taxi services, they are needed as a supporting advertising tool on the Internet. The costs of creating your own pages will be small, and the effectiveness of this channel, if used correctly, can pleasantly surprise you. In addition to customer feedback, which is necessary to improve the quality of the service, you can hold various promotions and competitions. This will contribute to the influx of customers. An important criterion for quality work with social networks is a prompt response to user requests and impeccable politeness.

contextual advertising

Contextual advertising is a good investment primarily for online taxi services. To check this thesis, just type the expression “call a taxi” into a search engine. Using analytical tools, you can track the effectiveness of such advertising, and gradually acquire extensive client base. In favor of this promotion method, I would like to add that when searching for a taxi, the client takes the first link to the website (it doesn’t matter if it’s advertising or not). And since contextual advertising is always the first line, the client is more likely to visit it.

Sending emails and SMS

Sending letters on the Internet using modern postal services Today it is practically free. Existing tools allow even a beginner to easily compose a letter and send it to potential clients. Don’t be too intrusive; it’s enough to send newsletters no more than once a week. It’s better if these are really beneficial offers for your audience, for example, a discount on the first trip. It is better to leave image messages for the time when you have already formed the loyalty of your customers.

Printable advertisement

Business cards

One of the least expensive activities is printing business cards. It’s better to print a large batch of business cards at once. Taxi drivers can hand them over to passengers along with change. On the business card, in addition to a single telephone number, you can indicate a fixed price for a trip along a specific route (for example, to a train station or airport).

Leaflets

It is better to use leaflets as targeted advertising, scattering them through mailboxes. To attract potential customers, you can also offer a discount on your first trip.

Other

Loyalty cards

Loyalty cards are a traditional tool for promoting taxi services. For example, a passenger who has such a card can count on a guaranteed discount. Also, from time to time, various drawings and quests can be held among cardholders who actively use the services of your taxi.

Ineffective taxi advertising

Advertising on TV and radio

Before you manage to capture the attention of potential customers, you will spend a lot. However, will this audience use your services? After all, a taxi is not a sale of a lifestyle, but a simple and practical service. Therefore, it is better to improve the quality of service and do efficient logistics than trying to sell illusions.

Advertising in newspapers and magazines

This advertising channel is also ineffective for the same reason as television promotion. Advertising in glossy magazines is quite expensive, and an ad in a newspaper can get lost among others of exactly the same kind. Also, keep in mind that the audience that prefers print media is shrinking every year.

Slogans for taxi advertising

Life is on the move.
Justifies the means.
Taxi Argo. Comfortable. Fast. Easily.
Available. Qualitatively. Fast.
Fast. Profitable. Comfortable.
I want to go.
Make your life easier!
Taxi 90. Safe. Comfortable. Just.
Hit of all seasons - Taxi Six Million.
Don't stand there with your hand outstretched - order a taxi home!
All the taxi drivers are behind, only our Cruise is ahead!