Shop at the bus stop. How do "buzzer" work in supermarkets and shops? Public transport stop that you can open

or innovations in the field of urban planning.

There is an old Soviet joke: "Stop in Paris." “One Jew endlessly applied to leave for Israel, and after arriving in Israel, he returned back to the USSR. Finally, the KGB broke down and asked: “For what purpose do you go back and forth? You yourself wanted emigration ?! " To which the Jew replied: "In all this emigration, I like only one thing - a stop in Paris." Once upon a time, Paris was a truly transit point for many complex flights, including the Moscow-Tel Aviv flight ...

But that's not what we're talking about. And we, in fact, about what (yes, yes!) Exactly - in Paris! (and where else?) finally appeared, that very stop, for the sake of which it is worth going to Paris and staying there.

Well, judge for yourself. So, “Stop in Paris”. This time - not an anecdote, but even innovations in the field of urban planning!

The main French transport agency called RATP ( Regie Autonome des Transports Parisiens), presented to the world what she herself described as “ Stopping the future”.

This “normal” public transport stop includes the provision of services such as:

free Wi-Fi (what kind of wallpaper is there, huh?),
a kiosk with freshly made coffee,
simple snacks, snacks,
a library where you can borrow a book,
sockets for recharging all kinds of gadgets and, of course, phones,
and, finally, a mini electric bike rental station (motorized bicycles).

This public transport stop is positioned as “a stop and a cafe - two in one”. What should a modern cafe have? Yes, all of the above - Wi-Fi, fresh coffee, food, books, the ability to charge your mobile device- plus bike rental - a feature so well understood by a European, a feature that he expects to see in his city on every corner and, in principle, sees! So why not come up with a bicycle parking at ... a stop as an alternative to waiting for a long time for your minibus or bus?

Urban innovation

This experimental bus stop is a project conceived by designer Marc Aurel ( Marc aurel). The bus stop and two-in-one cafe exist only in one copy. She adorns a Parisian street called Boulevard Diderot ( Boulevard diderot).

If you or someone from the guests of Paris suddenly does not know who Diderot is (or, as one of our classmates said: “Who is Rousseau?”), We hope that in the library at the unique bus stop there will be books of both.

In general, the bus stop on Boulevard Diderot is an innovation in the field of urban planning. Its essence is to concentrate as many services necessary for a modern person as possible in one place.

So much for a “café-stop in Paris”, “two in one” or, rather, a hundred in one!

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Probably in every city there are shops at stops. At least in my city there have been such shops for several years. It all started when one businessman applied to the executive committee for permission to build his store right at the bus stop. Together with the application, he submitted a sketch of the future stop. The executive committee accepted his application, and a few months later, in the place of the old flaky bus stop, there was a new one, with a shop at the end. By the way, it was one of the first convenience stores in our city.

The entrepreneur made the right move. He took a chance and was not mistaken. The building was registered as his private property, although the land remained in lease from the city. Later, he was able to mortgage this store in the bank, and build a second one with credit money. As far as I know, he now has five convenience stores. And do you know when real success began in his life? At the end of 2008. When on all TV channels reported about the world financial crisis... Obviously, our nation has it in its genes that when there is danger, we need to buy everything that is sold in grocery stores. But now we are not going to talk about that. I propose to create a company that will prepare all the documents, obtain permits, build, and, possibly, manage the shopping malls.

So, to build a store, you need to:

Obtain permission from the executive committee. To do this, you need to submit an application, and in the appendices indicate all the benefits that citizens will receive from the appearance of a new stop with a store. also in mandatory a sketch of a future stop is submitted.
Build a stop shop. This requires an amount of money from 20 to 50 thousand US dollars and a construction team. I hope that if you decide to create your own serious business, then you should have the money. Although, if you do not have your own money, then you can take it from the customer. After all, we are making a store for him at the bus stop.
When the store is built, it is necessary to obtain all permits and put the building into operation and obtain a title deed.
In conclusion, it is necessary to organize the sales process and you can hand over the finished work to your customer.

According to the most conservative estimates, the customer will spend about 70 thousand US dollars for the construction of a stop shop (40-60 square meters retail space). Of this amount, about 20 thousand is your net profit.

Advice: Convenience stores should be built at stops in large residential areas, and not forgetting that customers shop when they return home, not when they drive to work.

P.S. I specifically told you a business idea for building stores for other people. Since we usually perceive information more easily when we talk about someone else, and not about ourselves. Therefore, now that you have learned how to make 20 thousand dollars building a stop for another, it is worth considering and building a convenience store at the stop for yourself. It's very good business... And clients will thank you.

P.S.2. Average income of a stop shop, from 2 to 6 thousand dollars per day (depends on the area and competition). Business payback is less than a year.

Good luck in your endeavors and achievements, dear blog readers.

Bookmarks:
1. There is good business - disassembly ... Even the crisis is not terrible for this business.
2. In this difficult time, it is profitable to buyready-made cottages in the suburbs ... Now they are much cheaper.

3. There is a profitable business -ventilation installation ... I recommend visiting this beautiful site of the company.

In the life of every person there comes a moment when he realizes that he needs to somehow self-actualize. Since in modern world business is developing rapidly, most men at least once thought about opening their own business and working only for themselves.

When thinking about this topic, many questions arise - what to open, where to open, where to invest and how to invest it, so as not to be left empty-handed and not get into debt. In search of ideas, many stop at buying a ready-made business - namely a grocery store. Of course, the logic here is very simple and at first glance iron - after all, anyway, everyone wants to eat and always, so it is impossible to stay without clients!

If you have a desire to purchase a grocery store and make money on the natural needs of a person, then you need to know some points and problems that may arise in such a business. So, what you need to pay special attention to when buying a grocery store so as not to fall into a hole.

Despite the fact that a hungry person will find your store even in the forest, one should not forget that a good location is the main condition for the successful operation of a grocery store. If the store is located near the roadway, there is a convenient access to it by car or it is a pavilion at a public transport stop, then the probability that the store will bring you a good profit is very high. But, as a rule, the cost of such a store will also be very decent. Therefore, if your budget is poor, then this option will not work for you.

There are also so-called "home shops". This is a shop located on the 1st floor of a residential building, where, as a rule, residents of this building and nearby houses go. The cost of such a store is several times less, but here you need to carefully look around. How many residential buildings are located nearby, what kind of houses are they, how many apartments they have and what financial possibilities do you have? potential buyers... And the most important thing to do is to correctly assess your competitors and decide for yourself whether you can compete with them or not.

When buying a grocery store, you should also understand such a thing as - the form of ownership of the premises in which the store is located. If this premises is owned and you are ready to sell this property, and you accordingly have the money to buy it, then this is very good and you automatically get rid of many inconveniences.

But if you are buying a lease, then there are two options. The first one is the premises for rent from an individual. As a rule, you can always agree with him, if he is of course adequate (which, unfortunately, is not always the case). And the second option is a premise for rent near the city. Here you need to carefully read the lease agreement. For how long, and under what conditions it is concluded, is there an extension. The fact is that lease agreements for municipal property are concluded through tenders, and this is a rather dreary procedure.

Of course, when buying a store, you should carefully study the premises itself. In what state is it, is there any need for repairs, but the main thing is whether there is a fire and burglar alarms. If you think that you will do everything yourself, then do not forget that it is very costly and if the business does not trample, you will have to leave this equipment there, and this is wasted money.

Go ahead. We look at the documents. The later the LLC is registered, the more chances you have that any unpaid taxes, penalties, fines, etc. will not emerge. A certificate from the tax office about the absence of debts at the time of the purchase of the LLC does not guarantee that some debts will not emerge later. There must be a license to implement retail alcoholic beverages. Unfortunately, it is not unlimited. The maximum validity period for such a license is 5 years. The minimum is 1 year. It all depends on the financial capabilities of the licensee.

The fact is that the mechanism for obtaining such a license is quite problematic and financially costly, and the proceeds from the sale of alcohol are on average 40% of the proceeds of the entire store, and in holidays and all 70% !!! As unfortunate as it may sound, you shouldn't even get involved with this business without alcohol. And if we consider that from January 1, 2013, beer will also be classified as alcohol, which can only be sold with such a license, then we must understand its meaning.

One year of validity of such a license costs 40,000 rubles to the state treasury (state duty), you must also comply with all the conditions for obtaining a license: the area of the store must be from 50m2 or more, you must have a safe for storage Money, serviceable fire and burglar alarms and a whole bunch of other things. With all this, it is far from the fact that you will be given this license on the first try, but no one will return the money to you. So you will pay until you eliminate all the shortcomings or bring the ladies working there a magic envelope with money.

It is clear that someday the license will expire and you will have to obtain it yourself, but at the first stage you would like it to be there already. Remember that out of all the equipment that is in the store, a couple of refrigerators at most will become yours after purchase. The rest is generously provided by suppliers of products for temporary use.

And of course, be sure to ask why this grocery store is being sold. No one will sell the goose that lays the golden eggs for no good reason. As a rule, the legends are like this - we leave for another city, there is still a business and there is no time to do this or something like that. If possible, it is better to find out about the reason for the sale from third parties. Only they can tell you the truth, from which it will be possible to draw objective conclusions.

In general, these were the basic rules for novice businessmen, of course there are still many different nuances that should be paid attention to, but more on that some other time. Business in Russia is special and slightly different from business in other countries, but this has not only disadvantages, but also advantages) Success.

Where to start if you want to open your store? Which store is better to open and how to choose a product for trade? How much does it cost to open your own small store and how to do it from scratch?

Hello dear readers of the HeterBober.ru business magazine. With you, the entrepreneur and author of the site Alexander Berezhnov.

When starting entrepreneurs have a question about what kind of business to do, many choose the simplest and most obvious - retail trade, namely, opening your own outlet or store, which is essentially the same thing.

The article will be especially interesting for a beginner who has decided to open a store without having enough experience. After studying it, you will learn about all the secrets and nuances of this business.

The information in the article is universal for opening any kind of stores.

For example, if you decide to open a clothing store, auto parts store, baby or grocery store, then you will have to go through the same steps. Here you will also find guidelines for opening the most common types of stores. This will be especially important for you if you have not yet decided which store is profitable to open.

Now I will tell you everything in order!

1. What you need to know to open a profitable store

Dear friend, the most important thing is that you should understand that the vast majority of people come up with the idea of opening a store as a seemingly simple commercial project.

For clarity, I propose to consider the objective pros and cons of your store as a business. This will make it easier for you to decide which store to open and what to look for.

Pros (+) of your store as a business

1. Comprehensibility for the layman

That is why most start-up entrepreneurs consider their store as their first project. Since childhood, we have been accustomed to seeing markets, stalls and even supermarkets, where today you can buy almost everything.

The truth is that a person is reluctant to take on a task that he does not understand. In the case of the store, it seems to us that we will have the least problems. But this is only partly true.

2. Ease of implementation of the idea

In general, in trade, 99% of all business processes have already been worked out for a long time.

No wonder, having opened 1 store, its owner often does not stop, and with the right approach to business, outlets multiply like mushrooms after rain.

Indeed, all you need to do is not reinvent the wheel and go the beaten path that should lead to success in your business, unless, of course, you "hit the shoals" at the very beginning.

3. Ease of calculations (forecasting income and expenses)

Trading is the most understandable business also from the point of view of calculations. You have the cost of goods, trade margin and the costs that you incur in doing so.

4. Sustainability of a business when it is promoted

A well-established outlet is a paradise for its owner. For example, a "brisk" grocery store in a residential area of the city can provide you with a comfortable life, even in spite of nearby competitors.

5. The ability to sell your store as ready business

Having built the entire store management system correctly, you can only occasionally coordinate the main processes, all things will go by inertia. So you will become the owner of a completely autonomous system that generates profit.

Naturally, many people who have capital, but do not want to open their store from scratch, will want to become the owner of such a "tidbit".

Now selling a ready-made business is as easy as a car or an apartment, you just need to notify potential clients that you are selling your profitable store.

Cons (-) of your store as a business

1. High competition

The flip side of the simplicity and clarity of opening a store is the high level of competition. After all, there are a lot of such people who want to become the owner of their own retail outlet. Every second entrepreneur wants to open his own store in one area or another. This greatly complicates the start in this business and its further development.

2. Relatively high business entry threshold

If you are dealing with a product and selling it through a regular store, in this case you will need several hundred thousand rubles, or on average from 10,000 dollars, to start your own business.

3. The appearance of the remains of unsold goods

One more weak side the store as its own business is the remains of the goods.

They are especially common in grocery stores and seasonal stores. For example, Christmas toys and other festive accessories.

The cost of the remaining goods must be included in the current value, which leads to a drop in demand, since the final price of the goods rises, and the buyer does not want to overpay.

4. A large number of periodic routine operations

Suppliers and working with them, tracking product balances, updating the assortment, renting, working with staff (if any), taxes, checks, inventory - this is a far from complete list of what you will have to face while working on your own store.

5. Seasonality of the business depending on the chosen niche

Each trading niche has its own seasonality. It can be expressed more or less clearly. For example, in the summer, construction and finishing materials sell well, while in the winter, sales drop significantly.

Other stores make super profits in the winter under New Year, and in the summer they "suck their paws" in anticipation of a new profitable season. Pay attention to this factor when choosing a niche for your future store.

6. In case of unsuccessful business outcome, the risk of losing 80% of money

If suddenly your business does not go, then the purchased commercial equipment will have to be sold for a pittance, and the rest of the goods will also be sold in bulk or simply given to friends for the holidays (if the product does not belong to food).

I hope that you now have a more complete picture of opening your store and know what difficulties you will have to face in the process.

You can reduce the risk of financial losses if you approach the opening of your store, or rather trading activities a little differently, for example, by starting trading on the basis of the “Business with China” division.
This is a very trendy and interesting topic for today. My friends are doing it successfully. When purchasing goods in China, you can sell them at a premium of up to 500% without even opening a physical outlet. Such a business can be done via the Internet.

Evgeny Guriev, a specialist in the "Chinese theme", teaches this business very cool. Our team knows Zhenya personally and recommends him as a professional in this area.

Watch the video in which Evgeny's student shares his impressions of the training and monetary results:

We continue the theme of opening our store.

2. Opening a store from scratch - sweet myth or bitter truth

If by "zero" we mean the lack of knowledge and experience, then of course such a zero will not be an obstacle to the implementation of the project.

But if someone thinks that you can open your store without having anything, then they must disappoint you - this is really a myth!

Let's take a look at those mandatory elements, without which it is simply impossible to open a store in principle.

I will list this minimum, and then you yourself will be able to calculate in numbers how much, according to conservative estimates, the opening and maintenance of the store will cost.

For example, a friend of mine, having opened a premium women's clothing store, invested in it more than 1,200,000 rubles ... This amount includes the rent of premises, repairs in it, purchase of goods, purchase shop equipment, staff recruitment, company registration.

How much does it cost to open your store?

1. Premises (retail space)

Own or rented.

Naturally, your premises (not rented) give you tremendous advantages, but unfortunately, a minority of people have such a bonus at the start.

Get ready for the fact that rent will "eat up" most of the profits, and during seasonal recessions you can work "to zero" without earning a penny or even go into the red by laying out money out of your pocket.

2. Commercial equipment

In rare cases, you will not need counters or other equipment: stands, refrigerators (if you open a grocery store). Depending on the specifics and size of your outlet, the cost of commercial equipment will vary.

3. Item

You can take part of the goods from suppliers for sale on a deferred payment basis. That is, give the money for it after the sale. But the other half of the product will most likely have to be purchased.

It is especially hard for beginners in this market. So, if you are a beginner, then not every supplier will agree to give you goods for sale due to lack of trust.

4. Seller

At first, you yourself can act as a seller and it will even be useful, because it is the owner who is primarily interested in the success of his business.

So you will study the most popular products, work with customer objections and be able to transfer your developments to employees hired in the future.

5. Legal and accounting nuances

In any case, you will need to officially register your commercial activities, as well as periodically submit reports to the tax office and the Pension Fund.

In addition, you will be dealing with delivery notes, invoices and contracts. You have to deal with all these points one by one.