Equipment for equipping a bakery shop. We open our mini-bakery from scratch: the correct algorithm of actions. Promotion of services and goods

People will always eat. Therefore, some businessmen are considering running their own business exclusively in the field of public catering. Fast food points of sale are growing like an avalanche. There are two options for development in this direction: buying a ready-made franchise or implementing your own concept.

The second option is preferable. A "raw" business model will require a lot of effort from an entrepreneur, but it also has its advantages. For example, there is no need to pay a lump-sum fee and royalties. Opening a mini bakery is a good idea for your own business.

Is it profitable to run a bakery?

Yes, it's profitable. This business is distinguished by profitability at the level of 50-60% and constant demand. The bonus is mobility. The business owner can change the range of products and adapt to the demand. This will allow you to quickly meet customer needs without incurring additional costs. With a decrease in public interest in baguettes or exotic breads, you need to reorient yourself to making confectionery and puffs.

The diagram is based on information from Rosstat. At the same time, industry experts predict an increase in the share of bakeries in supermarkets and small private enterprises to 20 and 16%, respectively. Another tendency is also noticeable. The population of Russia is increasingly interested in "European" bakery products: ciabatta and baguettes.

Stages of opening a mini-bakery

Business start-up takes place in several stages. This applies to entrepreneurs developing their own model. When buying a franchise, most of the organizational tasks are shifted onto the shoulders of the partner. A dilemma arises: on someone else's project, or is it to "spin" your own? Better to take the second path. Before launching his own model, a businessman must draw up a clear step-by-step plan. You need to follow it strictly. It looks like this:

Business registration.
Selection of premises.
Equipment purchase.
Search for personnel.
Purchase of raw materials.
Establishing distribution channels.

Business registration

There are many forms of running your own business. For aspiring entrepreneurs who do not operate with large capital, two are suitable:

limited liability company;
individual entrepreneurship.

Each type has its own advantages and disadvantages. Weigh the pros and cons in advance. This approach will help to avoid a lot of mistakes and problems in the future.

Entity

This form of doing business is especially suitable for those who work in partnership with other citizens. Future preferences are distributed depending on the share of participation of each founder in the authorized capital of the company. It is more difficult to register an LLC. To register with the tax authority, you must provide:

Charter.
Establishment agreement (if the company has 2 or more founders).
Minutes of the meeting of founders.
Application for state registration.

It is necessary to additionally open a current account and form the authorized capital. The registration authorities also require the submission of documentation to the legal address of the company, for example, a letter of guarantee from the owner of the premises. The state duty for opening an LLC is 4 thousand rubles. On average, registration time (taking into account the collection and preparation of documentation) takes 1 month.

SP

Everything is simpler here. A businessman is required to fill out a corresponding application in the P21001 form, pay a state fee (800 rubles) and provide a copy of the passport. After receiving the registration certificate, the next step in the plan is the choice of the taxation system. A simplified system is perfect for an individual entrepreneur. There are two options:

6% of income.
15% of the difference between income and expenses.

The first type is easier for calculations, but in the case of high monthly costs, the second is also applicable.

Important: the difference between an individual entrepreneur and an LLC lies in the form of responsibility. An entrepreneur, in case of problems with activities, risks all his property, and a limited liability company only risks the size of the authorized capital. For newcomers to the business, it is recommended to open an individual entrepreneur.

Selection of premises

For a mini-bakery, choosing the right space is a key step in the plan. The main criterion is permeability. The turnover of an enterprise directly depends on traffic. There are 3 accommodation options for this type of business:

Rent in a shopping mall.
Pavilion at the stopping point.
The apartment is on the first floor of a residential building.

Each species has advantages and disadvantages. A detailed comparison will help determine the final choice.

Rent in TC

There are many advantages. For example, a businessman does not need to be checked by the fire inspection, since this has already been done by the owner of the premises. The rental fee (from 300 rubles / m2) directly depends on the popularity of the shopping center and the line of the bakery's location inside the hall. This is what is considered the most affordable for aspiring entrepreneurs. The disadvantages include:

Adjustable operating mode.
Competition within the shopping center itself (sometimes several IPs of the same orientation are located in one complex).
Expansion problems in the future.
Limited power grid capacity.

The low price eliminates these disadvantages. Therefore, it is not uncommon for merchants to locate their business there.

Bus stop pavilion

This type of activity requires serious investments. The price for the production of the pavilion reaches 6-12 thousand rubles / m2. The problem also lies in coordinating the location of the mini-bakery with the city administration. It will not be possible to simply establish production at a bus stop with high traffic. The entrepreneur independently obtains permission from the SES and the fire inspection, negotiates with power engineers on the allocated capacities and connection to the network. The advantage is self-regulation of the operating mode. Some shopping malls open only from 9 am, while the schedule of the pavilion can be set independently, taking into account the intensity of the flow during the day.

Ground floor apartment

This way of doing business is not suitable for business beginners who do not have great financial resources. The advantages are the same as those of the pavilion at the stopping point; the disadvantages include the high cost of doing business. In a city with a population of over one million, the rent of premises on the first floor of a residential building does not fall below 30 thousand rubles. This negatively affects the profitability of the business.

Important: from personal experience, entrepreneurs advise to be accommodated in pavilions at the bus stop; at the start of work, rent in a shopping center is also suitable.

Equipment purchase

A mini-bakery will require different equipment. The choice can be made only after setting the baking range. The basic set includes:

Convection oven.
Proofing cabinet.
Dough mixer.
Flour sifter.
Stainless steel tables.
Dough forming machine.

Conventionally, all equipment is divided into two types: domestic and imported. The difference between the two lies in price and functionality. Showcases, refrigerator, cash desk are not included in the list. In this case, we are talking only about the specific inventory for the preparation of bakery products.

Imported

In the bakery business, Italian convection ovens are popular. They differ in build quality and variability of operating modes. Manufacturers give extended warranties for many models. The equipment is expensive. When drawing up a financial plan, this expense item will become the main one.

Mini-bakeries are small organizations aimed primarily at the production of bakery products. Subsequently, mini-bakeries begin to sell their products, for which they receive profit and development.

Such organizations can operate separately from other establishments, that is, in an independent way, and can also be part of the production system of grocery supermarkets. In addition, many mini-bakeries are part of bakery chains with facilities located in different cities or countries.

Due to the fact that bread products are the most demanded among consumers, it is extremely profitable for an entrepreneur to open their production.

Thanks to such a business, it is possible to receive uninterrupted income, which can be used for further development and expansion of the scale of production activities.

However, not every mini-bakery is capable of bringing success to its owner. In order for it to cope with its task, the owner should produce high-quality baked goods in the conditions required for that.

In addition, it is worth noting that the greatest income is brought by those mini-bakeries that produce not only bread, but are also engaged in the sale of confectionery.

Types of equipment for a mini-bakery and its cost

Of course, baking will become impossible without the proper equipment. In this case, you should pay attention to the fact that in addition to the main set of devices, a secondary one will be required. The latter includes furniture and equipment of the shopping area.

Thus, for the arrangement of the industrial zone of a mini-bakery, the following equipment will be required:

Although it is better to buy some equipment in duplicate, you can start opening a mini-bakery with one commodity unit of equipment.

As noted earlier, it is important to equip a shopping area in a mini-bakery, since the pastries will subsequently be put up for sale.

This will require equipment such as:

showcase;
cash desk;
money box;
safe for the preservation of documents;
storage cabinets.

It is advisable to purchase a couple of pieces of furniture, such as armchairs or chairs. In addition, despite the availability of production machines, small kitchen utensils will be needed.

Learn about the equipment for the bakery (mini-bakery), confectionery Sottoriva from the video.

equipment requirements

As soon as a room is provided for the placement of a mini-bakery and equipment, you will have to pay attention to a number of requirements and standards regarding the location of the equipment. To save money, you should not seek help from a specialist.

You can think over the layout yourself if you know which normative act to rely on.

How to correctly arrange the equipment of a mini-bakery is indicated in the document VNTP 02-92.

In accordance with its provisions, equipment should be placed in such a way:

In addition, special requirements are imposed on the premises in which the production of baked goods will take place.

So, you need the following amenities:

cold and hot water;
sewer system;
ventilation system;
toilet room, separate from the main one;
utility room;
tiles on the walls.

Where can I buy equipment

Many experts say that it is impossible to acquire the required equipment, find and open a room for a mini-bakery, skillfully use resources and capital, and calculate other features on your own. It is advisable to use the help of professionals who will tell you where it is more profitable to buy equipment and open a mini-bakery.

To do this, they will draw up a business plan that determines the solution to each issue when starting production.

While using such a service will definitely determine the success of a mini-bakery, it is quite disadvantageous with a small initial capital. If the owner of the future enterprise does not own large funds, then he will have to solve the above nuances on his own.

However, if possible, it is better to use paid help.

Since a mini-baker means the production of small sizes, in the early stages of its development, you can buy used equipment. The main thing is that it regularly performs all the necessary functions.

This will protect not only the produced baked goods and their consumers, but also the employees of the enterprise.

When purchasing equipment, you can use two options: pick up devices in a store or on the Internet. As for the advantages of the first option, it is direct contact with the seller of the equipment, the opportunity to assess the state of technology and its function with your own eyes.

When buying cars via the Internet, a large selection of types, prices, stores located in different countries opens up. In this case, you should be careful.

Although it will be much cheaper to purchase products in China, its quality will be difficult to predict. So, buying equipment is better than trusted brands.

In addition, it is known that the equipment of domestic manufacturers will be much cheaper.

What else is needed to open a mini-bakery

Having acquired a room for a bakery, the necessary equipment and furniture, it will be necessary to resolve a number of issues.

These include:

Preparation of documents.
Hiring staff.
Relations with the supplier, purchase of raw materials.
Promotion (advertising).

As for the documentation required for production, you will need:

Permission from Rospotrebnadzor for production and marketing of products.
Certificate of conformity.
The conclusion of the fire inspection.

Personnel is the most important issue when opening any production. It is on him that the quality of the products depends.

For the proper functioning of the bakery, it will be sufficient to hire a cleaner, technologist, cashier and baker.

During hiring, it is worth paying attention to the fact that the qualifications of the future employee coincide with the activity.

When the company starts working well and makes the first profit, it will be necessary to think about its positioning. This will require a promoter to distribute brochures.

Thus, a mini bakery can be an excellent source of income:

Bakery products are the most demanded.
The premises do not have to be purchased, they can be rented.
There are not so many documents required for opening.
The same goes for the staff, 4 people will be enough for good functioning.
You can buy used equipment, the main thing is serviceable.

What equipment is required to open a mini-bakery can be found in the video.

In contact with

No business project can be implemented without a clear action plan. If we compare it with building a house, then it's like starting to lay the foundation without a project and calculations. It's the same in business. A business plan allows you to correctly assess the strengths and weaknesses of a business idea, analyze the market, competitive environment, calculate the profitability and payback of the project.

Especially writing a business plan is necessary when attracting investments from outside. For investors, business partners and lenders, such a document is the basis for considering an application.

In this article, we present a detailed business plan for a mini bakery, which will allow you to correctly assess your strengths, calculate the initial costs and build a competent marketing strategy.

Relevance of the idea

The bakery business is characterized by a wide and stable demand. Regardless of the season and the economic crisis, people are equally good at purchasing this product. Moreover, as statistics show, the increasing number of private bakeries does not fully satisfy the demand of buyers for quality products.

Depending on the business model, you can reach a monthly income of 100-200 thousand rubles per month. But, given the small investment, this article will focus on mini bakeries, where the main focus will be on branded products.

But, despite the apparent advantages of this activity, there are also weaknesses that should be taken into account when drawing up a business plan.

One of the disadvantages of a business is the short lead time. This necessitates making clear forecasts, otherwise most of the production will be disposed of. Advertising, creation of a loyalty program, high-quality service and a wide range of additional services will help to level these risks and achieve a good stable income.

We determine the format of the business

Before you start developing a business plan, you should determine the model of the bakery, and what exactly you plan to produce.

You can develop entrepreneurial activity in two directions:

Full-fledged production, which includes all stages of the full cycle: from dough preparation, baking and sale.
The second option may involve baking the product and selling it to wholesalers.

Speaking about the first option, it will be necessary to think over not only the production part, but also the distribution channels. The products will be sold through our own points of sale.

In this case, in order to increase the customer flow and expand the service, it will be possible to include drinks and other products in the assortment, in addition to your own baked goods.

The business format will determine the target audience of the bakery and the direction of the assortment.

You can implement a business idea in two ways:

independent opening of a bakery;
buying a franchise.

Going to market on your own entails many challenges, ranging from concept design, bakery style, name, and targeting. The plus is the freedom of action when decorating a room, developing an assortment, setting prices, etc.

The advantage of the franchise is the ability to attract a large audience from the first day due to the promoted name of the company. On the other hand, this format also has its drawbacks: tight control by the franchisor. You will be deprived of the opportunity to independently determine the style of the room, prices, assortment and recipe of bakery products.

Great emphasis must be placed on the correct definition of the target audience, the formation of a pricing policy and the development of marketing activities to increase sales.

Project summary

This chapter of the plan reflects the relevance of a business idea and the feasibility of doing business.

The goal of the project is to open a mini-bakery in the city with a population of about 500 thousand people.

The advantage of a mini bakery is a very wide target audience and an increased demand for products.

The main advantages of a mini bakery are:

wide demand for the product;
stability of demand;
wide target audience;
high volumes of profit in the long term;
the opportunity to develop a business and offer related services;
business profitability 20-30%.

Disadvantages:

high competition;
dependence on external factors;
a large number of permits;
high requirements for manufacturability of production;
large investments;
perishable goods.

Market analysis

As mentioned above, one of the significant disadvantages of this business is high competition. It should be understood that you are not the only participant in the market, so you need to focus on the main players.

Serious competition will be made by state-owned bakery factories, whose products are on the shelves of all stores.

If you plan to focus on fresh baked goods and branded products, then the main competitors will be private mini-bakeries, which are ready to offer hot buns and croissants to residents of the city before the start of the working day.

These factors must be taken into account when drawing up a business plan, as this will allow you to correctly perform pricing and determine the target audience.

In order to firmly establish themselves in the market, they must occupy their own niche, it is necessary to have a high-quality approach to the production of bread and offer customers products made according to the original recipe.

Banal bread will not allow you to enter the market and attract regular customers. There are a huge number of such bakeries in the city.

To analyze the competitive environment and determine its own advantages and weaknesses, it is advisable to conduct a SWOT analysis and identify the disadvantages and advantages of a bakery, threats and development opportunities.

SWOT analysis

Possibilities:

business development and opening of additional pastry shops;
high profitability;
a possible increase in demand in general;
the possibility of implementing additional services.

high competition;
short shelf life of products;
there may be problems with suppliers of raw materials.

Strengths:

highly qualified personnel;
wide demand;
lack of seasonality;
availability of services;
quality service;
effective advertising.

Weak sides:

possible miscalculations in relation to the demand for products;
lack of experience in this area of business.

One of the key points in developing a business plan is a thorough study of the competitive environment. Of course, in every city there are enough regular suppliers of bread and bakery products, but not all of them will be direct competitors for you.

Basically, they focus on the standard assortment. If you find your own chip, you will quickly conquer your target audience. Such a "highlight" can be the production of products for people who monitor proper nutrition, maintain a healthy lifestyle. Or, you can rely on a national recipe by offering homemade bread according to old recipes.

Having worked out a high-quality assortment and investing a lot of money in advertising, you can compete with serious bakeries.

We set the price

Developing a pricing policy is an important step in writing a business plan. It should be started after a thorough study of the competitive environment, the range of local bakeries, prices and demand for competitors' products.

Given the high competition in this segment, you shouldn't set too high a price tag. An exception can be made only by those products that are developed for the premium category, for example, fitness bread with cereals, nuts, etc. That is, we are talking about branded products, the demand for which will be among people with high incomes.

To define the assortment of a bakery, it is not necessary to carry out complex marketing research. It is enough to immediately determine the place where the outlet will be located (if you have chosen this business format) and bypass the nearby bakery of this type.

A feature of this business is that people buy bakery products near their main places of work, housing, etc. Therefore, it is difficult to count on the fact that even a very good assortment of bakery will force the client to go to the other end of the city for fresh pastries. Therefore, it is necessary to focus on those competitors who are within walking distance of you.

It is enough to visit such bread shops several times a day to determine which products use millet and which ones are on the shelf for a long time. Analyzing this parameter, you should pay attention to the implementation time. As a rule, fresh buns are well sorted for breakfast and at lunchtime. But people usually go for bread at the end of the working day. This should be taken into account when planning the opening hours of the outlet with the bakery.

When designing a bakery assortment, make it versatile. The basis should be bread of three or four types of different varieties of flour, loaves. We should not forget about sweet pastries, which customers are happy to buy for tea, children, or on a visit. A referral can be made for people with diabetes or dieting. In this case, you should adhere to special recipes and purchase special raw materials: flies from durum wheat, fructose, seeds, nuts, etc.

The assortment of mini bakery products can be quite wide:

croissants and donuts;
bread with various additives;
pies and buns;
diet bread and crackers.

Organizational plan

This chapter is a step-by-step guide to get you started on your own business.

Registration of business activities.
Search for premises.
Purchase of equipment and raw materials.
Personnel search, registration.
Marketing strategy development, advertising.

Registration and paperwork

When launching a bakery, a businessman must not only register with the Tax Inspectorate and the Pension Fund, but also obtain permits from other authorities.

This business area is distinguished by strict requirements from the SES. Before starting the project, you need to obtain two licenses: for the production and products of the bakery.

Also, a mandatory requirement for conducting business is a certificate of conformity from the "Federal Agency for Technical Regulation and Metrology".

The last stage of this stage of business organization is the issuance of a document from Rospotrebnadzor and Fire Supervision

It is impossible to open a mini bakery without these legal documents. The costs must be included in the financial plan. Obtaining all permits and the registration of the business itself will cost you 50 thousand rubles.

It is also necessary to correctly register the codes in the registration documents. If you plan to organize their sale in addition to the production of bakery products, then you need to register code 55.30 "Activities of restaurants and cafes".

This code defines the activities associated with the production of food products and their sale directly at the place of manufacture. After registering an individual entrepreneur, it is necessary to resolve the issue of taxation. The best solution would be to choose UTII, but it is not available in every region.

Also from the additional documentation you will need:

SES conclusion on compliance (sanitary and epidemiological examination);
Book of complaints and suggestions;
Consignment notes (TORG-12);
Lease agreement.

To launch a bakery, you will need to purchase a cash register and create a cash register.

As you can see, one of the main disadvantages of this business is a large amount of permits, without which it will not be possible to implement the project.

We select a room

The choice of premises for a mini bakery should be approached very carefully if you plan to sell products at the place of production. If the business format assumes only production activity and its sale by a large wholesale buyer, then the production workshop can be located in the industrial zone of the city, outside its borders. This will allow you to minimize rental costs and find inexpensive premises that meet your requirements.

A bakery, whose products are sold immediately on the spot, is a completely different matter. Here, the success of the business will largely depend on the location of the bakery.

When choosing a location, consider the following factors:

patency;
transport accessibility;
rental price;
long-term lease;
permission for the repair and redevelopment of the premises;
permission to place outdoor advertising.

When buying a franchise, the franchisor will help you with the choice of premises. If you have chosen the business option with the purchase of a franchise, then the consultant of the franchisor company will help you choose the right premises and arrange it. This is one of the benefits of working with a franchise.

It is not entirely correct to locate a bakery near a fitness center or a gym, but the proximity to children's and educational institutions, business centers, on the contrary, will increase the customer flow and build up a permanent base.

The size of the bakery and the interior of the premises largely depend on the chosen business model. In no case should it be a basement, water must be supplied to the room, and a ventilation system must be equipped.

The best choice would be a spacious, bright room with large windows that can be used as a showcase. Considering the fact that this purchase is most often impulsive, the buyer should be attracted by a beautiful sign and showcase.

To increase income and expand the target audience, you can equip a small cafe area at the outlet, where visitors can have a cup of tea and taste the products.

In addition to the customer area and the sales counter, it is necessary to think over the production part. Depending on the chosen business concept, this zone can be open or closed.

When choosing a room, think over which side the working transport will call in to unload raw materials or load finished products. The best option would be to have a back door.

As for the location of the bakery with a retail outlet, then select the points where the greatest traffic of people. In a big city, consider options near metro, educational institutions, large shopping centers.

The renovation costs depend on the chosen style and the concept of the project. For minimal repairs, it will be necessary to whitewash the walls, install fresh windows and doors. If you plan to immediately create the atmosphere of a stylish mini-bakery with a cafe, then you will have to think over an original interior that will attract customers.

This item will become the largest expense item, but in this case it is not worth saving on equipment, since the quality of baking and manufacturability directly depend on this factor.

In order to minimize investment costs, you can consider buying used equipment.

Considering that we are considering the option of a mini-bakery with the sale of finished products on site, we need to purchase equipment for both production and for the sales area.

This necessitates the purchase of two types of equipment:

The production type of equipment includes:

bake;
dough mixer;
cupboard;
hearth sheet;
high-quality auxiliary dishes;
forms for bread;
dough cutting table;
baking cart;
flour sifter.

The cost of purchasing equipment will amount to about 1 million rubles.

To sell products, you will need:

refrigerators compartment;
safe or cash box;
seller's table;
thermal showcase;
cash machine;
product storage racks.

After purchasing the equipment, the stage begins to search for suppliers from whom you will purchase raw materials.

Do not forget that your profitability and the level of the bakery directly depend on their reliability, quality and cost of goods. Therefore, you should not immediately rely on one supplier, even if it offers a good price. Experienced businessmen begin cooperation with 2-3 suppliers and then, in the process of work, stop choosing one, from which you can get a discount on products.

It is necessary to conclude a verbal agreement on supplies with suppliers at the planning stage, so that later there will be no time delays. From the moment the production starts, it is necessary to draw up a supply agreement in order to clearly define the terms of delivery, terms and prices.

If you plan to offer branded products to your customers, then at the same stage it is necessary to develop the packaging products that should be ordered. Despite the additional costs, it will serve as a good advertisement and attract additional customers.

The staff plays one of the key roles in the work of the mini-bakery. Without conscientious and qualified personnel, it is hardly worth counting on the prosperity of the business. Therefore, pay great attention to the stage of finding employees and immediately draw up a list of requirements necessary for selection.

The staff must necessarily include:

confectioner;
baker (2 persons per shift)
technologist;
seller (2 people);
director (accountant);
sales manager;
cleaning woman.

Many businessmen are cutting payroll costs by bundling services. For example, for a small business format where products are sold directly in a bakery, sellers can combine their direct job duties with the function of a cleaner.

And the accountant can be involved from the outside for reporting.

Marketing plan

When production issues are resolved and the issue of finding premises, hiring personnel is closed, you should start developing a marketing strategy that will allow you to correctly determine the distribution channels for products.

In accordance with the business format and target audience, it is necessary to develop a competitive advantage and marketing strategy for the bakery.

Create your own corporate identity that will make the bakery stand out from the competition. This can be branded packaging, sellers' uniforms, interior style, etc.

Pay close attention to the sign and display case. The name should be euphonic, evoking pleasant associations. Take into account the overall concept of the bakery and the “signature style”. For example, if you decide to focus on baking national bread, then the name should emphasize the main idea of production.

Try to be original and avoid using words like homemade bun, donut, etc. in your titles. Look to the future. Who knows, perhaps in a few years this brand will become recognizable in the city and you will think about expanding your business and opening new branches. In this case, the name cannot be changed.

As for the promotion of services, they are promoted by:

holding promotions;
loyalty program and issuance of discount, accumulative cards;
sale of products at certain hours.

To increase demand, you can make a promotion for morning and evening baked goods. Or create sets that will include the daily rate of baked goods for an average family. This will create a loyal customer base and increase sales.

Promotion of services and goods

To establish direct sales channels, you should conclude contracts with wholesalers. To do this, you need to have a clear range of products and preferably test samples. It is better to entrust the work of expanding sales channels to an experienced manager who can demonstrate the best product characteristics of your products and conclude contracts.

In order to organize the delivery of products to wholesalers, you need to conclude an agreement with private carriers. In some cases, these questions fall on the wholesaler's firm. Do not forget to include the costs in the general estimate, calculating the cost of production.

Financial plan

Depending on the format of the business, from 50 to 100 kg of products can be sold daily. It is difficult to talk about the exact amount of daily revenue, since a lot depends on the range of products.

Even the most careful planning will not allow you to clearly determine the cost of production until the moment when the first loaf of bread is not baked. The cost of products is made up of various factors: the purchase of raw materials, utilities, transport services, etc. Therefore, it is very important to determine the pricing on the first batches of baked goods in order to clearly calculate the break-even point.

Approximate calculation of the cost of production:

For the production of 1 thousand kg of white bread, you need:

740 kg of premium white flour;
9.6 kg of salt;
1.2 kg of sunflower oil;
7.4 kg yeast.

By calculating the price of these products from suppliers, you will receive an approximate production cost. Now it is necessary to add here such expenses as staff salaries, utilities and transportation costs.

Expenses

Initial:

repairs - 100 thousand rubles;
purchase of commercial equipment - 900 thousand rubles;
business registration - 3 thousand;
advertising for the opening - 10 thousand;
purchase of goods - 50 thousand

TOTAL: 1063 thousand rubles

Permanent:

staff salary - 70 thousand;
rental of premises - 20 thousand;
utilities - 15 thousand;
purchase of goods - 60 thousand;
additional costs - 30 thousand.

TOTAL: 195 thousand rubles

The average payback period, with a properly developed plan and strict adherence to it, is 4-5 months.

The main advantage will be the direct sale of our own products. In addition, you can develop your business by establishing partnerships, concluding an agreement for wholesale deliveries to supermarkets, confectionery cities, etc.

Conclusion

In order to minimize the risks at the first stage of the project launch, follow these simple tips:

think over the assortment and highlight the branded positions;
start by baking 8-10 positions;
focus on the target audience;
do not start production with large batches.

The figures given in this business plan are only approximate. A clear calculation of the cost of production and payback can be done only for a specific type of business, with an indication of regional characteristics.

But this business plan is suitable as a base that will allow you to correctly draw up a document.

In this article, we have described in as much detail as possible how to start your business from scratch. As you can see, with the correct organization of production and qualified personnel, the payback can be achieved within six months. Set long-term and short-term goals that will serve as a kind of reference point for determining the vector. According to the reviews of experienced businessmen who have bakeries, this type of business has great prospects and is very stable.

Video. Opening of a mini bakery

Bakery and confectionery products are always in demand, these products are regularly bought by all segments of the population. If you draw up a competent business plan and organize the business correctly, a bakery, even in a mini-format, can become a highly profitable business.

Mini bakery at home

A bakery from scratch can be opened in several formats:

full cycle workshop;
specially equipped part of the kitchen.

The choice should depend on the expected production technology, scale and desired assortment. A mini-bakery at home can work in full (includes all stages of bread production) or incomplete cycle (when products are baked from frozen semi-finished products). If the first option is chosen, then a minimum of 80-90 m² of area will be required. Bakeries of this format, as a rule, produce branded confectionery products, form a wide range of bakery products with a capacity of 120-150 kg / hour. Owners get the opportunity to control the production process, independently form an assortment.

If you open a bakery operating in an incomplete cycle format, you can easily create a wide range of products, they are characterized by zero waste, clean production. Even 35-40 m² will be enough for work. The capacity of such a small enterprise will be enough to produce 0.2-5.0 tons of bread per day. The advantage of such an organization of work is that there is no need to purchase raw materials for making dough. It is simple and convenient to use the equipment; no additional complex technical devices are required. The influence of the human factor is also significantly reduced, the amount of finished products is much easier to control.

Advice: there is no pronounced difference in taste between semi-finished baked goods and fresh dough, because baked goods are usually prepared from natural ingredients, without flavor enhancers.

Mini-bakeries opened at home from scratch have many advantages:

do not require huge capital investments;
they can even be opened in the home kitchen;
allow you to work without dependence on intermediaries, which allows you to form favorable prices for clients and achieve high business profitability;
conclude direct contracts with suppliers of certain raw materials;
the owner gets more opportunities to attract potential buyers (promotions, organize demonstrations of the baking process for advertising purposes);
you can freely vary the assortment depending on the interests of the buyer and resources.

The owners, referring to their experience, emphasize that in order to ensure a high profitability of the business, it is important to choose the right location of the outlet in advance (the traffic of people should be high). Even if there is no start-up capital, you can organize, for example, do dropshipping, writing custom texts, making gifts, decorative soap, confectionery (cakes, cupcakes) to order.

How to start a mini bakery from scratch?

Before opening mini-bakeries from scratch at home, it is important to resolve the issue of selling finished products and the prospects for countering competitors (and there will always be at least 2 of them - mass producers, for example, bakeries and retailers). It is also important to choose the right or LLC. The best option for choosing a taxation system is UTII, the alternative is STS 6% or 15%.

You will also need a quality certificate and a permit for production activities, a conclusion on the compliance of the premises and equipment with fire safety requirements, and a permit from the environmental inspection. It will also be necessary to submit samples of baked goods for analysis to the laboratory. It is important to remember that every mini-bakery worker is required to have a medical record. will be held no more than once every 3 years. The inspection plan can be found on the website of the General Prosecutor's Office of the Russian Federation or on the website of the Office of Rospotrebnadzor.

An important issue is the formation of the assortment. It should be varied and interested in buyers. To maintain their interest, it is necessary to focus not only on quality, price, but also on the formation of new tastes, fillings, baked goods. The mass product of ordinary stores will never be able to compete on equal terms with the quality branded products of mini-bakeries.

Advice: According to bakers, you can create new flavors using natural bakery mixes. For example, a culinary additive made from rye flour and thermally processed malt gives baked goods a dark color, special taste and aroma. Also, the mixtures extend the shelf life, improve the quality of products and allow you to optimize the production technology (dry sourdough helps the bread rise not in 3, but in 1 hour). In addition, their consumption is very small.

How to open a personal mini-bakery? The algorithm of actions looks like this: registration of a mini-bakery, search and preparation of premises, selection and purchase of equipment, search for personnel, registration of permits, purchase of raw materials, start of work. For that, you will also need permits and careful preparation of all stages. One of the most important aspects is the choice of a place with good traffic, a comfortable position of the room.

What advantages should the owners of mini-bakeries operate in the competition:

Product quality and freshness.
Range.
Better price.
Quality of service.
Design of the point of sale (this can be done by hand without large financial costs).

To open a profitable business, you should pay special attention to some common mistakes:

lack of a clear strategy for business development, inconsistency in actions;
insufficient funding;
the sales market is not prepared at the start-up stage;
lack of competitive offers for the buyer.

What equipment do you need for a bakery?

It is possible to open a successful full-cycle bakery only if you have high-quality equipment: pastry tables, trolleys, flour sifter, kneading machine, dough divider, molding machine for croissants and baguettes, proofing cabinet and oven (hearth, rotary), pallets, stainless steel trays steel, culinary tools (knives, brushes, scrapers, special dishes). Also, you will additionally need various units, for example, a lift with a bowl tipper, a seaming machine.

Fewer equipment is sufficient for part-cycle bakeries. The main thing is that there is a proofing cabinet for defrosting semi-finished products, an oven, a refrigerator for storing blanks.

Mini-bakery equipment - ready-made kits

Before starting a bakery, it is important to choose quality mini bakery equipment from scratch. It is not necessary to buy it by the piece, there are ready-made kits for sale. Average price - 2800000-5666768 rubles. Turnkey mini-bakeries are produced on the basis of a gas, electric or diesel oven. They include the following equipment:

oven (rotary gas, electric or diesel);
proofing cabinet;
rack trolley;
sifter for bulk products;
kneading machine;
movable bowl;
additional (baking sheet, cassette of bread forms) and auxiliary - production table with a table top, table, floor scales, tray trolley, bread tray.

An indicative table of utility costs for bakeries operating on the basis of ready-made sets of equipment:

The costs directly depend on the equipment configuration and its capacity.

How much does it cost to open a bakery?

On average, to open a full-cycle mini-bakery from scratch, you will need 1,500,000 rubles. with a production volume of 45,000 kg per month. To increase sales, you may need assistants (main workers - 4, specialists - 2, office workers - 2, auxiliary workers - 4), which makes the costs high. It is also important to be guided by the prices of equipment, the average price:

oven (900 thousand rubles);
dough mixing machine (380 thousand rubles);
proofing cabinet (60 thousand rubles);
dough sheeter (30 thousand rubles);
baking cart (15-19 thousand rubles);
dough cutting table (60 thousand rubles);
flour sifter (14-15 thousand rubles).

Electricity costs are on average 75 thousand rubles. (18,000 kW) per month. Also, monthly expenses include renting premises - in the region of 10-15 thousand and the purchase of raw materials (with a volume of 1500 kg of products, about 500 thousand rubles will be needed). It is important to take into account the cost of auxiliary materials (packaging film, labels) - about 40 thousand. The net profit under such a project will be about 125 thousand rubles. and it will pay off on average in 12 months. The higher the permeability of the outlet, the greater the profit will be.

If you open a bakery in your home kitchen, the costs, of course, will be lower, the purchases of raw materials are made in lower volumes, but the productivity will also decrease, and the payback period will increase.

The bakery business is considered one of the most highly profitable. Experts say that with any forecast of market development, its profitability cannot fall below 25%. The largest segment of this market is occupied by mass products (bread, bagels, rusks, confectionery), in second place are non-traditional offers (lavash), then dietary baked goods and 5% of the market belongs to elite products. It is in the latter segment that a mini-bakery can make itself known best of all by offering a customer a unique product and reasonably form a high mark-up. On average, investments can be recouped within a period from several months to 1.5-2 years, depending on the scale of production and its resources. Home bakeries, in which a minimum of capital is invested, will pay off a little longer.

Bakery as a business - reviews

Denis:
Its own bakery has been operating for the seventh year. And, despite the difficulties, I am satisfied. During the work, it was necessary to transfer production 3 times and change the location of the outlet. Most of the items in the assortment are baked pastry pies with different fillings, puff pastry products. I can easily sell about 2500 units through several dozen stores.

Igor:
Several years ago, I managed to open a mini-bakery at home, but it did not work out. Disappointed and was already counting the losses. But on the advice of a friend, he closed for a while, together with the specialists he drew up a business plan, corrected the mistakes and restarted production. For a year now I have been working for myself and I consider opening a mini-bakery to be a profitable business (if you approach it competently and form a sales market in advance).

Natalia:
Its own mini-bakery at home has been operating for the second year, but the problem of sales remains urgent. It seems that she thought over and calculated everything, but this moment is still not fully resolved. Probably, it was worth giving it more attention at the start and working according to a business plan, and not blindly. But I am still happy with the earnings, there are many regular customers who even come to the house.

A mini bakery is a bakery and retail business.

The concept of a mini-bakery is baking fresh bread according to unique recipes, as well as creating a homely and warm atmosphere in which visitors can eat without leaving the checkout.

The target audience of the bakery is residents of neighboring houses, as well as people who take care of their health and prefer bread without artificial additives.

The main competitive advantage of the bakery is its favorable location, which allows it to cover two residential areas with a population of about 30,000 people.

The assortment of the mini-bakery includes three main areas: standard products, exclusive bread, and French croissants. Each direction consists of three product names. This structure allows you to meet the demand of the entire target audience, as well as to get by with a minimum amount of production equipment.

The average bill for a mini-bakery is 100 rubles. Throughput during the day can be up to 1000 people, which guarantees reaching full production capacity within 3 months of work.

2. Description of the business, product or service

The obvious advantage of opening a bakery is that despite the general decline in household spending on goods and services, the demand for bread remains stable. In addition, similar imported products increase in price, and the products of domestic bakeries are not able to compete with the products of the bakery in terms of taste.

In the production of baked goods, we focus on the quality of the products used and the preservation of the unique recipe of each product.

Breads sold in large stores are generally tasteless and contain a lot of vegetable fat and sugar. As for similar bakeries, they focus on making pies and have practically no dietary products in their assortment.

The assortment is presented in three directions of baking: French pastries, branded bread for those who adhere to a healthy diet, Russian bread. In each direction we manufacture three types of products.

3. Description of the sales market

The target audience of the project is divided into two segments:

residents of nearby houses who find it convenient to buy fresh pastries from our bakery;
people who follow a healthy diet, keep fit and are interested in buying branded bread according to unique recipes.

The bakery competes with similar companies on the following parameters:

Product quality: it is necessary to use quality ingredients and a unique recipe.
Product price: typical products are sold at mid-market prices.
The assortment is presented in three directions of baking: French pastries, branded bread for those who adhere to a healthy diet, native Russian bread.
Location: residential area (courtyard type of bakery), convenient parking (access from the central street is possible).
The presence of a window in the workshop, which allows the consumer to observe the process of preparation of products

Mini bakery SWOT analysis

Strengths of the project	Vulnerable sides of the project
Product quality Range Package Location The ability to change the range of products, flexibly respond to demand	Single point, unrecognizable brand Lack of wholesale discounts from suppliers due to low production volumes Lack of used supply channels
Opportunities and prospects	Environmental threats
Populating the area will provide an increase in the level of demand The size of the rented premises allows in the future to increase the volume of production, to purchase additional equipment, as well as to introduce a hall for tasting	Lack of stable relationships with inspection bodies Increase in prices for raw materials and primary products

4. Sales and Marketing

5. Production plan

The sale of goods is carried out in the trading floor. Delivery of goods at the stage of launching the project is not provided.

6. Organizational structure

At the stage of launching a bakery, as well as at the initial stage of operation, you can get by with a minimum number of personnel.

Manager monitors the organization of the production and sale of products, is responsible for the continuous operation of the bakery and timely troubleshooting. In addition, he performs the functions of a freight forwarder, maintains document circulation, receives cash desk every day, determines the development strategy of the company. Since the turnover of the bakery at the initial stage will be relatively small, it can be assumed that the combination of these duties is possible within the framework of one position. This position assumes a 6-day work schedule from 10.00 - 19.00 with a 1 hour lunch break.

Seller-cashier deals with customer service and work with the cashier. Every evening, the seller - the cashier fills out a special journal in which he registers cash, and also keeps a record of all transactions supported by the presence of checks. In addition, the seller-cashier accepts finished products from the shop, puts the goods on the shelves, and keeps order in the trading floor. The working day of the seller-cashier coincides with the opening hours of the bakery and lasts from 8.00 - 20.00. There is no lunch break in the work of the cashier, but since the flow of customers is not uniform, he has time to rest. Work schedule - 2 days of work alternate with 2 days of rest.

Baker starts working at 6.00 and ends at 16.00. The baker fully controls the production cycle: from keeping records of raw materials in stock to the production of finished products. He is also responsible for keeping the shop clean, disposing of spoiled products in a timely manner, and keeping the hood cleaning logs. The baker's work schedule is 2 days of work alternating with 2 days of rest.

The salary of each employee consists of two parts: salary (fixed amount) and piecework (percentage of revenue).

In the future, the possibility of introducing additional non-financial motivation for key personnel is being considered - additional training for cooks.

For reporting purposes, we intend to use outsourced accountant services.

With an increase in the volume of production, as well as an expansion of the services provided, new vacancies will arise in the company: driver, cleaner, administrator, pastry chef.

A detailed calculation of the payroll, taking into account the premium part and insurance deductions, is presented in the financial model.

7. Financial plan

We will calculate the initial investment required to launch a bakery. They amount to 1,589,811 rubles. Let's take a closer look at their composition.

Equipment:

Name	Quantity	Price for 1 piece	Total amount
Cash machine	1	15 000	15 000
Glass showcase	1	25 000	25 000
Cabinets for GP	1	15 000	15 000
Safe	1	3 000	3 000
Bake	1	250 000	250 000
Fridge	1	40 000	40 000
Kneading machine	1	50 000	50 000
Proofing cabinet	1	40 000	40 000
Flour sifter	1	25 000	25 000
Dough cutting table	1	35 000	35 000
Dough sheeter	1	45 000	45 000
Baking trolley	1	40 000	40 000
Visitor table	2	10 000	20 000
Chairs for visitors	6	2 500	15 000
Fire-fighting equipment	1	50 000	50 000
Other equipment	1	50 000	50 000
Total:			718 000