Expected cameras in September. Best Premium Compact Camera -

A camera is a piece of equipment whose cost can vary from several thousand to a couple of million rubles (for example, a medium format Hasselblad H4D-60 costs 40 thousand dollars). Therefore, in order for our rating to be of interest to a wide range of readers, and not just those with an unlimited budget, we decided to make price/quality ratio the main selection criterion.

In this article you will not see another debate on which camera is better - Canon or Nikon, SLR or mirrorless, cropped or full-frame, but will get a selection of cameras tested by thousands of users, the purchase of each of which will be successful. Now let's move on to the rating of cameras by image quality in 2017.

SLR Cameras

For reference: full frame camera has a matrix measuring 36*24 mm, cropped – 23.6*15.8.

FF is capable of producing better images at high ISOs and gives more control over depth of field, while crop benefits from a more affordable price.

Full frame cameras

A full-frame camera with a 36*24 mm sensor was previously a luxury that only professional photographers could afford. Nowadays, full frames can often be seen in the hands of amateurs; they are bought not only for commerce, but also for the soul. If you want to buy an FF and know exactly why you need it, we recommend paying attention to the following models.

Canon 5D Mark 4

5D-M4 is a professional camera that replaced the popular 5D-M3. The most talked about new product of 2016 did not disappoint expectations: the Kenon 5D-M4 acquired a new 30.4 MP sensor, an improved focusing system, a set of various wireless sensors (Wi-Fi + NFC, GPS) and the ability to record video in 4K resolution.

In all other respects, it is still the same reliable workhorse for professionals, with minor improvements on all fronts. The 5D Mark 4 can be recommended to most commercial photographers; it is suitable for all genres - from portraiture and advertising to reportage photography and videography. Price – from 190 thousand rubles.

Nikon D750

Nikon D750 is an excellent universal full frame with moderate resolution (24.3 MP), high continuous shooting speed (up to 6.5 fps) and very tenacious autofocus. Among the advantages of the D750, we note a rotating screen, trouble-free operation at high ISOs (complete absence of noise up to 6400), the presence of two memory card slots, a Wi-Fi module and good battery life.

Disadvantages - the minimum shutter speed threshold is limited to 1/4000, slow focusing in LiveView mode and a small information display. But nevertheless, it is a well-balanced camera that can be considered an excellent choice for anyone wanting to get acquainted with full frame. Price – from 110 thousand rubles.

Sony A99

A99 – camera, unique feature which is the use of a translucent mirror, thanks to which engineers were able to implement autofocus in video mode, which, in addition to the presence of a built-in stabilizer, makes the A99 one of the best full-frame DSLRs for video shooting.

When it comes to photography, the A99 is no slouch; the camera produces excellent image quality, with pleasant color reproduction, excellent detail and dynamic range, but at the same time it is inferior to its counterparts from Canon and Nikon in terms of autonomy and the effectiveness of autofocus tracking. Price – from 125 thousand rubles.

Canon 6D Mark

Canon 6D is the most affordable full frame on the market, which can rightfully be considered “people's frame”. The 6D is made of a magnesium alloy body, its dimensions are more compact than those of professional DSLRs, but there are no complaints about the device in terms of ergonomics. As well as in terms of the quality of high ISO performance, it is at the level of its older brothers.

But it was not without its drawbacks: so that the 6D did not compete with the 5D line, they cut down the focusing system (only 11 points of which 1 is cross-shaped), left 1 slot for a flash drive and limited the buffer size (7 RAW frames) and burst shooting speed (4.5 k/s). Despite all the disadvantages, there are no analogues to 6D among full frames, since in its face a full frame can be obtained for only 70-80 thousand rubles.

Cropped cameras

Despite all the attractiveness of the full frame, it is most rational to start getting acquainted with photography with cropped cameras. And the following models are best suited for this.

Nikon D3300

Nikon D3300 is an excellent amateur camera, time-tested. Nikons of the D3300 series have everything that a novice photographer might need: the device copes well with noise at ISO range up to 3200, has a decent dynamic range that gives full possibilities for photo post-processing, and tenacious 11-point autofocus (there is also a rangefinder for manual focusing).

Let's write down the absence as disadvantages automatic mode HDR and Wi-Fi module, which does not allow you to control the shutter from a smartphone or synchronize the device with a PC to transfer files. But considering all the above advantages and the price of 30 thousand rubles, the disadvantages are not critical. If you are looking for an inexpensive and good reflex camera, you can safely take the D3300.

Canon 750D

The 750D is one of Canon's flagship models in the amateur segment. The camera has a 24 MP matrix with 19 focusing points (all cross-shaped), a rotating touch screen and a Wi-Fi module. The 750D can be praised for its high-quality noise reduction, thanks to which the pictures have acceptable detail up to ISO 6400, and excellent rate of fire - 5 fps, a buffer of 8 shots, which allows you to use the camera for reporting purposes.

Disadvantages - flimsy plastic body and the inability to record Full HD video with frame rates above 30 FPS. Price – from 40 thousand rubles.

Nikon D500

The D500 is a professional-level cropped camera designed for reportage photography. The D500 inherits many of the features of the top-end D5, in particular it can shoot at speeds of up to 10 fps and has an advanced 153-point focusing system that allows you to get high-quality shots of any dynamic scenes.

Among the advantages of the D500 are a quiet sensor with a really working ISO 6400, lightning-fast operating speed, a rotating touch screen, a large and bright viewfinder, as well as advanced control and configuration options. Price – from 130 thousand rubles.

Canon 7D Mark 2

The 7D Mark ll is an excellent choice for commercial photography. The camera, housed in a protected housing, has professional system autofocus (65 cross points) and a viewfinder with 100% frame coverage. Among the main advantages are a high level of working ISO (up to 3200), flawlessly working exposure metering and natural color rendition.

Mirrorless cameras with interchangeable lenses

If you are buying a camera “for the hobby”, then it makes sense to choose mirrorless cameras, which are much more convenient due to their compact dimensions, but at the same time are practically not inferior to DSLRs in terms of photo quality, and are far ahead in terms of video recording capabilities.

Sony A7 II

The Sony A7 II is a professional-level full-frame mirrorless camera that claims to be the best BZK on the market. The camera is equipped with a 24 MP matrix, a hybrid autofocus system (117 phase and 25 contrast sensors) and a 5-axis matrix image stabilization system.

The A7-II without any problems allows you to get a “cinema” picture when recording video, which is recorded in 4K, 2K and Full HD formats (24-50 FPS), and does not give up when shooting photos - the matrix feels good at ISO up to 6400. Price – from 230 thousand rubles.

Panasonic G7

If you want to make great videos, but are not ready to pay 230 thousand for a Sony A7-ll, then the Panasonic G7 is your choice. This is the most affordable UPC with the ability to record video in 4K (24/25/30 FPS), which boasts a tenacious and fast autofocus of 49 points, a folding screen and a Wi-Fi module.

However, for high video quality (and it’s really excellent here), you have to sacrifice photo capabilities. Pictures taken on the G7 often lack detail, and the matrix is noisy even at ISO 1600. But all this is covered by the price, which is only 50-60 thousand rubles.

Fujifilm X-T2

The X-T2 is Fujifilm's flagship mirrorless camera and can be considered one of the most technologically advanced hybrid cameras on the market. The X-T2 is strong both in photography (excellent detail and color rendition) and in video shooting (4K): it is equipped with a 325-point autofocus system that confidently copes with any shooting scenarios, and can shoot at a frequency of up to 15 frames per second .

Among the advantages of the X-T2 are a beautiful design and a body protected from dust and moisture, long battery life on a single charge, and decent picture quality at high ISO ranges. There are no shortcomings as such, we only note small controls that will be difficult for owners to handle large hands. Price – from 110 thousand rubles.

Olympus OM-D E-M10 II

In the budget UPC segment, the king of the show is the E-M10ll, which outperforms its competitors in terms of functionality and balance of characteristics. The device is made in a metal case with a retro stylization, the matrix resolution is 16 MP, the pictures are very warm and bright, pleasant in color rendition both in RAW and JPEG, without any post-processing. Working ISO up to 3200.

OLYMPUS DIGITAL CAMERA

We included the E-M10ll in our rating as a universal choice for any beginning amateur photographer and people who do not want to pay exorbitant amounts of money for a camera. This is a beautiful camera with excellent image quality, which can be bought for only 35-40 thousand rubles.

Compact cameras

The compact camera segment is extremely diverse, in it you can find everything from banal point-and-shoot cameras costing several thousand to premium full-frame cameras that cost more than professional full-frame SLRs. This is the camera that starts our rating.

Sony Cyber-Shot RX1R II

The price of Sony RX1R II is a crazy 290 thousand rubles. The camera is capable of surprising with a 42 MP matrix, a 35/2.0 Carl Zeiss Sonar T lens, an electronic viewfinder, a tilting touch screen and Wi-Fi. And of course – the best autofocus system among compacts and a huge dynamic range (maximum working ISO 6400).

In terms of photography, the RX1R II is excellent, the picture is bright, rich and detailed, even when shooting a camera JPEG, but with video it’s not so smooth. The device cannot record in 4K and cannot boast of autofocus in video shooting mode. In general, for street photography, subject to an unlimited budget, this is just the thing.

Panasonic Lumix DMC-LX100

The Lumix DMC-LX100 is notable for its Leica lens (24-75 mm f/1.7-f/2.8 zoom) and the ability to record video in 4K, which is extremely rare among compacts. In all other respects, this is a perfectly balanced camera with a full range of technological features (viewfinder, Wi-Fi, numerous mechanical controls, a fast processor that allows you to shoot at up to 11 fps).

OLYMPUS DIGITAL CAMERA

In our opinion, if you are satisfied with the focal length of the built-in lens, it is better to choose the DMC-LX100 than the DSLR/BZK + lens kit. Thus, you will benefit from ease of use (dimensions, weight), and in addition you will be able to save a lot of money. Price - from 49 thousand rubles and a well-deserved rating of 5 points in terms of price/quality ratio.

Fuji X70

The X70 is equipped with a fixed Fujinon 28/2.8 lens, which allows you to take pictures of amazing quality - both in sharpness and color rendition. This is an excellent camera for street photography, which has a compact size and fast automation, which makes it possible to take the camera out of your pocket and take a photo in a matter of seconds.

Among the advantages of the X70 are design, convenient controls, wide dynamic range and decent working ISO (3200). Disadvantages: lack of a viewfinder and image stabilization system. Price – from 40 thousand rubles.

Olympus TG-4

The Olympus TG-4 is a relatively cheap compact, an excellent choice for people whose main hobby is photography. The TG-4 is ideal for any operating conditions, from everyday photography to extreme vacation photography, which the camera will withstand with dignity thanks to its dust- and moisture-proof housing (shooting at a depth of up to 15 meters is possible).

OLYMPUS DIGITAL CAMERA

Among the pleasant little things, we highlight RAW support, optical stabilization, fast and accurate autofocus, the presence of Wi-Fi and GPS modules, as well as the ability to shoot in aperture priority mode with manual ISO settings, which allows you to squeeze out the maximum quality of photos from the TG-4 in low light. Cons: Mediocre video quality. Price – from 21 thousand rubles.

Let's find out which cameras received the highest ratings in various classes and price segments, and name the best cameras today in aggregate expert assessments. All ratings are current for 2016 and are regularly updated.

Rating site

We have compiled a summary rating best DSLR cameras based on assessments of thematic sites and magazines involved in professional testing of photographic equipment. For each camera, an average rating is calculated on a 100-point system (the number of ratings taken into account is indicated in parentheses). The “Top 10” includes devices with the highest average rating.

Cameras in the rating are divided into three segments depending on class and price group: amateur entry level, advanced And professional. Devices that are not available for sale in the Russian Federation, as well as devices with an insufficient number of ratings, are excluded from the rating.

The rating of the best SLR cameras is based on customer reviews. The “Top 10” includes cameras with the highest average rating.

from 19,500 ₽

92.7 (133 ratings)

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92.2 (56 ratings)

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92.1 (43 ratings)

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92.0 (48 ratings)

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92.0 (34 ratings)

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91.9 (288 ratings)

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91.7 (348 ratings)

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91.5 (62 ratings)

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91.2 (455 ratings)

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90.6 (50 ratings)

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90.7 (34 ratings)

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90.4 (47 ratings)

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90.3 (29 ratings)

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90.0 (35 ratings)

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89.9 (53 ratings)

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89.6 (122 ratings)

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89.1 (140 ratings)

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89.0 (78 ratings)

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88.6 (54 ratings)

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87.5 (101 ratings)

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94.4 (58 ratings)

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93.0 (156 ratings)

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92.5 (107 ratings)

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92.2 (61 ratings)

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91.8 (40 ratings)

from 53,690 ₽

91.6 (89 ratings)

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90.3 (25 ratings)

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90.0 (22 ratings)

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89.7 (31 ratings)

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85.1 (35 ratings)

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from 7,300 ₽

91.2 (455 ratings)

from 9,790 ₽

91.7 (348 ratings)

from 13,690 ₽

91.9 (288 ratings)

from 18,790 ₽

90.6 (50 ratings)

from 19,500 ₽

92.7 (133 ratings)

from 21,490 ₽

92.2 (56 ratings)

from 29,450 ₽

91.5 (62 ratings)

from 29,490 ₽

92.1 (43 ratings)

from 34,800 ₽

92.0 (48 ratings)

from 34,990 ₽

92.0 (34 ratings)

from 19,990 ₽

89.6 (122 ratings)

from 29,450 ₽

89.1 (140 ratings)

from 34,590 ₽

87.5 (101 ratings)

from 35,000 ₽

90.0 (35 ratings)

from 39,390 ₽

90.3 (29 ratings)

from 41,450 ₽

89.9 (53 ratings)

from 42,500 ₽

90.7 (34 ratings)

from 46,800 ₽

90.4 (47 ratings)

from 51,590 ₽

88.6 (54 ratings)

For the market digital cameras 2016 will be especially interesting. And not only because in September the next specialized exhibition Photokina opens its doors, which is the most important platform for the presentation of all new photographic equipment.

Largest producers, such as Nikon, Canon, Sony have done a good job, and already in the first months of this year they brought to the market numerous new products that have already become popular. We have collected together all the cameras released in 2016 and present you with current and future hits.

Digital cameras 2016: new products from Nikon

2016 is off to a very good start for Nikon as a digital camera manufacturer. With the release of a professional camera, the company claims the title of “best DSLR camera.” Very fast continuous shooting, excellent resolution of 20 megapixels, modern options including 4K video shooting, together with a rich set of equipment, will fully satisfy the needs of any photographer.

A little smaller, but no less interesting: 8 years after the Nikon D300 semi-professional camera and its updated version D300S with an APS-C format matrix entered the market, the Japanese released the next model. An APS-C sensor with a resolution of 20 megapixels, a body like a professional camera and support for video shooting in 4K format evoke positive emotions in any photographer.

Compact cameras also have pleasant surprises in store for us. First of all, the new DL-series, which combines a relatively large 1-inch sensor (which Nikon calls CX) with a fast zoom lens. The start was made by three debut models, named after their lenses: standard zoom DL 24-85 mm F/1.8-2.8, wide-angle zoom DL 18-50 mm F/1.8-2.8 and mega-zoom DL 24-500 mm F/2.8-5.6 .

All Nikon DL series cameras have a 4K video mode, as well as a Bluetooth SnapBridge data transfer system. In conclusion, I would like to mention the camera Nikon KeyMission 360- Nikon's first action camera with 360-degree panoramic shooting and UHD support.

Digital cameras 2016: hits from Canon

Canon is also aiming for the throne of the best DSLR camera: the full-format model promises a little more high speed work and more video features, including 4K with 60 frames per second. For anyone who doesn’t want to shell out about 500,000 rubles for a camera, we recommend taking a closer look at the EOS 80D and EOS 1300D SLR cameras - also very good models, but much cheaper. The same goes for a DSLR camera.

When it comes to compact cameras, Canon isn't doing very well at the moment. So far, together with PowerShot G7 X Mark II The Japanese presented only a couple of entry-level compact cameras of the IXUS and PowerShot series.

Digital cameras 2016: devices from Sony

Sony will offer us everything except boredom. Starting with , which combines pro-level performance with an APS-C sensor, UHD video shooting, and a splash-resistant magnesium body - all in a compact format. Additionally, Sony introduced a bridge camera. The combination of a large 1-inch sensor and a fast 24-600 mm film-equivalent megazoom lens sounds extremely promising.

What about A-mount SLT cameras? And here Sony has prepared a new mid-range camera Alpha - 68. But will it follow? new model luxury class, for example, such as Alpha 99 II? It depends on demand, Sony says.

Digital cameras of 2016: Panasonic, Olympus, Fujifilm, Pentax

20 megapixel resolution and UHD video, including post-focus: both of these main elements will be in micro 4:3 cameras from Panasonic. Cameras Lumix GX8 And Lumix GX80- this is just the beginning. Developers Olympus We chose a micro 4:3 sensor with a resolution of 20 megapixels for, but at the same time abandoned the Ultra HD video format.

Fujifilm also seems to be neglecting the Ultra HD format. The current luxury model gets good points for its excellent image quality, fast performance and an ingenious hybrid viewfinder - but the video mode seems to have been developed on a leftover basis.

Pentax also promises excellent image quality with its first digital SLR camera Pentax K-1 with full frame sensor. But along with a resolution of 36 megapixels, the camera also looks attractive thanks to its very rich configuration.

Digital cameras 2016: hits from Fujifilm and Pentax

In short, the year has not yet crossed the halfway mark, but it has already turned out to be a real holiday for photographers. And this is just the beginning: Sony should release Alpha 7R II with a resolution of 80 megapixels, as well as Alpha 9 with unlimited burst length in RAW format. Fujifilm appears to be already working on a semi-professional mirrorless camera X-T2 and entry-level system camera X-M2, and about Nikon And Canon There have long been rumors that manufacturers are preparing mirrorless cameras with a full-frame sensor.

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The Association of European Magazines on Audio, Video and Photography (EISA), which includes 50 specialized publications from 23 countries, annually publishes a list of the best examples of new photographic equipment. Publications that regularly conduct test studies nominate their candidates in various categories. After which expert groups determine the best models of photographic equipment. We bring to your attention a list of the best photographic equipment of 2016 - 2017, published by EISA.

European SLR camera -

Features of Canon EOS 80D:

45-point cross-type focusing module
Intelligent Viewfinder with approximately 100% field of view
24.2 megapixel sensor (APS-C) CMOS
DIGIC 6 processor
Improved Dual Pixel CMOS AF system for smooth, fast and accurate autofocus in photos and videos
Built-in Wi-Fi and NFC
Record 1080/60p Full HD video
Rotating touch screen 3-inch Clear View LCD II (1.04 million dots) display
ISO range from 100 to 16,000, expandable to 25600
Continuous shooting speed up to 7 frames per second
Minimum shutter speed 30 s, maximum speed shutter - 1/8000 cm x 105 x 79 mm.

Best professional DSLR camera -Canon EOS-1D X Mark II

Canon is equipped with a 20.2 MP full-frame CMOS sensor, two DIGIC 6+ processors, a 61-point autofocus system with 41 cross-shaped points, AI Servo AF III+ tracking technology, 360K RGB + IR metering sensor.

The Canon EOS-1D X Mark II is capable of shooting at up to 14 fps with full tracking AF/AE and up to 16 fps in Live View. With the new CFast 2.0 memory cards, the camera can shoot unlimited continuous shooting in JPEG format or up to 170 RAW images. The Canon EOS-1D X Mark II can record 4K video (up to 60p, 30 minutes) and has an ISO range of 100 to 51200 (expandable from 50 to 409600).

Best Professional System Camera - Fujifilm X-Pro2

The camera is equipped with a third generation X-Trans sensor with 24.3 million pixels. The hybrid viewfinder includes both electronic and optical modes with the ability to activate an electronic rangefinder. The dust- and splash-proof housing allows you to work with the camera in any weather conditions. The FUJIFILM X-Pro2 can shoot continuously at up to 8fps with ultra-fast shutter speeds of up to 1/32000s.

Best advanced DSLR camera - Nikon D500

Main functions :

153-point AF with 99 cross-type sensors;
High speed continuous shooting up to 10 frames per second, up to 200 shots burst (14-bit lossless compression in RAW format);
Video recording with a resolution of 4K UHD (3840×2160)/30p/25p/24p, as well as 1080/60p, up to 30 minutes long. with simultaneous output via HDMI. The camera also allows you to create time-lapse videos in 4K UHD resolution. In Full HD or HD mode, the D500's Electronic Vibration Reduction reduces the effects of horizontal, vertical and yaw camera shake during handheld movie shooting, while Active D-Lighting preserves highlight and shadow detail for naturally bright scenes;
The EXPEED 5 image processor, also found in the D5, offers standard ISO sensitivities ranging from 100 to 51,200, which can be lowered to Lo 1 (ISO 50 equivalent) or increased to Hi 5 (ISO 1,640,000 equivalent);
8 cm (3.2 inch) tilting display with 2,359,000 dots resolution;
SnapBridge support allows you to connect to your smart device using Bluetooth and Wi-Fi. Nikon D500 can be constantly connected to a tablet or smartphone.

Amateur compact system camera - Olympus E-M10 Mark II

Combines a compact all-metal body with some of the most advanced technologies found in the older E-M1 and E-M5 Mark II series cameras. Built-in 5-axis image stabilization ensures clear photos and smooth videos, even when the photographer is on the move or in extremely low-light conditions.

The E-M10 Mark II camera offers the user a large, high-resolution, high-resolution OLED electronic viewfinder (more than 2 MP), a rotating 3-inch touch display, Time Lapse with ultra-high 4k resolution, photo sharing and remote control of all camera functions using a smartphone (with Olympus OI.Share), and a host of other original features.

Best compact camera for travel -

Panasonic Lumix DMC-TZ100 is equipped with a 1″ matrix with a resolution of 20.1 megapixels, a Leica zoom lens 25-250 mm (35 mm equivalent)/F2.8-5.9, a 3-inch touch LCD display, an electronic viewfinder (1 ,16 MP) and WiFi module. The camera can record footage in RAW format and perform burst shooting at speeds of up to 10 frames per second. The Lumix DMC-TZ100 can also record 4K video and 4K photos. One interesting feature is post focus, which allows the photographer to select the focus point in the camera after shooting.

Best Premium Compact Camera -

The Sony Cyber-Shot DSC-RX1R II features a 42.4MP full-frame sensor, a ZEISS prime lens, a fast hybrid autofocus system, a BIONZ X processor, a flip-out LCD display and a pop-up XGA OLED viewfinder.

Best Advanced System Camera - Sony α6300

The mirrorless camera is equipped with a 24.2 megapixel APS-C Exmor CMOS sensor, has 425 phase detection autofocus points, can shoot at up to 11 frames per second with continuous autofocus and motion tracking, and record 4K video. According to the manufacturer, the A6300 has the fastest autofocus system currently available.

The best camera for video shooting -Sony α7S II

Sony α7S II is a professional tool for creating photos and videos of the highest quality. The camera features a full-frame Exmor CMOS sensor with a resolution of 12.2 million pixels and can shoot at maximum ISO sensitivity 409600. Sony α7S II received a 5-axis image stabilizer and records 4K video.

Best Action Camera -

The camera features a detachable hand grip, an ultra-wide-angle lens, a flip-out LCD display, and 5-axis image stabilization. Thanks to the presence of five different sensors, it is possible to track and save data on movement in space and record such additional parameters as speed, pressure, altitude, temperature.

By using free application Olympus Image TrackVer 2.0, TG-Tracker owners will be able to virtually relive their extreme adventures and see all the data about what happened to them: height or depth, air or water temperature, coordinates, direction and speed of movement.

Main characteristics of Olympus TG-Tracker:

Waterproof, shockproof, frost- and dustproof housing
Sensors monitor altitude/depth, air/water temperature, speed, direction, latitude and longitude
Acceleration sensor monitors sudden changes in dynamic overloads
Free Olympus Image TrackVer 2.0 app displays images along with additional sensor data
Olympus 204° Ultra Wide Angle Lens
Built-in flashlight (up to 60 lumens) for shooting in the dark
TruePic VII processor
Ability to select video formats, including 1080p and 4K
Long battery life even when shooting in FullHD and 4K formats
TimeLaps photography
5-axis image stabilization for video shooting
Compatible with a wide range of third-party accessories, mounts, gimbals and adapters

Best smartphone camera - Samsung Galaxy S7 / S7 edge

Leading Russian exhibitions in the field of hi-tech technologies were held in Moscow on April 14-17 Mobile & Digital Forum, Photo forum And Hi-Fi & High End Show. Visitors to the events were able not only to be the first to see and test, but also to buy new photo and video equipment, mobile and digital devices, audio-video equipment. In total, more than 200 exhibitors took part in the exhibitions, showing more than 600 brands, and 78,896 people attended the events.

Being a key business platform on Russian market consumer electronics, the exhibition traditionally offered a number of topical topics for discussion. This time, taking into account the general situation on the market, leading manufacturers of photographic equipment and electronics and Russian retail chains shared their opinions on what lessons the crisis can teach business and what to expect in the future. Participants round table“The Russian consumer electronics market today. Lessons from the crisis" representatives of the RATEK Association, the Institute marketing research GfK Rus, M.Video, Eldorado, OnLine Trade, Panasonic, Fujifilm, Olympus companies. Despite the negative impact of the crisis on the market, changing the rules of the game allowed companies to take a fresh look at their business models and restructure, as a result of which some players chose the path of diversifying their product range, while others, on the contrary, focused on certain niches. Speaking about the future, market participants expressed hope for a speedy stabilization of the situation and confirmed their readiness to continue to develop in the Russian market, despite the difficult times and economic situation. Speakers' reports can be found on the website.

And now a little about what was interesting at the exhibitions this year, and what new products the companies presented.

Participants Photoforum traditionally demonstrated the most advanced products in the field of professional and amateur photography and video. For example, at the stand OLYMPUS It was possible to get acquainted with the full line of cameras and lenses, as well as test the latest PEN-F models and the latest lenses - the first ultra-fast fisheye lens M.ZUIKO DIGITAL ED 8mm 1:1.8 FisheyePRO, wide-angle fast zoom lens M.ZUIKO DIGITAL ED 7 -14mm 1:2.8 PRO and super-telephoto M.ZUIKO DIGITAL ED 300mm 1:4.0 IS PRO. In addition, a visiting team worked at the stand service center, where everyone could submit OLYMPUS equipment for repairs, while preferential conditions were provided for non-warranty work.

Company Fujifilm showed several new products at once, including the new instant camera Instax mini 70, released in the fall of 2015. Its main feature is the “automatic exposure control” function, which allows you to capture both the subject and the background in their natural light. The Instax 70 also boasts a separate shooting mode for taking selfies. No less anticipated was the new X-series mirrorless camera for professional photographers Fujifilm X-Pro 2 with the new X-Trans CMOS III sensor, which has the highest number of pixels among the X-series matrices and the X-Processor Pro processor, which increases image processing speed by 4 times. In addition, the X-Pro 2 camera features creative potential imitation various types film due to the choice of image grain intensity and color rendering style.

Company Sony prepared a whole arsenal for the exhibition new technology. For example, the α6300 interchangeable lens camera with the world's fastest 4D FOCUS™ autofocus (0.05 seconds) with the highest number of AF points (425 phase detection autofocus points), as well as a new 24.2 megapixel APS-C sensor that writes video in 4K. For demanding photography enthusiasts, the α68 A-mount camera features a 4D FOCUS autofocus system that delivers fast and accurate 79-point AF tracking. Also new to the action camera segment, Sony is the Action Cam HDR-AS50 with an 11.1 megapixel CMOS sensor, back illumination and a ZEISS® Tessar lens, which allows you to create crystal clear videos, as well as three times more powerful system SteadyShot image stabilization.

A new addition to the Handycam® line of camcorders, the Handycam FDR-AX53 4K camcorder features a new Exmor R™ CMOS sensor with approximately 1.6 times larger pixel size for unsurpassed sensitivity, especially in low-light conditions, and new ZEISS® Vario-Sonnar T* lens with focal length 26.8 mm.

Sony also unveiled at PhotoForum its new flagship brand of interchangeable lenses, G Master™, featuring three top-of-the-line full-frame E-mount lenses, including a standard 24-70mm zoom lens with a constant aperture of F2.8, a portrait lens with a fixed focal length of 85mm F1.4 and a 70-200mm telephoto zoom lens with a constant aperture of F2.8. And the family of full-frame FE lenses has been expanded with new models: a high-resolution 70-300mm zoom lens and a fast 50mm F1.8 prime lens.

At the stand Panasonic The main emphasis was placed on 4K technology and the Post Focus and 4K PHOTO functions. The first allows you to focus on the desired object after taking the image. The second makes it possible to extract a photo directly from a video sequence (30 frames per second) and save it as an 8-megapixel image. The company is one of the market leaders in 4K and integrates this technology into incredibly compact devices. For example, the stand presented a new 4K video camera HC-VXF990 with professional capabilities in a compact body and a Leica Dicomar lens, which allows you to take 4K video and photos, has an electronic viewfinder and film effects, and can record several scenes simultaneously from 3 external devices (for example, smartphones or action cameras) in picture-in-picture mode (Multi-Camera function). In addition, the exhibition featured LUMIX G system cameras (including GX8, G7, GF7 and GH4), compact LUMIX LX100, TZ80 and ultrasonic models FZ1000 and FZ300, as well as new lenses H-RS100400 and H- RS12060.

Immediately brought three of the latest domestic lenses to the exhibition PJSC Krasnogorsk Plant named after. S.A. Zverev". These are Zenitar 1.2/50, Zenitar 1.2/85 and Zenitar 0.95/50 E lenses, which are designed for full frame 135 format (FX, APS) and will be produced for Canon and Nikon SLR cameras, as well as mirrorless cameras Sony cameras. The affordable 1.2/50 lens is designed specifically for lovers of beautiful bokeh; it has a high aperture of f/1.2 combined with high resolution. The 1.2/85 lens is built according to a classic optical design, but given its focal length, it is more compact and will benefit from a rather large line of portrait lenses with a focal length of 85 mm. Finally, the 0.95/50 E is an ultra-fast prime lens for full-frame mirrorless cameras.

In the joint brand zone Photosale.ru / Nikon this year, the new professional Nikon D5 SLR camera with an improved model of the NIKKOR line lens was available for testing in several copies. The camera features a new generation 153-point AF system, which allows you to work in a wide variety of conditions. And the highest level of light sensitivity in Nikon's history actually makes it possible to capture details invisible to the human eye. For videographers who strive for excellence, the built-in D-video mode now supports 4K UHD shooting.

The AF-S NIKKOR 24–70mm f/2.8E ED VR lens features an innovative optical design and effective system Vibration reduction (VR) sets shutter speeds four stops slower and virtually eliminates blur that can occur due to camera shake. In addition, thanks to the exclusive silent ultrasonic motor (SWM), the new product has significantly increased the AF speed.

At the stand "Light Style" For lovers of high-quality optics, complete lines of ZEISS optics of the Zeiss Batis, Zeiss Loxia and Zeiss Touit series were presented. And on the first day of Photoforum 2016, the world premiere of the ZEISS lens took place for system cameras Sony – ZEISS Batis 2.8/18, presentation was made by Carl Zeiss representative Alexander Prel. This is the first time in history when Russian consumers were able to become the first to see and test a new product. Batis 2.8/18 is the widest angle autofocus lens with E mount. specifications allow you to obtain high-resolution images with minimal chromatic aberrations across the entire frame field. In addition to optics, “Light Style” showed a line of backpacks from Manfrotto, including a new product - the Aviator D1 backpack for DJI quadcopters, which accommodates a DJI Phantom quadcopter with a remote control and all accessories, as well as a camera and a tripod, plus, it’s ideal for quick changes locations.

Many new products were shown at the stand of another Russian distributor, Flama LLC, among them - Nissin i60 flash, Manfrotto XPRO series of professional monopods, Tokina AT-X 14-20 F2 PRO DX lens and Tokina AT-X V Lens Series video lenses, Fujitsu Premium series alkaline batteries, Lowepro Drone Guard bags for quadcopters, backpacks and Lowepro ProTactic BP, Lowepro Whistler BP AW, Lowepro Photo Hatchback BP bags for photographic equipment, as well as Joby Action series mounts for action cameras and Joby Mobile series for smartphones and tablets.

As usual, stands with professional equipment for photography and videography attracted a lot of attention. Among the industry leaders - "Marco-Pro", Falcon Eyes/Green Bean, Dedotec. Thus, the company “Marco-Pro”, official representative Danish company Phase One in Russia, presented the latest medium format back of the IQ3 series 100 megapixels based on the latest generation CMOS matrix. And the Phase One XF IQ3 100 system based on this backdrop won the honorary prize “Product of the Year 2016”. Also presented innovation system synchronization of studio light via the SKYPORT HS radio channel from the Swiss company ELINCHROM, which allows you to shoot in the studio with shutter speeds up to 1/8000 sec.

Among the new products Falcon Eyes Let us note the new inexpensive pulsed light sources of the Sprinter and Ultima SL series costing up to 13,000 and 8,000 rubles. respectively. The first ones are in a compact case, with fast time rechargeable and protective Pyrex included. The second is a new series of flashes with a BOWENS mount, high pulse stability, short recycle time and a “memory” function for settings. For artistic photography, the new expanded studio light complex SprinterKit 2300-SBU is interesting, based on two Sprinter 300BW flashes, two stripboxes with honeycomb attachments, a universal umbrella and a stand. Professionals will like the new Red Line Pro-414 3D4 and Red Line Pro-616 3D6 tripods with a 3D head for rotating the camera in different axes. On-camera flashes and a power supply for them were presented at the stand, which will go on sale only in July 2016 - Impulse FE-900SB for Nikon.

The line of professional video equipment from Green Bean it was possible to evaluate the new LuxMan256 LED on-camera lights (power 16 W, luminous flux 1800 lm), stands and crossbars for Stand GTX and Titan series lights, new MegaClamp mounting systems and EasyARM stabilization systems (on sale only from July 2016), a new slider for the Glide Track 100 camera with a belt drive system and a weighted flywheel, and finally, a professional HDPlay 704T HDMI 7'' video monitor.

Company Dedotec presented the turbo series of focusable LED equipment DLED7 and DLED3 from DEDOLIGHT DLED. The new “whispering” light is small in size, high power, super quiet active cooling and is perfect for small crews. DLED7 works with 2x90 W units in the bicolor version. Bicolor versions smoothly adjust color temperature from 2700K all the way up to 6500K. Exclusively monocolor options with daylight (5600K) or artificial light (3200K) are also available. And the DLED3 is perhaps the smallest and most versatile lighting kit available.

Technologies and materials for printing is a traditional section of the Photo Forum, which is popular among specialists in the photo and printing markets.

At the company stand Lomond one could see the new pigment photo ink Lomond LC-20 for Canon plotters, pigment ink Lomond LH-10 for HP printers; sublimation materials (both ink and 63 g/m2 thin paper, providing high sublimation efficiency at lower costs); matte, semi-gloss and glossy transfer gels for transferring images printed on an inkjet printer to baguettes, wood boxes, etc.; single-sided artistic matte art paper Watercolor 210 g/m2 with the texture of traditional watercolor paper for printing on inkjet printers; exclusive photo papers of the “Techno Art” series; Lomond magnetic vinyl with adhesive layer and much more.

Distributor "RussCom" demonstrated advanced solutions in the field of large format printing and Supplies, advertising and publishing, as well as software solutions for improving the printing process. Among other things, the company brought to the exhibition for the first time a new professional A3 laminator - GMP QTOPIC-380. This is a roll laminator with a lamination speed of up to 10 m/min, semi-automatic feeding, automatic cutting and a receiving table, which, despite all its advantages, has very compact dimensions. Also shown new development from GMP: CrystalArt technology implemented in the CrystaLam batch laminator for rolling photographs onto acrylic.

A separate area of the photography business, the production of photo books, is actively gaining momentum. This year, for the first time at the Photo Forum, the professional jury summed up the results of the first competition “Photobook-2016”. 121 applications were submitted for the award in 12 categories from 30 manufacturing companies from Russia and abroad. The best photo books - the winners of the competition - were exhibited at a special exhibition in the exhibition hall of the Photoforum. The awarding of the winners took place within the framework of the “Photobook-2016” conference, in which representatives of the companies “Photodom”, “ArtService Ltd”, “MyPhotoPages”, “Fujifilm-Russia”, “Konica Minolta Russia” took part.

Products and materials for the production of photo books were also shown in the exposition part of the exhibition. So, Konica Minolta brought to Photoforum 2016 bizhub PRESS C71hc – digital system full-color printing in SRA3+ format with the revolutionary HC toner. The system is capable of printing up to 71 A4 or 36 SRF3 prints per minute, delivering superior print quality with bright, vibrant tones and allowing you to explore new types of printed products.

Compact thermal sublimation duplex printer DS80DX was shown at the manufacturer's stand DNP. With very modest dimensions, ease of connection and settings, it allows you to print photo books, albums, calendars and other types of highly profitable products. In addition, DNP brought to Photoforum 2016 a time-tested “hit” for photo kiosk manufacturers - the DS-RX1 sublimation printer, the reliable DS620 printer for working in retail outlets and at various events, a new wireless server for instant photo printing WPS-1 EU, which creates a hotspot for instant photo printing without additional equipment, and most importantly, its best multifunctional point-of-sale photo printing system, the SnapLab+ DP-SL620, which is a compact photo kiosk with heat-sublimation printing that combines a printer, order terminal and software.

Company Mitsubishi Electric demonstrated innovations in the field of digital thermal sublimation printing, presenting compact high-speed printers - the popular CP-D80DW model and this year's new CP-D90DW. The latter is one of the most compact in its class and is equipped with a new “Image Analysis Engine”, providing faster printing without compromising image quality. In addition, the model is equipped with an improved cooling system that allows you to print more than 450 prints of 102 * 152 mm format per hour, and supports a variety of print formats and paper weights.

Papers and equipment for making photo books were also presented at the manufacturer’s stand Lomond, This new line wide-format materials for making photobooks 432mm and 329mm with 30m winding on a 3’’ sleeve and budget compact desktop equipment for making photobooks up to 30x30cm in size for installation in small photo studios.

Company group “MyPhotoPages”, COUTURE BOOK And PicsPrint brought new lines of photographic products to the exhibition. For end consumer print service “MyPhotoPages” announced updated formats of photo books, photo postcards and cards at affordable prices. For professional photographers, the COUTURE BOOK project presented Premium class photo books with laminated pages and mats. The graduation album production service PicsPrint demonstrated to exhibition visitors a variety of photographic products for graduates of kindergartens, schools and universities. All photo books are produced using elite European materials and the best quality photo paper.

Polistok – online service for the sale of photographic and printing materials, presented at Photoforum 2016 a new banner mesh GEKKON, which can adhere without gluing to the surface of glass, plexiglass, acrylic glass, plastic and other surfaces due to vacuum microsuction cups over the entire surface of the mesh. Another new product is a prefabricated micro-corrugated print that can be used as a base for any image.

At the exhibition Mobile & Digital Forum 2016 were presented as well famous brands, and completely new for the Russian market. Company "Dadget", which took part in the exhibition for the first time, brought a number of useful devices for everyday life: a turbo dryer in the form of a hanger for clothes and shoes, a miniature Bondic tool that can repair almost any thing thanks to the ability to fill cracks with plastic, an innovative mobile thermal imager Seek Thermal, with which you can see places of heat leakage in the house and problems with hidden and exposed electrical wiring. In the professional solutions segment, the company introduced the Amaryllo i-CAM PRO cloud video camera, which will allow you to monitor the situation in the office, warehouse, and points of sale from anywhere in the world around the clock.

Another new member and a Russian startup - streaming service MOYO. The smart set-top box MOYO Box, presented by the company at the exhibition, works using OTT technology and combines TV channels and online services in a convenient interactive interface. The key difference of the solution is the intelligent recommendation system - as the user watches, the system learns from the user and selects exactly the content that interests him on the main screen. End-to-end search by title searches immediately in all online catalogs and the TV archive for 7 days, which is available to users on more than 100 channels. MOYO Box connects to the network via WiFi no more difficult than a regular smartphone.

The most anticipated new product at the stand Skymec became the new DJI Phantom 4 drone – a world premiere on the Russian market. As the manufacturers themselves say, Phantom 4 is the smartest flying camera ever created by DJI. The drone is capable of intelligent flight at the touch of the screen, automatic smooth tracking shooting, flying over and around obstacles, and much more. The Phantom 4 camera captures 4K video and 12-megapixel still images, while its lightweight body and ultra-stable gimbal ensures stability in any environment. Also at the stand you could see an innovative stabilizer for DJI Osmo cameras, which allows you to stabilize camera movement in three directions at once, and an updated version of the professional quadcopter DJI Inspire 1 v 2.0 with a 4K camera and the ability to broadcast live footage to a tablet - propellers can be seen in the new model 1345T, 3510H motors and an advanced gimbal mounting system.

Many new products were presented in the field of portable electronics and mobile accessories. For example, the first Russian manufacturer smart bracelets ONETRAK introduced a branded Bluetooth blood pressure monitor, which will go on sale only in late spring. Smart tonometer measures blood pressure, works with mobile devices on iOS/Android platforms autonomously, saving information in the built-in memory.

New flagship from SJCAM, the M20 portable action camera, combines the company's best technologies and becomes the smallest in the line - 30% smaller and 20% lighter than previous models. The model allows you to shoot 4K video in low light conditions, is equipped with a Novatek NTK96660 chipset and high bitrate settings, a new removable battery and a waterproof case.

Company Perfeo, which produces computer accessories and portable electronics, introduced a number of new products - tablets (models 7042-3G and 902-HD), in-ear stereo headphones (models PF-FNS Fitness, PF-TRS-BLK/VLT/SIL Tears, PF-DLT- BLK/GRT Delta, PF-DER-BLK Gear), Bluetooth headsets (models PF-BTS-GRN/BLK Sound Strip and PF-BTF-BLK Flex), computer speakers (models PF-1961 Rocket, PF-028 Reggae, PF-532 Tower), compact computer speakers (models PF-1001 Tam-tam, PF-057 Delta, PF-053 Rondo), full-size stereo headphones (PF-FRT Forte) and headsets for computers (PF-TLK-BLK Talker), wireless keyboards (models PF-3208WL Cheap and PF-2506WL Idea), computer mice (model PF-608-WOP Patrol), monopods for selfies, LED headlamps, car holders for smartphones/navigators, holders for photo/video cameras and much more.

Companies Arun, Romoss And Anker Technology presented portable chargers and external batteries at the exhibition, and Allocacoc presented the latest surge protector to increase the available number of PowerCube Original electrical connectors. In addition, at the stand Anker Technology a number of interesting products in the field of portable audio were shown, for example, a wireless stereo speaker (Premium Stereo Bluetooth Speaker) with a power of 20 W.

Company "Inforcom" also presented at its stand a new product in the field of audio equipment - a new name for the Russian Hi-Fi market Mass Fidelity. One of the main features of the brand is the great attention to high-quality sound and wireless connection. The exhibition featured the Core speaker audio system with the ability to operate for up to 12 hours without recharging, the Core Subwoofer subwoofer for it and the Relay Bluetooth DAC - solutions for both beginners and seasoned audiophiles. Additionally, Core has the superior ability to connect up to 8 devices in a multi-room system.

Among the mobile accessories shown at the exhibition, we note brands new to Russia - German KMP, which offered a whole line of cases, protective films and stands for Apple devices, and Italian Celly, one of the main innovations of which was a magnetic car holder.

Company Remax brought to the exhibition the most popular attributes for gadget lovers - chargers, cases and protective films, car holders, portable selfie flashes, USB cables and much more.

In addition to getting acquainted with interesting new products, exhibition visitors could take part in a variety of interactive activities - complete photo quests, take beautiful photos with retro cars and much more.

Next year the events will take place from April 20 to 23, in the same place, at Crocus Expo (pavilion 3, hall 15).

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