So, what does it take to open a small bread kiosk?

Firstly, you need to register as an entrepreneur and receive a document from Rospotrebnadzor certifying that the kiosk complies sanitary requirements. You should also conclude an agreement for renting a kiosk or for renting land for it. After that, you should purchase a cash register, which will later need to be registered.

After receiving all the documentation, you should start purchasing equipment. The most important thing is to purchase ventilated display cases, because. bakery products are a perishable product. If you plan to engage not only in sales, but also in baking, then at least you will also need scales and a small oven.

To keep the product fresh for a longer time, it should be sold in sealed packaging.

The next step will be to hire qualified personnel who meet all the requirements. The main one is that your future employee has a health book, because. he will have to work with food products.

As for the range of products, it is possible to sell not only bread and loaves, but also various pies, buns with filling, muffins, pita bread, bagels, pretzels and so on.

You should also conclude an agreement with suppliers that the products will be delivered to your kiosk daily, as bread and bakery products lose their marketable condition the very next day, which means that deliveries should be regular.

In the first months of work, you should pay attention to what products are used most in demand, and thus abandon those types of products that bring the least profit

But, in order for the success of your business to be justified, you should draw up a competent business plan for a bread stall.

Below are a few examples ready plans, which you can download and study to eventually create your own.

An example of organizing a stationary (non-moving) stall - in this example, you can get information on how to analyze the current market, what documents need to be issued for this business, what equipment should be purchased for effective work bread stall. Also in the example there is financial plan, which substantiates the main items of expenditure and sources of income.

Example of opening a kiosk for start-up entrepreneurs - A distinctive feature of this example is that all its sections are described and explained in detail. Business is organized as a partnership of several people. Like many other examples, this contains the rationale for production and trade, the financial part with simple calculations, the descriptive and marketing parts.

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Bread is the main food of the population of our country. That is why the business associated with bakery products is always profitable and strives for development. The question of how to open a bread kiosk or a small shop selling bread is not particularly difficult. The success of this idea will bring careful preparation and consideration of all the positive and negative stages and nuances of this business.

Activity plan

From the very beginning of entrepreneurial activity, it is necessary to draw up a business plan for a bread kiosk.

For this you need:

1. by registering, get the status of an entrepreneur;
2. obtain a license from Rospotrebnadzor;
3. draw up a lease agreement for the land where the kiosk will be placed;
4. buy and register a cash register.

Assortment of bakery products and appearance bread shop - important details when opening a retail outlet that need to be thought out in advance. In order to open a kiosk selling bread, you need to purchase the appropriate equipment for use. Showcases should be open, ventilated, because bread is a perishable product.

Own equipment

If there is a desire to open a kiosk, and not just sell bread, but also bake on your own, then it is advisable to immediately purchase a small-sized oven and scales. It is desirable to create a life support system and connect an alarm. It is advisable to purchase and sell bakery products in closed sealed packaging. It protects the product from premature spoilage. Before buying a stall, you should make sure that it complies with SES standards.

Get ready that it can take a lot of time to install and open a bread kiosk. The administration issues a permit if there are photographs of the site, a topographic map, with the obligatory indication of the exact location land plot(it can be done independently in some cases), give strong arguments to explain the purpose of using the territory. Otherwise, the entrepreneur will not be allowed to open a kiosk.

Work with suppliers and personnel

Due to the short terms of implementation of bakery products, it is desirable that the supplier be local. To facilitate the adjustment of the range of purchased goods, it is worth keeping records of products sold. Over time, this will help to abandon bakery products that bring the least profit.
Related products are needed in any outlet. In the case of a bread stall, these can be various buns with and without filling, muffins, bagels, cookies, pita bread and more.

It is necessary to establish a daily supply of goods, because bread and bakery products quickly lose their presentation. Regular deliveries will significantly refresh the assortment and attract customers.

Ideally, it is best to cooperate with major manufacturers. They have well-established daily deliveries of fresh products, different systems of discounts and payment deferrals, which can be useful for a novice entrepreneur who decides to open a kiosk selling bakery products.

Qualified personnel that meets the requirements and knows how to work with people is also one of the steps to a successful business. It is important to remember that food products are sold at the outlet, so the seller must have a sanitary book!

Pros and cons of the bread business

Having decided to open a bread kiosk, an entrepreneur must also foresee the negative aspects of this type of activity. This is very competitive and state regulation prices for this type of product. It is necessary to count only on the maximum turnover.

Having prepared the necessary documents, having decided on the location of the kiosk, finding suppliers and sellers, you can safely move on to the financial cost of the issue.

Let's make calculations before opening a point of sale:

• the cost of the kiosk will be approximately 200 thousand rubles;
• registration of land for rent will cost 500 rubles. for each month;
• equipping a retail outlet with equipment will cost about 20 thousand rubles;
• the salary of the implementer will be at least 7 thousand rubles;
• purchase of goods - from 30,000 for 1000 pieces;
• registration of individual entrepreneurship from 20 thousand rubles:
• licensing - from 20 thousand rubles.

To sum up our calculations: for the implementation of the bakery business, it is necessary to spend from 300,000 to 400,000 rubles.

He went to help start-up entrepreneurs several times, but they were in no hurry to buy new equipment. Instead, the partners offered Bunyakov to invest in their company. Roman's wife Anastasia convinced him to accept Roman's offer. They met in the late 1990s at one of the first European-style bakeries in Russia, Delifrance. Anastasia worked as the manager of the institution, and Roman worked there as a baker.

“There were huge queues at Delfrance. People bought two or three fresh baguettes, despite the fact that they cost many times more than ordinary loaves. We were so nostalgic for those times that we decided, what if this is a chance to repeat that success, ”says Bunyakov. So he became a co-owner of the Varenishnaya bakery. They did not make dumplings there, but rolls with jam and marmalade, baked pies and bread. Finished products were sold to cafes and restaurants, from time to time Bunyakov exported goods to food markets and food festivals.

At one of them, he met Olga Dobychina, who, together with her husband Daniil Nikitin, promoted the Scandinavian brand of tableware. She invited Roman to become a partner in a new project - a bakery on the territory of the Danilovsky market. “Maxim Popov (at that time the manager of the Danilovsky market. — RBC) he offered us unique conditions - 50 thousand rubles. per month for 32 sq. m,” says Bunyakov. “It was one of the first such projects, and the guys' eyes burned. The place I chose for them was not the most accessible, so the price was good. People went through the whole market to buy good bread, and at the same time they bought everything else, ”recalls Maxim Popov. The budget for opening a bakery called "Baton" was only 450 thousand rubles.

Bread at the market

So, in June 2014, Varenishnaya got a good distribution channel - the bakery Baton, co-owned by Bunyakov, Dobychina and Nikitin. "Varenishnaya" baked, we took it all to the market, Olya and Danya made out the layout, and sold it in turn at the counter, ”says Bunyakov. He was amazed by the turnover of the retail business: three months after the opening, daily sales of "Baton" began to exceed 50-60 thousand rubles. On Friday and Saturday, the revenue reached 140-150 thousand rubles. “These are fantastic numbers for a bread shop,” says Roman. The retail margin reached 75%; however, they had to spend money on logistics: the products were delivered by minivan, the rent of which cost 3 thousand rubles. in a day; another 200-300 thousand rubles. per month spent on packaging so that the products do not lose their appearance during transportation.

It soon became clear that the premises in Krasnogorsk were not suitable for large-scale production: the furnaces did not have enough power. Bunyakov found a new premises: in the fall of 2014, it became possible to build a bakery in the administrative building of the Danilovsky market. This would reduce logistics costs.

Roman estimated the initial investment at 13 million rubles, but his partners in both Varenishnaya and Baton were not ready for such investments. As a result, Bunyakov left both projects and decided to go it alone. Olga Dobychina refused to discuss with RBC the reasons and circumstances of parting with Roman Bunyakov.

In 2015, the entrepreneur built the Glavkhleb bakery. In reality, at the start, investments in production amounted to 9 million rubles: 1.5 million were spent on repairs, the rest - on the purchase of equipment. Monthly rent cost 250 thousand rubles. “Since I sell kitchen equipment, I naturally wanted to supply myself with the best that is on the market. Make not just a bakery, but a whole showroom,” says Bunyakov. He still has not quit his hired job at Technoflot and uses his own bakery to demonstrate the capabilities of kitchen equipment. potential clients. Glavkhleb began selling pastries to bakeries, including Baton, farm shops, coffee houses and restaurants.

Often start-up entrepreneurs imagine a “family” bakery as a small production and a shop attached to it. However, in Moscow, according to the entrepreneur, such a business model does not work. “Manufacturing with only one point is a disaster,” says Roman. — On the one hand, the bakery needs capacity reserves to be able to quickly ramp up production. On the other hand, this is a big investment in equipment. One oven alone can cost a million rubles. You need to buy a large-volume refrigerator right away, but at first you only fill it by a third. It makes no sense to keep such a colossus for the sake of even one super-successful point of sale. According to his calculations, the cost of a croissant in production serving one retail outlet will be 45 rubles, and if there are ten outlets, it will already be 19 rubles. In retail, such a croissant can be sold for 100 rubles.

It would seem that bread is a commodity of daily demand, but it is almost impossible to predict sales. According to Ekaterina Volkova, the founder of the KhlebNikoff bakery and confectionery, the bakery and confectionery business is highly seasonal, dependent on the weather, traffic jams and many other factors: sometimes there is an influx of people, and in bad weather most of the products - up to 60% - have to be written off. “Since we are oriented to the level above the average, we simply cannot exhibit yesterday's bread,” says Volkova.

production costs

In April 2016, the Ginza managers undertook the reconstruction of the building of the Danilovsky market, in which the bakery was located, and Glavkhleb was asked to move out. I had to look for a new place. Relocation and renovation of a 400 sq. m at the Semenovskaya metro station cost the entrepreneur 1 million rubles. In addition, it became inconvenient for some small customers to travel to the new address for products, and they changed the supplier. Even the owners of "Baton" refused bread. “They were replaced by larger customers. For example, restaurants in Rappoport,” says Roman. “Of course, they ask for special prices, require that each bun be properly packaged and labeled, but the volumes are large.” One of the clients was the Doubleby chain of coffee houses, where Bunyakov began to supply croissants and bagels with cherries.

For Bunyakov's business, a large number of wholesale customers is critically important: savings are achieved through the volume of purchases of raw materials and the full load of equipment. The more diverse customers, the more stable purchases. Today, the Glavkhleb bakery has more than 300 trading partners who buy thousands of products every day.

Glavkhleb employs 52 people, 15 of which are couriers. Flour is purchased in Perm and Orenburg, but even the most expensive flour on the market does not always meet quality standards. “You buy two bags of 100 kg - good flour. You buy a ton - bad, ”complains Bunyakov. He spends 25-30 thousand rubles on experiments with products. per month. Daily turnover is 125-130 thousand rubles, profit - 12-13% of this amount. The entrepreneur expects to recoup investments in production in four years.

According to Roman, the market fresh bread It's easier to make money in retail than in production. The volume of investments is lower, and they turn around faster, margins are higher. In early 2016, he and his partner Pavel Smirnov opened the culinary "Rogalik" on Nikolskaya Street. Today, about 7% of Glavkhleb's total production goes there, but entrepreneurs plan to open seven more such outlets in Moscow. The most sustainable business model in the fresh bread market is the bakery, which has both wholesale customers and its own retail. Wholesale ensures the loading of production, and retail brings the main margin.

"Healthy" and unnecessary

The founder of the "Little Zhuravlev Bakery" Sergey Zhuravlev also believes that manufacturing business in the business of baking, it must be combined with retail: his company is simultaneously developing a bakery and a chain of bakeries.

Spouses Sergey and Alena Zhuravleva opened the first point on the Rogozhsky market two years ago. They had long dreamed of their own cozy bakery while traveling around European cities, and in December 2015 they decided to make their dream come true. We started with production: we rented a room with an area of ​​​​about 200 square meters. m not far from the Rogozhsky market, as well as a point of 25 sq. m in the market itself, where they began to sell finished products. All recipes and technologies were brought from travels, from master classes, something was worked out at home, in the family kitchen, a year before the start of production.

The source of investment was the income of another business of the Zhuravlevs - the production of marmalade sweets in jars "Tasty Help". Production costs amounted to more than 6 million rubles. - they went to repair the premises and purchase equipment. The most difficult thing was to find bakers and a technologist. “The market for professional bakers in Moscow is very small, the work is quite hard and not well paid - it is very difficult to find good people,” Sergey complains.

It took about 1.5 million rubles more to set up a point on the Rogozhsky market, then the Zhuravlevs opened four more points. “We have 50% of our products are Russian and Soviet pastries understandable to everyone, and the remaining 50% are recipes from different countries Zhuravlev says. - Markup at the level of 100%. Now the bakery produces about 1.5-2 thousand units per day, which is sold through its own outlets, as well as through partners: small restaurants, bakeries, coffee shops. According to the entrepreneur's calculations, production reached payback after a year of work, retail outlets go into plus faster - somewhere in four months. By the end of the year, Sergey plans to bring the number of establishments under his brand to 15 through the sale of a franchise. “Now there are already several buyers, and we are selecting premises. This profitable business", - says Zhuravlev.

However, not everyone succeeds: the meager assortment of the bakery can become a stumbling block. In September 2015, entrepreneur Alexander Skuratovsky “for several million rubles” bought out a loss-making bakery in Solnechnogorsk in the hope of turning it into a profit with the help of retail sales. Skuratovsky organized his Kolhoz sales points: he rented a trading place from the Lavka-Lavka farmer's cooperative in Mega-Khimki and opened a point on the Usachevsky market.

But sales were not going well: people wanted sweet rolls and “confectionery” more, while Skuratovsky offered “healthy” bread, without the use of yeast, only on “live” sourdough, and several types of cookies own production. “We had about 12 types of “healthy” bread, but the assortment for retail turned out to be quite modest,” Alexander complains. In parallel, he sold bread in bulk to health food stores; they brought at least some profit, while their points worked in the red.

The cost of Skuratovsky's bread was 20-30 rubles, and he sold loaves for 130 rubles, but the entire margin was gone after deducting the costs of logistics and rent. In September last year, the entrepreneur abandoned his points, leaving only wholesale, and in the next two months he worked to zero. However, this did not save him from the closure of the enterprise. “I realized that you can leave the bakery as a family hobby, but do more or less interesting business in this “boutique” niche with such a small assortment is impossible,” says Skuratovsky.

The business of selling baked goods and bread is one of the most accessible and uncomplicated activities in terms of organization. In the town where I live, you can find a dozen small pavilions specializing in the sale of fresh bread and bakery products. Bread and pastries are always bought, regardless of the economic situation in the country. On the contrary, when money is scarce, people start saving and consuming more inexpensive products, such as bakery products.

What are such pavilions and how to organize this business? Read on.

Land plot

The first thing to do is to select a land plot for placing a pavilion with an area of ​​10 - 15 square meters. m. next to bus stops in the sleeping areas of the city. People come home from work, get off at the bus stop and go straight to the pavilion. This is the most convenient place.

To rent a land plot, you should contact the local administration, or rather, the city property management committee. Present them with a plan (roughly on a piece of paper) where you want to place the pavilion, write an application, submit a package of documents (they will tell you exactly which one). Next, you will have to go through a competitive selection for the right to conclude a lease agreement, which is the main difficulty in obtaining a land plot.

Premises - trade pavilion

Across certain time get the right to land. The rent will be small: state land in rent is cheaper than private land. Next, you need to find the manufacturer of the pavilion. In every major city there are companies specializing in the production of kiosks, change houses and trade pavilions. A modular, pre-fabricated pavilion in the size of 4.0 x 2.5 x 2.8 will cost no more than 200 thousand rubles, including delivery and installation. Moreover, you will not even need to invest in design and arrangement. You can immediately purchase a ready-made turnkey bread pavilion. The sign "Bread Pavilion" will already be built into it, there will be racks, electrical wiring and so on inside.

After delivery and installation of the pavilion, you need to connect to the power grid, conclude some contracts (an agreement on garbage and solid waste removal) and notify local branch Rospotrebnadzor and Pozhnadzor about the beginning of your activity (specialists will have to come to you and see the readiness and compliance of your facility with safety requirements).

Business registration

Even at the stage of searching for a land plot, it is necessary to register a business. The optimal form in this case is the usual individual entrepreneurship. An "IP" is opened in just 5 working days, requires a minimum package of documents and costs only 800 rubles. duties. When filling out an application for registration, you should indicate the OKVED code 52.24 - "Retail trade in bread, bakery and confectionery products."

As a taxation system, the best option is UTII - single tax on imputed income. With UTII, you pay a fixed tax, regardless of how much you earn. For a small pavilion, depending on the region, the payment per month will be about 5-10 thousand rubles. Another advantage of UTII is that you are relieved of the obligation to install a cash register. The only drawback of UTII is that it can not be applied in all regions (for example, Moscow).

We create a range of products

There will be no problems with the supply of products. There are plenty of bakeries and mini-bakeries wishing to sell their products in every city. In most cases, you don't even need to search for everyone. As soon as you open, the managers of these enterprises will find you.

In order not to invest heavily in the assortment, you can take part of the products for sale. Although investments here and so big are not needed. Bakery products, for the most part, are an inexpensive commodity. The average check in such stores barely exceeds 50 rubles. Earn bread pavilions exclusively on turnover. That is, suppliers can come to you even several times a day, so that the products are always fresh and warm.

In addition to bread and pastries, to increase the average check, you can include confectionery products in the assortment: cakes, cookies, sweets, as well as tea and coffee. It will take no more than 50 thousand rubles to create an assortment of goods.

Hiring sellers

The decisive stage is the hiring of sellers. Sales in a small pavilion will be handled by only two salespeople who will work one by one, in a 2-by-2 shift schedule, which is an ideal work pattern. The payment system for sellers is piecework-bonus, that is, a small salary + a percentage of daily earnings (5-7%). This increases motivation, and your employees will try to sell more goods.

The ideal portrait of a bread pavilion seller: a woman from 30 to 50 years old, talkative and smiling. It doesn’t even need to be proven how much the store’s revenue can differ, depending on who is behind the counter. Treat the search for experienced sellers very carefully.

And don't forget to put on each seller medical book permitting the sale of food products. We are strict with this, and there is no need for extra fines for a novice outlet!

Consider the order of opening the bread pavilion:

• land search,
• business registration,
• conclusion of a lease agreement,
• purchase, delivery and installation of the pavilion,
• conclusion of contracts, supply of electricity,
• search for suppliers of goods,
• hire sellers,
• pavilion opening.

I wish you successful starts!

Excellent creation option own business There will be trade in bread and bakery products. As you know, bread is one of the essential products, and its production will always be in demand. And this fact ensures permanent job for a budding entrepreneur.

In the future, in the future, it will be possible to cooperate with many suppliers, create But first you need to decide on an action plan, with the implementation of a business plan for organizing the opening of a bread kiosk. So, how to open a bread kiosk on your own?

Stages of opening a bread kiosk

1. Obtaining a trade permit.
2. Choosing a place to trade.
3. Choosing a direction for the trade in bakery products.
4. Acquisition of the necessary equipment.
5. Cooperation with suppliers.
6. Search for sellers.
7. Calculation of investments and expected profit.

Necessary steps to obtain a business permit

Before the kiosk starts working, it will be necessary to resolve some issues with local governments, namely:

1. Find out where you are entitled to the location of the outlet under the current legal rules.

2. Coordinate the selected location for the kiosk with the local department of urban planning and architecture.

3. Get permission from the fire department and the trade department.

Also, in order to conduct business activities, it will be necessary to register with the Federal Tax Service and obtain a sanitary and epidemiological conclusion from the Rospotrebnadzor authorities.

It may be necessary to conclude contracts for the disposal of mercury lamps and for waste disposal.

IP registration(order established by law).

Issuance of a sanitary-epidemiological conclusion(order and necessary documents).

Choosing a place to trade

Bread is bought both in the daytime and in the evening, especially when returning home after a day at work. Therefore, the best option for the location of the kiosk would be a sleeping area with constant traffic of people.

Also a good choice for setting up a kiosk would be an area nearby with stops public transport and markets. The more people will pass near the bread kiosk, the higher the likelihood of an increase in revenue from products sold.

As for the purchase of a kiosk, at first it will be possible to buy a used stall, for example, if you find the owner who closes his own outlet. In this case, you may have to pay all costs for dismantling and transportation.

If financial position allows, then it will be possible to purchase a new kiosk.

Approximate area of ​​the trade kiosk is 12 m 2 .

Direction of activity of the bread kiosk

When organizing the activities of a bread kiosk, as a business, it will be necessary to determine the direction of trade. It might just be breadstall, in which bakery trade will be carried out and either a kiosk not only with sale, but also with production, like a mini-bakery.

The first option will be less expensive, but there may be problems with the sale of the entire volume of products, because no one will buy stale bread.

The second option allows you to control manufacturing process, and it is much more profitable than the first, since freshly baked bread is expensive. But this direction requires more significant financial costs.

Necessary equipment for a bread kiosk

Naturally, for the operation of a bread kiosk, equipment will be needed. It can be the most common - it's a few shelves and wooden trays.

A fire alarm will need to be installed.

An important condition for the operation of a bread kiosk will be the purchase of a cash register with its subsequent registration with the tax authorities (if you are), and the conclusion of an agreement for its service.

Work with providers

After completing all required documents and the purchase of equipment can be started. It is worth considering that suppliers do not directly cooperate with retail outlets, but implement wholesale firms, and they themselves deliver the goods.

It is very convenient to work with wholesalers, as they independently organize the delivery of bread from bakeries and factories, which greatly facilitates the work of the outlet.

Assortment of bread stall

The markup on bread products is strictly controlled by the authorities (it cannot be higher than 15%) because bread is one of the essential products.

Therefore, it will be necessary to expand the range of products sold and “dilute” the trade in various confectionery products (cakes, pastries, gingerbread, cookies, and even sweets). self made), drinks, pies, etc. For this type of goods, the margin can be set from 50%.

Such an approach to expanding the range of goods will only increase the influx of customers and, accordingly, will have a positive effect on the profit of the kiosk. Of course, the main requirement for baking remains high quality.

In the future, it will be possible to open a small own bakery,combinedwith a bakery, as well as to sell baked products at various outlets.

Finding sellers for a kiosk

The ideal recruiting option for a bread kiosk is hiring salespeople based on recommendations from multiple employers. The main criterion for choosing a seller is accuracy, courtesy and decency.

Such a seller is the key to the successful operation of a bread kiosk. good seller 30 thousand rubles monthly.

Bread Kiosk Business Plan

Start without financial investments entrepreneurial activity almost impossible.

According to 2015 data, the following investments were needed to open a bread kiosk:

• purchase of a trading kiosk - from 150 thousand rubles. or rent - starting from 70 thousand rubles. per month;
• preparation of the kiosk for work (internal repair work, installation of an advertising shield, etc.) will cost 60 thousand rubles;
• purchase of equipment - an average of 30 thousand rubles;
• - 15 thousand rubles;
• purchase of a thousand units of products - about 50 thousand rubles;
• for each seller - 20 - 30 thousand rubles. every month;
• purchase of additional products - an average of 30 thousand rubles;
• expenses for related needs - from 20 thousand rubles.

In total, the total amount of all expenses will be approximately 340 thousand rubles.

Saving Options

Costs can be saved. For example, buy a used kiosk or pavilion.

Also, the amount of financial investments depends on the region and on the price of renting a kiosk, if you have not bought your own.

Entrepreneurs advise you to rent a kiosk at the beginning of your career, and only then, after the business goes up, to buy a new one. It will also help you save on financial investments. purchase of goods taken for sale from a local bakery.

Income

The daily profit from the work of the bread kiosk is 3-5 thousand rubles, it is easy to calculate the monthly income, which will be per month 90 – 150 thousand rubles Hence, general expenses pay off within 3–4 months.

The nuances of running a bakery business

Today, and this is not news for a long time, the bakery market is oversaturated, on almost every corner you will find a shop selling bread and pastries. The competition is really quite big, and one of the competitors is one that has its own small bakery.

But it's still half the trouble. But from the fact that many baking firms began to organize their retail chains for the sale of bakery products and pastries, there is no escape and you will have to look for solutions to combat the main competitors.

The only solution to win the trust of customers and grow the reputation of the bakery as a business is high service and excellent quality of the products offered.

In a good way, before implementing everything, you need to analyze and study the bakery market, study competitors in this industry, analyze their range and price level.

After analyzing the demand of buyers for the products offered, it will be necessary to choose the right assortment of goods and adequately set prices for it.

How to open a bakery shop and what are the features of running a bread and bakery business? The answer is in the following video: