How to start a flower business. Flower shop - business opening plan. Delivery and assortment expansion

The flower business seems attractive to many aspiring entrepreneurs. In order to start earning, you need very little start-up capital. And income during the holidays can be impressive. However, everything just seems at first glance. The flower business requires a lot of time and effort. And in order for the business to really make a profit, it is also necessary to understand the offered plants.

The basic principle

People usually go to a flower shop in a good mood. The task of the business owner is not only to maintain the positive mood of the client, but also to nourish it. Flowers in a salon should always have an attractive scent and appearance. The seller is obliged to be friendly with the client. The ability to attract a customer is a good trait. You need to be able to guess consumer desires, to recommend to the buyer the most suitable bouquet for a particular occasion.

The flower business is graceful and sophisticated. There is no room for bad moods and ill-treatment. If an entrepreneur behaves correctly, he can also make good money. The markup for flowers is usually 90-150%. And to open a small shop, you will need no more than $ 7000. e. You can quickly promote the flower business. Where to begin? First of all, you need to decide on the format of your own business. There are several options for making money on flowers. It can be a small flower stall on the street, a shop, a real boutique or an online flower shop. All four business formats have their own advantages and disadvantages. Let's try to figure them out.

Flower pavilion on the street

Small stalls or pavilions with flowers can be found almost near every metro station, in crossings and on crowded streets. The disadvantage of this format of doing business is huge competition. Two sellers can be just a meter apart. But there will always be plenty of clients. After all, it is usually necessary to work in this format where there is always a huge flow of people. It is not always possible to acquire regular customers. Along with this, flowers are sold well not only on weekends and holidays, but also on weekdays. The main segment is young people who are in a hurry to date. Based on this, you can put a flower pavilion near a small square or park. After all, it is here that you can most often meet lovers.

It takes a little effort if you want to start a flower business from scratch. Reviews of entrepreneurs show that all preparatory work takes no more than a month. All you need to do is arrange a place to rent, find flower suppliers and purchase a tent or pavilion. Here you should definitely take into account the choice of the place where the sale will be carried out. If you have to sell flowers on the street, preference should be given to a heated pavilion. Otherwise, the flower business will turn into a seasonal one. In the harsh winter, plants require special care. And the seller will not be able to stay outside for a long time at temperatures below zero.

It is worth remembering that flowers are a commodity that very quickly loses its attractiveness. Therefore, a trade pavilion can stand for a long time if the entrepreneur ensures a good turnover. The more people pass by the outlet, the better. And it is worth starting work on the eve of the holidays. During this time, sales will be greatest. Then people will already know about the flower pavilion and will return to it again next time. To further increase the number of customers, you can run ads. During the first month of work, have the hired employee hand out leaflets to passers-by with detailed information about the store.

Full-fledged flower shop

This option is suitable for those entrepreneurs who have a start-up capital of at least $ 7,000. e. It is worth choosing a room with an area of ​​at least 30 m 2. The more space in the trading floor, the better. This allows you to significantly expand the range of products. Additionally, you can offer customers potted flowers, artificial decor, related materials for the care of garden plants. The wider the range of products, the more income the flower business will bring. Owner reviews show that buyers come for one plant, and take away much more product.

If one seller can work in the pavilion, then there should be several of them in the store. One specialist should be responsible for arranging the bouquets. This may be a trained employee with out-of-the-box thinking. Both ready-made bouquets for sale and custom-made bouquets can be created. The most popular segment is floral arrangements for weddings. This is not only a bridal bouquet, but also decorations for the banquet hall. Additionally, you can create a catalog with works made earlier. The client, having come to the store, will be able to choose the most suitable option.

Opening a flower business in a store format will require some effort and financial expense. As in the previous case, you will have to find a suitable place for trading. It is also necessary to pay attention to the activities of competitors. You should not open a store if there is already a similar one a hundred meters away. People will most certainly turn to a floral one that lasts longer.

Floristic boutique

The most interesting flower business ideas are associated with the opening of a florist boutique. Everything should be perfect here. This is not only the arrangement of flowers in the room, but also the design of the interior itself, the appearance of sales assistants, a catalog for choosing products, etc. A ready-made flower business will bring huge income if the boutique is located in a big city. For provinces, this format is not entirely suitable. The fact is that professional florists work in such places. They create their masterpieces from expensive varieties. It is clear that the finished work will also cost a lot. Only a few are ready to pay an impressive amount of money for a perishable product. In a small town it would be unprofitable to work on this principle.

In order to open a floristic boutique, you should have a start-up capital of at least $ 20,000. e. For work, you will have to rent a large room. The sales area must be at least 60 m 2. For a business to be truly profitable, it is worth choosing employees carefully. To work in a boutique, you will need: an administrator, an accountant, several florists, sales assistants and a cleaner. If everything is organized correctly, it will bring about 3000 USD per month. e. the net income of the flower business. Feedback from the owners shows that this is enough for the investment to pay off within a year of fruitful work.

Entrepreneurs who have a flower boutique can reach corporate clients. In this case, the income will be increased by an order of magnitude. The mere decoration of a banquet hall for a wedding can replace a week of work of a simple flower shop. All it takes is to build relationships with restaurants that regularly host events. In the future, the flower business can be expanded. A chain of boutiques in a big city will bring really good profits.

Online flower shop

With the development of information technology, more and more businessmen are abandoning the traditional conduct of their own business. Floristry is no exception. Several flower shops are already successfully operating, offering their products in real time. Today the flower delivery service is in great demand. This is due to an acute lack of time. People are constantly in a hurry to get somewhere. And some are just too lazy to go to the store once again. You can place an order in advance using your home or office computer.

The least expensive is this kind of flower business. Where to begin? First of all, you need to choose a room in which flowers for future bouquets will be stored. It can be a room with an area of ​​10 m 2. The important point is the room temperature. For plants to live longer, the air temperature should be no more than 18 degrees Celsius.

Potential clients will be able to place an order via the Internet. Without your own website, you cannot start a flower business from scratch. Reviews of entrepreneurs show that the portal should be colorful. Only in this case it can attract a large number of visitors. It is worth entrusting the creation of an Internet resource to a real professional. You can find many interesting proposals for the creation of any site for the lowest price. You shouldn't believe them. It is better to contact a good web studio that has been on the market for more than a year. You will have to pay about $ 1,500 for a high-quality website. e. This is the largest cost item. Then the entrepreneur only has to buy flowers to create bouquets and start work.

Flower shop equipment

First of all, you will need high-quality furniture, on which there will be vases with flowers and ready-made bouquets. There are special companies that offer commercial equipment for various types of businesses. It is worth remembering that starting a flower business involves attracting a large number of visitors. And you can only get people interested in the colorful interior and professionalism of the sellers. Designer shelves with flowers can become a highlight of the retail space. It is better to entrust the manufacture of furniture for a store to a creative person or a team of professionals.

It is worth remembering that cut flowers have a limited shelf life. To extend their life, you will need to purchase special refrigerators and freezers. You can buy a budget option - an industrial refrigerator. Such equipment is widely used in grocery supermarkets for storing meat, cheese, sausages and milk. The refrigerator in a flower shop should be located in a storage room that is hidden from visitors. People like to think that the rose is on sale directly from Holland or Sweden. At the same time, few people realize that the plant requires special storage conditions.

Flower shop specialists

The personnel issue in the flower sphere is quite acute. Special attention should be paid to the selection of personnel. The professionalism of the sellers determines how quickly the investment can be recouped. Only people with out-of-the-box thinking and developed imagination can work in a flower shop or boutique. In addition, employees must have certain skills and knowledge in the field of caring for various plants. The seller not only creates custom-made designer bouquets, but also advises buyers. If the consultant is friendly, the client will definitely want to return to the store again.

You can get a special education in floristry courses. They are held in almost any major city. The information you need can also be found in real time. But the crust telling that a person has completed the course does not yet guarantee professionalism. A specialist must love his job. Flowers require gentle and careful handling.

Selling is another positive trait of a flower shop professional. The consultant must be able to attract the visitor. And to stimulate sales, an entrepreneur can use a special payment scheme. Not only the standard rate per working day is set, but also the percentage of products sold. The employee will want to sell more in order to get more money for their work.

A flower business from scratch is worth starting not only with the selection of qualified florists and sellers. You will also need an accountant and administrator. If this is an online store, you cannot do without a courier and a driver. The main qualities of any employee should be decency and honesty. In relation to workers, the entrepreneur must also behave kindly. Mutual understanding between the worker and the employer is the key to a successful business in any area.

Choosing an assortment

Depending on what format of work the entrepreneur has chosen, it is worth choosing an assortment. First of all, live cut plants will be presented in any store, pavilion or boutique. Flower business is impossible without them. Is it profitable to sell plants if there is no suitable storage space? A good income will only be provided if a good turnover is ensured. Otherwise, there is no point in purchasing expensive cut roses, asters and lilies.

How to start a flower business from scratch? Initially, it is worth negotiating with suppliers. It is much easier to work through intermediaries. These are special organizations that buy flowers in large wholesale abroad and organize delivery to their own warehouse. The entrepreneur has the opportunity to come here and select the most suitable plants for sale. This type of cooperation can be beneficial for the owners of small pavilions and shops. But the owners of floristic boutiques who plan to sell a large number of products should conclude a deal with foreign partners directly.

The assortment of a flower shop or boutique may not only include cut flowers or ready-made bouquets. Many buyers are addicted to indoor plants. Such products should also be offered. The seller must know full information about the flower in the pot, as well as how to properly care for it. After all, many plants have an impressive price. A flower can die in just a few days if you put it in the wrong place or forget to water it several times.

Additionally, in the flower shop you can sell postcards, soft toys, special chemicals for plant care, fertilizers, decor, artificial bouquets, etc.

Special anti-wilting agents

Even with quality refrigerators and freezers, flowers can fade quickly. This is due to the rapid multiplication of pathogenic bacteria in a humid environment. You can't do without special chemicals for caring for plants in a store. How to start a flower business without knowing about special probiotic powders? Initially, it is worth studying all the information about caring for plants, even if specially hired employees will be involved in the work. Probiotics are beneficial microorganisms that can be used to control pests. A special powder can be purchased at a price of about 600 rubles per 100 g. This amount is enough to take care of flowers for a month.

In addition to probiotics, the store can use special mineral supplements, antibacterial agents, potassium permanganate, Aspirin, and citric acid. However, you cannot overdo it in the matter of caring for plants. The problem is that all of the listed funds are capable of killing the native immunity of the flower. After the customer places the plant in regular tap water, it withers quickly. Therefore, a special chemistry can be offered to the client upon sale. Moreover, the cost of powders is very low.

Let's summarize

So how to start a flower business from scratch? To begin with, you should draw up an action plan. We must remember the advantages and disadvantages. The flower mark-up is over 100%. This allows you to make good money in the first months. However, plants are a perishable commodity. In addition, experts note the seasonality of this type of business. Flowers sell well before the holidays and during the summer months. In winter, it can be very difficult to make money even for renting premises.

The flower business is quite a profitable sphere - according to statistics, only one store is closed, out of ten. Therefore, if you decided to do it, then you made the right choice. In addition to all the so-called aesthetic beauty, it is also very profitable. In this article, this niche will be described in detail.

Like any field, the flower business has its own nuances. Starting from the problem of finding suppliers, ending with storage and sale. Since this is a fairly competitive niche, it should stand out from the rest. Also, the success depends on many factors, consider everything in the business plan. Starting from climatic conditions, ending with population density and infrastructure development.

The advantages of such a business:

• high profitability;
• several ways of development;
• the possibility of gradual scaling;
• the ability to expand the range without investment;
• many peak periods for sales;
• the ability to embody aesthetic creativity.

Cons of such a business:

• high cost of logistics to remote regions;
• the problem of finding normal suppliers;
• safety of goods;
• dependence on the dollar exchange rate;
• dependence on weather conditions.

Where to begin

How to start a flower business? First of all, you need to analyze the market for demand. This can be done simply by walking around the city and counting the existing stores. Further, it is necessary to calculate the available capital and the rental cost, in this case it is very expensive.

Where to get flowers

If the population of the city is about a hundred thousand people, then most likely you have large sellers. They can do wholesales. If you still could not find a supplier, you need to look in the nearest large city. If this option did not work either, you need to look for contacts on the Internet. It is also quite profitable to work directly with suppliers from Ecuador and Holland.

Business organization options

When you are a budding businessman, it is advisable to choose directions and options for development. In the paragraphs below, we will cover the main ones. Also, it is advisable to determine the scope of your competence in matters of this niche. This can be the ability to decorate flowers, define freshness, or beautifully combine a bouquet. Based on the capital available, determine what kind of flowers you will sell, what related products, and so on.

Sale of home flowers

If you have enough free time and free space, this is an option on how to start a flower business from scratch. But keep in mind that there are quite a few types of such plants. It is rather difficult to build even a small business in such conditions. But if you live in a rural area and have your own plot, this opens up more opportunities. It is quite possible to grow flowers on the site, creating greenhouse conditions for them.

Several types of flowers that can be grown at home:

• chrysanthemums;
• pelargonium;
• tulips;
• azaleas;
• annual asters.

Photo gallery "Types of flowers"

Salon opening

It is fair to say that a flower salon is an order of magnitude higher than a regular store. The difference lies in the range of services provided to clients. In the first case, it is only selling flowers and making bouquets. But in the second, it is an opportunity to order the decoration of surfaces with flowers, the creation of designer baskets and so on. More often, showrooms even visually look more luxurious than shops.

Average salon launch cost:

• rental of premises (100,000 rubles);
• showcases and stands (70,000 rubles);
• florist (30,000 rubles);
• consumables (20,000 rubles);
• the first batch (150,000 rubles).

Total: 320,000 rubles.

Online shopping and delivery

In the case of this group of goods, you can start a business without capital investment. This can be done using the online store. The latter can serve as both an additional sales channel and a starting position at the start of a business. Shipping from an online store drives sales and positive reviews quite strongly. The main thing, in this case, is the punctuality of the courier and the availability of a vehicle.

Flower Business Video

From the video you will learn how to organize the work of a flower salon.

Ask anyone if he would like to become a businessman, and he will surely answer that he would like to. Firstly, it is very prestigious, secondly, any businessman is his own boss, and thirdly, a business, as a rule, has no restrictions on profitability. But what business to open so that it brings income and success? Today it is not difficult to find, it is much more difficult to come up with them yourself. However, it is not worth reinventing the bicycle either; you can simply choose one of the most cost-effective and to your liking.

Business ideas are completely different. There are those that can work for a person without special knowledge and skills, there are those that practically do not require investment (for example,). Desire, analysis of your capabilities and the size of the start-up capital (or its actual absence) will help to make the choice. Opening a flower shop can be one of the most profitable and interesting types of business.

How to start a flower shop from scratch?

You don't have to be a florist to open a flower shop. However, it is advisable to have experience in running a business or at least in sales. In addition to routine things like choosing premises and purchasing assortments, you need to register your business. Registration must be carried out with the relevant authorities as an individual entrepreneur with OKVED (code 52.48.32 - Retail trade in flowers and other plants, seeds and fertilizers). After purchasing a cash register, you must register it.

The following package of documents will be needed:

• SES conclusion;
• Trade permit;
• Delivery notes for goods.

In addition, you will need a cash register, a lease agreement for the premises, as well as a price list.

What does it take to open a flower shop?

It's no secret that to successfully open any business you need a desire, a business plan and some start-up capital. Specifically, the flower business requires the purchase of flowers and materials for decorating bouquets, the presence of a warm room, employees, and, of course, a beautiful and memorable name for the store.

Choosing a place for the store

Choosing a location to open a flower shop can greatly affect the profitability of your business. The most profitable places can be considered the places near the registry office or park. The transport interchange will also be an excellent location. In addition, the accessibility of the store for both pedestrians and motorists is important.

Room selection

The premise, first of all, must meet the requirements of the SES, as well as be comfortable, warm and cozy. By the way, on the basis of a regular store, you can also open an online store with delivery.

Types of premises:

• Flower kiosk;
• Floristry salon;
• Flower shop.

The choice may depend on the profile and starting capital. For a flower kiosk, a room of 8-10 square meters will be enough, for a large-scale store, about 30-40 square meters will be required.

Purchase of goods

To build relationships with good suppliers, you just need to find them on the Internet. Pay attention not only to their ads and portfolios, but also to the testimonials of their customers. As a rule, the work is coordinated 2-3 weeks before the deliveries themselves, and before the holidays - 3-5 weeks.

Advice: try to cooperate with at least two or three suppliers. This will help to avoid problems with supplies, even if some of your partners suddenly have force majeure circumstances.

Assortment selection

You don't need to be a florist to run a flower business. But you need to understand which plants should be included in the assortment and how to sort them.

In addition to standard cut flowers, keep potted plants, seeds, fertilizers, soil, roots, packing materials, stuffed animals, postcards, and souvenirs in the store.

The most popular flowers are roses, chrysanthemums, tulips, lilies, hyacinths, orchids and other popular plants. You should not buy flowers in large quantities. And in the salon it is necessary to maintain a special microclimate, especially for capricious plants.

Staff

A well-chosen staff is very important, especially in the early stages of your flower business. It will be enough to hire two experienced or at least just graduated specialists with medical books. Florist training is very important, especially when dealing with capricious plants and flowers.

Advice: over time, it will be possible to hire employees and train them from scratch so that they know all aspects of work in your store, and you have confidence in them as specialists.

Equipment

First of all, in a flower shop or salon, you need an industrial refrigerator in which you can store plants without damaging them. Racks for souvenirs, packaging materials and potted flowers, stands, shelves and counters are also needed. The design of the store should be aesthetically pleasing, it is necessary to maintain cleanliness and fresh air in the room.

Flower shop name

As you name the ship, so it will float - an old, but very true truth. And it is not always easy. You can contact advertising professionals, or you can call a flower salon by the name of your beloved wife or daughter, as well as by the name of an outlandish flower. The name should be stylish, memorable and trendy. The flower shop "Romashka" can only recall the remnants of the Soviet past, but if you call the flower shop "Azalea" or, for example, "Magnolia", even the sign itself will be striking. If a store delivers flowers along with baskets of fruits and gifts, it can be called "Eden", which will be associated with beauty and luxury. The name of a flower shop can also be associated with a location. For example, if it is located at an intersection, it can be called an "Oasis". If you call the flower salon "Eternal Summer" and make a thematic interior, it will be very bright, stylish and memorable. You should not give names that are trivial and meaningless. Then he will automatically doom himself to low popularity. The most important thing is that the name is not only beautiful, but also sonorous and memorable. This is important both for word of mouth and for simply hearing the store among the townspeople.

Flower shop advertisement

Today there are a huge number of ways to advertise any product or service. It can be advertising on television, and advertisements in newspapers and on message boards, and jingles on the radio ... It all depends on the budget and taste. It will be useful to create your own website and groups in social networks. By the very opening of the store and by the holidays, you can arrange promotions and distribute flyers. The brighter the store opening, the more likely it will be popular.

Advice: the idea of ​​opening a flower business is not new, and there are a lot of competitors in this business. Therefore, the approach to the store must be creative. It is advisable to come up with some own flavor or know-how that will be inherent only in your salon. Moreover, in this way you can not only attract attention, but also make the store constantly be heard.

Is the flower business profitable?

Today, business has become very popular, and also began to open up everywhere. Flowers are grown in the same way. This type of crop production has recently become not only popular, but also very profitable. But is it profitable to sell flowers?

People have been buying flowers from time immemorial. Both before and now they are given to artists, wives, loved ones, teachers, and some buy bouquets for themselves, just to put them in a vase at home. Therefore, flowers have not lost their popularity, and their sales will be profitable for many more years.

Costs

So how much start-up capital should be in order to start a profitable business? This type of activity does not apply to methods, so you will have to either earn and accumulate, or apply to the state for subsidies. However, you can get by with an amount of 500-600 thousand rubles. The costs are the following:

• Registration of an enterprise - 30 thousand rubles;
• Premises rental plus its renovation (if required) - 100 thousand rubles;
• Purchase of equipment (including a refrigeration unit) - about 200 thousand rubles;
• Salary for employees - 30-40 thousand rubles;
• Advertising - 20-30 thousand rubles;
• Purchase of goods (first batch) - 50-70 thousand rubles;
• Associated expenses - 30-60 thousand rubles.

Profit from the flower business

A flower business, like any other, must withstand a period when there is practically no income, and its owner will have to wait some time for the costs to pay off. This usually takes about 3-4 months, but sometimes even six months or a year. You shouldn't expect big revenue either, it increases gradually month after month. The price of the product should be set at least 200% of the purchase price, otherwise there will be no profit at all. It is not worth buying huge batches of products for the first month either.

With the most conservative estimates and taking into account all costs, you can get the following picture:

• The loss for the first month will be about 80-70 thousand rubles;
• Loss for the second month - 40 thousand rubles;
• Loss for the third month - 10 thousand rubles;
• The profit for the fourth month will be 10 thousand rubles;
• Profit for the fifth month - 20 thousand rubles;
• Profit for the sixth month - 30 thousand rubles.

As we can see, in the first 3-4 months, funds will have to be invested without making a profit. Investments will have to be made, in particular, in the purchase of products and wages for employees. In the future, revenues will grow, and their growth will depend on advertising, demand and many other factors.

Flower business from scratch - reviews

Many people start a manufacturing business. Including today there are many owners, reviews of which can be found on the network in huge numbers. Flowers can also not only be sold, but also grown, as some people do. However, if you do not understand the cultivation of flowers, it is better not to undertake such an activity. However, there are also a lot of positive reviews from people who specialize only in sales.

Marina:
I loved flowers since childhood. Moreover, both potted and garden ones. Probably, this love is hereditary, because it is passed from generation to generation. My mother once kept a small flower stall, and from the early morning, having cut flowers at home (of which we had whole plantations), she sold in the city on a small area. Her father helped her, transported all the products. Often her mother's hands were chapped, but she loved her job. I decided to follow in her footsteps. First, she received a florist certificate, studying to be a manager at the institute, then, after working for some time in a flower shop and saving up money, she opened her own small stall. Only mine was already equipped and warm. Mom was already retired by that time, and it turned out that it was she who was the supplier of the products. And I'm glad. Together with her, we organized a small business with all the certificates. We gradually began to expand. We opened another similar stall and hired a salesperson. We saved money. Today, my mother and I own a whole network of small flower shops and shops. My growing daughter also wants to become a florist. After all, flowers are wonderful! I will gladly help her in her endeavors.

Sergei:
It's not that I've always wanted to be in the flower business. I had my own car wash, which my parents helped me to open when I was 25 years old. And she brought in very good income. When I got married and my son was born, I brought my wife a huge bouquet of roses to the hospital as a token of gratitude when I took them home. We drove and talked, she admired the bouquet all the way. Then she said to me: “let's open a flower salon? I did a little floristry and am ready to work there! " Before that, my wife did not work, because there was no need for it. I told her so at the beginning, because the income from car washes (of which there were already three in the city by that time) met all my expectations. After two days of almost endless persuasion, I nevertheless agreed to open a small salon, in which my wife appointed herself as the chief artist and manager. We can say that I gave it to her. To my surprise, literally in a couple of weeks there was such a huge demand for bouquets and compositions from my wife that we did not even have time to buy products! From under her light hand, from ordinary flowers and decorations, whole works of art were born, which buyers used not only at weddings and various holidays, but also presented to their women. Two months later, the wife began to recruit workers and train them herself. Her salon moved to a more spacious and beautiful room, and in addition to them we opened two more of them, in which her students worked. Perhaps it's time for me to close the car wash and open a whole network of flower shops across the country.

Anna:
During her student years she worked in a flower shop on the night shift. Sleep was already terribly desirable, and the demand was very small. I didn’t understand at all why I was sitting in the pavilion from the evening until the morning, if there was practically no profit. I decided to talk to the owner of the store, I wanted to offer her some tricks and promotions to attract customers. Firstly, the bouquets were sold terribly boring! I wanted to diversify them with artistic compositions. Secondly, she did not have any discounts and discount cards, she had to do it. Thirdly, it would not hurt to simply hand out product flyers. For some reason, my conservative mistress flatly refused my proposals, and everything remained the same. However, I firmly decided to save up money and open my own pavilion. Two years later, I did just that. During this time, I studied the entire market and the nuances of opening my store. Found lucrative suppliers with great products and worked on my own floristry skills. So, being a 4th year student at the institute, I have already become a businesswoman. I didn't do the night shifts, but, having agreed with the teachers, I worked in the store all day and was very happy about that. I not only sold standard bouquets, but also dyed white flowers in different shades, up to all the colors of the rainbow. I bought a variety of jewelry, even went to the atelier for it. There were no such bouquets as mine in the whole city. A lot has been said about my store. I sold bouquets in huge quantities and made them to order. One day before March 8, I had the idea to open a second pavilion, because I was sure that my bouquets would be sold with a bang. So I did. I hired a worker and told her what's what in my showroom store. She was immensely happy to be my subordinate, as she said herself, and glad to learn what I can do. A year later, she became my companion, and now the two of us own a whole chain of flower shops and several stores in two cities.

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Where can you start any business? With a business idea. And the choice of a business idea, as a rule, depends not only on demand, but also on the desire of the person who has decided to start his own business. A flower shop, salon or stall is of different scales and sizes of varying importance. But it is not always necessary to open a huge store that will pay off for several months. It is quite possible to start small, gradually expanding and developing yourself and employees. The flower business is very profitable, especially during the holiday periods. Although thanks to these holidays, it can be characterized to some extent as seasonal, which means that incomes will be different all the time. Like any business, floral requires care and accuracy, not only in the documentation, but also in the sales process. After all, flowers are a very fragile product, requiring special conditions of maintenance and care.

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The financial condition of society is to some extent determined by the demand for flowers, and this is a fact proven by the results of the research carried out. Economists argue that the richer a region or city, the more flowers sold per capita. But still, this statement cannot be called one hundred percent, since mentality plays a certain role in this issue.

It should be noted that the sale of flowers is among the five most demanded types of business in the world. This phenomenon is not surprising, because flowers are needed in many life situations, it is a kind of art that gives people positive emotions, joy, smiles.

Is this a profitable business - a flower business, what are the reviews?

Naturally, for a business to generate income, it is necessary to understand the intricacies of care and growing flowers. If a person loves to tinker on a personal plot, grows magnificent indoor plants and knows a lot about high-quality seedlings, he needs to turn his hobby into a business.

This means that the personal preferences of an entrepreneur play a huge role, because when an occupation brings spiritual pleasure to a person, then the family budget is steadily replenished.

To answer the most important question, whether the flower business is profitable, one should remember the excitement during the holidays, for example, before Valentine's Day and before International Women's Day. These are not all holidays, so if everything is organized correctly, you can get good money.

In addition, flower arrangements are popular as gifts for relatives, friends, loved ones, as well as business partners. They are purchased not only on big holidays, but also on weekdays to decorate bars, restaurants, hotels, spas. A wedding celebration will not be complete without flowers, and they are extremely popular on anniversaries.

On the eve of the holiday, the cost of flowers rises, for example, if we consider March 8, then the prices increase on the sixth, and on the very day of the holiday they reach their climax and the bouquets cost 2-3 times more.

Therefore, we can confidently say that flowers are a hot commodity, and according to financiers, the turnover of this market in Russia last year amounted to more than a billion dollars.

Many flower business start-ups do not create it from scratch, but buy a ready-made one. That is, if the purchased business is "working" in some points, it is even better than starting from scratch. To do this, you need to look for a suitable option on various resources of private and business advertisements.
Search the Internet for something like:

- buy a flower business;
- opening a flower shop business plan;
- buy flower business;
- sale of the flower business;
- selling flower business;
- a shop of cheap flowers.

There are many offers and you will definitely find what is right for you. But we will repeat once again: here you have to be careful, check everything carefully before buying, so as not to buy a dummy! Or problems instead of profit.

Flower business from scratch. Flower retail formats

Of course, selling flowers is a profitable and risky business. Creative people who know botany open up retail outlets wanting to realize their abilities and get paid at the same time.

But not everything is as smooth as it might seem at first glance, because in addition to the positive aspects, that is, aesthetics and profitability, there are also unpleasant ones, such as the fragility of products and the associated losses.

The retail flower business is conventionally divided into four formats:

• - pavilions located near the metro and in passages;
• - small shops located in shopping centers, in crowded places;
• - specialized boutiques located on the busiest streets of the city center;
• - in addition to the existing flower shop, it is advisable to open an online store - virtual reality is extremely relevant today.

Flower pavilion - huge competition

Today, small flower pavilions are found literally everywhere, because there are retail outlets near every metro and at all crossings. True, there are many potential buyers, as these are very busy places.

An important guarantee for the development of such a business is precisely a good location, because flowers are perishable goods, therefore a good turnover is extremely necessary.

The basis of sales in a small pavilion is considered to be cut flowers, the assortment of which is 15-20 items. But packaging acts as an additional percentage of income.

Flower shop - great opportunities

Unlike a small pavilion, a flower shop has a good sales area, that is, the range of products offered here is wider.

In addition to cut flowers, the store can organize the sale of composed compositions, potted plants, souvenirs, gifts, as well as various soil and similar related products.

Due to the fact that the range includes not only perishable goods, business owners can reduce costs, and this is already a significant argument.

As for the profit, it does not depend solely on the turnover, because you can sell fewer flowers, and get the rest of the income from the sale of ceramics and potted plants.

Of course, if a store is being organized, great attention should be paid to the selection of personnel. Friendly, knowledgeable, color-savvy sellers will be able not only to sell the product, but also to give the buyer advice on a particular issue. The ethical component is also important, because just praise a customer for their excellent taste, and he can turn from a casual customer to a regular one.

A flower shop requires a significant investment that cannot be compared to opening a small pavilion. It pays off more slowly, but one of the undoubted advantages of this format is stability, and all thanks to the rich assortment and the presence of regular customers.

Floristic boutique is a trendy trend

Floristic salons are a truly wonderful type of business, because absolutely everything is beautiful here: the design of the room, and flower arrangements created by real masters, and the aura in such a room is special. Smart salespeople are also relevant as profitability depends on them.

It will take a lot of money to open a store of such a high level, but despite the high costs, you can get an excellent percentage of income in the future. This is a promising business, since having a floristic boutique you can reach corporate clients.

For example, setting up just one corporate banquet is profitable, which is compared to a week of flower shop operation. Alternatively, in the future, when the business is established, it is possible to open a whole network of salons, covering all districts of the city.

Online store - modern business or flower shop around the clock

Today life goes by very fast, so many people do not want to waste their precious time on trips to flower shops and specialty boutiques. For this reason, one cannot do without an online store at the present time.

The costs of opening it are not very high, for example, the simplest online store will cost a thousand dollars. But, as they say, the game is worth the candle, because clients can, without leaving the office or at home, place an order for flowers in a boutique or store.

It is a great sales channel that can significantly increase revenues. But you also need to remember about additional shipping costs and take into account the very possible likelihood of a return.

And yet, if there is no ordinary store selling flowers, you should not open an online store, because this is a very risky undertaking, because the product is perishable, and at the initial stage there will not be many customers.

The subtleties of opening a flower pavilion

There is a constant demand for flowers: someone is in a hurry for a date, someone rushes to their birthday ... To open a flower pavilion, the following important points must be taken into account:

• - register yourself as an entrepreneur;
• - hire one or two salespeople;
• - it is necessary to put the pavilion in a "brisk" place: transitions, stops;
• - have contacts with flower suppliers.

Now let's look at these points in more detail to provide a clear picture of the opening of a small flower pavilion. Basically, create a legal entity in this case is not necessary, that is, registration as an individual entrepreneur is quite sufficient.
This process is carried out at the tax office at the place of registration.

If we talk about sellers, their wages can consist of either salary and percent of sales, or entirely from percent of sales. It is also necessary to understand that flower trade has a specific character, so the pavilion should open early and close closer to midnight, because people buy flowers at any time. This fact suggests that it is necessary to hire two workers, not one.

An important factor in the success of any small retailer is the choice of location: on the one hand, it should be a gateway (close to a bus stop, a metro station), and on the other, there should be no competitors nearby. As for the pavilion itself, it can be purchased or rented.

Contacts with suppliers are equally important. Alternatively, you can negotiate supplies with a flower greenhouse. But in order for your risks to be minimal, it is better to conclude a deal of such a plan: the seller pays for the flowers that were sold, and the unsold goods are returned to the supplier.

When opening a pavilion, one should remember that people with low salaries buy flowers in such places, so they always want to save the money they earn. Thus, it turns out that it is not worth buying professional racks, expensive decorative shelves and other delights, because due to its insolvency, this category of the population does not like "beauty".

You don't need to invest a lot of money in the pavilion, all your strength and soul, because then it will look like a real store. This will not lead to a good result: buyers will think that they are fighting at exorbitant prices for unnecessary beauty, that is, they will not buy flowers.

Starting your own business with a quality online store franchise is the best solution for beginners:

The optimal design option for a flower pavilion: wooden shelves, ordinary plastic buckets, vases, counter-table, stands for bouquets. The buyer will immediately see that there are people here and there are no exorbitant prices. Accordingly, you need to deal with the assortment, it should not be too multifaceted, since buyers cannot afford rare and expensive flowers.

For example, you can offer customers the following choice: 5-7 varieties of Colombian roses, 2-3 types of medium-sized Dutch roses, 4-6 varieties of chrysanthemums, and, of course, lilies, gerberas, irises, tulips and some greenery. Also, there should be 5-6 ready-made bouquets in stock, of which several are in red and white.

And one more important point - you do not need to keep the flower vases half empty. The bottom line is that customers think in a very extraordinary way: many believe that the product in demand has long been sold and the most unclaimed flowers remain.

And some people think that a half-empty vase is evidence of the pavilion's owner's failure, because vases do not burst with flowers (of course, the buyer will take flowers from the most filled vase). Such a mistake should not be made, so it is necessary to resort to tricks by mixing ending flowers with other varieties and removing empty containers away.

Yes, finding a good place for a store today is difficult, because the best places are already taken, and if it becomes vacant, you need to be prepared for a high rental rate.

Of course, arranging a store and choosing an assortment is a more difficult task than decorating a pavilion, but knowing the subtleties and nuances, you can do everything as correctly as possible, providing yourself with a normal profit.

general information

A flower shop should look cozy, comfortable, attractive, and there should also be a modern renovation. In addition, you should purchase neat floristic racks, display tables, exquisite shelves made of wood veneer, chrome, hanging racks for packaging, metal or glass vases / flasks for flowers.

In addition, you need to have:

• - coolers;
• - knives and secateurs;
• - computer, printer, internet.

Also, business cards should be on the table (not necessarily the best, inexpensive instant printing is also suitable), it is advisable to equip the entrance with a warm curtain, and an air conditioner should be installed in the store and a glass refrigerator should be installed.

It should be said that the customers of flower shops are completely different buyers: people come to the store, because they no longer accept pavilions and are ready to pay money for the sellers to adapt to their tastes.

Naturally, these are far from clients of floristic boutiques, because buyers study price tags, choose and demand something.

As for the assortment, it should be extensive and varied. For example, this option is good: ten to fifteen shades of roses, eight to ten types of chrysanthemums, four types of lilies, gerberas and a wide selection of spring flowers.

Exotic and tropical flowers such as orchids, strelitzia, hydrangeas, anthuriums are welcome, but you need to buy them in small batches. This is due to the fact that customers want to have a choice, demand it, but still rarely use it, preferring traditional colors.

As already mentioned, the assortment should be diversified with potted plants, soil, ceramics and similar goods. For example, if we consider potted plants, here the business should be developed in two directions: plants that bloom in the appropriate season, and more unpretentious plants (ficuses, cacti, dracaena, monstera).

Choosing a name for the store is the main point

As one well-known cartoon character said, "As you name a yacht, so it will float." This statement is not subject to doubt, therefore, this aspect needs to be given special attention.

The name of the store should give people joy, it should sound beautiful and somehow floral. Also, the name should be easy to remember and not be associated with inappropriate things on the topic: jewelry, perfumery products.

Plus, you should conduct a thorough analysis of the consumer category by observing competitors near your outlet. After determining the age of potential buyers, you should filter out previously invented names, leaving only those that will attract people from the target audience.

A quick step-by-step guide to opening a flower shop

So, in order to summarize the above and supplement it with new arguments, you can draw up the following action plan:

• - for a start, it is advisable to get a basic education in the field of flower business: for example, enroll in florist courses. You also need to read specialized literature, do not forget about tracking news on the Internet, in order to keep abreast of events and understand current trends;
• - business registration - if knowledge in this area is not enough, you can turn to a law firm for help. Employees of such an organization, for a fee, will provide competent advice and help prepare a package of documents;
• - the premises for the store should be located in a place with a high degree of traffic, moreover, it should be open for viewing;
  - purchase of the necessary equipment, tools;
• - the choice of suppliers is equally important. At this stage, you need to study the lists of organizations from which you can purchase flowers (greenhouses, agricultural farms). You should also inquire about the quality of the products, find out the terms of delivery and look for reviews about the supplier;
• - equipment and decoration of the store. Here you can use your imagination and knowledge acquired in the courses of florists. It is imperative that the showcase must be attractive so that people passing by want to enter the store;
• - additional benefits will always come in handy - it can be delivery, creation of creative and original greetings. Such options have a positive effect on expanding the audience of buyers;
• - the advertisement is engine of the trade. This rule has not been canceled, because it is extremely effective.

Anti-withering agents are a separate topic

A guide to starting a flower business would be incomplete if not to mention the special products that are added to the water and prevent the development of pathogenic bacteria.

Belgian powdered probiotics and antibacterial preservatives are often used to combat harmful microorganisms. As for the cheapest options, these are old and we can say "penny" means: acetylsalicylic acid, potassium permanganate, citric acid.

If you have big plans for the development of a promising business and want to acquire regular customers, you should not get carried away with special products, that is, preservatives and probiotics, because such substances turn off the immunity of plants to the bacterial background.

The result is obvious - the buyer brings the flowers home, puts them in ordinary tap water, the bouquet is extremely quickly attacked by bacteria and withers.
Fast-growing plants are best used to create floristic paintings, dry bouquets, rather than imitate a lively appearance until the moment of implementation, deceiving the client.

Floristic boutique - aerobatics of the flower business

What do you need to do to open a flower salon?

The very first step is finding a suitable location. Only now one should take into account not only the location, but also be guided by the possibility of repairs, cardinal redevelopment.

It is much better if the premises are owned or, as an extreme option, it can be rented for a long time. The fact is that a floristic boutique is a promising business, but its development will take a certain period of time.
The basic principles to be applied in practice are:

• - careful maintenance of customer databases, confidentiality;
• - the owner of the boutique must regularly visit exhibitions, read a lot of literature;
• - the purchase of flowers is carried out only from trusted suppliers, even despite the high prices;
• - it is necessary to hire exclusively professional florists with a name, with good work experience;
• - the owner of the salon is obliged to understand all the little things himself, starting with the storage conditions of certain varieties of flowers, potted plants, and ending with the intricacies of creating extraordinary compositions.

Floristic salon

- it is not only the sale of flowers, but also the provision of a wide range of additional services: for example, work with exotic plants that are brought to order. In a word, the salon knows each client by name, gives him tea / coffee, takes into account tastes, wishes and sells these services for a lot of money.

It should also be noted that customers do not need to be deceived - if it is not possible to bring a specific type of flowers on time, it is better to say this directly, since buyers of this kind primarily value the level of service.

As for the direct decoration of the premises, everything here must be thought out to the smallest detail. For example, a separate room is needed to store ancillary materials, and packs of raw flowers in buckets do not need to be displayed.

For the equipment of a mid-range boutique, you should purchase:

• - good floristic stands;
• - glass refrigerator;
• - a couple of tables, armchairs;
• - it is advisable to hang curtains and curtains on the windows, avoiding the use of blinds;
• - at least one computer and a full set of office equipment. As for the program, the most preferable option is 1C, because it is ideal for requests of an accountant, storekeeper, client manager.

Thus, we can make an unambiguous conclusion: the salon should be decorated stylishly, but only non-minimalist, because it sells emotions and, of course, flowers ...

But what about the assortment? He must satisfy any request, striking in breadth and variety. Suddenly the client wants purple roses, and in response to him "soon we will bring from Holland, do not worry."

A significant advantage of a floristic boutique is the fact that there is no need for a wholesale purchase of large quantities of flowers. The reason is clear - buyers understand what the "bring on order" service means, since they face such procedures every day.

For example, you can buy flowers in a pack, but there should be at least fifty species. In addition, the ratio of roses to other flowers is significantly reduced, because the range includes Dutch gladioli, lilies of the valley, and daffodils.

But this is not all the advantages of a business of this format, because clients do not require long-term color fastness. If the bouquet lasts for three days, this will be enough for them. What does this give? The secret lies in the fact that excellent opportunities open up in terms of performing various techniques of weaving, stringing.

It turns out that although the bouquet will not last long, it is a real work of art, original and unique.
When opening a high-level flower boutique, remember that the more services you offer, the better. People buy houses and apartments, and the florists' task is to create there a pleasant atmosphere conducive to relaxation. These can be freshly cut flowers, potted plants, candlesticks, vases. All taken together creates a special microclimate in the room that improves mood, fills a person with vital energy.

The same goes for office jobs, because people spend a lot of time at work. For example, you can decorate the walls with paintings or magnificent panels of dried flowers. Here the flight of imagination is unlimited, if there were talent, then the business will go up.

In addition to drawing up bouquets and compositions, designers arrange events, developing an individual approach to each client. Today floristry has reached its peak, since flowers can be used to make unimaginable compositions on the walls, garlands, and stunning wedding bouquets. It is also possible to compose flower combined baskets, for example, from dried flowers and living plants.

You can either look for clients for a florist salon on your own, or you need to get in touch with wedding offices, interior design organizations. Of course, a certain percentage will have to be counted from each received order, but then there will be no shortage of customers, that is, the business will be actively developing.

As for the winter period, there are fewer holidays and celebrations at this time of the year, but this is not a reason for relaxation. For example, in winter you can get busy with interior decoration, selling accessories, flowers in pots.

Creating an online store is a rational solution

The new century is on the street, web resources are in great demand today, because they are the future. For this reason, you should seriously think about creating your own online store based on a functioning business.

For example, if a flower shop is already open, you need to look for sources of direct sales. Not every entrepreneur can open a whole chain of stores, and one outlet does not always provide a sufficient number of customers. What to do? How to find buyers? Some business owners prefer passive actions, relying on outside factors:

• - quality;
• - service;
• - attractive cost of goods.

This is the wrong path that should not be followed if you need to achieve certain heights and earn good capital. Innovative technologies are now rapidly developing and it is difficult to do without them. This means that opening an online store is not a whim, but an absolute must.

If an online store was created on the basis of a floristic boutique, it should simply be promoted and made a profit. In addition, the site must be reliably protected so that competitors do not copy photos of your work, and then pass them off as their own. But it is advisable to supplement the business card site with video recordings of master classes on making flower arrangements.

You can go even further, because such master classes can develop into floristry courses. Such courses are in incredible demand today both among those who want to grow professionally and among those who simply want to master a beautiful hobby. That is, by creating such a resource, you can not only increase income, but also prepare potential employees.

It is hardly possible to create a highly profitable online store on your own, because absolutely all points must be taken into account. For example, if you consider the design, you can order an individual version or use a ready-made template. The main thing is that it should be attractive, inviting and memorable for customers. As for excessive decorativeness, it is important not to overdo it, so that the client does not forget why he came to the site.

As for the choice of hosting, it all depends on the place that needs to be allocated for the store - you do not need to save on content, because you will have to post a lot of photos of bouquets and compositions. One of the main indicators of the good work of an Internet resource is its availability at any time of the day, and this requires a high server speed.

The domain name should not only match the activity, but also be easy to remember. It's great if the number of characters is minimal. Actually, it's difficult to find a suitable option, but you don't need to give up, because the domain name is chosen for a long period.

In short, the process of creating an online store is a painstaking business, so it is much better to use the help of qualified professionals to make everything work like clockwork.

We understand that in order to create a successful business: "Lawyer Agency" you need to have special education and experience. But you might be interested in the guide:
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It is also possible that such an option for doing business is when the online store does not have a basic foundation. How does this actually happen?
The bottom line is that a bouquet workshop is being equipped, which sells bouquets exclusively via the Internet. This approach to doing business has its advantages, because you do not need:

• - look for a lessor;
• - hire a staff;
• - spend money on repairs and furnishing of the store;
• - buy equipment;
• - to wage a zealous struggle with numerous competitors.

In principle, clients do not visit such a workshop, but nevertheless, the possibility of such meetings should be envisaged, for example, if a large customer comes across. From a financial point of view, the best option is to rent an office in an inexpensive building.

The office should have a reception room, combined with an office where the equipment is located, and, of course, a workshop: florists and couriers work there waiting for orders.

There is no doubt that a communication system should be thought out in the office, both mobile and city, since several calls can be heard at the same time - each of them is very important, because this is the only source of income.

To be honest, in Russia this way of doing business cannot be called highly effective, so it is better to have retail outlets and create a virtual resource on their basis.

We believe it is wrong to create an online store that sells exclusively flowers. Other related products are selling very well in the online store. For example, you can create an online store of indoor flowers, an online store selling flowers in pots, an online store of artificial flowers, an online store of flower seedlings, an online store of flower vases, etc.

There are a lot of related products and even flower directions in which you can create several small online stores or combine them all in one mega online store.

The main secrets of a competent organization of the flower business

If you are ripe for opening a profitable but risky business, check out some of the important aspects, which, in fact, will be discussed further.

Thorough study of the nuances of the market

There should be no special problems for starting a business: you need to rent a retail outlet, draw up the necessary documents, order flowers from suppliers and you can start your development. But still, you should first think carefully about everything, analyze the situation, find out how many competitors are and how strong they are.

Formation of the most demanded assortment

A large turnover is the most important component of the flower business. Alternatively, the assortment can be traditional: roses, carnations, chrysanthemums, gerberas, tulips. Due to this "gold reserve", the owners of this business cover monthly expenses, that is, taxes, retail outlets rent, staff salaries. Why is it the most profitable to sell roses?

Here we are talking not only about the subjective preferences of customers, but also about economic and biological factors. In simple words, this is easily explained: the rose bush blooms without transplanting for several years, and chrysanthemums have to be planted every year.

Such knowledge will be very useful for a novice businessman, because economic efficiency depends on them.

Convenient location for a retail outlet

The profitability of the flower trade directly depends on the location of the pavilion, shop, salon. Retail outlets near the metro, in underground passages and other places with a high degree of traffic pay off the fastest.

Also, the flower trade is, to some extent, of a momentary nature: a man walked past the store, saw flowers of extraordinary beauty, went in and bought them, although he had no intention of doing it at all.

Proper storage conditions for flowers

Flowers are a specific product, they will not wait long for their buyer and will simply wither. The period of their implementation is not very long, so in a short time they must go from the supplier to the client's apartment.

The path begins with the fact that freshly cut flowers are cooled to a temperature of 0-8 degrees - this slows down chemical processes, plus everything, flowers can be treated with drugs that slow down the decay process. They are also placed in a nutrient solution of ascorbic acid or glucose, carefully packed and delivered to the airport (of course, when it comes to overseas deliveries).

While the plane is in the air, a customs declaration is made, after arrival, the cargo is inspected by customs officers, phytosanitary services, and after their approval, the flowers are released for free circulation.

In the early stages of doing business, the correct organization of supplies and sales are the main tasks of a novice entrepreneur. This is where the main disadvantage of the business lies, since the maximum sale period for most types of flowers is a week. This means that the entrepreneur must calculate the possible risks and order only the volume that will be sold on time.

Flexible pricing policy

It is impractical to offer customers extremely expensive and exotic flowers, because not everyone has the same financial capabilities. It's good when a customer can purchase a cheaper option, for example, buy flowers wrapped in wrapping paper. But richer people buy orange bouquets, then the services of a designer-florist are additionally paid.

The fruits of the activity must be visible

What does this mean? Of course, we are talking about participation in various exhibitions: on the one hand, you show what you are capable of, and on the other hand, new clients are attracted.
If the business is already well developed, you can sponsor some event - designers decorate the hall, make bouquets for handing, thereby advertising their skills.

Flower business- serious activity that requires maximum attention, knowledge, skills. Practice shows that the costs are recouped in about a year and a half, therefore, with common sense, you can achieve good results. Good luck accompanies courageous and decisive people, and who does not take risks, he does not drink champagne, this is a well-known fact.

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