There is a large selection in children's toy stores today, but what a child needs is not always available. Sometimes they are not satisfied with the size of toys (too large or small), or their price tag frightens. Indeed, is it worth buying a toy that the child will play with for a day or two, and it will become interesting to him? Maybe turn to the experience of our grandmothers and sew a toy ourselves? Moreover, it can become a new source of income.

Starting small

The Internet is replete with many master classes on sewing toys. Study, make toys for your child, nephew using them. Kids can also be involved in this business: they will be more careful with what they have created themselves.

Old things are suitable for the first works, learn to cut and sew from them. The fittings can be used second-hand or bought in a store. Master the seam technique, learn to embroider small details, sew on small accessories (eyes, buttons, etc.).

The baby will have a new toy, and more ...

• you teach him that not everything in the world is bought, sometimes you can create something yourself;
• if he participates in the process of creation, then he develops attention, patience and skills for work;
• a sewn toy will not be able to harm the child, even if he receives a blow to her on the head (unfortunately, children often fight with toys);
• you will spend more time together, which will bring you closer together. The child will learn to trust you more, and sometimes it is very important to know the "little secrets" of his child.

Why do we need so many toys?

One day this question will arise before you. Then you should think about selling them. Your products will surely be liked not only by your children, but also by their friends and your acquaintances. Rumors about your new hobby have probably already spread not only in your close circle.

Textile Toy Business: Investments

If you sewed funny little animals and little men for your children only in your arms, then "for the good of the cause" you will have to acquire a not very expensive sewing machine (it will pay off quickly).

You will also need:

• tailor's scissors;
• sewing needles and pins;
• filler for toys;
• fabric for the lining and top of your brainchild;
• fittings.

Advice: It is better to purchase the material in wholesale warehouses, where the price is lower. You can also buy leftover fabric - it is sold at a good discount. Build friendships with sellers, they themselves will begin to put off a similar product.

The first buyer gets a discount ...

The first problem of a novice businessman is attracting a clientele. It is desirable to be permanent. Desirable - increasing.

At first, you can find customers among your friends. We make good discounts, give small gifts. Word of mouth now works three times more efficiently: cell phones and the Internet have been added to a personal confidential conversation (“And I bought this from our Masha”).

Advice: If a toy is not bought from you, but ordered, then take the customer's requirements seriously. Try to do everything exactly as required. And then people and ... clients will be drawn to you.

Once again about the World Wide Web

Use the Internet to its fullest: open your own website for selling toys. Soft "buns" are in great demand not only among children. Adults also need them and are called "anti-stress".

Your resource will be appreciated pretty quickly if, in addition to selling, you offer your visitors detailed descriptions and diagrams.

How to increase sales even more

• participate in exhibitions and sales of finished products held in your city;
• walk through kindergartens, sometimes they are also interested in such activities;
• stop by the sellers of toys and souvenirs with finished products. Some of them may be interested in the idea of ​​taking your products for sale;
• Offer a discount for online purchases;
• Provide potential customers with multiple payment options.

What toys are in demand today:

Mothers are interested in products for the development of motor skills, traditional dolls, animals, crumbs, mobiles for the crib.

An adult audience can be offered a romantic and anti-stress collection of your products.

How to find a price

The approximate formula for determining the cost is as follows:

Material cost + electricity + labor time = product price.

Don't overcharge, give discounts to regular customers, on holidays, hold promotions to attract new customers.

Work hard, fantasize, please kids and adults with your masterpieces!

This article is for those who still doubt that a favorite and interesting hobby can bring a decent income.

Now I will tell you a very real story of a woman named Natalya, who lives in the city of Chelyabinsk. Until she went on maternity leave, she worked in a recruiting agency and received a salary of 13,000 rubles. Work as work, schedule from 9.00 to 18.00, five days a week, it had its pros and cons, but still, there was at least some confidence in the future. But, having settled at home with the baby, Natalya felt not only a lack of money (child benefits and her husband's salary were barely enough to make ends meet), but also the realization of herself as a person. I think many young mothers know this feeling. I must say that since childhood she was fond of needlework, loved to make beautiful crafts and sew cute toys. A whole collection of her toys gathered at her house, before Natalya sewed or knitted them for herself, as well as as a gift to relatives and friends, later she began to sew for her son. But never when did she take her hobby seriously, and did not even think that it was possible to earn something on this.

Once, when Natalya was walking around the shopping center with a stroller, her attention was attracted by the department with children's goods. Going there, she heard how one of the clients, buying clothes for the baby, asked the seller if they had any handmade toys to decorate the nursery. She just shrugged her shoulders and replied that they never had such a product in their assortment. Natalya, not at a loss, went up to the customer and told in a nutshell about her products and gave her her phone number. When the satisfied client left the department, Natalya went to the seller and offered to take her toys for sale. Demand creates supply, and soon Natalia's handicrafts were sold to many shops in the city. These included toys and household goods stores, souvenir and flower shops, etc. Word of mouth also bore fruit and customers made direct orders. One of these clients helped create an online store and a social group. networks, so our needlewoman was able to expand her business and sell her goods also via the Internet.

Of course, Natalia could no longer cope with such a large volume of orders and took several assistants working remotely to help her. She found them among lovers of needlework, subscribed to her group in the social. networks. Thus, she did not need to keep the workshop and pay rent for it.

After a couple of years, Natalia's little son grew up and he was given a place in the kindergarten. But she did not even think of returning to her former place of work, because her needlework business had already brought her decent money by this time.

She was able not only to patch a hole in the family budget, but also to save enough money for her own store. So, in one of the shopping malls in Chelyabinsk, Natalya's first store appeared, where she sold not only her own handicrafts, but also other craftswomen. Also, her store sold handicraft equipment and all the necessary accessories. The store immediately became very popular. In the future, several more stores of Natalia were opened throughout the city, she also recruited sellers among her subscribers in social networks. networks. From one of her sellers, I learned the story of this wonderful woman, who by her example proved that nothing is impossible for people who know what to strive for.

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1. work from home,
2. work with what they enjoy working with.

Both of these ideas are implemented in the Internet project "Gift for a woman - Tilly-Boom soul toys". The Tilly Boom internet project is based on such a business idea as Sewing Toys to order... Actually, we will tell you more about this project.

Business Sewing toys to order can be different. You can work as "Chinese" and churn out disgusting rabbits. You can turn your attention to the classic author's doll and make soulless, but pretentious freaks. But - and this is the whole point of the Tilly Boom Internet project - you can do what your customers want. Naturally, doing it beautifully.

The main idea of ​​the Tilly-Boom Internet project, which is used when sewing toys to order, is that modern children, fed up with transforming robots and Barbie dolls, increasingly prefer simpler and more "soulful" toys. Turns out, the dolls weighed down with detail quickly get bored with kids.

In turn, unpretentious silhouettes are left to kids more room for imagination, conjecturing the qualities of the doll, its character. It is these toys that children promote to the rank of "loved ones", talk and fall asleep with them, groom and cherish them. Maybe that's why they are increasingly popular in the world stuffed toys-primitives, the so-called Tilda dolls (on behalf of the Swedish designer who designed them). The essence of such toys is in a simplified way - all unnecessary is removed, only the most essential features remain. Adults also like stylish "tildes", who complement the interiors of their homes with them.

The system of the Internet project Tilly-Boom is very simple: the customer calls and says that he wants, for example, the Serpent Gorynych from the cartoon "Dobrynya Nikitich and the Serpent Gorynych". The designers of the Internet project sit down, brainstorm, and the sketch is ready. Then the matter is almost simple - you need to turn the sketch into a toy itself. At this stage, the sketch, as usual, is completely redone.

A few final touches, characteristic details and nuances - and the wonderful toy Serpent Gorynych is ready.

As you can see, the procedure is simple. And the creators of the Internet project Tilly-Boom can only keep the site famous enough to find new customers - and get exactly what they want.

• Choice of direction
• Checking demand
• Registration of activities
• Technology
• Materials (edit)
• Product cost
• Sale

Women who constantly sit at home often think about starting their own business with handmade toys. This is especially true for girls who want earn on maternity leave with the help of your favorite hobby. This type of earnings can indeed be very profitable, since hand made is always sold at a higher price than manufactured goods. The only thing is that before you get down to business, you need to carefully consider all the nuances of the business. In order not to miss anything, we recommend that you read this article.

Choice of direction

To open a successful business on children's toys, you need to clearly define the direction of activity. You must choose what you know how to do better than others. These can be designer dolls, cute toy animals (bunnies, bears, kittens, etc.) or bouquets of plush animals. For lovers of knitting the best choice would be the popular trend of amigurumi (knitted dolls). By the way, handmade toys can be made from a variety of materials:

• fabrics;
• wood;
• felt;
• felt;
• colors;
• wool.

It all depends on your skill and desire. In any case, you can learn almost anything. Moreover, on the Internet there are many detailed master classes, specialized forums where people share their reviews and exclusive patterns. Of course, if you want to make big money on homemade toys, you should try and come up with something of your own and clearly define the direction for business development.

Checking demand

So, you have chosen a direction for the business of children's toys, but do not know if you can make enough money on it? Here, again, the Internet comes to the rescue. Using the free Yandex Wordstat service, you can check how relevant your chosen option is at a given time. Everything is extremely simple: enter the direction you are interested in in the selection line and see how many people are interested in it per month. You can see an example of such an analysis in the photo:

Do not be afraid to spend a few days on the selection. So you will know for sure which toys are the most important to manufacture now.

Registration of activities

1. Select a legal form of incorporation. The simplest and most common option would be to register an individual entrepreneur (individual entrepreneur).
2. Decide on the OKVED codes. Experts always advise you to choose several codes that at least indirectly relate to your activity. It could be 52.61.1. "Retail postal (parcel) trade", 52.12 "Other retail trade in non-specialized stores".
3. Choose the form of taxation (the simplified one is best suited) and register with the pension fund.
4. Ask the relevant authorities for information on statistics codes.

* Calculations are based on average data for Russia

The production and sale of goods for children is considered one of the most profitable areas for your own business. Nevertheless, if you are planning to do such "production" at home and on your own, then it is worth taking into account a few basic nuances.

Features of making handmade toys

You will be able to start your own business with minimal investments and risks (in the worst case, if your business "does not work", you simply close the IP, and give the unsold toys to friends and family). This is an interesting area with good prospects for development. However, this is also the disadvantage - the first few months of work should not count on large profits.

Most likely, you will have to invest all your proceeds in the further expansion of your production, purchase of materials, search for new buyers ... Many still fail to reach large sales volumes and their hobby remains a hobby that brings more pleasure than money. Unlike some other types of hobbies, making handmade toys is not the most profitable direction, since it has objective limitations both in terms of "production" and in terms of the target audience. Let's start with the latter. On the one hand, toys are usually intended for children. Parents spend a lot of money on them, try to choose the best and highest quality goods for their children.

However, handmade toys are less often intended for children, which significantly limits the possibilities for organizing their sale. As a rule, such toys are quite fragile, have a large number of small decorative elements and are rarely certified by manufacturers as products suitable for children. Thus, such toys are rather souvenir and are positioned as an original gift for adults.

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If you plan to independently make toys by hand, then experienced entrepreneurs advise targeting an adult target audience... If you are going to hire assistants and automate your work, then it is better to start producing children's toys. In the first case, as a rule, we are talking about primitive textile toys.

They are quite simple, they do not require a lot of time and effort to make. The most difficult part of the work is the decoration of the toy: coloring, shaping a hairstyle, creating various accessories. Handmade textile toys are not suitable for children to play, as they quickly lose their appearance. But they open up great opportunities for creating a story souvenir. By adding different accessories to the same blank, changing the hair color and coloring, you can make any character - from a representative of a certain profession (for example, a teacher, firefighter, policeman, accountant, etc.) to a portrait doll. The cost of one product is, as a rule, no more than 100-200 rubles, depending on the materials used. His retail price starts from 500-700 rubles and above (as a rule, about 1000 rubles). It will take 2-3 hours to make a simple toy. Of course, you cannot make a large number of products in this way, so the craftsmen usually work on order.

For the manufacture of textile dolls, the following materials will be required: fabrics (for the manufacture of the doll itself - linen, cotton and for clothes - coarse calico, wool, cambric, etc.), accessories (eyes, ears, noses), accessories, woolen threads or natural wool (for hair), paints for painting (acrylic, tempera), natural or artificial leather (shoes), stuffing material (synthetic winterizer, holofiber, etc.), etc. or in ordinary stores in the sections of discounted balances. To make one toy, a small piece of fabric no more than 1 meter in size is quite enough.

Be sure to take beautiful photographs of all of your items. Best of all, art photographs - with a suitable background and good lighting. Keep the sources of all taken pictures in good resolution. Perhaps they will be useful to you in the future.

Where to look for buyers for handmade toys

It is best to start looking for your first buyers in your environment. Sew several different toys and show them to your friends and acquaintances, create a group on social networks or your topic on a regional forum. Consult with your potential customers and listen to criticism. Offer small cafes and themed restaurants in your city your products to decorate their interiors. Recently, the style of shabby chic or retro is especially popular in the design of interiors of catering establishments, and your naive toys can perfectly fit into such an environment.

Often, toys are provided to such establishments for free, but their creator gets the opportunity to place a sign next to them indicating his name and website or contact phone number, which will be a good advertisement. In addition, stylish handmade toys sell well through souvenir and gift shops, all kinds of "shops" with interior goods, through specialized online stores. Create your own website or at least a blog where you will post photos of your products, answer customer questions, post your master classes. Try to be as active as possible with your groups, topics, and resources.

Additional paid classes can become sources of your income on sewing designer toys, master classes, publication of articles in magazines devoted to needlework, as well as your own books with step-by-step photographs (for this, you will need high-quality high-resolution pictures of your work).

Expenses for starting a business of sewing designer toys

The initial costs for starting your own business of sewing designer toys will be no more than 5 thousand rubles. This money will be used to purchase materials and necessary equipment (for example, a sewing machine). But, most likely, you already have all of the above, as well as experience in making textile dolls, so you may not need additional investments at all. With this type of work, this direction can be considered more like a side job - a source of additional, not the main income.

If you are counting on something more, then you should start by choosing a direction and carefully studying the market situation, competition in this segment and drawing up a business plan. It is widely believed that a business plan is required only when it is planned to open a large-scale enterprise and / or an entrepreneur is going to attract investors to his project. In fact, a business plan is necessary, even if you are starting a very small business, hoping to do it yourself and are ready to work on pure enthusiasm. When drawing up a plan, you will think over the direction of work, target audience, assortment, opportunities for expansion, pricing, and analyze the activities of competitors.

Algorithm for opening this type of business on the example of the production of knitted toys.

Knitted toys are intended primarily for children of younger preschool age, but can also be positioned as souvenir and gift products for adults. Such products are made from natural materials on special automated equipment. In general, the list of necessary equipment for making toys is not much different from the list of what is needed for the production of other knitted products.

In particular, you will need knitting machines (the exact number of machines depends on the planned production volume, but at first you can do with one or two), a buttonhole machine (the simplest semi-automatic one will do), a straight stitch machine for joining parts of one product, a chain stitch machine ( also for joining individual parts), overlock (for processing edges, joining parts, including clothing). As a rule, knitted toys have simple shapes, so knitting machines and an overlock will be enough for their production at first. You will also need an iron for steaming parts and finished products (it is often recommended to use a steam table for this, but you can get by with a cheaper option), and for processing and connecting individual parts, sewing on accessories - cutting tables and work tables.

Knitting machines are complex equipment, which are divided into classes, depending on the thickness of the thread used. The lower the class, the thicker the threads can be used (for example, for knitting bulky winter clothes). There are also universal machines that work with any type of yarn. They cost more than "specialized" equipment. Since children's toys are usually made from fine, delicate children's yarn with natural fibers, it is quite possible to get by with machines of a larger class, which are designed to work with thin threads.

Ready-made ideas for your business

So, organizing your own business for making knitted toys for children includes several stages. At the first stage, an assortment is developed, characters, their appearance, clothing, details, and accessories are thought out. Think about how you can save on equipment. Industrial knitting machines are not cheap, and the cost of purchasing them for making toys will definitely not pay off.

But it is possible to purchase simple used knitting machines with significant savings. However, experts advise: if you do not understand the equipment, be sure to consult with an expert in advance, otherwise you will later spend much more on repairs than you will save when buying. Even if you are not going to work in production yourself, try to master at least the basics of working with knitting machines and overlocks, as well as their maintenance.

Firstly, in emergency situations, you can replace a sick employee so that your production does not stand idle.

Secondly, you will be able to train new employees. As a rule, turnover at such enterprises is very high and wages are low.

Ready-made ideas for your business

Ideally, these small businesses operate like a family business - so you can be confident in both discipline and deadlines, as well as the quality of your products. Take care of finding a supplier of yarn and accessories in advance. It is better to buy them at small wholesale bases (you are unlikely to gain volumes at large wholesale in the first months of your work).

Distribution channels for handmade toys

There are not so many options for implementation. Basically, these are toy stores, as well as their own online store and small wholesale companies. If your toys are completely safe for children and meet all the requirements for such products (it is recommended to be certified as a product for children from three years old), then you can also sell them directly to kindergartens - kindergartens and development centers. Sales of these toys are not very seasonally dependent, but usually there is a slight decline in summer, as in other industries (holiday season). In the summer, such enterprises reduce production and develop new collections of toys.

To start such a business, one or two knitting machines will be required, and the total cost of opening it will be about 70 thousand rubles (this money will go to the purchase of equipment and raw materials). At first, you can work independently by applying for an individual entrepreneur. To work in a medium-sized production facility, the following specialists will be required: a designer, knitting machine operators, seamstresses, a service technician and an accountant. A designer, as well as a setup mechanic and an accountant can work on a part-time basis, since you will not need their services every day, but from time to time. The return on investment will be about 8-10 months.

1,693 people are studying this business today.

Within 30 days, 103478 people were interested in this business.

Calculator for calculating the profitability of this business

If you consider felting as a business, and not just as a hobby, then you will need an initial investment of at least 20 thousand rubles.

Currently, the situation on the Russian toy market is quite controversial. On the one hand, there is clearly no deficit here. The only problem is that the percentage of domestic products is produced ...