Phrases to attract customers and how to use them. Phrases for sellers We use color, light, aromas

Whether you are selling in a retail store or online, the art of communicating with a prospect is very important.

For Internet sales, this is mainly a telephone sale.

It is important to ensure that the impression the salesperson makes on others are good. And if in retail this impression is determined primarily by the appearance of the seller, then during a conversation on the phone it is very important what and how you say, in what tone and with what mood.

Buyers should always be able to know who served them well or poorly. In retail, this is indicated by a badge with the name of the seller; during a telephone conversation, it is customary to introduce yourself at the very beginning of the conversation.
Often, salespeople and managers are simply terrified of a reaction like “No, I'm just watching” or when a cold call “We don't need anything”.

And this is natural if the seller starts the conversation with the phrase: “Hello, you did the right thing to come to our store. We have the best assortment, great prices. Here you will definitely find everything you need and you will be pleasantly surprised by our prices. By the way, what do you choose? Come, I'll help you ... ”then the buyer will most likely run away from such a store.

In sales, those phrases are effective that, firstly, sound sincere and natural, and not far-fetched and stereotyped, and secondly, the first words of the seller should be about the client, and not about himself, his store, product, service, etc. .d.

When working out algorithms for working with clients for Sales Departments, you should always listen to how sellers communicate with a client. All new phrases must necessarily be natural for employees, otherwise they simply will not pronounce them or refuse to use them.

The most valuable words and phrases for attracting attention are in live speech and are found in direct communication with the buyer.

To establish contact with an interlocutor - both personally and by phone - you need to understand that "attracting attention" does not mean selling. This means getting the right and the opportunity to exchange information with a potential buyer. If you follow this principle, then no one will try to "cram" into the first phrase as much information as possible about everything - about yourself, about a company, about a product or services, the dialogue becomes more natural and does not scare away a potential client.

Examples of customer acquisition phrases

Typical statements depending on the function of the seller

Interrogative behavior (to identify the buyer's need):

What color do you like best?
What do you think of this thing?
A handy thing, isn't it?

Explanatory behavior:

It seems to me that you doubt that ...
Do I understand you correctly ...?

Help and support (dispel doubts, overcome internal resistance; if necessary, calm down):

If I were you, I would not hesitate ...
I am sure you will not regret it ...
You have great taste ...
It suits you very much ...

Attitude of understanding (listening carefully to say at the right moment):

I understand you perfectly. My niece (sister, brother, girlfriend) has the same problem. They found such a way out (a suitable product is offered) ...
Why would you waste extra money? Take this model here. And fit more and save ...

Please note that the list of typical sayings is missing the classic: "What interests you?"

The seller needs to clearly understand the basic rule - the buyer must first become interested in the product. That is, the seller is obliged to feel when the buyer needs help, to understand when his gaze is fixed on a certain product (or when he took the product in his hands), and only then to approach it. Without a clear certainty that the client has a question, you should not approach him and offer your help.

The intrusive phrase "What interests you?", With demanding, impatient intonations in his voice, scares people away from your store. In the future, they are unlikely to want to go back to where such obsessive sellers are.

Nothing harms the image of a store more than “heavy” staff that puts pressure on the customer.

Unsuccessful and tactless replicas of the seller

Seller responses -> Buyer's psychological reaction (hidden or explicit)

What are you interested in? -> What's your business? How do I know what interests me?
Can I help you? -> Do I look like a wretched man? Can't handle it myself?
Show you something? -> Am I blind? I will not see it myself?

What you need?
What do you want to watch?
What will you buy? -> Am I in the store or under interrogation by the investigator?

Have you already chosen the right product?
Found it already? -> And I'm in no hurry! If you have no time, then I can go to another store.

The professionalism of the seller is to clearly feel the client, his needs and requests, to be able to present the goods on time, to guide the buyer through all stages of the sale.
Remember that the better you take care of the comfort of your customers, and will not annoy them like annoying flies - the more profit they will bring!

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Hello! In this article, we'll look at the essential customer acquisition phrases that drive sales.

Today you will find out:

Why is it so important to use the right words when talking to a client.
Examples of striking phrases that will grab the attention of buyers.
How to conduct a dialogue correctly.

The importance of the words of the first dialogue

Every person who sells any product or offers services knows and understands the importance of the first dialogue. It is precisely because of how quickly the seller will earn the buyer's trust, determine his needs and help with the choice, the level of sales depends, and, accordingly, his salary.

In practice, it turns out that getting the customer's location is not so easy. Surely everyone has found themselves in a situation when you go into a store, for example, to buy shoes. At the same time, you yourself do not know what you want, but at this moment the seller comes up and says the hackneyed phrase “What interests you?”. At this point, most of the buyers immediately answer, "I'm just looking," and leave the store.

In this case, the seller made several mistakes, due to which he lost the client. But if he was not so intrusive, showed creativity and earned your trust, then perhaps you listened to him, and he helped with the choice, after which you would buy shoes from him.

There are situations when well-written phrases for the store help to increase the amount of goods sold. In this case, you have to come up with slogans and interesting expressions, spread. Their goal is to interest the client and make them learn more about your offer.

The main purpose of customer acquisition phrases is to grab attention, gain favor, and build trust.

The main mistake many sales managers make is trying to sell a product right away. This technique rarely works, so the level of sales of such people is not very high.

How to use phrases correctly

Many managers mistakenly believe that salespeople should devote maximum time and attention to each customer. As a result, they get a result that they did not expect at all.

Example. The call center receives calls from customers and operators are obliged to communicate with customers as politely as possible, to try in every possible way to increase the call time and offer the maximum number of products.

The managers believed that thanks to this, the caller would like this attention, and he will get the maximum amount of products.

In practice, this backfired. A queue formed among the callers, followed by complaints that it was very difficult to get in touch with the operator. In addition, during the "sugary" conversation, the client had a double impression of a company that wants to "sell" a lot of products "jumping on its hind legs for this."

In order to really, you need the basics of correct and effective communication with clients. At the same time, it does not matter if you sell the goods by phone or communicate personally with the buyer.

We have developed a small instruction by which you can train your staff without any problems.

Step 1. Learning to classify people

You must explain to your employees that there are different types of buyers. One can impose some kind of product, while others cannot. One category of people is led to some phrases, and the other to others. Therefore, it is very important to divide buyers into categories.

There should be no more than 5 of them, otherwise it will cause confusion among the employees themselves.

We offer the following classification:

Girls- these are people who have been advised of one particular product. They don't want to listen to the advice the salesperson gives them. They came (called) to buy one specific product. There is simply no point in offering them something else, they will refuse.
Guys Is a category of people who do not fit into other categories.
Engineer- buyers who know exactly what they want to buy. They name the main characteristics of the product or a specific model.
Lord- a person who communicates with the seller in a technical language, in terms of numbers. He knows which brand or brand he needs, but cannot decide on a model.
Madam- people who speak the language of emotions. They want to buy something stylish, beautiful or exclusive. We decided on a brand, but did not choose a model.

It is important to understand that a "girl" can be both a representative of the stronger sex and a sweet lady. Categories of clients are not tied to a person's gender, social status or age.

Step 2. Before proposing something, let the client speak

In no case should a buyer be immediately "attacked" with his offers. You must understand what exactly he needs. To do this, you need to give the client an opportunity to tell why he came or called.

Empirically, it was found that a person needs 72 seconds to voice his desire and express himself. This is an average figure, so it is worth considering that some people may need more time, while others may need less.

After you listen to the client, you can enter into a dialogue. What exactly to say you should understand based on what category the buyer belongs to.

For example, "Guys", after they have expressed their opinion, you need to say: "I can offer a slightly more expensive option, but it will be cooler."

If the client is a "girl" or "engineer", then you are required to listen to them, accept the order and fulfill it. Any suggestions you make will be rejected in any case.

For "lady" the following is suitable phrase: "I can offer a model a little more expensive, but it is more luxurious than the previous version".

And the "master" will appreciate the remark: " There is a little more expensive, but this is a great professional model».

The most promising clients are considered "Mr." and "Mrs." It is with them that managers need to work.

By implementing such a customer classification system, you will quickly see how effective it is.

Background phrases and common examples of words that are used when working with a client

Regardless of what exactly you are selling or what service you offer, the client needs to feel your sincerity. At the same time, you need to behave outside the box, be creative and start a conversation not with an advertisement for a product, but with a simple conversation with a customer.

It is important not to attack the client and try to lay out as much information as possible in the shortest possible time.

First you need to ask interrogative questions, thereby you identify the needs of the client:

"Which shade of this model do you like best?"
“A very convenient and practical thing! Don't you think so? "
"Why did you choose this particular model?"

After questioning behavior, you need to change tactics and clarify the situation with the following best phrases:

"It seems to me, or you doubt that ..."
"Tell me, I understand you correctly ..."

Very often the client needs the advice of the seller. At this point, you provide support and assistance with the following words:

“If I were in your place, I would not hesitate for a minute”;
“I am 100% sure that you will not regret your choice”;
"You have very good taste."

In the event of any difficulty, you must take a position of understanding. After the client voices his problem, you need to answer something like the following:

“I understand you very well, because my friend also faced a similar problem. But she found a way out ... ";

In their work, salespeople, managers and all people who want to get a buyer must remember that in their work you cannot use the phrase "Are you interested in something?" and use a crushing gaze. The buyer automatically replies negatively and leaves.

Bright phrases, as well as advertising replicas that perfectly attract the attention of customers

Often, it is non-standard phrases that help sales agents find new customers. Most often, such phrases are of an advertising nature. But don't be afraid of them. Here are some of the most successful expressions.

Phrase	Her goal
"Have you already become a participant in our action?"	The client gets interested, he starts asking questions himself and a dialogue is quickly struck
“If you recommend our store to your friends, then you will receive bonuses that can be used on your next visit. What do you think of it?"	This phrase encourages the client to advertise your business and make purchases in the future.
“If you need to consult with your soul mate, you can do it right now. What phone number should I dial? "	This statement will allow you to retain the customer and will help ensure that the purchase will be made from you, and not from a neighboring store, for example
"May I consult with you?"	Thanks to this question, you achieve the client's favor, after which it is easy to establish an open dialogue
"Now I will name the total amount, which includes all discounts."	Hearing the phrase, the client understands that bargaining is pointless and the price is final, therefore he does not ask any more questions related to the price.
"I understand you correctly, do you want to purchase a high quality product for the lowest price?"	By asking this question, you show that you are interested in the customer's needs.
“Soon we will be holding an interesting event. To reserve a place for you? "	Advertising phrases like these are appropriate if you are offering an expensive product. At such events, customers get to know the brands and do not feel the obligation to buy anything.

Conclusion

The secret of a professional salesperson is that he knows how to choose the right moment when to approach a client and offer his help. At the same time, he selects the right words that show his sincere interest.

Do not be afraid of non-standard situations and improvise more often! We are sure you will succeed!

Phrases for sellers

Using the right phrases for salespeople can be critical, especially at the beginning of a conversation. You will never get another chance to form the right impression. Either you successfully start communication, and your phrase will help you make contact, or communication will not take place, and your commission will go along with the buyer. The seller's phrases to the buyer should evoke the desire to maintain the conversation, and not look for an excuse to refuse it.

Below we provide a list of phrases from a sales assistant that are undesirable for use because they have long acquired the form of a "hackneyed cliche", are perceived by buyers negatively, and can often irritate them. In some cases, these phrases will work if a person urgently needs something or if he came to buy in a good mood. But more often than not, using these phrases will incur anger, boredom, or create a negative image in the mind of the buyer.

List of unwanted phrases from the seller:

How can I help you?

Anything to suggest to you?

If you have any questions, please contact (the phrase for sewing off the buyer)

Are you interested in something? ("No, I just stand there for half an hour and look at the window!"

Good day! My name is Maxim. I AM . How can I ... (the buyer did not listen to the end and was already asleep)

Hello, my name is Maxim, I will be your seller! (too arrogant phrase, moreover, this is how waiters usually establish contact)

I can advise you ... (ready to advise, then be ready to answer for the advice!)

How much are you counting on?

But how, then, to start a conversation? Are there any correct salesperson phrases and examples of working phrases that help establish contact? Yes, there are such phrases! And they work best when they are tailored to your store, assortment, and specific salesperson.

Mentality, culture, and customary forms of communication play an important role in the use of words at the beginning of a conversation with a customer, which may differ from each other even in neighboring cities, not to mention different countries. We invite you to get acquainted with the list of phrases used by sellers in various countries of the world. Your task is to think about which phrases are suitable for the buyers of your store, and which ones are definitely not!

Sales assistant phrases for all occasions:

Good day! It's great that you came to us!
Welcome to the most hospitable store!
Could you help us? We want to put a new carpet here. Which of these designs do you like best?
(Walk by holding several small boxes.) Could you do me a favor? Please correct the top box. You know, if one falls, then everyone will collapse.
I noticed that your daughter's ears are pierced. I also have a girl about her age. She dreamed about it so much

I AM I see a jacket with the name of a rock band on you. Would you be at their concert yesterday?
May I ask you? Do you think women prefer to get candy or flowers on Valentine's Day?
I noticed you left the barber shop. Which master do you have a haircut?
It's very hot outside today, isn't it?

Twins! Twice the hassle, twice the joy! How old are they?
How did you celebrate yesterday's holiday?
What a gorgeous dress! How long do you think it took to sew on all those sequins?
You have a wonderful French braid. How long did it take?
Someone was today in McDonald "s ! Your children are also constantly asking for McDonald's? Mine are asking.
It is impossible to believe that it has not rained for so long. Have you already started storing water for future use?
I see you are wearing a Zenith T-shirt.". Do you think they will win the decisive match?
I spent the whole day in this store. What do you hear about the launch of the shuttle?
Three days off are coming. How is the traffic on the street?
Great tan! Is your skin color like this or just got back from vacation?

Did you watch the Oscar broadcast last night?
Oh, these are the new model skis! Where will you try them?
You bought so many books from the bookstore. What kind of books did you buy?
May I get your opinion? A customer has just ordered this model. Do you think we should order it too?
Lord, plaster! What's wrong with your hand?
We've had a little argument here. When do you think we'd better hang up holiday decorations in the store?

Checkout lines are one of the biggest problems in retail stores. What can be done so that the queues at the checkout counters do not interfere with the development of the trading business?

High-quality and comfortable service is an important component of the trading business. There are no trifles in this area. According to British researchers, each of us spends on average about a year in queues. Nowadays, when every minute is valuable, such time spent does not add to the attractiveness of a trade enterprise.

The presence of traffic jams can also reduce the flow of customers because, having seen a traffic jam, a potential buyer will not even enter the store. And if it does, it will quickly leave it without making a single purchase. There can be up to 90% of such clients. And in order not to lose his client, the store owner needs to seriously think about how to minimize the queues at the checkout.

The study says that a queue of three people seems to be comfortable to the buyer, with an increase in the number, psychological discomfort arises. This means that you need to closely monitor the congestion at the checkout and immediately take certain measures so that the queues do not grow.

Why are there queues in stores?

1. The cashier is not quick enough (no experience, skill or desire)

Such cashiers become especially noticeable in the evening, when there are most of the buyers in the store. If the cashier is slow, the line at the checkout will grow, the number of dissatisfied customers will grow. The next day, they most likely will not go to this store.

Working at the checkout requires automatism, which needs to be worked out. In addition, the cashier should be friendly and calm when dealing with clients. Otherwise, irritation will grow on both sides.

2. Equipment fails or is set to a not very high speed mode

Not everything depends on the person. Sometimes a technician can also create additional queues. Breakdown, malfunction, low speed of processes - such moments need to be foreseen, and if they appear, they must be quickly corrected. For example, when a pos-terminal - a device for accepting plastic cards for payment - takes a long time to process a request from a bank, then not only the cardholder has to wait for a "response", but also all the visitors in the queue of the store.

3. Wrong location of the checkout area

The checkout area is where shoppers spend more than 15% of their time. It is necessary to take care of the comfort in this area. From the very beginning, it is necessary to correctly design the checkout area, correctly positioning the cash register, showcases, shelves. It should be comfortable enough in the checkout area, the racks should stand firmly so that it would not be possible to break or drop them. In this place, it is necessary to provide additional ventilation so that in hot weather the conditions of stay in it are quite comfortable.

4. Rational use of the store territory

In an effort to save each meter of the trading area, the checkout area should not be reduced. If there is not enough space, then even a three-person line at the checkout will look like a large mass of people.

Be sure to take into account all these points, and then even existing queues at the checkout will not cause a decrease in customers in your store.

What else can be done so that the queues at the cash desks are not an obstacle to the development of the trading business?

1. Place self-checkout counters

According to the results of individual studies, it is the installation of self-service checkouts that is considered one of the main methods of “fighting” queues. Of course, not every buyer will immediately cope with this payment method, but the gradual accompaniment of this process by trade specialists will help buyers get used to this innovation. This will be especially valuable for those who are in a hurry and do not want to stand in lines.

Self-checkout counters take up less space. Thus, the traffic of buyers in the checkout area will be faster.

2. Train and motivate employees

Even if most cashiers are inexperienced or slow-moving employees, don't rush to fire them. Inexperienced need to be trained, to attach mentors to them from among experienced cashiers. Additional forms of motivation should be applied to the slow-moving. Material stimulation works best in such cases.

3. Use additional cashiers during peak hours

Use experienced cashiers during peak hours. Strengthen cash registers with employees of other departments, for example, through the involvement of sales consultants. Train sales consultants, motivate their work with additional payments. This is a good motivation for employees, within the framework of their working hours they will be able to perform their direct duties and additional functions. Your employees will become “all-rounders” and their value will increase. And the queues at the checkout will become smaller.

4. Install additional cash registers

Weigh your financial capabilities and, if the cash registers are really not enough, purchase additional cash registers. Such an acquisition is necessary when there are really not enough cash registers. Conduct research, analyze customer traffic in the daytime and in the evening. And if the problem with queues is only a shortage of devices, buy and install them. This will relieve cashiers, reduce queues at the checkout and attract additional customers.

5. Work out the staffing table

Optimize your store's staffing table. Pay attention to what time more cashiers are needed and it is at this time that you invite an additional number of cashiers. Employment by shifts or part-time is possible. Show all cashiers during peak hours. And for those who are comfortable with part-time work, invite for a specific time. Then, during the hours of a special influx of buyers, the queues at the checkout will be small. And at other times the cash desks will not be idle.

6. Engage buyers all day long

Queues at the checkout during peak hours will be small if the store provides additional measures to attract customers at other times. For example, you can announce discounts in the morning, and promotions at lunchtime. The flow of customers will be redirected, and the queues at the checkout will be even throughout the day.

Thus, using our small but very important tips, you can make your shoppers' stay in your stores more enjoyable. The queues at the box office will be small, and the stay in them will be comfortable.

Tatiana Zagumennova

How can a retailer get any customer to buy anything? There are several tricks, tricks, tricks that work flawlessly and one hundred percent for every consumer. In our material, we will tell you in detail about 11 of them.

How to get a customer to buy more

Each of us has come across such a situation more than once: getting on sales or in retail stores where promotions for the sale of certain goods are held, we seem to cease to control ourselves and buy everything in a row until the money in the wallet completely runs out.

At such moments it seems that we are controlled by an unknown force that makes us buy, in fact, unnecessary goods, succumbing to some kind of influence from the outside. It turns out that such sensations arise for a reason: a person succumbs to a cunning psychological influence, the result of which is hundreds of purchases.

Retailers today are actively using tricks and tricks to get their customers to buy more. Every salesperson can use them in his work, and for this it is not necessary to be an experienced psychologist or a magician.

How to get the buyer to make a purchase decision. Video

Types of marketing gimmicks for the client

1. "Free" gift

The vast majority of people subconsciously react positively to such ads and inscriptions as "The second thing as a gift", "Free delivery", "Find cheaper, and we will refund your money", etc.

But every retailer knows that any "free" gift is already "included" in the price of the goods that the buyer will buy for money.

This "trick" has been working for many decades in all countries of the world, and not only in retail sales, but also in catering establishments, telephone sales and many other areas.

It is the imaginary “free” that attracts the attention of a huge number of people who, for a start, simply go to the store to “see” what kind of “free” unprecedented action is taking place there, and there experienced retailers will do everything so that the client does not leave without a purchase.

Word of mouth also works great here. Learning about the “tasty” promotion in your store, the buyer will bring his friends and acquaintances there so that they can all together buy more things and get even more “free” goods as a gift.

Advice: Periodically arrange "free" promotions in the store, for example, "50% discount on a second pair of shoes" or "second thing at half price and an accessory as a gift" things or products that still cannot be sold in the near future.
Thus, the goods will go "into circulation" and bring some kind of profit. But when organizing such promotions, consider all the risks and benefits - it often happens that with an illiterate approach, retailers "go" in the red instead of getting an increase in sales.

Create a detailed customer base using the Business.Ru CRM system. Conduct a detailed analysis of your target audience, identify its exact needs, forecast demand and thereby increase sales.

2. In the fight for red price tags

As you know, prices or price tags highlighted in red in retail stores affect buyers better than the red banner of a bullfighter on an angry bull - here the long-established association of red on price tags with price reductions "triggers" in the minds of consumers.

It is in red that retailers around the world are trying to highlight the size of the discounts, it is the red price tags that urge sellers to look in stores, promising discounts to their customers.

The retailer can use such an association to their advantage.

Advice: Not always, a red price tag in your store can "promise" a stunning discount for a customer - it can be small or very insignificant, or the price can remain generally the same, but the fact that the vast majority of consumers will subconsciously take goods with red price tags from the shelves is doubtful not necessary.

Therefore, it would be good advice sometimes to use such a move in your work and deliberately reduce the prices of expensive goods to a minimum, "hang" red price tags on them and wait until buyers buy everything in the confidence that they are making a profitable purchase.

3. We hide the most popular goods

Perhaps the most famous and popular, and therefore an effective technique in order to "motivate" store visitors to buy more, is the location of the most popular goods at the very end of the store.

Showcases with dairy products, bread, sausages in shops and supermarkets are always located in the farthest corner. The same rule applies to the most expensive and popular goods among the population.

Even on the product racks themselves, more expensive goods will flicker before our eyes, and their cheap counterparts will get lost on the lower shelves in the very depths.

This is due to the fact that a wise retailer will try to make the store visitor go as long as possible for the necessary essential goods and buy a whole basket of "related" goods along the way.

Advice: Place the most popular and therefore inexpensive goods in the store on the stands and showcases farthest from the entrance, but at the same time, place the most expensive and less popular items in the most conspicuous place - on the showcase, at the entrance and in places that will be seen even by those passing by ...

4. We sell goods in batches

A fairly widespread practice today for selling large quantities of goods is selling goods in batches, for example, according to the action "ten packs for 300 rubles."

At the same time, the discount, as a rule, seems insignificant, but this "trick" again affects such a simple human trait as the desire to save, even minimal.

Advice: Try to sell more and more promotional goods in the store, because it is to them that every customer subconsciously pays attention in the first place, and often does not think about why he needs 15 packs of paper towels with a purchase profit of ten rubles.

It is on this desire to buy at a discount and profit that an experienced retailer can “play”. Both the most popular goods and goods with an expiration date expiring in the near future and illiquid goods can be sold in "batches" - such goods "leave" under the "Ten for ten" promotion very quickly.

5. Promotion "one product in one hand"

Many retailers use this simple marketing ploy to grab the attention of customers - this is the so-called "shopper restrictions".

It is when the consumer is directly told that "this product is issued no more than two pieces in one hand", he begins to perceive it as special, unique and in demand.

Professional automation of retail inventory. Organize your store

Take control of your sales and track indicators for cashiers, outlets and organizations in real time from any convenient location with an Internet connection. Form the needs of outlets and the purchase of goods in 3 clicks, print labels and price tags with a barcode, making life easier for yourself and your employees. Build a customer base using a ready-made loyalty system, use a flexible discount system to attract customers during off-peak hours. Work like a big store, but without the cost of specialists and server equipment today, starting to earn more tomorrow.

This means that the consumer will strive to purchase this product more and more, as he will be confident that “since there is a high demand for it, it means that it will end in the near future, which means that you need to take more at once”.

Advice: Do not be afraid to add specialness to certain types of goods and place similar ads next to them. This artificially limited demand is sure to motivate customers to buy more.

6. Rule of nine

Each of us, taking a quick glance at the price tag in the store with the value: "19.99 rubles" will round the figure to 19, and not to 20 rubles - as it would be mathematically correct.

This "deceiving" effect of the human brain is called the "left signs effect": a person subconsciously rounds a number down even before he fully realizes its true meaning.

And despite the fact that in school we were taught to round numbers upwards from five to the decimal point, our brains automatically round numbers down. It is on this subconscious effect that a retailer can competently "play".

Advice: When creating and printing price tags, use numbers ending in 9, 95, or 99 - the so-called "charm prices". They will visually reduce the cost of goods for buyers and become more attractive to them.

7. We use color, light, aromas

It has long been proven that color, light, and aromas directly affect consumer buying activity.

We are talking about the release of the hormone of joy, which affects the purchasing activity, thanks to this hormone, a person is in a pleasant anticipation of shopping, subconsciously wants to buy more goods and please himself.

It is very easy to provoke the appearance of such a hormone "dopamine", which causes feelings of pleasure and satisfaction, in a customer in your store.

Advice: Use bright colors, as for grocery stores, it is better to place bright fruits and vegetables closer to the entrance so that a person can see them from afar and feel the pleasure of future shopping.

A good idea is “scent marketing” or some other “sensory marketing” - that is, influencing the feelings and emotions of buyers in order to increase sales.

8. The law of the right hand and the rule of the "golden triangle"

As you know, the vast majority of people spontaneously move through the trading floor in the counterclockwise direction, that is, they start bypassing the outlet to the right of the entrance. It is this rule that must be taken into account when placing goods on store shelves.

You should also remember the rule of the "golden triangle", according to which the most popular goods must be located in the depths of the store, at the most distant point - this will be the "top" of the golden triangle, and its two other corners constitute the entrance to the store and the checkout area.

It is in the area of the "golden triangle", that is, on the territory through which every customer will necessarily pass, that it is necessary to lay out goods that need the fastest sale - a person will go for the most necessary goods through the entire store, which means he will get acquainted with all the products and assortment and head to checkout.