Ready-made business plans car diagnostics. Business plan for organizing a post for diagnostics and repair of electronic systems of cars

Dear blog site reader! I present to your attention the first article under the heading "Ideas for Business". As you guessed from the title, we'll talk about how computer diagnostics, as a business, is a profitable business.

A person who has his own personal Personal Computer, will definitely be able to find a worthy use for it. It can be used in almost any area of commerce. Entrepreneurs, especially young entrepreneurs, often underestimate how useful a computer could be in a car service. And I will tell you that these opportunities are quite high, and you can easily implement this business with your wallet. In addition, computer diagnostics of a car today is enough promising service... All you need as a businessman is to buy the necessary equipment and rent a room, as well as to issue an individual entrepreneur.

The range of services provided, and the issue with the premises

It is possible to specialize in such types of services as diagnostics of injection engines, mileage correction and chip tuning. If there is a desire, then over time you can expand the range of services provided by more and more new proposals. Target customers will be owners of used cars. And diagnostics, you yourself understand, is a rather necessary procedure, and without it there is no way to check in what condition your vehicle is now.

Also, do not forget to buy an adapter to synchronize a car with a computer, as well as a special software and a scanner for diagnostics - a device that determines the thickness of the coating. Considering the issue of premises, the option of renting a garage for an auto mechanic is ideal. In the same place, if necessary, he could eliminate the found faults.

How much do you need to invest and what is the profitability?

Sounds like a cool idea! But, approximately how much do you need to invest in this idea? Well, I cannot name a specific amount. Well, as far as I know, the total costs should not exceed 130-140,000 rubles ... For the effectiveness of attracting clients, it makes sense to provide field services, but then, in this case, the prices for diagnostics will be higher.
What is the profitability? Today one car diagnostics costs
at market price of order 2000 or even 3000 rubles... Thus, your income can be from 50,000 to 60,000 rubles per month provided that you receive one order per day. The project pays off quickly enough, in just a few months. But, it is quite possible even earlier. It all depends on how productive you are.
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The main advantage is low competition, in addition, the investment in such a business idea is minimal.

The downside of a business idea is the difficulty in attracting a clientele. Very often, car owners do not trust small diagnostic offices, preferring to turn to a larger and more proven provider of such a service. Nevertheless, with a competent marketing policy, you can effectively function in this area.

How to implement?

If there is a lack of funding, the first step is to draw up a business plan with which you can contact an investor or a bank. This direction is quite promising, so that the problem with financing is solved quickly.

Initially, you should select the location of your vehicle diagnostic center. For this purpose, a garage that you own or lease may be suitable. If possible, it is better to locate the diagnostic center near roads with a short distance from the city center.

The next stage of the business idea is the purchase necessary equipment... For a car diagnostics business idea, you need the following:

mobile scanner;
a computer with an installed program for decoding malfunction codes;
adapter for connection.

The cost of such a diagnostic kit varies from 90,000 to 380,000 rubles. It should also be borne in mind that the diagnostic program should be regularly updated due to the increase in the number of car brands and related innovations. As a rule, the cost of updates does not exceed 4,000 rubles. Next, you should move on to the policy of attracting clients.

Marketing business ideas for car diagnostics

The basis of the marketing policy for this business idea is information content and conciseness. Here are some attraction techniques:

Low price policy. Here you need to analyze the auto diagnostics market in your region and find out the average cost of such a service. It is recommended that you set a lower price at your diagnostic center. This will ensure your sustainable competitiveness.
Accompanying services. As a rule, the car owner can turn to the car diagnostics not only to check it, but also to provide temporary assistance. Therefore, it is recommended not only to look for faults, but also, for example, to unlock the doors with a scanner if the owner forgot the keys in the ignition or start the car without a key.
Correct ads. At the moment, the most effective are ads on the Internet, as well as their placement in parking lots and car dealerships. It would be advisable to place an ad on Avito or other sites. It is impractical to create your own website for this type of service due to low information saturation. In addition, it is necessary to order business cards, as they are advertising basis in this area.
Outdoor advertising. In addition to the sign at your diagnostic center, it is recommended to place pillars next to motorways. When a breakdown happens on the road, the car owner will contact you.

On-site autodiagnostics

This business idea should be highlighted separately. Most often, the car breaks down right on the road, or an error is displayed on the dashboard. In this case, the car owner's only option is to go to a car service, and if the car does not allow, call a tow truck, both are not always convenient and often expensive. On-site autodiagnostics allows you to deal with the problem right on the spot for a small amount.

For on-site diagnostics, you will need to purchase a mobile autoscanner, no more equipment is required. Additional costs are advertising costs as well as fuel. You can come to the place of call by your own car.

If you decide to open a stationary car diagnostics center, then you can implement such a business idea with an investment of 95,000 to 400,000 rubles. In addition, there is a possibility buy a ready-made business in the field of car diagnostics... Then you get all the information and help you need to set up your business. Price ready business will be from 75,000 rubles. and higher depending on the scale of the enterprise.

By implementing the business idea of auto diagnostics, you get stable income with minimum investment investment and short payback period.

Any activity related to cars is considered to be in demand and efficient, as well as profitable. It also includes an exit car diagnostics carried out directly on the road. This service is in demand, since people often experience breakdowns while moving on the roads by car. vehicle requiring urgent repairs... To do this, it is important to figure out what the problem is, what the diagnostics carried out by specialized equipment are used for.

Business brief analysis:
Business setup costs: 112 thousand rubles
Relevant for cities with population:from 10 thousand people
Industry situation:average level of competition
Complexity of business organization: 2/5
Payback: 2-4 months

A business based on the provision of a car diagnostic service does not require a room at all, since it is enough only to have a small garage where equipment for work is stored. However, it is still advisable to rent a small office. Creation of fame for the business is considered an important point, because otherwise people simply will not know where to turn.

One of the primary and most important tasks is drawing up a competent business plan for the future business, which should reflect all the steps to implement a business idea.

What is an on-site autodiagnostics

Almost every vehicle owner has encountered a situation when, while driving a car, a red icon appeared on the dashboard, signaling an error in the car. In this case, it is necessary to urgently contact a car service, but the car is not always safe to drive.

An error may occur, in which the car cannot move further, so the solution to the problem can be solved in two ways:

calling a tow truck, accompanied by the transportation of the car to a service or to a parking lot, and for this service you have to pay significant funds;
contacting a company that provides an on-site car diagnostics service, which will allow on the spot to determine the cause of the problem in the vehicle with minimal waste of money and time.

Important! To open this case, you will need specialized equipment with a long service life and ease of use, so if you understand the rules for working with it, you will ensure high-quality provision of services.

Often, the business idea of on-site diagnostics is combined with a stationary diagnostic center. In this case, the opening of such an institution will require quite significant investments, often exceeding even 500 thousand rubles.

List of possible services

High-quality diagnostic equipment allows a business owner to provide several services to potential customers at once:

body inspection, which usually takes a long time, and it is this service that is the most expensive;
vehicle interior check;
diagnostics of its engine;
study of the electronic system, for which a specialized scanner is used;
brake system diagnostics;
studying the chassis of the car using an external examination;
testing a car in road conditions.

Important! To provide these services, it is necessary that the staff has a qualified and experienced specialist who knows how to work with equipment, as well as who is well versed in the device and features of repairing cars of different brands.

Necessary equipment

To work in this field of activity, it is necessary to purchase high-quality and reliable equipment. It is considered quite simple and inexpensive, but it is important to carefully study all the rules for working with it. For on-site car diagnostics you need:

mobile scanner being universal equipment, and its price varies from 50 to 90 thousand rubles;
a thickness gauge that allows you to determine the thickness of the paintwork on any part of the car, and its cost starts from 10 thousand rubles;
a laptop in which a specialized program must be installed that decrypts various fault codes on different brands of vehicles;
adapter for connecting the car to the computer.

Important! The diagnostic software must be purchased so that you can enjoy all its advantages, and regular updates are also required, and this usually costs up to 5 thousand rubles a month.

How is the order going

The work of this organization is carried out in a certain sequence of actions:

Stage 1

Initially, it is necessary to advertise the organization in different ways, so that as much as possible is known about it. potential clients... It is important to focus on the professionalism of the organization's employees, as well as on the high quality of the equipment used for work.

Stage 2

Clients call the specified in advertisements phone to order services. The manager, who is always in the office, accepts applications. It is important during a telephone conversation to find out what the model and brand of the car is, as well as where it is located. This information will allow you to determine in advance where in the vehicle the connector is located, thanks to which it can be connected to a computer for diagnostics.

Stage 3

An employee of the organization travels to the specified address, where the diagnostic service is provided. For this, a special chip is connected to the vehicle connector. You need to go to the program installed on the computer to carry out the procedure. At its end, information will be displayed on the computer screen about the reason for the error, as well as what needs to be done to repair the vehicle.

Stage 4

The customer receives information from the company's employee about the existing malfunctions in the car, after which he pays for the call of a specialist. Usually, the whole diagnostic process does not take more than 3 minutes, after which a company employee can go to the next call.

Working according to this scheme, the organization can receive daily proceeds in the amount of 3 thousand rubles. from each employee.

Advertising and customer search

An important point effective work is a high-quality business promotion, and various methods can be used for this:

Promotion method	Its features
Word of mouth	Most effective method however, it is in no way dependent on the actions of the company. If really high-quality, effective and inexpensive services are provided, then clients will advise the company to their friends and acquaintances, which significantly increases the number of potential clients.
Social media	If you use the opportunities wisely social networks then can be attracted great amount clients. You can promote yourself or with the help of a hired specialist.
Creation of your site	Modern people prefer to find the services and goods they need using the Internet, therefore, having their own electronic resource on which information about the company and its services is located can attract many customers.
Placement of ads in different media	The traditional way of promoting effective development business.

Thus, for the development of the company, it is allowed to use several promotion methods at once.

Financial expenses

To open a business, 112 thousand rubles are required:

purchase of equipment - 70,000;
advertising expenses - 40,000;
business registration - 2,000.

To this must be added the costs of writing a business plan for an on-site autodiagnostics, which will become the "cornerstone" of the entire business. By this link, you can find a business plan for organizing a full-fledged car service, and

Buying a used used car is a real problem for car enthusiasts. Not everyone has enough experience to properly assess the condition of the car when buying. Therefore, specialists who are able to present the conclusion of an expert examination will always be in demand.

How to start a business based on car diagnostics?

A modern car is a complex technical device. It is possible to determine its true state only with special knowledge and experience, especially if you are not buying a new car, but with a used one. Many sellers give the car a polish and forget to clarify that the car has been in an accident or that the engine has been moved. A company specializing in car diagnostics provides technical assistance to buyers of used cars.

Business organization

To open a business such as car diagnostics, you need to register an individual entrepreneur. This is enough to provide pre-purchase assessment services.

It's great if there is an opportunity to purchase diagnostic equipment. In particular, you will need:

A device for determining the thickness of the coating - 7-10 thousand rubles;

Scanner for computer diagnostics of electronic systems - 50-100 thousand rubles.

It is also necessary to rent a room with a lift - from 10 thousand rubles a month in a small town and much more in a metropolis.

But you can start with minimal costs. For example, to purchase not new, but used diagnostic equipment.

There are no special requirements for the organization. You can go for checks in a place convenient for the client. But still, in order to qualitatively diagnose a car, it is necessary to raise it on a lift and check in detail the suspension, exhaust and brake systems, and so on.

Business payback

The cost of diagnosing the condition of one car is on average from 3 thousand rubles. If you buy new equipment and rent a room, then the initial investment will be approximately 70 - 130 thousand rubles. To attract customers, you can create a website and distribute flyers in places where potential car customers congregate. In the first months there will be few orders, but even if one diagnostics is carried out every two days, the investment will pay off in two to three months. The profitability of a business based on car diagnostics can be as high as 35%.

If you have ever encountered the purchase of a used car, then you probably know how much hassle this procedure can cause. This can be done in several ways. By monitoring ads on the Internet. Armed with newspapers like "Car Market" or "From Hand to Hand". And the most common way is to visit the car market. There are a lot of cars here. But there is also a high probability of running into scammers trying to sell "scrap" under the guise of a "live" car.

That is why many take with them friends who know at least a little about cars and can see the state of the car. After the car is selected, many buyers bring it to the service station for a more detailed check. But, alas, not everyone has friends who are well versed in cars, and in car services sometimes everything is scheduled for the day ahead. The bottom line is that there is a need for thousands of people to help them buy a used car. This means that this need must be satisfied.

Who is this business idea for?

First of all, this business can be taken up by service station workers. Especially the wagon masters who understand well both in engines, gearboxes, suspension, and in electrics and bodies. Naturally, an ordinary beginner who has never worked in such a field will not be able to provide such a service. If you have such knowledge, then everything is in your hands.

How to organize a helpdesk when buying a used car?

We propose to organize you a unique on-site car diagnostics service before purchasing. Why onsite? It's simple - all you need to start is your own car and inexpensive diagnostic equipment.

List of services for clients:

Checking the body (the most expensive part) and the car interior.
Engine diagnostics.
Diagnostics of electronic systems with a universal scanner.
Diagnostics of the chassis and brakes of the car, by external inspection.
Road test.

List and cost of equipment:

Thickness gauge for paintwork - the price is about 10,000 rubles, but you can rent it for the first time.
A universal automotive scanner - the price is from 40,000 to 80,000 rubles, but at first you can do without it.

Website creation with detailed description their services. After all, most of the buyers today begin their search precisely with ads on sites.
Advertising on car bulletin boards.
Advertising on car forums.
contextual advertising
Banners near car markets.

How much can you earn?

If you set the price for body diagnostics at 2000 rubles, and for the full 3500-4000 rubles, then by completing at least 5 orders per day, you can earn from 10,000 rubles per day. But this is an average figure. In winter, there will usually be fewer orders, but in the spring-summer period, if done correctly advertising campaign there will be no end to customers.