03.11.2017 Ekaterina SAMKOVA. Photo from the archive "VB"

What made you happy or upset, amazed and interested this week? Every week "Vecherka" asks its subscribers and readers about this.

"The anger of people upsets a little"

Anastasia Averyanova, merchandiser:

- Recently I went to the theater to see Fairy Tales from the Vienna Woods. Soloists and orchestra came The Bolshoi Theater Belarus. I don't really like classical music, but this time I really liked it.
In general, I work a lot, I rarely get to go out somewhere. When the weekend comes, I just turn off my phone and devote the whole day to myself, for example, watching my favorite films.
It's good that there are a lot of coffee shops in the city now. Almost everyone shopping center where I put the goods, you can have a cup of coffee.
The anger of people upsets me a little. Have to work with by different people but, for example, when I am not in the mood, I will never show it. It is a shame when they simply snort in my face at my friendly address. After that, the whole day is not set.

“I like the TV program“ Understand. Forgive "

Galina Borisovna Myagkova, pensioner:

- My great-grandchildren were born. Finally! Each time I watch them grow with affection. And I don't go out on the street often. Basically, to the clinic. To get to the doctor, you need to wait a long line. And I am a disabled person of the second group.
I love to read very much, I have a large library at home. Recently I like to watch the TV program “Understand. Forgive ": there are such vital family stories tell. But the fact that the series "1001 Nights" was moved to midnight is bad.

“I bought a refrigerator in installments. Here is the most enjoyable event "

Alexandra Khrapko, dispatcher:

- I recently bought a refrigerator. There was a good discount at Euroopt: they got a refrigerator for 620 rubles. I bought, however, in installments using the Halva card. Here is my most enjoyable event in recent years.
Now I work seven days a week, since a colleague went on vacation. Therefore, I get a little tired at work.
I really like to read "Evening Bobruisk" on the site on the Internet. Most of all I look at news and events.

"I'm not happy that Euroopt was converted into Brusnichka"

Tatiana Danilenko, pharmacist:

- I'll start with the negative. I am unhappy that the Euroopt store at 66 Ulyanovskaya Street has been converted into a Brusnichka discounter. It became completely inconvenient to make purchases. I liked it very much discount program in "Euroopt", I participated in the game "Luck to boot". And now you have to go to another store.
Of pleasant events last days can name my trip to Egypt. Rested! I always buy an all-inclusive package. Then this is a real rest, there is no need to worry about anything. In general, I try to take a vacation and go somewhere twice a year, to be charged with positive energy.

"I returned from Turkey, I have a lot of impressions!"

Tamara Mikhailovna Podvalskaya, pensioner:

- I have just returned from Turkey. I rested there for 9 days. A lot of impressions from the trip. I booked the tour in the Bobruisk travel company. It turned out quite inexpensively: with moving and living in a 4-star hotel, I paid about $ 380. How did you gather for the trip? And I prefer to save money, for example, I don’t take expensive products in the store.
And now I am moving away from the trip - every weekend at the dacha. This autumn, a very good harvest of courgettes. And I go to the forest all the time, picking mushrooms. And then I make marinades and freeze for winter.
That is why I have no time to be upset because I am busy with something all the time!

Mama, "There is panic in our city" - Lev from Bi-2 poured in and continued: "People in cars are worried - they are driving at a red light." Indeed, a slight panic swept through the ranks of Minsk residents. Suddenly, practically overnight, individual small Euroopts suddenly began to turn into Brusnichki. Apocalypse, judgment day, mother, are we all going to die? - in other words - does it mean that WE WILL BE MAKE AGAIN TO PAY MORE FOR HABITUAL GOODS ???

We decided to investigate the situation on the spot - and that's what we managed to find out.

The discounter "Brusnichka" is the flesh of the flesh Euroopt is his child. And this, by the way, is interesting. Why did Euroopt suddenly need a new discounter brand, if for years it has been thrusting into our heads what is the most real, cheapest and correct - read the most socially-oriented D-I-S-K-A-U-N-T- E-R-O-M in our socially oriented state? You know, something went wrong in the Kingdom of Denmark, if you needed to bring another discounter to the market, this time already guaranteed the cheapest - according to the statement of the chief operational boss of Euroopt, Mr. Zubkov. It is so guaranteed cheap that if you suddenly find a similar product in another trading network cheaper, you can notify the operator company and it promises to immediately reduce the price for it in all Brusnichki.

This is great, but it IS UNDERSTANDING. Recently, having completed in general terms the blitzkrieg of conquering the world to build the largest trade network in the republic, and this time - having finished it with a victory, Euroopt allowed himself to slightly finish the games of social orientation and bare the animal grin of capitalism, imperceptibly raising prices to the mainstream - now only slightly differing in price from competitors - and not necessarily downward. For example, the author of this article almost managed to buy Duracell batteries for 13 rubles apiece in the Euroopt hypermarket, while the same ones were found in the neighborhood in Hippo for 9 kopecks. Well, this is understandable - the purpose of the business is loot, whoever says anything. And also from childhood they told us - "trust, but check!" This is probably why Euro-wholesale marketing admonitions "check out the price!" many, including your humble servant, have not caused anything but an ironic grin for a long time. Already the desire to run headlong to check out for sure.

However, their games are even more confusing - if you don't know yet - the prices in different Euroopts differ - and the prices differ even in hypermarkets, even those located in the same area, for example, in the Leninsky district of Minsk. Apparently, the cunning marketers of Euroopt have found the same moves to count the money in our pockets, thus determining the solvency of each particular plot.

And here, at this interesting turn of history, Brusnichka appears. Here she comes again, as they say) My try number 5 number 2.

Damn burnt, but what about the prices ?? - and then, you know, he threw a bodyagi, you say. Yes, what's the price?

And here's what we decided to do.

Secretly sneaking into both stores (just a joke, the law permits such shooting): cheap and, as it turns out, not so cheap - we captured the prices for exactly the same products for you, so that you can stay in your home and without getting up from the couch - that's all, how we like to conduct our own investigation, how fundamental the difference is. And we will start, perhaps, with the leader of our rating of price fragmentation, which suddenly turned out to be the Jockey coffee, 100 grams. Either someone confused something, or it was conceived - but the difference in this position is very significant (2.33 rubles - Euroopt and 1.59 rubles - dear to the heart (yes, so quickly)) Brusnichka) and reaches an exorbitant 46.5% - i.e. almost 50%. See for yourself.

- Well, okay, and if the soul requires a holiday, as usual ??

- A holiday? I have them!

- Well, okay, and after the holiday to sit with a naked zhe? Is there anything in this case?

- Yeah, legendary rollton macaroshka packs, what would we do without them!

- Damn, this is all good, but I need vinegar!

- Yes please!

It should be added that no promotional activity is planned for the Brusnichek chain, in other words, there will be no additional discounts or promotions, and Euroopt accumulative cards are not valid either - buyers are invited to be content with the already lowest prices in the city.

What do you think about prices in Brusnichka, Euroopt, the intrigues of cunning marketers and about life in general? Let’s go to our forum, we’ll try the link below!

At the end of August, new stores in the neighborhood format appeared in Minsk under the new name “Brusnichka”. This is a project of the largest retailer in Belarus - the Eurotorg company, which owns the Euroopt network.

Five stores were opened in Minsk in two days. Three more will open in the coming days shopping facility... Shop area new network will be in the range from 250 to 500 sq.m.

The general director of Eurotorg, Andrey Zubkov, said in a commentary to Onliner.by that Brusnichka is positioned on the market as a discounter, and for more than 90% of the goods presented in stores, prices are lower than those offered by competing chains.

According to him, the control service of the Brusnichka chain monitors prices daily in hypermarkets and supermarkets of all trade networks in Minsk and sets the lowest price for exactly the same goods.

Moreover, if a buyer finds a price somewhere in Minsk stores that is lower than in Brusnichtsy, he can inform about it - the next day the price for this product will be lower than that of competitors.

In addition to the low price, the discounter format assumes a very narrow assortment of products. However, in Belarus, MART established mandatory lists of goods to be included by traders in the assortment lists of goods for stores with a universal range of food products.

So, for example, for a grocery store with an area of ​​200-399 sq.m. it is necessary to have 3-4 types of milk, 4-5 - fermented milk products, 10-15 types of yogurt, 6-8 types of cottage cheese. You need to have 20 types of juices and 15 types of wine alone. In total, the minimum assortment of a store of such an area should be more than 580 SKU.

For a store with an area of ​​400-649 sq.m. this minimum increases by about 30%. So in such conditions it is hardly necessary to talk about a full-fledged discounter format.

What is a discounter

A discounter or a low-price store is a store with a narrow assortment and a minimum set of services for buyers, at fairly low prices.

The management of such a store is aimed at reducing costs due to the minimalist design of the sales area, simplified display of goods, reducing the number of working personnel, limiting the range of products that should be sold in large quantities at the expense of low prices.

The first low-price stores (discounters) appeared in Germany in the mid-1950s under conditions of relative economic stability and minimal inflation. Today, such stores account for more than 40% of the total turnover, while the profitability retail space in such outlets it is ten times higher than in traditional supermarkets.

Hard discounter It is characterized by savings in personnel, product layout (predominantly pallet layout), a narrow range of goods, mainly a consumer basket. A striking representative of the hard discounter format is the German Aldi.

Soft discounter- a store of low prices, self-service format, goods slightly exceeding the assortment of the consumer basket.

It is also reported that Brusnichka does not accept discount cards Euroopt does not participate in its advertising games.

Oka shops are open on the street. Nikiforova, 2, st. Pritytsky, 110, st. Serdich, 7, st. Rafieva, 5, on Starovilensky tract, 77-65. Andrey Zubkov stressed that the possibilities of expanding the network in other regions of the country will be "further considered".