1.1 general organizational characteristics of the enterprise. Practice report: Characteristics of the enterprise, its functional activities and management features. Technical and economic characteristics of the enterprise

1. general characteristics enterprises (organizations)……………………...4

2. Marketing Plan…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

3. Activity plan………………………………….33

4. Calculation of planned profit and its distribution…………………………...39

5. Financial and economic indicators……………………………….......40

Conclusions…………………………………………………………………………..42

List of sources used………………………………………..44

Introduction
In the conditions of market relations, the enterprise is the main link in the entire economy, since it is at this level that the products needed by society are created and the necessary services are provided.

The main goal (mission) of the creation and functioning of the enterprise is to obtain the maximum possible profit through the sale of manufactured products (work performed, services rendered) to consumers, on the basis of which social and economic needs are satisfied. labor collective and owners of the means of production.

On the basis of the general mission of the enterprise, general company goals are formed and set, which are determined by the interests of the owner, the amount of capital, the situation within the enterprise, the external environment and must meet the following requirements: to be specific and measurable, time-oriented, accessible and mutually supported.

Each enterprise is a complex production and economic system with multifaceted activities.

Planning is the object of direct attention, both in scientific circles and in the practical activities of each enterprise. This phenomenon is due to the concept of management, which involves the coordination and direction of the development of the organization, not only based on current and retrospective data, but also due to the formation of future conditions for the development of the organization, optimizing its activities and preparing for possible positive and negative changes in the external and internal environment organizations.

The importance of planning, achieving and maintaining high rates of economic growth in order to ensure a higher standard of living for the population, is constantly and naturally increasing.

In any economic system, any form of ownership, planning and forecasting the activities of an enterprise is an objective necessity. This is especially important in a market economy, when enterprises are faced with the task of resisting competition, consolidating or increasing their market share, and resisting the influence of often unfavorable conditions. external factors. It is no coincidence therefore that largest enterprises in the most developed countries of the world are distinguished by a high level of planning of their activities.

The decisive role of planning in providing efficient operation enterprises in a market economy are emphasized by many prominent experts in Western countries. A clear definition of the goals of the enterprise and the conditions for their achievement, mutual linking and harmonization of production, financial and other indicators, coordination of the activities of departments - these and other elements of planning do not depend on the system of economic relations.

The purpose of this course project is to develop the current plan of KinderPhoto LLC.

To achieve this goal, planning should ensure the solution of the following tasks:

1. Consider the general characteristics of the enterprise

2. Define a marketing plan

3. Consider the activity plan of the enterprise KinderPhoto LLC

5. Analyze financial and economic indicators

6. Identify internal production resources 1 .

The object of the study is KinderPhoto LLC.

The subject of the study is the organizational and economic relations that arise in the process of personnel management in an organization.

^ General characteristics of the enterprise

The Company is a legal entity and owns separate property accounted for on its independent balance sheet. The Company is liable for its obligations with its property, may enter into agreements on its own behalf, make other transactions, acquire and exercise property and personal non-property rights, and bear obligations, be a plaintiff and defendant in court, arbitration and arbitration courts. Rights legal entity The company acquires from the moment of its state registration.

The Company has a round seal containing its full corporate name in Russian and an indication of its location.

The company has the right to have stamps and letterheads with its name, its own emblem, as well as registered in in due course trademark and other means of visual identification.

The Company has the right to open bank accounts in accordance with the established procedure in the territory Russian Federation and beyond 2 .

KinderPhoto LLC is a children's and family photography studio.

The extract from the register states:

Form of ownership (OKFS) - private.
Organizational - legal form(OKOPF) is a limited liability company.
Kinds economic activity(OKEVD) according to the constituent documents (the main ones are indicated): 22.15

Photo studio address: 117587 Moscow, st. Verbnaya d.8 b

On the Internet: http://kinderfoto.ru/, e-mail: [email protected]

This is a commercial legal form of association, formed by agreement of individuals who pooled their funds for the purpose of making a profit.

The authorized capital of the LLC is formed only at the expense of the contributions of the founders. LLC "KinderPhoto" is an enterprise providing photo services, a professional participant in the city's photo services market.

The location of KinderPhoto is not ideal for conducting business negotiations and making deals, the office is located 20 minutes from the Shchelkovskaya metro station on the territory of the industrial zone.

Children's Photo Studio. Provision of photo services to children's organizations. Departure of the photographer in children's institutions.

The company is engaged in children's photography in preschool institutions. The peculiarity of the work is that the company creates highly artistic photographs for children and their parents. Borrowing experience in the film and photography industry, we have developed own technology in the field of artistic photography, thereby developing their own unique and recognizable style.

Since 2005, KinderPhoto LLC has been operating in Moscow and major regional cities of Russia, for 6 years of work in the children's photography market we have taken a leading position

KinderPhoto LLC employs more than 80 professional employees.

The company has two contract departments and a processing department, where the photo is processed and printed. The contract department is considered the main one.

According to state standard RF GOST R 52112-2003 photo services is “the result of direct interaction between the contractor and the consumer, as well as the activities of the contractor, aimed at meeting the individual needs of the consumer (customer) in photography, chemical-photographic processing of photographic films, making photographic prints (photographs) on photographic paper and on various products".

The market for photo services can be divided into three main segments:

1. Photo equipment

2. Photographic materials

3. Photo services

Film development services, photo printing, processing digital imaging are not licensed, not subject to certification and are not included in the range of products and services observed by statistical authorities.

This fact makes it difficult to study this Market, the impossibility of continuous coverage of the Market participants, obtaining accurate quantitative characteristics of the Market.

The probability of new players appearing in the photo printing market is quite high. Despite the economic crisis, entry into the photo business remains relatively affordable.

Active users of the photo services of KinderPhoto LLC are consumers aged 16 to 30 years. Their joint share is 71.4%. The share of amateur photographers aged 31-45 is 16.7%, aged 46 and older - 11.9%.

The expected quality of services is determined by the following factors:

Wishes of customers of the service;

Personal perception of customers about the quality of service;

Service quality based on normative documents RF (consumer rights).

To formalize the relationship between the customer and the photographer, KinderPhoto LLC usually requires: a contract for photography, a protocol for agreeing on the price of photographic services, an act of work performed, an invoice (used only if the photographer works by bank transfer).

Usually, documenting services of a photographer occurs in the case of large, multi-day orders, when pre-booking the date of the photo session, as well as organizations with strict financial reporting: government agencies, banks, public organizations.

For your convenience, these documents can be found here:

In order to determine the desired level of service quality, KinderPhoto LLC must work with claims, conduct customer surveys, and explore the service market.

In the service quality analysis questionnaire, the following list of questions can be offered, the answers to which should be assessed on a five-point scale (5 - fully complies, 0 - not at all given in the company or service):

KinderPhoto LLC has modern equipment.
The rooms are individually decorated and pleasant to look at.
Employees of KinderPhoto LLC have a distinctive uniform and look nice.
The order is fulfilled right on time.
The staff of KinderPhoto LLC avoids mistakes in customer service.
Employees of KinderPhoto LLC always strive to help the client.
KinderPhoto's employees inspire confidence and trust.
Each client has an individual approach.
The goal of KinderPhoto LLC is to satisfy the needs and interests of the customer.
Employees of KinderPhoto LLC understand their customers.
The company is committed to the introduction of new technologies and development.
The company's employees constantly improve their professionalism.
Work is carried out in accordance with the requirements and wishes of customers.

Various organizations are involved in the life of any society. They are created for different purposes. But all of them are designed to provide material or spiritual benefits to a person, to provide services.

The activities of such social units are so diverse that it is difficult even to enumerate them. This may be an enterprise that produces all kinds of products, an institution in the public sector (school, hospital, etc.). It can also be a club or a party where people gather to freely express their views, communicate with like-minded people. The characteristic of the organization allows you to understand what type of activity it belongs to, what all structural units have in common. Man is a social being. Therefore, this type of communication as an organization is simply necessary for us.

General concept

To understand the main characteristics of the organization, you should first know the definition of this social unit. The word organize comes from the Latin language. In translation, it means “I inform”, “I arrange”. This is such a variety social system, with which certain group people come together to achieve a specific goal. They implement their thoughts, opinions, actions according to certain rules and laws.

This form of communication of people is the primary unit of society. The organization acts as both an object and a subject of society. Its boundaries are determined by the field of activity in which its goals are achieved. This community of people may consist of several structural elements, as well as be part of an even larger general group.

Peculiarities

The characteristics of the organization include a number of features. It should be said that this is an open system. This is because any organization interacts with the rest of society. To do this, three actions are implemented inside it. Initially, this isolated unit consumes, accumulates the necessary resources from external environment. These can be raw materials, materials, information, etc. Then the attracted resources are processed within the organization. Products are produced, services are provided, attitudes are formed, etc.

Such an organization has its logical conclusion. This is the release of resources. This social category directs the result of its activity to the external environment. Moreover, the company does this in order to obtain economic benefits. The service industry is also sometimes aimed at profit, but there are also organizations that were originally created to provide services for their own sake. This is their purpose of activity. Some associations are waiting end result in obtaining spiritual values. It all depends on the views and beliefs of the community.

Two views on the definition

A general description of the organization should be given based on the definition of this organization. It can be understood in two senses. The first approach considers the interconnected parts of a single whole. The internal orderliness of the entire group is provided by common goals and laws of behavior. The second approach defines organization as the process of all actions aimed at the formation of specific connections. The essence of this view is to increase the quantity and quality of communications over time. This process takes place in a certain space. For the functioning of such a system or process, people are guided by both creative inspiration and clearly regulated rules and norms.

Main characteristics

There are several signs by which the community of people is determined. This is a characteristic of the institution, clubs and so on have a number of common distinctive features. These include the availability of resources, openness to the external environment, the horizontal division of duties. Also, one of the main characteristics is the structure (the presence of divisions, several participants). This also includes the vertical separation of duties and the need for management.

Resources are the first criterion that the characteristics of an organization have. An example can be given in the process industrial production. In order for a company to make products, it needs materials, equipment, technologies, etc. The following immediately emerges from this criterion: since the organization needs resources, it has to interact with the environment.

Performing its functions, the company organizes the work of all departments, each of which does its job.

Functioning

The general characteristics of the organization reveals the principles of the flow of all its internal and external processes. In order to be able to work towards their goals, a group of people must perform all actions deliberately. For this, coordinating and executing bodies are appointed. Managers make decisions about the direction of activities.

Performers must implement this plan in accordance with their clearly assigned responsibilities. Moreover, they must do this work qualitatively and in full. This is how any organization works. This allows you to achieve your goals with a high degree of probability.

Company goals

Each organization, as already mentioned, gathers to realize its goals. This is the main landmark to which a specific set of people is directed. For instance, economic characteristic organization is always given on the basis of an indicator such as net profit. It is this criterion that can tell how the whole system worked.

But there are organizations with other goals. For example, a school strives to prepare the largest number of excellent students, to give the highest possible level of education. Goals can be intermediate, gradually leading a group of people to one common solution to a global problem. Without striving, movement, no company of people can exist.

Tasks

To reach its goal, the community of people must solve a number of problems. These are steps on the way to the main result. The characteristic of the organization involves the conduct of the entire process of activity according to a certain scheme. For successful work, you must first create, think over the mission. It doesn't have to be abstract. To achieve it, an action plan is being created. Goals are broken down into tasks, the solution of which can achieve the desired result.

Further, managers and performers are informed about their responsibilities. In order for them to be able to perform their functions, all connections between structural divisions are thought out, technologies, norms and standards of behavior are developed. The organization then absorbs the necessary resources. The whole system performs the tasks assigned to it, moving towards the final goal. Only the complexity of actions, coordination and control help to achieve the goal. The characteristic of the organization depends entirely on this criterion.

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History of formation and features of the development of the company

In 2002 CJSC "Snabzhenets" began its activities in Rybinsk with the sale of pipe valves, but only with legal entities. At that time the company had only 6 employees. By 2007, the company already employed about 45-50 people, a retail store was opened to work with individuals.

Suppliers

The main suppliers of CJSC "Snabzhenets" are the Cherepovets Metallurgical Plant, the Rybinsk Plant of Roofing Materials "Kroma TechnoNIKOL", as well as Moscow wholesale depots of building materials. Suppliers of pipe fittings are constantly changing due to the fact that prices in the regions often jump.

Enterprise goals

The main goal of CJSC "Snabzhenets", like any other commercial organization, is to maximize profits, reduce costs, increase client base, improve customer experience, increase market share, expand the organization.

2. "Fundamentals of Entrepreneurship":

The company CJSC "Snabzhenets" carries out its activities in the sale of building materials.

CJSC "Snabzhenets" has been operating since August 16, 2002 with a small assortment for legal entities, then, as it developed, the assortment expanded and the company began working with individuals.

When creating their own company, each entrepreneur must choose its organizational and legal form in accordance with the Civil Code of the Russian Federation. The organizational and legal form is understood as a way of fixing and using property by an economic entity and its legal status and business goals. The director of the firm decided to make a Closed Joint Stock Company.

CJSC has a certain similarity with another form of organization - LLC (limited liability company). The common features of these formations are that both the first and the second type of society have constituent documents, an agreement on the creation of a company, as well as its charter.

The authorized capital of this company is also prescribed, which is equal to one hundred minimum wages. In a CJSC, the authorized capital is expressed in shares that work within the structure. Actually, that's why it is called a closed society. The presence of a certain number of shares requires state registration. A state duty in the amount of 10,000-13,000 rubles is charged for registration. The period of registration of shares takes a relatively small amount of time. Most often, this takes a month and a half. All operations are regulated by the Ministry of Justice of the Russian Federation.

The advantage of a CJSC is that the resale of shares within the company does not require any registration or confirmation by government agencies. It is carried out through the conclusion of a contract "purchase and sale". After that, a record of the completed transaction is entered in the register of the company. Also, the advantage of CJSC is a high level of confidentiality. This aspect is especially important for people who do not want to disclose personal data, data about their business and other details of the operation of the enterprise.

Another clear advantage of a closed joint stock company is its high prestige. Being a founder and shareholder of a CJSC is very prestigious in business circles. Based on the foregoing, it can be noted that due to the prestige of this form of society, additional investments and various cash injections into production can be obtained.

Branches and individual structural divisions of the company have a round seal, which contains the following mandatory details: full or abbreviated company name in Russian with an indication of the legal form, state registration number according to the One state register legal entities.

The company maintains accounting records and represents financial statements in the manner prescribed by the current legislation of the Russian Federation.