Business plan of a cafe with ready-made calculations. Description of the project of the cafe. Environmental threats

Description of the cafe
Marketing plan
Step-by-step plan for opening a cafe
Step-by-step plan for opening a cafe
Calendar plan
Business plan content
4 ready-made catering business plans you can download right now
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Typical business plan for opening a small rural cafe to receive government support (grant). On the example of the Ulyanovsk region. The names of settlements and streets are taken conditionally.

The aim of the project is to create a cafe, which will be located in the center of Novoselki, Melekessky district, Ulyanovsk region at a distance of 10 kilometers from the city of Dimitrovgrad. This project is planned to be implemented in the form of an individual entrepreneur to reduce taxation and simplify financial reporting. The initiator of the project is the individual entrepreneur Ivan Ivanovich.

Which taxation system to choose

Throughout the entire period of the project implementation, a new one for Russian legislation will be used. taxation system- patent. Such a taxation system reduces the tax burden, allows you to maintain a sufficiently high level of wages, while paying a minimum tax levy, in comparison with other taxation systems.

The cafe is planned to be created to provide the population and guests of the village with quality services in the field of catering and the sale of related products, as well as services for holding celebrations and other events in the cafe for people with an average income.

The created enterprise is completed with new production equipment, furniture, other assets, including at the expense of own funds an entrepreneur and a subsidy (grant) to start-up small businesses from the budget of the Ulyanovsk region to start their own business. The total cost of the project is estimated at 720,000 rubles. The entrepreneur invests 58% of his own funds for the implementation of the project, and plans to attract 42% in the form of a subsidy. The budgetary payback period of the project is 36 months. The total payback period of the invested Money 24 months. In the Ulyanovsk region, public catering is one of the priority sectors of small business development. The absence of such forms of activity on the territory of a rural settlement automatically makes it very, very capable of subsistence.

The main competitive advantage of the project implementation on the territory of the village. Upper Melekess, which includes 5 settlements with a population of about 5000 people, is the lack of catering facilities and is located on the federal highway Dimitrovgrad-Kazan. This will allow attracting additional customers from among those passing along the highway. All this makes this project very feasible for implementation.

Registration and accounting

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Description of the cafe

The cafe will be located in the administrative center of Novoselki settlement. The federal highway Dimitrovgrad-Kazan passes through the village of Novoselki, which will allow attracting additional customers from the number of long-distance truck drivers passing along this highway.

The opening of the cafe is expected with a capacity of 30 seats. A mid-priced café aimed mainly at middle-income visitors. In addition, festive events will be organized to hold all-Russian holidays, proms, corporate evenings, weddings (read in more detail how to make money on organizing weddings). It is also assumed the possibility of holding funeral dinners, as one of the services of this public catering point. To finance the project, it is planned to receive a subsidy (grant) for the development of their own business, allocated from the budget of the Ulyanovsk region in the amount of 300,000.0 rubles, as well as invest their own funds in the amount of 420,000.0 rubles. The funds, which are planned to be received in the form of a grant, are planned to be used in full for the purchase of equipment, i.e. fixed assets with which the activity will be carried out.

For the organization production process it is supposed to conclude a lease agreement for the premises free of charge. The premises are located at the address: Ulyanovsk region, Melekessky district, p. Novoselki, st. Lenin. At the moment, such an agreement has already been concluded, the implementation of the project is possible.

What equipment is needed for a cafe

technological equipment (stoves, ovens, microwave ovens, refrigerators, cutting tools, dishes);
furniture;
repair the cafe premises.

Indicators of social and economic results of the project

1. Registration of a new small business entity on the territory of the Melekessky region;

2. Development of the village infrastructure in the direction of public catering;

3. Creation of 5 new jobs;

4. The receipt of tax payments into the budgetary system of the Russian Federation for three years will amount to more than 300,000 (three hundred thousand) rubles.

To start the activity, it is planned to create 5 new jobs to service the activities of the public catering center.

Planned staffing table

P / p No.	Name	Quantity, (people)
1	Cook	1
2	Auxiliary worker	1
3	Security guard	1
4	Bartender	1
5	Administrator	1
Total		5

Description of products and services of the cafe

According to the plan, the assortment of cafes will include:

first and second courses;
cold and hot drinks;
salads;
ice cream, cocktails;
desserts, pastries;
fresh juice.

During the daytime, the cafe will mainly serve the villagers who work in the territory of the settlement. It has already been indicated above that the number of such people will grow along with the growth in the number of subjects. entrepreneurial activity... And also, the cafe will serve drivers and their passengers passing along the federal highway Dimitrovgrad - Kazan, who need an inexpensive, tasty and hearty lunch. In the evening, mainly young people will be visitors, who will make appointments in our cafe.

A wide range of dishes is planned in our cafe. The variety of dishes on the menu will satisfy the most demanding customers and everyone will be able to choose something to their liking. Planned assortment of dishes:

1. Salads - 9 types (olivier, meat, vegetable, fresh cabbage, vinaigrette, carrot salad, caesar, mimosa, cheese);

2. Snacks - 6 types (cheese and sausage cuts, vegetable cuts, etc.);

3. First courses - 5 types (soup, borscht, pickle, hodgepodge, okroshka);

4. Hot meat dishes - 6 types (dumplings, manti, cutlets, meatballs, fried meat, chicken legs);

5. Side dishes for meat - 5 types (boiled and fried potatoes, french fries, rice, spaghetti in mushroom sauce);

6. Desserts - 12 types;

7. Drinks - more than 40 types.

In the future, the range of dishes is planned to be expanded.

Marketing plan

In order to promote the services of our cafe, we will need to prepare a colorful sign that will attract customers, which will also indicate the benefits of eating in our cafe. For example, "Business lunch for 100 rubles." It is also planned to place information about our cafe in newspapers and message boards (for example, on the AVITO free bulletin board), different bases data, including telephone directories. To make and install a billboard on the Dimitrovgrad - Kazan highway. For regular customers it will be possible to provide discount cards, which will be an additional incentive to have lunch or dinner with us. Acceptable cost of services will allow the population of the village to carry out various ceremonial events in our cafe.

Due to the absence of similar cafes on the territory of Novoselki, there will be no competition at all. The main difficulty will be when receiving orders for holidays and parties. In order to transfer this kind of holidays from the home environment to our cafe, it will be necessary to establish a positive image of our cafe. New cafes are unlikely to appear. Currently, there are no projects to open cafes or canteens on the territory of Novoselki settlement.

This project provides for the creation of an enterprise that should occupy the currently empty niche in the public catering market in this rural settlement. In case of successful implementation of the project, a place for rest and food for citizens will be created on the territory of the village, which will be able to give a positive impetus to the development of the territory, provide the necessary food for the enterprises under construction. settlement and surrounding areas.

Step-by-step plan for opening a cafe

The first step in the implementation of a business plan for opening a cafe will be conclusion of a lease agreement... At the moment, such an agreement has already been concluded. This will be followed by the development of design and repair of the premises, its further design.

What equipment to choose for a cafe

The following equipment is required for the cafe:

plates;
ovens;
production tables;
sinks;
tables and chairs;
tableware;
bar counter;
hangers;
music center and TV.

It is worth noting that it is better to purchase equipment for cooking food of good quality and at an affordable price. A contractor has already been found to conclude a contract for the supply of equipment, whose office is located in the city of Ulyanovsk. List agreed necessary equipment, prices and order of delivery.

The next step is to design the menu. Immediately, we draw your attention to the fact that visitors will be offered a wide choice, and everyone can satisfy their culinary desires in our establishment.

Personnel selection is planned to be carried out before the opening of the cafe.

The number of staff and salaries are presented in the following table:

P / p No.	Position	Quantity, (people)	Salary per month	Salary per year
1	Cook	1	8000	96 000
2	auxiliary worker	1	6000	72 000
3	bartender	1	8000	96 000
4	security guard	1	7000	84 000
5	administrator	1	8000	96 000
TOTAL		5	37000	444 000

Step-by-step plan for opening a cafe

conclude a lease agreement for premises free of charge;
purchase the equipment necessary for organizing the production process;
make repairs and additional equipment of the premises;
buy furniture;
to produce recruitment;
obtain permission to provide services in the field of public catering;
conclude an agreement for the supply of raw materials and consumables.

The amount of revenue from the provision of services in our cafe will depend on the season and the month. On average for settlement period(5 years) revenue will be 183,500 rubles. per month. Costs will also depend on these factors. The costs include the costs of purchasing raw materials, labor costs, paying taxes and fees to the Pension Fund of the Russian Federation, transportation costs, electricity, and will average 151,500 rubles for the calculation period.

Calendar plan

The main objectives of the enterprise, with the aim of starting a profitable activity, are:

Carry out organizational measures to conclude a lease agreement for the premises free of charge, located at the address: Melekessky district, Novoselki, st. Lenin;
Conclude contracts for the purchase and installation of the necessary equipment. For this, it is planned to spend 300,000 rubles received in the form of grant support for start-up entrepreneurs and 14,950 rubles of its own funds;
Purchase the necessary furniture to carry out activities. At this stage, 120,000 rubles are needed, which are planned to be spent at their own expense;
Spend renovation work into the room;
Get required permissions to start activities;
Conclude contracts for the supply of raw materials.

The list of the main stages of the Cafe project implementation and the need for financial resources for their implementation

P / p No.	Name of the project stage	the date of the beginning	expiration date	Stage cost
1	conclusion of a lease agreement	01.08.12	10.08.12
2	purchase of equipment	September	October	314950
3	buying furniture	September	October	120000
4	decoration of the room	September	October	285050
5	obtaining permits	September	October
6	conclusion of contracts for the supply of raw materials, products		October
7	Beginning of work		November
TOTAL				720000

It is assumed that the cafe will reach the planned sales volume in the second month of work in all positions, except for the organization of set meals, for which the planned volumes will be reached in the fifth month, and for celebrations, for which this period is 6 months. This is due to the fact that reaching the targets for organizing set meals and holding celebrations requires building reputation and fame (forming consumer habits).

How much money does it take to open a cafe

The cost of this project is 720,000 rubles, of which:

subsidy (financial assistance) - 300,000 rubles in the form of a grant from the regional budget;
personal funds - 420,000 rubles.

The amount of 300,000 rubles in the form of a grant from the regional budget and 14,950 rubles of own funds is planned to be spent on the purchase of equipment necessary to start the cafe and 14,950 rubles of own funds:

P / p No.	Name	Quantity	Price
1	Meat grinder	1	22700
2	Cutlery counter	1	17800
3	Cold appetizer counter	1	46800
4	Bain-marie for first courses	1	30700
5	Checkout booth	1	22000
6	Bain Marie for main courses	1	41700
7	Refrigerating cabinet	1	25600
8	Washing bath	1	4350
9	Production table	1	3950
10	Electric stove	1	32100
11	Roasting cabinet	1	40600
12	Deep fryer	1	6600
13	Rack	1	6050
14	Chest Freezer	1	14000
	TOTAL		314950

Own funds are planned to be directed to:

1. purchase of furniture, household appliances- 120,000 rubles:

tables - 8 * 1500 = 12000 rubles;
chairs - 32 * 600 = 19200 rubles;
music center - 1 * 15,000 = 15,000 rubles;
TV - 1 * 30,000 = 30,000 rubles;
microwave oven 1 * 5000 = 5000 rubles;
juicer 1 * 5000 = 5000 rubles;
dishes - 33800 rubles.

2.Repairing the premises - 285,050 rubles:

ceiling and wall decoration;
laying linoleum;
lighting installation;
roof repair.

For tax purposes, a simplified patent-based system was chosen. Article 346.25.1 of the Tax Code - Features of the application of the simplified taxation system by individual entrepreneurs on the basis of a patent (introduced by Federal Law No. 101-FZ of July 21, 2005).

Insurance contributions to the Pension Fund of the Russian Federation and the Compulsory Medical Insurance Funds for employees for the month will be 12654 rubles, with the payment of a total rate of 34.2% of the wages fund. Fund for payment of labor per month 37,000 rubles:

- Contribution to the Pension Fund 37000 * 26% = 9620.0

- Contribution to FFOMS 37000 * 3.1% = 1147.0

- Contribution to TFOMI 37000 * 2% = 740.0

- Contributions to the Social Insurance Fund 37000 * 3.1% = 1147.0

The amount of personal income tax paid for employees per month will be: 37,000 * 13% = 4,810 rubles.

Insurance contributions to the Pension Fund of the Russian Federation and the Compulsory Medical Insurance Funds for employees for the year will be 151,848 rubles, with the payment of a total rate of 34.2% of the wages fund. Fund for wages for the year 444,000 rubles:

- Contribution to the Pension Fund 444000 * 26% = 115,440.0

- Contribution to FFOMS 444000 * 3.1% = 13764.0

- Contribution to TFOMI 444000 * 2% = 8880.0

- Contributions to the Social Insurance Fund 444000 * 3.1% = 13764.0

Personal income tax paid for employees per year will be 444,000 * 13% = 57,720 rubles.

For the billing period (5 years), insurance premiums to the Pension Fund of the Russian Federation and Compulsory Medical Insurance Funds for employees will be:

- Contribution to the Pension Fund 444,000 * 5 * 26% = 577,200.0

- Contribution to FFOMS 444000 * 5 * 3.1% = 68820.0

- Contribution to TFOMI 444000 * 5 * 2% = 44400.0

- Contributions to the Social Insurance Fund 444000 * 5 * 3.1% = 68820.0

Personal income tax paid for employees for 5 years will be 444,000 * 5 * 13% = 288,600 rubles.

Also, entrepreneurs pay for themselves insurance contributions to the Pension Fund of the Russian Federation and compulsory health insurance funds in the amount determined based on the cost of the insurance year.

The cost of the insurance year is determined as the product of the minimum wage (minimum wage) established at the beginning of the financial year for which insurance premiums are paid and the rate of insurance premiums to the corresponding state non-budgetary fund, increased by 12 times.

Thus, insurance premiums for the planned year will be:

- Contribution to the Pension Fund 4330 * 12 * 26% = 13509.6

- Contribution to FFOMS 4330 * 12 * 3.1% = 1610.76

- Contribution to TFOMI 4330 * 12 * 2% = 1039.2

- The total burden of insurance payments for the year will be 16,159.56 rubles. For five years, 16159.59 * 5 = 80797 rubles 95 kopecks will be paid.

This project will pay off in 3 years from the date of the start of activities.

1. Confidentiality 2. Summary 3. Stages of the project 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

How to increase your chances of success even before the start of the project

Before making a final decision on which direction to choose in the field of public catering, we suggest that you pay attention to other business decisions. It is better to invest a little time and a small amount of money now in detailed research of this niche than to regret a missed opportunity or a hasty decision later.

Which OKVED to choose for business registration

30 - restaurants and cafes: production, sale directly at the place of production, sale of drinks, provision of food in railway cars and ships, sale of food outside of enterprises;
63 - sale of food products through special machines;
40 - activity of bars;
52 - delivery of food products for public catering.

What documents are needed to open a business

To open a cafe, registration of entrepreneurial activity will be required, which is carried out at the location of the future cafe. There is no choice of legal organizational form when starting a catering business. When registering a small cafe, it is best to give preference to an individual entrepreneur. You also need to have:

Business lease agreement;
SES permit, which is issued by Rospotrebnadzor;
Fire Inspection Permit;
Permission from the local administration to open a cafe in a specific location;
The approved program of production control of the cafe;
Service contracts for cafes, which are concluded with utilities and other services for garbage collection, air conditioner maintenance, disinfection, etc.

You may also need contracts for dry cleaning of accessories that are involved in serving visitors: tablecloths, napkins, uniforms. The most difficult thing to draw up a package of documents will be in Rospotrebnadzor, which will require compliance with SNiPs. The easiest way is to open a cafe and legalize activities in the premises where the catering point used to be, in a shopping center.

Do I need permission to open a farm

When opening a cafe, you may need additional permission for:

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Restaurant business plan: general information+ choice of class and type of institution + 9 sections of the document + recommendations for writing a resume + 20 main stages of project implementation + 6 ways to attract audience interest + a typical list of equipment + cost and income estimates + 6 risk factors.

Back in the 18th century, the restaurant business was born for the first time. The modern catering industry is advancing with time, and today more and more investors are ready to invest their money in this business after they have studied the restaurant business plan in detail.

After all, the restaurateur at correct organization the institution will receive a pleasant reward for all the efforts made. The same applies to investors who want to make their own profit.

Even if your own funds are enough for you to start and you do not plan to attract investors, drawing up a plan for further actions to open a restaurant is the most important task at the first stage.

What is important to know before opening a restaurant?

The catering business is unlike any other. This is a very time-consuming, responsible business, which cannot be carried out “with our sleeves down”. Keep in mind - it is characterized by huge risks and unpredictability of the result.

To be successful, a future restaurateur must be informed in a variety of areas, since a restaurant is a unique economic unit. It is both a trade and a manufacturing enterprise, requiring from its future owner knowledge in areas such as design, architecture, cooking, and marketing.

Despite the fact that many tasks are assigned to personnel, an entrepreneur must understand financial matters, be able to work with people, control spending, product purchases, worry about providing good customer service, and more.

A great burden of responsibility rests on the shoulders of those who wish to open their own restaurant:

First, the restaurant business in Russia is still quite young. Only recently has the Russian food service market started to gain momentum. At the same time, a high level of competition has formed in this field of activity, and only strong players manage to stay afloat.
Secondly, even opening a modest restaurant is a costly business, both financially and temporarily.

Here are just a few of the responsibilities:

search and rental of premises;
development of a technical plan together with engineers, builders, designers;
preparation of a business plan for the institution;
purchase of equipment and its installation;
restaurant decoration;
provision of dishes and other paraphernalia;
the formation of a staff of employees;
conclusion of contracts with service companies for the removal, disposal of waste, etc .;
purchase of food, drinks;
menu creation;
financial troubles (billing, wages, etc.);
the content of the restaurant;
payment of rent, utilities, taxes, etc.

The audience loves not only tasty and healthy food, but also a pleasant environment. Therefore, the restaurateur also needs to create an atmosphere of hospitality and celebration in the restaurant, so that customers can have a tasty meal outside the home and have a good time. Only then will they return to the restaurant again and again.

As you can see, one cannot do without dedication to one's business in the restaurant business. However, the reward is well worth it. The minimum profitability can be 20-25%, and with effective management it reaches 60%.

If you are ready for this, think carefully about the type and class of the restaurant, its location and concept, because this will need to be reflected in the business plan.

1. We choose the type, class of the restaurant and the room.

Impossible without specifying the distinctive features of the restaurant and its type.

Restaurants can vary in the range of products they offer. These are specialized establishments where the menu is composed exclusively of fish, cheese, meat products, etc. These also include restaurants with an assortment of national / foreign cuisine. There are also non-specialized catering establishments.

In accordance with the location, the division occurs into:

restaurant cars;
food courts;
Heavenly restaurants;
hotel restaurants;
landscape restaurants, etc.

Based on the interests of the audience, they open healthy food restaurants, clubs, salons-restaurants.

The purpose of the premises and the composition determine their type of establishments - mobile, permanent.

Restaurants can be classified both by form and by level of service: buffet, catering, when food is delivered to a remote location on order, classic (with waiters).

There are 3 classes of catering establishments (hereinafter POP):

Lux - elite restaurants with high prices and appropriate level of service. Such establishments are also characterized by luxury, a rich menu, a wide range of services, the specifics of serving dishes, and a corporate identity.
Highest - Restaurants targeting middle-income diners. They are associated with comfort, a variety of both refined and ordinary dishes, the presence of a bar with a large catalog of cocktails, drinks, and originality of design.
First. In the language of restaurateurs, these are fast foods where people can order standard meal options at an affordable price. Self-service, simplicity of interior is typical for fast food.

Having decided on the type of your restaurant and the class to which it will belong, you need to choose a room. Location to some extent determines the future of the establishment.

If you want to provide a restaurant with a large flow of customers, consider options located in noisy urban areas, venues on busy streets. It is best when the restaurant is located in a location where both offices and residential buildings are located. Then the influx of people is guaranteed not only during the day, but also in the evening.

Before buying a premise or signing a lease, find out which company operated here earlier. Try to avoid places where establishments have repeatedly been declared bankrupt.

The winning criteria for the premises are:

How to prepare a restaurant business plan: compulsory components of the document

Any plan of this or that kind of activity describes the project, reflecting the goals of organizing the business, the stages of its implementation, marketing research, analysis of the competitive environment, financial calculations and other necessary information.

He can simultaneously act as a guide to further actions, and an assessment of the effectiveness of a commercial proposal used during negotiations with lenders to induce investment.

Obligatory components of a restaurant business plan are:

We suggest considering each item separately.

1) How does a ready-made restaurant business plan begin?

The executive summary is the “chapter” of the business plan and is one of the most important sections of the document. He is the first thing that investors pay attention to. However, they write it last.

This happens because the resume indicates short information taken from the entire restaurant plan. The overview section is designed to arouse the interest of creditors by displaying the concept of the establishment. The introductory part of the business plan shows how you are going to achieve your goals.

First, the name of the project is written in it. In this case: "Business plan ... of a restaurant." Instead of a pass, the specification of the institution fits, for example, a "fish restaurant". Further, important information about your future enterprise is indicated, given that their volume should not exceed 10% of all information (1-2 sheets of A4 format) set out in the plan.

So, it is reported: organizational and legal form, legal address, Bank details, the number of staff, goals and mission, the advantages of the institution, financial prospects, the amount required to open a restaurant, the sources of its receipt.

When writing a summary of the plan, you should adhere to business style, make paragraphs concise but informative. This section requires a clear statement of goals and an explanation of the essence of the project in a language accessible to readers.

In the introduction, you can use graphs and lists, but you do not need to overload the plan with them. When describing your business, focus on what it is good for, why it is worthy of creditors' attention.

If they are carried away by the resume, then they are guaranteed to study the entire document. Below you can see a restaurant business plan (example of writing a resume). By working with this pattern, you will simplify your task.

2) What are the stages of the project implementation in the business plan for the opening of the restaurant?

Usually, in this section of the plan, they first write: "starts from the moment of receiving the investment." After that, you must indicate the end of the period, say, 24 months. The stages of business implementation can be outlined separately in the Appendix, which must be mentioned in this paragraph of the plan.

Regardless of the format of the restaurant, you have to go through the following stages:

All activities are written in a plan indicating the conditions for implementation and the time spent on each action.

3) Basics of drawing up the characteristics of the object in the business plan of the restaurant.

The characteristic section of the business plan should provide general information about the restaurant. It substantiates the choice of the restaurant segment and the location of the institution.

In addition, the characteristics of the business plan must include:

POP price category,
determining the type of kitchen and equipment,
provision of basic and additional services.

Outlining the concept of a restaurant, you should describe the offered assortment of dishes. For instance: "In the" Health "restaurant, 45 dishes are available to customers: dietary meat, vegetable salads, low-calorie desserts + 20 soft drinks".

It would not be superfluous to mention in the plan the parameters of the room chosen for the restaurant, its capacity, the number of rooms, the presence / absence of a courtyard, and the style of decoration. When you're done with that, describe your target audience.

Based on this factor, the pricing policy of the restaurant is determined. The opening hours of the institution is another detail, the inclusion of which in the business plan is recommended.

And remember: this section helps the future restaurant owner and lenders see how the business will actually look like.

4) The importance of developing a restaurant marketing plan.

The marketing plan displays all the research you have done regarding modern trends market. Its importance lies in determining the direction of action.

This section in the restaurant business plan consists of the results of the analysis of the market situation, the wishes of the visitors, the assessment of the level of competition, the determination of competitive advantages.

When analyzing the current market situation, an entrepreneur should take into account external factors, including political, legal, technological, social, cultural. When examining market players, you need to weigh all sides - both strengths and weaknesses, business threats, opportunities.

Similar restaurants located in an area of 500 m can deprive you of 2/3 of your profits by luring visitors to them. Therefore, it is imperative to study local competitors.

Some turn to specialists for the analysis of competitors' activities. But the services of professional marketers will cost a restaurant owner a lot. The information required for the marketing plan can be obtained independently and free of charge.

To do this, follow the prompts in the picture:

If competing institutions are registered as legal entities, the legal way to obtain information about them, including financial statements, is to contact Rosstat.

You will have to pay for the service, and business data may be presented with low income, but this way you will find out the performance of competitors, the average bill for services of other restaurants and EPP.

Also in the public domain you can find information about the market situation. According to statistics for the past years, there are over 30 thousand POPs in the Russian Federation, and the premium segment restaurant business not so busy. If an entrepreneur decides to open a restaurant of this class, where there is no active competition, the investments made in the business will pay off relatively quickly.

Finding out how much Russians are willing to pay for food, services and leisure, you will be convinced that the amount of consumer spending does not exceed 4% (this is more than for health care and communications).

And the preferences of the population lead to their increase, therefore, the business of opening and running a restaurant is promising. Pay particular attention to customer potential analysis.

Rosstat will help you find out the turnover retail food and catering, which is important in business planning.

For 2016-2017 the following picture was formed:

Try to fill your marketing plan not only with text material. Numerical values, which, as a result of the work done, you may have a lot, display in tabular form. The best option would be to include a diagram in the restaurant's business plan.

At the end of your marketing plan, include a strategy, i.e. the course you have chosen to achieve high performance results. The business strategy is determined on the basis of various aspects, one of which is the formation of consumer opinion.

In the plan, mention the measures that will be taken to inform about the opening of the restaurant, create an image and attract the target audience:

(signs, stops, announcements on transport, radio, television, media), video, audio advertising;
creating your own web resource;
holding social events;
printing and distribution of promotional materials (brochures, posters, business cards);
provision of infrastructure;
creation good conditions labor.

Write in the marketing plan that you are definitely going to place information about the restaurant on the Internet, for which popular web sites and a business card site will be involved.

5) Development of the production plan of the restaurant.

The section of the business plan following the marketing one shows production capacity institutions, characteristics of the premises. It includes calculations of the costs of purchasing the necessary equipment.

For example, the cost of a standard distribution line used in fast foods starts from 750 thousand rubles. If you plan to prepare exclusive meals, the costs will be appropriate.

It is difficult to unequivocally estimate all the costs, but approximate calculations are required. Do not forget to write down in the production plan the total funds that will be spent on the purchase of furniture, bar counters, household items and equipment, tableware (dining room, kitchen, main and spare), attributes for sorting restaurant tables, interior decorations.

In addition, you will have to spend money on a program for automating the control and accounting system. The minimum price for the most advanced computer product R-Keeper is about $ 10,000. The cheaper option is Restaurant 2000. One more budgetary alternative can be "1C: Obschepit".

The expense item of the plan includes the purchase of vehicles that will be used in the future for various needs of the restaurant.

Equipping with EPP should be aimed at stimulating productivity growth, comply with safety regulations. Therefore, it is better not to spare money to supply the restaurant with high quality and efficient equipment.

The business plan indicates: name, model, quantity and technical specifications devices required for the restaurant.

For example:

electric stoves, ovens;
deep fryers;
microwaves,
refrigerated tables;
thermal showcases;
vegetable cutters, meat grinders or blenders;
coffee machines / coffee makers;
thermal pots;
kitchen scales;
racks for dishes;
ice makers;
washing baths, dishwashers;
refrigerating chambers.

Colorfully arrange the sorting items in the business plan:

6) What is the restaurant's organizational plan based on?

The sixth part of the business plan outlines organizational issues... It deals with the organizational and legal form of the restaurant, management and service personnel(quantitative / qualitative characteristic).

therefore organizational plan answers such questions:

What kind of specialists need to be recruited?
What will be the conditions and work schedule (permanent, contractual, etc.)?
What is the salary and so on?

The composition and number of personnel are influenced by:

the nature of the service (combined, self-service, by the waiters);
size, specificity and capacity of the restaurant;
% traffic on weekdays / weekends and holidays;
cost category;
assortment of dishes, etc.

The staff of the restaurant is usually: cooks, manager, hall manager, waiters, bartender (1-2 people), accountant, cleaners, cloakroom attendant, musicians, security.

The business plan also states the job responsibilities of each employee. For a waiter, this is friendliness and respectful, attentive treatment of guests, thorough knowledge of the menu, a neat look, correct filling of an invoice, calculation of guests, etc.

7) The financial part of the restaurant business plan.

The seventh point of the business plan is the least creative. It takes math and focus to figure out the cost of a project. The cost estimate contains the notional costs of paperwork, registration, purchase of equipment and other equipment, textiles, sewing of uniforms, printing of printed materials.

Also, separate items of expenditure in the restaurant business plan will be:

advertising;
room decoration;
rent and utilities;
salary;
taxes.

The calculation also includes funds spent on the purchase of food and drinks, and other costs of doing business.

After calculating your plan, you should have something like this table:

Then they begin to calculate the revenue, net profit. When the implementation program is drawn up, the supposedly low threshold of profitability, the plan of production volumes and the provision of services for the billing period are considered.

Having formed in financial plan loss and profit statement, cash flow, you will see a more real picture and understand whether you can "pull" a restaurant, how much you need to borrow.

The sources of financing are described in detail in the restaurant's business plan, the system of guarantees provided by you to investors, the projected structure of income, and key performance indicators are given.

Namely:

8) What risks are assessed in the business plan?

With all your efforts to convince creditors of the reliability of your restaurant deposits, potential risks cannot be avoided. Their detail and objectivity of the assessment depends on who you are drawing up a business plan for - yourself or investors.

First, you need to submit a list of the risks themselves. Secondly, describe in the business plan the actions that you are going to take if they actually occur.

Risks can be unforeseen when natural disasters occur, fires are not your fault. Then the losses are covered by insurance.

The second group of risks mentioned in the business plan is commercial... Such a threat looms when marketing research is poorly conducted, as a result of which competitors are underestimated, shortcomings in the analysis of conjuncture-forming market factors emerge, etc.

The third and fourth types of risks - economic and political, respectively. They can be less predictable, since they are caused by the political situation in the country, crisis, falling demography. Poorly matched restaurant staff is another reason for the risks.

Serious factors in the onset of bankruptcy of a restaurant or other adverse events can be:

In the conclusions of the business plan, its developer must summarize the work done. As a rule, here they go on a knurled, emphasizing that this kind of business is high-risk, but at the same time, promising and profitable.

From startup to success: opening a restaurant from A to Z.

How to write a business plan? Step by step guide

Restaurant business plan - an example to study

If after reading this article you still have questions, we recommend downloading any ready business the plan of the restaurant from the proposed samples.

Example # 1 can be downloaded from the link - https://depositfiles.com/files/4p7c5t40a
See example # 2 here - https://depositfiles.com/files/36w26z6xc
Example # 3 is clearly presented here - https://depositfiles.com/files/bj2rwhgoe

Restaurant business plan- the starting point of an entrepreneur wishing to occupy a niche in the catering industry. If the marketing and pricing policy, the approach to organizing all processes, creating a reputation has been correctly chosen, the restaurant will bring the expected profit.

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Today one of the most promising and rapidly developing areas of business is public catering. This industry has a dynamically growing turnover and generally positive dynamics.

In 2016, compared to 2015, the restaurant market showed slight growth and exceeded 1,350 billion rubles, according to the Unified Interdepartmental Information and Statistical System (EMISS), which is supervised by Rosstat. Growth continues in 2017. At the same time, the Russian public catering market remains far from saturation, especially in the regions far from Moscow and St. Petersburg.

Therefore, today the opening of a cafe is an expedient and promising business. Before starting a project, you need to conduct a thorough analysis and draw up a business plan.

As part of this work, we will analyze a family cafe with Italian cuisine, where it is pleasant to relax for both children and parents.

Success factors:

Affordable prices
Family format
Fast service
Convenient location
Modern interior
Nice atmosphere

The initial investment amount is 3 170 000 rubles.

The break-even point is reached at 3 month of work.

The payback period is from 12 months.

Average net monthly income 366 000 rubles.

Return on sales 21 % .

2. Description of the business, product or service

3. Description of the sales market

Every year the demographic situation in our country is improving: the number of families is growing, the birth rate is increasing. In the current rhythm of life, it is increasingly difficult for parents and children to find time for joint evenings. And the variety of taste preferences creates additional obstacles. Thus, the relevance of this project cannot be overestimated.

The target audience mostly represent families with children.

In an unstable economic situation, customers are redistributed from one segment to another. Thus, people who used to visit expensive restaurants are moving to establishments with a lower price category. And the habit of eating in public places remains with the population at any time. Subject to the optimal balance between price and quality, it is possible to capture a large chunk of the market.

4. Sales and Marketing

5. Production plan

The goal of the project is to open a family-style cafe.

Business registration

Organization of a cafe requires solving the following issues:

obtaining permits from the fire service and SES;
registration of sanitary books for all employees;

collection of documents (lease agreement; permission for placement in a specific room of a catering establishment; the results of a medical examination by personnel);
registration of the cash register;
conclusion of contracts for: garbage disposal, fire examination, fire alarm, panic button (security), deratization and disinfection, accounting support;
signing contracts for the supply of products.

Location selection

A large shopping center in any area of the city.

For the first 1-2 months, large shopping centers provide rental vacations. That is, during the preparation of the premises, you will be exempted from the payment for the premises.

Room characteristics

Area: kitchen - 40 m2, hall for visitors - 100 m2, games room - 60 m2;
Availability of water and electricity supply to the kitchen;
Ventilation, air conditioning, sewerage;
Capacity: hall - 60 seats, playroom - 15 children.

The interior of the room is in soft colors with bright elements. Clear zoning of the main hall and the room for children.

You can choose both mobile and board games as games. For those who are mobile, you can install a sports complex or a playground with a soft surface, swings, labyrinths and slides. Among board games, puzzles, mosaics, and construction sets are perfect.

6. Organizational structure

For the organization of any type of business, one of the most important factors is personnel. This project requires a team of 13 people:

Manager;
Cooks - 2 people;
Waiters - 4 people;
Administrator - 2 people;
Babysitters / animators - 2 people;
Kitchen workers for washing dishes and cleaning - 2 people.

The accounting department will be outsourced.

It is especially important to pay attention to the selection of chefs, because it is the kitchen that is business card catering establishments. Also pay attention to the selection of personnel to work with children. They must have experience, be especially empathetic, attentive and benevolent. After all, the quality of rest depends on the mood of the child, and, accordingly, the perception of your cafe by the parents.

The main goal of employees is to cultivate in customers the desire to return to your establishment again and again.

Basic requirements for personnel:

The presence of a medical book;
Work experience;
Neatness;
Accuracy;
Honesty;
Hard work;
Responsiveness;
Friendliness.

All employees, except for the administrator and manager, receive a fixed salary. The bonus part of the manager's salary - 2%, administrator - 1%. The waiters receive a tip.

A detailed calculation of the payroll, taking into account the premium part and insurance premiums for 24 months, is presented in the financial model.

7. Financial plan

Detailed sales plan for 24 months, financial results and forecast economic indicators business performance is presented in the financial model.

8. Risk factors

Despite all the obvious advantages, a family cafe, like any type of entrepreneurial activity, has its own risks.

Attention! The free business plan offered for download below is a rough guide. The business plan that best suits your business conditions needs to be created with the help of specialists.

Download a ready-made business plan for a cafe with calculations for free

What is a cafeteria, what are the trends in this market segment

We are faced with the task of opening a highly profitable catering enterprise in the form of a cafeteria in order to make a profit and satisfy the demand for catering services.

A cafeteria is a small outdoor establishment. It is equipped with tables and chairs, often a bar. The assortment includes only simple ready-made snacks, alcoholic, low-alcoholic, non-alcoholic and tobacco products.

Of course, the main focus of the cafeteria will be on beer and accompanying snacks, ice cream. During the summer period, the cafeteria is able to sell up to 2 tons of beer per month.

For the successful implementation of the project, it is necessary to determine the target audience and correctly choose the location of the cafeteria. The project will pay off faster if there are few catering establishments nearby in a similar price segment.

The markup on goods is also important.

It depends on what exactly you plan to make money on: on the cost of products or on its turnover.

The optimal markup for drinks is 100-150%. But for food, you can make a mark-up from 200% to 1000%.

Market analysts claim that such a cafe pays off in a season or two.

This market segment is constantly growing.

In 2015, the public catering market is projected to increase by another 20%. But even such rates do not fully satisfy the demand.

Business plan for opening a cafeteria from scratch

Material and technical base of the cafeteria

The main material and technical equipment of the cafeteria looks like this:

Tent or marquee;
Working furniture;
Refrigeration and trade equipment;
Tables and chairs;
Disposable tableware.

Another possible variant Is a trading trailer with tables and umbrellas.

Estimated costs

Taking into account one-time expenses and monthly payments, the cafeteria project will cost 1 million rubles. In the plan for the implementation of the project, a credit loan is assumed in the amount of the required amount for a period of 24 months.

The consumable part must include:

Taxes (on profit, on property, VAT, income tax, social benefits) - 71,200 rubles / month;
Salary - 253,980 rubles / month;
Garbage removal, electricity - 5000 rubles / month;
Toilet service - 18,000 rubles / month;
Plot for rent - 4000 sq.m .;
Commercial equipment - 302,000 rubles.

The purchase of products for sale will cost from 50 thousand rubles.

Estimated income

The profitable part must be considered on the basis of what we take the term of the project - a year or two. It will be formed at the expense of the cost of production (here we are talking about a margin) and the amount of goods sold (turnover).

Proceeds from the sale of drinks (minimum cost 55 rubles, from 600 orders per month) - from 35 thousand rubles. up to 1 million rubles. Proceeds from the sale of snacks and main courses (minimum cost - 85 rubles, from 190 orders per month) - from 16 thousand rubles. up to 500 thousand rubles.

The payback period of the project does not exceed 6 months. The profit from the project implementation over 24 months amounted to 15 million rubles.

Table # 1. Potential consumption of cafeteria services in Russia

Potential risks

It is necessary to realistically assess the risk factors in the implementation of the project. These include administrative obstacles and bureaucracy of the state apparatus, seasonality of the project, dependence on weather conditions, high capitalization of investments.

Conclusion

This catering establishment, in spite of the risks and large initial capital investments, is profitable and has a further growth perspective.

Opening a coffee shop from scratch

The cafe is a popular establishment not only among its clients, but also among entrepreneurs who have decided to start a business. To understand whether it is profitable this business In this article, we will reveal the following questions: where to start, registering a cafe, the nuances of choosing a room, a list of necessary equipment, what you need to know about hiring personnel, calculating profitability, and other concepts.

The job of a restaurateur is very difficult, but if you work with dedication, you can achieve great success. Provided the project is organized correctly, catering has always been considered a profitable business. To open a large restaurant, you will need large start-up capital, and in this case there are high risks that the business will not justify itself. The cafe is a smaller establishment, so the opening costs will be lower, and the risks will also be small.

Starting a cafe from scratch requires a business plan, because any business starts with planning. The key to the success of the future enterprise is the planned budget, volume and time of its implementation. As a sample, we will draw up a business plan for a medium-sized establishment.

It is supposed to organize an institution called "Sweet house".

Project goal: a compact cafe with a confectionery concept.

Description of the project: a small cafe in the city of Samara, located in the lively microdistrict "Bezymyanka". The rented space includes: 1 spacious hall for 35 seats, 1 kitchen area, 1 storage room. In this room, a cafe was also organized earlier, therefore, there are savings in capital repairs and re-equipment. The dining area and kitchen should be redecorated.

The concept of the establishment is a pastry shop, the main dishes are sweet products and desserts. The menu will also include regular meals, snacks and drinks. The average bill should be approximately 400 - 500 rubles. The target audience is children, students, families with children, employees of nearby offices, tourist groups.

The opening hours of the institution: from 10.00 to 22.00.

Market analysis: in the selected microdistrict there are a sufficient number of cafes of the same type, but there are no cafes with a confectionery focus. A distinctive feature of the institution will be an individual approach to each visitor, a willingness to prepare and serve a dessert that, for example, will not be on the menu. Daily selection of “dessert of the day” and setting a 5% discount on it.

Advertising campaign: a large advertising campaign will be held once, after the opening of the establishment. It is supposed to use social networks, radio advertising, distribution of leaflets on the streets as further promotion of the cafe to the market.

Equipment and furniture: the rented space already has some of the stationary equipment and furniture for the cafe, but you need to purchase the following:

Refrigerating cabinet (2 pieces);

Raw material processing table (1 piece);

Bar stand (1 piece);

Customer tables (15 pieces):

Chairs (35 pieces);

Wardrobe hangers (2 pieces);

Textile;

Employees: the staff has a two-shift schedule, so it is necessary to hire:

Administrators - 2 people;

Waiters - 4 people;

Bartenders - 2 people;

Cooks - 2 people;

Kitchen workers - 2 people;

Dishwashers - 2 people;

Cleaners of premises - 2 persons;

Accountant (freelancer) - 1 person.

Financial calculations: the cost of opening a cafe will be:

Rent - 100,000 rubles / month;

Purchase of products - 130,000 rubles / month;

Purchase of alcohol - 50,000 rubles / month;

Purchase of equipment and furniture - 500,000 rubles;

Payment of wages - 300,000 rubles / month;

Utility bills - 60,000 rubles / month;

Estimated amount start-up capital the opening of the cafe will amount to 1,150,000 rubles. The approximate profit will be 200,000 rubles / month. The approximate payback period for a cafe is 1-2 years of successful work. The profitability will be up to 40%.

Selection of conceptual focus for a cafe

How to open your own cafe? It is worth deciding on the concept of the establishment, who the cafe will focus on, what dishes will be on the menu, where it will be located. You also need to come up with distinctive feature institution, its zest, to attract the interest of visitors. It is very difficult to combine the chosen concept of the establishment in the future with the search for the necessary premises with the required technical and engineering characteristics. Very often the concept of a project has to be changed drastically due to the impossibility of finding a suitable building. Therefore, experts recommend that you first find a room, and then develop a concept, especially if the entrepreneur has limited financial capabilities.

The pricing policy of the cafe should correspond to its format and style. For example, if a cafe is youthful and is designed for a student audience, it is not worth adding expensive dishes and drinks to the menu, they will be in little demand.

Choosing a room for arranging a cafe

What else do you need to open a cafe? The main task is to find a room that will meet all the requirements for a catering establishment. The popularity of the cafe will depend on the favorable location of the cafe. For a small cafe, a room up to 200 m2 is suitable. Here are a number of principles that you need to adhere to when choosing a room for a cafe:

The cafe should be close to its consumer, for example, if it is a student cafe, it should be near the university, for a children's cafe, either an amusement park is ideal or shopping center etc;

Optimally convenient transport access to the institution is desirable;

Economy cafes should be opened in residential areas, elite cafes - in the city center;

If a cafe previously functioned in the selected room, and it was closed due to unprofitableness, you should not start your own business there;

Technical characteristics of the premises (water supply, sewerage, Electricity of the net, heating), must cope with the load assigned to them;

You should familiarize yourself with the urban planning plans in the area, whether reconstruction or demolition of this premises is planned in the near future;

You should find out if the redevelopment of the premises is legalized, if it was carried out;

You should find out whether it is allowed to place a sign with the name of the cafe on the facade of the building, as well as advertising posters;

Assess the possibility of arranging a parking lot for the clients of the institution;

The premises for organizing a cafe in it must meet the following requirements:

The technological zones of the institution should be located downstream technological process, for example: warehouses - production hall - trade and customer service area - administrative area;

There should be no barriers between rooms for quick movement between them;

It is impossible to allow the oncoming intersection of the movement of such processes as the supply of clean dishes and the removal of dirty dishes, the flow of raw materials and the removal of production waste;

The system of entrances and exits should be implemented in accordance with the layout of the premises, namely, the entrance to the visitors' hall should be only from the front facade of the building, the entrance and exit of the warehouse should be from the yard, the warehouse and production should not be walk-through;

It is necessary to organize the areas of the premises so that in case of an accident and emergency visitors could freely leave the building through an emergency exit;

The room must comply with fire regulations and standards;

Organization of premises for a cafe

In a cafe, any dish from the menu, before it reaches the client's table, goes through several production cycles in different technological zones... A properly organized cafe should contain the following areas:

1. Warehouses - these areas store raw materials, products for preparing meals from the menu, as well as kitchen utensils. Warehouses where perishable products are stored must be equipped with refrigerating and freezing chambers;

2. Washing shop - a room where dishes, containers, and inventory are washed. Must be equipped with containers, shelves, racks;

3. Vegetable workshop - here technological processing vegetables pass, they are washed, sorted, cleaned and cut;

4. Meat and fish shops - in this room they process meat and fish and semi-finished products from them;

5. Cold shop - designed for the production of snacks, salads, desserts and sandwiches;

6. Hot shop - there is the completion of the technological process of cooking. Designed for frying, stewing, baking hot dishes, cooking first courses. Should be equipped with ovens, stoves, refrigerators, tables, shelves and other equipment. The hot shop can also accommodate a confectionery section and a dispensing area;

7. Commercial premises (visitors' area) - in this area there is a direct service of visitors, there are trade showcases, a bar, a toilet room for visitors, a cloakroom;

8. Administrative premises - intended for the administration and employees of the cafe, these are rooms for work and rest of staff, bathrooms, showers, offices of the director, accountant and others.

The ideal option for organizing a business would be to buy premises for a cafe, but this option is not always possible for an entrepreneur. Therefore, with a small start-up capital of a businessman, renting a room will help out. Since it will still be necessary to carry out repair work in the room under the cafe, the scale of future repair plays a role in the choice of the room, for example, if the room already has a kitchen, warehouses and a hall, you only need to refresh them, but with bare walls you will have to work with zero and cash costs will be required large.

Starting the redevelopment of the premises for a cafe, you need to order the development of a project in a special organization, which will take into account all the requirements for a catering establishment. Further finished project the premises of the cafe must be referred to the Rospotrebnadzor for approval.

Business registration and reporting

To open a cafe, registration of entrepreneurial activity is required, as well as obtaining a number of permits and approvals for its operation. The following documents are required to open a cafe:

Coordination on the project of the premises (in the case of redevelopment of the building) from Rospotrebnadzor, fire inspection, architect, city administration - this project must be drawn up by a licensed body;

Notification of the beginning of the work of the institution from Rospotrebnadzor;

Coordination of dishes from the restaurant's menu in Rospotrebnadzor;

Obtaining a license to sell alcohol;

For tax accounting, the registration and legal form of activity management is ideal - individual entrepreneurship or a limited liability company.

But when choosing the specified form, some nuances should be taken into account.:

It is possible to sell alcohol (this list does not include beer, cider and beer drinks) only if it does not give such a right;

It is easier for individual entrepreneurs to register and maintain tax records;

A way out of the situation would be to register the cafe itself as an individual enterprise, and the bar as a limited liability company.

Single tax on imputed income is the optimal form of taxation for a cafe registered as an LLC. In this case, the premises of the leisure hall should not exceed 150 m2. For individual entrepreneurs, both UTII and the patent taxation system are suitable. For the latter, the area of the hall should be within 50 m2.

Accounting and tax accounting can be entrusted to an outsourcing company or you can hire a freelance accountant.

Equipment for cafes

To organize a cafe, you will need a lot of different equipment. It is classified depending on its purpose, namely:

Refrigeration - for storing food, drinks, semi-finished products and desserts: refrigerators, freezers, showcases;

Thermal - for cooking, bringing semi-finished products to readiness: ovens, ovens, stationary pans, boilers, display cases;

Mechanical - for preparing products for further processing: slicers, mixers, bread slicers, vegetable cutters, dishwashers, etc.

Others - equipment for neutral processes: dishwashing baths, tables, racks, carts, shelves, waste bins, and so on;

Bar - for serving the bar and preparing drinks and cocktails: blenders, coffee grinders, coffee machines, toasters, ice makers, juicers, etc.

Weighing - for weighing products, ready-made portions of dishes, and so on;

Meat and fish - for handling fish and meat: tops, saws, knives, meat mixers, equipment for cooking sausages, cutlets, etc.

Bakery - intended for cooking bakery products and flour desserts: kneaders, bread makers, pasta machines, etc.

Personnel search for a cafe

Finding staff for a cafe is not an easy task, because the success of the establishment depends on the level of training of the employees. The number of employees depends on the size of the cafe and its concept. All service and food service personnel must have medical books with the results of a medical examination.

When looking for personnel for his cafe, an entrepreneur should have an idea of what kind of team he would like to see, for example, cohesive, friendly, interchangeable and honest, ready to work in a team.

If not everything, then a lot depends on the chef in the cafe. The chef prepares the food that visitors order, and of course they should like it so that next time they come here again. At an interview when hiring chefs, you should ask them to cook something from the proposed menu - to assess their culinary abilities. The chef must not only prepare the food deliciously, but also arrange it beautifully. In a small establishment, the chef's duties include ordering and receiving food, as well as drawing up technological cards.

Organization of a cafe from scratch - difficult task requiring an impressive start-up capital. How much does it cost to open a cafe? The opening of a small cafe in the regional center will require up to 1 million 200 thousand rubles, subject to the lease of premises and redecoration. For more global reconstructions of the premises, the amount of start-up capital will significantly increase to 2 million rubles. How to open a cafe correctly? The first step is a business plan, then - to find a room, register a business, collect a package of documents for obtaining permits and approvals for trading activities, purchase equipment and furniture, and hire personnel. A competent approach to business organization will help to achieve successful results and reduce the payback period of the project. If you have not yet decided what you want to open, we advise you to familiarize yourself with other business options in the section.

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