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Construction company what you need to know. I am builder. How to find clients for yourself. Signs of the financial stability of the Developer

Engaging in a construction business helps not only to save, but also to increase money. Depending on how much the founder has at his disposal, the direction in construction that the company will master also depends.

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At a relatively low cost, a small company can carry out finishing work without obtaining an SRO permit. If funds allow, you can carry out construction work on the construction of large objects (residential buildings and structures).

How to start opening a construction company?

In order to start your own business, it is not enough just to say to yourself: “I want to open a company”. The work of any organization begins with the registration process with the tax office.

If you decide to register a limited liability company, you will need the following documents:

  1. Copies of passports of all founders.
  2. If one of the founders is a legal entity (for example, a construction company), it is necessary to provide copies of all constituent documents of this organization.
  3. Letter of guarantee or Certificate of title to the non-residential premises where your repair facility will be located construction firm.

To register as individual entrepreneur a copy of the passport certified by a notary is enough. How to properly open a construction company can be found in any law firm, which assists in the registration of businesses.

Is it possible to do without an SRO?

Most of the work performed by a construction organization requires an SRO permit - Self-Regulatory Organization of Builders.

The choice of SRO is made by each company independently. The list of such associations is published in the Unified Register of Self-Regulating Organizations of Builders. This registry can be found on the Internet without any problems.

Having chosen an SRO, you need to contact its representative in your region, who will send a list by e-mail required documents and the application form.

To join the SRO, the following documents are required:

  1. Certificate of OGRN and TIN.
  2. Charter.
  3. Decision (protocol) on the election of the head and the order on the appointment.
  4. Extract from the Unified State Register of Legal Entities.
  5. Diplomas of secondary technical and higher education of the engineering staff, as well as certificates of completion of refresher courses.
  6. Office lease agreement or Title deed.

Without joining a self-regulatory organization of builders (SRO), you can carry out the following types activities:

  1. Repair and finishing works.
  2. Installation of lightweight enclosing structures (doors and window openings).

Choosing your niche

A construction firm can operate in three main areas:

  • Industrial construction (buildings and structures for industrial purposes).
  • Road construction (highway construction, road surface repair).
  • Civil engineering (residential buildings).

Each line of activity means that the company can deal not only with construction work, but also with the dismantling of buildings and structures, as well as the preparation of the construction site for work.

In addition to the main activities, the company can master a number of additional:

  • Production and sales building materials.
  • Lease out construction machinery and equipment.
  • Conduct training in construction specialties on the basis of the organization.
  • Deal with the storage of building materials.

The construction services market is quite developed, so all niches are occupied. In order to successfully engage in a certain type of activity, it is necessary to analyze the positions of competitors. This is the basis for the first option of entering the market.

The tactic is as follows: since the market for construction services is vast, it is necessary to compete with existing companies by offering the most powerful positions for your company.

For example, when performing a certain type of work (improvement of the local area), construction waste is taken out by the company free of charge.

The second option to firmly gain a foothold in the market is to offer consumers materials or technologies that are not available on the market or are poorly distributed. This includes the use of new materials in construction. For example, low-rise construction from twin-blocks is carried out by few firms, since this is a rather heavy material. Meanwhile, it is twin blocks that are classified as environmentally friendly building materials.

Road and large-scale construction

These types of activities can be attributed to one of the highest paid. This means that the enterprises existing in this segment are unlikely to want to share a tidbit with a newcomer.

Usually large construction projects are supervised government services... They also most often give out orders for such works.

If you are aiming at this industry, well-established contacts in the indicated authorities and the impressive amount that will be required to complete the work will be useful to you. Therefore, these options are not very suitable for starting.

A small company on the outskirts or in the capital?

Opening a construction company in a metropolis is a very attractive but troublesome prospect. Firstly, the competition is huge and it will be very difficult to declare yourself. Secondly, starting a business will require an impressive amount. But if we manage to gain a foothold here, then the profit can be quite high.

Small towns do not promise such earnings, but they can provide stable orders. You can organize the production of your own products: this will reduce the cost of purchasing building materials. The most profitable type of production is the manufacture of scaffolding, as well as blocks or log cabins.

Alternatively, you can try to start a business in a suburb or a small town, gradually moving closer to the metropolis: notify potential clients looking for orders in the capital.

Establishment of a repair and decoration company

Apartment renovation and decoration are the most demanded services in construction. It makes sense to try to act in this direction. However, the abundance of firms performing this type of work will not allow you to immediately become a noticeable figure. This takes time.

It is possible to occupy a niche in the construction market by lowering prices for services, but within reasonable limits. As long as the proposed rates cover the costs of the firm, there is no risk of ruin for the firm.

At the initial stage of activity, it is not necessary to recruit ordinary workers, construction crews can be hired under a contract.

This option will save on wages to employees - contractors are calculated upon completion of work, and not monthly, as with full-time employees.

Construction firm business plan: how much does it cost to start a business from scratch?

To open a construction company, you need to clearly understand how much Money needs to be invested in the enterprise. The main items of the cost part are the costs of registering an enterprise, obtaining an SRO admission, rental costs, material and technical part and the payroll.

For the functioning of the company requires next state employees:

If your type of activity requires mandatory entry into an SRO, you will have to pay the following amounts:

The cost of creating a material and technical base:

Tool type unit of measurement Price Qty Total (rubles)
Rotary hammer Skil 1755 AA PCS. 3000 1 3000
Screwdriver Interskol Sh-700 ER PCS. 2000 1 2000
Laser level PCS. 1400 1 1400
Jigsaw Casals PCS. 1200 1 1200
STERN Tool Set PCS. 1200 2 2400
Manual tile cutter PCS. 1800 1 1800
Drill BE 600 R PCS. 2900 1 2900
Hammer PCS. 200 5 1000
Specialist. clothes PCS. 1500 10 15000
Vehicle (cargo Gazelle) PCS. 150000 1 150000
A computer PCS. 16000 2 32000
MFP with telephone PCS. 9000 1 9000
Total 220700

Thus, the cost of opening a construction company is:

As for the rest of the costs associated with the opening of a construction company, these include the cost of renting equipment (only if there is no own material and technical base).

By the way, renting equipment is much more profitable for a company that is just starting out. This allows you to save money for the subsequent purchase of construction equipment on lease or credit. We are talking about large equipment - trucks, construction cranes, bulldozers.

The normal rate of return in construction is 10-15%. This indicates that the planned, estimated and actual levels of the enterprise are built correctly.

Currently, among construction organizations, the rate of return has significantly decreased and averages 7 - 9%. The decrease in profitability is due to the fact that the amount of overhead costs does not change, at the same time, the cost of building materials and staff costs are growing every year.

All these factors affect the timing of the work. In order to return the invested funds, construction companies forced to reduce prices for their services, to offer customers more favorable conditions. Accordingly, the money turnover and the amount of profit decrease and, as a result, the profitability of the business decreases.

For the successful work of a construction organization, it is necessary to draw up indicative list forthcoming expenses. Can be ordered ready-made business plan company development or based on an example of a business plan on the Internet.

Development of your construction business

To develop your own business, especially at first, special attention should be paid to brand promotion: you should inform about the company and its capabilities. Advertising events, carried out competently, always bear fruit.

Marketing

The main system that allows construction companies to navigate the service market is marketing. With its help, construction firms are able to regulate the structure of an enterprise, identify possible risks, improve external and internal relations, which ultimately helps to optimize the work of a construction organization.

The main directions of marketing in construction are:

  1. Analysis of the demand for construction services, the study of the dynamics of price increases.
  2. Ensuring compliance of the organization's activities with market requirements for the full utilization of production capacities.
  3. Formation of a structure for promoting services and demand for construction products.
  4. Analysis of consumer demand and solution of tasks for the implementation of work with the involvement of third-party (partner) organizations.
  5. Timely updating of the range of services and products.

Possibilities of the worldwide network

Not the last role in development own business playing the internet. It is necessary to create your own website at the stage of obtaining an SRO admission. The page must contain the registration data of the organization; there must be a stationary phone number and a list of contact persons in a conspicuous place. A customer testimonial page is welcome.

Today, an increasing number of customers are looking for performers ( construction organizations) on the Internet.

So the cost of building a website can pay off pretty quickly.

How can you open a construction company and not go bankrupt?

Video about starting a construction business

Risk analysis

In order to minimize the receipt of all kinds of losses, it is necessary to remember about the risks that arise in the course of the construction company.

The main risks include:

  • Reducing volumes construction works(for example, due to inflation).
  • An increase in the growth of prices for products (building materials) or an increase in tax deductions (social taxes).

In addition to the main ones, there are a number of indirect risks:

  • A delay in the commissioning of a construction object entails an untimely receipt of funds.
  • Higher inflation rates.
  • Sharp jumps in foreign exchange rates.
  • Increased costs.

All these risks must be constantly monitored to prevent possible losses. That is why at the stage of formation of the construction company it is necessary to create a marketing department.

Where to find clients for newcomers

The easiest way to get clients is to place advertisements about your services on free message boards on the Internet. In addition, it is necessary to advertise construction services in the 2-3 most popular printed editions your area (region). It is a good idea to send out a fan mailing of offers from your company using the Internet.

Many clients like it when, in addition to the ordered services, they receive bonuses.

For example, after finishing work, the premises are cleaned by the forces of a construction company. It serves the best advertisement, as most potential customers trust the recommendations of the customers.

Construction firms, which have existed for many years in this field, have already adapted both to the volatility of external conditions and to internal changes. Beginners will have to "fill the bumps" on their own, earn the trust of customers. Play an important role in this personal qualities the head. The future construction tycoon needs to have a punchy character, iron endurance and be stress-resistant.

Attention!

  • Due to frequent changes in legislation, information sometimes becomes outdated faster than we can update it on the site.
  • All cases are very individual and depend on many factors. Basic information does not guarantee a solution to your specific problems.

Therefore, FREE expert consultants work for you around the clock!

Opening Building bussiness from scratch, it should be remembered that by following certain rules, you can avoid the standard mistakes of beginner entrepreneurs and organize a very profitable and promising business. Because the main mistakes are made at the initial stage, when the constituent documents are drawn up.

Mistake # 1

When contacting intermediaries for registering a turnkey company, you must carefully study all constituent documents. The fact is that template, ready-made forms can be offered for signing. When organizing a construction business, the formation of some provisions of the charter must be carried out individually. This is especially true of such provisions as:

Distribution of profits;

Additional rights and obligations of the participants;

Decision making procedure;

Distribution of shares.

Mistake # 2

The wrong choice of organizational and legal form can create an unreliable foundation for a future business. Each of the forms proposed by the legislation has negative and positive aspects. For the construction business, you should choose the most convenient and profitable one. A clear statement of the task and certainty with the direction of the business will help to avoid difficulties during work.

Mistake # 3

Vaguely agreed-upon ways of conducting contractual work can subsequently interfere with the establishment of long-term relationships with suppliers and contractors. In the construction business, there is a constant rotation of personnel and special attention should be paid to the work under the contract when drafting documents.

Mistake # 4

It is necessary to strictly adhere to complete and accurate accounting when using not only state unified documents, but also when creating internal ones. A large amount of building materials and hiring temporary employees requires the introduction of a competent and well-functioning document control system. For example, it will be very sad to lose your business due to the lack of an invoice for roofing sandwich panels or other building material.

Mistake # 5

Lack of control over accounting is nothing but a time bomb in the construction business. Often professional builders start doing this business. Having completely trusted a hired accountant, the owners of the company rarely check the expediency of expenses without realizing that it is almost impossible to return the money spent in vain.

Mistake # 6

Inappropriate recruiting can also negatively affect the activities of the newly formed company. Even working with small orders for the construction or renovation of structures, you need to be completely confident in the qualifications of the employees. Word of mouth is of great importance in the construction business and poor performance can damage a company's reputation.

Mistake number 7

Too large a range of services and accepting orders for the construction or repair of large structures can do a disservice. At the initial stage of work, the company may have technical overlaps or poorly established relationships with suppliers. A delay in the production of large works or their failure to complete them threatens the company with collapse.

Mistake number 8

Now one of the most promising directions in construction is the construction of low-rise buildings. For this, the technologies used to build modern prefabricated buildings are suitable. In order not to let the customer down and to carry out all the work on such construction at a high level, it is necessary to carefully study the building codes and regulations. The slightest departure from state standards can later turn into major troubles.

Mistake number 9

A common defect is negligence in placing orders. For each specific order, an estimate should be drawn up, to which in mandatory all documents for the purchase of materials are attached. In the contract with the customer, all stages of the work must also be described in detail. Accuracy is needed not only when preparing financial documents, but also when working out a plan for the provision of a particular service. This will significantly reduce the likelihood of disputable situations.

Mistake number 10

The desire to take on any job can turn into a failure. Each builder is trained in a highly specialized direction. The performance of the duties of a plasterer cannot be entrusted to an installer of water supply networks. The use of special working skills of hired performers and the selection of real and feasible orders are one of the guarantees of a high-quality solution to the task.

Every seasoned construction business owner knows a lot more about their job. But for a beginner, when starting his own business, it is better to learn from other people's mistakes and not make his own critical mistakes.

Construction process in any locality does not stop for a minute. Some companies are building multi-storey buildings and cottages, others are building shopping centers and factory workshops, while others are engaged in the repair and decoration of apartments. Therefore, many entrepreneurs are thinking about the possible prospects for such activities and the related income.

But where to start a construction business for a beginner? To answer this question, you need to consider all the stages of creating an enterprise, including a preliminary assessment of the demand and activity of competitors, finding a free niche, recruiting personnel and purchasing equipment. But the most important thing is to understand the structure of the industry, ways of interaction between construction companies, principles of division of labor and responsibility, as well as mechanisms legislative regulation... Without this knowledge, a novice entrepreneur risks repeating the mistakes of his predecessors and even losing money invested in the business.

Types and features of business

The number of possible areas of business in the construction industry is estimated in dozens; even a novice entrepreneur will be able to find a suitable option among this variety, based on personal preferences. The scale of the projects being implemented in this case is determined by the volume of capital investments in the enterprise:

  • Large business with investments of 100 million rubles or more involves the construction of residential areas and multi-storey buildings, industrial enterprises, educational and medical institutions, railway stations and airports, highways and railways, bridges and other similar objects;
  • Medium business with investments of 20 million rubles or more includes the construction of private houses, cottage settlements, repairs multi-storey buildings and road surface, production and wholesale supply of building materials;
  • Small business with investments of 500 thousand rubles or more is mainly the repair and decoration of apartments, the construction of country houses and outbuildings, the production of building materials on a "garage" scale, as well as work as a subcontractor with a narrow specialization (for example, roofing work, installation of engineering networks, installation of windows and doors, building insulation).

Industry structure

The construction of any object includes design, decoration permits, budgeting, attraction of specialists to perform various kinds of work, purchase of building materials and equipment. Very few companies are able to cover all of these areas at the same time. Therefore, when considering the features of the construction business, it can be noted that there is a certain specialization in this industry:
  1. Architectural and design bureaus are exclusively engaged in the development and design project documentation... Such activity requires not only experience, education and special knowledge, but also obtaining numerous permits and approvals. Therefore, this type of business is not available to novice entrepreneurs;
  2. General contractors assume the bulk of the responsibility for the project, as they determine its cost, completion dates, assess possible risks and select subcontractors. Conducting a construction business of such a scale presupposes the presence of its own fleet of various special equipment, material and technical base and a staff of experienced specialists;
  3. Subcontractors specialize in a narrow range of specific jobs and work under a contract with a general contractor. On the question of how to develop a construction business from scratch, start-up entrepreneurs should pay attention to this particular area of ​​activity: to create such an enterprise, it is enough to form a small team and purchase equipment;
  4. Suppliers undertake obligations to provide construction materials of the required range and quality in the required volumes.

Choice of direction

An entrepreneur creating a new construction business must first of all determine the priority areas of the enterprise. Of course, it is somewhat more difficult for companies with a narrow specialization to find customers, but attempts to excessively expand the range of services without proper experience will lead to an unjustified expenditure of funds and resources. Therefore, it would be more expedient to focus on one of the main types of construction business, including:

  1. Civil Engineering. The direction includes the construction of multi-apartment and private residential buildings, cottages, office buildings, hotels, garages, train stations, shopping and entertainment complexes;
  2. Industrial engineering. This area includes the construction of industrial buildings, workshops, warehouses, factory buildings;
  3. Agricultural construction. This type of activity involves the construction and equipment of poultry farms, livestock and greenhouse complexes, vegetable stores, elevators;
  4. Road construction. This business includes the construction and reconstruction of transport infrastructure objects - automobile and railways, bridges, tunnels, subway lines.

How to start a construction business from scratch, if the size start-up capital limited? In this case, the most accessible direction may be carrying out repair and finishing work in apartments and commercial premises - an enterprise with such specialization does not need any heavy construction equipment, neither in a separate office, nor in a large staff of employees. Among the business ideas in the construction industry with minimal investment include:

  • Construction of private houses and prefabricated buildings;
  • Construction of garages, baths, gazebos and other outbuildings;
  • Redevelopment, renovation and decoration of apartments or private houses;
  • Facade works, building insulation;
  • Electric installation work;
  • Installation of ventilation, heating and water supply systems;
  • Installation of stretch ceilings;
  • Painting, decorative plastering;
  • Laying all types of floor coverings;
  • Laying of ceramic and granite tiles;
  • Installation of plasterboard structures.

Advantages and disadvantages

The construction business in Russia is complex and versatile. Each direction has its own characteristics, without the study of which it is almost impossible to create a successful enterprise - for example, the construction of cottages becomes popular during periods of economic growth, and budget apartment renovation is relevant during a crisis. Nevertheless, the overall outlook for the construction business in 2018 can be assessed on the basis of positive and negative factors that have a direct impact on the industry as a whole. The benefits include:
  • High level of income - even with a profitability of 15–20%, the profit of a construction company amounts to hundreds of thousands of rubles;
  • The ability to work with both private and corporate customers;
  • Constant demand for services - apartments, houses, commercial and industrial buildings need regular repairs, and developers continue to commission new neighborhoods;
  • The possibility of earning income not only from the construction of facilities, but also from their design;
  • Regular attraction of companies that have proven themselves with better side, to work on projects on a city or regional scale;
  • The ability to implement a large number of construction business ideas from scratch - among the many areas of activity, any entrepreneur will find a suitable one for himself.

Of course, the construction business in 2018 also has certain disadvantages, sometimes significantly limiting the freedom of action of the owner of the company:

  • The need to join an SRO to perform many types of work;
  • The need for heavy construction equipment, the purchase or rental of which is accompanied by significant costs;
  • Difficulty finding qualified and decent personnel;
  • The presence of a certain seasonality of demand - the main construction work is carried out in the warm season;
  • Difficulty attracting borrowed funds - banks and investors carefully assess the prospects for the construction business and are reluctant to lend to start-up entrepreneurs who have not yet earned a positive reputation.

Registration and registration

In the construction business, the path from scratch begins with the registration of an enterprise and the issuance of various permits. This process includes:

  • Actually, registration of an SPD - an individual or a legal entity;
  • Obtaining a building permit from the local administration. A permit is not required for the construction of structures other than capital objects- utility and auxiliary buildings, garages, country houses, kiosks, baths;
  • If necessary, joining one or several self-regulatory organizations (each of them specializes in a certain type of activity).

Company registration

The process of registering a new enterprise is standard: before starting a construction business from scratch, you need to choose a legal form of incorporation, activities according to OKVED, and a taxation system. Highly specialized companies and entrepreneurs engaged in renovation and finishing works can give preference to individual entrepreneurs on a simplified taxation system at a rate of 6% or 15%. Expenses accompanying the registration of an individual entrepreneur - payment of a state duty in the amount of 800 rubles.

For larger-scale activities, an LLC is suitable: of course, for such legal form the legislation imposes increased requirements for the preparation of documentation and submission of reports, however, such inconveniences are compensated by the simplified procedure for obtaining various permits and licenses, the high status of the enterprise, as well as the possibility of attracting investors as co-owners of the business. The expenses accompanying the registration of an LLC are the payment of a state duty of 4000 rubles and the formation of the authorized capital (10 thousand rubles).

The need to join the SRO

To date, works related to design and construction are not related to activities subject to compulsory licensing. However, an entrepreneur studying how to start a construction business may pay attention to the existence of a system of permits for conducting critical or dangerous work, issued by self-regulatory organizations.

SRO is a community of construction experts, working professionals and owners of operating enterprises, professional training which allows them to determine which of the newcomers has sufficient qualifications for such activities. To get admission, you need to find a SRO suitable for the profile, contact its representative and give him:

  • Application for joining the organization in the prescribed form;
  • The main documentation of the enterprise is the certificate of registration and registration with the Federal Tax Service, the charter of the LLC and a copy of the minutes of the meeting on the appointment of the director;
  • Copies of diplomas of specialized education for the management staff;
  • Copies work books to confirm the length of service of employees.

Joining an SRO is a rather expensive procedure for an entrepreneur who starts a construction business from scratch.

Membership-related costs include:

  • Entry fee (50 thousand rubles);
  • Contribution to the insurance compensation fund (300 thousand rubles);
  • Monthly contributions (5 thousand rubles);
  • Training of at least three specialists (21 thousand rubles);
  • Annual premium under the liability insurance contract (5 thousand rubles).

It should be noted that not all construction work requires an SRO permit. For example, the official list does not include:

  • Apartment renovation that is not related to changes in the load-bearing structures of the building;
  • Design, construction and repair of structures that do not require a building permit;
  • Construction of individual housing up to three floors;
  • Construction of townhouses up to three storeys high, including up to ten blocks.

Office space

To open a construction company from scratch, a business plan does not have to be developed taking into account the need to rent an office: in many cases it is not required, since all negotiations and work are carried out at the customer's site. If the scale of the enterprise requires its own premises, then a suitable option can be found on the outskirts of the city or in an industrial zone.

To accommodate administrative personnel (director, accountant, estimator), an area of ​​20-25 m2 is sufficient, but another 150-180 thousand rubles will have to be invested in the purchase of office equipment:

  • Computers and printers;
  • Phones and faxes;
  • Work tables and armchairs;
  • Chairs for visitors;
  • Cabinets and shelving for documentation.

The requirements for storage facilities are determined by the size of the material and technical base of the enterprise: if a regular garage is suitable for storing hand power tools, then hangars or specially equipped sites will have to be rented for heavy equipment and building materials.

Equipment

Due to the high cost of special equipment, few large companies can afford to maintain a full fleet of vehicles. Therefore, in the construction industry, the practice of renting bulldozers, excavators and cranes has become widespread. Considering how to develop the construction business, it is possible to envisage their phased acquisition in the future: in order to recoup such investments, the equipment will have to be operated daily. The minimum list of heavy equipment includes:

  1. Dump truck on KamAZ chassis (from 1.83 million rubles);
  2. Truck crane Ivanovets (from 4.17 million rubles);
  3. Crawler excavator Komatsu (from 2.2 million rubles);
  4. Wheeled excavator Hyundai (from 4.4 million rubles);
  5. Shehwa bulldozer (from 4.64 million rubles);
  6. Mobile trailer for workers (from 150 thousand rubles).

However, it is possible to start a construction business with small investments - it is enough to have at your disposal:

  • Measuring tools - tape measures, levels, rulers, rangefinders, plumb lines, levels and squares of various sizes;
  • Power tools - saws, grinders, wall chasers, hammer drills and drills, welders, vacuum cleaners, breaker milk, compressors, construction hair dryers, lifting equipment, concrete mixers and plastering stations;
  • Hand tools - hammers, crowbars, hacksaws, sealant guns, shovels, buckets, stretchers and wheelbarrows, wrenches, screwdrivers, pliers, pliers, trowels, rollers and brushes;
  • Protective equipment - glasses, respirators, overalls and footwear, gloves and helmets;
  • Scaffolding, stairs, stepladders;
  • Lighting devices - lamps and spotlights.

Equipping the brigade will cost 450-500 thousand rubles. In addition, for the transport of workers, equipment and building materials, it is advisable to have your own vehicle- minibus or small truck.

Personnel composition

In the construction business in 2018, many types of work that do not correspond to the profile of the enterprise are subcontracted. For example, when building a private house, drilling a well or connecting a building to utility networks is easier and more profitable to entrust a third-party contractor. Thus, it is enough for a small construction company to have in its staff:

  • Bricklayer;
  • Plumbing and heating specialist;
  • Electrician with a tolerance up to 1000 V;
  • Specialist in finishing works;
  • Tiler;
  • One or more auxiliary workers.

For working personnel, both piecework and a fixed wage system are used. Staffing table enterprises in the second case may look like this:

Staffing table

Financial investments and profitability

The amount of initial investment in the construction business is determined to a certain extent by the list necessary equipment, which, in turn, depends on the chosen field of activity. The minimum investment level is about half a million rubles: with such capital, you can do repair and finishing work or low-rise construction. It is impossible to determine the maximum limit: for example, the value of the assets of PIK (the largest Russian developer) is 117 billion rubles. The costs of starting a small business can include:

Initial investment

The main part of the company's current expenses is the remuneration of employees. Therefore, at the initial stage, only the most necessary specialists should be hired, and in the last place - personnel not directly related to the production process.

Current expenses of the enterprise

To determine the approximate amount of income, the average market value of construction works should be taken into account. For example, a company that specializes in apartment renovation can set the following rates:

  • Cosmetic repairs - from 1500 rubles / m²;
  • Economy class renovation - from 2800 rubles / m²;
  • Luxury renovation - from 4000 rubles / m²;
  • Renovation - from 7500 rubles / m².

To net profit the entrepreneur was 100 thousand rubles, it is necessary to repair at least 130 m² of residential premises within a month, which is equivalent to two or three medium-sized apartments: with parallel work on several objects, this is quite possible.

Customer search

Studying how to create a construction business from scratch, where to start preparing for the launch of an enterprise, you should understand that the main factor that determines the success of a company is the presence customer base... The most effective methods attracting customers can be considered:

  • Placement of advertisements in specialized publications and on the Internet. Even a small company should start developing its own website - the list of services provided and examples of completed objects are more visual for consumers than abstract ads in newspapers;
  • Recommendations from satisfied customers. Each person who speaks positively about the level of service and the quality of work can thus attract two or three new customers, so you should not neglect even low-budget orders;
  • Cooperation with well-known companies... Some clients of such enterprises may be quite large customers who will certainly pay attention to a subcontractor who quickly and efficiently solves the assigned tasks;
  • Participation in government and commercial tenders. Of course, this method of searching for customers should be treated with full responsibility, because even if it loses, the company will be able to declare itself, and if it wins, it will have to assume all obligations to complete the project.

Many existing companies have been in the construction industry for decades, making it incredibly difficult for a newcomer to break into this market. Such problems are especially relevant in large cities, where the winners of tenders and executors of orders are usually known in advance. In order to find your consumer in such a competitive struggle, you should:

Last update: 03/16/2019

See the section "About company" : how long has it been on the market, how it has developed, what it has achieved. The company may not be shy about publishing its key management and board composition. This partly speaks about her openness and competence of internal management.

Chapter "Mass Media about us" (if there is one on the site) should not mislead us. Obviously, there will be only positive and laudatory responses from the media, but we are interested in objective information. Therefore, it is better to read information and analytical articles about Developer on independent thematic portals, for example, on Opens in a new tab. ">" RBC Real Estate "or Opens in a new tab."> "Indicators of the real estate market", as well as in open search Yandex.

But given that there is a so-called. "Black PR", one should be interested in articles only from authoritative sources.

Chapter "Projects" we may be interested only if the company has already implemented, i.e. objects built and handed over to the state commission. Projects are in the stage of preparation and implementation ( "Paper projects") - speak only about the ambitions of the company, but not about its experience.

Major investor participating in the company's projects ( bank, investment fund or financial corporation ) Is a giant with business on its shoulders Developer... In investment partnerships of this level, the verification of a development company, in whose business huge funds are invested, takes a long time and carefully. And if such a test is passed, Developer shows the whole market that its reputation is high enough.

Where to find information about sources of project financing? V Project declaration which Developer publishes on its website. In the sections on financial risks, on the structure of project financing or on raising funds for construction, it will be indicated from which sources ( in addition to agreements on preschool education) the project is financed. And if Developer attracts project financing from a large bank, this is a big fat plus on his resume.

At the same time, it is important for us that financing goes exactly from a large bank since a small local bank may be affiliated with the structure of the Developer.

It is also worth paying attention to the presence or absence of currency risks of the project... Foreign exchange risks arise if liabilities Developer denominated in currency ( in dollars or euros, for example), which could rise sharply against the ruble, and create serious financial problems for the company. If all liabilities associated with the project are denominated in rubles, then there are no currency risks.

Bank participation in business Developer can be expressed not only in lending to the construction itself ( those. project financing of the Developer), but also in lending to apartment buyers ( those. mortgage lending to individuals). In either case, the bank gives money on the security of the areas under construction for a specific project, which means it conducts a thorough check financial sustainability Developer guaranteeing the bank a loan repayment or the sale of mortgaged apartments.

It will not be superfluous to check the accreditation Developer and the construction object of interest to us on the websites of banks with which he cooperates.

Participation will also be a plus. Developer v investment programs local or federal government. It is obvious that such companies will have a higher "administrative resource", which means that the risk of construction delays due to unresolved issues with the authorities is significantly reduced.

It is a good sign professional awards Developer(if he has them), which speak of the recognition by the market of the merits and qualifications of the company.

Additional agreements between Developer and General contractor O insurance of construction and installation risks of the project , can also please us. We can learn about their availability from the same Project declaration, or from company managers.

The pace of construction by the Developer

It makes sense to pay attention to pace of construction , including in other projects Developer... Some companies deliberately publish photo and video reports on the progress of their construction projects, thereby demonstrating their reliability and smoothness of their business processes.

For reference - under construction apartment house should grow by 2-3 floors per month if it is monolithic, and by 4-5 floors per month if it is panel. This is the ideal. In practice, small deviations from such rates are permissible even for large and stable Developers.

Some Developers lead video broadcast of the construction progress online using webcams. You can periodically observe in work time behind this process. If the workers are running, the cranes are moving, then the house is not being built on paper.

If Developer implements its projects in accordance with, which means that the company is able to comply with the stringent requirements of this law, and takes on increased responsibility to the shareholder. True, this is more about already specific projects companies ( about this in the next step).

Verification of the Developer's documents

What kind the documents need to check with Developer when buying an apartment?

In accordance with 214-FZ(article 20) Developer is obliged to provide any interested person with a certain list of documents for review... Namely:

  1. constituent documents ( including company charter - latest edition);
  2. certificate of state registration;
  3. certificate of registration with the tax office;
  4. approved annual reports, financial statements for the last three years;
  5. auditor's report on its activities for the last year.

Moreover, Developer is obliged to present these documents in originals or in copies certified by a notary.

This is formal information that, as a rule, everyone Developer is kept in a more or less decent form, and says little to an ordinary Buyer. Is that audit data can give an idea of ​​its financial situation... You can ask that scans of these documents be sent to us at email for studying ( show them to a specialist for analysis).

The same formal information about Developer(including information about founders) is present as part of it for a specific project.

It is also useful to take extract from the Unified State Register legal entities(Unified State Register of Legal Entities), for example, on the website of the tax -. Moreover, it is better to order this statement closer to the date of the expected signing of the contract with Developer... So we can make sure that the company is engaged in legal activities, and the contract with us is signed by a really authorized person ( the statement contains information about CEO company).

Who signs the contract is an important element! If in the office Developer Some incomprehensible uncle by the name of Niht Solomonovich Fershtein signs a contract with us, then we risk being in a very unpleasant position when it turns out that this uncle did not have any authority to sign the contract on behalf of the company. The contract itself in this case is recognized as null and void, and all obligations under it are also ( although the developer may well accept the money under this agreement).

If the contract is signed by a representative of the company by power of attorney, we look at who, when, and for what actions gave him this power of attorney.

Signs of the financial stability of the Developer

On financial opportunities Developer partly indicates it sales strategy ... Those who start to build "with their own" money ( incl. attracted bank loans), and announces the start of sales at the final stages of construction, when the house is almost ready, obviously, they have the opportunity to finance the construction regardless of the buyers of apartments ( equity holders). It's good. But where to find out?

Sources of financing of each project are indicated in Project declaration (see link above). You can still ask this question yourself with a naive air For developer, asking him to confirm his testimony with documents. You can also estimate the sales volume in a specific construction project ( and hence the sources of its financing) by ordering it yourself.

Price policy Developer should be adequate. A significant reduction in prices for apartments sold ( relative to average market prices), leading a short-sighted Buyer into joyful euphoria, in fact, can speak of an acute shortage financial resources from the company. At the same time, temporary and moderate price reductions within the framework of seasonal promotions are allowed and considered normal.

A serious factor talking about stability and financial soundnessDeveloper, is an - company publicity ... Those. if a company has placed its shares in the public domain on a Russian or foreign exchange, then this means that it has gone through strict underwriting requirements ( proceduresvaluation and placement of their securities), and provided transparency ( read, the confidence of exchange investors) his corporate governance and financial flows.

Official data on its financial condition as mentioned above, each Developer is obliged to publish in his Project declaration.

Various Developers' ratings published on real estate portals give an idea not so much about the reliability of the company, but about its quantitative indicators (by which these ratings are compiled). Most often, at the top of the ratings are companies with the largest volume of commissioned square meters of housing per year, or with the largest number of projects in progress. The rating can also be compiled by financial indicators, for example, by the amount of profit earned for the year.

Informal information about the reliability of the Developer

Often useful ( but subjective) information about Developer can be obtained at equity holders' forums ... In an open search, it is easy to find forums for apartment buyers ( clients of a particular Developer), where they leave feedback, share information about the pros and cons of the company and its project.

But here it should be clarified that the complaints of individual equity holders about minor inconsistencies in relations with Developer Is a normal workflow for any project. We should think about it only if there are too many complaints, they look objective, and relate to really serious things: for example, frankly fraudulent activities from the side Developer, his systematic violation of the deadlines for the delivery of houses, lack of necessary documents, conducting illegal construction, etc.

The very fact of having, for example, litigation co-investors, contractors or equity holders with Developer also should not mislead us. Such controversial situations are also common market practice, especially for large Developers, which commission hundreds of thousands of square meters of housing per year. The legal staff of these companies is constantly working to resolve various disputes, which usually does not affect the course of the construction process in any way.

Similar informal information about reliability Developer can be learned from specialized review sites ... True, we should keep in mind the fact that there is an entire industry on the Internet for creating online reputation. This means that many messages, allegedly from equity holders, are written by strangers at the request of Developer (if the review is positive), or its competitors ( if the review is negative).

VIDEO: Buying a new building. Basic moments

- How to check the Developer when buying a new building? What documents are key for construction project? About this in an interview with a realtor on a TV program.

Especially for the strong in spirit, you can add that accurately predict the reliability of a particular Developer only followers of Nostradamus can. For ordinary mortals, this is a very rough factor. How to evaluate a stranger - will he fail in business, or will he not? Will he break his promise, or will he not break it? Who knows? And you don't know until you check. Here, everyone already relies on their own instincts and indirect signs of reliability described above.

According to one top manager of a large insurance company, to reliably and objectively assess the reliability Developer in Russia is impossible. Besides ( with the same words of the insurer), there are so-called. systemic risks (those. risks of the industry as a whole), which admit the risk of unfinished construction even for large and conscientious companies.

How to be? To panic and clutch your head is definitely not worth it. After all, we, as equity holders, are actually interested not so much in the notorious reliability Developer how much is the question - how not to lose your money when investing in construction. And for this you need to understand what mechanisms financial protection exist in the primary real estate market. We read below.

Financial security of the developer's responsibility to equity holders

Because "Developer reliability"- the concept is cloudy and unstable, then the state requires material ( financial) securing their obligations to equity holders. What does it look like?

From January 1, 2014, as part of the execution 214-FZ all Developers are obliged insure your liability to equity holders in one of the three available ways:

  1. Bank guarantee;
  2. Insurance company policy;
  3. Agreement with the Mutual Insurance Society (OBC).

And since 2017, the next amendments to the law FZ-214 obliged everyone Developers that attract money by Equity Agreements (DDU), instead of insurance, make deductions in a single. Money from this fund will be used to finance long-term construction, or to pay compensation to equity holders, in the event of bankruptcy of a construction company ( more details - at the specified link).

Another alternative to financial responsibility ( still at the choice of the Developer himself, until 07/01/2019) can be a special way of paying for an apartment - through ( more about this method - see the link).

IMPORTANT! From July 01, 2019, settlements of equity holders with Developers across escrow accounts become mandatory for all projects where the first Equity Participation Agreement (DDU) submitted for registration after this date. Thus, all other methods of protecting investments of equity holders that were used earlier ( surety, insurance policy, compensation fund) - gradually become irrelevant. Although they continue to operate until the full transition to settlements through escrow accounts .

Unified register of developers - what's there?

For purely philosophical reasons, you can look into Unified register of developers () created with support National Association of Home Developers... There, however, only brief background information is given on all development companies that raise money for preschool education in Russia ( it is indicated who is building what and where, in what volumes, etc.). And there, each company is assigned a certain reliability rating (like the rating of banks - A1, B1, B2, etc.).

By itself, this rating is rather arbitrary, and can change on any day, so you should not seriously rely on it. Interest can only be aroused by the company's clearly low rating in the rating ( those. if it is assigned category D or D). Then it is already worth finding out what is the reason for such a low reliability rating. And of course, the absence of our Developer in this registry can also lead to bad thoughts.

In fact, to check Developer we are much more interested other registries - the so-called registers of problem developers, or Blacklists (see below).

Registers of problem developers and bankrupt companies

For more confidence in good faith and financial stability Developer, we can still check if anyone has shown him bankruptcy claims... To do this, just go to the website of the arbitration court, where a single file cabinet (). In the "Participant in the case" field, select the "Respondent" filter and enter the name of the developer company, then click the "Bankruptcy" link at the top ( displays contentious cases of insolvency / bankruptcy of organizations and citizens).

Of course, you should not buy an apartment from a potential bankrupt, it is better to choose another Developer... But it should be borne in mind that there can be a lot of ordinary business disputes that are resolved in arbitration, especially in large companies... This is a normal workflow and should not confuse us.

If legal disputes led to the launch company bankruptcy procedures, then you can find out about this on the website Unified Federal Register of Bankruptcy Information... This will already be a serious signal to refuse to buy an apartment from this company.

It should be borne in mind that the search in databases should not be conducted by name. Brand Developer , and by its name subsidiaries , who are formally the developers of specific sites. For example, in 2018 there was a noisy bankruptcy case against the development company Urban Group ( this is the brand name). But on the list of bankrupt companies Federal Register bankruptcy (see the link to it above) Urban Group is missing. Instead of him, there are 5 of his "daughters", on which the development rights of several land plots were registered - LLC "Vash Gorod", LLC "Ivastroy", LLC "Ekokvartal" and others.

How do you know which construction companies ( nominee developers) work under the brand roof?

  • First, the developer company is listed in Project declaration to each construction project, and in the DDU contract ( as a party to the contract).
  • Secondly, this information can be found on the website Unified register of developers (see the link to it above). We click there in the rating list for the name of the brand we need Developer, then, going to the brand card, click on the link "Developers" (under the heading "Use the brand"). We get a list of "daughters" Developer, on which the building rights are registered.

Better, of course, to search for such information and verification of the Developer trust, t. to. not everyone is able to distinguish, for example, the specifics of an ordinary corporate dispute from the procedure for filing bankruptcy claims.

Other regions may have their own registers of local problematic Developers.

We need to make sure that the chosen by us Developer missing from these lists.

So, we found out all the intimate information about the Developer, and decided to entrust him with our money. The familiar astrologer, looking at the stars, and assessing the cosmic energy of the Developer's insurance, assured us that our hopes would come true.

Now we need to inquire about the details of the construction project in which we chose our apartment.

This is the next step.

The main advantage of the construction business is the presence of a constantly growing demand. Every day, several potential clients are looking for contractors who can complete renovation work, start building a cozy house or installing a fence around an existing structure. Of course, there are many representatives of the stronger sex who will take up the work themselves, but not every man is capable of installing a double-glazed window, replacing a pipe or building a cabinet.

About where to start a construction business and what pitfalls a businessman can lie in wait for in this field, and further conversation will go. The main rule that every entrepreneur must remember is that you cannot refuse any client who is ready to pay money.

Market monitoring

So, the idea came to my mind to try myself in such an area as the construction business. Where to begin? Many will say that with the appeal to the tax office. No! With serious preparatory work associated with a detailed study of the market.

Currently, many companies are open, ready to build both an apartment building and a private cottage.

Every novice entrepreneur should understand that competitors can be organizations that have worked in the market for more than one year. This means that they have the trust of customers and partner suppliers. Therefore, the only correct solution- to stand out “from the crowd”. Leadership should be expressed either in the volume of attracted capital, or in a fundamentally new approach to construction.

Activity registration

How to start a construction business? A thorough market analysis must be followed by official registration. The most suitable form is a limited liability company.

After that, you can start choosing a suitable company name, finding the optimal location for the office, creating authorized capital and selecting founders. More details about each item.

How to start a construction business from scratch: a plan

  1. With a unique and easily recognizable name.
  2. From the location of the company's office in a place accessible to customers.
  3. From the authorized capital invested by the founders or from the start-up capital, without which the company will not be able to start its stable operation.
  4. From the collection of the package of documents necessary for the registration of the company - the passport of each founder, information about the location, the main type of activity, as well as the size of the authorized capital and the method of its formation.

All these actions can be performed independently or you can seek help from the appropriate specialists.

Professionalism and organizational skills. What's more important?

How to start a construction business from scratch and achieve success? Experience is invaluable in this matter. However, some problems disappear by themselves. Although, according to statistics, there are many people who began to realize themselves in this area from scratch and still climbed very high up the business ladder.

Organizational skills, the ability to create a professional team, find mutual language with any partner or client - these are the main components of success.

In addition, it is necessary to determine how the work will be carried out - independently or with the involvement of additional companies. So, the opinions of experts agree that it is better to go through the beginning of the path of construction activity together with good partners and solid sponsors who are able to support any, even a global project or provide all possible assistance in the absence of at least some significant order.

Brigade

How to start a business from scratch in the construction industry? We need to find conscientious skilled workers. This profession is recognized as the most needed in the world.

A large enterprise with personnel reserve, can apply any measures to an unscrupulous employee, up to and including dismissal, without fear of anything. But a small company, left without a specialist, may lose an order due to a delay in deadlines.

Therefore, if a capable team was not assembled at the beginning of the activity, then it is not worth starting work.

By the way, it is necessary to recruit the core of the team only from qualified workers, and then recruit newcomers as the company expands.

Within the framework of a modern market economy, everything must be done quickly and efficiently. That is, the specialist hired yesterday must immediately begin to implement the plan.

The tightening of requirements for personnel is observed due to the fact that construction is not only a responsible, but also a long process. After all, the appearance of cracks or biting midges, not to mention collapses, is not an ordinary breakdown of household appliances.

Colleagues

How to start a repair and construction business correctly? Any competitive environment presupposes professional interaction - binding to the master plan, project approval, connection of communications, etc. In view of this, it is necessary to notify colleagues in advance about the planned actions, about the niche found for themselves, about the sequence of work.

A sudden jump out can turn into big problems, for example, a complete misunderstanding with the state structure, because the building must be carried out in strict accordance with the law.

Financial part

How to start a construction business from scratch? We need to talk with investors and discuss with them the initial "injections".

The amount of investment costs is approximately 12,000,000 rubles. and includes the purchase and lease of several units of special equipment, the development of design documentation, as well as the conduct of geological and geodetic surveys. About 1,000,000 rubles will have to be spent on tools and overalls. Renting an office will cost about 150,000 rubles per year. In addition, you need to think about travel and hospitality costs - 200,000 rubles / year, as well as membership fees, advertising events and website promotion - 100,000 rubles / year. Total initial expenses will amount to 13,450,000 rubles.

To calculate income and payback period, you need to arm yourself with the average profitability of a small construction company. In a megalopolis, this indicator can be equal to 100%, but only a beginner is unlikely to be able to take root here. The subsidized hinterland is capable of providing no more than 25-30%. Orders are also present here, but they require a large number of trips. The average profitability in Russia is about 60%, which results in a payback period of 20 months. However, it should be borne in mind that winter time is mostly downtime.

Permits documentation

How to start a construction business? With the decision to join the builders. An entrepreneur who avoids this moment will have to pay a fine of at least 5,000 rubles. Each company that joined the SRO pays contributions, the amount of which is set by the local authorities in the region (but they are unlikely to be small). So, it only requires 400,000 rubles. in year. Not all construction organizations are able to cope with such costs, so they often prefer semi-legal work.

SRO membership is not required for the following organizations:


How to start a construction business? With the sequential execution of the following actions:

  1. Collection of papers, allowing you to engage in construction.
  2. Registration of a license for the design of various types of structures.
  3. Obtaining permits for conducting surveys of an engineering nature.

You will also need to visit Rospotrebnadzor and the emergency department.

What does a construction company do?

You can open a highly specialized or large-scale small construction business. Where to begin? Determine the range of services in demand among the population. For example, a construction firm can:

  • erect various buildings and structures, both partially and on a turnkey basis;
  • to engage in repair and installation work;
  • lease machinery, equipment and construction tools;
  • develop projects;
  • materials.

The breadth of the field of activity directly affects the number of investors required to start.

Required staff

A construction company cannot do without:

  • architect or designer;
  • accountant;
  • personnel officer;
  • supplier;
  • foreman.

Your own lawyer will not be superfluous either.

Each team should include qualified carpenters and electricians. The issuance of a state license largely depends on the availability of higher education the bulk of the company's employees.

If it comes about a small company, it is much more advisable to use the services of a hired accountant. The advantage lies in the absence of a monthly salary, since payment is made upon completion of the work.

Where can I find orders?

You can receive an order through one of the following methods:

  • Winning the tender. Before submitting an application, you must carefully read the terms and conditions.
  • Conclusion of an agreement with a construction company. For example, some can build walls, while others do the decoration.
  • Become a subcontractor of a large organization - the executor of a large-scale project.

The most reliable way to become popular in the construction industry is to take a responsible approach to fulfilling any order. The positive reputation in the market has not hurt anyone yet.

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