A ready-made business plan with calculations using the example of a web studio

• 1. Sample business plan
  • 1.1. Sections of the business plan
  • 1.2. Description of the project
  • 1.3. Production plan
  • 1.4. Marketing plan
  • 1.5. Financial plan

Each company, in the course of its activities, must clearly understand the needs for all types of resources, and also be able to accurately calculate the amount of funds required to implement their business ideas. In a market economy, you need to be able to plan, regularly analyze the internal and external environment, assess your own prospects and opportunities. For clarity, consider a sample business plan with calculations. Also at the very end of the article, you can download a detailed business plan for the grocery store.

Web studio business plan - sample with calculations

1. Sample business plan

The article presents a sample business plan with calculations for opening a website development company... Today, many companies decide to open their offices on the Internet. As a consequence, it becomes necessary to create an official website.

A business plan is an official document that will subsequently be presented to potential investors and partners. Therefore, when developing it, you should adhere to certain principles.

1.1. Sections of the business plan

• introduction,
• (a brief description of the project and the main financial indicators),
• project description,
• analysis of enterprise capabilities,
• production plan,
• marketing plan,
• financial plan,
• risk analysis,
• conclusion,
• links to sources.

1.2. Description of the project

The projected company is created with the aim of developing websites and then placing them on the Internet. The product of the enterprise is the website, made in accordance with the client's requests, the chosen concept and functionality. The average price of a website (according to the arithmetic mean) will be 64 thousand rubles.

At the moment, the stage of project development is assessed as a business idea. The goal of the project is to position itself on the market as a professional company for creating websites of varying complexity, with a modern concept and a user-friendly interface.

When recruiting personnel, it is planned to look for professional layout designers and web designers based on an assessment of their portfolio (resume).

1.3. Production plan

For the implementation of the business project, it is planned to spend 200 thousand rubles of own funds and 800,000 rubles - borrowed funds in the form of a bank loan, i.e. all in all 1 million rubles.

All information is given as an example - this business plan is a sample with approximate calculations

At the moment, the segment of IT-technologies is in the stage of dynamic growth. As a result of the penetration of broadband access to the regions of Russia, the development of mobile and wireless data transmission networks, there is an increase in Internet users.

The preparatory period for the opening of the project is planned to be completed in full within six months.

The staff of the company will consist of 6 people: CEO, accountant, employees and four programmers, each of which is responsible for a specific project and is a narrow-profile specialist.

Web studio staff

Estimated payroll will amount to 1,659 thousand rubles. in the first year, 1893 thousand rubles. in the second year and 1962 thousand rubles. in the third year of the project.

Planned revenue for the first year will amount to 3793.93 thousand rubles, in the second year - 6140.19 thousand rubles, and in the third year - 6278.12 thousand rubles.

Acquisition costs fixed assets are estimated at 634.88 thousand rubles. The amount of depreciation deductions is not calculated, since the organization will operate under a simplified taxation system.

Cost of services provided in 2015 - 3918.55 thousand rubles, in 2016 - 3491.906 thousand rubles and in 2017 - 3527.547 thousand rubles, respectively. The decrease in the cost in 2016 compared to 2015 is due to the write-off of the cost of fixed assets, and the increase in the cost in 2017 compared to 2016 is due to an increase in personnel costs, the purchase of consumables for the subsequent creation of services. It should be noted that the samples for calculating a business plan depend on the specific economic situation in the country.

1.4. Marketing plan

Marketing spending is estimated at 13% of revenue in 2015, 4.2% in 2016 and 4.15% in 2017.

1.5. Financial plan

The financial results for the implementation of the project are assessed as follows. In the first year of operations, the financial result will be negative and the loss in 2015 will amount to 124.62 thousand rubles.

In 2016, the profit will be 2 648 284 rubles, and the maximum profit of 2 750 573 rubles will be achieved in 2017.

The cumulative net profit at the end of 2015 will amount to -230.807 thousand rubles, at the end of 2016 - +1813.725 thousand rubles, and at the end of 2017 - +4,215.028 thousand rubles.

We will calculate the efficiency of investments for the project

1. Net present value:
   NPV = RUB 2947.435
2. Internal Rate of Return (IRR):
   2947.435 / (1 + x) 3 = 100 * 0.579;
   2947.435 = 57.9 * (1 + x) 3;
   (1 + x) 3 = 50.91;
   x = 2.71, IRR = 271%.
3. Profitability Index (PI):
   PI = A / KV = 2947.435 / 1000.0 = 2.647
   Return on investment index> 1. This indicates that this project is effective.
4. Payback period (PP):
   PP = 2 + = 2 + 0.7 = 2.7 quarters
5. Discounted Payback Period (DPP):
   DPP = 3 + = 3 + 0.74 = 3.74 quarters

Thus, the payback period of the business project is 3.74 quarters, and a year after the start of the project, a guaranteed loan repayment and income will be obtained if the specified conditions for the project are fulfilled.

2. How to draw up a business plan - video + ready sample

This sample includes all the main points and necessary calculations and can be used as an example of a business plan for your own development. It should also be noted that a detailed business plan sample with calculations can be purchased from a specialized company.

Also you can view the detailed business plan of the grocery store

3. Make and implement a business plan

Now that you know the basic principles of writing a specific business plan, try to implement your long-standing business idea. Think carefully about each step, the business plan should be drawn up taking into account the specifics of the market you are going to enter.