Dental clinic staff. Dental clinic business plan. The main functions of the director are

This project provides for the development of services and promotion of this dental clinic in the already established market.

From the foregoing, it follows that the purpose of this project is to study the mechanisms of business planning in the economic activity of an enterprise and to develop a business plan for a dental clinic.

Project objectives:

1. study literary sources;
2. give a description of the business plan, its meaning;
3. analyze business planning from the point of view of the significance for the conduct of the economic activity of the enterprise.

The clinic will include the following services:

• therapeutic dentistry;
• orthopedic dentistry;
• children's dentistry;

Clinic throughput:

• 60 people on a busier day.

The dental clinic will achieve success among its potential customers due to its advantages over competitors:

1. wide range of prices;
2. the ability to keep prices lower than those of competitors;
3. highly qualified trained personnel;
4. high quality of services provided;
5. use of the latest modern technologies in the field of dentistry;
6. service by cards;
7. provision of discounts.

To implement the project, an amount of about 6,500,000 rubles is required.

2. Description of the business, product or service

Throughout the civilized world, the system of private clinics is developing more and more rapidly, where the best doctors go to work. A private clinic is one of the most profitable and fast-growing businesses. With the global deterioration of the ecology from year to year, the number of potential patients is increasing, with an increase in the standard of living, Russians are ready to spend more and more on their health.

Among the most promising areas of investment in medicine are investments in a dental, venereal, gerontological, narcological clinic.

The main purpose of the clinic is outpatient treatment and prophylactic services for the population.

The clinic building has the following departments:

• therapeutic dentistry;
• orthopedic dentistry;
• children's dentistry;

Clinic throughput:

• 30-50 people per work shift;
• 60 people on a busier day

The polyclinic is located in the center of the city, has an attractive appearance, is rather well-maintained, and a well-developed transport network is a positive feature.

The presence in the Clinic of autonomous dental offices (without double chairs), a surgical dentistry office with preoperative and sterilization, diagnostic room for X-ray and radiovisiographic examination allows to provide all types of dental care in full. The Clinic has met the necessary sanitary and hygienic requirements for modern medical institutions. All this was created after the generalization and analysis of the work of many foreign and best domestic clinics.

According to the standard, the size of the rooms (for example, a treatment room):

• length - 11m;
• depth - 6m;
• height - 3.5m;
• area - 66 sq. m;
• cubic capacity - 231 cubic meters.

There are 3 dental chairs in the office, arranged in 2 rows. In the first row (closer to the window) there are 2 armchairs, in the II - 1 armchair. All offices are fully equipped with modern equipment that meets international standards:

1. dental chairs, dental units;
2. office desk, medicine cabinet;
3. table for placing sterile instruments;
4. table for medicines and filling materials;
5. sterilization installations;
6. 2 sinks for washing hands and tools;

The team of specialists of the clinic should be separately noted, it is very solid and at the same time young. The advantage of the Clinic's specialists is that, in addition to consulting assistance, they also carry out medical work. The level of care provided goes far beyond the treatment, extraction or prosthetics of the tooth (teeth): malocclusion and occlusion, pathology of the muscles of the maxillofacial region (bruxism), changes in the temporal joint (dysfunction), complex cases of prosthetics of edentulous jaws, jaw surgery, complex cases of dental implantation and other types of highly qualified care. In difficult cases, a joint consultation of specialists is carried out with the preparation of a complete treatment and prosthetics plan.

Significant attention in the clinic is paid to the prevention of cross-infection. This is one of the urgent problems of modern medicine and especially dentistry. The patients of the Clinic are completely protected from infection. The sterilization room is equipped with the latest devices and equipment that ensure complete disinfection of all instruments with ultrasonic processing, including dental handpieces and assistant's devices. The clinic uses only certified disposable consumables.

In general, the working conditions of doctors can be considered satisfactory. On the positive side, all branches are located in the same building. The proximity of the motorway, on the one hand, creates conditions for communication with the population, but on the other hand, it is a source of dust and noise effects. Therefore, we can recommend increasing the percentage of landscaping of the site.

In the conditions of market relations, dentistry found itself in very unusual circumstances for itself, the main one of which is the need to attract and constantly expand the circle of patients.

3. Description of the sales market

A survey was conducted of the owners of the 10 largest dental clinics that provide paid services. The questionnaire contained questions about the number of clients of this type of service, about the growth rate of the number of clients since last year and about preferences. These 10 dental clinics cover 88% of the market for the provision of medical services in the field of dentistry in Yekaterinburg. Based on the questionnaires, a table was compiled.

Average scores of competing organizations

Analysis of the market segment of dental clinics providing paid services

The analysis method was based on the distribution of questionnaires among investment organizations. As a result of data processing, the following results were obtained for the market segment in Yekaterinburg.

Average performance of competitors for a specific segment

The 10 largest polyclinics share 88% of this market segment The peculiarity of this market segment is:

• Not many clients, but high payment for the service
• The latest technologies are used for prosthetics
• Permanent customers are provided with benefits

The total volume of the market to which the company enters is 4.3 million rubles. + 2,780 million rubles. = 7.080 million rubles. with an average growth rate (15% + 21%) / 2 = 18% per year. The market is promising and fast growing. According to research by the Nevada-Plus consulting firm, similar growth rates will continue for the next 2 to 3 years.

Entry of the company to the market

Legend of dental clinics in Yekaterinburg:

1 - "Dentist"; 2 - "32"; 3 - "Master Dent"; 4 - "Spectra"; 5 - "Avanstom"; 6 - "DantoEl"; 7 - "DentArt"; 8- "Classic Dentist"; 9- "Healthy glow"; 10- "Dentistry Plus".

Thus, according to experts, the competitiveness of our products is at the level of competitiveness of large dental clinics (1-20 / 29) * 100 = 7% The competitiveness of our products is mainly achieved due to low prices and high level of service. the marketing strategy of the firm.

4. Sales and Marketing

One of the main activities of the Ulybka dental clinic was the development of a set of marketing activities for dental services provided in the clinic's departments.

We have assessed the competitive advantages of Ulybka dentistry in the marketing of dental services:

• Skill and experience of doctors, high quality of services

These factors play a key role for Smile dentistry. The qualification composition of the dentistry staff is quite high.

There are 5 dentists in dentistry (2 - of the first category, 3 - of the second category). Dentist of dentistry Smile became the winner of the All-Russian competitions of dental technicians in 2000. (Yekaterinburg) and 2001. (Moscow city). Another dental technician took the II place at the All-Russian competition of dental technicians in 2001. (Moscow city).

Such high qualifications of the employees of the orthopedic department allow us to provide high-quality dental services using modern technologies.

An indirect, but very significant proof of the high authority and qualifications of the staff of the orthopedic department is the answers of patients to the questionnaire on the priority motivations for paid admission.

Doctors of the department provide orthopedic care for all major nosological dental diseases: defects in hard tissues of teeth, pathological abrasion, partial and complete loss of teeth, periodontal diseases, dentoalveolar anomalies, maxillofacial pathology.

• Flexible pricing

In order to ensure clinical reception by doctors of all training levels, several levels of prices have been introduced for certain types of prosthetics and treatment. This allows Smile Dentistry to receive patients from different segments of the population. Prices for prosthetics at a paid admission can be either lower or higher than market prices, depending on the loyalty of consumers, the service provided, and the image of the product. This principle is used by firms that have competitors.

• Individual contact with the patient.

In modern conditions, there is a growing need to comply with the norms and rules of ethics and deontology, to increase the level of the culture of medical admission. The subjective relationships of employees, the psychological climate in the team, the doctor's ability to establish contact with the patient are important components of the overall success of any clinic.

• Favorable location.

Dentistry "Smile" is located in the center of Yekaterinburg at the intersection of major transport communications, close to public transport stops; there is a parking lot near the building for staff and patients, which makes it easier for residents of both the city and its suburbs to visit the clinic.

• Favorable conditions for the sale of services.

The entire environment of a dental clinic affects the subconscious of patients. To get a positive effect, visitors need to provide comfort, peace, and a friendly attitude. To achieve these goals in dentistry, a major overhaul of the premises has been carried out, great attention is paid to the selection of medical personnel.

• Customer orientation, his requests and wishes.

Taking into account the specifics of the activity of dentistry, in order to increase the flow of patients, the clinic's work schedule was introduced from 9-00 to 19-00; Introduced advisory reception and reception on Saturdays; the X-ray room was opened, the year-round work of the orthopedic department was organized. Dentistry employees continue clinical work (if desired) while on vacation, which has a positive effect on performance. In addition, the recruitment period after the employees leave their vacations is significantly shortened, the flow of patients does not stop during the vacation period, they do not leave for other dental institutions.

In proportion to the number of patients, the income of dental clinics from the provision of paid dental services also increases. So, in 2008, the share of these incomes increased 4.5 times compared to 2004 and amounted to 55%, exceeding the share of total incomes for 2004 and 2005.

5. Production plan

To organize the work of the Ulybka dental clinic, it is planned to purchase two one-room apartments with an area of ​​68m2 located at 143 Karla-Marx Avenue, apartments 3 and 4. The apartments are located on the first floor of a nine-storey residential building.

The estimated cost of the apartments is RUB 4,000,000.

Re-registration of premises from residential to non-residential 82,950 rubles.

The apartments need to be redeveloped and renovated with a total cost of 508,300 rubles. In the repair (reconstruction) of apartments it is assumed:

1. Redevelopment of apartments - 270,000 rubles;
2. Replacing the floor covering with linoleum - 21,000 rubles;
3. Pasting new wallpaper (washing) - 27,000 rubles;
4. Replacement of plumbing (toilet, sinks, etc.) - 9800 rubles;
5. Extension of a staircase from the side of the balcony - 16800 rubles;
6. Laying a brick path - 8400 rubles;
7. Replacing the old door with a plastic one - 20,200 rubles;
8. Other expenses - 19,100 rubles.

The cost of repair work is 116,000 rubles.

Utilities expenses - 7130 rubles. (1 month), telephone - 300 rubles. (1 month), electricity 2500 rubles. (1 month).

The visitor enters our dental clinic and gets into the reception, where he is met by an administrator who is interested in what kind of dental care or consultation he would like to receive in our clinic. If such a service is provided in our clinic, the administrator invites the client to take off his outer clothing and escorts him to the doctor providing this service, if the doctor is free, otherwise he suggests either to wait or to make an appointment at a convenient time for him.

The doctor provides medical services to the client. After that, the client pays at the administrator, gets dressed and leaves.

Basic equipment required for organizing the work of the Ulybka dental clinic

6. Organizational structure

For our dental clinic, we choose such an organizational and legal form as a Limited Liability Company, with an authorized capital of 5,500,000 rubles.

Such a legal form will be beneficial for the Ulybka dental clinic, since there are founders who invest their own funds in the opening of the clinic.

The cost of registration of LLC “Ulybka” is 12,000 rubles.

For LLC "Smile" we choose the following management structure. The supreme body of LLC "Smile" is the general meeting of founders, which considers financial and organizational issues related to the use of profits and the direction of development of this clinic.

To carry out the production activities of LLC "Ulybka" requires:

1. Dentist - 5 people; Higher education, work experience 5 years, recommendations.
2. Nurse - 2 people, medical education or special courses, work experience over 1 year.
3. Nurse - 2 people. Secondary vocational education, work experience of at least two years,
4. Administrator - 1 person. Secondary vocational education, work experience of at least two years, characteristics, good looks, ability to communicate with people.
5. Accountant - 1 person. Higher education, work experience of at least 5 years, on an independent balance.
6. Cleaning lady - 1 person, no bad habits, no older than 55 years.
7. Security guard - 1 person, secondary vocational education, license.

The director manages the work of LLC "Smile", solves all financial issues related to the permanent work of the clinic.

The main functions of the director are:

• Development of strategies for the development of the organization;
• Analysis of the external environment (control of the market for raw materials, competitors, new technologies);
• Organizes the work of an accountant and administrator;
• Carries out salary payments.

The accountant keeps the accounting records of the company, prepares financial reports.

The administrator communicates with clients, signs up for the provision of services, monitors the work of staff, accepts and transmits applications for the purchase of the necessary raw materials and accessories.

Dentists, nurses, nurses provide services to clients, write checks to clients, apply to the administrator for the purchase of a certain amount of consumables.

The cleaning lady cleans all the halls, toilets, sinks, submits requests to the administrator for the purchase of the necessary accessories for cleaning the premises.

Remuneration principles:

When applying for a job at Ulybka LLC, employees will conclude an agreement, which will indicate the salary:

• Director - 45,000 rubles
• Administrator - 8000 rubles.
• Accountant - RUB 25,000
• Dentist salary 10,000 rubles plus 20% of the cost of services rendered.
• Nurse from 6000 rubles. plus 5% of the cost of services rendered.
• Nurse from 5000 rubles.
• Security guard from 9000 rubles.
• Cleaning lady 4000 rub.

To reduce overhead costs, we plan to conclude a contract with a supplier of consumables, which will stipulate that the more materials we buy, the more discount they will give us. And also seek discounts as their regular customers.

Our regular supplier of consumables will be JSC "Medtekhnika", with which we will conclude a long-term contract, which will indicate the terms of delivery and payment of consumables.

Terms of delivery: We will take products for sale from the warehouse of the wholesale store, which allows us to buy consumables 20% lower than the average from other suppliers.

The stock of products of this supplier is made on a monthly basis. The cost of consumables is approximately 26,000 rubles.

7. Financial plan

The purpose of this financial plan is to determine the effectiveness of dental services delivery.

The total investment requirement is about 5,000,000 rubles.

Based on the above statistics, let us analyze the dynamics of the amount of investment costs.

It can be seen from the above graph that the main part of investment costs falls on the first quarter of the project.

This investment project is fully financed by borrowed funds - a simple long-term bank loan

Credit conditions and scheme:

• investment funds are transferred to the account of LLC "Ulybka" in one tranche on 09.01.2009 in the amount of 5,000,000 rubles;
• loan maturity 5 years;
• loan fee 6% per annum in rubles;
• the deferral of the first interest payment will be 1 month;
• further interest payments for the loan occur regularly - once a month;
• repayment of the principal of the loan begins 1 year after the date of commissioning of the complex for the processing of soy products;

The investment loan repayment scheme, taking into account discounting at the project rate, is presented in the following table.

Investment loan repayment schedule

	Principal amount at the beginning of the year	Payment of interest on a loan	Payment of the principal debt	Principal amount at the end of the year

Private dentistry is considered by many experts to be one of the most profitable businesses. True, in the capital region, due to the high level of competition, this is not so pronounced, but in provincial cities with a population of 100 to 300 thousand people, the opening of a modern dental office can bring a very tangible income. Naturally, subject to the availability of good imported equipment and highly qualified dental specialists. The dental clinic business plan with calculations, which is described in this material, will allow novice entrepreneurs to form their opinion on the advisability of organizing such a business in a small Russian city.

To open a small dental clinic, you will need to make a very decent initial investment, the amount of which will be about 5 million rubles. We advise you to take as much of this amount as possible from your personal savings, and in the future to invest as little borrowed funds as possible in the development of your business.

Brief description of the concept

You don't need to be a business genius to immediately determine the most appropriate form of organizing a small dental clinic - of course, an individual entrepreneur! With the choice of the optimal taxation system, everything is also very clear - only work on the "simplified" system (STS "income minus expense") will allow you to get the maximum possible net profit.

It is also imperative that the entrepreneur himself has the appropriate medical education. You should be prepared for a rather lengthy licensing procedure, which takes up to two months. To obtain a license, you need to submit passport data, certificates of clinic employees, a complete list of dental equipment.

When registering a dental clinic in the district department of the Federal Tax Service, you need to select the correct OKVED codes from the 2017 edition of the classifier. For this type of business, the codes will be as follows:

• 86.2 "Medical and dental practice".
• 86.23 "Dental practice".

Below is an example of a list of services that can be provided in a private dental clinic.

• Aesthetic dentistry (teeth whitening and occlusion alignment).
• Therapeutic dentistry (treatment of dental diseases).
• Orthodontics, implantology and surgery (tooth extraction and denture placement).
• Children's dentistry.

The larger the list of services provided by the doctors of the clinic, the faster this business will become self-sufficient.

How much to invest in opening

The initial costs of setting up a private dental clinic are detailed in the following table:

The main expenses at the initial stage of organizing a dental clinic are certainly associated with its equipping with modern imported equipment. Its cost will "eat" 90% of the total initial capital. But on the other hand, high-quality equipment will allow us to provide services of the highest class, which will undoubtedly affect the loyalty of the client audience.

Marketing plan

The marketing plan of a dental clinic, which is maximally focused on attracting as many patients as possible, consists of several important points:

• Advertising through most of the available media (print media, local TV and radio broadcasting).
• Creation of the clinic's website in a memorable and informative style.
• Production of printed advertising materials and their subsequent distribution in various ways.
• Development of a flexible pricing policy with individual offers for different social strata of the population.

In a city with a population of up to 300 thousand people, the planned monthly revenue of the dental clinic will be about 600 thousand rubles. Most of this amount will come from dental prosthetics services. Accordingly, the clinic's annual revenue will be around 7.2 million rubles.

Production plan

The premises for the dental clinic should be located in a relatively new building and be equipped with all the necessary communications in excellent condition. A small clinic can be located on 100 sq. meters of which:

• 10 "squares" will be occupied by the reception area.
• 80 sq. meters - four dental offices.
• 10 sq. meters - a bathroom and a utility room.

A security and fire alarm system must be installed in the clinic.

The optimal work schedule for a dental clinic looks like this:

• Monday - Friday from 09:00 to 18:00.
• Saturday from 10:00 to 14:00.
• Sunday is a day off.

One working day per month must be allocated for the complete sanitization of all rooms of the clinic.

This table provides a sample list of the staff at a private dental clinic:

№	Position	Number of people	Salary, rub.	Monthly payment fund, rub.	Payment per year, rub.
1	Dentist (dentist, orthodontist)	3	30 000	90 000	1 080 000
2	Nurse	3	15 000	45 000	540 000
3	Nurse	2	10 000	20 000	240 000
4	Receptionist	1	15 000	15 000	180 000
5	Cleaning woman	1	8 000	8 000	96 000
6	Accountant	1	20 000	20 000	240 000
TOTAL				198 000	2 376 000

Note: The table shows the "net" salary for the staff, but doctors and nurses will also receive a certain percentage of each client's service.

The equipment that will have to be purchased to equip a dental clinic is presented in the table below:

№	Name	price, rub.	Quantity, pcs.	Amount, rub.
1	Universal dental module	1 000 000	1	1 000 000
2	Diagnostic technique	500 000	1	500 000
3	Dental laboratory	1 500 000	1	1 500 000
4	Sterilization department	600 000	1	600 000
5	Radiovisiograph	300 000	1	300 000
6	Autoclave	200 000	1	200 000
7	Dental Instruments	100 000	–	100 000
8	Special furniture	300 000	–	300 000
TOTAL				4 500 000

Calculations of income and expenses

This table describes the current expenses of the dental clinic:

The profitability of a dental clinic located in a small town is calculated in this table:

The calculations show that the net profit of the dental clinic after taxes on the simplified taxation system will be more than 2.5 million rubles. Each month the clinic will bring its owner about 200 thousand rubles of net income. The profitability of the dental business will be around 35%. The full payback of the initial investment will come in two years.

Potential risks

Certain risks in the dental business are always present. It is impossible to thoroughly foresee and prevent all possible situations that could negatively affect the successful development of a business. However, we will nevertheless highlight several of the most obvious risk factors, with a constant eye on which the owner of a private dentistry will have to work:

• Difficulty recruiting qualified dental clinic staff.
• Periodic visits by auditing organizations, which will keep the clinic staff "in good shape", but will also increase the risk of unnecessary mistakes in the work.
• Decrease in the paying capacity of the target audience and, as a result, a drop in the clinic's income.
• Increase in purchase prices for specialized medicines and consumables due to the growth of the exchange rate.
• Opening of competing clinics with a softer pricing policy and high quality services.

There are many other non-obvious risks and force majeure situations that can interfere with the natural course of business. You will learn about them only when you start your own business. Each entrepreneur has his own. The surest way to prevent them is an honest policy towards clients and constant monitoring of all processes taking place in the clinic.

TOP DENTIS specialists carry out work on the design of dental offices, operating rooms of any complexity. Projects are developed in accordance with all the requirements of SanPin. The list of works includes: technological design, design, equipping offices with dental equipment, both domestic and foreign, its subsequent installation and personnel training. The products are certified and have registration certificates from Roszdravnadzor.

Examples of well-developed clinics of different areas.

The composition of the premises of the dental clinic up to 100 m2

A fragment of the technological project equipment for a dental office up to 100m2 using computer modeling is presented below. The task was to open a dental clinic in a residential apartment building. At the same time, a technological project is being developed for a dental office with a dental X-ray and a radiovisiograph, with a centralized compressor aspiration system.

Based on the wishes of the Client, our specialists have developed a plan of the clinic's premises (the location of dental offices, compressor room, X-ray room, bathrooms, etc.), a plan for laying air and aspiration communications. Placement of bactericidal irradiators. Power supply and grounding. Calculation of the energy consumption of dental equipment. The optimal placement of equipment and connections in the compressor room was determined.

In the X-ray room in a residential building, it was possible to position an orthopantomograph for taking panoramic images. The final document of the clinic's project provided the conditions for issuing a license in the relevant structures.

1BTI original plan

2The following locations are proposed for dental offices and ancillary facilities

• In the room (1) with a total area of ​​1.80 m2 there is a vestibule.
• Room (2) with a total area of ​​11.50 m2 houses a hall.
• Room (3) with a total area of ​​35.20 m2 houses a dental office for two units.
• Room (4) with a total area of ​​2.80 m2 houses a staff room.
• In room (5) with a total area of ​​6.00 m2 there is an X-ray room.
• A toilet is located in room (6) with a total area of ​​1.60 m2.
• Room (7) with a total area of ​​1.40 m2 houses a technical room where compressor and aspiration equipment is installed.
• Room (8) with a total area of ​​3.20 m2 contains a corridor.
• A utility room is located in room (9) with a total area of ​​2.50 m2.

Fragment of the technological project of a dental clinic up to 200 m2

Dental clinic in a separate non-residential building, includes 4 rooms:

• for children's reception with a separate waiting room for small patients.
• surgical room (sterilized instruments are fed through the window)
• dental office
• hygiene room
• X-ray room with placement of a tomograph for performing 3d images
• separate compressor room.
• two bathrooms for patients and staff.

1BTI original plan

2Fragment of the total Plan-project of the clinic up to 200 m2

3Dental clinic design project

Fragment of the technological project of the dental clinic
with placement of a 3d tomograph and a dental laboratory
over 300m2

1Clinic project plan over 300 m2

The following locations are proposed for dental offices and utility rooms (Plan 1).

• Room (1) with a total area of ​​14.0 m2 houses an orthopedic office (Office 1). The layout of the office is shown in Plan 2.
• Room (2) with a total area of ​​14.0 m2 houses a therapy room (Room 2). The layout of the premises is shown in Plan 3.
• Room (3) with a total area of ​​14.0 m2 houses a therapy room (Room 3). The layout of the office is shown in Plan 4.
• Room (4) with a total area of ​​14.0 m2 houses a surgical room (Room 4). The layout of the office is shown in Plan 5.
• A sterilization room is located in room (5) with a total area of ​​10.0 m2. The layout is shown in Plan 6.
• The operating unit is located in room (6) with a total area of ​​22.0 m2. The layout is shown in Plan 7.
• The preoperative room is located in the room (6a) with a total area of ​​5.5 m2. The layout is shown in Plan 7a.
• A hospital is located in room (7) with a total area of ​​12.3 m2. The layout is shown in Plan 8.
• Room (8) with a total area of ​​12.0 m2 houses an X-ray digital X-ray diagnostics (CCR) room. The layout is shown on the Plan9
• A laboratory is located in room (9) with a total area of ​​15.0 m2. The layout is shown in Plan 10.
• A compressor room is located in room (10) with a total area of ​​4.2 m2. The layout is shown in Plan 11.
• Room (11) with a total area of ​​5.0 m2 houses a changing room for staff. The layout is shown in Plan 12.
• In the room (12) with a total area of ​​11.9 m2 there is an internship. The layout is shown in Plan 13.
• Office space (Office 1) is located in room (13) with a total area of ​​10.0 m2. The layout is shown in Plan 14.
• Office space (Office 2) is located in room (14) with a total area of ​​10.0 m2. Layout not shown.
• Room (15) with a total area of ​​7.8 m2 houses the head nurse's office. The layout is shown in Plan 15.
• A pharmacy booth is located in the room (16) with a total area of ​​3.0 m2. Layout not shown.
• In room (17) there is a reception and a cloakroom. The layout of the premises is not shown.
• The room (18) is set aside for the hall, where the patient waiting area is located. The layout of the premises is not shown.

State medical institutions are often inconvenient for residents of megacities. This is especially true for dental clinics. Sick leave is not issued here and you have to find free time to visit a doctor. The usual solution to the problem is to contact a private specialist working on a convenient schedule. A dental office business plan with payback calculations will help you create your own clinic.

Brief summary

The purpose of the development is to open a private dentistry in the area of ​​the Komendantskiy Prospekt metro station in St. Petersburg. The place is densely populated. According to Yandex, 285,900 residents live in the 500-meter area, of which only 3% are children and adolescents under 18 years of age. 277,323 leads is an indicator of a good business outlook.

The demand for dentist services is high. It is impossible to get sick leave due to toothache, and many have to deal with treatment in their free time

We offer you to familiarize yourself with the dental clinic business plan with calculations (free download). Main characteristics of the project:

• initial investment amount - RUB 2,090,000;
• payback period - 24 months;
• monthly profit forecast - 764,640 rubles.

Fast implementation of the project will be possible if you attract highly qualified specialists (according to the selected list of services) and rely on modern equipment. The first costs can be covered both from our own funds and through a credit line. The latter is more related to the purchase of equipment.

Description of the project

The presented dentistry business plan considers the opening of an office with one doctor, which allows you to start building a client base with minimal start-up investments. In the future, it is possible to move to a more spacious room for the organization of two or more workplaces at the same time (with the hiring of additional specialists, the opening of directions for prosthetics, and other dentist services).

Enterprise characteristics

* if additional services are available, you may need to add codes. It is worth getting the advice of a competent specialist before submitting documents for registration of a company.

Location - within a radius of 500 meters from the Komendantskiy prospect metro station. The traffic according to the metro is up to 1,800,000 people a month, which increases the audience of potential customers. These are not only those who live nearby, but also those who come to work or on other matters.

List of dental office services:

• treatment of caries and other diseases;
• dental radiography;
• aesthetic dentistry;
• whitening.

Such a list assumes a minimum of permits. Removal and prosthetics will require separate licenses. It is more profitable to issue them as profit is made, when business expansion becomes possible. The same applies to the reception of children.

Niche in the market

There are 12 competitors in the proposed opening area of ​​the clinic. Taking into account the appearance of one more office, each institution will have 21,000 inhabitants. The presented example of a dentistry business plan is based on a prime location. In addition to metro traffic, the calculation goes to two shopping and entertainment centers (Atmosphere and Promenade).

Potential clients will constantly pass in the immediate vicinity of the firm. To attract people, all that remains is to organize a noticeable sign and advertising with attractive conditions and discounts. It is better to place the office in the path of the main flow of people leaving the metro and going to it.

Competitors in the area are offering services similar to those offered for the new clinic. At the time of the opening, it is recommended to conduct a wide advertising campaign, allowing to provide the primary flow of visitors (Internet, radio, metro). In the future, you can count on repeat visits to clients, invitations by business cards, and independent search on the map.

Marketing strategy

When calculating a business plan for how to open a dental office, the location of the institution on the way of massive traffic of people is taken into account. Almost every morning, residents of the area will go to the metro and see the sign. The same applies to potential visitors working in the area.

• placement of banners in the metro building;
• creating a bright sign near the clinic, visible from a great distance;
• equipping with advertisements of the nearest public transport stops.

In addition to "passive" advertising means, it is recommended to create your own website and pay for campaigns in Yandex.Direct and Google Adwords. Additional traffic can be attracted from social networks. Marketing tasks can be outsourced to specialists.

Production plan

The opened business is designed for the flow of individuals. Average service time for one patient is 20 minutes. With such a schedule, a capacity of 36 people per day will be ensured. For a month, the maximum traffic will be on average 1080 people. This is a key indicator when calculating the return on investment of an institution. It can serve as a starting point for planning further development, for example, expanding the range of services.

Equipment for equipping a dental office

You will have to choose a room not only based on convenience and price, but also taking into account sanitary standards. Here are their typical characteristics:

• separate entrance from the street;
• location on the basement of the building;
• lobby from 10 sq. m;
• dentist's office from 14 sq. m;
• staff room from 6 sq. m;
• the presence of a toilet is required.

As a result, premises from 30 sq. m with complete landscaping - water supply, sewerage, ventilation. Near the metro, such an area will cost an average of 200 thousand rubles. rent per month.

Organizational plan

The staffing table in the presented dental clinic business plan with payback calculations was selected based on the work schedule from 9.00 to 21.00 (seven days a week). The expansion of capacity and the range of services will lead to the need for additional staff. The size of wages is indicated as the average for St. Petersburg at the time of writing the BP.

The list of employees is as follows:

• dentist - 2 people (work schedule 2/2, from 9.00 to 21.00, salary 70 thousand rubles);
• nurse / dental assistant) - 2 people (schedule 2/2, from 9.00 to 21.00, salary 30 thousand rubles);
• administrator - 2 people (schedule 2/2, from 9.00 to 21.00, salary 30 thousand rubles);
• technician - 1 person (schedule 5/2, from 9.00 to 18.00, salary 20 thousand rubles).

It is more profitable to outsource accounting keeping. The same may apply to the organization of cleaning.

Financial plan

The payback of the cabinet is calculated taking into account one-time, fixed and variable costs. One-time expenses are allocated for the entire billing period in equal shares for each month. Constants are usually unchanged and added to the monthly investment share. Variable costs are added to them (emergency repair of premises, equipment). In the proposed dental clinic business plan, we do not consider variable costs based on the assumption that the new equipment is under warranty from the supplier.

List of one-time costs

List of monthly (fixed) costs

Calculation of the company's payback:

One-time costs per month - 87,100 rubles;

Fixed costs - 768,600 rubles;

The minimum average check with a monthly traffic of 1080 patients is 792 rubles.

With an average cost of service in St. Petersburg at 2500 rubles. and the cost of work in 1000 rubles. each patient will bring 708 rubles. arrived. In total, it is planned to receive up to 764 640 rubles per month.

Risk management

One of the main project risks is the presence of a large number of competitors. This is fraught with a decrease in traffic due to promotions carried out by other clinics. A competent marketing policy plays a key role here (additional costs for specialist services may be required).

There are a number of other risks:

• rising salary expectations of experienced dentists;
• a sharp increase in prices for materials used in the work;
• opening of new clinics;
• unforeseen equipment breakdowns.

When changing the payback period, it is recommended to include the costs of repairs and maintenance of technical equipment in the dental business plan with calculations. If within the warranty period you can count on the support of the supplier / manufacturer, then in the future you will have to allocate funds from the budget to maintain the equipment in working order.

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