In what direction to open your business? Basic options

The first step in business is not registering as an entrepreneur or starting your own company. You take the first step much earlier - when you choose the direction and type of activity that will allow you to become a successful business person.

1) Choosing a direction of activity for a novice entrepreneur. What to prefer: production, trade, service sector?

Most people believe that the most important thing to a successful start as a businessman is large start-up capital. This is one of the reasons that they get rich by doing business - a minority that knows that success is much more dependent on the right choice of business direction and their niche in the market. If you have firmly decided that it is entrepreneurial activity that will help you realize your creative potential, satisfy ambitions and earn a decent life, determine which direction of activity seems more attractive to you: production, service sector, trade.

Production often requires expensive equipment, but the lack of money to purchase it is not an insurmountable obstacle - the equipment can be rented. Much more important factors are the demand for the goods produced, the availability of raw materials and your knowledge of all production nuances that allow you to produce competitive products.

To start a business related to trade, the availability of funds for the purchase of goods is also desirable., but not necessarily, many goods can be taken for sale and settled with suppliers after the goods are sold. This approach increases the riskiness of your business and reduces its profitability, but if you have other competitive advantages - Your business will be profitable.

With a minimum start-up capital, you can start your own business in the field services, but only on condition that you have the knowledge and skills that are necessary to provide services that are really required by the consumer and for which he is ready to pay a price that is acceptable to you.

Thus, the amount of start-up capital is not a determining factor when choosing a direction of activity. It is much more important that you have professional knowledge, various skills, personal qualities and interest in this or that activity. It should also be remembered that it is possible to engage in some types of activity only after obtaining a license.

2) Search for the most promising areas for your business

The search for the most promising areas for your business should begin with a revision of your knowledge and skills. First: professional activity. A chef is much more likely to own a popular restaurant, a teacher is much more likely to open a private school, and a florist is much more likely to succeed in selling flowers or fertilizers.

But if you do not see an opportunity to organize a business related to your professional activity, or you are not interested - think about your hobbies... You compose poems for the holidays for friends, help organize various celebrations, play the role of a tomada at the table, know how to entertain children - perhaps opening a holiday agency will help turn Is your hobby a source of good money? Do all your friends turn to you for advice on the selection of makeup, hairstyles and outfits? Perhaps your calling is to run a beauty salon?

Why, when choosing a direction for starting a business, it is recommended to first of all contact professional activity? You know to a greater or lesser extent the real state of affairs in the area of ​​the market where you have worked for several years, it is easier for you to more accurately predict the level of demand, competition and possible difficulties, you are familiar with production technologies and with people on whom the solution of many issues depends. In an unfamiliar business, you will have to learn this, make mistakes that entail a shortfall in profit, and sometimes significant losses.

3) Criteria that are important to pay attention to when choosing your business niche. The ability to test a niche business before starting work.

The prospective entrepreneur should be aware that it is easier to succeed in those moments when the industry is growing. If the income level in your area is growing rapidly, it is profitable to sell new cars, and if it falls, the demand for used cars and repair shop services will increase. But even in areas located in the neighborhood, such trends can be radically different.

And if you nevertheless chose unfamiliar line of business and at the same time you do not have too much start-up capital, then before starting your own business and investing in its creation and development, it makes sense to work at least some time in this business as an employee. Even washing dishes in the kitchen of someone else's restaurant will help you hear and learn a lot of things that no course will tell you: how to receive inspectors from a sanitary station, pacify too violent customers and get rid of too picky ones. Many of the secrets of the restaurant business can only be learned from conversations and observations in the restaurant kitchen.

It is possible to open your own business as part of someone else's by concluding a cooperation agreement with any large company. Thus, you can start a business related to network marketing, providing various services. In this case, you get a proven and proven scheme of work, you can use an already promoted brand and save on advertising, you have access to common resources (information bases, procurement of raw materials at low prices).

But you should also take into account the disadvantages of such a business: the profit will have to be shared, and the level of competition in such a business is usually very high, and your chances of success largely depend on your personal qualities (high efficiency, communication skills, organization, ability to think outside the box) ).

4) How to find your niche in the field of trade, services, production?

Highest profit Your business will bring in that case, if you manage to find a still undeveloped market niche and manage to occupy it first by offering a fundamentally new product. The main disadvantage of such a business is its poor predictability; it is much more difficult to calculate the level of demand, price elasticity and other economic indicators for fundamentally new goods than for those that have been successfully produced and sold for a long time.

New goods and services that, in your opinion, can significantly improve people's lives, ideally satisfy any of their needs, are not always in demand, and not because they are not needed, of poor quality or offered at too high a price - just thinking the consumer turned out to be much more conservative than you expected. At one time, Peter the Great could not only sell potatoes, no one wanted to take them for free, but today, potatoes are a very popular product on the Russian grocery market that does not need additional advertising. Thanks to the reformer king!

It is not surprising, but many significant inventions were made by different people independently of each other almost at the same time. The same is the case with promising and potentially highly profitable business ideas. Have you got a really good idea? Consider, but do not postpone its implementation for a long time, because it can visit the heads of your competitors at this time, and they will have time to quickly bring it to life and make money from it.

5) How do businessmen in Europe or the USA earn money? Can you learn from their experience?

Our compatriots did not come up with many successfully implemented business ideas themselves, but saw visiting the countries of Western Europe or the USA. Network marketing, fast food outlets, financial pyramids, sushi bars and even hot dogs came to us from abroad and took root well, became a part of our life, bringing someone more than a solid profit. Therefore, you need to look closely at the experience of businessmen from developed countries, but you should not blindly copy what you saw there in our country. It is necessary to take into account, firstly, the difference in mentality, and secondly, the difference in the amount of income of an average citizen with them and with us.

As you can see, finding your niche in the market and at the same time doing something to your liking is not so difficult, you only need a good business idea, as well as an objective assessment of your capabilities, abilities, consumer expectations and the level of competition.

Starting your own business is always fraught with risks. Aspiring entrepreneurs are encouraged to start small business and gradually expand their business. It is important to "plunge" into the basics of entrepreneurship and gain experience.

For organizing your own business, the direction of business, fashion, location are taken into account.

The ideas presented in the article do not require large financial investments and do not carry a large risk.

Some of them are suitable even for teenagers and retirees.

The role of small business in the world and in Russia

Small businesses are assigned important tasks in shaping the country's economy:

• elimination of unemployment;
• saturation of the market with goods;
• expansion of competition, demonopolization;
• replenishment of the state's monetary resources;
• achievement of scientific and technological progress.

Small business is an important indicator of socio-economic development in the country. In some developed countries, the contribution from this direction is more than 50% of GDP.

Due to the growing role of small business in the world, states are taking legislative acts to stimulate this area of ​​activity. In Russia, the support program is carried out in accordance with the Decree of the Government of the Russian Federation of December 30, 2014 No. 1605 "On the provision and distribution of subsidies from the federal budget to the budgets of the constituent entities of the Russian Federation for state support of small and medium-sized businesses, including peasant (farmer) enterprises".

What you need to consider when choosing a business direction

There are three conditions that are important to rely on when doing business /

Prospects for the commodity market

Product profitability, fashion trends, needs, consumer income, and location are taken into account.

The profitability of products reflects the efficiency of the use of material resources, labor resources, natural resources. It is a reflection of the profitability of the enterprise.

Fashion is an important sales engine. What's hot in 2019? Healthy lifestyle, pumped up girls, sports and fitness.

This means that manufacturers of sports nutrition, Nike clothing, directors of fitness clubs earn many times more than before. In the 90s. jeans came into fashion, the largest networks for the production and sale of denim clothing appeared.

Demand depends on location. If in Moscow it is fashionable for adults to ride a scooter, drink coffee and eat while walking down the street, in provincial cities these trends are considered strange.

Coffee-to-go stalls will take root in the capital cities, but not in remote locations.

Originality has always been in fashion. When starting a business, it is important to come up with something new, unusual and bring it to the masses!

In some cities, cat-cafes are already being built - cafes where you can come to drink coffee and chat with cats. Not expensive, but profitable.

Consumer income is taken into account. In a provincial town, it is foolish to open a Lamboghini car shop.

Capital for starting a business

Capital can be raised based on accumulated funds, a loan, subsidies from the state for starting a small business, funds of a fellow investor, etc. Although it is desirable for a startup to proceed from accumulated funds, the most popular way to finance startups is a loan.

When starting a business, you can count on financial assistance from the state. For novice entrepreneurs, Employment Centers in conjunction with Entrepreneurship Development Centers give out 59,000 rubles.

Interest in activities

Own business thrives only if the entrepreneur is clearly aware of his business idea and chooses a field of activity according to his interests and knowledge. Financial motivation is important.

When choosing a direction of business, calculations of the efficiency of a potential enterprise are carried out: they draw up a business plan.

Promising areas of small business

At all times, promising business areas have been formed in accordance with the needs, tastes, and incomes of consumers.

Construction and repair

Construction is a fast growing profitable industry. Despite the economic crisis, the performance indicators of the construction business are going up.

People are increasingly striving to improve their homes, order expensive repairs, beautiful furniture. The time of the Khrushchevs with nondescript apartments is passing!

Comfort, beauty and coziness are in fashion.

According to M. Chernitskaya, President of the iConText Group, everything related to the construction industry grows during the crisis: doing it yourself has always been a good opportunity to save money.

Possible areas of activity: production of foam blocks, paving slabs; construction of small objects; carrying out European-quality repairs and cosmetic finishing.

Food

Food products are goods of inelastic demand. Bread, milk, eggs, meat - they will be bought regardless of the amount of income and fashion trends.

In connection with the cut in wages, the demand has decreased only for expensive and "harmful" products: people are tired of "chemicals" in stores.

Buyers began to take care of their health, follow the fashion for healthy lifestyle, therefore, environmentally friendly products are gaining popularity.

Promising areas of activity: breeding livestock, poultry and sale of natural milk, meat, eggs; growing mushrooms and greens; organization of a mini-bakery where healthy bread from cereals and dried fruits is baked.

Electronic commerce

Includes the implementation of commercial transactions via the Internet. This has been one of the most promising business areas for over a decade.

The advantages of doing business on the Internet are globality, process automation, continuous work.

It is important to understand that the Internet is already saturated with information and that in order to successfully enter the global market, serious investments and innovative ideas are required.

Promising areas: online stores, information trade, Internet banking, leasing of software systems.

Cosmetology

Cosmetology is a dynamically developing industry: the aesthetic problem will always excite consumers of all segments. According to experts, the profitability of beauty salons is about 30%.

Popular directions: opening of economy and elite class beauty salons, own massage parlor, cosmetology procedures, haircuts at home.

The listed directions are always popular. With a competent approach, enterprises in the construction, food, and cosmetic industries have high profitability indicators, regardless of fashion trends, consumer income.

Roughly speaking, people always cut their hair, build, and eat.

The most relevant areas of small business in 2019

Fashion trends and technological developments have inspired new business prospects.

Catering

Catering is an industry associated with organizing events at remote locations, providing everything you need to organize buffets and events. This sector is growing from year to year.

Accounting services

With the rise of entrepreneurship, analysts say, the accounting and auditing industry has begun to enjoy widespread demand.

Any company needs a specialist who professionally approaches the calculation of the company's funds, the analysis of the company's economic activities and gives the necessary recommendations for solving economic problems.

Organization of outlets for the sale of purchased used clothing and footwear

This trend is primarily social in nature.

Pensioners and low-income families will be able to buy things at a low price.

Organization of fast food chains

Coffee-to-go stalls, kiosks specializing in the sale of pastries.

They are especially relevant in large cities with a high rhythm of life.

For example, in Moscow you can often see people eating and drinking on the go - it's fast and fashionable.

Web design, copywriting, seo optimization services

The vast potential of the directions is associated with the growing role of IT in all areas of activity.

Sale of sports nutrition

In connection with the fashion for healthy lifestyles, pumped up girls, fitness clubs, the profitability of the products of sports equipment and special food stores has increased sharply.

Cleaning service

In Russia, the sphere of cleaning services is not yet sufficiently developed, however, judging by the growing popularity of this direction in the West, our country will see a sharp popularization of the cleaning industry.

The listed services are subject. The demand for them depends on the income of consumers, on fashion trends.

You can learn about promising business areas from the video.

The most promising small business areas for beginners

At the first stage, it is important not to take big risks: if possible, protect yourself from competitors, gain a foothold in your own business and gradually expand.

Sale of organic products

With an increase in exposing programs about GMOs and "chemistry" on store shelves, people started thinking about using natural products. In this regard, honey, greenhouse products, pork, beef, dairy products from private farmers are in great demand.

Advantages of selling your own products: lowest costs, stable demand, minimal risks.

Handmade

A handmade business requires minimal investment (if the needlewoman is not going to make a gold bag) and skill.

Those who know how to knit, sew toys, make beautiful bags, and fool around advertise their own products. With the money earned, they buy a shop / rent a section in a shopping center, where they sell handmade goods.

Some give master classes on the Internet on handicrafts, cooking and make good money.

Pies, pancakes

It is worth taking seriously the fact that pies, pancakes and shawarma stall chains can bring in higher profits than elite restaurants in the center of Moscow. High-end restaurant owners incur extremely high costs, which means they run the risk of incurring losses.

Pies are inexpensive and profitable. The demand for "snacks" is always consistently high.

Advertising activity

With the expansion, a company is organized to create outdoor advertising, staff is hired, expensive equipment is purchased. When making the first transaction, it is important to register with the tax office.

By the way, many useful business ideas are associated with Photoshop - processing photos, creating illustrations, booklets.

The list is not limited to the suggested ideas.

A potential entrepreneur must show originality and out-of-the-box thinking in order to bring zest, something unique to the market.

It is important to be able to sell the fruits of your talents. Who knows how to repair cars - repairs cars.

First at home, and then opens its own technical center. Who knows how to take pictures beautifully - takes photographs, and then opens a photo studio.

Examples of original ideas and innovations: opening of a cat cafe, mobile cafes, coffee in traffic jams, production of homemade eco-friendly toys, rental of pets.

In Portugal, there is The Walking Dead Blood Store, which accepts donated blood as payment.

The ideas are limitless!

How to start your own business with minimal investment: You can find promising ideas for small businesses from scratch from the video.

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How do people get into business? Someone gets it by inheritance, someone meets people who offer to join them in a share, and someone just falls on their head with a ready-made business and they have no choice but to manage it. But in this post I will tell you how to choose a business direction without relying on the above examples.

If your parents are not businessmen and never were, then all you can ask them about is not to interfere with you, but ideally to support you in all your endeavors and promotions, no matter what.
Let me draw your attention to the fact that those successful entrepreneurs who inherited the business or ended up with them for some other reason are not at all lucky and lucky. They are the most ordinary people like you and me. But they are distinguished by some qualities - a positive attitude, correct beliefs and self-confidence. And already these qualities attract the necessary events and people into their life. This kind of thinking is not easy to learn, but it is available to each of you. There would be a desire, there will always be opportunities. And if you think that all rich people made their fortune on theft and deception, then this article is not for you. To think so is to block your path to a happy, wealthy and joyful life.
And now you are already tired of everything and you are thinking about starting your own business or changing its direction. You have already thought about some options, maybe you even tried something and did not work out, but the thought of a happy and rich future haunts you. What to do in such a situation?
Standard steps can be taken. That is, to analyze the situation on the market, to think about what product or service is in demand. Calculate your financial capabilities and try to do something about it. Next, a simple business plan is drawn up, and you start to implement it. You have a positive attitude and sincerely believe that your project will be included in the list of those 2-3% of new enterprises that survive after 3-5 years of struggle for their existence. The remaining 97%, unfortunately, either go bankrupt or drag out a miserable existence. A large number of entrepreneurs go into their business only because they no longer know where to apply their abilities and at the same time earn pennies in their business.
Why is this situation happening? Why do most firms and enterprises go bankrupt in the first year? Why do most of the rather optimistic and promising business projects not bring a dime to their owners, but only headaches and disappointment?
It's pretty simple. This situation occurs, firstly, because entrepreneurs are not doing their own thing. They were too lazy to define their vocation, their talents and abilities and started a business in the direction that they DON'T LIES INTO.
Secondly, such entrepreneurs calculate the prospects and profitability of their business, using only their logical thinking. But! Logical thinking can operate only with the facts that it has at the moment. Our consciousness cannot see what will happen tomorrow or the day after tomorrow, how our business will go, how customers will react to our product, what will be the demand, etc.
And besides, if you consider that before that you had no experience of creating your own business, or working in this direction, you can draw up your business plan only on the basis of your fantasies, nothing more. Even if it seems to you that the case is a win-win, then it only seems so to you. If you could talk to people who have been in this business for a long time, they would probably tell you completely different stories.
That is, you have no experience, no knowledge of the market, no acquaintances, no big supply of money. And with all this baggage pulling down, you are trying to organize a profitable business using only your logical thinking. Do you think you will succeed? Of course not. You will simply waste all your savings, become completely disenchanted with the possibility of starting a business, and as a result, you will return to hired work. I think this ending does not suit you.
There is a completely different approach to creating your own business. Moreover, this method has already been tested on dozens of projects and has fully proven its effectiveness.
So:
Write down on paper all your talents, abilities, knowledge, skills that you can use in one way or another in business.
Try to come up with a few business ideas every day for 2-3 weeks.
After that, identify for yourself 3-5 ideas that you consider the most realistic and feasible. You must believe in their implementation.
Think over in your head a rough plan for the implementation of each project. I emphasize the word "approximate". You don't need to be too detailed and think through every step. Make a general plan only.
Most likely, you will have 2-3 options for creating your own business that are most suitable for you. You yourself will feel that this is interesting to you and here you can succeed. Most importantly, these projects should be of interest to you. Your soul should sing at the very thought of such an occupation. If you try to create a business that is based only on material gain, then your inner "I" will very actively resist, and thus you will create a lot of problems for yourself.
Now for the most important point. You have decided on 2-3 directions for creating your own business. These projects inspire you. You have thought out general plans for their implementation. And now you have absolutely nothing left. Begin to act little by little in all directions. This means - to find out detailed information, study the market, communicate with professionals in this area. That is, take the steps that you can effortlessly take today.
When you start to act, you will express your intention and readiness to create your business. But without experience and connections, you cannot know for sure which project will be successful and which will fail. Therefore, you need to use your intuition, which, unlike your consciousness, knows perfectly well which project will be successful and what steps you need to take at one time or another. Your task is to say “I want this and this,” and start acting. And how exactly your goal is realized is no longer your problem.
How will events develop further and how to understand which particular project should be given all of your time as a result? You must carefully observe external circumstances and events. For example, you tried to act in a certain direction, but you feel the resistance of space. You cannot find the information you are interested in, the person you need does not pick up the phone, some obstacles constantly arise. That is, intuition tells you that there is nothing to wait for here. You can not give up on this project, but try to approach it from the other side. In any case, be flexible and listen to your inner feelings. If you are trying to approach the implementation of a certain business project, on the one hand, then on the other, and everywhere you meet with failure and obstacles, this is a clear sign that you have nothing to do here.
But first of all, you should pay attention not to where you face obstacles, but on the contrary, where everything goes well by itself. In some of your projects (and perhaps more than one), you will notice that the space is friendly to you. Surprisingly, you effortlessly find the information you need, opportunities and means appear for the implementation of this project, everything seems to go into your hands. Everything goes smoothly and effortlessly. The key phrase here is "effortlessly." If you have to make incredible efforts, step over yourself, fight against the "headwind", then this is definitely not your direction. And the sooner you understand this, the more health and strength you will save.
It is not at all argued that you do not have to sweat and work hard to successfully launch your business. But if you move in the right direction, then you will work WITH PLEASURE. The work you love, even if you do it all day long, brings energy, not takes it away.
And finally, we will repeat the key points once again:
1. Decide on a few pleasant business projects.
2. Start taking small actions to check in which direction the Universe is ready to help you.
3. We begin to implement the project that is easiest for us.
4. We constantly listen to ourselves and find ways of development where everything is done "without much effort."
5. If we meet an obstacle, do not try to break it, but take into account the message of our intuition and slightly change the direction, go around the obstacle.
6. The main criteria that you should use during the creation of your business are as follows: "the use of your talents and abilities", "tips from the Universe", "intuition", "without much effort", "do not fight obstacles", "listen to yourself "," We do what brings pleasure. "
Listen to yourself, listen to your intuition, notice the clues of the Universe, and your future business will bring you not only financial dividends, but also pleasure and pleasure.

Looking at successful entrepreneurs, eminent businessmen, it sometimes seems that a mere mortal will never rise to the heights at which they are. It is as if another world - the world of celestials, other categories of thinking, material goods of a different level. And sometimes it does not even occur to them that once they were the same ordinary people, little known and not at all rich. We do not take into account the representatives of the famous families of billionaires who are already in a special position from birth - there are only a few of them, and they are a happy exception to the general rule.

The bulk of the "rich and famous" went to their Olympus in a similar way, at the beginning of which there was a desire to change their lives, whatever the cost ...

It is widely believed that a decent start-up capital is needed to open a business. And this postulate becomes a stumbling block for many beginners or enthusiasts about to start their own business. However, there are startups where you can get by with a minimum amount of initial capital or even without it.

Choosing the direction of the future business seems even more difficult. These doubts are very natural: few people like to make mistakes, fall and lose. However, here, too, there are ways to partially minimize the risks.