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What you need to open a sauna with a swimming pool. Business in the field of bath services. Where to start to open a sauna

Saunas as a business are becoming more and more popular today for several reasons. Firstly, the attendance of such establishments is growing every year, and the number of clients is increasing. Secondly, a business can be organized quite easily. Thirdly, a sauna can bring a good income with a relatively small investment. We will tell you how to open a sauna in a small town.

3 sauna formats that will generate income

Consider several types of saunas that exist today:

  • finnish sauna(temperature 100-120 degrees with a humidity of 5-10 percent);
  • Russian or sports sauna(temperature 90-100 degrees with humidity 30-35 percent)
  • infrared sauna(the most comfortable safe indicator is 50 degrees).

Infrared sauna has become more and more in demand in recent years. To organize a business, it is enough to buy a portable infrared cabin and arrange its delivery to customers. To do this, you only need a courier and a vehicle.

The second option is portable sauna in massage parlors... You will not need large investments. The cost of a portable sauna is from 60,000 rubles. The business pays off within 3 months.

How to make money opening a sauna: choosing a room

The best thing is to find a sauna room near a fitness center or sports complex. The sauna room must occupy at least 100 sq. meters, because in addition to the steam room, shower, hall, to attract customers in your institution, it is advisable to place a small pool, billiard room or bar.

It is better to make the steam room itself small, 6-10 sq. m. It will be easier to maintain the temperature. It is possible to include junior and deluxe rooms in the business plan of the sauna, but this will require both a larger area of ​​the room and additional investments.

How to open a sauna: registering a business

Like any business, opening a sauna requires registration as an individual entrepreneur or LLC ... Fit OKVED code 93.04 - "Physical culture and recreation activities"... Before starting a business, you need to get permission of SES, state technical supervision and fire service .

You will also need contracts for maintenance, rent and garbage collection ... If it is planned to open a bar or cafe in the sauna, where the sale of alcoholic beverages will take place, you will need to take care of obtaining a license for their sale.

Sauna business plan: purchasing equipment

How to start a sauna from scratch in a small town? To create an appropriate microclimate in the sauna, you need to purchase the necessary equipment.

First, there are ovens. The stove can be both wood-burning, electric and gas. Which of them is more suitable for your bath is up to you.

In addition, you will need: showers, benches, sofas for relaxation. If there is a pool in the sauna, additional equipment must be purchased: transformers, water purification systems, lamps, pumps. In addition, you need to purchase cleaning and detergents, towels, brooms, caps for the steam room, possibly dressing gowns and slates.

How to make your business profitable: attracting customers

The main rule of a successful business is choosing the right advertising channels. You should start advertising your services 2-3 weeks before the opening of the establishment. What channels can you use?

Download a ready-made business plan for a sauna with calculations

Thirdly, in a small city, business promotion can be done without investment, with the help of word of mouth ... When the sauna opens and the first visitors appear, a lot will depend on the staff, first of all - the administrator and his ability to work with people. If the employees of the bathhouse are sociable and friendly, they will be able to additionally advertise and sell services - this is half of the company's success.

3 rules to make a business successful

You should not only know well how to open a sauna, but also how to make your business profitable. This will help:

  1. Maximum use of area(in the daytime you can attract clients for wellness procedures, in the evening - married couples, at night - rent out the premises);
  2. Sale or rental of bath accessories;
  3. Provision of additional services(SPA, massage, hairdresser).

For a successful bathing business, you can stop at other types of baths. In addition to Russian, in recent years, they are gaining more and more popularity Roman and Turkish baths... Began to come into fashion Japanese baths... So far, they are only in Moscow and St. Petersburg, so the niche is practically free.

A big plus - the bath does not require too much investment. You can start by investing 1,000,000-1,500,000 rubles. The net profit from a small establishment will be from 100 to 150 thousand rubles a month ...

Approximate data:

  • The monthly income is 248,600 rubles.
  • Net profit - 85,100 rubles.
  • Initial costs - 965,800 rubles.
  • Payback - from 1 year.

Note: This business plan, like all others in this section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we will draw up a detailed sauna business plan with calculations.

Description of the service

This business plan deals with a sauna that provides services to the public. The building will be rented for a long time. It will be located in a residential building. In this case, you need to pay attention to the organizational and legal aspects. A sauna has to meet many requirements, and you will need to get a lot of permits beforehand.

Market analysis

Studying the demand for business, you need to understand that a person's needs for a variety of leisure activities largely depend on his financial capabilities. Yes, now in the country are difficult times and many people have a hard time. Someone will say why a sauna is needed if you can wash yourself at home? There is already another question. Firstly, a sauna or bath has a number of therapeutic and prophylactic effects. Secondly, today young people are increasingly using just such forms of leisure. Why? They are attracted by an informal atmosphere, a limited circle of people.

If we talk about the demand for services, then today it is saunas that are more popular among Russians, and not baths. Although the bath is a primordial Russian tradition. Most of this shift in interests was due to the “rejuvenation” of consumers. Today saunas are used by people aged 20 to 45. At the same time, both women and men love to visit her.

We decided on the target category. Now you need to understand whether there is a place in the market and what is the competition in this segment. There is competition, as in any other promising type of business. According to Rosstat data, the overwhelming number of baths and saunas today falls on medium and large enterprises (more than ¾). Small businesses own only 12% of the country's baths and saunas.

Based on the data obtained, we can conclude that the main competitors will be:

  1. Large enterprises. In such cases, the organization usually provides a wide range of services. Saunas are also included. The cost in such establishments is usually quite high. But the quality of the services provided is at the level. You can also fight such giants. It is necessary to offer more favorable prices or, possibly, to carry out any promotions, to provide discounts. The quality should also be high. It is best to settle in the distance of such large leisure centers in order to avoid a direct conflict of interests.
  2. Small entrepreneurs. Such organizations do not cover a large segment of the market. Dealing with them is pretty easy. You need to find a place where there are no other saunas nearby. You can also fight small firms with the help of advertising. Prices in this case will not play a special role (within reasonable limits, of course).

Before creating your own sauna, you need to study the market structure of a particular city. It can be very different from the situation even in neighboring regions. Below is a list of million-plus cities, arranged in descending order of the number of saunas per 100 thousand people.

It is important to conduct a competent geomarketing research in order to most reliably assess your chances in this niche, to develop a strategy.

It should be noted that the cost in this area of ​​services is set in a rather specific way. Entrepreneurs proceed from competitive parity, that is, they are based on each other's prices.

SWOT analysis

When drawing up a business plan for a sauna, it is necessary to consider all sorts of factors that, in one way or another, can affect not only the amount of profit, but in general its availability. It is customary to divide such factors into external and internal. External controls and adjustments are impossible. But you can use them for your own good (if these are opportunities) and avoid (if they are threats). So, the external factors in this case include:

  1. Possibilities:
  • Low fixed costs.
  • Increased consumer demand for this service.
  • An increase in the standard of living, an increase in the relevance of the proposal.
  • Offer of additional services.
  1. Threats:
  • Possible increased competition.
  • A dramatic change in consumer tastes.
  • High level of competition.
  • Quite serious upfront costs.
  • High requirements for the space used.
  • Quite a difficult technological process at the beginning, associated with the need for redevelopment.

You can work with internal factors - eliminate negative ones and increase the influence of positive ones. These include:

  1. Strengths:
  • No need for highly qualified personnel.
  • Providing quality services.
  • Using effective promotion methods.
  • Use of high quality materials and structures.
  • Use of modern equipment.
  • Deep analysis of the market.
  1. Weak sides:
  • The need for self-financing.
  • Lack of a long-term strategy.
  • Lack of experience.
  • High level of risks.

Based on the identified working conditions, it can be concluded that special attention should be paid to:

  1. Selection of premises and bringing it to the appropriate form.
  2. Development of a promotion strategy.
  3. Development of special offers.
  4. Selection of quality equipment.

Opportunity assessment

The sauna will operate seven days a week. The largest influx is observed on weekends or in the afternoon. Therefore, the operating mode will be as follows:

Total: 96 hours a week, about 411 hours a month.

To work, you need 2 administrators. They will work 2 through 2. In order not to hire cleaners, you can delegate the cleaning of the premises to the administrator. So you can save money and not hire a lot of workers.

It is worth noting that there is seasonality in this type of business, and you can fight it with the help of a system of promotions and discounts. In addition, in the evening, people are more willing to go to the sauna. It makes sense to make prices different over time.

Organizational and legal aspects

  1. Organizational and legal form - or. If you plan to sell alcoholic beverages, then only the second option will do. Naturally, this will require an appropriate license. OKVED codes that you may need:
  • 93.04 - Physical culture and recreation activities;
  • 55.40 - Activities of bars;
  • 52.11 - Retail sale in non-specialized stores with food, beverages and tobacco predominantly;
  • 52.33 - Retail trade in cosmetic and perfumery goods;
  • 52.33.1 - Retail trade of cosmetic and perfumery goods, except for soap;
  • 52.42.2 - Retail trade of underwear.

In each case, the set of codes will be different. In this case, it is worth considering what additional services the organization provides.

  1. The entrepreneur can choose either UTII. In the second case, two options are possible - STS "Income" 6% or STS "Income minus expenses" 6-15% (the rate is determined depending on the region).
  2. To receive payment by bank transfer you need.
  3. According to the set of rules of SP 54.13330.2011, it is forbidden to open baths in residential buildings, but not saunas. Previously, they were also banned (according to SNiP 31-01-2003), except for individual saunas located in apartments.
  4. Choosing the basement of a residential building as a room, you need to be prepared to face many difficulties. Firstly, it is better to immediately look for commercial real estate for rent (that is, already translated, and not residential).
  5. There must be a formal lease;
  6. So, the appearance of saunas in homes is not prohibited. But they must comply with all existing rules and regulations. There are the following requirements:
  • Satisfaction absolutely everyone norms of SNiPs (otherwise the organization will be closed).
  • The steam room should not occupy more than 24 m³;
  • The sauna must use a special oven made at the factory for heating with automatic shutdown when the temperature reaches 130 degrees and after eight hours of continuous operation. This oven should not be closer than 20 centimeters to the steam room walls. A non-combustible heat-insulating shield must be installed above the oven.
  • The ventilation duct must be equipped with a fire retardant valve.
  • The redevelopment project must be agreed with the Housing Inspectorate, the Inspectorate of the State Architectural and Construction Supervision, the organization serving the house (UK or HOA), the Sanitary and Epidemiological Service, the State Fire Service and the Rospotrebnadzor Office.

Marketing plan

Pricing strategy:

The cost will vary from 1,000 to 1,200 rubles, depending on the day of the week and time of day. In what follows, the average check will be considered as 1,100 rubles.

Promotion strategy:

  1. Signboard... It is worth hanging a bright and noticeable sign at the entrance. This will attract customers living nearby and passing by. Moreover, it should be clear that this is a sauna, and not something else (you can use an image of a person in a steam room, for example, or choose a suitable name).
  2. Registration in online catalogs. It is important to choose the most visited sites and fill in the information as much as possible.
  3. It is worth getting a group in contact or your own website.
  4. Contextual advertising is also perfect.
  5. You can use advertising on television, radio, place information in local newspapers.

It is also worth thinking about holding promotions, raffles within the group. It is important to attract as many clients as possible. At the same time, you need to understand that only one company can be in the sauna at a time, so leaflets, for example, will not be effective.

There is one important rule: the more regular customers a sauna has, the better the advertisement, and the better the advertisement, the higher the income.

Calculation of projected income

Production plan

As for the workers. Administrators will have the following responsibilities:

  • meet and see off clients;
  • give them the necessary bath accessories;
  • talk about the rules of behavior in the sauna;
  • show available rooms;
  • charge a fee for being in the sauna;
  • register clients by phone and via the Internet;
  • lead a group on a social network;
  • fill the site with up-to-date information;
  • to clean the premises;
  • monitor the health of all available equipment.

Administrators' salaries will be fixed. The total amount of wages, insurance premiums and personal income tax will be 35,000 rubles per person. Total: 70,000 rubles - wages and salaries.

You need to dwell on redevelopment and equipment in more detail. The illustration below shows an approximate layout of the sauna.

To accommodate a steam room, a relaxation room, a massage room, a shower room, a room for an administrator, you will need at least 100 m 2. When choosing a room, it is best to consider options at least with a renovation. In any case, redevelopment will have to be done. And you must not forget to agree on it in advance. So, the cost of repair and redevelopment will include:

  • redevelopment itself;
  • repair in accordance with existing standards;
  • bringing the premises in line with all SanPins;
  • equipment of a toilet and shower cubicles.

The equipment will include:

  • the sauna itself (from 70,000 rubles);
  • infrared sauna (from 80,000 rubles);
  • cedar barrel (from 40,000 rubles);
  • jacuzzi (from 50,000 rubles).

If you wish, you can equip a pool, but this is still not less than 300,000 - 400,000 rubles.

The furniture includes:

  • massage table (from 15,000 rubles);
  • sofas;
  • tables;
  • chairs;
  • armchairs.

Technique includes:

  • a laptop for the administrator's work (from 25,000 rubles);
  • TV set (from 15,000 rubles);
  • audio system (from 10,000 rubles).

Organizational plan

Financial plan

Profit before tax will be equal to: 248,600 - 161,500 = 87,100 rubles.

Let's calculate the tax in all possible ways to determine the most profitable one:

  1. STS 6% of income: 248 600 * 0.06 = 14 916 rubles.
  2. STS 15% of (income - expenses): 87,100 * 0.15 = 13,065 rubles.
  3. To calculate UTII, you can use an online calculator by selecting the appropriate type of service. The tax per quarter (3 months) will be about 6,000 rubles. Consequently, monthly payments will be 2,000 rubles.

The last option is the most beneficial. It should be chosen in this case. In your situation, it may turn out differently, so it is worth considering all possible options.

Tax: 2,000 rubles.

Net profit: 87,100 - 2,000 = 85,100 rubles.

Profitability: 85 100/248 600 * 100% = 34.23%.

You can significantly increase your profitability by purchasing a premise, rather than renting it. This will seriously increase the initial costs and payback period. In our case, profitability would have increased by about 15-25%.

Payback: 965 800/85 100 = 11, 35. Consequently, this type of business will pay off in no less than a year.

Risks

When opening your own sauna, it is very important to determine the possible risks. This is especially important because the initial investment in this type of business is quite substantial. The most likely risks include:

  • Low sauna attendance... This will negatively affect the business as a whole. Will reduce income, profitability. In more difficult situations, there may be no income at all. The option of an unprofitable enterprise is not excluded. Therefore, it is very important to work out all the ways to promote your services. Attendance will depend on this. In this case, saving on advertising is not worth it at all.
  • Customer churn due to poor quality service... In this case, profitability and profitability will fall, and business reputation may become negative. An entrepreneur must work with administrators, give them motivation, teach them how to communicate with customers correctly. It is best to hire people with experience. But the most important thing is to initially create a good sauna with excellent equipment. It is imperative to check the operability of all systems, to eliminate malfunctions in time.

By protecting himself from the onset of these risks, the entrepreneur will certainly get a profitable and stable business. It is only important to be anxious about your work.

An entrepreneur must remember four important rules when opening his own sauna:

  1. The services provided should in no way harm the health of clients.
  2. A successful business is possible only after all the necessary documents have been completed. Do not forget about a license to sell alcohol, if any.
  3. The organization cannot provide illegal services to its clients. This is not only punishable by law, but also greatly affects the reputation of the institution.
  4. It is imperative to respect the confidentiality of people visiting the sauna.

Important: Remember that you can draw up a business plan yourself just for your business. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seemed incomplete to you. If you have experience in this or that activity, or if you saw a defect and can supplement the article, please let us know in the comments! This is the only way we can work together to make business plans more complete, detailed and relevant. Thank you for the attention!

The bathhouse as a business is of interest to a huge number of entrepreneurs, and everyone is looking for answers to a number of questions - is it profitable, where to start, how to open it?

Today, a private bathroom is a common occurrence in an apartment and in a private house. Recently, such a pleasure was not available to everyone, because the Russian bath was immensely popular. In the villages, baths were located on almost every site, and this pleasure found its consumers at any time of the year.

And, if before there were only a few owners of bath complexes, today the opening of such an institution for both private and public use is an excellent business.

Choice of direction

Without fail, everything begins with the choice of a concept on which the whole process will be built. There are several options - here and private buildings of a small size, and saunas of various types, and baths in a barrel, and even large public institutions intended for mass visits.

You can choose any option you want - your future project can be a bathhouse for family vacations, or it can be a full-fledged elite complex with various types of steam rooms and additional types of recreation. Each sample must be checked against a financial model that suits you, and then any business will bring profit and pleasure to regular customers.

At the initial stage, it is important to decide who will be your target audience. It is on the category of people that you should focus on when forming a business plan, etc.

Choosing the type of bath

Entrepreneurship today allows a combination of types, but even despite this possibility, it is necessary to fully address the needs of the audience, which may vary depending on the region. The examples provided below will allow you to choose a category and correctly promote it:

  • The classic Russian bath, to which the vast majority of people are accustomed, assumes a temperature of 50 to 90 degrees, while the visitor can stay in the room for up to 25 minutes continuously. It is convenient to provide additional services here, such as massage and the use of fragrant fresh brooms.
  • It is very profitable for business to open Finnish saunas with a different type of steam. The temperature is much higher here, and the residence time should not exceed ten minutes. At the same time, a separate room will be required for additional procedures.
  • Turkish baths are also distinguished by high profitability and payback, while the walls are necessarily made of marble, and a specialized boiler is responsible for heating. The air temperature here is lower than in other types, while the humidity is much higher, which favorably distinguishes such baths from others.

Baths can be either private, in which people will spend time in narrow companies, or they can be public, where you can meet a variety of people and make acquaintances. It is convenient to provide separate women's steam rooms for the fairer sex who want to relax in privacy.

Advantages and disadvantages

You should familiarize yourself with both the positive and negative aspects of such entrepreneurial activity.

  1. It is worth organizing a bath, if only because this service was considered extremely popular at all times. Regardless of the type of bath, a person visits it regularly, spends holidays and birthdays here, just has a pleasant rest. The bathhouse, even if there are bathrooms and summer cottages, is always popular with people of any class and financial wealth, therefore the question of recoupment is not worth it.
  2. A private bath does not require an extensive land plot - you can arrange such an institution on your own land, the main thing is to competently cope with the calculations and start construction, already having a ready-made plan.
  3. The people who organized a private bath and have been its owner for many years claim that creating a business does not require large investments - enough start-up capital that will go to the manufacture and production of the bath itself, the purchase of equipment and maintenance.

The main disadvantage of this area is called a long payback period and high costs for utilities - you will not be able to save on water.

Public baths

The entrepreneur does not always choose for himself a scenario in which the bathhouse is private and secluded. Today, the fashion for public baths, which we know from old films and stories of the older generation, is returning. Is it profitable to create such an institution, what are the features of such an enterprise?

Today, a public bath is radically different from what we used to see in the days of the Soviet Union. The requirements for them have increased significantly, and now it is a recreation space with a large number of steam rooms, a cozy atmosphere and a variety of services that anyone can use.

Consider these points:

  • must have individual shower cubicles;
  • in addition to steam rooms, it is necessary to provide a place for rest;
  • it is recommended to organize a swimming pool in the building;
  • here you can also sell snacks and drinks.

Here, the entrepreneur is faced with complex bookkeeping, and at the initial stage, a lot of calculations need to be done. But with the right approach, the profit will be colossal. Take care of additional services that will keep the client coming back to you again and again, as well as the polite and helpful staff who will leave a positive impression on the visitor.

Download a free sample.

The documents

The creation of any private enterprise presupposes the obligatory execution of all the necessary documentation. This is the only way to ensure the legitimacy of your business, to avoid unpleasant situations that can cause serious financial damage. It is recommended to collect the package of documents in advance, since this way you can open an institution at the time strictly set by your plan and avoid additional costs.

To register a business, you will have to contact the local tax office and obtain the status of an individual entrepreneur in terms of health and fitness organizations. In this case, a tax will be established for you, which must be paid, and you will perform all actions already as an officially registered person.

Registration of an individual entrepreneur is usually quite inexpensive, is drawn up within three days and does not require the presence of a lawyer. Only after obtaining this status can you engage in activities and start your own business.

In the future, you will have to go through several inspections, which include sanitary and epidemiological and fire inspections. After verification, they must issue papers confirming full compliance with the requirements, and after that your activity is considered completely safe and permitted.

Note! If your company will be engaged in the sale of food and alcoholic beverages, you must obtain the appropriate permits. Otherwise, you face a fine and the inability to sell such products.

Staff

You will have to select employees with a valid health record, among which there will be the following professionals:

  1. One or more bath attendants.
  2. Administrator.
  3. Cleaners.
  4. Kitchen staff, if available.
  5. Masseur.
  6. The specialist in charge of inventory.

Be sure to include salaries of employees in the expense item, so your task will be greatly facilitated.

Video: home business in a Russian bath.

Benefit

The calculation of costs must be made in strict accordance with the region, the scale of the institution. This is the only way to determine the start-up capital, to deal with future profits.

Initial costs include the following items:

At the same time, it is worth paying attention to the purchase of all accessories for visitors, which will include brooms, dressing gowns, towels and other services. With a competent setting of prices, the provision of all services, including the rental of halls, barbecue and other opportunities, with an average workload, you will receive about 220 thousand rubles a month, of which 70 thousand is a net profit.

The bathhouse is not only a pleasure, which hundreds of people have been striving for for many years, but also an opportunity to earn good money, while getting the opportunity to independently carry out wellness procedures.

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Alexander Kaptsov

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Is it difficult today to open a bathhouse, a sauna for a business from scratch? Experienced entrepreneurs will tell you that this is more troublesome than difficult. It will be much more difficult to keep the business “afloat”, since there are plenty of competitors in this area. However, the advantage of the new bath complex can be: a variety of services offered, their high quality, service at a professional level. True, for this, an entrepreneur will have to study all the subtleties of this business.

The nuances of the bath business: the pros and cons of opening a bath, sauna

The bathing business is quite specific and it is distinguished by a large list of its inherent attractive sides (advantages), as well as time-consuming issues (disadvantages) that an entrepreneur has to face when opening, operating and maintaining an enterprise.

Of the advantages of opening a bath, sauna, it is worth highlighting:

  1. Business expansion prospects ... By opening a bath, a sauna in a small room, you can gradually expand to a bath complex with treatment rooms, a hairdresser, a fitness room, and so on.
  2. Service popularity ... The demand for wellness bath procedures among the population is not falling, despite the fact that many people have a bath or shower installed in their apartments. Nevertheless, people of any age love to take a steam bath. You may need a hall for meeting friends, celebrating birthdays, holding corporate events. Today, many people want to relax with the benefit of body and soul.
  3. Recipes for all occasions ... Tradition in the bathing business is definitely a plus, since an entrepreneur does not need to puzzle over where to choose a place for a bath, a sauna, how to equip a room that is needed to meet the needs of customers. Everything has long been described and told. Studying the relevant literature will help to cope with all the questions that arise.
  4. Availability ... Even with a modest budget, it is quite possible to open a small bathhouse. Having a competent business plan will contribute to the correct organization of the enterprise and will make it profitable.

The disadvantages of opening a sauna, baths are as follows:

  1. Troubled business registration ... To legalize a business, you will have to go through a rather troublesome and not very fast process of paperwork. The main thing is to choose the right type of future activity and a suitable tax payment system.
  2. Significant expenses for repairs and "communal" ... Due to the high humidity in the premises, frequent repairs may be required. Serious expenses will also be needed to pay for utilities (water, electricity, etc.).
  3. Possibility of losing customers due to staff incompetence ... Saving on specialists can become a significant disadvantage of the enterprise. So, for example, many clients can go to their closest competitors if they have a professional bath attendant, but you do not. The quality of service to visitors largely depends on whether they will become adherents of your bath.
  4. Natural selection ... High competition in business means that it is necessary to seriously approach the organization of the enterprise and carefully calculate the first steps in order not to go into the red and not lose money.

Location and premises for baths, saunas

When choosing a location for a bath, it is not at all necessary to look for a room in the busy city center. Still, this is not a place where they can drop in by chance, going for a walk or shopping for bread. They go to the bathhouse purposefully, and clients are ready to go to the eminent bathhouse attendant even to the other end of the city. This is why opening a bath complex in a densely populated but slightly remote residential area may also be a good idea.

The optimal "square" for the future bath is considered to be 100-150 meters ... On this area, you can easily arrange two sections for women and men, changing rooms, a sauna, a small pool, a relaxation room, technical rooms. In the case when the provision of additional services (massage, cosmetic procedures, haircuts) is planned, treatment rooms may be needed. Such nuances must be taken into account immediately when choosing a room.

What is more profitable, the conversion of the old building into a bathhouse or the construction of a new one? If we consider that the renovation of the former building of the state bath is commensurate with the costs of arranging any other premises, then in many cases it may be more profitable to build a bath from scratch. Thanks to modern technologies and materials, building a bath in our time is not so expensive in terms of time and money.

What documents are needed to open a bath, sauna?

For registration of a bath business, the form of an individual entrepreneur is quite suitable. But if an entrepreneur plans to hire personnel and sell alcoholic beverages, then registration of an LLC is required. Otherwise, you can not count on the issuance of the necessary licenses. , an entrepreneur must contact the tax office (within the period established by law) and submit for registration the appropriate package of documents.

A list of them is attached:

  • Confirmation from the SES and the fire inspection on the compliance of the premises with sanitary and fire requirements. Permission to operate it.
  • Enterprise activity code in accordance with the OKVED classifier. The physical culture and recreation direction, which includes the work of a bath, a sauna, is held under the code 93.04.
  • Registration with the Pension and Social Funds.
  • The program for sanitary production control, which is drawn up directly for this enterprise and is coordinated with Rospotrebnadzor.
  • An agreement confirming the use or ownership of the rented premises. An entrepreneur may be very interested in the option of lease with a purchase option.

From specialized documents it will be necessary to provide:

  1. Agreement with the bath and laundry plant for the washing and cleaning of bath accessories, overalls.
  2. Maintenance contract for the ventilation system, including air conditioners.
  3. Contract for the disposal of waste and fluorescent lamps.
  4. Agreement with the relevant office for the periodic implementation of deratization, disinfection and other similar works.

Requirements and permissions for opening a bath, sauna

The main requirements when opening a bath, sauna will be the requirements of a fire-prevention and sanitary-hygienic nature.

They are quite strict, but they must be followed in order to avoid fines:

  • The area of ​​the room for the bathhouse, sauna cannot be less than 70-80 meters.
  • It is forbidden to equip saunas in the basements of houses or in houses where more than 100 people live. The premises must have a separate entrance.
  • Wall cladding cannot contain resinous substances, therefore, larch and spruce cannot be used as finishing elements.
  • The stove in the steam room should be located at a distance of more than 0.2 m from the walls. The stove is temporarily switched off every eight hours.
  • It is also necessary to ensure good air circulation in the steam room and this is within the power of the ventilation system.
  • Installation of fire extinguishing systems, fire extinguishers is mandatory.
  • All washing equipment and furniture should be easily handled with hygiene products for disinfection purposes.

Equipment necessary for organizing a bath, sauna

A significant costly part of the budget for arranging a bath or sauna is most often spent on the purchase and installation of equipment. And you shouldn't save on this! Everything from gaskets and filters to compressors and ovens in the steam room must be reliable and of high quality. After all, the work of the bath depends on the operation of the equipment. You will also need furniture and accessories, the periodic purchase of consumables, bath accessories.

Equipment name Estimated cost, rub.
Equipment
Stove for a Russian bath 90 000-100 000
2-seater hot tub 16 000-20 000
Small pool 750 000-800 000
Infrared cabins 90 000-220 000
Prefabricated saunas 92 000-96 000
Furniture and accessories
Shower cabin 20 000-45 000
Wooden bowls (basins) 1,000 for 1 piece
Douche vat 10 000
Benches 3,000 for 1 piece.
Steam room shelves 7 000-7 500
Tables, cabinets for the restroom 10 000-12 000
Soft furniture 20 000-25 000
TV, DVD 25 000-30 000
Table for tennis or billiards 10 000-15 000

Personnel to service baths, saunas

When choosing a staff for customer service, it is imperative to pay attention to the professional qualities of the staff. The main character of the Russian bath, of course, is the bath attendant. The increase in demand for the service largely depends on his ability to work with a broom and clients.

In addition to the bathhouse attendant, the staffing table must include:

Position Responsibilities Salary, rub.
Administrator Receiving calls, monitoring employees working on a shift, introducing visitors to the service, etc. 20 000
Security guard Necessarily needed if alcohol is sold in the bath. In general, I must keep order. 18 000
Bartender The ability to please customers will help attract new visitors. If there is no bar in the bathhouse, the bartender's position is canceled. 17 000
Auxiliary worker Useful for preparing firewood, cleaning the street, helping other employees. 12 000
Masseuse) Any additional service will help increase the flow of customers, especially if it is a high-class master. 18 000
Cleaning woman Cleanliness and order are needed in any establishment. 12 000

With a 12-hour working day, one employee can combine several positions. Although there are many saunas in large cities, baths are open around the clock, which means that the staff should be doubled.

How to promote a bathhouse, sauna from scratch: marketing and business advertising

The standard methods of promoting such establishments are:

  • Distribution of flyers.
  • Posting announcements.
  • Advertising in the media and transport.
  • Submitting ads on local online forums (on the internet).

Nobody canceled word of mouth. As practice shows, it works well in order to attract customers.

If you create comfortable conditions for visitors, then competitors are unlikely to lure them away.

Monthly costs: business plan for opening a bath, sauna: calculation of costs and profitability

If the business of organizing and operating the bath complex is organized competently, then its payback will be 2-6 years with a profitability of 20-40%. It all depends on the size of the enterprise and the initial investment. To make the information clearer, consider an approximate business plan for opening a bath.

Initial data:

  • Bath area - 80 m².
  • The staff is 7 people.
  • Six-day working week from 12.00 to 24.00.

Initial costs:

Monthly costs:

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