Paid medicine is one of the most profitable and profitable business sectors today.

This is because the best doctors work in private clinics, the most expensive equipment costs and there is always an individual approach to the client. It is also impossible not to take into account the fact that as the standard of living rises, the number of people who are ready to spend more and more money on taking care of their own health also increases. Today the dental business is one of the best possible investments. Therefore, active entrepreneurs have a reason to think about how to draw up a business plan for a dental clinic.

However, some businessmen are worried that they do not have any knowledge and experience in medicine at all, and therefore it may not work out. It is worth knowing that knowledge of medicine for opening such a business is optional. This is due to the fact that graduates of medical higher educational institutions rarely make good entrepreneurs, economists, managers, and so on.

It is worth noting that the state will soon fully recognize that it is pointless to maintain free medical institutions. Quite often, municipal clinics survive only because doctors unofficially earn extra money in their places. However, due to the fact that there is little money for public medical clinics, many patients face a lower level of service than in private medical institutions.

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What you need to create your own dental clinic

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The choice of the premises that will be needed to open the clinic

In this business plan, an example of creating a dental clinic for 5 chairs will be considered. This will require a room with a total area of ​​180-200 sq. m. It is important to note that the selected room must meet all the requirements of the SES, it must have at least 5 windows (one window for each dental chair).

If there is a sufficiently large start-up capital, it would be better to purchase the premises. This will allow you not to depend on the landlord. There are times when the owners of the premises ask the people who rent their premises to leave it. Consequently, the entrepreneur will need to search and move to another location. This may require additional time and money. In addition, you will need to obtain a license again. All this can lead to the loss of regular customers, which is unacceptable for dental offices.

If at first you have a little money, it makes sense to think about renting a premise first. It is important to remember that you need to pay special attention to drawing up a contract with the landlord. It is recommended that you spare no money to use the services of a quality and experienced lawyer. This will minimize possible risks.

One of the ways in the shortest possible time is to purchase a ready-made business. However, there are quite a number of nuances here, most of which are not the most pleasant. Therefore, if the choice fell on this option, you will definitely need to contact a qualified specialist.

You should know that it is not at all a prerequisite to place the building in the central districts of the city. The most important thing in such a business is taking care of the quality of the services provided. If this item is at its best, interested clients will find a dental office even on the outskirts of the city.

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Possible repair costs

It's important to note that aspiring entrepreneurs make two of the most common mistakes.

1. Too large contributions to the design of the chosen room, and therefore there may not be enough money for the purchase of high-quality equipment, which is more important for the dental office than its general appearance. It will also not be possible to attract highly qualified doctors to offices with cheap equipment. Consequently, the quality of the services provided will suffer, which will negatively affect the attitude of regular customers.
2. Design assignment to the largest company that is professionally engaged in the design of various palaces. Such enterprises have quite a lot of experience in creating projects of beautiful buildings, but they do not have any experience in medical premises at all. Consequently, such companies do not know the specifics of the technological chain and all the necessary requirements of the SES. As a result, the premises may turn out to be quite beautiful, but not effective. That is why most often such projects have to be redone.

We can conclude that to invest more than 700 euros in one square meter. m does not make any sense. The thing is that people come to dentistry to treat their teeth, and not to stare at a marine aquarium or any works of art. It should be borne in mind that a fairly large amount of money will have to be spent on communications. Each office must have sewerage, water, ventilation, electricity. After the project has been approved, you can begin to carry out the repair work. Do not forget that only certification materials should be used for repairs in the clinic premises. It is not worth saving on this, since this will only lead to the fact that you have to redo everything all over again. It makes no sense to look for workarounds, since in any case, the supervisory authorities will need to provide copies of the licenses of the design and construction organization.

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Execution of all documents that you need to start a business

It is worth noting that collecting all the necessary documents for opening your own dental clinic is the most troublesome thing. This is due to the fact that any redevelopment requires many permits from such authorities as the department of architecture, SES, firefighters, district administration, and so on. You have to pay for almost all permits, but it's not even about money, but about the amount of time spent. If it is planned to install X-ray equipment, other additional permits will be needed, which can take away a fairly large amount of its own forces.

In addition, you will need to obtain a medical license (if you plan to open pediatric dentistry or surgery, you will need several licenses). Here you have a choice: to collect all the documents yourself, or pay a person who will do everything on his own. Such a person can be anyone: a doctor himself, a student, a pensioner, a law firm. It is worth knowing that students are the cheapest option, while law firms are the most expensive, but effective.

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Purchase of suitable equipment for the dental office

It is quite difficult to understand the dental equipment on your own. Alternatively, you can visit the corresponding exhibition, but this will not make the task much easier. Each stand will tout its manufacturer of dental equipment, while none of them will say that their equipment is unreliable, costs a lot of money, or is completely ineffective. Therefore, few people know how to choose the right equipment.

Every dentist in his entire life, as a rule, works with 1-2 equipment manufacturers. Therefore, it is more a matter of habit. Although for most entrepreneurs, dental equipment is something completely incomprehensible, there is a way out of this situation. There are specialists who are well versed in professional technology and can help make the right choice for the future dental office. Consequently, it will be necessary to include a cost item for the services of such a specialist in the business plan.

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Expenses that will be incurred when opening a dental clinic

Most often, in order to create a middle-class dental office, you will need:

1. 5 seats for $ 15,000-20,000 each (total total costs are approximately $ 75,000-100,000).
2. Equipping each chair - $ 5,000 each (total total costs will be at least $ 25,000).
3. Purchase of panoramic x-rays - $ 16,500, sighting x-rays - approximately $ 3,500 (total costs will be $ 20,000).
4. Purchase of the necessary furniture and all auxiliary equipment - approximately $ 15,000.

Total total costs can be in the order of $ 135,000-160000.

The total costs of the clinic include the following items:

1. Renovation work - approximately $ 140,000-190000.
2. Acquisition of all the necessary equipment - approximately 135,000-160000 dollars.
3. The costs of designing, collecting and receiving documentation, promotion, advertising campaigns and other expenses are approximately $ 20,000-50,000.

As a result, the final cost will be approximately $ 300,000-400,000.

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Monthly costs and possible profitability of such a case

1. Payment for work performed by dentists (25% of total turnover) - approximately $ 25,000.
2. Support staff pay approximately $ 10,000 for work performed.
3. Purchase of consumables (about 6-8% of the total turnover) - at least $ 8,000.
4. Household expenses, advertising, promotion, and so on - about $ 10,000.

The total total monthly costs will be approximately $ 53,000.

Consequently, the profit for the dental office (excluding rent, since everyone will have their own) will be approximately $ 47,000 per month. Then the annual profit will be about $ 560,000 in case the property is owned. If you have to rent the premises, you will need to deduct the cost of rent multiplied by 12 months from the total profit. After the clinic has a sufficient number of regular clients, the profitability of such a business will be approximately 30%. It is worth noting that there are quite a few industries that can offer this level of profitability.

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Selection of the necessary employees to do the job

In order to open an office with 5 seats, you will need approximately 10 doctors and 10 nurses, 2 administrators, 2 nurses and a director. You can find an accountant who will do the job only when it is available. However, he will only work part-time. Dentists can receive approximately 25% of the total revenue. It is more expedient for nurses to pay a rate of 300-400 dollars, and 200-250 dollars will be enough for nurses. It is worth considering the fact that the calculations were made for the city of Moscow.

It is quite difficult to find highly qualified employees, in this regard, you can start searching even from the moment of repair work in the selected room for the dental clinic. This will allow to fully assemble the team by the day when the office is ready.

It is worth remembering once and for all that employees will always try to take as much money into their pockets as possible, while they are not at all interested in how much money is left to the owner. Therefore, it will be necessary from the very beginning to carry out a clear control of materials, the labor contribution of each of the employees, to establish a record of all incoming patients, and so on. The simplest and most correct solution would be to use special software that was developed precisely for such purposes. There are quite a lot of programs on the market now, some of which are worse and some are better. Consequently, even here it will not be possible to do without highly qualified specialists who have sufficient experience in working with such programs. It is necessary to choose the option that can remove from the entrepreneur the possible headache associated with the withdrawal of regular customers, theft, shirking the client's record and good accounting, which is important enough so that no part of the income flows into the sand.

Specialists of TOP DENTIS company carry out work on the design of dental offices, operating units of any complexity. Projects are developed in accordance with all the requirements of SanPin. The list of works includes: technological design, design, equipping offices with dental equipment, both domestic and foreign, its subsequent installation and personnel training. The products are certified and have registration certificates from Roszdravnadzor.

Examples of well-developed clinics of different areas.

The composition of the premises of the dental clinic up to 100 m2

A fragment of the technological project equipment for a dental office up to 100m2 using computer modeling is presented below. The task was to open a dental clinic in a residential apartment building. At the same time, a technological project is being developed for a dental office with a dental X-ray and a radiovisiograph, with a centralized compressor aspiration system.

Our specialists, based on the wishes of the Client, have developed a plan of the clinic premises (the location of dental offices, compressor room, X-ray room, bathrooms, etc.), a plan for laying air and aspiration communications. Placement of bactericidal irradiators. Power supply and grounding. Calculation of the energy consumption of dental equipment. The optimal placement of equipment and connections in the compressor room was determined.

In the X-ray room in a residential building, it was possible to position an orthopantomograph for taking panoramic images. The final document of the clinic's project provided the conditions for issuing a license in the relevant structures.

1BTI original plan

2The following locations are proposed for dental offices and utility rooms

• In the room (1) with a total area of ​​1.80 m2 there is a vestibule.
• Room (2) with a total area of ​​11.50 m2 houses a hall.
• Room (3) with a total area of ​​35.20 m2 houses a dental office for two units.
• Room (4) with a total area of ​​2.80 m2 houses a staff room.
• In room (5) with a total area of ​​6.00 m2 there is an X-ray room.
• A toilet is located in room (6) with a total area of ​​1.60 m2.
• Room (7) with a total area of ​​1.40 m2 houses a technical room where compressor and aspiration equipment is installed.
• Room (8) with a total area of ​​3.20 m2 contains a corridor.
• A utility room is located in room (9) with a total area of ​​2.50 m2.

Fragment of the technological project of a dental clinic up to 200 m2

Dental clinic in a separate non-residential building, includes 4 rooms:

• for children's reception with a separate waiting room for small patients.
• surgical room (sterilized instruments are fed through the window)
• dental office
• hygiene room
• X-ray room with placement of a tomograph for performing 3d images
• separate compressor room.
• two bathrooms for patients and staff.

1BTI original plan

2Fragment of the total Plan-project of the clinic up to 200 m2

3Dental clinic design project

Fragment of the technological project of the dental clinic
with placement of a 3d tomograph and a dental laboratory
over 300m2

1Clinic project plan over 300 m2

The following locations are proposed for dental offices and utility rooms (Plan 1).

• Room (1) with a total area of ​​14.0 m2 houses an orthopedic office (Office 1). The layout of the office is shown in Plan 2.
• Room (2) with a total area of ​​14.0 m2 houses a therapy room (Room 2). The layout of the premises is shown in Plan 3.
• Room (3) with a total area of ​​14.0 m2 houses a therapy room (Room 3). The layout of the office is shown in Plan 4.
• Room (4) with a total area of ​​14.0 m2 houses a surgical room (Room 4). The layout of the office is shown in Plan 5.
• A sterilization room is located in room (5) with a total area of ​​10.0 m2. The layout is shown in Plan 6.
• The operating unit is located in room (6) with a total area of ​​22.0 m2. The layout is shown in Plan 7.
• The preoperative room is located in the room (6a) with a total area of ​​5.5 m2. The layout is shown in Plan 7a.
• A hospital is located in room (7) with a total area of ​​12.3 m2. The layout is shown in Plan 8.
• Room (8) with a total area of ​​12.0 m2 houses an X-ray digital X-ray diagnostics (CCR) room. The layout is shown on the Plan9
• A laboratory is located in room (9) with a total area of ​​15.0 m2. The layout is shown in Plan 10.
• A compressor room is located in room (10) with a total area of ​​4.2 m2. The layout is shown in Plan 11.
• Room (11) with a total area of ​​5.0 m2 houses a changing room for staff. The layout is shown in Plan 12.
• In the room (12) with a total area of ​​11.9 m2 there is an internship. The layout is shown in Plan 13.
• Office space (Office 1) is located in room (13) with a total area of ​​10.0 m2. The layout is shown in Plan 14.
• Office space (Office 2) is located in room (14) with a total area of ​​10.0 m2. Layout not shown.
• Room (15) with a total area of ​​7.8 m2 houses the head nurse's office. The layout is shown in Plan 15.
• A pharmacy booth is located in the room (16) with a total area of ​​3.0 m2. Layout not shown.
• In room (17) there is a reception and a cloakroom. The layout of the premises is not shown.
• The room (18) is set aside for the hall, where the patient waiting area is located. The layout of the premises is not shown.

Dentistry is perhaps one of those areas of medicine that will always be in demand, because every person has had dental problems in his life. To solve these problems, there is a dentist, but he needs to work somewhere. The analogue of a state polyclinic is a private dental office.

For the successful operation of a dental office, you need to know and have a well-thought-out business plan.

This article provides a comprehensive answer to the question that worries many aspiring entrepreneurs: "How to open a dental office?"

Dentistry, for very likely reasons, is one of the most, not inferior to other medical areas. As you know, demand creates supply.

Patients are more likely to use the services of dentists than therapists, although the cost of service to dentists is much higher. That is why the development of the dental business can be a successful and promising business, despite the tough competitive environment.

The activity of private dentistry can be conditionally divided into three branches:

• First direction- this is the work of a single dental office with two or three units. This direction occupies about 60 percent of the dental services market. Most often, such offices are located on the first floors of residential buildings.

Despite the demand for such a direction, this format of the dental office work is extremely undesirable due to its instability. Usually, such dental offices will face bankruptcy.

• Second direction of the dental office is a network of dental clinics. The level of financial stability of such offices is several times higher than single ones.
• Third direction- this is the work of large medical centers that provide a wide range of not only dental services, but a number of other medical services.

The dental business can be classified according to different approaches to customer service:

1. It is possible to organize the work of the clinic, for which the main reference point will be customer flow service. A distinctive feature of the work of such a dental office is satisfactory quality and inexpensive prices. This office uses a lot of dental chairs and works around the clock.
2. You can bet on corporate customer service or create small dental clinics focused on VIP clients, with one to three installations.

Dental office business plan

To start the work of the dental office, you need to calculate all the costs:

1. Premises: lease or purchase of premises affects financial costs. The choice of a settlement or even an area of ​​one city significantly affects the price of real estate per square meter. Therefore, it is very difficult to name any specific amount. For rented premises, monthly rent of 100 sq. m will be about 300 thousand rubles.
2. Equipment: according to data for 2015, the purchase of equipment will be at least 600 thousand rubles.
3. Repair will cost at least 100 thousand rubles. and depends on the parameters of the room, as well as on your imagination.
4. For registration licenses will need 50 thousand rubles.
5. staff includes, usually, rate and interest. Naturally, at the start, wages will not be as large as we would like, but with growth they will gain momentum.
6. Running costs for utilities, advertising, etc.

Calculating the final amount of expenses requires an individual approach. Usually, an amount of 1-2.5 million rubles is required, excluding expenses for the purchase of premises. With regard to profit, if the forecast is successful, it will amount to about 600 thousand rubles.

To start the work of the dental office, you will need to draw up a number of documents:

• or (depending on independent work or hiring employees);
• a document confirming the place of residence;
• license for the type of medical activity;
• permission from the fire department.

Obtaining a dental license

List of required documents for issuing a medical license:

• application to Rospotrebnadzor;
• sanitary and epidemiological conclusion (Rospotrebnadzor);
• documentation of the lease of premises or ownership;
• certificates for installed equipment, availability of personnel medical books, copies of diplomas of specialized education and qualifications, etc.

The period for consideration of documents for the issuance of a dental license usually ranges from 30 to 45 days.

The term for issuing a sanitary and epidemiological conclusion is 30 days.

You can apply for a license on your own or pay for services to a specialized company, while adding an amount of 60-80 thousand rubles to the main expenses.

Choosing a room for a dental office

After analyzing the plan of the office, and the possible location of the equipment, it will be possible to start choosing a room. The arrangement in the office is carried out according to the BTI plan.

The area of ​​the office must correspond minimum 14 square meters for one installation, plus 7 meters for each additional one.

So, for an office with one workplace, there is 30 square meters of area. This area includes a hall of 10 and a bathroom of 5 square meters.

In the future, if there is a question about, it will be necessary to take into account the following data:

• sterilization (with three or more installations) - 6 sq. m;
• X-ray room - additional 11 sq. m. and 6 sq. m. for the developing room;
• orthodontics office - 15 sq. m;
• children's room - 15 sq. m;
• implantology room - 15 sq. m;
• premises for administration, storage room, bathroom, etc. - 30 sq. m.

The height of the office should be from three or more meters, the depth - a maximum of six meters. Each office must be equipped with one-sided daylight.

Dentistry offices are opened in both central and sleeping areas. It is desirable that the location of the office is adjacent to a bus stop or a metro station.

If the selected room does not meet the required standards, then redevelopment cannot be avoided, which will affect costs.

It is necessary to take into account the fact that a license is issued for a specific premises, and if the tenant refuses to extend the lease, you risk starting all over again, but in a different place. And the cost of a rented space for 2 years is equal to the cost of an apartment.

The best option would be to purchase a room with subsequent redevelopment for a dentistry office... When purchasing an apartment, you will need to arrange it as a non-residential premises.

Why will you need to order architectural and technological project, replace communication systems, coordinate project documents with expert and fire services, Rospotrebnadzor and the architectural and planning department.

Equipment purchase and personnel selection

The choice of dental equipment is based on the SANPINA standards.

Mandatory equipment of the dental office:

• complete dental chair;
• hygiene products, medicines, filling materials;
• medical instruments with cabinets for him, furniture;
• gels, reflective lamps, apex locators, radiovisiograph;
• sterilizer autoclave.

Dental practitioners must be educated according to their job profile. The dentist must have a certificate and diploma of completion of an internship, and a minimum of five years of professional practice.

The presence of one such employee in the state ensures that medical license.

According to the norms of the work of the dentist and nursing should not exceed six hours a day.

When planning staffing, consider working in two shifts, so the staffing will consist of two dentists, two nurses, a paramedic, and an administrator.

Profitability of the dental office

One chair is profitable every month about 500 thousand rubles If the work is carried out on its own area, then the indicator will be higher.

The nuances of the dental business

The opening of a dental office is fraught with some nuances:

• With a negligent approach to - penalties.
• Attracting clientele and raising prestige - the cost of an advertising campaign.
• There are few patients - unskilled staff and an unfortunate location of the office.
• The price does not correspond to the quality of work - strict control over the work of employees and communication only with trusted suppliers.
• Uninitiated and rude staff - insufficient financial and other incentives for employees.

Obtaining a license is not an easy process. Therefore, doing business in good faith will only strengthen your business, but negligent business may lead to its loss. You may lose your license if, for example, an incorrect filling of the autoclave sterilization log is found.