4. Makashov I.N., Ovchinnikova N.V., Chistyakova K.A. Ethics and culture of management - M .: Publishing house "Sputnik +", 2010.-427s: ill.

Omelchenko, N.A. Ethics of state and municipal service: a textbook for bachelors / N.A. Omelchenko. - 5th ed. revised and add. - M.: Yurayt Publishing House, 2013 .-- 408s. - Series: Bachelor. Basic course.

Omelchenko, ND Ethics and culture of management in the system of state power and public service: textbook. allowance / N. A. Omelchenko. - M .: GUU, 2010.

7. Osipova, IN Ethics and culture of management: textbook. allowance / IN Osipova. - M .: FORUM, 2011.

8. Parliamentary ethics in Russia // Collection of materials of the Commission of the State Duma of the Federal Assembly of the Russian Federation on ethics. - M., 2002.

10. Professional ethics: textbook. allowance / otv. ed. M. I. Rosenko. - SPb., 2006.

11. Rawls, J. The Theory of Justice / J. Rawls. - Novosibirsk, 1995.

12. Sutor, B. Small political ethics [V. Sutor. Kleine Politische Ethik]. Bonn: Bundeszentrale fur politische Bildung, 1997 (translated by S. Kurbatova, K. Kostyuk). Access mode: http: // krotov. info / lib_sec / 18_s / sut /or.htm

SEMINAR No. 3

Topic 4. Ethics and economics: ethical aspects of economic activity

No. of clauses	Student surname	Topic	Grade
	Aristov Nikita	Economic ethics. What it is? The subject and scope of economic ethics.
	Balabko Ekaterina	Social and corporate social responsibility of business. What is its content? How does it differ from legal liability?
	Ivanova Alena	How applicable is the concept of morality to a market economy? What answer did A. Smith give to this question?
	Kostin Evgeniy	What, according to K. Homan, is the ethical value of the principle of competition in modern market competition based?
	Julia Kulagina	Government and business. Ethics of economic relations in world practice.
	Irina the coachman	Russian experience of ethics of relations in the interaction of state and business.
	Manokhin Alexander	What national traditions of Russian entrepreneurial ethics can be used in modern Russia?

Questions and tasks for control

3. What are the main arguments "for" and "against" social responsibility of business?

4. What are the current approaches to the problem of relations between the state and business. What are the main ethical aspects of this relationship?

1. Guseinov, A. A. Ethics: textbook / A. A. Guseinov, R. G. Apresyan. - M .: Gardariki, 2006.

2. Zolotukhina-Abolina, EV Modern ethics: textbook. allowance / E.V. Zolotukhina-Abolina. - 3rd ed., Rev. and add. - Rostov n / a: March, 2005.

3. Ionova, AI Ethics and culture of public administration: textbook. allowance / A.I. Ionova. - M .: RAGS, 2005.

4. Kibanov A.Ya., Zakharov DK, Konovalova VG, Ethics of business relations: Textbook / Ed. AND I. Kibanova. - 2nd ed., Rev. and additional .. - M .: Infra-M, 2011. - 424s. (Higher education).

5. Makashov I.N., Ovchinnikova N.V., Chistyakova K.A. Ethics and culture of management - M .: Publishing house "Sputnik +", 2010.-427s: ill.

6. Omelchenko, N. A. Ethics of state and municipal service: a textbook for bachelors / N.А. Omelchenko. - 5th ed. revised and add. - M.: Yurayt Publishing House, 2013 .-- 408s. - Series: Bachelor. Basic course.

7. Omelchenko, N. A. Ethics and culture of management in the system of state power and civil service: textbook. allowance / N. A. Omelchenko. - M .: GUU, 2010.

8. Osipova, IN Ethics and culture of management: textbook. allowance / IN Osipova. - M .: FORUM, 2011.

9. Petrunin, Yu. Yu. Ethics of business: textbook / Yu. Yu. Petrunin, VK Borisov. - 4th ed. - M .: TK Welby; Prospect, 2007.

10. Professional ethics: textbook. allowance / otv. ed. M. I. Rosenko. - SPb., 2006.

Foreword ................................................. ...... 3 SECTION I. THEORETICAL BASIS OF BUSINESS ETHICS Chapter 1. The Nature and Nature of Business Ethics ............. 5 1.1. The essence of business ethics ................... 5 1.2. Basic Principles of Business Ethics ......... 8 1.3. Patterns of interpersonal relationships ........... 15 1.4. Ethical Issues in Business Relationships ............. 21 Test Questions .............................. 30 Practical tasks ............................. 31 Chapter 2. Ethics of the organization ......................... 42 2.1. Ethics and social responsibility of organizations ... 42 2.2. Ethical standards in the activities of organizations ....... 48 2.3. Raising the ethical level of the organization .......... 53 Test questions .............................. 56 Practical task ............................. 57 Chapter 3. Ethics of the leader's activity ........................ 61 3.1. Ethical standards of the organization and ethics of the leader. 61 3.2. Management of ethical norms of interpersonal relations in a team ............. 65 3.3. Standards of Ethical Conduct for Leaders ............ 71 3.4. Ethics of relationships with a "difficult" leader .. 76 3.5. Ethics of resolving controversial issues, conflict situations ......................................... 80 Control questions .............................. 87 Practical tasks ................ ............. 88 SECTION II. COMMUNICATION AS A TOOL OF BUSINESS ETHICS Chapter 4. Business Communication and Management ....................... 108 4.1. Communication as a socio-psychological category ....................................... 108 4.2. Communicative culture in business communication ...... 114 4.3. Types of business communication ........................... 118 4.4. Business Communication Management ..................... 121 Test Questions ....................... ...... 129 Practical tasks ............................ 130 Chapter 5. Verbal Communication .................................... 142 5.1. Fundamentals of Business Rhetoric .......................... 142 5.2. Culture of speech in business communication .................. 146 5.3. Ethics of using means of expressiveness of business speech ............................................ 149 5.4. Culture of discussion .............................. 154 5.5. Features of speech behavior .................. 159 Test questions .......................... ... 163 Practical tasks ............................ 164 Chapter 6. Non-verbal communication .................................. 169 6.1. The basics of non-verbal communication ................... 169 6.2. Kinesic features of non-verbal communication ......................................... 174 6.3. Visual contact .............................. 180 6.4. Prosemic features of non-verbal communication ......................................... 185 Test questions .. ........................... 192 Practical task .................... ........ 193 Chapter 7. Remote communication ................................. 196 7.1. Ethical standards of telephone conversation ........... 196 7.2. The culture of business writing ........................ 200 Test questions .................... ......... 205 Practical tasks ............................ 205 Chapter 8. Manipulations in communication ................................. 212 8.1. Characteristics of manipulations in communication ............ 212 8.2. Rules for neutralizing manipulations ............... 218 8.3. Techniques that stimulate communication and create trusting relationships ......................... 222 Test questions .............. ................ 227 Practical tasks ............................ 227 SECTION III. RULES AND ETIQUETTE OF BUSINESS RELATIONS Chapter 9. Business Rules ............................ 232 9.1. Rules for preparing a public speech ....... 232 9.2. Rules for preparing and conducting a business conversation .. 237 9.3. Interview rules ................ 242 9.4. Rules for the preparation and conduct of office meetings ....................................... 245 9.5. Rules for conducting negotiations with business partners ...................................... 250 9.6. Rules for constructive criticism .................. 261 Test questions .......................... ... 266 Practical tasks ............................ 267 Chapter 10. Business etiquette .............................. 274 10.1. Etiquette and image of a business person ............... 274 10.2. Business card .............................. 278 10.3. Etiquette of greetings and introductions .............. 283 10.4. The external appearance of a business person ................. 286 10.5. Features of the external appearance of a business woman ... 290 Test questions ............................ 295 Practical task ....... .................... 296 Chapter 11. Business etiquette .............................. 298 11.1. Behavior in public places ................ 298 11.2. Business Reception Etiquette ......................... 305 11.3. Features of business communication with foreign partners ..................................... 316 11.4. The art of compliment .......................... 322 11.5. Rules for presenting gifts ...................... 326 Test questions ...................... ...... 329 Practical task ........................... 330 Applications Appendix 1. Code of Ethics of PROCTER & GAMBLE ........ 333 Appendix 2. Samples of documents used in the prevention and resolution of conflicts .................... ....... 348 Appendix 3. Examples of writing individual business letters and other documents ............................... ......... 354 Bibliography ............................................... 361

HIGHER EDUCATION

the series was founded in 1996.

Ministry of Education of the Russian Federation

State University of Management

AND I. KIBANOV

D.K. ZAKHAROV

V.G. Konovalova

Business ethics textbook

Approved by the Ministry of Education of the Russian Federation as a textbook for students of higher educational institutions studying in the specialty "Personnel Management"

Reviewers:

Department of Personnel Management of the Academy of Labor and Social Relations;

First Deputy Director of the Institute of Labor of the Ministry of Labor and Social Development of the Russian Federation, Honored Economist of the Russian Federation, Doctor of Economics, Professor A.F. Zubkov.

Kibanov A.Ya., Zakharov D.K., Konovalova V.G.

Ethics of Business Relations: Textbook / Ed. AND I. Kibanova. - M .: INFRA-M, 2003 .-- 368 p. - (Series "Higher Education").

The textbook, prepared by scientists of the Department of Personnel Management of the State University of Management, sets out theoretical, methodological and practical issues of business ethics: the nature of business ethics; ethics of the organization and leaders; the essence of verbal, non-verbal, remote communication, communication manipulations, communication management; business rules; business person etiquette and business relationships.

The book is intended for students, undergraduates, graduate students, as well as teachers of the discipline "Ethics of Business Relations". It can be useful for management and HR professionals in organizations.

FOREWORD

The purpose of this tutorial - to equip the reader with scientific and applied knowledge in the field of business ethics. The textbook covers a wide range of problems of business ethics, grouped into three sections: "Theoretical foundations of business ethics" (chap. 1, 2, 3); "Communication as a tool of business ethics" (chap. 4, 5, 6, 7, 8); "Rules and etiquette of business relations" (Ch. 9,10, 11).

Section 1. The first chapter reveals the nature, essence and basic principles of business ethics. It acquaints the reader with the patterns of interpersonal relations and priority problems in this area. The second chapter examines the impact of ethics and ethical standards on the social responsibility of the organization, improving the results of its activities. The third chapter is devoted to the disclosure of the relationship between the ethical norms of the organization and the leader, acquaints the reader with the methods of managing the ethical norms of interpersonal relations in a team. It contains recommendations on the ethics of resolving controversial issues, conflict situations.

Section 2. The fourth chapter examines the essence of communication as a communicative tool of business ethics, provides the types and methods of business communication management. The fifth chapter sets out the basics of business rhetoric, concerns the essence of the culture of speech, discussion and speech behavior, gives recommendations on the use of expressive means of business speech. The sixth chapter acquaints the reader with the basics, as well as the kinesic and proxemic features of non-verbal communication, reveals the essence of visual contact. Chapter 7 examines the ethics of telephone conversation and the culture of business writing. The eighth chapter describes the manipulation in communication, the rules of neutralization. It also reveals techniques that stimulate communication, excluding manipulation.

Section 3. The ninth chapter sets out the rules for preparing a public speech, conducting a business conversation, interview, service meeting, negotiations with business partners, as well as the rules for constructive criticism. The tenth chapter reveals the essence of etiquette, the image of a business person, the content of a business card. It discusses the etiquette of greetings and introductions, the appearance of a business person. The final - eleventh chapter of the textbook - characterizes the rules of conduct in public places, business etiquette, features of business communication with foreign partners, as well as issues of the art of compliments and giving gifts.

Each chapter of the textbook ends with control questions and practical tasks. Test questions allow the reader to quickly check the degree of mastering of the read material, and practical tasks - to consolidate this knowledge when performing specific tasks and tests.

The following took part in writing the textbook: Doctor of Economics, prof. AND I. Kibanov (Foreword, 2.1, 2.2, 3.1, 3.2, 3.5, 4.4, 5.1, 5.2, 6.2, 7.2, 9.3, 9.5; practical tasks: 1.2, 2, 3.1, 3.4, 3.5, 3.6, 4.1, 4.2, 5.1, 5.2 , 7.1, 7.2, 7.3, 8.2, 9.1; Appendices 2, 3); Ph.D., Assoc. D.K. Zakharov (1.1, 1.3, 3.3, 3.4, 5.3, 5.4, 7.1, 9.1, 9.2, 9.4, 9.6, 10.3, 10.4); Ph.D., Assoc. V.G. Konovalov (1.2, 1.4, 2.3, 4.1, 4.2, 4.3, 5.5, 6.1, 6.3, 6.4, 8, 10.1, 10.2, 10.5, 11; practical tasks: 1.1, 3.2, 3.3, 4.3, 4.4, 6, 8.1, 9.2 , 9.3, 10, 11; Appendix 1).

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5. A. Ya.Kibanov, D. K. Zakharov, V. G. Konovalova

   Personnel management: theory and practice

   Business ethics

   Educational and practical guide

   Edited by Doctor of Economics, Professor A. Ya.Kibanov

   1. ETHICS AND SOCIAL RESPONSIBILITY OF THE ORGANIZATION AND THE LEADER

   An organization is, on the one hand, an economic system that is obliged to take care of the efficient use of its resources. In doing so, an organization fulfills the economic function of producing products or providing services needed by society, while simultaneously providing jobs for citizens and maximizing returns for shareholders. On the other hand, an organization is more than an economic system. The modern organization is a complex part of the environment, which includes many components on which the very existence of the organization depends. These include consumers, suppliers, media, unions or associations, and employees and shareholders. This multi-layered social environment can strongly influence the achievement of an organization's goals, so the organization has to balance purely economic goals with the economic and social interests of these components of the environment.

   The public expects from modern organizations not only the demonstration of high economic results, but also significant achievements in terms of the social goals of society. An organization is socially responsible when it makes a profit without violating laws and government regulations. From this position, the organization pursues economic goals.

   The leading corporation in the United States dedicated to the development and promotion of the concept of corporate social responsibility, Business for Social Responsibility defines social responsibility as follows: “Achieving commercial success in ways that are based on ethical norms and respect for people, communities, and the environment” (Business for Social Responsibility. Overview of Corporate Social Responsibility. 2003). Green paper The European Union defines corporate responsibility as “the concept in which companies voluntarily integrate social and environmental policies into business operations and their relationships with the entire range of organizations and people associated with the company”. This approach has been adopted by most of the countries of the European Union.

   Corporate social responsibility is the responsibility of a company to all people and organizations that it encounters in the course of its activities, and to society as a whole. All business associations and researchers include: the company's responsibility in relations with partners; responsibility towards consumers; responsible employee policy; environmental responsibility; the responsibility of the company to society as a whole.

   In Russia, the concept of corporate social responsibility (CSR) is also beginning to be implemented, which contains all five of the above elements, although so far special attention is paid in Russian companies to relations with employees and interaction with society.

   There is a distinction between legal and social responsibility. Legal responsibility refers to adherence to specific laws and government regulations that define what an organization can and should not do. For example, how to protect the environment, how to recruit, what are the minimum product safety requirements, etc. An organization that obeys all of these laws and regulations behaves in a legally responsible manner, but cannot be considered socially responsible if does not fulfill the corresponding obligations to society. Social responsibility is viewed as a voluntary response of an organization to the social problems of its employees, residents of its city, region, country, and the world.

   In our country, significant material resources were concentrated and are mainly concentrated now in organizations, and not in the hands of individuals. Traditionally, they were used in solving the socio-economic problems of a district, city and, above all, cities specially created for those working in one large organization. These traditions, in our opinion, can continue in the new economic conditions. In the meantime, mainly large national companies and divisions of international companies are thinking seriously about the policy of social responsibility and the strategy of participation in society. Medium-sized businesses, with rare exceptions, work the old-fashioned way, doing business as needed and doing one-time charity work.

   An organization's socially responsible strategy can be extremely beneficial to it. The following are traditionally called Benefits who receive organizations for themselves following the policy of social responsibility: a more attractive image of the organization in society is formed; trust in the organization increases; turnover, the number of customers, etc., are increasing, due to an improved attitude towards the organization; there is an opportunity to get more profitable orders; thanks to the increased authority, the organization can conduct a more active, effective policy in society, expanding its activities, in particular sales markets; there is an opportunity to achieve a reduction in local taxes, etc. The prerequisites for such a policy are objective conditions, to which, first of all, it is necessary to include the availability of resources in the organization - material, financial, human.

   
   

   Why does business need social responsibility? 1

   1. Globalization... Today, transnational companies (TNCs) produce about 25% of the world's product. Socially important issues have long been in the center of public attention, so companies try to "behave well" as much as possible, without stepping on the sore corns of public opinion. Levi Strauss & Co was forced to roll back contracts with Burma (now Myanmar) in 1995 due to human rights violations in that country. Russian multinational corporations are actively entering the world markets and therefore have to play by the rules of civilized business. LUKOIL announced the introduction of ISO and OHSAS international environmental certification standards, and shortly thereafter acquired Getty Petrolium and its filling network in the United States. Wimm Bill Dann received an international certificate of conformity from the British Retailer Consortium, after which it began to actively promote its brand abroad.

   2. Capitalization... It is known that the intangible assets of most foreign companies are several times higher than the tangible ones. According to Interbrand, the ratio of tangible and intangible assets of IBM is 17:69, of Sosa-Cola - 4:96. It is also known that a significant part of intangible assets is the value of the brand itself (or, rather, the “megabrand”). This value is not least determined by the reputation, which is formed, among other things, on the basis of the socially responsible behavior of the company. 50% of UK shoppers are willing to switch to another brand if offered by a socially responsible company (Mintel, 1998). In the USA, this indicator is even higher: two out of three Americans are ready to change their purchasing preferences towards “corporate citizens”.

   3. Reputation... Research by Walker Information has shown a direct link between a company's social value (the cumulative effect of its positive impact on society), its reputation and brand loyalty of its consumers. For retailers, the results are stunning. An increase in the company's social value by one point leads to an improvement in reputation by 0.55 points, while an increase in economic value by the same point increases the reputation by only 0.32 points. Thus, social performance relative to economic performance has twice the impact on a firm's reputation.

   4. Financial indicators... A study of 469 American companies in various industries conducted by the Conference Board (The Link Between Corporate Citizenship and Financial Performance, 1999) showed that there is a very significant positive correlation between return on assets (ROA) and social performance of the company; significant positive correlation between return on sales (ROS) and social performance of the company; positive correlation between return on capital and return on equity (Return On Capital, ROC; Return on Equity, ROE) and social performance of the company. The total profit for shareholders of companies with strong financial and social indicators has grown by 43% over the past 15 years. During the same time, this indicator for “simply” financially successful companies grew by only 19% (Schmidt, 2000). Social engagement pays dividends. The return on sales for socially active companies is 3% higher, the return on assets is 4% higher, and the return on equity and shares is 10% higher than for companies that do not show themselves in this area (KLD, 2002).