5 principles of work of the company "MARS"

Quality

Our owner and director is a consumer, our work is quality, and the production of products that are worth their money is our goal.

Mars puts quality at the forefront of its work. Quality is the yardstick for all of our actions, and it is rooted in our pride in Mars and the responsibility we experience as its employees. Quality work, which is impossible without our personal efforts, is the first component of our brands and the foundation of our reputation as a company committed to high standards.

A responsibility

As individuals, we demand full responsibility from ourselves; as employees, we support the responsibility of others.

We strive to be different from those corporations in which a multi-level management structure deprives people of personal responsibility. We require all our employees to be directly accountable for results, show initiative and conscientiousness in making decisions in accordance with the established rules. By employing and trusting ethically trained people who are capable of fulfilling their assigned tasks, we want employees to be responsible for their work and meet our high standards.

Mutually beneficial

Mutual benefit is a two-way benefit, and such benefit becomes permanent.

We believe that the standard for measuring our business relationships should be the degree to which mutual benefit is created. Benefits can take many forms and should not be purely financial in nature. Based on this, in striving to achieve competitive advantages, Mars should never take actions that infringe on its customers and partners.

Efficiency

We fully use our resources, do not make unnecessary expenses and do only what we know how to do better than others.

How can you adhere to Mars' principles by offering the best value for money and sharing the success achieved? Our strength lies in our efficiency, the ability to activate our resources - physical, financial and human - to achieve the highest performance indicators. Only in this way the production and sale of our products is carried out with the highest level of quality, at the lowest possible price and with the minimum use of resources; we also strive to manage all of our business from the most efficient decision-making processes.

We need freedom in order to build our future, we need profit in order to preserve our freedom.

Mars is one of the largest private corporations in the world. Such private ownership is a deliberate choice. Many companies started out like Mars, but as they evolved and the need for new financial resources they began to sell off their shares or took on hard debt obligations to stimulate business. They sacrificed their freedom to continue development. We believe that development and prosperity can be achieved in a different way.

UDC 338.1 index

Date of publication: 21.02.2016

Directions marketing strategy a transnational company (TNC) of the food segment (using the example of MARS)

Directions of marketing strategy of multinational companies (mncs) food segment (on example of MARS)

Tyotushkin Vladimir Alexandrovich
Candidate of Technical Sciences, Associate Professor, Department of Economic Analysis and Quality,
Tambov State Technical University
Tetushkin Vladimir Aleksandrovich
candidate of technical sciences, associate professor, sub-department of economic analysis and quality,
Tambov State Technical University

Annotation: The relevance of the study is explained by the high level of development of TNCs in the world economy, as well as the use of innovative marketing strategies by such companies. This article outlines some approaches to the problem of applying marketing strategies for the development of TNCs in the food segment. The purpose of this study is to study and analyze the marketing strategy of the Mars company. Materials and methods. In this work, using econometric methods, we analyze various aspects of the application of marketing strategies for TNCs in the food segment. Results. The field of application of the results covers scientific research for students and teachers, as well as recommendations for the management of companies in the field of food production. Conclusions. Qualitatively new conditions of world economic development require a clear and precise formulation of new goals and objectives of the marketing activities of transnational companies, as well as the development of effective ways their achievements and solutions.

Abstract: The relevance of the study due to the high level of development of TNCs in the world economy, and innovative marketing strategies for such companies. This article highlights some approaches to the problem of application of marketing strategies for the development of TNCs food segment. The purpose of this research is to study and analysis the marketing strategy of Mars. Materials and methods. In the present work using econometric methods, we analyzed different aspects of application of marketing strategies for MNCs food segment. Results. The scope of the results covers research for students and teachers, as well as recommendations for the management of companies in the sphere of food production. Conclusions. Qualitatively new conditions of economic development require a clear and accurate formulation of new goals and objectives of the marketing activities of transnational companies and the development of effective ways of their achievement and solutions.

Keywords: marketing, strategy, safety, company, food, economics.

Keywords: marketing, strategy, security, company, food, economy.

Introduction.

In our modern world enterprises in various industries are rapidly growing and developing. Accordingly, competition is also increasing. In order for the business to "go up the hill", it is necessary to make every effort, to develop a specific work plan for the organization to achieve its goals. The marketing strategy is precisely such a detailed plan. Let's take a closer look at this term, its tasks and development.

The very concept of "marketing strategy" includes the planning and implementation of all kinds of activities of the organization, which are aimed at achieving the goals planned by the company. It should be understood that the marketing strategy is part of the overall strategy organizations. It addresses exactly those issues that relate to increasing sales and income. This strategy is designed to help you understand how to properly use the available resources in order to achieve dynamic marketing over the long term.

This concept is the purpose of marketing. As for his tasks, then the following should be attributed here:

• comprehensively study the entire market;
• objectively assess demand and needs;
• develop the marketing strategy itself, and then a set of tools aimed at its implementation.

Overall, a marketing strategy should answer two specific questions:

• How will the company stay in the target market and then take the leading position?
• How can you profitably increase your organization's market share?

Features of the marketing strategy, its planning. To develop correctly marketing plan, you need to be aware of the features that are characteristic of the marketing strategy. These include:

• at the end of the planning of the marketing strategy, the general directions in which the company should move further to strengthen and grow the business should be specifically established;
• choosing operational management decisions, the head of the company, as a rule, uses sufficiently complete information that he needs. Forming a marketing strategy, you will have to get by with less voluminous information;
• when developing a strategy, you need to be prepared for the fact that new information may always appear, and the decision will need to be changed. Changing the originally set goals, their constant adjustment - characteristic features strategic planning... That is why the entire process of developing a marketing strategy should be cyclical;
• in this development, it may be difficult to determine the numerical indicators of the benefits of the selected solutions. Here, the rating system used may be subject to adjustment. The basis may be the amount of money spent.

Basic marketing strategies. In the 1980s, a professor Porter, who taught at Harvard Business School, divided marketing strategy into basic options. They began to include:

• leadership strategy. It is based on cost savings;
• differentiation strategy;
• specialization strategy.

Leadership strategy focuses on production. Here the emphasis is on constant control of costs, labor productivity, investment and low costs (advertising and sales). New products also need to be carefully designed.

Differentiation strategy - working on the distinctive properties of the company. The consumer should immediately select for himself the products of this company, since they differ significantly from the products of competitors. These include appearance goods, packaging, company image, service, etc.

Specialization strategy implies that the company must improve its activities in a specific segment. That is, one should not strive to cover the entire market. It is much better to be a leader in one segment than to occupy an average position across the entire market.

Step by step development of a marketing strategy. As with drawing up any plan, the marketing system also consists of several stages, namely:

• we research the market;
• assess his condition;
• we analyze the activities of competitors, assess the capabilities of the company;
• set goals for ourselves;
• we investigate consumer demands;
• analyze the chosen strategy;
• give economic assessment marketing strategies;
• choosing control tools.

Marketing strategies: formation factors. Marketing strategies in the organization should be formed according to the following important factors:

• Suppliers play a huge role in the company's operations and productivity. It is important for each enterprise to find a supplier who will offer quality resources at a lower price;
• at the present time, almost nowhere can we do without intermediaries. They also need to be chosen wisely and at a lower cost;
• it is important to thoroughly study the whole process production activities enterprises, it is possible to introduce new technologies;
• it is necessary to analyze economic and social factors. The company needs to have a clear idea of ​​what product the consumer needs. You should also study the prices of competitors for the selected segment;
• the capabilities of the company itself;
• what ways the organization should move in order to achieve its goals, that is, the components of the basic concept of the company.

Mars marketing strategy.

Governing body. Management of Mars Corporation, which is family business, is carried out by the Board. All Board members are members of the Mars family. The Mars Incorporated Board receives independent advice from four external advisors.

Top managers. Mars is governed by a global leadership team led by Grant F. Read, President. The company's top management team has extensive experience in day-to-day oversight of businesses across six business segments: Petcare, Chocolate, Food, Wrigley, Drinks and Symbioscience. Mars has formed a global leadership structure in these business segments to ensure continued growth and improved performance.

The culture and approach to doing business is underpinned by the Mars Five Principles: Quality, Responsibility, Mutual Benefit, Efficiency and Freedom. The company brings together people of different generations and cultures, living in different countries and speaking different languages.

The Five Principles are synonymous with Mars. They have shaped the way Mars people work for much of the company's history. Every day we make every effort to bring our principles to life when working with our consumers, customers, business partners, communities, and also when communicating with each other.

The consumer is our boss. Quality is the essence of work, and good product at an affordable price - that's our goal.

The company strives to achieve maximum quality in everything it does. Quality is the defining factor for action, driven by passion and pride in being part of the Mars community. Quality work through personal effort is central to great brands and a source of reputation for high quality standards.

Everyone has their own voice, everyone can demand high-quality execution of any order. The standard is formulated very simply: put yourself in the customer's shoes, and if you do not like what you are going to offer him, then you should not offer it. As individuals, company employees demand full responsibility from themselves, as employees, we are also responsible for what others do.

Company employees do not want to be like corporations, where personal responsibility dissolves into multiple levels of leadership. All employees must take direct responsibility for results, for their own initiative and judgment, and for making decisions when necessary. By hiring and fully trusting decent people who are suitable for their role, the company asks employees to be held accountable for their actions in accordance with their own high standards.

Howard Shapiro: "We feel responsible and understand that if we want to organize and develop production, we should use the best methodologies."

Mutual benefit. Mutual benefit is a shared benefit; the overall benefit will help stand the test of time. The standard by which our business relationships should be judged is how well they provide overall benefit. These benefits can take various forms and it is not at all necessary to be limited to financial benefits. Likewise, while employees strive to achieve a competitive advantage, Mars' actions should never compromise the economic or other interests of the people with whom the company does business. You help your client; your client helps us. Clients were with us (Mars) during the crisis, and we did not turn our backs on them.

Efficiency. The company makes full use of human resources, does not waste it and does only what it can do very well. How can the principles be followed to maximize efficiency and share in success? The benefits lie in efficiency, in the ability to streamline all of our resources (physical and labor) to maximize productivity. With this approach, products and services meet the highest level of quality, are manufactured with minimal costs and using the least amount of resources; we apply similar principles to the management of all enterprises, using the most efficient decision-making processes.

The ability to act and make improvements over the long term is rewarding. Employees derive personal satisfaction from the knowledge that they are optimizing their work processes.

Freedom. We need freedom to build our future; we need profit to stay free. Mars is one of the world's largest private, family-owned companies. This is a deliberate choice. Many companies started out like Mars, but as they got bigger and needed new sources of funding, they sold stock or took on limiting debt to keep the business going. They have traded part of their freedom for the possibility of development. Employees of the company believe that growth and prosperity can be achieved in other ways.

The company's approach to research is completely unique, and they call it mindful science. Due to the presence of many unexplored aspects of the scientific research freedom is an absolute necessity.

Basic facts of the company.

Started in 1991. Four business segments: Petcare, Chocolate, Food and Wrigley. More than 7,000+ employees. Nine factories and 30 offices.

Brands: Chocolate - SNICKERS®, M & M’S®, DOVE®, MARS®, MILKY WAY®, MALTESERS®, BOUNTY®, TWIX®, A.KORKUNOV®; Petcare - PEDIGREE®, WHISKAS®, ROYAL CANIN®, SHEBA®, CESAR®, PERFECT FIT®, CHAPPI®, KITEKAT®; Wrigley - ORBIT®, ECLIPSE®, 5®, DOUBLEMINT®, WRIGLEY'S SPERAMINT®, HUBBA BUBBA®, SKITTLES®, STARBURST®; Food - UNCLE BEN'S®, DOLMIO®.

Mars operates in Russia and in 12 adjacent markets of the CIS region: Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Mongolia, Tajikistan, Turkmenistan, Ukraine and Uzbekistan.

Coming to Russian market in a difficult 1991, Mars, Incorporated, nevertheless, correctly assessed the development prospects and invested multimillion-dollar funds in the creation own production on the territory of the country. Already in 1995, residents of Russia tasted the famous MARS® bar produced by the company's first chocolate factory in Stupino near Moscow.

Since then, Mars, Incorporated has invested over $ 1 billion in the Russian economy. Today Mars in Russia and the CIS comprises nine factories in various Russian regions and four business areas in Russia and the countries of the Commonwealth of Independent States (CIS). More than 7,000 employees work for Mars and over 70,000 work in related industries. The company purchases more than 80 percent of raw materials from Russian suppliers, providing orders for about 200 Russian companies... 98 percent of the products sold are manufactured in the country, and are also exported to other regions, including the Middle East and the Asia-Pacific region.

By developing business in Russia on a long-term basis and continuing to invest in the Russian economy, Mars, Incorporated is expanding its Russian production... In response to the growing demand for consumers' favorite Mars products, a new chocolate factory was opened in the Ulyanovsk region in the summer of 2012.

Key dates in the history of the company.

1991 Mars begins marketing food, confectionery and pet food.

1995 - The first chocolate factory for the production of MARS® bars is put into operation in Stupino, Moscow Region.

1995 - At the first factory for the production of feed in n. Luzhniki, Moscow Region, begins production of food for cats and dogs.

2002 - The second factory for the production of pet food is put into operation in the Novosibirsk region.

2002 - Royal Canin is part of Mars' Petcare segment.

2004 - In Lukhovitsy, Moscow region, a food production plant starts working.

2008 - Mars, Incorporated includes Wrigley as its gum and confectionery business. The Russian chocolate company Odintsovskaya Confectionery, which owns the A.Korkunov® chocolate brand, acquired by Wrigley in 2007, joins the Mars Chocolate segment.

2009 - The third factory for the production of pet food begins work in the village of Mirny, Ulyanovsk region.

2012 - The second Mars chocolate factory is put into operation in the Cherdakly village of the Ulyanovsk region.

Company principles in action.

Employees are committed to Sustainability Through a Generation (SIG). We have developed Sustainability Roadmaps for 2012-2015. for the production sites of our Petcare and Chocolate segments and efforts are made to improve the efficiency of our operations. Total water consumption at Mars' Russian production site in Stupino has decreased by 14 percent since 2007, indicating that we are on track to meet our global goal of achieving a 25 percent reduction in water consumption by 2015. They have been able to significantly reduce waste, water and energy consumption at our hard-coated chewing gum and confectionery site in St. Petersburg. Over the past two years, the volume of recycled waste at the site has doubled to a total of 80 percent. This has been greatly facilitated by the optimization of the packaging of the chewing gum. Innovative solutions developed for cleaning molasses tanks and centrifugal equipment have reduced water consumption by 2 percent, and the development of a heat recovery system has resulted in a reduction in energy consumption of 16,051 gigajoules.

The new chocolate factory in the Ulyanovsk region was designed and built in accordance with the most modern international environmental standards. They use advanced purification systems and treated recycled water in order to minimize water consumption, as well as the most modern and efficient technology, LED equipment and lighting to reduce energy consumption. They have educational programs aimed at increasing the environmental awareness of our employees, we conduct Green Weeks, Earth Days and Environmental Days in order to form a responsible and respectful attitude to the environment in the company. As volunteers, employees take part in activities to improve the environmental situation in the field. Employees planted 2,500 trees to restore pine forests destroyed by fires in 2010 near our food factory in Lukhovitsy, Moscow Region.

In the regions where the company operates, we consider it especially important to promote a healthy lifestyle, especially among children. Company employees provide schools sports equipment, equip playgrounds, organize sports events, hold competitions and classes for children in order to form their responsible attitude towards pets.

According to the Center for Analytics and Research Amplua Insights, in 2011 the Russian division of Mars entered the top three best companies creating conditions for the development of leaders.

July 8, 2015, Stupino, Moscow region. - Today took place Grand opening a new production building at the Mars factory in Stupino. The official opening ceremony was attended by the Governor of the Moscow Region Andrei Vorobyov, President of the chocolate segment of the Mars company Jean-Christophe Flaten, general manager of the Mars chocolate segment in Russia Denis Yarotsky, the head of the Stupinsky municipal district Pavel Chelpan and the director of the production complex for the production of chocolate products Alla Skovorodkina.

The new building will produce the popular M & M’s chocolate dragee with peanuts. With the commissioning of the new building, the capacity of the entire factory will increase by 18%. The installed lines and the advanced technologies used allow the product to be produced in various formats without stopping or restarting production. During the implementation of the project, 76 new jobs were created with an average wage that is one third higher than the average for industry in the region. Total investments in the project amounted to about 3 billion rubles.

“Stupino is the leader in attracting investments in the Moscow region, and Mars is the leader in the confectionery industry in the world. It's nice when two leaders meet. 3 billion rubles of investments is a lot of money, especially now, for the economy of our country, ”A. Vorobyov said during the event. He noted that the doors of the Moscow Region government are always open for the Mars corporation.

Mars is one of the leading manufacturers of chocolate products in Russia. Using Newest technologies in production, the company meets the challenges of modern economic development... “The basis of our strategy in the Russian market is large investments in local production. We also strive to be a leader in attracting and developing local talent, ”said Jean-Christophe Flaten, President of the chocolate segment at Mars. “The launch of a new production facility will strengthen the company's position in the market.”

For the environmental friendliness and energy efficiency of the building of the new building, the company receives the prestigious LEED certificate - the globally recognized green building standard. In addition, in the territory adjacent to the new building, a 1-hectare park was set up, in which shrubs and trees were planted, as well as benches made of wood according to FSC (Forest Stewardship Council) standards. For employees leading a healthy lifestyle and using alternative transport - a second bicycle parking has been installed. Parking spaces for low-emission vehicles are also equipped with special signs.

Expanding our production capacity, we purposefully give priority to the best environmental solutions, both in technology and in construction. This is what keeps Mars at the forefront of sustainability and significantly reduces our impact on the environment. And this is a prime example of how the Company Principles are being implemented.

Brands of the Mars company.

Mars Chocolate (headquartered in Mount Olive, New Jersey, USA) is one of the world's largest chocolate manufacturers. Mars Chocolate employs over 15,000 people in 19 countries. There are thirty-four brands in total, including five over a billion dollar brands: M & M’S®, SNICKERS®, DOVE® / GALAXY®, MARS® / MILKY WAY® and TWIX®. Other leading brands also include 3 MUSKETEERS®, BALISTO®, BOUNTY®, MALTESERS® and REVELS®.

Mars Food (headquartered in Brussels, Belgium) produces food created according to local traditions around the world. Mars Food employs over 1,700 people in 10 countries. There are a total of fourteen brands, including one over a billion dollar brand (UNCLE BEN'S®). Other well-known and loved brands include DOLMIO®, MASTERFOODS®, SEEDS OF CHANGE®, EBLY®, ROYCO®, KAN TONG®, SUZI WAN® and RARIS®.

Headquartered in Chicago, Illinois, USA, Wrigley is one of the world's largest manufacturers of chewing gum and confectionery, delivering simple pleasures to consumers. Wrigley employs over 17,000 people in 48 countries. A total of forty brands, including two over billion dollar brands: EXTRA® and ORBIT®. Other leading brands include 5®, ALTOIDS®, DOUBLEMINT®, JUICY FRUIT®, LIFE SAVERS®, SKITTLES®, WRIGLEY'S SPEARMINT® and STARBURST®.

Mars Petcare (headquartered in Brussels, Belgium) is one of the world's leading manufacturers of food and pet care products. More than 33,000 Mars Petcare employees work in 50 countries. These are forty-two brands, including three billion-plus brands (PEDIGREE®, WHISKAS® and ROYAL CANIN®); other leading brands include KITEKAT®, BANFIELD®, CESAR®, NUTRO®, SHEBA®, CHAPPI®, CATSAN®, FROLIC®, PERFECT FIT® and GREENIES®.

Mars Food Marketing Code. As the owner of a number of leading brands in the food segment around the world, Mars has been responsible for marketing its products for many years. The company's Marketing Code, first adopted in 2008, reflects our corporate values, principles, and commitment to responsible marketing communications in a dynamic marketplace.

General rules of marketing communications:

We attach great importance to healthy eating and pride ourselves on the high quality of our products, which can be part of a balanced and tasty diet for consumers of all ages, provided there is a balance between the daily calories consumed and burned by the body.

• We support initiatives and projects that encourage an active lifestyle, including sponsoring sports events.
• We support projects that promote healthy eating, including healthy eating education programs.
• We will educate our consumers about the importance of healthy eating on our brand websites
• Our communications must not undermine the pursuit of healthy, balanced diets and active lifestyles.
• Our communications must not encourage or condone the excessive consumption of any food or drink.
• Our communications should not promote compulsory snacking.
• We will not use images of famous people in the event that as a result consumers may misinterpret the benefits of our brands.

Mars' position on genetically modified organisms (GMOs).

The company's employees are confident in the safety of GMOs, otherwise they would not have used them in their products. Confidence is backed by over 20 years of research by the US Food and Drug Administration, the American medical organization and numerous international scientific bodies. Not only did they conclude that the genetically modified ingredients were safe to eat, the FDA said they were not significantly different from non-genetically modified foods.

Employees understand that some customers are concerned about the use of genetically modified ingredients. Employees use genetically modified ingredients in markets where they are legal and widely accepted by customers. In these markets, the company fully complies with all labeling requirements for products containing genetically modified ingredients.

Artificial additives.

The company is committed to the production and sale of products that meet the highest quality and safety standards in the food industry. All dyes that we use in our products comply with strict international requirements to quality and safety, as well as applicable laws, regulations and safety rules related to colorings added to food. All colorants are indicated on the label in accordance with applicable national laws and regulations. In addition, since success depends on our customers, employees try to understand their needs. They understand that some customers are concerned about certain colorants used in their products, and they try to address these issues and eliminate all doubts as much as possible.

Mars chocolate and ice cream.

The company knows that consumers are concerned about artificial additives, so in 2006 Mars began a program to phase them out from all of its products where possible. They have removed artificial colors and flavors from chocolate bars, and now none of our chocolates or ice creams contain so-called Southampton colors.

Mars food products. None of the foods on offer use artificial colors, flavors, or Southampton colors. SEEDS OF CHANGE does not use any artificial preservatives. Only a small number of our food products contain ingredients that contain artificial preservatives. The company continues to work on eliminating artificial additives and is actively exploring the use of additives in our entire range of products. If additives are used, they are clearly listed on the packaging to inform buyers.

Food additives are substances that are specially added to food to perform certain technological functions, for example, to add color, a sweet taste, or to increase shelf life.

To regulate the use of these supplements and to inform consumers, each supplement is assigned a unique number. In Europe, all approved additives are assigned a number starting with the letter E. These numbers indicate that these additives have passed strict European safety checks.

Bibliographic list

1. Bagiev G.L. Marketing: textbook for universities / G.L.Bagiev, V.M. Tarasevich. - 3rd ed., Rev. and add. - SPb .: Peter, 2010 .-- 576 p.
2. Godin A.M. Marketing: textbook for universities / A. M. Godin. - 8th ed., Rev. and add. - M .: Dashkov and K, 2010 .-- 672 p.
3. Ilyicheva I.V. Marketing [Electronic resource]: study guide. allowance / I. V. Ilyicheva. - Ulyanovsk: UlSTU, 2010 .-- 229 p.
4. Official site of the Mars company. http://www.mars.com

Mars Incorporated intends to completely eliminate greenhouse gas emissions by 2040, and by 2020 to eliminate the effect of deforestation as a result of its activities, according to the company's social report "Principles in Action".

The report covers all areas of the company's activities, including climate change, lack of water, lack of funding for farmers, their training and education, hunger, food security, health and well-being of the world's population.

“We can and must do more to address these challenges. We don't just want to grow.

We want to achieve growth that we can be proud of, ”says Mars Incorporated President Grant Reid in his opening remarks.

This press release contains only a few excerpts to provide an overview of the scale social activities company and adherence to its five principles.

You can read more information today on the Mars website at: www.mars.com/global/about-mars/mars-pia/pia-archive.aspx

HEALTH AND WELLNESS

According to the World Health Organization, nearly 600 million people in the world are overweight. At the same time, one in two people in the world suffers from malnutrition.

In 2014, 99.8 percent of Mars' chocolate and confectionery products were reduced to 250 calories or less per unit of energy. The next step is to reduce this figure to 200 calories.

“We have introduced calorie labeling and RDA information on the back of our chocolate, chewing gum, confectionery and other products.”

As part of the fight against hunger, since 2007, Mars Food has provided more than 300,000 malnourished people in South Africa with Royco's vitamin-fortified soup every month.

“This product is enriched with vitamins and minerals, making it both nutritious and balanced. In 2014, we donated 18.5 million cups of fortified soup to those in need. ”

ENVIRONMENTAL PROTECTION

In 2014, Mars sent five times less waste to landfill compared to 2007. Two-thirds manufacturing enterprises companies have achieved 100 percent waste disposal.

The total energy consumption has been reduced by 6.9 percent. One of the most successful examples is the Wrigley plant in St. Petersburg, Russia, which has invested in a flue gas heat recovery system that can reduce gas energy consumption by about 6% per year.

ANIMAL PROTECTION

Whiskas and WWF set a goal to double the tiger population in wildlife by 2020 through anti-poaching and fundraising. Today their number is less than 3200 individuals, or 5 percent of the population of the last century.

“The project raised over $ 1.5 million and directed it to 12 locations with the harshest habitat for tigers,” the company said in a report.

The company also stopped purchasing certain types fish for feed production, in particular Chilean perch and swordfish, which are now critically endangered.

“We use fish more efficiently in our products - we replace endangered species with more common ones and purchase raw materials only from trusted suppliers. This program allows you to preserve the diversity of species, ”the company said in a report.

About Mars Incorporated

Mars Incorporated is a privately held, family-owned company with over a century of history and world renowned brands such as M & M’S®, PEDIGREE®, WHISKAS®, ORBIT®, SKITTLES® and UNCLE BEN'S®.

The company is headquartered in McLean, Virginia, USA.

Mars' total sales exceed US $ 33 billion. The company consists of six segments: Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience Science.

More than 75,000 employees in 73 countries around the world implement the five Mars Principles every day: Quality, Efficiency, A responsibility, Mutually beneficial and freedom providing growth that we are all proud of.

Selivanova Elena

START YOUR STORY WITH MARS!

The Mars Company was founded in 1911 by Frank Mars. Today it is a family-owned company with more than a century of history and world-famous brands.

Mars in Russia is represented by 10 factories in the Moscow, Novosibirsk, Rostov, Ulyanovsk regions and in St. Petersburg. More than 6,000 employees work in four business segments of the company: Petcare, Mars Wrigley Confectionery, Royal Canin, Food.

Mars in Russia

Mars started business on the Russian market in 1991 and in 1995 opened its first factory - a chocolate factory in the town of Stupino near Moscow. In the same year, we launched the first production of pet food at a plant in the village of Luzhniki, Stupinsky District.

In 2002, Royal Canin became part of Mars. The influence of a large corporation gave an understanding of the principles by which successful global brands are built. This has enabled Royal Canin to not only set a clear roadmap for global development, but also successfully maintain the core values ​​of the company.

In 2003, a food production plant was opened in the city of Lukhovitsy, Moscow Region. In 2008, Mars joined

In 2003, a food production plant was opened in the city of Lukhovitsy, Moscow Region. In 2008, Wrigley became part of Mars as the chewing gum and confectionery business segment. As a result, the Russian chocolate company Odintsovskaya Confectionery Factory, which owns the A.Korkunov® brand, joined the company. In 2016, the company celebrated 25 years of successful work in Russia. In 2018, we completed work on the creation of a single Mars Wrigley Confectionery segment in the Russian market, which included the Mars Chocolate and Wrigley divisions. During its work in Russia, Mars has invested over 2 billion US dollars in the Russian market.

For professionals

For students and graduates

By choosing Mars, you find yourself in a company where every employee is perceived as a full-fledged partner. We strive to create comfortable working conditions, a friendly atmosphere, opportunities for growth and career building, adequately reward employees and recognize those who achieve high results.

At Mars, you can choose from a wide variety of career paths. The company has four independent segments in Russia: Petcare, Mars Wrigley Confectionery, Royal Canin, Food - you can continue your career in each of them. We support those who want to change direction and try themselves in a fundamentally new role or function.

Mars is a family owned company. As is customary in a family, we turn to each other on "you", we solve any issues

collegially, we share common values. Mars is one of the first companies to introduce the open space principle. And you can come with a pet to our Moscow and Novosibirsk petfriendly offices.

We bring together people who strive to make the world a better place, and we support such employees. As part of the Mars Volunteer Program, every employee can make a difference in the local community by taking part in the company's volunteer projects or getting support. own idea... Another program, the Mars Ambassador Program, provides an opportunity to participate in international volunteer projects.

You are a unique person - so why do you need to build a career like everyone else? Our programs are tailored to your ambitions. At Mars, you can grow professionally and personally. Choose your career path! For students, there is a paid internship Internship Experience Program, and for graduates - the Leadership Experience Program, a program for the development of company managers.

Internship Experince Program

The Internship Experience Program is a program that helps talented students gain experience working on real projects. Thanks to the internship, you will be able to decide on future profession and start development already at the university. From the first day, you will immerse yourself in business and start your professional path. Throughout the program, you will receive support and training from senior colleagues. Based on the results of the internship, you will be able to pass the accelerated selection for the Leadership Experience Program or one of the starting positions.

You can participate in the program if you are a 4th year student or older and have a strong command of English language... Selection for the program takes place in spring and autumn, follow the news.

Leadership Experience Program

The Leadership Experience Program is a program that helps ambitious graduates become leaders in business and manufacturing. Aiming for a leadership career and dreaming of managing billions of dollars in brands? In three years you will gain experience in different departments companies, you will develop a comprehensive business vision and improve your managerial skills. You have to lead large-scale projects in a variety of departments from production to sales. Throughout the program, you will receive support and training from top managers.

Forrest Mars is called the chocolate king of America. While promoting his chocolate bar to the market, he came up with an ingenious marketing ploy: “Mars is not a pleasure, but a charge of strength and energy. This is food! The best combination of products to relieve fatigue. " How else can you convince frugal people to buy sweets?

In 1943, Mars came up with the idea of ​​selling quick-cooked rice. There was a war going on. According to Mars technology, rice grains were doused with hot steam for peeling and heat treatment. First, there was a military order, which gave considerable profits, and then the product appeared on the shelves under the Uncle Bens trademark and immediately became a sales leader.

One day, Forrest was drinking a chocolate cocktail with his father and offered to enclose the contents of the cocktail in a chocolate bar. The chocolate was not very good, but it sold well. For the year of sales, Milky Way brought the company $ 800,000.

In 1980, having opened in Las Vegas new company for the production of sweets with liquor, he solved the problem of control over workers simply. Having settled in the attic of one of the factories, he watched which of the workers took a sip of alcohol, who put a couple of sweets in their mouths. For this, Mars was nicknamed the "ghost" of the candy factory.

Five principles of the Mars company:

1. Quality.
   "The consumer is our boss, quality is our job, and value for money is our goal."
2. A responsibility. "As individuals, we demand full responsibility from ourselves as employees, we support the responsibility of others."
3. Reciprocity. “Total benefit benefit for everyone; the benefit for everyone will last for a long time. "
4. Efficiency.
   “We use our resources to the fullest, waste nothing and only do what we do best.”
5. Freedom.
   “We need freedom to shape our future; we need profit to stay free. "

Today Mars is the presenter international company in the FMCG sector with confectionery, food, pet food, vending machines and electronics divisions. The company has more than 175 enterprises in more than 60 countries, employing over 40 thousand employees. At the same time, Mars is still a private enterprise. The first venture was established in 1902 by Frank Mars. The business was not easy to develop. In 1923, Frank and his son Forrest created the Milky Way bar, which became very popular. Despite the years of the Great Depression, Mars thrived and introduced new products to the market: Snickers Bars and 3 Musketeers. The company has created a unique corporate culture thanks to the foundations laid by Forrest Mars. So, he hired the most talented employees he could find, and gave them the opportunity to work together in an open office space without offices, located on the territory of the factory itself. There were no separate parking spaces and a canteen for management, all employees independently answered calls and processed their own correspondence. The company encouraged independent thinking. Unnecessary meetings were not welcomed: if you need to say something to someone, just come up and speak.

In the modern offices of the company, as well as at the beginning of the twentieth century, there are no offices (including top management, all work in the same open space). The company has adopted a democratic principle of communication - "you". The innovative thinking of employees is especially appreciated. Quality, responsibility, efficiency, freedom, corporatism This is the ideology of the company. For example, all employees receive a 10% bonus for arriving to work on time and for being present at the workplace. And the workshops of the company are decorated with posters on which a sculpture in the form of a chopping block with an ax is depicted, and the inscription on the pedestal reads: "The head of each employee rests on the chopping block of responsibility."

Today Mars belongs to the third generation of the family

Biography

Forrest Mars was born in 1904 to a pastry chef from Minnesota. After high school, Forrest won a scholarship to the University of California, Berkeley. During summer holidays moonlighted as a sales agent. In 1928 he graduated from Yale University and began to work with his father. He died in 1999.

S. Pletnev, based on the book by Y. Petrova, E. Spiridonova "The richest people of our time"