The image of a business person in business presentation. What is image. Image formation methods

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The presentation on the topic "Image of a Business Man" can be downloaded absolutely free of charge on our website. Project subject: Social studies. Colorful slides and illustrations will help you engage your classmates or audience. To view the content, use the player, or if you want to download the report - click on the corresponding text under the player. The presentation contains 20 slide (s).

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Business person image

BY CLOTHES MEET

Appearance is of great importance in a person's life, and it is difficult to imagine a person who is dirty, sloppy, so that he could follow his actions. " (Makarenko A.S.)

"Lesson 1

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What is image?

"Image (from English" image "- image, representation) is an external image created by the subject in order to cause a certain impression, opinion, attitude of others" Sociological Encyclopedic Dictionary

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Jackets and suits.

A suit with a classic cut is the perfect choice for a business person. The jacket should have two or three buttons. The pattern of fabric for men's suits can be different - smooth, herringbone, with thin light stripes or muted cells. The stripe gives the suit more authority. Natural fabrics such as wool or a blend of polyester and wool are preferred.

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Shirts should be lighter than a suit and tie. Solid shirts, such as white or blue, are the main conservative options for men's shirts, moreover White color inspires greater confidence in the interlocutor. A thin red or blue stripe is perfectly acceptable. Short sleeve shirts are generally unacceptable.

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Ties

Ties, as small accessories, can be the only piece of wardrobe that allows business men to follow fashion and express their individuality. A prerequisite high quality products, and silk ties look best. It is better not to wear bow ties: the same can be said about tasteless or playful ties.

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Leather boots with laces in black or dark brown are ideal for business suits. Loose light shoes in many areas of business are often considered too frivolous, they are acceptable in combination with a jumper and trousers. An unacceptable option would be two-tone shoes, white boots, and shoes lighter than a suit. The socks should cover the calves of the legs. It is better to wear plain socks; they should be dark in color.

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Briefcase

The briefcase or folder for papers must be large enough, that is, contain everything Required documents and don't look crowded. It should be dark in color. Maroon will go with any suit of any color and will be more versatile than black or brown.

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Suits and skirts

The best option will turn out to be a classic stylish business suit that looks good for several years. Plus, it's versatile. Ideally, pieces of a classic suit should be easy to pair with jackets or skirts from other suits. Choose a few classic skirts to wear with your suit jackets. Skirts can be straight, flared or pleated with closure at the back or side.

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Dresses and blouses

A dress with a classic cut may be acceptable, but with a matching jacket it will look more formal. The colors of the dresses can be brighter than the color of the jacket from the suit. The blouse to be worn with the suit can be colored or solid and can be combined with a scarf or a modest necklace. Sleeveless blouses are not suitable for business style. However, a short sleeve or a three-quarter sleeve is acceptable in most cases.

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While not an acceptable option for men in conservative selling situations, sweaters are perfectly acceptable for women. A plain sweater is the best option and shouldn't be too big. Keep in mind that a sweater always looks more casual than a blouse.

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Shoes should be a basic color such as black, navy blue, brown, depending on the prevailing colors of your wardrobe. Genuine leather will provide comfort and quality. Avoid whites, pastels, and trendy colors. They draw attention to your feet and can be considered too frivolous. The most reliable option is pumps with a small heel (4-5 cm high). The sandals are too frivolous. Choose stockings in neutral colors.

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Jewelry

Tastefully matched earrings, decorative pins and a watch help complete a business woman's wardrobe. Jewelry should be visible but not audible: avoid knocking and clanking objects. Limit yourself to one ring on each hand, not including a wedding or engagement ring. Plastic rings will not fit business style clothes.

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Handbags and briefcases

To carry bulky items, such as documents, it is more convenient to use not a purse, but a briefcase, and never carry both at the same time. All the cosmetics you need will easily fit into your portfolio. The briefcase should be made of natural or good artificial leather. Choose a dark base color such as burgundy, brown, or black. A purse should never feel oversized or overcrowded and should be styled with the rest of your suit, especially your shoes. ...

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Other accessories

A silk scarf looks good. Make sure your raincoat completely covers the dress. The hat, in principle, is too flashy item of clothing, but if you wear it for warmth, then you should choose it in accordance with the style and color of the rest of the clothing. Belts are also trendy, so go for a classic style. Wear gloves only in winter, and they should be in harmony with the coat.

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So, let's define the general principles in the selection of business clothes: - clothes must be of excellent quality and in good taste; -Do not blindly follow every latest fashion trend; -if your organization or firm has adopted any clothing standards, adhere to them; - take into account the profile of the work and the style of the company in which you work; -Pay attention to the style and color, whether they fit your figure; - in business attire, the fewer bright details, the better.

Tips on how to make a good presentation or project presentation

Try to involve the audience in the story, set up interaction with the audience using leading questions, a game part, do not be afraid to joke and sincerely smile (where appropriate).
Try to explain the slide in your own words, add additional Interesting Facts, you don't just need to read the information from the slides, the audience can read it themselves.
There is no need to overload your project slides with text blocks, more illustrations and a minimum of text will allow you to better convey information and attract attention. The slide should only contain Key information, the rest is better to tell the audience orally.
The text should be well readable, otherwise the audience will not be able to see the information being presented, will be greatly distracted from the story, trying to make out at least something, or will completely lose all interest. To do this, you need to choose the right font, taking into account where and how the presentation will be broadcast, as well as choose the right combination of background and text.
It is important to rehearse your presentation, think about how you greet the audience, what you say first, how you end the presentation. All comes with experience.
Choose the right outfit, because The speaker's clothing also plays a big role in the perception of his speech.
Try to speak confidently, fluently, and coherently.
Try to enjoy the performance so you can be more relaxed and less anxious.

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The image is realized only in the process of communication of a person with another person, a special group, with oneself, nature and the objective world. The image is an inalienable attribute of the subject of communication. Instead of listening to a sermon, I would rather look. And it is better to guide me than to show me the way. Eyes are smarter than hearing and understand everything without difficulty. Words are sometimes confused, An example is never.

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Suits and Skirts A well-tailored suit for a woman becomes a sustainable investment in the future. The best option would be a classic stylish business suit that looks good for several years. Plus, it's versatile. Ideally, pieces of a classic suit should be easy to match with jackets or skirts from other suits. The suit should fit slightly loosely, and for a more formal look, small shoulders are required. The accessories can be quite varied; choose a few classic skirts to wear with the blazers from your suits. Skirts can be straight, flared or pleated with a closure at the back or side. Of course, a suit is not necessary in every situation. A dress with a classic cut may be acceptable, but with a matching jacket it will look more formal.

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Dresses and Blouses Dresses can be worn with a suit jacket if colors, styles and fabrics are consistent. The colors of the dresses can be brighter than the colors of the suits. The blouse that will be worn with the suit can be colored or solid and can be combined with a scarf or a modest necklace. A smooth shoulder is better than a gathered shoulder, although the second option looks better without a jacket and looks more fashionable. Sleeveless blouses are not suitable for business style. However, a short sleeve or a three-quarter sleeve is acceptable in most cases.

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Sweaters While not an acceptable option for men in conservative selling situations, sweaters are perfectly acceptable for women. A plain sweater is the best option and shouldn't be too big. Keep in mind that a sweater always looks more casual than a blouse.

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Shoes Shoes should be a primary color such as black, navy blue, brown or dark brown, depending on the dominant colors of your wardrobe. The color of your shoes should be the same shade or darker than the rest of your clothing. Natural leather will provide comfort and quality, because both are necessary when a person walks or stands a lot. Avoid whites, pastels, and trendy colors. They draw attention to your feet and can be considered too frivolous. The most reliable option is pumps with a small heel (one to one and a half inches high; 2 inches for a very short woman). The sandals are too frivolous. Choose stockings in neutral colors.

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Jewelery Tastefully matched earrings, decorative pins and a watch help complete a business woman's wardrobe. These accessories should be extremely modest. Wear a simple, functional watch, preferably with a metal bracelet or leather strap. Of course, real gold or silver will look best, but high-quality jewelry is also quite acceptable. A string of real or quality imitation pearls will add elegance to any business suit or dress. You can choose one bracelet, but you should not wear bracelets on the ankles. Jewelry should be visible but not audible: avoid knocking and clinking objects. Do not wear dangling or hoop earrings or shiny jewelry. Earrings should have a classic design such as a circle, knot or diamond. Limit yourself to one ring on each hand, not including a wedding or engagement ring. Plastic rings will not go well with business attire.

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Handbags and briefcases To carry bulky items, such as documents, it is more convenient to use not a handbag, but a briefcase. At the same time, there are many situations where a leather notebook and a small purse will be enough for you. If the protocol requires a briefcase, never change it to a purse, and never carry both at the same time. All the cosmetics you need will easily fit into your portfolio. The briefcase should be made of natural or good artificial leather. Choose a dark base color such as burgundy, brown or black. The handbag is the most important accessory, so choose the best one available to you. It should also be made of leather of a dark base color, that is, brown, black, burgundy or dark blue. A purse should never feel oversized or overcrowded and should be styled with the rest of your suit, especially your shoes. Both the handbag and the briefcase should vary according to the height and size of the person.

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Other accessories A silk scarf looks good. Make sure your raincoat completely covers the dress. Your wallet should be a dark shade like burgundy. It should contain only what you need for the sale. Choose a wallet that matches your purse. The hat is, in principle, too flashy item of clothing, but if you wear it for warmth, then you should choose it in accordance with the style and color of the rest of the clothing. Belts are also trendy, so go for a classic style. Wear gloves only in winter, and they should be in harmony with the coat. Try not to wear too trendy glasses.

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Jackets and suits. A suit with a classic cut is the perfect choice for a business person. The jacket should have two or three buttons, and the width of the lapel should be 7.5 or 9 cm. The fabric pattern for men's suits can be different - smooth, herringbone, with thin light stripes or muted checks. The stripe gives the suit more authority. Natural fabrics such as wool or a blend of polyester and wool are preferred.

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Shirts Shirts should be lighter than a suit and tie. Solid shirts, such as white or blue, are the main conservative options for men's shirts, and white inspires more confidence in the interlocutor. A thin red or blue stripe is perfectly acceptable. Sellers in less conservative lines of business can wear pastel-colored, pale pink, and light-colored shirts with a white collar and cuffs. Short sleeve shirts are generally unacceptable.

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Ties Ties, as small accessories, can be the only piece of wardrobe that allows business men to follow fashion and express their individuality. Keeping in mind the considerations of taste and conservatism, sellers may choose ties of such colors and patterns that are not acceptable for the main details of the garment, that is, for suits. A prerequisite is high quality products, and silk ties look best. This is an element of your wardrobe that you shouldn't save too much on. Compared to a suit, a tie is a relatively inexpensive way to convey brightness and variety. It is better not to wear bow ties: the same can be said about tasteless or playful ties.

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Boots Leather boots with laces in black or dark brown will match your outfits perfectly. Loose lightweight shoes in many areas of business are often viewed as too frivolous. For less conservative industries, they are acceptable in combination with a jumper and trousers. In most situations, two-tone shoes, white boots, and shoes lighter than your suit are unacceptable options. The socks should cover the calves of the legs. It is better to wear plain socks; they should be dark in color.

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Briefcase Your briefcase or file folder should be large enough to contain all the necessary documents and not look crowded. Briefcases with hard or soft sides can be used. A soft briefcase can be placed near your feet and you can get the necessary items out of it without disturbing the order inside. The size of your portfolio depends on your proportions, and in any case, it should be dark in color. Maroon will go with any suit of any color and will be more versatile than black or brown.

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Other accessories Your wallet should be burgundy, black or brown and made from high quality leather. Do not wear more than one ring per hand. A wedding or signet ring will look good, unlike large stones and shiny gold. Wear simple Wrist Watch, do not use bracelets, pins or earrings. The crosses and chains should not be visible. Cufflinks and belt buckle should be small and strict. Your raincoat or coat should cover your knees and your umbrella should be black or brown.

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If you want to be successful, you must: GET HEALTHY BY HAND MAKE A SUMMARY SURROUND YOURSELF WITH THE "RIGHT" TITLES FEEL FREE TO SPEAK AT LEAST IN ONE FOREIGN LANGUAGE IT IS CORRECT TO DID YOUR ELECTRONIC ADDRESS IN THE WRONG ISSUE

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Recommendations Women: Short skirts, shoulder pads, low-cut and form-fitting blouses do not match the strict business dress code. Cosmetics - foundation, lip gloss, mascara and light eau de toilette. Shoes with medium and low heels (up to five centimeters) are the perfect office option. A very high platform, cork sole and flip-flops are excluded. Dark moccasins or pumps can be the best "change". Three-piece suit: jacket, skirt and trousers from the same material. Complementing it with sweaters, jumpers and blouses, you can look different every day, in accordance with a different dress code. To appear in the office in a skirt without pantyhose is considered unacceptable even in the hottest season. Accessories are a very important part of a business suit. Neckerchiefs and light scarves complement the suit well. Decorations should be small and discreet. You should wear something in which you feel confident to work. If you have to constantly tug at or correct something in your suit, it means that the clothes are not chosen correctly.

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Recommendations Men: There should be at least 2 suits for a season, shirts - at least 10. The tie can be completed with a handkerchief in the breast pocket. They do not have to be the same, but the scarf must match colors tie. If there is a tie, the corners of the collar of the shirt are covered by the jacket. The tie clip should not be visible when the three-button jacket is buttoned. The belt should match the color of the shoes, but may differ in texture. The loops on the sleeves of a good jacket are unbuttoned. The cuffs of the shirt should protrude from underneath. the sleeves of a jacket are 2-2.5 cm. A tie is never worn for a short-sleeved shirt.

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"Communication and interpersonal relationships" - What role does communication play in interpersonal relationships? Carnegie Dale. Maksim Gorky. Good - ... Ways to resolve conflicts. Friend -… Basic concepts: communication, interpersonal relations, conflict situation, strategy of behavior. Pick up words of antonyms. Rule 5. Talk about what interests your interlocutor.

"Group" - From group to team (psychological workshop). Informal. Team. Purpose: Prevention of delinquent behavior Education of a personality resistant to social pressure. Rigid hierarchy - the role is once and for all set in this way: Follow clearly defined rules of interaction.

"Communication as interaction" - Spiritual contact. Partner reaction. Forms of youthful communication. Sustainable action. Interactive communication with peers is important for adolescents, because: Introvert. Interaction as a process. Communication in adolescence. Two sides of interaction. Let's remember. Verbal contact. Interaction options.

"Correct communication" - According to the form of manifestation, public relations are divided into: following parties Communication: Non-verbal. Unofficial. A) perceptual B) interactive C) communicative D) associative. The barrier of "misunderstanding". The dynamics of the development of relationships. A) perceptual B) interactive C) communicative D) subjective.

"Culture of communication" - 12/15/11 what is communication? Problem: How to overcome communication difficulties? Consider the interest of others in your posts. But when he counted to thirty, he said: - Well, grandfather, I'm sorry! Verbal SPEECH - External - Internal - Written. Self-knowledge Evaluates himself through the eyes of other people. 2. Choosing a strategy of interaction: leaving the situation; -the relationship of negotiations; conflict.

“Communication barriers” - Different social status of partners ... Motivational barrier ... Psychological protection ... Our typical mistakes: Inability to express one's thoughts (logical barrier) ... ... Arises in communication with an upset person. The state of human health ... Barrier of character ... Barrier "avoidance". Poor speech technique (phonetic barrier).

There are 31 presentations in total

The most important principle of etiquette

It is necessary to act according to etiquette not because it is customary, but because it is more expedient, more convenient, more respectful in relation to others and oneself.

Business ethics is one of the main "tools" for the formation of the company's image. IN modern business the person of the company has a significant role to play. Those organizations that do not comply with Business Etiquette are losing a lot. Where business etiquette has become the norm, labor productivity is higher and results are better.

Poses and gestures. When negotiating with a partner, one should not take a pose that characterizes aggressiveness: frowning eyebrows, head tilted slightly forward, elbows wide apart on the table, clenched into fists or interlocking fingers. You should not wear tinted glasses so that your partner will feel uncomfortable without seeing your eyes.

Sitting manner says a lot about a person. A person sitting down beautifully always evokes a feeling of respect and interest. Many of us like to sit cross-legged. The European fit requires one knee to be resting on the other and the calf pressed against the calf. Then we will look beautiful and collected. Otherwise, our species will speak of laxity and disrespect for others. In addition, young people, according to the rules of etiquette, should not sit in this position in the presence of women and girls, and girls cannot afford such a landing if there is an older woman nearby.

When taking a seat on a chair, remember: in society you cannot sit sideways or with your back to someone. Men should not sit astride a chair in the presence of women, and in general it is better for them not to take up space on armchairs and sofas. Their places are on chairs, and armchairs and sofas are for the ladies.

Smile- a universal means of communication. When you meet, a smile relieves the tension of the first minutes and promotes more confident and calm communication. She expresses the joy of meeting, speaks of location and friendliness. A smile accompanies the words of greeting.

Common entrepreneur image- a fit, energetic and collected person. Of course, this does not mean that his gestures should be sharp, and that his movements should be impetuous or very fast. You just need to avoid a relaxed or shuffling gait, while talking, do not lower your eyes for a long time and do not sit in a relaxed position. The modern level of communication in business is high, and the time of a business person is highly valued. You can relax during leisure hours, but at work time smartness is an essential feature of an entrepreneur. If you are among people who are older than you, then in your demeanor you should be more restrained, collected, tactful than among your peers.

Human appearance largely determines clothes. This, apparently, was always remembered by Chichikov - the main character of the novel by N.V. Gogol's "Dead Souls". His day began with the fact that he thought over what to wear today to a meeting with another partner. Knowledge of the psychology of Russian landowners, the ability to create the image of an enterprising person in many ways helped the businessman Chichikov "to realize the dream of buying dead souls."
The clothes of employees are no longer their personal affair and become part of the company's image. Today, the most common clothing for an entrepreneur - both men and women - is a suit.

It should be noted that a business suit is a very conservative thing. Fashion changes sports jackets, formal suits, sports and casual wear, but not a business suit. Wrongly matched tie or shirt are able to introduce confusion in the overall style, and the clothes will look chaotic. To constantly maintain your image, you must follow a few rules.

Never wear a suit and athletic shoes at the same time... These things are incompatible. As well as a suit and a duffel bag. It is advisable to carry papers and necessary things in a "diplomat", a briefcase or a folder, or, as a last resort, in a bag without bright drawings and stickers, preferably of a dark color.

If you are wearing a suit, always wear a tie. The exception is sports-cut jackets, which can even be worn over a T-shirt. But these jackets are not used in business communication... It is completely unacceptable to wear double-breasted jackets without a tie.

A shirt worn with a suit must have long sleeves. It is not recommended to wear shirts with short sleeves in a business setting. It is considered elegant if the shirt cuffs are visible from under the jacket sleeves by about 1.5-2 cm. It is best to choose a shirt without breast pockets, without a pattern, embroidery or pattern.

Do not allow the tie end to be visible, protruding from the front of the tie. It must be removed either in a shirt, or tightened with a special loop.

Don't stand out with your clothes during working hours. In everyday communication, a discreet suit is considered good form. This can be achieved by following a few rules. :

do not wear too light suits;
the most common suit colors for each occasion are navy blue and dark gray,
do not wear dark and colorful shirts,
choose ties that are not too bright and without catchy patterns,
wear socks in dark colors.

The image of a business person in business presentation. What is image. Image formation methods

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