How to open the repair of household appliances. What do you need to implement? To increase profits, you need

Choose a business concept. All subsequent steps depend on this. Modern repair companies household appliances are divided into two types:

1. Monobrand are service centers of a certain manufacturer of household appliances. Here there is an additional division into types - they completely depend on the manufacturer, are relatively independent and work on the basis of an equal partnership.
2. Multi-brand - perform Maintenance and repair of household appliances, mobile phones and computers of any brands.

The second type is preferable because this is how you expand target audience... But newbies often start under the wing of the popular brand, this significantly reduces risks and does not require significant start-up investments in advertising mastarskaya. The choice also depends on the qualifications of your craftsmen, the characteristics of the city and consumer demand.

The main risks

High-quality and prompt repair of household appliances is in constant demand. In times of crisis, when consumers are forced to abandon expensive purchases, the demand for this service increases. The main risks are associated with subjective factors - low qualifications and irresponsibility of employees, the lack of a clear and well-thought-out business plan.

The competition in this area is very high. Household appliances are repaired not only by officially operating firms and service centers of manufacturers. A lot of craftsmen work informally at home. You must offer customers high-quality and affordable services, find a reasonable balance between these factors in order to get a decent profit.

It is important to correctly calculate your financial capabilities, because modern equipment is needed to adequately diagnose breakdowns. Much depends on the quality of the parts - finding reliable suppliers offering reasonable prices is also an important point.

Location

A room with a total area of ​​80 m², divided into a reception center and rooms for the work of craftsmen, is quite sufficient for work. If you are planning to work in a small locality, you can rent a room as close as possible to the center - the price per square meter is not high here.

In large cities with high competition and rental costs, the newcomer will have to look for compromise options. Pay attention to the new sleeping areas. The density of residents in them is quite high, and the infrastructure has not yet been established. A great option is a workshop in an area with a low rental cost and several collection points scattered around the city. Payroll costs will rise, but you will gain a significant advantage by offering your services to the widest possible range of potential customers.

Beginners use another option. One large workshop is located in a densely populated residential area with a low rental cost. The firm offers services at the client's home. The foreman leaves, conducts diagnostics and, if necessary, takes household appliances to the workshop for repair.

Equipment

In the absence of a large start-up capital many workshops start with a minimal set - an oscilloscope, a tester, a soldering iron and hand tools. But for high-quality and efficient customer service, it is necessary to assemble a decent set of professional equipment:

Spectrum analyzer - about 40,000 rubles.
- Amperevoltmeter - about 6,000 rubles.
- Frequency Counter - quality models offered at a price of 300,000 rubles.
- A professional set of tools and accessories - about 200,000 rubles.

For efficient customer service, it is necessary to equip the warehouse with at least a minimum set of the most popular spare parts. Ideally, for this you need to prepare about 1,000,000 rubles. This is a large amount, not all beginners have the opportunity to purchase everything they need at once. Experienced entrepreneurs advise finding a reliable supplier with a wide range of quality parts to ensure fast delivery. But you must invest part of the profits in the purchase of the most demanded spare parts and form your own warehouse.

You will also need comfortable furniture for the work of craftsmen, good lighting, modern ventilation. The workshop is also equipped with shelves for storing parts and household appliances awaiting repair or shipment to the client. This item of starting costs will draw another 200,000-300,000 rubles.

The presence of transport for the delivery of orders is required. The best choice is a Gazelle pickup, a used car in good condition can be bought for 120,000 rubles.

Personnel

The most important employees for this business - qualified craftsmen. On their wages you cannot save. The best system payment - a flat rate + percentage of revenue, which depends on the volume of orders completed by each employee. Initially, you can hire two craftsmen, as the number of orders increases, you can expand the staff.

At the initial stage, the business owner can deal with organizational issues, finding new customers and quality control. But over time, it is advisable to hire a master master and deal with business expansion issues.

Maintaining financial statements must be entrusted to an experienced accountant. The specificity of the workshop is such that it will not work to outsource this site.

Documents and licenses

A household appliance repair workshop can work as an individual entrepreneur and choose the UTII taxation system. But if you plan to work with legal entities, it is better to choose the STS. Registration of a company takes five working days, the state fee is 800 rubles. There are no special requirements from SES. Control of fire supervision in this area is stricter. Find out these requirements in advance, they include the reliability of the wiring, ventilation and many other nuances that must be taken into account even during the search for a room and carrying out repairs.

The specifics of the work of a workshop for the repair of household appliances, associated with frequent home visits to customers, involves the use of forms strict accountability... They must be registered with the tax office.

Profitability

The minimum start-up investment for opening a full-fledged workshop is about 6,000,000 rubles. In the first months of operation, the company's profitability will not exceed 10%. Many workshops work only to cover running costs and purchase necessary equipment 1-2 years. But with the right approach to pricing and a high level of service, you can gradually increase the profitability of your business. This direction belongs to the low-profit, but stable.

Marketing

The advertisements for the workshop should be very active. Use whatever methods are available. Your sign should be visible from afar and catch the eye of passers-by. Be sure to post on outdoor advertising phone number - it should be simple and easy to remember. If a person's household appliance breaks down, he will remember you and call you.

Literate price policy Is one of the most important factors. Offer customers free diagnostics. You can immediately include the cost of the troubleshooter in the repair cost. But the presence free service always attracts customers.

The company's website and active efforts to popularize it in a modern city is a must. Provide an opportunity to call the wizard and describe the essence of the breakdown online. Many people are looking for a master on the Internet and choose a company whose website they see among the first positions. Traditional advertisements, business cards, local media advertisements also give good results. It is worth thinking about buying old models of household appliances. This will create a warehouse for rare spare parts. Household appliances quickly become obsolete. Manufacturers offer new models, and literally in a few years it is very difficult to find spare parts for the old one.

Summary

Repair of household appliances is not the best profitable business... But it has a stable demand.

As you know, a service center is an organization that provides services for service support and maintenance of machinery, equipment and other products. SC activity also includes pre-sales, warranty and after-sales repairs. Here we will consider the question of how to open a service center, a business plan for organizing this case.

When a consumer chooses a product, one of the decisive factors is what kind of support the supplier promises to him after the sale of this very product. This factor is especially important when buying electrical appliances, appliances and electronics, building materials, cars, etc. equipment and machinery, i.e. in areas where breakdown or factory defect means the inability to use the product for its intended purpose or prevents it.

Business plan

In fact, planning in this area is no different from any other, because the only difference in this business is authorization. Therefore, you can choose any ready example a business plan from any of our other articles, find yourself a company with which you would like to work and start building your own business.

Do not forget that some companies also provide their authorized partners with discounts on their products, thanks to which you can additionally open a point of sale.

How to open a service center

The first step in starting any business of your own is to register a business. To do this, you need to register the company with the tax office at your place of residence and obtain a document certifying that you are a private entrepreneur.

Next, you need to contact the tax office to register the service center that you decided to open, and after the official registration of the legal entity, order the seal or stamp of the organization. To carry out non-cash payments, as it happens with legal entities, you need to open a current account with a bank.

The next step is to obtain a license to conduct certain types of activities, purchase or lease commercial premises for an office and document its registration.

Authorization of the service center gives him the legal right to carry out both warranty and post-warranty repairs. In the event of equipment breakdown during the warranty period, the buyer has the right to contact an authorized service center for free repair or replacement of faulty equipment.

Not all manufacturing firms have the opportunity to locate their service centers in an accessible proximity. In this case, an agreement is concluded between the manufacturer and the service center, which receives authorization from the manufacturer to repair this or that equipment.

For the full functioning of the service center, you will definitely need:

1. reception point;
2. directly to the repair shop;
3. transport for the delivery of large-sized equipment to the repair shop.

The resolution of the current issues arising during the implementation of warranty repairs is directly handled by the service center. For the most high-quality and efficient repair, the manufacturer supplies the service center with replacement parts free of charge, replaces equipment that cannot be repaired and pays renovation work... In turn, the service center should have a proper attitude towards its responsibilities: the service center should have polite and well-trained personnel, high-tech equipment of the repair shop and the ability to quickly and efficiently carry out repair work. The authorization of the service center is confirmed by a certificate issued by the manufacturer. Individual contracts are concluded between each interested manufacturer and the service center, on the basis of which the service center carries out repair work of this or that equipment. To start work, it is also necessary to establish contact with suppliers of spare parts. The timing of the repair will directly depend on how quickly the required part will be delivered. It is advisable to have in stock several suppliers of spare parts for the equipment being repaired, which will reduce the time for equipment repairs and avoid some interruptions in the supply of spare parts. It is necessary to start partnerships with suppliers of parts at the initial stage of opening a service center.

One of the final steps is drawing up a business plan, but it will be possible to start drawing up it only after it is done with the registration of all required documents, and a final decision will be made on what type of services the service center will provide. Before starting work, it is necessary to draw up an accurate list of services, take into account the approximate costs, hire and, if necessary, train personnel. If there is a need to attract investors, then a competently and clearly drawn up business plan will contribute to the flow of investments. If the business is independent, then the business plan of the service center is drawn up in any form, as a formality.

Every year more and more sophisticated and expensive household appliances appear on the market. It requires constant diagnostics, preventive maintenance and, of course, repairs. Therefore, the opening of a workshop for the repair of household appliances is always actual idea... The only thing to open such a business is to understand this technique yourself, otherwise you simply will not survive in a competitive environment.

You can start a business with a small investment, going home to clients. But if you want to build a serious business, you should think about opening a full-fledged workshop for the repair of household appliances.

Workshop concept

What your workshop will deal with is roughly understandable. It will offer repair and preventive maintenance services for large and small household appliances:

• dishwashers;
• refrigerators;
• washing machines;
• boilers;
• ovens,
• microwave ovens;
• TVs and stuff.

But there is one more criterion on the basis of which the specialization of the workshop is determined: the relationship with manufacturing firms.

You can specialize in servicing one particular brand of home appliance. In this case, your workshop becomes a representative of a specific manufacturer, receives from him the appropriate permission to service his goods: warranty and post-warranty service.

You can work with manufacturers in two ways: to become an affiliated workshop or to be relatively independent. In the first case, you will completely depend on the requirements of the manufacturing company, in the second, you will have relative freedom of action. In addition, the right to operate under the name of a well-known brand is extremely expensive and often does not justify the investment.

It is possible to open a multi-brand workshop. In this case, you can also specialize in a specific type of equipment, or accept any equipment of any brand for service, which significantly expands your potential circle of customers. But you will have to independently promote your business and win a name for yourself in the market.

registration

First of all, the business plan must include a clause on the registration of a company for the repair of household appliances. For its work, it is enough to register as individual entrepreneur by choosing UTII as a taxation system. But to work with organizations and other legal entities, it is more convenient to work on the simplified tax system.

Registration will require 800 rubles. for payment of state fees and five working days for the consideration of documents. When registering, you must indicate OKVED 52.72: Repair of household electrical products.

The specifics of the work of a workshop for the repair of household appliances allows you not to spend money on the cash register and its registration with the tax authorities. Often the foremen visit the client's home, where the payment is made. It is simply impossible to use a cash register for this. Therefore, you can get by with the forms of strict reporting, which also need to be registered with the tax office.

Premises

As for the premises for the work of the company for the repair of household appliances, at least it should be divided into two zones:

• reception point;
• the workshop itself.

If you work in a big city and plan to deploy big business, it would be advisable to include in the business plan the opening of several reception points.

The room for the workshop depends on the type of household appliances that you plan to deal with - the larger it is, the more spacious the room should be. It should have a place for storing orders that are awaiting repair, repaired and the workplace of the master.

Equipment

At the start, a business can get by with a minimal set of equipment: an oscilloscope, a soldering iron, a tester and a hand tool. But to operate a full-fledged workshop with a constant flow of orders, you will need an impressive set of equipment. In addition to it, a purchase must be included in the business plan vehicle, which will deliver the equipment from the collection points or from the customer to the workshop.

On average, the equipment procurement plan is as follows:

V mandatory it is necessary to conclude contracts for the supply of spare parts with manufacturers. It is advisable to have a certain stock in the warehouse, since the speed of repair, as well as quality, are the only indicators that can distinguish you favorably from your competitors.

Staff

In plan staffing table except general director, whose duties can be performed by the owner of the company, it is necessary to include the following positions:

• chief master;
• masters (2 people);
• accountant.

Hire an account manager special meaning no. A good advertising campaign will bring new clients. Calls can be received by a call center, with which you must first conclude an agreement. Operators will take orders and give contacts to masters, who will continue to contact the client.

Advertising

The success of a home appliance repair company depends on quality advertising. At the start of a business, experts recommend investing in it up to 50% of the allocated budget. Plan advertising campaign should include the use of such means:

1. Business cards that must be left to all clients. If they are satisfied with your work, they will definitely call again if necessary.
2. A sign above the entrance to the workshop or in a prominent place. True, for the right to hang it out, you have to pay an official fee.
3. Ads. We must use everything possible options... This is the gluing of stationary advertising boards at the entrances and around the city, as well as the placement of advertisements on the Internet on free boards.
4. Printed editions. Any publication that posts this kind of announcement must have information about your company.
5. Website on the Internet. Today, most clients are looking for companies that provide this kind of service over the Internet. Therefore, it is important to allocate enough funds to create a good website and promote it.

Additional services

To increase the profitability of your workshop, you can include a number of related services in your business plan. For example, the sale of spare parts. Sometimes repairs are so simple that customers can do them themselves. But this is not a reason to lose contact with them. Offer them the spare parts they need.

Also, spare parts can be offered to craftsmen who work independently. Discounts and discounts can be provided for them. special conditions purchases.

Profitability

The cost plan for opening a full-fledged workshop will be about $ 100 thousand. At the same time, the profitability of a business idea does not exceed 6%. The difficulty lies in the fact that the technique is quickly becoming obsolete. Sometimes it is almost impossible to find spare parts for a product five years ago, and if they are found, then the work can cost half the real cost of the product. Therefore, people prefer to buy new technique than paying to renovate an old one.

Most often, repair shops specialize in fixing refrigerators. They are rarely changed and do not become obsolete so quickly. At the same time, the cost of services is kept on average at the following level:

As for the promotion of a business, according to experts, in half a year it is possible to form a sufficient customer base.

A business based on the repair of digital equipment, and mainly computers, laptops and phones, is not only monetary, but also surprisingly tenacious. Considering how tightly digital technology has become part of our life, you will not have to complain about the lack of customers. Let's take a closer look at such an enterprise.

The noteworthiness of this business

A very small starting amount makes this enterprise very interesting for aspiring entrepreneurs. As practice shows, in order to open your own workshop you will need, on average, about $ 2,000.

The second positive point is pricing flexibility. In other words, the prices for such services are not regulated by anyone and directly depend on your opinion and your skills.

An important point is the minimum risks in this matter. If you fail to develop your business, you can always close it. In this case, the losses will be minimal.

And of course, the positive thing is the constantly growing demand for such services.

What do you need?

In fact, very little is required of you. First you need to register your business in legal form... Here the option with an individual entrepreneur is suitable and this will be quite enough to gain a foothold in a certain niche, to develop a good customer base and further develop your business.

Basically, your business is ready.

You can do the work right at home, however, as practice shows, having your own outlet will significantly increase the flow of customers.

You do not need to rent a large room at all. A basement, small enough to accommodate a desktop, and maybe a rack for storing parts and orders, is fine.

Naturally, another important point in the work of such a business is your professional skills. If you know how to repair electronics and can quickly determine the causes of breakdowns, you will quickly develop your business.

Where to start development?

At the first stage, you will not have a large number of clients, since they simply will not know about you. You can declare yourself in a very ordinary way - through advertisements on the Internet. Notice boards, social networks, thematic forums, all have one thing in common - potential customers.

Since you may simply not have funds for your workshop at the initial stage, you can start your career by visiting a client's house. Block repair, diagnostics, software- these are your main services at the start.

After gaining a client base and earning the first money, you can go for expansion, specifically in terms of opening your point.

Suppliers

In the process, you will need both parts and consumables (solder, hot melt glue, thermal paste, etc.). To avoid delays in business, you should worry in advance about finding suitable suppliers. You shouldn't have any problems.

Business expansion option

Many believe that by opening a second outlet and hiring a person, you can earn twice as much. Unfortunately, this is not always the case. You should expand if you feel the actual limit of your capabilities. At the same time, practice shows that opening a point at the other end of the city in the desire to distribute the load may simply not justify itself. It is much better to expand the only workshop, hire another master, add services. For example, you can visit a customer on request to configure routers, cable TV, and install software.

How quickly the costs will pay off

A service center for the repair of electronics and digital equipment, if there is demand in your area, and there is demand almost everywhere, you can recoup the initial costs after three months. The thing is that more than half of the repair cases will cost you nothing. That is, frequent breakdowns are not technical, but software in nature and you only need to restore the system. In addition, many technical breakdowns require replacement of parts, the cost of which is at the expense of the client. And only about 10% of breakdowns require serious repair using Supplies time-consuming.

Today it will not be difficult to get a loan for the purchase of new household appliances. And all because special organizations offer favorable conditions for receiving money. However, not every person is ready to take out new loans and worsen his life with some kind of debt to government organizations... It follows that household appliances are handed over for repairs in order to give them one more life.

Therefore, a business idea: repairing household appliances at home will be an excellent solution for every person who has decided to start his own business without any serious financial investments. It should be noted that such a business can bring good income in any season. And all because not only physical people need such services, but also legal entities... At the same time, the masters can be summoned to any area of ​​the city and even outside of it. Naturally, such services will have a very high cost.

Home Appliance Repair as a Business: Advertising Campaign

To realize the idea of ​​home appliances repair at home as a business, you need to take care of a competent advertising campaign. In this case, the most important thing is to inform the residents of the city that a new company has appeared on the service market with high-quality and at the same time fast service. In addition, it is necessary to mention the cost of such services. It should be remembered here that only favorable prices can attract customers. Therefore, the price must necessarily be reasonable. To attract the first customers, you can conduct special promotion, which will allow the first clients to receive a professional range of services with a good discount. For competent activity in such a service sector, it is recommended to come up with a simple phone number for the service, which will be easy for every potential client to remember.

Home Appliance Repair Business Idea: Business Concept

If you want to know , then you need to find out some of the nuances of such a case. So today modern organizations home appliance repair tools are divided into two types.
The first type includes firms that are subsidiaries, offshoots of a manufacturer's firm. Such firms are also called mono-brand. Such organizations are engaged in the maintenance and repair of household appliances, which was created by this manufacturer.

Monobrand firms can be: affiliated or relatively independent.
Affiliated appliance repair organizations work closely with major manufacturing companies. In general, such organizations are completely dependent on the manufacturer of household appliances.
Relatively independent companies operate on the basis of an equal partnership. I must say that such organizations are ready to take on the repair of absolutely any equipment. Multi-brand companies are also engaged in renovations cell phones and professional computers.

Multibrand companies now have many advantages.

• So, this is a high profitability of the business. In this case, there will be no need to pay for the big name of the parent company.
• Extended list of repair services. This advantage will help to grow your customer base to the maximum limit.

Description of the services provided
It was already mentioned above that today there can be two types of companies. Therefore, every entrepreneur has a choice in favor of one or another company. However, each company will have to provide repair services:

• any household appliances;
• video and audio equipment;
• office equipment.

You can also repair the heating systems of a private house and apartment.

How to carry out repair work

1. So, first you need to get from the client the equipment that needs repair.
2. Then it is important to identify the cause of the equipment malfunction;
3. After that, it is recommended to start searching and selecting the necessary spare parts for repair;
4. Well, of course, you need to fix any breakdown and eliminate any defect.

Read also the modern publication:
To receive you need to good feedback and to earn an excellent reputation you need to provide quality repair services and offer the shortest possible service times. If you fulfill all the requirements of customers, then you can get not only good reviews from them, but also high-quality advertising.

Features of repair services

To constantly profit from such a business, you must:

• provide warranty service for repaired equipment after its issuance to the client,
• deliver equipment from the client independently to your workshop and bring it back in good condition,
• provide a guarantee for the safety of equipment, even if it is impossible to carry out repair work,
• to provide the service "home visit of the master" in order to carry out repair work of any complexity.

When organizing such a business, you need to remember that such a service is designed for a society that has an average level of income. Indeed, such people cannot afford to buy new appliances if an old household appliance breaks down. It follows that a workshop for the repair of household items is best located where a large number of people with an average income live. Further promotion of the company is recommended to be carried out with the help of competent advertising... In this case, it is allowed to distribute leaflets, advertise on local television or radio.

Where to begin

Some of the nuances and features of such a business have already been described above. Now it is important to understand where to start a home appliance repair business.

1. So, if you decide to open in your city, then you need to immediately conclude a special agreement with the call center. Such an organization will be in charge of supporting your business.
2. Then you should definitely purchase special equipment with which you can carry out professional repairs of each household appliance. I must say that the purchase of equipment will have to spend about 100 thousand dollars.
3. If you plan to open a serious company, then you need to find an office space. In the office of such a company there will be a workshop for the repair of household appliances and an office where customers will be received.
4. To organize a serious repair company, you need to take care of the selection of personnel. So, for such a business, you need to hire: a chief accountant, a chief foreman and two workers.
5. The next step is to come up with an easy-to-remember number.

What to do if you don't have a decent start-up capital

It has already been said above that the purchase of professional equipment will need to spend considerable cash... However, what to do for those people who do not have. It is worth saying that in such a matter there is no need to worry. After all, if there is a desire, then you can open a similar case at the most minimum investment... So, for work at home you may need: a tester, a soldering iron and an oscilloscope.

As for the premises, with a small budget, you can open such a business at home. Moreover, all work can be performed independently without the help of additional people.

What can lead to business failure

Now we need to communicate those moments that can lead to the collapse of such a business. So, a home renovation business idea cannot grow if overused:

• Greed. Indeed, saving on quality parts and skilled workers can lead your repair firm to inevitable collapse.
• Overpriced. The high cost of services usually scares off customers. Therefore, if you do not have professional equipment and there are no quality service specialists, then seriously overpricing is the wrong decision.
• Unscrupulous staff. It must be said that the specialists in the firm must do their job efficiently. In addition, they need to be interested in cooperation. If these requirements are not met, then low-quality work of specialists can undermine the reputation of the company and deprive you of a client base.