About kay groups. Vacancies of the company “okay - federal retail chain. Reforms in the company

"OK"- one of the largest retail chains in Russia for the sale of food and non-food products.

The O'KEY group of companies has been present on the Russian market for over 15 years and is one of the largest retail chains in Russia selling food and non-food products. The group is represented in two formats: hypermarkets under the O'KEY brand and discounters under the DA! Brand.

The first O'KEY hypermarket was opened in St. Petersburg in 2002 and since then the company has shown steady growth, operating hypermarkets in major cities throughout Russia. O'KEY was the first Russian retail chain to launch and is actively developing an online sales channel with an assortment based on hypermarkets in Moscow and St. Petersburg for home delivery. The company operates three distribution centers located in the Moscow region and St. Petersburg.

O'KEY employs over 18,000 people, and each member of our team is of great importance to us. We believe that our corporate values, employee experience and strategic vision will be integral to our success in the years to come.

Personnel policy O'KEY is aimed at attracting and retaining qualified and promising specialists. The main priorities of the Company are to increase employee productivity and provide our customers with a high level of service. We strive to create an effective working environment for our employees and open up new opportunities for realizing their professional and personal potential.

The company is presented in the format hypermarkets "O'KEY".

Hypermarket "O'KEY" Is a compact urban hypermarket with a wide selection of various goods and services at affordable prices, its own bakery, a large car park, spacious bright rooms, a children's playground and a full range additional services: a communication salon, a pharmacy, a bank branch, a dry cleaner, a cafe.

RANGE

The range of products includes about 64 thous. items: food, own cooking and baking, clothes, shoes, sporting goods, household goods, household appliances, toys, children's products. In hypermarkets "OK" there are over 35 thous. active titles.

HONESTY, STABILITY, JUSTICE- the basic principles that underlie the Company's relations with its employees.

"OK" is one of the largest retail chains in Russia. Every year, millions of customers come to our stores to receive high-quality service, make bargain purchases in a pleasant atmosphere. The main criterion for assessing the quality of our work is the degree of satisfaction of store buyers "OK"... That is why we invite to work people who love what they do and share our desire to provide our customers with the most comfortable conditions for visiting stores.

5 reasons to work at O'KEY

Our company is developing rapidly, which means that opportunities open up before you for a quick career growth... For a year of work in "OK" you can work your way up from an ordinary worker trading floor or an assistant to a manager or supervisor. "OK" does everything to make it easier for new employees to adapt to the team.

Qualified mentors and special trainings will help you acquire the necessary skills, and a friendly atmosphere will allow you to quickly get used to a new workplace.

The company takes care of its employees and strictly complies with all labor law requirements.

Training cycles and training programs for company employees will help your professional and personal growth. It is important for us that everyone who works in "OK", could reveal his talents and abilities.

Retail is one of the most stable industries and develops even in an unstable economy. So, choosing a career in "OK", you secure your future for years to come.

We attract to work in the Company the best specialists- competent professionals with an active life position, capable of learning and self-education, able to apply the knowledge gained in practice, sharing our corporate values ​​and striving to achieve better results.

O'KEY group of companies represents the most effective method become a leader - join the development program for young professionals

In 250 days you:

• You will gain experience in a large retail company European format.
• You will learn how to manage a large team.
• Get the best on the market wages, food reimbursement and quarterly bonuses.
• You will find that it is easy to combine work and study.
• Write your thesis based on your experience.
• You will become part of the business community of a progressive industry and develop an active professional position.
• You will pass a unique set of training programs for a successful manager.
• You will learn business secrets from a personal mentor: the store director, and also get his support.
• You will understand the internal processes of a large-format store "inside and out".

We have two federal offices: in Moscow and St. Petersburg.

Work in the federal offices of the company "OK"- this is work in a highly professional team of like-minded people striving to successfully fulfill the tasks set for the company, their personal and professional development, as well as to maintain a friendly and positive atmosphere in the team.

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O'KEY group of companies

O'KEY is a large Russian retail chain that specializes in food products. The company opened its first hypermarket in St. Petersburg in 2002. The group is represented in two formats: hypermarkets under the O'KEY brand and discounters under the DA! Brand. The O'KEY brand is recognized as one of the strongest trade marks in St. Petersburg and intends to take the same position in other regions of Russia.

Find your O'KEY!

Rules for the sale of goods using a gift card of the "O" KEY "chain of stores.

1. The O'KEY gift card is plastic card fixed denomination with magnetic stripe and barcode.

2. O'KEY gift cards are purchased and used when purchasing goods in the O'KEY hypermarket and supermarket chain.

3. The gift card confirms that the purchaser has made an advance payment for the upcoming purchase of goods. The fact of purchasing a gift card is the conclusion of a preliminary agreement and confirms the intention of the owner of the gift card to conclude in the future the main contract for the retail sale of goods by purchasing any goods in the O'KEY hypermarket and supermarket chain, which is confirmed by the issuance of a cash register receipt to the buyer.

4. Buyers of a gift card can be both individuals and legal entities.

5. Gift card holders are only natural persons.

6. The gift card is freely transferable to any person and is a bearer. A contract for the retail sale of goods using a gift card as a means of payment can be concluded by any person holding a gift card.

7. The gift card gives its owner the right to a one-time purchase of any quantity of goods in the O'KEY hypermarket and supermarket chain for a total amount equivalent to the face value of the gift card indicated on its front side.

8. The amount of money contributed by the owner of the gift card towards the advance payment corresponds to the face value of the gift card. The specified amount of face value is used by the buyer when purchasing the goods at a time and in full, after which the gift card is considered redeemed and remains with the seller.

9. The gift card cannot be returned or exchanged for cash or to another gift card.

10. When buying goods for an amount less than the face value indicated on the front side of the gift card, the balance of funds is not returned to the buyer.

11. When purchasing goods for an amount greater than the face value indicated on the face of the gift card, the buyer pays the difference in cash or by bank transfer, including using payment bank cards.

12. The gift card is valid only for purchasing goods in the O'KEY hypermarket and supermarket chain.

13. The gift card has a limited validity period indicated on the face of the card.

14. Upon expiration of its validity period, the gift card cannot be used to pay for goods in the O'KEY hypermarkets and supermarkets, the funds used to purchase the gift card are not returned.

15. The gift card has its own individual number corresponding to the date of its issue, and several degrees of protection. Gift card purchased legal entity, is activated on the date of signing the card sale agreement by entering information about the sale into the card activation database. A gift card purchased by an individual is activated on the date of its purchase by entering information about the sale into the database of activated cards.

16. An unactivated gift card is invalid. When purchasing a gift card, the purchaser is obliged to check the proper activation of the card.

17. Gift cards that are damaged, which do not allow their identification in the database of activated cards, or gift cards, the authenticity of which has doubts from the seller's representatives, are not accepted for payment for goods.

18. Warranty service, exchange and return of defective goods purchased using a gift card is carried out in general order stipulated by the current legislation of the Russian Federation.

19. In case of loss, damage or theft, the gift card is not restored and its value is not compensated.

20. The rules for using gift cards may be supplemented and / or changed by the Issuing Company unilaterally. Information about this will be posted on the website in a timely manner.

21. These rules take precedence over the short rules set out on the gift card holder in the event of a dispute.

It all started with the first hypermarket. Today O'KEY Group is one of the largest retail retailers in Russia, on the shelves of which there are tens of thousands of the most different goods... It was the first among Russian food retailers to launch and actively develop e-commerce in Moscow and St. Petersburg, offering a full range of products for home delivery.

Reference Information:

• Company name:
• Legal form activities: Limited Liability Company;
• Kind of activity: Retail trade predominantly food including drinks and tobacco products in non-specialized stores;
• Revenue for 2016: 175.5 billion rubles;
• Beneficiaries: D. Korzhev, D. Troitsky, B. Volchek;
• Number of staff: more than 20 thousand people;
• The site of the company: http://www.okmarket.ru

O'KEY is a dynamically developing Russian retail network. Today you can meet her stores in many large Russian cities. On the retail market countries network in number. The story of "About" Kay, its creation and development, once again proves that the most ambitious plans can be realized. The main thing is not to stop, set tasks, look for and find new ones. effective solutions.

A bit of history

The company was founded in 2001.

Meet the co-owners and founders of the company: Dmitry Troitsky, Dmitry Korzhev, Boris Volchek. The two Dmitry studied together at the Leningrad Shipbuilding Institute, have been friends since those times. With Volchek, who graduated from the Leningrad Institute of Engineers railway transport and owned by that time a supermarket "Grazhdansky" and a couple of plots of land suitable for the construction of hypermarkets in St. Petersburg, they met in the mid-1990s.

In 1999, the trinity met an Estonian specialist who had experience in retail chains, Heigo Kera. Three years later, he becomes a consultant for their new project.

In this friendly company there was another person, the Estonian Hillar Teder, to whom the founders of the retailer owe a lot. Together with Troitsky and Korzhev, back in 1993, they created the Mega-Auto company in St. Petersburg. Their auto business was quite successful thanks to Teder's connections. In 1997 they were already Hyundai dealers, and in 1998 - Audi.

Companions weren't limited to cars. In 1995, they leased equipment from Tetra Pak, rented premises in St. Petersburg and launched the Multon juice plant.

Retail has become a parallel juice business. And the impetus was the line at the entrance to the largest shopping center in Tallinn, Rocca al Mare. Just then, 3 hectares of land were bought from businessmen Sh. Kalmanovich and V. Kekhman for $ 600,000.

The first hypermarket

It was on this site that the first O'Key hypermarket was opened in May 2002, the model for which was the Scandinavian hypermarkets. Russia has not yet known such a format.

“They took the classic Western European format as a basis, and we had a hard discounter with large halls, concrete floors, huge shelves and pallets between them” (Oleg Zherebtsov, founder of Lenta).

At that time, 4 large stores were already operating in St. Petersburg, but O'Key was different, much more civilized.

“The market was empty then. We literally taught shoppers to use a store with a huge selection. Warm, light, parking nearby. We had a friendly security who recommended to take purchases on a trolley directly to the car. The people were a bit wild back then, but consumers quickly accepted and appreciated our format ”(B. Volchek).

By the way, Volchek came up with such an optimistic name, a bit western, but friendly. OK.

In 2002, the hypermarket welcomed its customers. A year later, there were three of them in St. Petersburg.

New projects

Friends-shareholders are ambitious people. They wanted big projects, because there were many fast-growing and more capacious markets, such as retail and food industry. In 2006, partners sell juice and dairy projects, and the proceeds from the sale were directed to retail development. Before the sale of Multon and Ochakovsky, the O'Key group owned only six hypermarkets in St. Petersburg, after a couple of years there were already 16. The city was already saturated with stores of this format. The hypermarket chain has started to promote in the regions, they have appeared in Krasnodar, Rostov-on-Don, Togliatti and other cities.

By 2007, it was decided to open the O'Key retail network in Ukraine, and in Armenia they were waiting for absolutely new business- mining. In Ukraine, the Russian-Estonian partnership has split. Teder received Ukrainian and Estonian real estate (several shopping centers), and Troitsky with Korzhev - a part that belonged to Teder in O'Key, and mining projects.

Meanwhile, in the capital in 2009, the first "O'Key" opens. The company was then managed by Patrick Longuet, who has 27 years of experience at Auchan. In this crisis year for the country, the chain took the third place in Russian retail.

The year 2010 was marked by a successful IPO on the London Stock Exchange (LSE). Part of the proceeds from the sale of shares, $ 167 million, were used to develop the company and pay off debts.

Until recently, shareholders did not interfere in the management of the company. They managed to stay in the shadows even when O'Key went public. In that same 2011, they became billionaires and their names were named by Forbes among the richest people in Russia.

Reforms in the company

In 2015, the retailer carries out an almost complete change of management, gathers an international team of highly professional like-minded practitioners. This is:

• Pavel Tomanek (Czech Republic) - Sales Director;
• Angelo Turati (Italy) - Commercial Director;
• Marc Leblond (France) - Director of Supply Chain Management;
• Peter Rahovides (UK) - Director of Trade Development.

Each of them has experience of working in Russia, knowledge Russian market, here they live and work. There are, of course, Russians in the leadership, whose sphere of influence is development and construction, financial and legal blocks, HR and other departments.

The Group has embarked on a business transformation strategy. It was developed at the end of the third quarter of 2016. The company intends to focus on key regional markets:

• Moscow;
• St. Petersburg and the Northwestern Federal District;
• Rostov;
• Ekaterinburg.

Personnel changes continued this year. The company announced another appointment in May. Fast general director occupied by Miodrag Boroevich.

“The company realizes in which direction it needs to move. And in order for the transformation to be effective, it needs a strong leader "(Mikhail Burmistrov, General Director of the Infoline-Analytica agency).

He has to deal with the implementation new strategy... Boroevich himself commented on his appointment as follows:

“I am convinced that O Kay has significant growth potential ... I look forward to communicating and implementing the comprehensive vision and strategy developed by our team in the next phase of the company's development.”

He should also take over the management of stores in hyper- and supermarket formats. Armin Burger, who previously worked as Managing Director of a large German discounter chain Aldi, will continue to manage the discounter stores, which are planned to be spun off into a separate business. He took over the new business in September 2015 when the first Da! Discounter opened its doors. In total, the O'Key group has 159 stores today.

M. Boroevich's connections in Western business circles will be very useful in establishing an effective dialogue with Western investors and network buyers.

"OK" today

• 37 supermarkets;
• 72 hypermarkets;
• 60 “Yes!” Discounters;
• online store.

At the end of 2016, the group was in seventh place in terms of revenue among food retailers, behind X5 Retail Group, "Lenta", Metro, Cash & Carry.

Retail formats

Own trade marks

Private label goods (abbreviated as STM) are increasingly being introduced by large Russian retailers. It even resembles a competition, when new ways are invented to entice the buyer, a wide range of products are offered at attractive prices.

In the stores of the O'keyKey chain own production some products start in 2003, ready-made cookery and bakery appear.

10 years have passed since the first private trade mark of the chain appeared. All this time the company did not stop expanding and improving the range of CTCs. Moreover, a couple of years ago, the company began a large-scale relaunch of its brands. And the first step was the launch in November 2015 of the brand of goods "What you need!" in the low price segment. A little later, in April 2016, transformations affected the O'Key brand line (mid-price segment). I must say that 85% of all these goods are produced in Russia.

Their main advantages are:

• Saving

  Private labels allow you to save money at every stage: from packaging design to finished goods on the shelf. Active cooperation with the manufacturer without any intermediaries allows you to reduce advertising costs and intermediary services.

• Quality

  A big plus of O'Key's private label products is regular testing, which allows us to ensure quality that is not inferior to analogues under famous brands. All samples are checked for compliance with GOSTs, the production process is under continuous control - everything in order to offer customers only the best.

• Price quality

  Our customers just need to make a small comparison of the prices and quality of goods offered in the stores of this chain with products from others. largest manufacturers to be sure to make your choice in favor of the O'KEY brands.

"OK"

Under this brand, the production of food products and related products... For example, among them, customers will be able to find all kinds of spices, canned food, baked goods, hair shampoos, hygiene items, etc.

Rice. 4. Products under the brand name "O'KEY"
Source: site rwr.ru

"What you need!"

Rice. 5. Goods under the brand name "What you need!"
Source: site plabel.ru

Emotion

Products of the brands Emotion Man, Emotion Lady, Emotion Kids are represented by outerwear, clothing and knitwear of the Casual and Classic styles for children and adults, underwear.

Rice. 6. Products under the Emotion brand
Source: website kai-i-gerda56.ru

4home

Household goods - more than 100 items household appliances and computer accessories.

Rice. 7. Products under the 4home brand
Source: website proactions.ru

Dominant

Under this brand, the production of goods for real men is organized - hand and electric tools for the home.

Rice. 8. Goods under the Dominant brand
Source: site ppt-online.org

Financial condition

Prohibition on importing a row food products had a negative impact on O'Key. Until the sanctions were introduced, the share of imports in the chain's assortment exceeded 25%. At least 10% are products from the sanctions list, which is significantly more than other public retailers.

With the implementation of the new strategy in changing the structure of the assortment of goods, significant successes have been achieved, the company's presence in the regions with the greatest development potential has been strengthened, new format stores have appeared - discounters called "Yes!" Now there are 50 of them, 19 of them were opened in 2016. This made it possible to increase revenue even in the conditions when many of the retailer's customers preferred to switch to more democratic formats of competitors' stores.